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Today’s guest Lauren is a Flip Your Life Community member.
She’s got a blog called the Corner of Hope & Mane where she covers topics related to women’s hair loss.
Lauren works a 9-to-5 job and right now her blog is just a hobby. In the past year she began working on it a little more seriously and has 50,000 monthly page views along with a 2,500-lead mailing list. She currently makes about $1,000/month through ads and affiliate sales, which is great, but she’s ready to take her online business to the next level!
The first topic we tackle is generating leads.
Right now Lauren only has one lead magnet – that’s not enough. One of the ideas we gave Lauren is to look at her top 5 blog posts and create a different content-specific opt-in for each.
We also discuss the best way for Lauren to monetize her site through a forum. The topic of her blog really lends itself well to a support forum, and we think there is a lot of value in creating a community where she is the leader and support backbone. Even if she only has a 1% conversion rate, Lauren could easily get 25 paying forum members within a month. At $25/member, that’s $500/month!
Another topic we touch on is how to introduce paid content to readers who are accustomed to free content.
The key is to provide real additional value to them and make no apologies for it.
To wrap things up we go into Facebook and Google ads, and how Lauren can best leverage them to drive people to her site.
Even though hair loss is considered a very personal subject, we found hundreds of thousands of users who have liked hair loss support groups and products on Facebook. There are also thousands of different searches on Google Lauren could take advantage of through Google ads.
You will learn
- Ways to generate lead magnets
- Tips for increasing your lead magnet conversion rate
- Creating a paid membership site based on community value
- Techniques for drawing readers to her membership site
- How to introduce a paid area or paid content to your audience
- How to leverage ads to drive traffic to your website
Links and resources mentioned in today’s show
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
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If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
JOCELYN: Hey y’all! On today’s podcast, we help Lauren take her online business to the next level.
SHANE: Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let’s get started.
SHANE: What’s going on guys? Welcome back to the Flipped Lifestyle Podcast. Great to be back with you again this week. We are feeling so much better. We are finally completely healed from–
JOCELYN: Not completely.
SHANE: Almost completely. Jocelyn is still coughing a little bit.
JOCELYN: I would say 90%.
SHANE: But 90% we are back to normal and things are getting that way around here. Very excited about this week’s episode because we have a flipped podcast for you where we bring on a member of our Flip Your Life Community and we help them take their online business to the next level. Got a great guest for you today, it is Flip Your Life Community member Lauren. Lauren, welcome to the show.
LAUREN: Hi, thanks for having me.
JOCELYN: Yeah we’re really excited to talk to you because you have a really interesting business that really I have never considered before.
SHANE: It’s one of those thing like man, you really can do anything online, do you know what I mean?
JOCELYN: Yeah it’s actually really interesting to just sort of to look into and do the research on what you do so really looking forward to talking to you today.
LAUREN: Great.
JOCELYN: Alright, so let our listeners in to what it is that you are dong online.
SHANE: And tell us a little bit about yourself too.
LAUREN: Sure, I work a regular 9-5, unfortunately. M blog I have been working on for about three years but really I have only focused on it in terms of scheduled post and things like that over the past years so right now, I would definitely say my blog is a hobby and not a business and it’s called Corner of Hope and Mane and it’s about Women’s air loss which is kind of a very interesting niche when you get talking to people who blog. A lot of people are wondering how can actually write and make some money in that topic and I do but I am definitely interested in taking it from a hobby into a business.
JOCELYN: Definitely. I think there is a lot of opportunity there. So I am looking forward to discussing that.
SHANE: yeah we found a lot of great information while we were preparing for this call and we think we will kind of be blown away by some of the stuff that we found. Let me go a little bit deeper into your blog. So your blog is three years old, correct?
LAUREN: Yup, correct.
SHANE: But you really have been writing hard on it and working for about a year now, is that what you said?
LAUREN: Yeah, I would just post intermittently in the beginning and about a year ago I decided to really focus and make sure I got stuff out regularly so that’s where I am at right now.
SHANE: How often are you posting right now?
LAUREN: Right now, I post biweekly. So once every two weeks.
SHANE: Once every two weeks, okay. And how much traffic are you getting right now to your blog? Your per month.
LAUREN: So about 50,000page views.
JOCELYN: Wow that’s a lot of page views.
SHANE: Are those unique visitors or are those page views, so you think?
LAUREN: Those are page views unique is going to be a little bit less than half about so it’s around 20,000.
SHANE: Which is still amazing. That’s a really good amount to start with.
JOCELYN: Yeah that’s great traffic.
SHANE: Do you have an email list? Or are you collecting emails?
LAUREN: I do have an email list. I have I think just over 2300 right now.
SHANE: Awesome. We always tell people on Flipped Lifestyle we made thousands of dollars on our list when it was only 500 people. So 2300 is a lot of people and we can definitely start monetizing that once we get into what our product offerings are going to be. Now you don’t have a paid product right now right?
LAUREN: No, not at all.
SHANE: You do have lead magnets though, is that how you’re generating your leads for your emails?
LAUREN: Yeah lead magnets have been kind of tricky for me. I am not sure exactly how to capture those. I know that it’s not optimized the way that it should but I do have a lead magnet on my site which get to those you know.
SHANE: Like there is something you are giving away for free basically.
LAUREN: Yeah.
SHANE: what are you doing now to monetize? Like what are all the ways that you’re bringing money into the blog?
LAUREN: so I make a portion of my income from ad networks so I run ads on and then a second ad network. I have actually just signed another private advertiser so I have two private advertisers that run ads on my blog and then the rest of it is made up from Amazon affiliate.
JOCELYN: Which one is the most successful for you as far as income?
LAUREN: Probably the affiliate sales.
SHANE: Is that from Amazon mainly, primarily?
LAUREN: Solely from Amazon.
SHANE: And what are you bringing just a ball park a month I mean generally?
LAUREN: Yeah last month, November just probably over a thousand.
SHANE: Okay perfect.
JOCELYN: Which is actually pretty successful as far as affiliate sales go.
SHANE: Yeah that’s one of the better ratios we have heard, a thousand dollars a month for that much traffic. But really for that much traffic what we need to get into as really what you can offer as a product because if you got a product it’s going to take a lot less clicks, a lot less people, a lot less sales to really make a lot more than a thousand dollars. Alright well awesome. That’s kind of a good overview of your business like in a snap chat just to let our listeners kind of see where you are, where you’re sitting at. I would definitely say that you have moved past the beginner stage in the online marketing. Kind of that intermediate where you’re ready to—you know you have hot that plateau and you’re ready to take it to the next level. So let’s get into your questions and see if we can do that today. So what’s your first question?
LAUREN: Well my first question is I kind of eluded to that before. So I had some struggles in determining what a decent lead magnet would be for me. So what I have kind of become known for in my space once readers really get to connect with me, the solution that I use to deal with my hair loss is I wear what’s called a topper. It’s just a clip-on piece that sits on top of my head but you probably never have heard of that. My readers have never heard about that obviously when they hit my site for the first time. So I am always trying to come up with what’s a better lead magnet to offer that I currently offer because I can’t really talk about what’s my bread and butter if you will because they don’t understand just yet.
JOCELYN: So what are you offering now a lead magnet and how is the conversion on it?
LAUREN: The conversion is pretty decimal. It’s usually less than 1% and really all I am offering, I don’t know the exact wording but like Three Easy Techniques to Make Your Thinning Hair Looks Thicker.
JOCELYN: which is not a bad lead magnet as far as like solving a problem.
SHANE: Is that 1% of page views or 1% of total unique visitors. That’s 1% of unique visitors from your numbers is what it looks like.
LAUREN: Yeah I would think so.
SHANE: I think the big thing I want to talk about a little bit lead magnet is because right now you have one lead magnet, you got this one lead magnet. It’s a pop up on your eggs and intent is what it looks like when we are looking at your website. So you have got this pop up, it comes up and it says, okay give me your email basically. Usually one lead magnet is not going to work. You’re going to have to have content specific lead magnet. So Jocelyn and I have I think for Flipped Lifestyle we probably have like 10 or 15 different lead magnets but we just kind of reuse them if it’s related to a post. If we do a post about webinars where we do a show about webinars where we do a show about webinars. We have a webinar video that shows you how to set one up so we just us that as our lead magnet for those types of content. So I saw that you have a blogpost about swimming with a wig basically. That need some kind of like my five checklist for putting on a wig before you swim. You need to throw something together when you write that blogpost.
JOCELYN: For that specific post.
SHANE: Yeah and make it really content related. That’s going to help your conversions a lot. The days of being able to just join my newsletter or one lead magnet to start on.
JOCELYN: I would go through and look at say your five most popular blogpost and create a specific lead magnet that goes along with that that talks about solving that particular problem because a lot of people that are coming on to your site they are coming in through these doors on Google to these specific posts. That’s the problem that they are looking to solve. So that’s what they are wanting to see. If I look up something about swimming with an artificial hair piece I don’t want to know about how to make my hair thicker. Do you see what I mean?
SHANE: I might be totally bald and I am wearing a hair piece. So that alone would probably take you like a week to just say I am going to take my five top posts one a day, make a lead magnet and on that page, it’s going to have a very specific opt in box. I bet that’s going to increase your email conversion big time just by doing that.
JOCELYN: It doesn’t have to be anything complicated, it could be like a checklist, a one-page checklist. It could be a short video.
SHANE: Somebody can make in 30 minutes.
JOCELYN: Yeah you want it to be something that you emailed to them and then they click on it and come back to your site.
SHANE: US history teachers, I actually have like I think 15 lead magnets. So if you land on a page about Civil war lesson plans, I will give a civil war lesson plan for free. But if you land on something about World War II I’ll give you a World War II lesson plan for free. So because you came to Google, you searched for something about that topic and ended up there. If you landed on my World War II page while I offered you a civil war lesson plan that’s not going to make a difference to you because that doesn’t solve your immediate problem. So that’s going to make a huge difference on your conversions. Also, I would like to see, I am looking at your website and I see Meet Lauren, I love the picture where it says Meet Lauren. Because I think in this space you need to be there with your hair and you’re nice and you look good and it’s like you know look at my hair, this could be your hair could look like, basically it’s what you’re doing here. I think that you have got to have an on-page opt in as well, above the fold. Don’t just rely on your pop up. You have got to–
JOCELYN: She does have on eat the very top there.
SHANE: Yeah I know but it’s like up here, I need one in the side bar. This top bar is good but I think you need one over here too. It can be a button that says learn more about hair loss and then pop up comes up. But I think you’re not using your side bar space to get emails too. Use all your real estate. Your only goal is to get that email and get them in your file.
JOCELYN: With that in mind, I know it’s not that related to this question but we really want you to get the Google ads out there. They don’t look good. You site is so nice and I am willing to bet that you’re probably not making a ton off those anyway.
SHANE: Right exactly. So that’s going to give you real estate back too to get more places to opt in. at the end of your blog, the beginning of your blog, at the top bar, the side bar. You need as many ways for people to engage with your opt in as possible because your emails are the lifeblood of your business. So let’s do that too. Let’s get more places here we can sign and more content related lead magnets.
LAUREN: Okay makes sense.
SHANE: Alright so that should take care of your email and lead matter problem. That’s going to get you more leads so what is the next question now after we have taken care of your lead magnets.
LAUREN: Okay so the next question is right now and you spoke about it earlier. So right now, my income goes up when my traffic goes up. So I would love to offer some sort of product that is not completely dependent on traffic but I have kind of hit a wall in what I can provide. What I am thinking of doing is some sort of membership site but not exactly how we think about membership site because they don’t have a ton to teach. There is stuff that I can certainly put in there but I really was wondering if you guys think if I could have a product that’s focused mainly on community.
JOCELYN: Yes.
SHANE: Yes, 100%
JOCELYN: That is all. No I am just kidding. We definitely think that membership site would be a really good idea for you and I think you could start this like–
SHANE: Today.
JOCELYN: Yeah immediately.
SHANE: I am not even sure you’re going to need a lot of content.
JOCELYN: All you need to do is put up a buy button, put up a community forum and let people purchase it. I mean that’s all you need to do. You could certainly try to seed the discussion and go in there and try to come up with topics but I think people would start buying that today.
SHANE: I do too because we may look at this, remember we are doing some research on your business. We always say sell aspirin. Sell solutions to problems, don’t sell vibrancy. But the problem is the hair loss is the problem. Are you targeting only women? Si that really what you’re focused is?
LAUREN: Yes.
SHANE: Okay. When I am seeing this problem and Jocelyn kind of talked about this just me to get into her head a little bit if she was having this problem, I said, the problem is not just the hair loss. The problem is you’re embarrassed or maybe you feel like that you are the only one this is happening because none of your friends are doing it and like so he problem, there is a secondary problem here. These women probably feel alone.
LAUREN: Yes, they absolutely do.
SHANE: IF you just providing a community and a place and not like some random free forum of just like here is the 10 causes of hair loss. You know it’s just informational. It’s you. You are there for them. You’re their backbone, you’re the leader of this tribe and they are going to come to you for that emotional support. It’s not just about what you can teach them about how to handle the hair loss. That’s important but just to know that someone else is going through it, I think is going to be a major draw for this community.
JOCELYN: There are other ones out there, we have look edit up. There are free forums out there but the thing about is people keep coming to you because they like you. There are going to be some people who say you know what Lauren I like your site but I can’t believe you’re trying to sell me something and I am out of here and that’s okay because they are not your target market.
SHANE: When we looked at these other forums, they weren’t really active, because there wasn’t anyone there taking care of these people. That’s what you’re going to provide to them is that leadership, other women going through this and that community and that’s going to solve one of their problems. Now the second problem is how to deal with their hair loss. You’re giving them an aspirin and a Tylenol on this episode because we are going to take care of two headaches. You have way more content for your paid community than you think because I am reading your blog and it’s a true blog. It’s pictures and text and you’re writing this ridiculously awesome articles. You’re getting 100 plus comments in all your articles. You have got this engaged community just waiting for you to lead them. So what you could do is you just need to make your forum a supplement to your public blogpost. For example, you have got this article, we will go back to your swimming article, how to swim with a wig. That’s what it says. Why would you not make a video of you literally going through the process of securing this hair piece? You could take a camera out and show them how to do it in your mirror and then cut to a little part to you like getting in the pool and saying see it’s not coming off but you’re really going through the intricate detail of how to do this on video. So now you can say, not only is this a great community and not only do you love my free content on my blog but if you join, I’ll actually have a video waiting for you in this community. A supplementary video for every blogpost I write that shows you in detail how to do these things. So as you create blogposts, you can create supplements that goes straight into your membership community and it’s an automatic draw. It’s like you’re telling them what to do in their blogpost but then you’re showing them how to do it in your membership community.
JOCELYN: You can use those videos for other purposes too like you do advertising you could advertise and have that video living on a page to try to get more people to opt in.
SHANE: It could be another lead magnet. Those are great lead magnets too sometimes.
JOCELYN: So these are like things that you can multi-purpose. But don’t think that you have to have all these video done like tomorrow. You don’t. You just do them as you go along like maybe you do one a month. That will take a little bit the pressure off of you. So I think that honestly you can have this membership ready to sell for sure by the end of this month. I think you could do it sooner.
SHANE: I think you could open in this community. You don’t get a hundred comments unless you’re doing something right. Do you know what I mean? And the 5% of those comment people join, you can start your membership with five to 10 members tomorrow. With all that traffic, and you have got 2300 emails already. I really think you could create a solid nucleus of a membership site very quickly.
JOCELYN: I would throw out a beta out there to your current list and just saying hey I am thinking about starting this site, I’m going to do a beta offer and I’m going to offer you this special price, it’s going to end at this date and if you’re interested in getting in right now you can get in for x dollars a month or whatever. That way you will have some people already in your community when you take the full offer to everyone.
SHANE: You don’t ask them, do you want this community, you say, I’m selling this community that’s going to have this, this, this, this, and this it’s a community and ten really play up that this is a place for support, you are not alone. And then say this is starting, this is the buy button.
JOCELYN: You definitely need to sell it right then.
SHANE: Yeah don’t ask them if they want it. You just say this community is going to exist, if you want in you’ll get in now for 505 off or whatever, buy it now and join basically. You want people to vote with dollars not with clicks.
JOCELYN: I love that method too we do it for pretty much everything that we do because it obligates you. People are there, they are waiting for you. You have to deliver.
SHANE: How amazing would it be if you sent that email about and 20 people signed up?
LAUREN: that would be amazing.
SHANE: I know what a great nucleus and that would—if you charge $25 a month for this what is 20 times 25?
LAUREN: I don’t know.
SHANE: Is that $500.
LAUREN: Hold on I have got a calculator here, 500.
SHANE: 500 so that math but that would be half the revenue you’re making now. Just for one sale. A month that would be a month.
JOCELYN: Lauren listen to this. A normal conversion on like a list of people is around like three to five percent, if you convert only one percent which is 25 people off your list that’s $20 a month that’s $500 a month.
SHANE: $500 a month just like that. Then the next month you might get 20 more, you have already equaled what took you three years to build, just in one product in a membership community.
LAUREN: Right, I can get rid of those ads.
SHANE: You can get rid of those ads. We’re going to get rid of those ads. I don’t think you don’t have to get—
LAUREN: I know. I know.
SHANE: I don’t think you have to get rid of the Amazon stuff because I do think the affiliates are good but the problem with the Google ads and I say this to everybody listening, you can’t control what comes up in that Google ad. If I’m a reader and I trust Lauren, I trust you as this person who helps me with this situation, if I click that ad and it’s some scummy person that got some grow all your hair back quick scheme that is a rip off, I am going to relate that click to you. I’m not going to relate it to them. We don’t want that because you got too much trust. We don’t want to do anything to bother your trust. So we have got to do something to get rid of those Google ads.
JOCELYN: Eventually what you can do is once you get your product going, you can put your own ads on your own site. I do this all the time for my products. I put an ad to my own stuff. I like where you’re going with the private advertisers. That’s a really good strategy.
SHANE: Really good idea. We are getting off on a little bit of a tangent here before we get to our next question, but these hair pieces are those sold on Amazon? Is that a company? Do you do affiliates for these hair pieces and wigs and things?
LAUREN: There is not a lot of affiliate opportunity out there. There is one company that has a formal program, I don’t particularly care for them. Some are sold on Amazon yes. You can get them cheaper off Amazon, however.
SHANE: I was wondering maybe you could reach out to some of those companies to maybe you can find the one you like the best—maybe you can find 100 women in this thing and say look I have got 25,000 people coming a month, if you could become an official sponsor of that.
JOCELYN: Or an affiliate for that company.
SHANE: Or an affiliate where they actually pay you advertising or they give you a commission off of each one sold or something like that.
JOCELYN: Or maybe there will be a better price than what Amazon is giving you. I mean it’s just a thought.
SHANE: So that would be like a good supplementary thing that kind of wok with your membership basically.
LAUREN: That’s a good point. Actually I somewhat opened up that conversation with a large company a couple of months ago and it kind of fell off the radar so it’s certainly something to revisit.
SHANE: And six months if we got 500 women and a membership and 50,000 people coming a month and you got an email list of 10,000 people that’s a totally different ball game at that point.
LAUREN: You’re right.
SHANE: We got time for probably two more questions, what is your next question?
LAUREN: So my next question, you touch on a little bit. I offered my content for free for going on three years now. So if I were to open up a community for this readers, is that necessary to kind of warm them up that hey I got a paid product that is coming or not so much?
JOCELYN: I think that it’s important just that you established what kind of value that you’re bringing to them. So you don’t want to come out to your audience and just be like hey guess what I am going to sell something. Because that’s probably not going to be well-received.
SHANE: But you’re also not going to apologize for coming out to sell something. That is not what you want to do.
JOCELYN: No you shouldn’t be apologetic at all. But what you do need to do is you need to establish that there is a woman out there and I have been thinking about this for a while and because I have had so much interest, I am going to create this community. The reason I’m creating this community is because of X, Y, and Z. the reason that I need to put a lot of my time into it, and so I mean you’re not going to say but you know what I mean. But like you need to basically portray that you are going to be spending a lot of time and effort, you’re going to be delivering extra value and therefore, people need to trade you money for this value.
SHANE: You got to show the people that they are going to get a lot of benefit out of this. That’s what you’re telling them because that’s what’s going to happen. But then you need to understand internally that you deserve to be paid for the information and the support that you’re providing. So the public part of this is that people will see the benefit and the people that don’t see the benefit or just want it for free are moochers. Let them go away they don’t matter.
JOCELYN: That’s fine. There are a lot of people that consume our content that don’t join our membership for whatever reason and that’s okay because we have that content out there for a reason. If you want to continue to use our free stuff for a long time, that’s perfectly fine with us.
SHANE: But if you get mad at someone for providing additional value and charging for it, that’s where the line draws of you’re not just someone that can afford this or you’re not just someone who doesn’t respect this. You’re someone who just wants ad wants and wants and doesn’t want to give anything in return. Those people, they are out there. They are probably five to 10% of every audience and that’s just the way it is. It’s just part of it.
JOCELYN: You’re going to get some hate. I mean everybody gets hate and the way that I look at it is when you start getting haters, that’s how you know you’re doing something right. It’s cool and you’re going to get haters and that’s fine. But what you have to do is just make sure that you’re really coming across with that message in what value you’re providing in exchange for the membership.
SHANE: Like take Flipped Lifestyle. We get messages sometimes where people are really angry that we charge for our membership area. They are like, you shouldn’t be doing this if you really care about anyone, you would just give it all away for free. But then we see other people who quit their job, make thousands of dollars and their life changes, their family tree changes, that’s the people that we care about because they are the ones that understand that they want to become and get the value and make it happen basically. The other people are just in a different place, they don’t quite understand what we are doing and that’s okay because even if they join, we probably wouldn’t be able to help them anyway.
JOCELYN: The community, any membership community is more valuable if it’s limited. If we let everyone come in to our membership community then we couldn’t serve our membership community the way that we do today. It’s the same as any other community-based membership. Like you have to limit it somehow or you can’t serve the community if we got this.
SHANE: We struggled at this a little bit when we started charging for Flipped Lifestyle stuff. But Cliff Raven’s Craft, I was having a conversation with him and he told me you can’t help everybody but what you can do is help a few people like you would like to help everybody. Because you just don’t have the time and resources to do that. We just don’t have time to deal with the hate. So you might as well go out there and provide something that is going to change people’s life. This is a product that will change people’s lives. This member ship community will literally take a few hundred women and probably change, make their life what it could never have been without you. So I think you have got to do it just because you’re going to help so many people and anybody that doesn’t get on board that’s just part of the deal.
LAUREN: Right, okay good.
SHANE: Alright we got time for one more question.
LAUREN: Well I want to pick your brain a little bit so go in forward with this. If I wanted to advertise to new customers knowing that most of these women, they don’t talk about this with their friends, they are in the dark, how do I reach those people, to get them to my site to join this membership?
JOCELYN: Okay. There are a variety of ways to do this and I know that you said in your questions that you had typed out that you have tried some Facebook ads in the past and it really didn’t work out so well because people are sort of like hiding this. But you know we found when we did a search for it that there are actually a lot of people on Facebook who are liking pages about alopecia. I think Shane found like 20,000 people.
SHANE: We found one great that had—it was like management for hair loss and it had 20,000 members. In fact we found another grape of women that had 7,000 members. So they are not in the dark as you think. When I started to look into the ad manager, like alopecia which is like hair loss, I think the scientific term for that, 239,000pople had liked that on Facebook. Think about that. So they are there and the targeting is easier than you probably think it is. There is also other strategies you can use too like for example, there are a lot of products out there for hair loss. You can target those products because people who use those products probably hit like on those products. Also too Facebook is the only place to advertise. Where do you go? Where do we all go when we don’t know something? We go to Google. So google ads are a very I’m using Google ads on our education business. There are millions of people in America, I think it’s like six million people suffer for hair loss and 40% of that is women. So there is like two to three million women are out there with this problem, they are on Google. I found tens of thousands of searches about hair loss on Google ads. So you could totally use Google ads to drive traffic to your website as well. But they are there. They are definitely there for sure.
JOCELYN: I also don’t want you to give up on Facebook though because even if you’re not finding like groups and pages of people to target, you can easily put a retargeting pixel on your website. With the kind of traffic that you get you know how like if you go shop for something on Amazon and then like 1 minutes you see it on your Facebook feed? That’s how they are doing that. So that’s what you should also be doing with people who are coming to your website. Once have your community open, you put that retargeting pixels on your website. When people visit your website, they come back they see it in their newsfeed.
SHANE: So basically you’re getting 25,000 unique visitors. I would be willing to bet 90% of those people have a Facebook account because everyone does. So when those 25,000 people a month come to your website they get hit with that pixel and now they see Lauren in their newsfeed, when they go back to their newsfeed to come back to the site. So what you can do is you could use Google ads, or you could target like alopecia and things like that on Facebook, drive traffic to those really good blogpost we talked about earlier to get those email leads and then retarget them there and now you can upload your Facebook or you email list on Facebook, you can use retargeting and now you show them ads for your community once they have been to your website and given you their email address. So now we have taken a person who is definitely interested in hair loss either from Google and Facebook, we have got them through our website, we have got the email and now we are going to retarget them with our paid community to make more membership sales.
LAUREN: Got you, it make sense.
JOCELYN: The only other thing I was going to ask you how comfortable are you with doing video?
LAUREN: I have a couple. I have a small YouTube channel and my videos are horrible so I need to learn how to get a little bit better at it but.
JOCELYN: Well I was just going to say I think that that would be a really good thing to put your Facebook ads is like a video of you because I think people would relate to you.
SHANE: I love this picture on your site that says you’re like pointing at your hair and you’re like yup, it’s fake. A video like that that hey I am so and so and so and by the way this is not real I’ll show you how I put it on in my membership area.
LAUREN: Right. It makes sense. Yeah.
SHANE: Stuff like that, got it?
LAUREN: Got it.
JOCELYN: Well Lauren we are about out of time unfortunately for this podcast and it has been really interesting. This is such an interesting topic and one that’s a little bit different than what we usually talk about. So thanks for being here and for all of your questions they are really great.
SHANE: And we like to finish every one of this Flipped podcast with an action kind of statement. So out of all the things that we have talked about. We know we threw a lot at you there is going to be a recording so you can go back and listen again, but what is the one thing that you’re going to work on right now? In the next 24 hours and in the next seven days that you’re going to get finished to work on your online business and take it to the next level.
LAUREN: I think having a content-specific lead magnet is one I’m going to tackle first.
JOCELYN: yeah that’s awesome. Get your membership community up. Don’t dwell on it. Don’t think about it too much. Let’s work in the Flip Your Life Community and let’s get this thing going because I think that you can just really smash it out of the park. You can do this.
SHANE: Alright. Thanks for being on the show Lauren.
LAUREN: Thanks guys.
SHANE: Alright guys. That’s wraps up our interview with Lauren. She has a really unique business. we are always amazed at the ideas that come in to our community through the Flip Your Life forums. We see so many people doing so many different things and it’s just great to see like hundreds of people working on niches that are not the standard stuff you hear all the time of how to teach someone Facebook ads and make money online. There are just so many ways to make money on the internet and it’s just awesome to see people taking action and making it happen because that is the secret to all this. There is a lot of information that we can provide but we always say this, the people who do it are the ones that went online so if you need some help, taking action and getting things done in your online business or even if you don’t have an online business but you’re ready to finally get started, head on over to flipedlifestyle.com/flipyourlife. We would love to help you in the Flip Your Life Community just like we are helping Lauren. Until next time guys. Thanks for listening get out there, do something. Take action, flip your life. We’ll see you then.
JOCELYN: Bye.
Patrick Roden says
S&J, such actionable information…I was ecstatic for Lauren. My favorite quote on Healing is:
“Healing is invoking the will to live in others.” The reason I like this definition so much is that you don’t have to an MD or RN to “heal.” What Lauren is offering falls into this category of service. What a win-win…
I got a good feeling for everyone involved in this audio post (myself included).
Thanks, Patrick Roden
Patrick Roden says
Edit:
…you don’t have to be an MD or RN to “heal.”