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In today’s Q&A, we are helping Tony figure out if Facebook is the best paid advertising platform to be spending money on or if there are other good places to be putting ads on.
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Resources Mentioned in this Episode
- Today’s expert is Rick Mulready from RickMulready.com
- Art of Paid Traffic Podcast
- Rick’s Facebook Ads Course
- Perfect Audience
- Adroll
- Veeroll – Youtube Targeting
Let’s dive into this week’s question!
JOCELYN: Hey y’all! You’re listening to an Expert Q&A with S&J. Today’s expert is paid traffic specialist, Rick Mulready of rickmulready.com.
Welcome to the Flipped Lifestyle podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let’s get started.
SHANE: What’s going on guys? Welcome back to this week’s Expert Q&A. We are super excited to have back on the show, one of my favorite online marketers; he is the paid traffic expert, Rick Mulready. Rick, welcome back man.
RICK: Thanks guys, good to be back.
SHANE: Rick is the expert we pick on the most too and when we bring him on the show, we don’t tell him what we’re going to ask him, we don’t give him any prep time, we’re just like, “Yeah, we’ll talk to you about one o’clock tomorrow.” So Jocelyn, give Rick his question for the first time today.
JOCELYN: All right, here we go. This question is from Tony Romala, I hope I said that right Tony. Tony says, “I hear you guys talk a lot about Facebook advertising for paid adverts.”
SHANE: He must be from Briton; we got a British guy going on here.
JOCELYN: We love our international audience. It says, “Do you ever spend money on other paid traffic and if so, where else can you pay for advertising to get good traffic to your website? Is Facebook always the best?”
SHANE: This is a very interesting question; we’ve spent money on Twitter, Facebook and sparingly on Google for keywords. So we’ve been kind of researching this ourselves, testing the waters; I know you’re big into Facebook, I know you started – you basically grew your audience on Facebook ads but I know you talk a lot about other places too. Where should people be spending their money? I mean, everyone talks about Facebook but gosh; there are so many other platforms. Where are good places to spend money on advertising, and like what reason would you go away from Facebook which is such a good profit generator?
RICK: I actually would not go away and of course I’m biased, but I really wouldn’t go away from Facebook. Now, when it comes to paid traffic, it’s all about testing. So you just have to be testing different platforms and you know, Facebook, there’s almost 1.4 billion people on Facebook now, almost a billion of which are on there every single day. I mean, your target audience is on there, regardless of what niche you’re in, or if you’re B2B or B2C, your audience is going to be on there in some fashion. It all comes down to targeting and what your offer is, and having what that – having a clear plan of what that strategy is there. So I would recommend definitely if you’re not already checking out Facebook ads, do test there. But for the other platforms, it really comes down to what aligns most with your business. Outside of Facebook ads, I’m probably most excited about two things: number one, retargeting and you mentioned that you guys have done, you know, some Google from a keyword perspective but you can also do really cool retargeting from Google’s perspective. You can do it in a couple of different ways. So for example, if you have a YouTube video and you have your AdWords accounts set up and now if you ask me how to do this, I’m not going to know how to, I can’t tell you how to do this because I actually don’t know. I would actually get somebody to do this, but I know that it’s possible. And so, just knowing that it is possible, that’ll help you make some decisions whether this is something you want to test out and find someone who can help you do that. But if you have a YouTube video, or if you have a YouTube channel and you have videos on there, and you have an AdWords account set up, you can track how much of your videos that people are watching and then you can retarget those people based on how long somebody is watching those videos. So you can target them with banner ads across Google’s network.
SHANE: Now wait a minute, I’ve never heard of that. So say I have a YouTube video that shows people how to set up BB Press or something, like I can actually retarget from YouTube or do I have to that from my blog? Can I actually put the code on – like if they watch my video on YouTube, say they watch a 5 minute-30 second video, can YouTube can YouTube show them my ads just from them watching my YouTube video?
RICK: Yes.
SHANE: Wow, that’s amazing.
RICK: Yeah, it’s based on people watching your video.
SHANE: Wow, so they don’t really have to come to my site at that point to see my ads?
RICK: Correct. And if you do have a YouTube embedded video on your site, you can also track it that way as well and so you can turn around and retarget those people with relevant banner ads across Google’s network, which is huge. Now, another way to do this and I’m not talking from a video retargeting perspective, but you could use a platform like Perfect Audience or AdRoll, well, they do a lot of different retargeting but one way I definitely recommend that people look into is banner retargeting. And so this is basically if people are coming to your website, it’s the same thing as Facebook retargeting, although you’re retargeting people across Google’s network again for example.
SHANE: Some of our audience members may not know retargeting; retargeting is basically you put code on your website or somewhere, and if someone goes to that place, they are tracked in other places where your ads will be shown to them basically.
RICK: Yeah, the example I love to use is if everybody goes to Amazon for example, they go, they find some product on Amazon that they want to purchase, and for whatever reason they don’t purchase it. And then later on that day you’re surfing online and you see a very nice Amazon ad for that exact product that you didn’t buy. That’s retargeting. So because you went on that page and you didn’t purchase it, Amazon is re-showing you that add across the internet, you know, later at some point; and so that’s what retargeting is. So that’s really not that hard to do; I mean, like again, you can use a platform like Perfect Audience or AdRoll, these are third-party platforms where yes, you get that pixel link like you mentioned Shane, get that pixel code, place it on your website of whatever you want to be retargeting visitors from, and then you can show ads to those people who are visiting your page or your website across the internet.
SHANE: So they don’t even need to give you an email address at that point. Now you can get that exposure to your products without even necessarily having it.
RICK: Exactly and then the other form of paid traffic that I’m really kind of bullish on is YouTube advertising and again, this goes back to – you want to make sure that the form of paid traffic that you’re experimenting with aligns with your brand and what you’re trying to do in your business. But YouTube ads, you know, the types of ad, the pre-roll ads if you will, those are those videos that can be annoying when they are not targeted correctly, but you want to go watch a video on YouTube and then you know, an advertisement, a video ad comes up before the video that you want to watch while can do – you can create those videos quite simply and set those up to run on YouTube.
SHANE: I learnt of a great tool; we were at Tropical Think Tank and we met the guy that owns the company called Veeroll, have you heard about that?
RICK: Yeah, Gideon.
SHANE: Yeah, exactly, oh my gosh, that’s amazing. You can actually specifically target certain videos with any ad that you want and what I’m using that for is on my U.S. History Teachers site, I have two levels of it. We’ve curated a lesson, like a video to go with every lesson plan that we sell; so we can say, “Hey, there’s a 185 videos here that you can show to your class every day.” Then I go along with the lesson plans that we sell but I’m going to target every video we’ve curated with an ad for our lesson plan membership.
RICK: Love it.
SHANE: And then on top of that, I can go and do some research, I can find the videos that I think are being shown the most in teacher’s classes. Like, they go find a documentary to match up, you know, it’s got 20 million views and I think it’s matching up with some keywords that I think teachers are searching for, I’ll put my ad before it and now I got my lesson plan – it’s amazing technology.
RICK: Yeah, Gideon’s done a real good job with that because to be honest with you, getting into the AdWords interface and setting all this stuff up is not super-intuitive but with the Veeroll platform that Gideon and his team have developed, they just have streamlined everything, they make very easy, like you just mentioned, the targeting and set all that stuff up so it’s a really good platform.
JOCELYN: All right, I think those were some really great options for people who are looking into different types of paid traffic and some things I was actually unaware of myself. So, really great answer, we appreciate your time Rick, and tell us about where people can find you online and what’s going on with you right now.
RICK: Yeah, for sure, thank you. Rickmulready.com is my website so that’s the best place to connect with me; hop on the email list there and that’s a good way to get some – well, I am constantly revamping that what people get and I’m pretty excited about what I’m going to be giving out to people there when they come over to the website. And then in addition, ‘The Art of Paid Traffic’ is my podcast and you can find that on Stitcher, iTunes, wherever you are listening to a podcast and we talk about Facebook ads but we talk about every other form of paid traffic out there. We talk about exactly what we talked about today in the form of video retargeting, AdWords, YouTube ads, copy-writing, landing page optimization, all the kinds of different stuff. So that’s The Art of Paid Traffic.
SHANE: All right guys, thanks again for Rick Mulready coming on; great answers today digging down into that paid traffic. Find the platform that is best for your niche and go out there and get that traffic to your site so you can make more sales. Till next time, get out there, take action, flip your life. We’ll see you guys.
JOCELYN: Bye.
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