Jody has come a long way since she was a Flip Your Life member! Not only has she changed her and her family’s lives, by reaching more than 4,000 members in her life coaching membership site, she is changing lives of people everywhere! Not to mention her amazing success with, the Better Than Happy Podcast, her own podcast that she uses in correlation with her life coaching!
The ‘lowdown’ on Jody:
- Host of the Better Than Happy Podcast
- Life Coach
- Has more than 4,000 online members
You don’t have to have a big launch.
A great way to start is exactly how Jody did! Go ahead and open up your site, lock people (beta members) into that introductory price. Jody also uses a semi-launch strategy. Which means she opens and closes the doors at different prices each month. These are almost like ‘mini launches,’ that help her keep urgency for her membership site. This also helps by keeping her from being overwhelmed by a massive influx of people all at one time.
This helps you assist and give your attention to those people that came in when you opened the flood gates this time, deal with that water. Then, next month you can do the same!
You can reach thousands of people.
Brick by brick your membership site will start scaling and getting wider. Then, you have thousands of people you can reach every day.
For Jody, her membership site has 4,000 members. How could she ever talk to that many people? It wouldn’t be possible to do that all at one time!
So, Jody uses:
- A coaching model as a tool to help them solve their problems and achieve their goals. She uses membership calls, classes, every month on a certain topic. She makes these calls to where her members can either join live or replay it later.
- Then, Jody utilizes live coaching calls or Q+As. She does this by bringing an a member through live call, coaches them, and everybody else gets to hear it. (This is very similar to our podcast interviews), This helps the members with the same issues all get their resolution at the same time!
Define your own success.
You can only base your success off of what you do. What looks like a member successfully following your teaching, may be different from what they do.
Sometimes when we work with people on our membership site, we tend to want to do hand-holding because again, it’s hard not to get emotionally invested in each step of their journeys. But, a lot of times when we let members have their own journeys, mistakes, and experiences, people become much more successful.
You don’t want to rob people of the joy of solving their own problem. You want to give people direction, not instruction.
Do not give out the step-by-step instruction. Give a strategy, allow your members to find their solution.
There is no cap to your potential.
Growing up, most of us are told that you work your tail off through college, for a job that had a cap. For us, we hit a point where our floor, because of our memberships, was everybody else’s ceiling.
It took us a few years to get through that launch world where if you don’t get 1000 members or $100K when you launch, then you’re not a success.
But, through a membership, we have the mindset of giving ourself raises every day! Maybe get one more member every day, that will work, right?
That is how we developed our philosophy of:
If we can pick one thing that we do consistently, which for us is our podcast. We share the podcast every day and write the email to our list every day.
We relentlessly follow up with every possible person that slightly raises their hand up into the sky that says ‘I’m paying attention to you.’ Good things are going to happen, because I keep doing that over and over and over again. Then, it’s just a matter of what tools you’re using to keep that going, as everything continues growing.
Just remember: you can help someone, you can help each other, we are all equal, we are all the same, and we can all do these amazing things if we get out there and make them happen.