On today’s podcast we help a convicted Hacker use his hacking Superpowers for good in a legit (and legal) hacking membership site! Our guest today is Terry Dunlap. Terry realized from a very young age that he had a skill for hacking! In fact, he was actually arrested for hacking credit card numbers back in the 80s before there was even an internet!
Later, he discovered that the government and fortune 500 companies would actually pay people to hack their systems in order to improve security. Terry went all in and built an amazing business around high ticket coaching programs!
Now he wants to take his hacking classes worldwide with a hackers membership site!
What You’ll Learn:
Your membership can save your business. (21:00)
What is the point of your membership? (24:00)
Offering gear or components to go along with your membership. (32:30)
Terry Dunlap spent his teenage years stealing credit card numbers with a group of friends. That was until one of his buddies got them all caught! Yes – Terry is a self-proclaimed convicted computer hacker! But even after it was expunged he didn’t pursue computers in college – we went into finance. That was of course until he realized in the 90s that he could get paid to be a hacker.
People talk. After several years of training hacking skill-sets to fortune 500 company and intelligence communities, Terry got the idea to move those classes online.
Your membership can save your business.
Terry’s team would fly across the world and many companies would fly to the US just to get trained by Terry’s team. When COVID-19 hit they had just finally put one of their flagship programs online. By doing so, every person that was signed up to take live classes with the team was able to move to the program and there was no dip in Terry’s company’s revenue!
What is the point of your membership?
Is it to get recurring revenue? Is it to get people that aren’t paying the big-ticket? For Terry he says it’s the recurring revenue. He is in great shape with his company but he’s listening to us for years. This year has been a bit of an eye-opener though just how much he needs his online business presence!
Offering gear or components to go along with your membership.
For this membership we really think there is a way to make the gear that Terry wants to provide in a feasible way by a financing option. He can also use it for his high-tier membership too and adds more value to it! By by keeping it separate from his lower-tier it makes his membership something everyone can afford.
What are your next steps?
- Create “mini courses” of his 8 hour classes.
- Seperate his membership into tiers. That way he can send gear to the higher tier.
- Create an area where people can buy the gear by itself.
- Create a list where people can buy their own gear.
- Create a video to show people how to use the gear.
- Stop allowing lifetime memberships/access.
- Order-bump recurring revenue with a Slack channel.
- Come up with 3 good avatars, not just one.
- Create a content strategy for his lower tier membership.
- Do a segment analysis.
- Look at the possibility of join-fees.
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We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife