In today’s Q&A with S&J, Marnie Ginsberg (readingsimplified.com) asks us:
“What are some effective special events and/or sales for school teachers in the spring/early summer season?”
Shane: What’s up, guys? Welcome back to another Q&A with S&J. We just went out to get some fountain drinks from McDonalds.
Jocelyn: I’m obsessed with McDonald’s fountain drinks because they have just the right amount of — what is it called? Carbon.
Shane: Carbon. Not carbohydrates. There are no carbohydrates. These are diet drinks. We’re watching our girlish figures right now.
Jocelyn: I’m kind of scared to know how much I spend at McDonald’s drive through on fountain drinks.
Shane: Yeah, we buy a lot of large diet Dr. Peppers.
Jocelyn: I would say I get one probably about at least 200 days out of the year, maybe more. They’re about $2.00 a piece, so you do the math.
Shane: Alright, anyway, let’s get onto our question for the day.
Jocelyn: Alright, today’s question is from Marnie, and Marnie says, “What are some effective special events and/or sales for school teachers in the spring, early summer season? Well, Marnie, this isn’t actually limited to school teachers. You could have special events for just about any type of target audience.
Shane: That is why I love this question. Marnie has got an online business. She is in our Flip Your Life community. She’s launched her product, she’s got members. At first, you just think, “Oh, I need to sell something.” But she is now taking it to the next level, and doing what every online marketer should think about: your avatar’s calendar. Think about what you can do in January, February, March, April, all the way to December. What can you do for the spring, the fall, the summer, and the winter to make sure that you’re targeting people just in time?
I just recorded a keyword research video last night for our community. I was showing people how, if you look at search traffic, there are always trends. One thing I discovered last night for one of our clients was, he sells guitar lessons. There’s huge spike in December and January for guitar lessons searches. You know why? Because people are getting guitars for Christmas. Or, “It’s New Year, I want to learn how to play guitar.” I think it’s awesome that Marnie is thinking about seasonal offers.
Jocelyn: Yeah, and it’s like this for all niches, and some people will say, “Well, you guys have education. It’s easy,” but, really, it’s for everything. There are seasons of the year.
Shane: The calendar is easy, is what you’re saying. It’s easy to know what they’re doing.
Jocelyn: Yeah, you could think about things that are relevant to any audience at different times of the year. As far as for teachers, one thing that we like to do in March is to do a closing of the school fund year. A lot of times, people have to use all of their school funds by the end of March.
Shane: Or they lose them, they’re gone, basically.
Jocelyn: What we’re going to do is a promotion, and say, “Hey, don’t forget to spend your school money. We take purchase orders.” So that’s one thing that you can do. Back-to-school season is fairly simple because people are starting to think about, “Oh, I haven’t done anything all summer, and I need to get back and have lesson plans, and I don’t have anyting done.”
Shane: You can also do a promotion with your members. If you do already have paying customers, you could do some kind of prize or promotion, or end-of-the-year thing like a recruitment drive. “Hey, everybody that’s already bought from me, if you can go out and find me new people, I will give you a month for free,”– or something like that — “for every person that signs up for you.” It’s almost like an affiliate system. You’re setting up your customers as affiliates to go out and recruit for you at the end of the year, and you’re going to reward them so they’re motivated to make people think about things they’re not really already thinking about.
Remember, the best thing to do is to research your niche. Go and look what people are actually searching for in your space. Don’t rely on the averages. Go through the keywords, click on the trends. See when those searches spike, and that’s how you determine your seasonal offers. You may have to get really creative to come up with seasonal offers. We had to do this in the beginning. We realized that we were only focused on the beginning of the seasons, like whether it was football coaching or teaching. We had to come up with strategies to make money throughout the entire year. You need to do the same thing: think of seasonal offers, research what people are looking for, and that will tell you what to offer throughout the year.
Jocelyn: Alright, Marnie, thanks for the question. If you would like to ask a question, you can head over to flippedlifestyle.com/patreon. To learn more about how to do that, don’t forget to subscribe to our channel and also to subscribe to our podcast on iTunes.
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