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“How do you encourage young children to have the entrepreneurial mindset?”
Well… you can get them a cool book about starting a business!
Sounds like a good plan, only this genre doesn’t really sound very appealing to kids.
Oh! How about sending them to one of those fancy, super rare business schools?
Yeah, this would work EXCEPT your state probably doesn’t have one OR it’s too far and too expensive to send your child / children there.
So, what’s a parent to do to get their children interested in flipping their life in an amazing and non-traditional way?!
2 words…
BY EXAMPLE.
Think about it!
Children, by default, look up to their parents and want to do what they’re doing.
“But why? Being an adult is boring and monotonous.”
This is where it gets awesome, y’all!
Kids are absolutely fascinated by everything we do. They think we’re this super high leveled person who CAN DO ANYTHING — AND THEY’RE RIGHT.
So show the budding entrepreneur in your life that you are a dedicated action taker.
Because the fastest and easiest way to encourage your kid-entrepreneur to take that next step toward pursuing their online business dreams (or achieving anything in life for that matter) is for them to see YOU TAKE CONSISTENT ACTION.
Put yourself out there.
Be passionate and compassionate!
Do better than you did the first time, every single time.
Have faith and take courage to act on your goals and dreams.
When YOU show your kids what TAKING PERSISTENT ACTION does, they’ll be less afraid to take action themselves.
So, help them find what they’re good at, hold their hand and take the journey with them, it will be a good bonding experience for both parent and child (or children).
Online business is for everyone.
Online business isn’t just for adults, kids can be just as successful online too!
Which brings us to our guest this week and what she is hoping to build with her triplets.
We have strong-willed, widowed single mom of 11-year-old triplet girls, with over 20 years of accounting experience, Regina Drury.
Regina has 2 bachelors degrees, one in business management and another in accounting, and also an MBA.
Her husband passed away when the girls were just 3 years old, and for most of the girls’ younger years, she had to overcome so many struggles personally and financially as a single parent.
The triplets are almost teenagers now and Regina is determined to build a sustainable income online so she can be more present in her children’s’ lives, especially since they are in their formative years.
Now, Regina isn’t new to the online business scene, she has tried several times to generate income online.
First, she had the Biz Geek Podcast that geared towards finding other geeks in the business space and create a place where they could chat about business and their geek passions while being this community. Awesome as it is, it, unfortunately, did not generate her income.
Then she briefly did a podcast for parents of multiples and had hopes of starting something with that, but that didn’t gain much traction either.
Though she does have much experience in accounting, it isn’t something she is very passionate about, but was more of a necessity through the years.
After one of her girls got diagnosed with thyroid cancer, there’s now an even greater urgency to be physically there for her triplets.
But don’t worry! The apple… err… the apples didn’t fall far from the tree! The kids are as passionate and tenacious as their mother, in that they, too, want to start their own online business together.
So, join us in this week’s episode as we help Regina find her momentum and help her girls start, build and grow their online business as a family.
If you have a kid (or kids) that you want to encourage to become an entrepreneur… or if you ARE wanting to be an entrepreneur yourself, then don’t miss this great podcast interview!
You Will Learn:
- How documenting your online business journey will help you move forward & build it faster
- Getting your kids onboard your online business idea
- How to create content with your kids
- Why teaching the guidelines is better than diving deep into technicalities
- Tips for creating a controlled environment for kid-entrepreneurs
- Plus so much more!
Links and resources mentioned in today’s show:
- Multiple Personalities with Regina Drury
- TeachMyKidBusiness.com
- Regina’s podcast: The Biz Geek
- Flip Your Life community
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show!
We may even read yours on the air! ?
Success Story of the Week:
Got a cool success story for you guys this week from Allison Lopez, an amazing Flip Your Life community member. And it’s all about overcoming some fear that I think a lot of us actually have.
Allison posted in our Success Forum this week, and she titled her post, “I’m Becoming More Comfortable on Video.”
Allison says, “My story is indirectly related to online business, but still really important to me. For my day job, I teach online classes to high school students in my school district. I always recorded an orientation video for the students, and for this semester’s video, I decided to do a webcam split screen so the students could see me talking to them while also looking at my slides, instead of just slides and my voice.
“I’ve always thought I should show my face in the video so the students could get to know me better, but my fear of being on camera kept me from it. I’m planning to start recording videos and doing live video to promote my online business, so I figured this will be a great first step to get more comfortable with talking on camera and being okay– deep breath– with my face on YouTube.”
Allison’s website: http://www.secondcareerteachers.com/
What an awesome success story about taking the steps to overcome a fear because, that’s really what holds most of us back from success, and from the next level, is just a fear of something. Maybe it’s a fear of putting yourself out there, a fear of being on camera, a fear of the way you think people will judge the way you talk, and if you can just buzz past those fears like Allison did, you’ve got a great chance to be successful.
Thank you so much, Allison, for sharing this inspirational posts. I know it’s going to help a lot of people overcome that fear as well.
We would love to help you write the success story for your online business.
At the end of today’s show, head over to flippedlifestyle.com/flipyourlife where you can learn more about building and growing a successful online business with the help of our Flip Your Life community.
Can’t Miss Moment:
This week’s Can’t Miss Moment is Jocelyn playing on a merry-go-round. Now, the reason this is a Can’t Miss Moment is because one day after school, Jocelyn was about to take Anna Jo to her gymnastics practice, which is in another city, and she’s like, “What are you guys doing?” And I was like, “I’m not doing anything right now.” And she said, “Well, come with me. Let’s go for a walk. We’ll take the dog for a walk.” So I said, “Cool.”
So, we grabbed the dog, we grabbed Isaac, we went and Anna Jo went into gymnastics, and we got to go take the dog for a walk, spend some time with Isaac. We stumbled across this old church that had one of those, like, old-school eighties merry-go-round.
Now, if you were a kid back in the 1970s or 1980s, you know what we’re talking about. It’s the ones with the bars that pretty much look like death traps and spin round and round.
But if you’re one of those people who was born in the mid-nineties, forward, you probably have no idea what we’re talking about because people actually started caring about safety during those years because that’s when people cared about your life and actually were worried if you made it to adulthood.
So anyway, we found this giant merry-go-round and Isaac was like, “I’ve always wanted to ride one of those,” which made me feel terribly old. These things are so rare, my son had never ridden on a merry-go-round. Isaac jumped on it, and we checked to make sure there were no shards of glass or metal sticking out of it anywhere. Then basically, Jocelyn just went and pushed him around and around and got him going real fast. We just had a blast playing on this merry-go-round, and it was just a cool family moment just to be able to watch Isaac play on this merry-go-round for the first time, just to see Jocelyn get all athleticism on us, and start spinning this thing.
And our dog was looking at it like, “What is this machine these humans are on?”
And man, those cool family moments are what we live for. And that was this week’s Can’t Miss Moment!
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
You can connect with S&J on social media too!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen to the podcast right now? Check out the transcript below.
Jocelyn: Hey y’all! On today’s podcast we help Regina decide which direction to choose for her online business.
Shane: Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started.
What’s going on, everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again this week. I don’t know exactly when the show is going to air, but today is the fourth of May. It is May 4th, Star Wars Day. May the fourth be with you! And what better guest to have on the show on the fourth of May, than a self-proclaimed, business pop culture expert, “geek”, of which I am one, too, Flip Your Life member, Regina Drury.
Regina, welcome to the show!
Regina: Hey, thanks for having me. I appreciate it. May the fourth be with you!
Shane: I’ve been so excited all day when I got up this morning because I was flipping through Twitter. Sometimes I like to troll people. I’ve been posting Star Trek pictures all day. I’m a total pop culture geek myself. I’ve been posting, “May the Fourth be with you,” and I got pictures of Spock. I saw you were coming on the show today and I was like, “Regina will get me. She is my spirit animal.”
Regina: I totally get it. I totally get it. Spock is the wrong thing, so just. Yeah.
Shane: Yeah, I know, right.
Regina: That would be, “Live long and prosper.”
Shane: That’s right. That’s right.
Jocelyn: He’s been having a lot of fun just messing with people on Twitter today, so that’s always good. But we are very happy to have you here today. Before we go any further, tell us a little bit about you, your background, and what you’ve been doing so far online.
Regina: Well, I have a really long background, but I’ll try to keep it brief. My name is Regina and I am a widowed single mom of 11-year-old triplet girls.
Shane: Oh my. You have a full house and a handful right there, don’t you?
Regina: Yeah, yeah. They keep me on my toes most of the time. I have one that’s a self-proclaimed geek like me, and the other two want nothing to do with geekery whatsoever. That’s a little difficult for me, but I think I’ll manage through.
I have been attempting to do online business for several years. I’ve had a couple of different podcasts back in 2014. I did a podcast called Multiple Personalities, and it was talking to other parents of multiples, and getting advice and things like that from people who had various denominations of multiples, twins, triplets, quads, etcetera, and some that had twins and triplets.
I did that, for a little bit and it didn’t click. I took a little bit of time off. I started a podcast last year called The Biz Geek, which I talked to geeky business owners, which was fun. However, I ran out of people to talk to. I don’t know if I just weren’t finding them in the right place or whatever. I couldn’t get any momentum going with that. It was fun. I actually got to talk to the guy, he was one of the pilots in the Empire Strikes Back, and also the new Force Awakens.
Shane: Wow! That’s amazing!
Regina: Yeah. Big humongous eyes and big, humongous ears was the character. I can’t remember his name off top of my head, but uh, I got to talk to him and that was really fun.
I mentioned I was a widow earlier. My husband died when the girls were three, so I’ve been really trying hard to keep income coming in. I’m an accountant by education, but that really bores me.
Shane: Not as exciting as Star Wars, right?
Regina: No, it’s not. Not really. So I’ve been really trying to find something that I can sink my teeth into. I’ve tried a bunch of different things. I tried MLM. I couldn’t get excited about coffee, for some reason, or body wraps or whatever. I liked them, but I couldn’t get excited enough to sell them and it wasn’t something that I wanted to do long-term.
A recent happening has kind of sparked me to take a step back and maybe take a different turn. One of my daughters was diagnosed with thyroid f in January, and within like four days of her going into the hospital, I lost my job. So I was in the hospital with her for two months, and as I was spending all that time there, I got to think about how I’ve been working a forty-hour job. I’ve been doing all this stuff with the geek stuff, which is fun for me, and sometimes fun for her. But I want to spend more time with all three of them.
They’re getting to be teenagers. They’re going to start developing their personalities that they’re going to take into adulthood, and I want to be able to do more with all three of them. They had expressed an interest in starting their own business, and they had been talking back and forth. I thought, well, what if I just help them create their business, and then take videos as like behind-the-scenes, and create a membership site for other parents who want to teach their kids how to start and run a business?
As I’m going through the process of teaching them and helping them run theirs, I can teach other parents how to teach their kids. When I had that idea, I bought teach-my-kid-business.com. That was last week. That’s kind of where I’m at right now.
Shane: First of all, your story is filled with courage. We’ve known you for a while now in the community, and then seeing your actual form with your entire story laid out, Jocelyn and I, this morning, were just like, “Wow, this woman is special.” She’s been through so much between her husband, the triplets, the new diagnosis, and even the going through the couple-tries-at-business over the last couple of years and not quite finding your niche, but to still have that persistence and tenacity to keep moving forward, and really, that really good ‘Why’.
So many people want to do this because they just want more money or they just want to do their own thing. But you’ve got these really heavy things that are a lot of our greatest fears that have happened to you. You’ve survived them, and you want to go forward in your life in an epic way with your family and you deserve a lot of credit for that.
Jocelyn: Yeah, absolutely!
Regina: I appreciate that.
Jocelyn: There are a lot of people out there who these things would happen to, and they would just use it as an excuse to never do anything with their life, or to just crawl inside their cave, and hope for a miracle. You haven’t done that, and I think that that really says a lot about you, and that you want to go on and make something really cool out of all of these situations. I think it’s amazing.
Shane: There’s a little, hidden gem here in your story, too, and this is for everybody listening who has a kid. It amazes me that you kind of settled toward this direction, and your girls are the ones who kind of initiated this a little bit because your girls are 11, and you have triplets, and I can’t even imagine what having triplets would be like. I can barely keep up with two kids that are different ages. You know what I mean? So, like, if you have three kids, then you are amazing.
They only have this desire because they’ve been watching you. You’ve been an example, you’ve been a role model and they’re like, “We want to be like you.” So that’s where this came from and it’s awesome! So many people would think, “Well, I started this podcast and it wasn’t top 10 on iTunes in a month.”
Jocelyn: That’s all. Online business done.
Shane: Yeah. But you’ve been inspiring your daughters and yourself and now you guys are kind of embarking on this journey a little bit together. That’s pretty amazing!
Jocelyn: And I really love this idea actually because we have people that email us or text us or see us out and say, “Oh, you know, my son or my daughter, they want to do this or do that.” And I think this is a really cool idea, actually.
Shane: We’ve even had people send us a message because they listened to our podcast in their car, and then their kids hear it, and then their kids are like, “What could we do? I want to start a business. I want to start a YouTube channel. Their kids have a YouTube channel,” or whatever, so there’s a clear demand for this. We know how to start an online business, but we’re just starting with Isaac and Anna on their YouTube channels, and Isaac is streaming video games on Twitch and all this stuff now.
We don’t know what we’re doing. It would be amazing if somebody would just stumble through this for you, and figure it out and tell us a course, right? I think it’s a pretty good niche. I think you got a good chance at this.
Regina: Awesome! I’m hoping.
Jocelyn: Alright, so you told us a little bit about your online journey so far. You’ve had a podcast, and you tried that out, and did not get the type of momentum that you were looking for. Tell us a little bit about where you are right now. Do you still have that podcast? Do you have any active websites? What is going on with what you had before?
Regina: Both of the podcasts are still out there. I’m still paying the five bucks a month to Libsyn to host them, and I still have both of the websites. One is themultiplepersonalities.com, and one is thebizgeek.net. I also have a random site that is reginadrury.net, that doesn’t really have a whole lot on it other than links to the other things that I do. They’re out there. The content is still there. I probably get maybe 10 downloads a month on each of them, so I’m still getting some, but it’s not anything huge.
I had planned on leaving The Multiples out there kind of indefinitely just because I felt that even in the future, if someone else had twins, triplets, whatever, and they were looking for camaraderie, and trying to feed two kids at once and wanted to have something to listen to, that would be inspiring or whatever, they could find that on iTunes because I couldn’t find it and that’s why I started it. I thought I’d at least leave those. There are about 20 episodes out there for that.
Shane: There’s clearly some Shiny Object Syndrome going on here over the last little bit. You’re bouncing around. You don’t start three podcasts in a year and not have a little Shiny Objects Syndrome. Not that I’ve ever done that, maybe six podcasts. I’m just saying I’ve started a few. But the cool thing as a lot of this I think is going to bleed into what you’re about to do. 99.99% of human beings would never know how to launch a podcast, and you’ve done it three times now, and you’re about to do a fourth.
All this stuff is going to kind of bleed in. I think even the geek angle. You’ve got your one daughter and you relate about the geek culture, and that might be what her part of the business is, and the other girls are going to do something else. All of this is still going to lead into this new identity, this new entity that you’ve just started, and as you document your journey, you will be able to have reference points back to talk about in more context of what you guys are doing.
For example, if you start this new podcast, maybe your girls are involved and you debrief or something, what you did that week in the business. You can talk back, and be like, “Hey, remember when I did this? Now we did this.” So all of this stuff that you’ve already done is really going to help you build this thing faster and move it forward quicker.
Regina: Okay, I’m hoping.
Jocelyn: Okay, you have your new domain now, and you’re ready to move forward with this new business, which is awesome. Let’s talk about how we can help you to move that one forward. What can we do to help you get to the next level and flip your life? What is the biggest question you have right now?
Regina: It seems to be a very big niche. I don’t want to just target all parents or all parents who have preteen kids or whatever. I want to see if I can figure out a little bit closer of a niche because you know, you guys and everybody else was always talking about, you know, to narrow it down so that you know who you’re talking to.
And then from there, do I want to start doing a podcast again? In setting up the membership, do I want to just have something for the parents or should we have a section for the kids, too? Stuff like that.
Shane: The first thing is, this is going to be kind of a document-as-you-go business. There are two ways to do a business: you can either take people on the journey with you or you can teach them about the journey you’ve already walked. So that’s what Flipped Lifestyle became for us. You know, we had all these other successful businesses, so we started teaching the journey that made it happen for us, and other people started doing it, too.
You’re building it right now as, “Hey, this is what we’re doing this week. We’re moving forward.” What you’ve got to figure out is, what’s the thing you’re doing each week? So, what do your girls want to do first? Are they wanting to have like a YouTube channel? Are they wanting to sell stuff, or are they all three wanting something different? Have you brainstormed this with them?
When we talked about this stuff with Isaac and Anna, there was no doubt in their mind they both wanted YouTube channels. That was what they wanted to do. Isaac wanted to play video games and Anna wanted to do crazy stuff like unboxing videos and make slime. What do your girls want to do when you talk to them about this?
Regina: Well, we had a discussion between the four of us, and they do want to do stuff on YouTube, but they also want to sell a product. So we talked a lot about what they would want to sell, and whereas they do enjoy making slime. I don’t enjoy having slime in my house.
Jocelyn: I have no idea what that might be like! (laughing)
Shane: There’s not a 12-inch-slime stain where Anna left slime in our Town and Country van.
Jocelyn: Pink on black interior.
Shane: It’s pink with black interior. It’s never coming out.
Regina: Yeah. I got all of that. I kind of was trying to steer them in a little bit of a different direction. What they decided was that they want to make bath and beauty products, like bath bombs and shower melts and you know, homemade shampoos and stuff like that, and put them in pretty packages and sell them like on Etsy or something like that. But they also want to make some YouTube videos while they make them or showing how they make them or stuff like that.
Shane: So that’s your niche. You’ve got it! The niche is you’re teaching parents how to teach kids how to make craft-type products, and sell them through marketplaces like Etsy. You’ve totally niched that down already. You’re not trying to teach people how to get a million subscribers on YouTube. You’re not trying to teach people how to make t-shirts. You’re teaching people how to make those kinds of products, and actually get the shipping out and things like that.
Jocelyn: Does that mean that you can never branch into anything else? No. That just means that’s where you’re going to start.
Shane: Your girls are going to guide this process for you, but as you make content, you are definitely talking to the parent because–
Jocelyn: The parent has the wallet.
Shane: The parent has the wallet, and we always sell to the person who has the wallet.
Jocelyn: Usually a good strategy in sales.
Shane: It is like you’re running two different things.
The girls are doing their own thing, and they are making videos about them using the soap, and talking about the smell and whatever else they do.
You’re teaching them how to create the pages in Etsy, or on EBay or wherever you sell them. Right? You’re teaching them how to do all those things, teaching them ups and downs. But then, at the same time you’re writing blog posts, like, “Today, I taught my girls how to take great photos for their Etsy shop.” “Today, I taught my girls how to post their ‘Terms and conditions’ page,” or whatever.
The more business-type stuff is what you’re actually going to talk about with these people. I think that this one might be an easier thing to actually start a podcast on, because I don’t believe it would be very hard to find parents of kid-entrepreneurs. There’s a lot of them out, right? All you gotta do is look on YouTube like FGTV, and we saw a 13-year-old speak one time, I can’t remember his name.
Jocelyn: It was like, Caleb, something.
Shane: Caleb something. But he was a kid who did entrepreneurship stuff. I think guests would come easier than finding successful business owners who are also geeks. That might be easier to find. And I don’t think that this podcast even needs a ton of guest. It could just be you and your girls, maybe one girl at a time, and you rotate between the three, and then you have a solo show because then it’s just all you. You don’t have to rely on anybody else because that’s how me and Jocelyn like to do things.
It’s like you bring on one girl and you’re like, “Hey, what would we do in our business this week? Let’s debrief. Let’s talk about it.” I think that would be fascinating.
Jocelyn: Even if you just went through a little progression, kind of like what we do on our podcast. What was your biggest win this week? What was your biggest challenge this week? What did we work together to overcome?
Shane: What did you learn this week that you didn’t know before? It’s going to be different every week, so you’re constantly going to have content that’s new and fresh. I mean, you could get as narrow as, “I’m only teaching kids how to sell stuff on Etsy.” You can totally do that. But the problem is you don’t really want to get into mechanics when you’re teaching information products because you want to teach principles. You want to teach guidelines that people could apply to other things.
I think it’s going to be more like, “Here’s how to get your kid to commit to the work.” For example, Isaac gets money every Saturday that he can spend on his Xbox, on a toy, on whatever. We’ve actually just had a talk with them recently about this. He is not going to get that money unless he does a live stream every day on YouTube.
So, strategies, like how to get your kids to commit to the work. If you can’t afford to outsource stuff. How to get your kids the training they need to edit videos, take pictures, make soap, whatever it is, right? That’s, I think, what you’re going to sell to the parents is not only how to do it, but how to get your kid to do it.
Jocelyn: I think it’s going to be a lot of things like idea generation, like how to come up with your product or service idea. It’s going to be things like time management. How do you work on your online business or your YouTube channel or whatever, while at the same time doing school, doing activities, all those types of things? How do you find extra money to work on your online business? How do you get the initial investment, those types of things?
Shane: Also, it’s going to be like, “Parents, here’s how you can encourage your kids to do this without their thing consuming your life.” That’s the boundary issues you are going to talk about.
Jocelyn and I talk about boundary issues in the Flip Your Life community. We talk a lot about work life balance, right? We don’t like endless scale. We like being happy, but wanting more, but we’re still content. We talk a lot about that. Yours is going to be like, “Hey, parents, is your kids’ business taking over your life? Well, you can’t let it do that. You’re not letting them do enough.”
And I really feel that from you. If this feels so self-directed, it seems like you’re striking that balance with your girls and you kind of had an idea, now they’ve had an idea, and now you’re bouncing ideas back and forth and this really will be their thing that you help them with. And that’s really what you’re going to be talking about here, I think.
Jocelyn: And I’ll just say, just be sure not to discount all of the little conversations that you have. This happens to us a lot. Shane and I have conversations all the time, just like five minutes in the car about something. And then we’re like, you know what? That was really good. We need to record a podcast about that. When you guys are having these conversations about, “Okay, you need to do your business work before you do whatever.” When you’re having those types of conversations, record that and then– I mean not like video record it, but I’m saying, write it down and then record it on your podcast.
Shane: One reason people love our podcasts, Regina, is because we do this. We talk to real people, trying to figure this stuff out. And I think that’s why people like me and Jocelyn, because they hear us every week help someone with their online business. There’s no doubt that we are doing this for a living. Some people are just on the podcast talking about themselves.
I would listen to this podcast by the way. I’m going to listen to this when you launched it or whatever you do. It might be a YouTube channel, it might be a blog post or whatever it is. I’m following you. It will be awesome for us as a parent to hear you going through this with your kids. Picking up those nuggets, and then applying it to my own kids.
Regina: So I’m going to be like teaching parents to teach their kids. What kind of stuff should I use as lead magnets or things to get people in? I was considering stuff like accounting templates that are easy for kids to learn, or like bookkeeping so that you can teach your kids how to track the money, or you know, a list of 50 type businesses that your kid can start tomorrow or stuff like that.
Shane: That sounds way more interesting than the accounting spreadsheets. And I know you’re an accountant.
Jocelyn: Yeah, let’s stay away from the spreadsheets.
Shane: I’m going to put this out there for anybody. Don’t ever use accounting spreadsheets as your lead magnet. I’m just saying!
Jocelyn: Unless you’re in an accounting business.
Shane: Unless you’re an accountant serving accounts. That’s more like what I think a parent would download, and then they could run it by their kids. But it would have to be written in a way like a game that you can play with your kids, or something, to get them to come up with their idea from that list. You’re not selling a list of ideas, now. You’re selling quality time with your kid. A project you could do together.
Jocelyn: Just remember, when you sell something– this goes for pretty much everybody, and everything– people are always looking for what’s called a new opportunity. They don’t want something that’s going to enhance their life–
Shane: Or give them more work. Nobody wants more work.
Jocelyn: And I think you can understand this especially because you’ve jumped from thing to thing so often. We’re always looking for the next new thing. The next thing to make it amazing. So, when you’re thinking about your lead magnet, what is a parent who has a kid who maybe wants to start a business? What is their new opportunity? What’s going to make them say, “Oh, this is what I need. I’m going to download this.”
Shane: I know there’s a market for this easily because Jocelyn and I have literally looked for schools that teach entrepreneurship to kids, and we would move. We’ve actually talked about this, moving to a town that had a school just for that. We know they’re out there, so if people are starting literal schools like this, there a huge opportunity for someone to go through this and teach it to their kids at home.
Jocelyn: I would venture to say that probably most people who are looking for this are probably looking for something for their kid to do. So maybe their kid is like mine, and plays too much video games and they’re thinking, “Hmm, you know, it sure would be nice if my child would put some of this intelligence to use. You know, maybe they could start a business.” I feel like probably a lot of people in this space, which you’ll have to do the market research on this, but I feel like a lot of people probably want the child to do a lot of the work, but then they want to encourage the child and get them the proper training, get them the proper support that they need. I think that’s the direction that I would start with.
Shane: And your lead magnets are going to be varied a little bit. You’re going to have more than one here because, for example, you’ve got some people who want their kid to do this, and you’ve got some people who have got their kids started, but maybe they haven’t quite got them motivated enough yet. Isaac will skip a stream or two a week…
Jocelyn: Or a year. He skips a lot.
Shane: But he won’t skip getting money though. I’m trying to get into live stream every day, teach them consistency. You don’t have to come up with a big idea. You don’t have to apply for five hours on a Saturday. He’s already playing. Just turn it on, and stream. The more content you create, the more audience you get. You’re going to have multiple lead magnets. Some people may have their kids, they already invented something, and sold it at their local job fair at school.
Now, you’ve got to teach them, how to get your kid to take their idea and actually work on it every day. That’s a lead magnet. It’s two people there, the beginner– “Here’s 50 ideas for your kid,” or, “How to get your kid to work on their idea every day.” That’s an intermediate person who’s getting this journey started.
If you just started right there, you’ve probably got enough lead magnets stuff to get a list, and this is a really easy thing to target online because the people who want to have entrepreneurs are probably entrepreneurs.
Regina: True, true!
Shane: You can just hit the entrepreneur shows, the podcasts, whatever the thing is in your ads and your content and your targeting, whatever, and you’ll be able to get those people to do that.
Jocelyn: But if it were me, I would just start in one lane with one type of content–
Shane: I love the idea thing.
Jocelyn: — about one subject, and let people start getting on your list. Then start asking them, “Okay, what do you want to see?”
Shane: “What do you need help with?”
Jocelyn: That when the real power is going to come.
Regina: Get a list and then start asking.
Jocelyn: Yes. You need to have content to get a list, but I would just concentrate on one thing. In other words, concentrate on the people–
Shane: –who have an idea.
Jocelyn: Or who want to sell on Etsy, which is what you guys are going to do, or whatever you decided it is. Just pick a lane, stay in it until you get some traction, and then see what other people want you to do.
Shane: This one’s going to be brick by brick because you’re going to have to focus your first couple months on just helping the girls get set up, and you documenting every single thing you do to bulk up that content.
If you’ve already got your lead magnet there, by the time you get through that first 60 days or so, you should have emails trickling in already. Then you can really start pushing it to say, “Okay, let’s do this, let’s whatever,” and this is a very hands-on kind of thing. This might be a coaching thing or even like, the parent can ask you questions, but the kids can ask your girls questions or something.
Regina: Yeah, that’s kind of what I was thinking. That’s why I asked earlier, should we have like a section inside the membership for the kids that my girls could actually interact with the other kids?
Shane: I think so, but I think it has to be controlled. We don’t ever recommend turning kids loose in any way, like forums or anything like that, because if you’ve ever heard kids play Xbox together, they’re insane! You just don’t know what they’re saying or what they’re doing, or just maybe it’s more like live calls that you monitor, and your members can bring their kids and it’s a really controlled environment. Almost like a member call, and not like a place where they can just post.
Regina: Right, right.
Shane: That’s probably the best thing to do. The three girls would be on camera, and you will be reading the questions and filtering them and the other kids could come on and talk to them. Your girls need to be doing some content. Like Jocelyn was saying, you almost need to be interviewing your girls all the time, and talking about what’s going on, or let the girls flip on the camera and be like, “Oh, I learned how to do this cool thing today. I actually set up a Facebook ad,” or something.
Let the kids become the stars, and you’re more just the facilitator that’s helping them, and the parents will automatically go to you and then you can figure out a way to let them interact with other people’s kids.
Regina: Got it! Okay.
Shane: You know, Regina, I was just thinking, too, you know, you’re already in the Flip Your Life community, where there’s hundreds and hundreds of entrepreneurs, and I’ll tell you right now, 99% of our members are parents. You need to just tap into the community to give yourself a little bit of a leg up, go in there and conduct some surveys. That’s what it’s for, like go in there and ask people in the general forum, if you are teaching your kids online business, what would you do, or have you struggled to get your kids involved, or are your kids involved with your business? What do they do? What questions do they ask?
You could probably get a really good guidepost just being inside the Flip Your Life community forums and say, “Hey, help me out here, people. I just want to pick your brain.” We have people in our community who homeschool their kids and they’re trying to teach them some entrepreneurship. I know of at least two people who go to an entrepreneurship school. They actually go to one of those rare schools that are somewhere. So, there are people in the community right now that you could connect with to really get some information.
That’s one of the valuable things about the community is, it can give you a ramp and this is your ramp. Go ask these parent entrepreneurs and say, “Hey, do you need help teaching your kids?”
Regina: Okay, cool. So just ask the questions directly in the forum then and see what kind of things that they’re struggling with or they’re thinking about as far as their kids.
Jocelyn: I think there are a lot of people right now who could give you some really good feedback and what they might be looking for, and that would be a really great place to start and do some market research and figure out exactly what you guys want to concentrate on.
Shane: This is a big homeschool thing, too, right? Are your kids homeschooled, or do they go to public school?
Regina: They go to public school.
Shane: Yeah, I think a lot of homeschool people, though, will relate to what you’re doing here because they teach their kids the normal subjects. But a lot of them have this slant of project-based learning where they’re, like, “My kid runs the lemonade stand,” or, “My kid starts the website, runs the Twitch channel,” Whatever it is.
There’s a lot of homeschool people in our community, too, that you could kind of bounce off. There’s so much wealth of information there. Don’t be afraid to use it. We invented the community so people could connect and help each other.
Regina: Got it. Okay. Right.
Shane: Use our community as much as you want for this. I would do one question at a time, though. Don’t make them open-ended. Say things like, “What would you do if your kid wanted to start an online business?” Or, “If you were teaching your kids an online business, what would be the first thing you’d teach them?” And just pick their brain, and see like one question at a time.
Regina: Okay, awesome!
Shane: And when you launch your podcast, drop it in the forums and say, “Hey, everybody listen.”
Regina: We’ll do that. Absolutely!
Jocelyn: Well, we’ve had a great conversation today. I think that you are definitely onto something really cool, and I can’t wait to see what happens once you guys get it started. But we’re about out of time and before we go, I just wanted to ask you, what is one thing that you plan to take action on in the next 24 hours or so based on what we talked about today?
Regina: I think that I’m just going to start talking to my kids and recording it so that I can start building up some content. We’re going to start setting up the basement for their production, and I think that once we start doing all that and just having conversations, and getting them recorded or either audio or video so that we can start building it up.
Shane: That is an awesome action step! It’s going to fit right in line with them setting their own stuff anyway, and I think that’ll get you started. You’ll start to figure it out really quick when those conversations happen, and conversations with other parents who want to do this. It’s going to guide you exactly where you need to go.
Regina, thanks again for coming on the show today!
Thank you for being so transparent, and thank you for just being an example because you have got an awesome story, and you are an overcomer. You’re courageous and you were just killing it. I know you’re going to be dedicated to this, and your girls are going to do a great job, too!
Regina: Thank you! I appreciate it.
Shane: Another awesome call to one of our Flip Your Life community members. To learn more about our Flip Your Life community, head over to flippelifestyle.com/flipyourlife, and we can help you with your online business today.
Jocelyn: Alright, next we are going to move into our Can’t Miss Moment segment of the show, and these are moments that we were able to experience recently that we might have missed if we were still working at our regular 9-to-5 jobs.
Shane: This week’s Can’t Miss Moment is Jocelyn playing on a merry-go-round. Now, the reason this is a Can’t Miss Moment is because one day after school, Jocelyn was about to take Anna Jo to her gymnastics practice, which is in another city, and she’s like, “What are you guys doing?” And I was like, “I’m not doing anything right now.” And she said, “Well, come with me. Let’s go for a walk. We’ll take the dog for a walk.” So I said, “Cool.”
So, we grabbed the dog, we grabbed Isaac, we went and Anna Jo went into gymnastics, and we got to go take the dog for a walk, spend some time with Isaac. We stumbled across this old church that had one of those, like, old-school eighties merry-go-round.
Jocelyn: Now, if you were a kid back in the 1970s or 1980s, you know what we’re talking about. It’s the ones with the bars that pretty much look like death traps, and spin round and round.
Shane: Yeah. This thing is like a cousin to those trash compactors. You know, you drop a car in them, and you smash them down, and they turn it like– that’s what the bottom of this thing looks like. It’s like if you ever got caught under a merry-go-round, you were dead. But you know what? We played in them. Whatever.
Jocelyn: If you’re one of those people who were born in the mid-nineties, forward, you probably have no idea what we’re talking about because people actually started caring about safety during those years.
Shane: Yeah, that’s when people cared about your life and actually were worried if you made it to adulthood. But when we grew up, we pretty much played on giant sheets of hot metal. So anyway, we found this giant merry-go-round and Isaac was like, “I’ve always wanted to ride one of those,” which made me feel terribly old.
These things are so rare, my son had never ridden on a merry-go-round. Isaac jumped on it, and we checked to make sure there were no shards of glass or metal sticking out of it anywhere. Then basically, Jocelyn just went and pushed him around and around and got him going real fast. We just had a blast playing on this merry-go-round, and it was just a cool family moment just to be able to watch Isaac play on this merry-go-round for the first time, just to see Jocelyn get all athleticism on us, and start spinning this thing.
Jocelyn: I’m not sure how accurate that is.
Shane: And our dog was looking at it like, “What is this machine these humans are on?” And man, those cool family moments are what we live for. And that was this week’s Can’t Miss Moment.
We love to share our Can’t Miss Moments with you each week on the Flipped Lifestyle podcast. But there’s one thing we love to share even more and that is a Success Story from our Flip Your Life community.
Got a cool success story for you guys this week from Allison Lopez, an amazing Flip Your Life community member. And it’s all about overcoming some fear that I think a lot of us actually have.
Allison posted in our Success Forum this week, and she titled her post, “I’m Becoming More Comfortable on Video.”
Jocelyn: Oh, Allison, I feel your pain, sister. Alright. Allison says, “My story is indirectly related to online business, but still really important to me. For my day job, I teach online classes to high school students in my school district. I always recorded an orientation video for the students, and for this semester’s video I decided to do a webcam split screen so the students could see me talking to them while also looking at my slides, instead of just slides and my voice.
“I’ve always thought I should show my face in the video so the students could get to know me better, but my fear of being on camera kept me from it. I’m planning to start recording videos and doing live video to promote my online business, so I figured this will be a great first step to get more comfortable with talking on camera, and being okay — deep breath– with my face on YouTube.”
Shane: What an awesome success story about taking the steps to overcome a fear because, that’s really what holds most of us back from success, and from the next level, is just a fear of something. Maybe it’s a fear of putting yourself out there, a fear of being on camera, a fear of the way you think people will judge the way you talk, and if you can just buzz past those fears like Allison did, you’ve got a great chance to be successful.
Thank you so much, Allison, for sharing this inspirational post, I know it’s going to help a lot of people overcome that fear as well.
Jocelyn: We would love to help you write the success story for your online business. At the end of today’s show, head over to flippedlifestyle.com/flipyourlife where you can learn more about building and growing a successful online business with the help of our Flip Your Life community.
Shane: Before we go, we always like to share a bible verse with you guys. Jocelyn and I get a lot of inspiration from the Bible and we have a special treat for you this week. Regina actually requested if she could share a Bible verse that was really special to her, so Regina, take it away.
Regina: I would like to share Jeremiah 29:11. This scripture has been a great inspiration for me and my family over the last eight years, and it was one of those things that everywhere I looked, this scripture showed up. God showed me in some of the darkest times, all of a sudden I’d pick up my phone or I look at a billboard, for crying out loud, and it would be there. This is a really important and impactful scripture for me.
Jeremiah 29:11, “‘For I know the plans I have for you,’ declares the Lord, ‘plans to prosper you and not to harm you, plans to give you hope and a future.'”
Shane: Oh, I love that Bible verse. Thank you so much, Regina, for sharing that. I know that that is going to inspire someone listening today.
Regina: Thank you!
Shane: That is all the time that we have for this week. As always, guys, thanks for listening to the Flipped Lifestyle podcast and until next time get out there, take action, do whatever it takes to Flip Your Life. We will see you then.
Jocelyn: Bye.
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