Hey Y’all, welcome to another Flipped Lifestyle Podcast Q&A w/ S&J!
In the Flip Your Life Community, we hold a members-only Q&A twice a month where we answer online business questions of our members live on air!
This podcast episode features some of the highlights of these recent live member Q&As to give you a glimpse of how we help the members of our community, and help you as well in online business by listening in.
Today’s Q&A highlights answer the following questions:
- My product is priced way higher than my competitors’ ($39/month, $300/year), but as a result I’m not getting sales.
I ran a massive discount for this week only to match my competitors’ prices ($9/m, $99/y) and am happy I got a bit more sales (7 monthly, 7 yearly sales at it’s almost the end of discount week), but going forward plan to continue selling at my high price, but with the $1 dollar trial for 2 weeks.
What can I do to convince people that my membership has value compared to my competitors’? It’s terrible not getting sales for weeks at a time because of the high price, and significant number of people have dropped out after the 2 week trial because of financial reasons.
And because my niche is on a volunteer basis, people do cancel their memberships because of reasons like “lack of time” when they stop serving in church for the season.
- I have a question about retaining my monthly members and upgrading them to a quarterly or annual membership. As of now, I’ve managed to upsell a handful of my members to an annual membership, but for the most part, most members leave after 1-2 months when their baby or toddler is sleeping beautifully thanks to my program!
I’ve been trying to communicate the message that babies are always going through transitions, milestones and regressions- and therefore, you should upgrade your membership so that you know what to do during every single change and keep your little one’s sleep in tact.
However, for the most part, the message falls on deaf ears. I really tried to increase the amount of times I repeated this message. It just seems to be a really tough message to get across.
One idea I had was to send out a monthly newsletter summarizing what they can expect of their baby at that age in the sleep department, and what potential issues they can potentially expect down the road (hint hint- don’t cancel!) Any other concrete advice or ideas?
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