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In today’s Q&A, we are talking about launching a Facebook Page.
People get confused when it comes to Facebook pages. How many times should you post your content and what’s the best way to launch it? We are answering this question now!
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Resources Mentioned in this Episode
- Flipped Lifestyle Facebook Page
- Check out this podcast on What you should be focusing on when you start a blog or website
Let’s dive into this week’s question!
JOCELYN: Hey y’all, you’re listening to Q&A with S&J.
SHANE: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready for something different? All right, let’s get started.
What’s up guys? Welcome back to our Q&A mini-podcast. We got another awesome question for you today. Our question today comes from Marnie Gensburg.
Alright, Marnie writes:
“How would you recommend launching a new Facebook page. I’m stocking up with several blog post as you recommended on my website, but should I have several Facebook post before I start promoting the page?”
So I think what Marnie is asking here basically is, in the other podcast that we had a while back, we recommended that when you launch your actually website for your product, your service or whatever your doing, that you go ahead and and write 10 blog post before you ever create the WordPress page.
Once it’s live you just immediately launch all 10 of those. That way, if someone finds your website and they read an article, they’re gonna’ have other things to look at and it’s not gonna look like you’ve just started out. So you kind of see that website that way.
A Facebook page, I think that works a little bit different. I think you can just go in, you don’t have to put 50 post on there or anything like that and make it look like your Facebook page is been really active for awhile.
Facebook page takes a little bit time to kind of get your vibe going, you got to create you cover art or change you’re picture and do all these things. I think with a Facebook page what you should probably do, is just start the page. Maybe the first couple of days you’re gonna’ post a little bit more often. You can go ahead and post some links and things like that.
But you don’t have to sit there and make it back-date everything and put a hundred posts, make it look like your Facebook page is existed forever. I would just take a week or so and work on it.
Once you feel like you’ve kind of got it fleshed out and it looks a little polished, you’ve got some activity generated there. Maybe share it with your friends actually promoting it with Ads at first to get a few likes and get all those things going.
You’re gonna have to do that anyway to get up to certain amount of likes before you can create an Ad. But get some people on there, get some people talking and get a little engagement and just let it flow. Don’t just sit there for an entire day and make it look like you’re page has been there for a year when it really hasn’t.
JOCELYN: One thing you can do now instead of actually trying to back-date everything, you can actually schedule posts in Facebook now, which is a pretty cool little thing. If you go into your page and you go like you’re going to post something on it. There is a button that say: “Post in the bottom right”. There’s also a little arrow there, if you click on that down arrow, it says: “Schedule Post”.
So what you can do, is you can go in and putting post for however many days in the future and let those auto post. I’m not sure in the past when things put auto post on Facebook, they would be penalized, but I’m thinking because this is something that’s already in Facebook that they’re probably not.
I do this all the time, when someone ask me a question and maybe it’s like 11 o’clock at night, I don’t think it’s really the best to post it. I will go in and post the question to everybody who likes my page. I might schedule it for 12 o’clock pm the next day or something like that. This is a great way to do that.
Just go ahead and schedule out all the blog post the you’ve already written to share those with your Facebook page and you can just do it right there on Facebook.
SHANE: So what you could do is start your Facebook page and schedule out. I take that fist day, say, you’ve already got in your content written like you said in your question. Schedule like two of those a day for the next 20 days, take you about 15 minutes or so to do that, just copy and paste it in the link to the little bar.
And now as you spend time working on your actually Facebook page, getting your pictures right, making everything look good, sharing it with your friends to build your likes and things like that to get ready to start promoting it. Those who gonna’ roll out in the background while you’re doing it, and by the time you’re ready to promote it’s all going to be ready.
In the short of it, you don’t have to see your Facebook page. Just start it, don’t try to give yourself some kind of barrier where you just sitting there forever and saying, “Oh, I’ve got to have this Facebook page perfect before I can share it.” Let it go, put it on there, start working on it and get started with it.
JOCELYN: Remember also that Facebook is about conversation with your audience, so make sure you’re trying to engage them and not just sharing blog post. You want to make sure you’re throwing question out there, “How can I help you?” things like that, in addition to sharing the blog post that you’ve already written.
Also, I just want to throw out there, if you have not liked the FlippedLifeStyle Facebook page.
SHANE: Good segue there. Nice.
JOCELYN: Yeah, I’m looking at it right now and I’m a little bit sad because we had a lot of audience and we don’t have a ton of likes right now. If you have not liked Flipped LifeStyle come on over to Facebook.com/FlippedLifestyle and we would love to have you like us. If you like us, you shall like us on Facebook.
SHANE: That was an impressive segue right there. Totally unplanned Jocelyn, I’m very proud of you today.
One more thing about Facebook, also think about the difference between how you use Facebook and how you use a website. Will you find a website a good article? You start poking around and exploring it. Right? And you try to find more of course that are interesting to you.
When you go to someone’s Facebook page, you’re gonna’ read their first comment. In their first thing that’s happening in their life or their business that day. You’re not gonna’ scroll back and read a thousand different post.
So it’s not as important to seed your Facebook page when you started out as it is your website because people don’t use Facebook like they use a website.
Most important thing always; take action, get started, do something right, wrong or indifferent and you’re gonna be making a progress toward your goals and your dreams.
Alright, that was a great question. We appreciate your question Marnie and if anybody else wants to ask a question. Send them in, we love answering them. We try to answer as many as we can on air.
Until next time, we will catch y’all on the Flip side.
JOCELYN: See yah.
SHANE: Bye.
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