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In today’s Q&A, we are helping Matt and Karen understand how we use Opt-in pages and our autoresponder.
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Let’s dive into this week’s question!
JOCELYN: Hey y’all! You’re listening to a Q&A with S&J.
Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let’s get started.
SHANE: What’s up guys? Welcome back to another Q&A with S&J where we answer audience questions every Thursday and Saturday that you have about online business. Today’s question comes from Matt and Karen and they write, “In one of your podcasts, you mentioned you were using Lead Pages –” as I do, good job, we’re glad you use that. Great product. “– and that you were putting up a ton of opt-in pages etcetera, etcetera and then I got all inspired and I started doing the same thing and I realized, what am I doing? I completely understand that building a list is so important and that that it has to be done and my wife and I certainly are working on that. But if I just keep building a bunch of opt-in pages that are going to create a bunch of different cold lists because I’m too overwhelmed to keep up with each individual auto-responder sequence and each broadcast and every individual funnel, than what good would this do? It’s very confusing. What is your secret behind all of that?”
JOCELYN: Hey guys, thanks for your question. I think you are actually a little bit confused because that’s not exactly the way that we set things up. We do have several different lead boxes but we actually put everything on one list.
SHANE: Okay, what we actually do is, like for example, take Flipped Lifestyle. We have one email list. Everybody who comes into our sales funnel, who signs up on our email list, they are going to get the same sequence. Now we might have a branch or two that take them in different directions based on what happens but pretty much everybody is going to get the same, six or seven emails when they sign up for our email list; they are going to get our free product and hopefully they’ll get an offer later to one of the paid products that we offer. But we do have different entry points into the list, Karen, and that’s what we use the lead boxes for. For example, let’s say we write a blog post about keyword research; I might go record a video that shows people how to use the Google AdWords keyword tool and they have to give me their email to watch that video. That’s a separate lead box. People give me their email but they are going to the same Flipped Lifestyle list. I know that person is interested in internet marketing because they are looking up something and they found the page on keyword research but I just need to get them into the sales funnel on internet marketing based on what they were looking for at that time. Somebody else may look for ‘How to host a webinar?’ well, we have a video that shows exactly how to set up a webinar in Lead Pages and host it live but that video, you have to give an email to watch that video but you are still going to go on that same list. So, we’re not juggling dozens and hundreds of cold lists; we know our demographic like things about internet marketing. We know that there are things like sales pages, webinars, keyword research, how to build a website – all those fall under the same umbrella for our avatar of what we are trying to teach people. So, we just need to get them what they are looking for at that time and then put them on the same list. So, you can create an opt-in for every single blog post. It could even be – some people just use like a PDF of their transcript of their podcast and that’s at the bottom and it’s like ‘Get a transcript so you can read through this. Give me your email address.’ But they all go on one list, one auto-responder sequence so you are not trying to manage a hundred different lists, a hundred different emails and everything like that.
JOCELYN: You could do that if you wanted to make multiple lists; that’s certainly a possibility and you may want to do that with a couple of different lists but we don’t recommend that you make a new list for every single opt-in box on your website. That could be really overwhelming.
SHANE: One thing we might do is create a small auto-responder sequence for like a live event, something that’s time-sensitive that we know we are about to host and we get people on a list and we send them messages about that event but then it’s over. We don’t have to continuously maintain that but nine times out of ten, we just do a blog post or we do a Q&A or we do a podcast and we are like hey, we could create a great resource here that we can give away for free, that’s related to this content and people reading that content are going to be really hyped up to get a tool about that content. So, that’s going to be a better converting email box than just, ‘Hey, learn about what we do and get on our newsletter over in the sidebar.’ So, the strategy here is to speak to people in a way that is related to the content that you just gave them on your blog or podcast but put them on the same email list. It’s just going into your business so you can take them all through the exact same sales funnel and you don’t have to manage a hundred different things.
JOCELYN: Hope that was helpful for you guys, hope that that answered your question. If you have a question for the Q&A mini-podcast, you can submit that over at Flippedlifestyle.com/qasj. See y’all next time.
SHANE: Catch you all on the flip side.
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Dan says
I’ve been wondering about this same thing! Thanks for sharing. Super helpful.