Every membership site starts with an idea, even ours. For our friend Allison Jenks, she talked to us about what she needed to do to set up an online membership site. With our help, Allison is making those needed moves into building a stable income online – clarifying her goals, documenting what she does, all to help her and her soon-to-be online members make an income through her online membership site.
The ‘lowdown’ on Allison Jenks
- Hair + Makeup Artist in Lexington, Ky
- Co-Owner of Blush + Glow
What You’ll Learn
- How to make passive income off your skill-set (7:07)
- How to bring your work online (13:15)
- How to clarify your goals (15:50)
- Focus on the long-term (19:20)
- Get your network down (24:25)
- How to make courses for your online members (26:05)
- Use other platforms (27:00)
- Document what you do (30:50)
- What is your minimum viable membership? (34:15)
- “It ain’t gotta be perfect” (41:40)
- Plan your next steps (49:50)
For people like Allison, getting started is the hardest part. Spending hours trying to come up with the perfect plan to start her online membership site, in doing so, not seeing that she had all the tools to start at hand. You can truly make a passive income off your God-given talents and skill-set. You simply have to clarify your goals. Once you have that down, you are ready to start getting your own online membership site.
People pay for needs, not wants. Focus on the people that have a need for your idea. In Allison’s case, this meant narrowing her focus on the value she brings to any kind of event. Not only do people need hair and makeup for their big day, but speakers, graduates, conference attendees. There is a need to present yourself at your best, therefore Allison’s services are needed, not simply wanted.
By reaching out to coordinators in her local area, Allison can become the go-to artist for anyone coming into town. In doing so, this widens her audience and the number of people requesting her.
Through a membership site, you can teach other people how to do this. Tell your members about your own tricks-of-the-trade, your experiences. These tools are valuable to your members, just like they are to you!
Document what you do. You want to draw in people who want to learn from you on how you’ve built a business. People may already think they have the talents you have and that may be true. However, their next steps into how to run or operate a similar business, coil drive them to your online membership site.
If we were to sit down and have tea while you took 30 minutes to tell me everything you do, what would that be? Make a bulleted list from A to Z of all the how, what, where, who, and why’s in your business. For your membership site, break this down into modules. For Allison, Module 1: her hair + makeup tips and tricks of the trade. Module 2 is talking about how to run a full-fledge hair + makeup business. Allison’s 3rd Module is outline of networking, and how she actually makes sure she gets gigs. Module 4 for her is simply do a couple member calls for her online membership site community each month.
Allison’s big net was people that want to learn about hair and makeup. But, 10% of those want to learn about how to run a business like hers. That is where her email list comes from. (YouTube content, email content content, free content).
But, through her online membership site she can market herself in a transparent ‘diary,’ and show why she is the expert.
“It ain’t gotta be perfect.” It just has to be done. If you go in with a perfectionist mindset, it can turn into procrastination real quick. Perfection is the enemy.
Start with what you’ve got. For Allison, she has plenty of viable members already and did not fully realize it. Not only does she have clients or even other HMUAs she brushes shoulders with, she is a blogger, has a social media presence, she has all the tools at hand to start getting her site up and running.
Anything you create is going to be 10x more awesome than anything they have seen or heard about what it is you are teaching. There will never be a perfect time, your work will probably never even be perfect to you. It will get better over time.
Do what your people want. Go. Create. Just get something out and roll with it.
Growth is not instant. Starting your own online membership site can be overwhelming, but you are not alone in feeling that! You do not even have to have an existing business, just an idea to get started. People want to not only learn from you, rally around and support you in your online membership site pursuits! All that’s left to do is take that first step and just like we did with Allison, we can help you!
Jocelyn Sams (00:00:00):
Hey, y’all. On today’s podcast, we help Allison build her hair and makeup membership site.
Shane Sams (00:00:06):
Welcome to the Flipped Lifestyle Podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. We’re a real family that figured out how to make our entire living online. Now, we help other families do the same. Are you ready to flip your life? All right, let’s get started. What is going on everybody? Welcome back to the Flipped Lifestyle Podcast. It is great to be back with you again. Today, we are super excited to have another member of the Flip Your Life Community on the show so that we can help them take their membership dream to the next level. We are really excited for today’s guest because this is someone that not only have we met and hung out with multiple times in person, but this is the person that makes us look good on stage at our live events. Our guest today is Allison Jenks. Did I say that right? Allison Jenks?
Allison Jenks (00:01:05):
You got it perfect. I’m impressed. Thanks so much for having me. I’m so excited to be here with you guys.
Jocelyn Sams (00:01:11):
Yeah. It is great to talk to you today. We’ve been talking about this for quite a while, having you on and just kind of talking and seeing what you’re up to. When Shane says that she makes us look good, he means it because he even gets a little man glam before the stage.
Shane Sams (00:01:29):
I guess, a man glam … Allison is actually, she is our hair and makeup specialist that comes in to Flip Your Life Live. She’s in there making Jocelyn look like a country music star, making her glow and be all beautiful.
Jocelyn Sams (00:01:42):
I look like that every day. What are you talking about?
Shane Sams (00:01:44):
I know, right? We all know. You got the entrepreneur mullet going over there. We know you got the polka dotted pants on, Jocelyn, with a nice top. Come on.
Jocelyn Sams (00:01:52): I do. Yes, I do.
Shane Sams (00:01:55):
Then to take the glare off the face a little bit, Allison does give me a little man glam. Allison, real quick before we jump into what you’re going to do online. It’s funny, because if you hang around with me and Jocelyn long enough, you’re going to probably start a membership. That’s what we’re going to talk about today, Allison starting her own online membership site. Tell us what you do online, your background and all that good stuff before we get started.
Allison Jenks (00:02:19):
Sure, I’d love to. Like I said, thank you so much for having me. I feel like I’m talking to celebrities and I didn’t even know it until I started understanding better what you guys did. So first of all, thanks. I’m a hair and makeup artist. I have been doing hair and makeup about eight years in Lexington and I also travel a little bit so that’s fun. I also have been in the blog kind of world for a little while. But I’ve been struggling how to make it all fit and I think that having a membership based program, it was like a light bulb went off when I started listening to what you guys were saying. I was like, “Oh my gosh, I can do this, too, with hair and makeup.”
Jocelyn Sams (00:03:03):
I’m sure that we even discussed it while we were there.
Shane Sams (00:03:08):
I’m pretty sure you and Jocelyn were talking about this while you were doing her hair at the last live event.
Allison Jenks (00:03:14):
Yes, I do. I do have a business. It’s called Blush and Glow. I had a business partner and then we have about five to six makeup artists that work with us. It’s a small business but we’ve been around, like I said, about eight years.
Shane Sams (00:03:29):
So basically, what you do is you go to weddings and you go to events like entrepreneur events and you do people’s makeup, you get them ready. You make them look amazing, you make them look beautiful, you make them look awesome. Then they go out and they have the best day of their life because they look great and all the pictures look amazing and all that stuff. You’ve built a really cool business. I’m always fascinated by how people build businesses. Your business is really cool.
Shane Sams (00:03:56):
I mean, here you come into our hotel room wheeling in this giant cart and it just opens up like a transformer. It’s like Optimus Prime, things are coming out of it, make up, blush, I don’t even know what’s going on. I’m just saying words. Then all of a sudden, boom, you look like a million dollars. You really want to teach other people in their local area build a similar business to what you do and that’s what your membership site is actually going to be about. It’s like, “Hey, here’s how you do this. But not only that, here’s how you hire other makeup artists and pay your bills and do all those things.” Correct?
Allison Jenks (00:04:29):
Correct. That’s right. I think that in the hair and makeup industry, a lot of times, I see other hair and makeup artists that, we’re a little bit artsy so sometimes some people have a hard time with contracts and scheduling and all the business stuff that goes with it that I figured out how to do really well. I think that I could teach other people how to not only do the business side of it, but also teach hair and makeup specific skills and tutorials and all that kind of stuff as well.
Shane Sams (00:04:57):
It’s funny because most content people are really good at what they do. You might have someone who’s really good … Photographers are notorious for this. You’re a really good photographer and you can go out and you can shoot a wedding and you can shoot things and everything else but they don’t really know how to run a business. They think, “I’ll just start a business and take pictures of people and make money.” Then the money comes and you spend it wrong and you don’t know how to balance all those things out and you go out of business, and you’re no longer being a photographer for money.
Jocelyn Sams (00:05:30):
The thing that always surprises me is that so many people don’t even know how much money they make. I was talking to someone in a local business recently. You know, of course, when I’m around, people always want to talk to me about business related things and we were talking about some business things and I said to her like, “What kind of profit do you have?” She’s like, “Honestly, I don’t really know.” She’s like, “I don’t even know if I’m making money.”
Shane Sams (00:05:55):
Geez. I asked one time the guy that … mows our grass, I love you if you’re listening, brother. You just talk to me later. Basically I said, you know, “What are your costs for mowing?” He had so many yards and things like that and he had no clue. Like, “wait a minute, bro, you don’t even know how much you pay for your lawn mower, how much gas you’re spending per job?” Because I was like, “Can you quote me on this other yard, this other property we’ve got?” And he was like, “Yeah, this much money.” I was thinking and do the math and I was like, “There’s no way that you can be making money on that.” He’s like, “I have no clue how much money I spend on my business. I just get cash in, it goes out, I go work and do yard then gets more cash.” Was that a hard thing for you to learn? Was like, “Whoa, I have to manage this like a business not just, ‘It’s fun. I get to go put makeup on people'”?
Allison Jenks (00:06:42):
At first, yes, but with my specific job, there’s not a lot of overhead, it’s just mainly makeup products, insurance, stuff like that. Most of what I make is profit, which is great but it’s also I’m trading time for money still right now so that’s where I want to figure out how can I have passive income off my skill set.
Shane Sams (00:07:12):
You are in those skills so you deserve to make … You are the person who should teach this, I want to say that. Because I’ve seen you in action, you’re amazing, absolutely amazing. We basically said, no matter where we have an event, we fly Allison there.
Jocelyn Sams (00:07:26):
Look forward to the Caribbean in the near future.
Shane Sams (00:07:28):
Jocelyn Sams (00:07:30):
I made her promise that even if she … I made her promise that even if she gets this online gig together, that she has to still do my hair and makeup and she said that she will. But in all seriousness, I did go … Well, we had our event a couple years ago in Nashville, I got somebody … No, it wasn’t in Nashville. I’m sorry.
Shane Sams (00:07:48):
It was an event in California we spoke at.
Jocelyn Sams (00:07:50):
We went out to California and I really want to take Allison with me, but I was like, “It’s just so expensive to do all that.” Going to California is incredibly expensive so I was like, “I’ll just have somebody do it there.” and I was so disappointed. It just wasn’t even close.
Shane Sams (00:08:05):
I want you to know, Allison, that as soon as she walked out of the chair, we walked out of the place and she goes, “If you ever let me speak again without bringing Allison with me, I’m going to be mad at you. You’re the one I’m going to be mad at, you’re the person.” What’s cool is when you learn a skill set, like hair and makeup and doing it at a high level, like you clearly do, and then you learn how to run a business around it, there’s so many other people who are probably really good at the hair and makeup part but they don’t know how to network with the event coordinators and the wedding planners. They don’t know how to get the jobs in their local area.
Shane Sams (00:08:36):
They may pick up a job once a quarter. And it’s cool because they’ve got a little spending money, but they couldn’t turn into a real local business that they want to do and they don’t want to teach, they just want to do makeup. Without someone like you putting yourself out there in the world and sharing the experience, your God-given talents and experiences, those people will never have a chance to make it. That’s what’s so cool about an online membership site is they can come in, they can watch the videos to learn how to do the thing, they can show up twice a month to ask you questions and that’s really all the time that you have to put in it.
Shane Sams (00:09:11):
Because I’m sure things change and I’m sure there’s new products and I’m sure there’s new techniques, but pretty sure you could probably make a pretty evergreen makeup course where you could teach people how to do this. I’m pretty sure you can have an evergreen course about how to run a business like this. Then you just fill in the gaps with you showing up on member calls. So this is a really cool idea and I think anything that can help people out there make money is worthy of getting out there as fast as possible, especially with some crazy things that have happened in this day and age with the economy.
Jocelyn Sams (00:09:43):
The thing about it is the place where you’re at right now, even though you are trading time for dollars still, that’s where a lot of people aspire to be. Because you’re at the level of your career where, I mean, you can’t really charge a lot more. I mean, you probably could but you’re not going to get a lot of business.
Shane Sams (00:10:01):
In Lexington, Kentucky. If you moved to LA, you might be getting money. You know what I’m saying?
Jocelyn Sams (00:10:06):
Yeah, but what the population that we have I mean, I feel like, I’m speaking for you here but I feel like
you’ve probably about reached that point, right?
Allison Jenks (00:10:14):
Yes, 100%. That’s one of the things that my business partner and I struggle with with Blush and Glow is we don’t want to out price ourselves from the market but we are worth a certain price point and I think we’re at the ceiling of what Lexington bridal market can support.
Shane Sams (00:10:38):
Also, too, to do what you do as well as you do it, it’s also hard even with the talent pool probably to find other makeup artists to bring into the fold in that area to expand or in the Louisville or wherever, Richmond or Cincinnati, because it’s hard to find talented people to do that. But there’s probably thousands of those people out there around America, around the world who are talented …
Jocelyn Sams (00:11:04):
Who would love to be where you are.
Shane Sams (00:11:05):
Yes, who would love to get to the point you are. While they can’t come work for you, you could teach them how to work for themselves and you could give their family freedom and you could give them the fun conversations and meet the cool people that you meet and have … I mean, what an awesome industry, too, the wedding industry. I mean, granted, brides are probably a little crazy on their wedding days but at the end of the day, everybody’s smiling and happy mostly. So you get to see a lot of happy people rolling out the door with your makeup on.
Allison Jenks (00:11:29):
Yeah. That’s the best, is just being part of someone’s most memorable day. I get to make an impact on
that so that’s pretty cool.
Shane Sams (00:11:37):
You made an impact on us, that’s for sure. So we’re going to get an impact on you.
Allison Jenks (00:11:40): Likewise, I know.
Shane Sams (00:11:42):
Tell me, when you came … You kind of knew, it was a couple years now you’ve been working with us,
you kind of knew [crosstalk 00:11:49]
Jocelyn Sams (00:11:49):
Let’s go back to how we even got in contact with you because I think that’s kind of relevant. A lot of you guys know that we work with an event planner. It’s actually Shane’s cousin, Amber. Amber is also in the wedding industry and that’s how she knew Allison. So when I talked about bringing someone in to do my
hair and makeup, she’s like, “I already know who … We’re not even going to think about it. I know who I want.” That’s how we got in contact to begin with.
Allison Jenks (00:12:14): I love Amber, she’s great.
Shane Sams (00:12:17):
Amber is hilarious. She’s like the … I always think of Amber, she’s hilarious, because she’s like the girl version of me. She’s just fired up all the time, she’s excited. You know I’m saying? You can definitely tell we’re related once we’re around each other for a little while. If you want to check that out, Amber does all kinds of events. She does entrepreneur events. If you’ve ever need somebody to plan a live event, amberbowling.com. Shameless plug and some nepotism going on today on the Flipped Lifestyle Podcast.
Shane Sams (00:12:42):
So you met us and you saw what we did and you saw a lot of people that came and talk to us. We were doing this big event and all these things. But a couple years later, you’re hanging around, you come back with a second event, you’re doing it again. Then all of a sudden, you’re like, “Maybe I should check out this community.” So how did you decide to actually go to our website, look at this community thing, and what happened there that made you actually take the leap and join? Kind of sight unseen because you still didn’t really know exactly what we were doing inside. You listen to the podcast but why did you join recently? Why did you do that?
Allison Jenks (00:13:13):
I feel like I was very fortunate to kind of get to see some of the behind the scenes of two of your live events …
Jocelyn Sams (00:13:21): Bless your heart.
Allison Jenks (00:13:21):
… and I’m kind of kicking myself in the pants a little bit that I didn’t sit in on more sessions. Because I’ve come and go and kind of listen and I had a baby last year so didn’t get to stay around much. When all this world flipped upside down with the Coronavirus, I’ve put some serious thought into what am I doing with my business, what do I want to be doing, how can I work online and I remembered, “Shane and Jocelyn, they do something online. What is it?” Actually texted amber and was like, “They teach you how to do courses, right?” And she was like, “What kind of …” Anyway, “They’re offering an eight-week free trial to their website, you should check it out.” So I said, “All right.” I did and I was completely overwhelmed, floored. This is incredible. I was like printing out all the guidebooks. Trying to tell my husband about it and he’s like, “What are you talking about? I was like, “I’ll tell you later.”
Jocelyn Sams (00:14:23): You’ll understand later.
Shane Sams (00:14:24):
“You’ll understand soon when you’re not working for anyone else anymore. Just give me some time. Wait a minute.” Basically, you get in there, you see all the courses and you send us an amazing picture. I’m going to put it in the show notes of this show. You actually printed out all the workbooks, you stacked them. Was that in your nursery or something? So you can like read them while you’re hanging out with the baby or something like that?
Allison Jenks (00:14:46):
That was actually my office. You know, office, baby toys, play room. It’s all those things.
Jocelyn Sams (00:14:51): It all goes together, yeah.
Allison Jenks (00:14:54):
I’m very visual so I had to print them out so I could write them … I’m going to school.
Shane Sams (00:15:01):
Where did you start at? What have you been through so far?
Allison Jenks (00:15:05):
I have worked up through the keyword packet. I’ve listened on but I haven’t gotten to dig deeper yet. I’ve turned it on and listen when I’m folding laundry and the baby’s awake but when I can actually work through the packets, it’s about an hour at night when I get the baby down and get husband to leave me alone.
Shane Sams (00:15:28):
So you’ve been through the goals course and you’ve seen the idea course. Did that help you clarify exactly kind of what you want? You knew you wanted to do something but now I think you have … Do you have a goal now that you want to build this membership and get these ladies in there and get people in there doing this or guys, too, I guess? Then your idea that it helped formulate exactly what you could turn your real world business into an online business?
Allison Jenks (00:15:50):
It absolutely did. I think clarity and what my vision was helps so much with that and helping me to niche down into what I’m trying to do. But I will say I think I’m still having a little bit of a problem with … I think there’s a space for me to teach to non-makeup artists as well but I’m kind of trying to figure out how I can do both but still have a clear niche market but also catch these other people on the side that might want to learn how to do hair and makeup because they’re on Zoom calls all day long. I don’t know, I think there’s some crossover there that I’m trying to figure out how I can make it work.
Shane Sams (00:16:31):
That’s the danger of the top of the rabbit hole. When you cross the line about, “I’m doing a membership site. I’m doing this. I’m going to teach this.” You realize you can do a lot of things. Jocelyn and I have done a lot of … We’ve learned so much about online business, internet marketing. Could we talk to e- commerce? Sure, we could. Could we talk to marketing physical products? Sure, we could. Can we talk to affiliate marketing? Yeah, of course we could.
Jocelyn Sams (00:16:58):
We are starting to get into some of that but you’re also six years in.
Shane Sams (00:17:02):
Exactly. I think what we tell everybody, coming out of the idea, of course, I usually find people have about an average of three things they know they can do. They’re like, “I know I can do this one but I could do this one and this one, too.” It’s really important at the beginning that you pick the one you have the most chance to be successful in fastest. And also the one that you know … Usually the tiebreaker when you’re trying to get in between … When you narrow it down, you’ve got these two avatars, these two markets. Usually the one with the money is the one you go after. So if you’ve got people who are like thinking about, “Man, I’m really good at hair and makeup. I could start a business. I could do a wedding, I could do events, I could do whatever,” the one that’s willing to invest in a business type environment …
Jocelyn Sams (00:17:50): Is typically the best.
Shane Sams (00:17:50): … the better one.
Jocelyn Sams (00:17:52): Way to go.
Shane Sams (00:17:53):
Because if you pick the other one, they might want to look better on Zoom or they might want to click the little button that does the touch up for them and that’s good.
Jocelyn Sams (00:17:59):
Oh, yeah. I should have used that.
Shane Sams (00:18:02):
I’ve it got on. I got mine on, you know.
Jocelyn Sams (00:18:02): I don’t know how to do it.
Shane Sams (00:18:03):
If you’re watching this on YouTube I’m looking smooth. I’ll teach you how. Click the video, see the arrow beside the video? Go to video settings. There should be a checkbox that says Touch up my appearance. Click that and you …
Jocelyn Sams (00:18:19): It’s already on.
Shane Sams (00:18:21):
… and you should get smoother. So it’s pretty interesting.
Jocelyn Sams (00:18:24): I’m not so sure.
Shane Sams (00:18:25):
For you, maybe. For me, I’m looking dapper and younger over here.
Jocelyn Sams (00:18:29):
I need Allison over here. That’s my life goal, is to have someone all the time.
Shane Sams (00:18:34):
If Jocelyn could hire you full time, she would just live next door and come over and do your makeup.
Jocelyn Sams (00:18:39):
I may even make an exception for someone living on my property, if you will.
Shane Sams (00:18:43):
That’s right. We got a lake so we have a nice view.
Allison Jenks (00:18:45): Perfect. We’ll be there.
Shane Sams (00:18:47):
The point is pick the audience that has the money because they’re willing to pay. If someone really
wants to learn how to start a business, they’re going to pay for it. The training.
Jocelyn Sams (00:18:55):
Does that mean that you can never go after those people? No. It doesn’t mean that at all.
Shane Sams (00:18:59):
She’s do it later once you’ve already equaled your current revenue. When one membership is successful…
Allison Jenks (00:19:05): That helps so much.
Shane Sams (00:19:05):
Yeah. I think you would easily be able to sell to someone who … If you could say to someone, “Hey, for $49 a month, you can join my hair and makeup artists community,” or whatever it’s called. We can come up with that later. And they would do that because you could say, “Hey, six months from now, you’re going to have a business. You’re going to be getting gigs, you’re going to be learning the tricks of the trade and how to handle bridezillas and all these things.” That’s just such an easier sell than, “Hey, let me get into this noisy space of learning how to do hair and makeup,” and presume …
Shane Sams (00:19:39):
Also too, remember this, six months from now, God bless us all hopefully, Coronavirus is a thing of the past, we’re all open again. Maybe people go back to normal and they don’t care as much about Zoom and looking good. So the bridal industry, people are still going to get married. People are still going to be doing that six months from now, a year from now, 10 years from now.
Jocelyn Sams (00:19:57):
Well, not right this second. I’m guessing that’s why you’re really investing in this way of life and all this
Shane Sams (00:20:05):
Exactly. To focus on the long term, not the short term. Focus on the people that have money, not the people that may or may not have money. And focus on the people who have a direct need for your idea, not a want for your idea. People pay for needs, they don’t always pay for the wants.
Allison Jenks (00:20:24):
Yeah. That’s so helpful. Thank you. I think I knew, niche down and be specific with the bridal market and
like you said, people that want to invest in their business are the ones who are going to pay for them.
Shane Sams (00:20:40):
You could go wider though. I don’t think you have to say bridal, I think you could say …
Allison Jenks (00:20:44):
Just like makeup artists? Hair and …
Shane Sams (00:20:46):
Events. Events is a good word because then you can do articles like, “Hey, let me tell you about Shane and Jocelyn. Shane and Jocelyn were entrepreneurs and they were speaking on stage. Let me tell you about the value of this four speakers.” Did you know there’s a whole speaking industry? If you can’t get enough weddings, what if you could get speaking events? Look at your local Chamber of Commerce, look at your local conference center, see what events are coming up, reach out to the coordinators and offer to sell your services to them and you’ll do make up for all of their speakers. You know, things like that are going to widen your audience.
Jocelyn Sams (00:21:24):
I think, that’s similar enough. I mean, that is the same job, basically. I think that one makes sense to kind of include at first but then maybe this whole other market of people who may want to learn something. That one might be later down the road.
Shane Sams (00:21:44):
What I would do probably, and this is another trick that you can do to kind of get your brain off of something and I have to do this because I’m a squirrel, just running around all day whenever Jocelyn’s not around. I have no idea what I’m working on in next five minutes. What you can do is make out a two-year plan and just make it six-month chunks. So let’s say that in the next six months, you’re only going to focus on getting your bridal stuff grip. You’re really going to focus on people who want to do makeup for weddings. Then you’re going to teach people how to build a business around being a hair and makeup artist for weddings and you’re going to dominate your local city, you’re going to dominate your county, you’re going to dominate your area, and be the makeup artists for weddings in your area.
Shane Sams (00:22:25):
But then six months from now, you’re like, “Okay, that’s done. Now I’m going to expand and do another training for doing speakers and entrepreneur, speaking events.” Not entrepreneurial events because you could do doctors, whatever. And that business is focused on reach out to your coordinators, getting jobs with conferences, getting jobs with the speakers themselves. Speakers come into an area like Jocelyn did, she didn’t have her hair and makeup person with her so she had to find someone local. Be ready to capitalize on that through Yelp or through whatever.
Jocelyn Sams (00:22:57):
Yeah. The good thing about that, pitching-wise, is that it’s something that is often done on weekdays. So it doesn’t even interfere with your other business most of the time.
Shane Sams (00:23:08):
That’s what you build the second six months. Then you can say, “Now next year, once I’ve got this business launched and off the ground and I’ve got my first 50 to 100 members and I’m building this thing, we have another place that we can expand to and that’s the DIY market, the do your own makeup thing for Zoom calls, for meetings.” You don’t have to have a big local event.
Jocelyn Sams (00:23:33):
Or if you want to learn how to do people’s makeup so that you could possibly have a business one day, that is that market.
Shane Sams (00:23:40):
Right. Exactly. So that you can expand as you go but focus on your best niche first, which I would assume is bridal because that’s probably most of your business. And then the speaking gigs are the second and then the third … But if you write that down, it gets it out of your mind so you don’t have to worry if you’re doing the right thing, you’re going to do all the things, you’re just going to do them in order.
Allison Jenks (00:23:58):
I love that. Thank you so much. I remember, Jocelyn, last year, you told me you were like, “You need to get in with these hotels for all their speaking events.” I was like, “You’re right. I do.”
Shane Sams (00:24:10):
Because it’s just extra jobs and then if you …
Jocelyn Sams (00:24:11):
If we can’t turn it off. Everywhere we go, we’re like, “Why don’t you do this?” And people are like, “Okay.”
Shane Sams (00:24:16):
We should do that. I need a shirt that says, “You will have a membership in 30 minutes …” Maybe blast me about it. Once you get your network down, what’s the skill you would teach your membership now? So the first skill is the hair and makeup itself. That’s got to be in there because you want to be … These are the tried and true tactics of making your customers happy. Okay? The second thing is how do you get gigs. I got a buddy named Grant Baldwin, he does the speakerlab.com, and their whole course is about how to book and get paid to speak.
Shane Sams (00:24:51):
Sure, he teaches you how to do your talk. Sure, he teaches you how to do your presentation. Sure, they teach that but the main thing is, “Hey, I want to get booked. I need someone to pay me to do this.” So what does the wedding person want? They want to get more weddings. So that would be a course, like how to network with live event coordinators and wedding coordinators so that they hire you for those jobs.
Shane Sams (00:25:14):
Then your speaking module that you would add to the members … That’s the beauty of a membership. It starts like a little seed and it blooms into this giant forest. And eventually, it becomes this amazing thing. So you would have a module like how to network with hotels so that when there’s an event and when they’re looking for local makeup and hair, they call you. Those are the things that you’re going to teach, eventually, in your membership. The beauty of it is it’s so flexible. You can take things out, you can put things up, you can evolve into something different. We didn’t use to teach memberships. The original thing we taught was how to launch a digital course in information product. Was that 30 days, Jocelyn? I can’t remember.
Jocelyn Sams (00:25:56): Something like that. Yeah.
Shane Sams (00:25:57):
Something like that. I don’t remember. It was a long one.
Jocelyn Sams (00:25:59): 20 something days.
Shane Sams (00:25:59):
29 days, I think. Not 30, 29.
Jocelyn Sams (00:26:04):
Because you’re the one who made that up.
Shane Sams (00:26:06):
That’s right. I can’t remember. But we evolved and we realize, “Well, wait a minute, we’re selling memberships. Why would …” We are working on our fifth, six-figure membership right now that has made six figures. And we’ve helped so many people, they’re like, “Yeah, this is the way to go. Forget the courses, stick the courses in the membership.” You will evolve even away from that initial plan eventually to places you can’t even imagine because your customers are going to tell you what to make next along the way. So the key is just getting something small started now and building a brand around it. What is your blog called?
Allison Jenks (00:26:42):
My blog right now, it’s called Pink Loulou and it’s been that forever. But part of this is I’m just rebranding all of that to just Allison Jenks because I also have Blush and Glow, which is the hair and makeup business and there’s too much noise. It’s just like these different brands competing for space, so I’m just going to be Allison Jenks, bridal stylist and educator or something like that, I think, is words I’m throwing around.
Shane Sams (00:27:08):
Then combine everything into one place like there’s a Work with me tab and then there’s the, “Do you want to start your own hair and makeup business?” tab and just go to one place. How do you spell the blog, again?
Allison Jenks (00:27:22):
The blog right now, it’s thepinkloulou.com. P-I-N-K-L-O-U-L-O-U.com
Shane Sams (00:27:30):
L-O-U-L-O-U.com. Just want to look at … Have you ever done an email list?
Allison Jenks (00:27:35):
I haven’t. Can you believe that?
Shane Sams (00:27:37): No, I can’t.
Allison Jenks (00:27:38): I know. It’s crazy.
Shane Sams (00:27:39): Because you do have like …
Jocelyn Sams (00:27:39):
It’s okay, you know better now.
Allison Jenks (00:27:41): Yeah, I do.
Shane Sams (00:27:42):
That’s right. You learned. Because you’ve got somewhat … This is a beautiful blog.
Allison Jenks (00:27:45): Thank you.
Shane Sams (00:27:46):
There you are smiling right there. So you do blog posts, you do a lot of Pinterest, it looks like, something like that.
Allison Jenks (00:27:51):
You know, it’s funny, I started my blog about 10 years ago when blogs were … I feel like all the … It just changed so much and evolved but it was more of like a lifestyle blog and what I’ve come to realize, I woke up one day and I was like, “I have turned into like a mommy blogger.” And that’s not what my goal was here. I’ve do hair and makeup, that is like meat and potatoes is like my core content, “Let’s get back to that.” I’m excited about, you know, clearing out all the noise, being Allison Jenks, getting back to the hair and makeup content instead of talking about baby swings or whatever. I don’t know.
Shane Sams (00:28:32): Sure. I get it.
Allison Jenks (00:28:33): How do I get here?
Shane Sams (00:28:35):
Without focus though and without going through the goal setting course, without going through your idea course, you don’t have a core mission to focus it around. So it does let it float back and forth. Even if you had a list right now, we didn’t worry about it because it would have been a different list than who you’re reaching out for. You know what I’m saying? So now just make sure that you have an opt in on this page and you have segmentation that says like, “Hey, do you want to work with me personally? Click here.” Then the second thing needs to be, “Or would you like to start your own hair and makeup business? Just click here.” And make sure you’re sending people down the proper path. You may even blog about both those things.
Jocelyn Sams (00:29:14):
So whoever you decide is the market that you want to target right this second. For instance, if it’s people who are already doing hair and makeup but want to make it a full time income, what you might do is come up with an opt in bonus about how to book more weddings or something similar to that. A checklist of how to do this because you don’t want just random people who are kind of interested in hair and makeup showing up if you’re trying to target a very specific subset.
Shane Sams (00:29:43):
I want to be careful, too, of you … I get the hair and makeup isn’t important. In the membership, I think the hair and makeup would be a really big focus because they got to do that right. You know what I’m saying? I think publicly, you’re kind of missing the forest for the trees. You want to draw in people who want to learn from you on how you’ve built a business around hair and makeup. They don’t necessarily want to learn how to do hair and makeup from you. In fact, I’m guessing eventually that your avatar is going to be people that think they’re pretty good at hair makeup. Like they’re going to look in the mirror at one point, they’re going say, “I’m good at this. In fact, I could get paid to do this for people. I want to go learn how to find people to pay me, I want to learn how to run a business.”
Shane Sams (00:30:28):
I’m actually thinking that while that’s the fun part of your content and might draw those people, that’s the big net. All the people who want to learn hair and makeup but 10% of those want to go start a business. That’s where your email list comes from. So that’s probably a lot of public content, a lot of YouTube content, a lot of free content, like stuff you’re doing there. But I think, a transparent, almost diary or journal of your business, is how I would market this. Like I would say, “Hey, this is Allison Jenks from allisonjenks.com, I’m the bridal expert of bridal hair and makeup people,” whatever your catchphrase is.
Shane Sams (00:31:05):
But you want to say like, “Hey, I just booked a wedding. This is like $100,000 wedding. There’s going to be nine bridesmaids and the bride. They’re hiring me for all of them. So here’s the logistics of how to manage getting hair and makeup done for all the bridesmaids within an hour and a half or something.” You give a little … Then you document what you do. It’s not anything like you’re teaching, you’re just documenting what you do. You could even bring your own little camera crew with you to the weddings, with permission of course, and just say, “Hey, we’re going to film this for my YouTube channel. I’m just going to show people what I do.” That’s what people are going to have to see, it’s not, “This is how blush goes on.” That’s not going to help you get clients.
Jocelyn Sams (00:31:49):
That’s what I was saying about the opt in bonus. You don’t want it to be, “Five tips for looking amazing on Zoom,” if your market is people who want to build a bigger business.
Shane Sams (00:31:59): That’s right. That’s right.
Allison Jenks (00:32:00):
But, “How I built a six-figure business doing hair and makeup.”
Shane Sams (00:32:04):
Exactly. That is your pitch. That is your pitch.
Allison Jenks (00:32:09):
And how I booked a $7,000 wedding. You know, things like that.
Shane Sams (00:32:12):
Exactly. That’s what all you should talk about. Because you’re Allison Jenks, the six-figure hair and makeup artist. I think that would be …
Allison Jenks (00:32:21): Let’s make it seven.
Shane Sams (00:32:21):
Let’s make it seven. Yes, it will be soon. It will be soon. That would be an amazing … If you’re a hair and makeup artist who wants to do this and you meet the six-figure hair and makeup artists, someone who’s done this, but they’re going to get there if all they see is makeup videos throughout. They can find those anywhere for free. What they can’t find is a documentary style blog, vlog, website of someone being totally transparent. You know, like …
Jocelyn Sams (00:32:45):
And who’s really made this happen.
Shane Sams (00:32:47):
Exactly. Income reports I think would be a really big thing for you, too. That’s something really good for social proof. You know, it’s like, “Hey, I just put the seven figure income.” Or, “Hey, last month revenue was $21,000,” or whatever. Talking as openly and as transparent as possible builds so much trust as the expert. This blog is amazing. These pictures of you putting makeup on brides and stuff, it already looks legit. All you got to do is add an opt in bonus and something to buy.
Allison Jenks (00:33:23): Well, thank you.
Jocelyn Sams (00:33:24): You’re already halfway there.
Shane Sams (00:33:26):
Let’s do this. I think that we’ve talked a little bit about branding. Your branding is going to be good enough on the look and feel, you just have to get the audience right. So avatar course, you can watch that three or four times, you need to know that … Don’t worry about any of the other courses. Do that course until you know that you know that you know your avatar, okay? And that’ll give you your opt in too, it’ll help you come up with that. But let’s talk about a minimum viable membership. Because I think you’re way closer than you think to actually rolling this thing out and having something for sale.
Jocelyn Sams (00:34:00):
What were you thinking as far as timing currently?
Allison Jenks (00:34:04):
Oh, gosh. You know, my biggest challenge right now is childcare. Just with the way the world is right now, I don’t have help. My husband is home working, too, so we have been tag teaming, “Okay, you get to work for two hours and I get to work for two hours.” So I was really, I mean, if I’m being adventurous, I would say like a month but I need to be realistic, too, if …
Jocelyn Sams (00:34:27):
We like adventures.
Shane Sams (00:34:30):
Here, let me give you … I’ll give you a plan to launch up your membership in a month. All right, you’re ready?
Allison Jenks (00:34:34): Yeah.
Shane Sams (00:34:34):
All right, the first thing you should do is you should sign up for Kajabi. I don’t know what you’re using …
Allison Jenks (00:34:40): I looked at it.
Shane Sams (00:34:41):
I don’t know what you’re using for your website. If anybody wants to check that out, you can get a free trial at flippelifestyle.com/kajabi and that will take you straight to their site. We are an affiliate partner and we do 100% use Kajabi. It is the only thing that powers Membership Masters. We are believers in the product. We love the product. It is the simplest thing that we have found to quickly launch and market a membership. That’s going to take care of your opt ins. You can do your opt ins and lead magnets there, you can redirect from your main site. What is this built on? What are you building on? Are you going to do Squarespace or are you just going to start fresh?
Allison Jenks (00:35:16):
I actually use Show It for … The hair and makeup website is blushandglowlex.com so it’s a different website than the blog. I use Show It and I did use … I know it really well. But I did some research and they do work with WordPress and MemberPress.
Shane Sams (00:35:33):
Let’s not get complicated. If you’re going to start from scratch with allisonjenks.com anyway, do you
already own that? Have you bought that?
Allison Jenks (00:35:42): I do.
Shane Sams (00:35:42):
Okay. Just use Kajabi to host your website, too. It has a blog. Everything’s right there.
Jocelyn Sams (00:35:47):
We love it. The service is really good.
Shane Sams (00:35:49):
The service is good. It’s so simple. It’s point and click. They have marketing tutorials to help you write emails. It’s just so easy to use. So I would just build it on Kajabi. I launched Membership Masters’ entire sales funnel and website in …
Jocelyn Sams (00:36:05): Like a day.
Shane Sams (00:36:06):
I put it all together on Saturday. Jocelyn proofread it, because I don’t proofread, on Sunday and then we
launched it on Monday and I had my first like …
Jocelyn Sams (00:36:14):
Actually, I’m not sure I ever proofread it.
Shane Sams (00:36:16):
I think you did the first page and then I redid it, and it’s not …
Jocelyn Sams (00:36:18):
I don’t know. I probably need to look at it.
Shane Sams (00:36:20):
You probably should look at it. Because I don’t spell check and proofread, you all. Ain’t got time for that. I’m trying to sell some stuff right here. Okay. So use Kajabi. Build it as simple as possible on the front page of your site. All you need is a nice front page with these gorgeous pictures and a blog. That’s it. Okay. Do an opt in, that’s day two. Day three, start setting up your membership area. Start your membership area. I want you to come up with the categories of what you want to teach. So basically, let’s say three categories. The categories would be one, hair and makeup, not one-on-one. Like expert hair and makeup tips or something, whatever. Whatever your hair and makeup modules …
Jocelyn Sams (00:37:04): Secrets of the pros.
Shane Sams (00:37:05):
Yeah. Hair and makeup secrets of the pros or whatever. All right. The second one is basically, like a hair and makeup business, what it looks like. Like an outline of a hair. What do they need? You know what I’m saying? Then I think the third one is probably going to be called, “How to book hair and makeup gigs.” How do you network with live event coordinators? How do you do those things? Now, here’s the interesting thing. Think of these categorically. I want you to imagine that someday, two years from now, as your membership evolves and people tell you what they want, each of those three categories that I just gave you, we’ll probably have 10 modules each under them. But not today. That’s not what we’re launching with today.
Shane Sams (00:37:55):
We want three 45-minute trainings that are literally you go do your hair and makeup and you get an outline on a piece of paper in front of you off camera, and you’re going to talk through what they should do. The hair and makeup module might be a 30 to 45-minute video of just what you need to get started in the hair and makeup world as a professional. Maybe you could even go through it and just physically show them your kit. That would probably be in the whole module.
Shane Sams (00:38:25):
Get your little box that you wheeled in over there. You know what I’m saying? And put that behind, you go, “All right, I’m going to show you everything that I take with me to my $7,000 weddings,” or whatever. And you’re going to just go through and you’re going to show them all the tips and tools of the trade. That’s module one, it’s a 30 to 45-minute video. It’s face to camera. We’re going to outline this and just talk through it live. Okay, you can clean up the audio and edit it a little bit. All right, module two. What did I say module two was? It was …
Allison Jenks (00:38:51):
I started writing down on module three so I’m filling in as we go.
Shane Sams (00:38:56):
Okay. It was about the business. It was how to run a hair and makeup business. Okay? Again, you’re going to get a cup of tea, a piece of paper and you’re going to write a bulleted list of everything that you would tell me. If me and you had a 30-minute conversation, what would you tell me to do to start your hair and makeup business? So you would say, “Well, you need a bank account, you need an LLC, you’re going to need insurance,” all those things, right? There’s just a list. It’s all these.
Jocelyn Sams (00:39:22):
What do you do if you’re sick on the day of the wedding, that type of thing.
Shane Sams (00:39:24):
Yes, exactly. Whatever you can think of. But again, it can’t fit … Front and back of one sheet is all you get. All right. Again, go do your makeup, get your lighting on, look in the camera, we’re going to talk to the camera straight up. All right. It’s literally an hour long process to make that video. Now the third one, you’re going to, again, write down your outline of, “Here’s all the people that you should network with in your local town. Here’s how you should look for gigs that you might not have heard of.” How do you actually go out and get gigs? You’re going to talk about that.
Shane Sams (00:40:00):
The fourth thing that you add is a member call. That’s all you’re going to do, two member calls a month, period. That’s it. That’s all you got to launch with. If you make those three videos, those are literally planned for an hour, record for 45 minutes, edit. That’s about three hours of work for video. So that’s nine hours. Sign up for Zoom, static link, member call, just put it in Kajabi’s member area. Like, “Member calls always happened here on the second and fourth Tuesday of the month.” Put that there. You can now take money for your membership. I would probably at least charge $49 from that out of the gate.
Shane Sams (00:40:32):
Then once that’s done, everything you do from now on has meaning. When you blog, you send them to your opt in, that sells your membership. You probably have people in your circle right now that would love to learn from you. You could send this out on your personal page and probably get 10 beta members right now on a free trial for the first month. Like, “Hey, does anybody want to learn how I made my entire living as a hair and makeup artist? I’m doing a free challenge for eight weeks, it’s free. Jump on in.” You could just launch this, you could email it to Amber and email it to all your friends in the industry, they can send it to their Facebook pages. You could probably have a beta group really, really fast with about, I’d say, 15 to 20 hours of work, total.
Allison Jenks (00:41:18):
You just gave me … I’m starting to sweat. I’m like, “Okay.”
Shane Sams (00:41:22):
“This is real. I got to do this. I can do this.” Right?
Allison Jenks (00:41:25):
Well, I’m such a perfectionist and I have a hard time not letting my perfectionist turn into procrastination. Because I get overwhelmed, I’m like, “It has to be perfect. Then I don’t do anything and I’m like, “What?”
Shane Sams (00:41:37):
A bride’s makeup may have to be perfect. But around here, we have a saying, “It ain’t got to be perfect. It’s just got to be done.” We have literally printed it on a sign. This doesn’t have to be perfect because perfection will keep you from helping someone. Perfection will hold you back from growing another part of your business that could give your family a new kind of freedom. Perfection is the death nail, it is the enemy. You have to fight it because I know in your world, every wedding bride wants to be perfect. But guess what? Most weddings aren’t perfect and they’re still memorable. Jocelyn, I’m going to tell a story about the harpist at our wedding. Let me tell you about our not perfect wedding. So Jocelyn, like all brides, wants a perfect wedding. Well, she wanted a harp and she wanted a lady over there strumming …
Jocelyn Sams (00:42:28):
I just wanted some nice gentle background music, you know.
Shane Sams (00:42:33):
… beautiful harp music. I’m like, “It sounds great.” So we got a harp music. Jocelyn told the lady, the lady said, “Hey, would you like me to sing anything or just play the harp?” Jocelyn said, “I want you to just play the harp. I just want harp music.”
Jocelyn Sams (00:42:41):
Well, because I don’t know this lady and I’m like, you know, “Just play. It’s good.”
Shane Sams (00:42:46):
So I’m standing there. I’ve already screwed up half the wedding because … My dad did the wedding and he said, “Shane, repeat after me. With this ring, I thee wed.” and I said, “With this wing, I’d be red.” Totally straight up, from the very beginning, totally mess it up.
Jocelyn Sams (00:43:02):
We need to digitize this so we can post in on our …
Shane Sams (00:43:03):
We need to post this at our-
Jocelyn Sams (00:43:07): It’s on VHS right now.
Shane Sams (00:43:08):
It’s on VHS, we might want to back that up. Then after we do our vows, the harpist is supposed to start
and we’re supposed a light a candle or something, I don’t know.
Jocelyn Sams (00:43:19):
It was truly memorable for you, I can tell.
Shane Sams (00:43:20):
Really a memorable experience. I’m just glad you stuck around. So the lady starts playing the harp and me and Jocelyn do our thing. Then we’re holding hands and we’re looking each other and right then, I hear from behind me, this cat trapped in a bagpipe. I know you remember the song.
Jocelyn Sams (00:43:40): It was not good.
Shane Sams (00:43:42):
It was horrific. It was like someone had a cat in a bag and was punching it. I mean, it was terrible. I looked at Jocelyn and I see fury. Jocelyn is not an emotionally triggering person. She doesn’t get high and low emotions like I do. She’s the Steady Eddy of the group. You know what I’m saying? And I could see it, she was so mad. I did not know …
Jocelyn Sams (00:44:05): He had no clue.
Shane Sams (00:44:07):
I had no clue because she had talked to the harpist and Jocelyn had planned all this ceremony stuff, and I was just going to … I was riding through with it her, I just want to get married.
Jocelyn Sams (00:44:14):
This is our everyday life.
Shane Sams (00:44:18):
It really is our everyday life because I call Jocelyn on the phone, I was like, “I just got this job at West Virginia University as a graduate assistant football coach. I got a staff meeting on, I don’t know, like July 5th, but I think if you would marry me, we could get married on July 3rd? Do you want to get married on July 3rd?” And it is May. Jocelyn’s like, “Yeah, I’ll do it.”
Jocelyn Sams (00:44:38): I got that day free.
Shane Sams (00:44:39):
I’m like on it so I didn’t even think about the wedding. I showed up. I came up with an idea, we got married and the rest is history.
Allison Jenks (00:44:45):
Oh my God, that’s so cute. You guys really are like, “Let’s just do it.”
Jocelyn Sams (00:44:49): So romantic.
Shane Sams (00:44:49):
Let’s just do it. Let’s just get married.
Jocelyn Sams (00:44:49): Let’s get it done.
Shane Sams (00:44:51):
Because I was like, “If we don’t get married now, it might be a year and a half before we get to get married.” And she’s like, “All right, let’s get married. We’ll do the honeymoon later.” So we drove 13 hours after our wedding back to my staff meeting, that was romantic, with this little Nissan Altima packed full of wedding gifts. 13 hours.
Jocelyn Sams (00:45:05):
We literally drove across the entire state of Kentucky.
Shane Sams (00:45:11):
It was amazing. But anyway, back to the harpist, I see her furious right now, Allison. I’m like, “Oh my God, this is going to be bad.” So I lean over and I’m like, “What’s wrong?” She said through gritted teeth, Jocelyn’s trying to smile because people are taking pictures and she’s like, “She’s not supposed to sing.” She’s saying this under her breathe. I’m like, “Do you want me tell her to stop?” But she goes, “No.” Because I was like, “I’ll make her stop.” I was like, “I’ll do it. I’ll make her stop. I’ll stop the songs. I start over.” She’s like, “No, shut up. We’ll deal with it later.” So she gets through this. I don’t even know what the point is or what. But that’s the point is. We have this video of Jocelyn’s mom in the front row and right when the lady starts to sing, her eyes roll back in her head like-
Jocelyn Sams (00:45:53):
She didn’t know she was being videoed and it cracked me up.
Shane Sams (00:45:56):
It’s hilarious when we watch this later. But the imperfection created this amazing story and this hilarious video. And if it was cookie cutter, everything went perfect, all we would be saying right now is, “That was nice.” But it wasn’t, it was the imperfection that made it amazing. So don’t seek for that perfection. It’s not worth it.
Jocelyn Sams (00:46:19):
I speak as someone who is very perfectionistic also, to a fault. And I’ll just say that people, they don’t know what your perfect is. If you don’t attain it, no one knows.
Allison Jenks (00:46:30):
That’s so true. I think that that’s really good to remember. They just want to hear anything that they’re interested in and not worried about the lighting or-
Jocelyn Sams (00:46:44):
Whether that shade of pink was the exact hex code, they don’t care about that. I know. I can assure you that nothing will ever be perfect to you. I know that because nothing’s ever perfect to me. Even if it goes exactly the way I wanted it, in the back of my mind, I’m always like, “Well, should I have done this or …” It will never be perfect to you so just get something out and roll with it.
Shane Sams (00:47:08):
Here’s the funny thing. You’re printing out all those workbooks, right? Do you know that I have never read those workbooks? I’ve never seen them ever. When I created our courses, I’m a talker so I talk into the microphone. And then I hired someone to create a PowerPoint. That PowerPoint you watch was not created by me and Jocelyn, it was created based on our teachings to line up with the audio. Then the PowerPoint itself was used as the template for the workbooks. I promise you, there is probably a spelling mistake in those workbooks. I bet you that there’s somewhere where a slide doesn’t line up to my audio, I would have no clue because I’ve never watched them again.
Jocelyn Sams (00:47:50):
The front cover has Lobster font. I absolutely loathe Lobster font.
Shane Sams (00:47:54):
She hates it. It’s the worst font ever.
Jocelyn Sams (00:47:57):
But I’m like, “You know what? It’s fun.”
Shane Sams (00:47:59):
No one has ever wrote in and said, “I tried to start this membership like Shane and Jocelyn said, but the Lobster font, it’s holding me back.” You know, no one is, “Can’t do it. I’m done.” If you print it out, you went Lobster font, I’m out of here. I go, “What?” That’s not going to happen. So the moral of the story is, anything you create is going to be 10 times more awesome than anything the person that buys the product from you has probably ever seen or imagined that they could find to do and get the result that you’re promising them. So go create the thing, it will get better over time. Don’t sit here and guess on what module one through 50 are going to look like. Do three videos, let some people watch them and then what questions do you have. They’ll tell you what …
Jocelyn Sams (00:48:49): Do what people want.
Shane Sams (00:48:49):
That’s it. That’s it from then on. So I think you are a month away. You are a month away.
Allison Jenks (00:48:54): That’s so helpful. Thank you.
Jocelyn Sams (00:48:56):
You know what? It’s easy. We always, as human beings, we make things too hard. Don’t make it too hard. Just start it, let the people come and then make it better.
Allison Jenks (00:49:07):
I love that because I had written out … I should post it on the website, but I had written out literally 50 modules that I could do and I’m like, “Oh, gosh, I just don’t even know.” So the fact that you broke it down for me and to start with three and go from there, makes it much more manageable.
Shane Sams (00:49:25):
Exactly, exactly. So let’s do that. Normally we ask people about the next step, but because you’re right at the beginning, let’s just kind of recap what the next steps are. So one, you build your platform on Kajabi. It is the easiest one, it does everything you need to do, it will be fast. I promise.
Jocelyn Sams (00:49:42):
Ask your audience to sign up for your email list right away.
Shane Sams (00:49:45):
From day one. Okay? The first thing you should do is create a lead magnet. That might be a little checklist of … It’s how to start a local hair and makeup business check list.
Jocelyn Sams (00:49:59):
But remember, it’s only what your target market is interested in, not general people.
Shane Sams (00:50:04):
Yep. The second thing you do is start blogging about your business. Document everything you do on a daily basis. That’s your blog posts right now. You probably got a lot of content from the past about hair and makeup. You can re-purpose some of that and re-release it. But right now, focus on that. We need to start drawing in people who do hair and makeup that want to start something on the side. A hair and makeup person in a salon that would love to on the weekends make more money, something like that.
Shane Sams (00:50:34):
All right. Two, you’re going to record three modules. The three modules we talked about today, this is recorded, you can go back and listen to this. You’re going to record three modules, and then you’re going to build a member area in Kajabi. You’re going to charge $49 a month for it. That’s what’s going to be costing but you’re going to do a free trial. Anybody that wants to try it can come in for free. Then you’re going to have two member calls a month when you get it launched. You build that over the next month and then the next month, we start rolling it out to people that know you and see if they want to come in and take it for free and give you some feedback. Then by that time, you should have blogged a few times, you should have got a few emails. So in the third month, we can launch it to a small email list and see if we can get a few people in that way. That is how you’re going to build your brand.
Jocelyn Sams (00:51:22):
You got this, we believe in you.
Allison Jenks (00:51:25):
Thank you, guys, so much. It’s so helpful. I just want to soak up all your knowledge and I love listening to all the info that you have.
Shane Sams (00:51:35):
Awesome. Well, listen, if you have any questions, guess where you can ask them? In the Flip Your Life community member calls, we’re going to talk about. Well, listen, thank you so much for being … I know it’s a little vulnerable to come on to a podcast like this and say, “I have no clue what I’m doing and I’m so overwhelmed. Please, help me.” That is a really big deal…
Jocelyn Sams (00:51:51): We all started there.
Shane Sams (00:51:54):
We all started there. That’s why we like to bring our members on and not experts because in other crazy fields we’re promoting a book, we want … Thousands of people listening to this podcast right now are going to have the same questions. They’re going to have the same fears, they’re going to be perfectionist. I’m talking to all you all out there right now. Just you talking about it a little bit and let’s working through it with you, it’s going to help somebody else out there, too. So we really appreciate you for doing that today.
Allison Jenks (00:52:17):
Well, thank you guys so much for having me. I just feel honored and I can’t wait to get started on my steps that I have written down right here.
Shane Sams (00:52:25):
I can’t wait to be allowed to leave my house again and come to Lexington and be at lunch with you. That’s what we’re going to do. Me and you and Amber, Jocelyn, we’re going to get together and be like, “Whoa, that was a crazy ride. That was nuts.”
Allison Jenks (00:52:39):
I’ll do Jocelyn’s makeup and we’ll go to dinner.
Jocelyn Sams (00:52:39): Yes, please.
Shane Sams (00:54:59):
All right, guys, that wraps up our interview with Allison Jenks. What an amazing person. I’m so glad that our paths were able to cross with her through the Flip Your Life Community. I mean, if we had never started the Flip Your Life Community, if we had never started our live event, we would have never met Allison and then she never would have joined our community. It’s amazing what has happened with just the relationships and the network that we have built over the last couple of years. Every episode, we talk about our can’t miss moments. Those are things in our life that have happened because we started our online business, because we launched the Flipped Lifestyle Podcast, because we left our old way of life and went to a new way of life.
Shane Sams (00:55:41):
I think that’s the one I want to kind of celebrate today is just our network. Not only meeting great people like Allison, but meeting all of our amazing members at our live events and just all the business relationships that we’ve created. I just launched a new podcast called The Membership Masters Podcast, you’ve not heard that yet and you want to take your membership marketing game and your membership game to the next level, head over to membershipmasters.com or look us up on iTunes.
Shane Sams (00:56:06):
I wanted to launch a podcast where I talk to elite, high level membership owners. I was telling Jocelyn about this idea and I was like, “Man, I want to do guests and I want to do this and I want to that.” I was like, “Do you think I could get a big guest lineup?” She’s like, “Sure, go try.” So I sent out an email and within 24 hours I had, gosh, I don’t know, 20 people are ready to go and sign up for that.
Shane Sams (00:56:30):
I think about Allison, I think about all the people who’ve helped us along the way and that network and those people would not be in our lives if we had not put ourselves out there online. On a daily basis, we talk to probably 20, 30 people that live all over the country and all over the world. I’ve already talked to people today from Nashville, St. Louis, Lexington, Kentucky, and Puerto Rico. This would not even be a part of our life if it wasn’t for our online business.
Jocelyn Sams (00:56:58):
Yeah. I’m so thankful just to have the people in our lives that we do. I have a mastermind group of four other ladies and we go to Mexico each year, which is always a refreshing and just amazing time to talk about business, to talk about life and being a mom and being a wife and being a business owner and all those types of things. It’s especially cool in this age where we’re being on Zoom all the time, because it’s something that we practice all the time anyway. It’s kind of nice to just allow people into our world and just continue to communicate the way that we’ve always been communicating.
Shane Sams (00:57:33):
So that’s my Can’t Miss Moment this week is just the network that we’ve created, the family of entrepreneurs that we’re a part of. I know if you would get out there and get started soon, one person at a time, you would start building out a powerful, amazing network of people that can support you and your dreams as well. Hey, maybe you’re like Allison, maybe you’re struggling right now with your idea, maybe you can’t come up with an idea or maybe you have too many ideas and you can’t figure out which one you should pick.
Shane Sams (00:58:00):
Well, Jocelyn and I have a free resource over at flippedlifestyle.com/idea. That’s flippedlifestyle.com/I-D- E-A. If you’ll type that into your browser right now, you can go and get a free course and a free workbook that will help you not only pick your idea if you’re struggling with coming up an idea, it will help you identify and use your God-given talents and experiences to create an online business of your own. Or if you’re struggling with too many ideas, it will help you compare those and research them in the marketplace so you can figure out which one gives you the best chance to make money online. That’s flippedlifestyle.com/idea. You can get that course right now and it will help you get started on your journey absolutely free.
Shane Sams (00:58:43):
All right, guys, that is all the time we have for this week’s Flipped Lifestyle Podcast. We like to close all of our shows with a verse from the Bible. Jocelyn and I love the Bible. We love to read the Bible to get our motivation and inspiration and we got a great verse for you today. Proverbs 27:17 says, “Iron sharpens iron and one man sharpens another.” Just like other people helped us and just like we helped Allison today and just like our members help each other every single day of the week inside of the Flip Your Life Community.
Shane Sams (00:59:13):
We know that there are people out there that want to support you and want to promote you and want to rally around you and help you grow in all of your online business pursuits. We hope that we sharpened you today, we hope that our talk with Allison sharpened you today, and we hope to sharpen you every single week right here on the Flipped Lifestyle Podcast. So until next time, get out there, take action, do whatever it takes to flip your life. We’ll see you then.
Jocelyn Sams (00:59:48):
Bye. Hold on, I hear something. Hold on. I think the kids have some kind of music on or something.
Shane Sams (00:59:55):
Good times. This is the back … This is about it. Doesn’t it sound so nice and polished when we talk? Now you’re getting the full back end. It’s harder to when we’re in different locations because it’s hard to … Sometimes you talk over each other and you don’t realize it.
Jocelyn Sams (01:00:15):
Okay, sorry. The kids had … I don’t know what it was. Some kind of music on in the background.