Listen in as we discuss this topic to help today’s guest.
Stepping up to take action are Flip Your Life community members & best friends, Kellie & Randi.
The dynamic duo currently are full-time working professionals, married, and each have three children. Kellie works as a health psychologist, while Randi is a CPA/college professor.
A few years ago, they became super interested in nutrition and healthy living, so they obtained a health coach certification. After multiple life events, the constant juggling of family and career life balance, they are now ready to dedicate themselves to turning their online business dreams into a reality.
They are just finalizing their website, and haven’t built a significant online presence yet at this point, but are determined to create a platform where they can have a broader reach and help women develop a healthy habit change.
The struggle now is which path to take, since health is just too broad a target.
Join us as we help Randi and Kellie align their goals, maximize content effectivity, and tips on how to start their own podcast where they can support women in the throes of work and motherhood.
Let’s get to work!
You Will Learn:
- How to start a podcast
- Content Creation: The advantage of branching out
- Facebook Challenges and warming up your audience
- Pricing strategies for when you’re just starting out
- Plus so much more!
Links and resources mentioned in today’s show:
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Patreon question of the week from our Q&A with S&J YouTube series:
This week’s question is from Amy. “What are the pros and cons of having a free Facebook group?”
And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel.
To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon.
Click on the image to Listen on iTunes:
To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife
Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!
Success Story of the Week:
This week’s success story comes from Veronica Lopez, who has been on the podcast before. She writes in the success story forum, “I have a huge success story. My automated webinars are working.”
Veronica says, “In January, I posted a rant/rave encouraging everyone to dive into webinars. I recently had a chance to speak to Shane and Jocelyn in a podcast episode, and my action step was related to diving into automated webinars. I jumped in with Easy Webinar on Monday evening. The platform is pretty easy, it took me a day to play around with the system, re-record my webinar and set up a Facebook ad to send people to register for it. The first automated webinar ran last night, and another one ran tonight. I had six attendees and two sales from the training. I had another sale just from the ad. That’s three sales on a $187 course. Basically, the software and the ad is now paid for, and the rest will be profit. If you have a webinar that is working, don’t delay. Get the automated set-up pronto. Provide a bonus for registering during the training over ten, fifteen to thirty minutes after, integrate with your email provider so that you can easily tag the registrants and follow up. That’s it for now. I have tons more to observe and learn.”
This is an amazing step for Veronica. She’s had some success, she’s made some money in her online business but now she’s trying to create that passive income and as we worked with her in the forums, we kind of said, “Hey, we think EverWebinar is where you need to go. Evergreen webinars can make money all the time. You don’t actually have to be there.” And she did it, and she had huge success. Congratulations, Veronica on taking action and getting it done and being just a great example for everyone in the Flip Your Life community.
We would love to help you write the success story for your online business.
At the end of today’s show, head over to flippedlifestyle.com/flipyourlife where you can learn more about building and growing a successful online business with the help of our Flip Your Life community.
Can’t Miss Moment:
Today’s Can’t Miss Moment is heading down to one of our favorite indoor water park. It is in Sevierville, TN. It is called Wilderness at the Smokies. We went there because Anna had a dance competition.
This is a Can’t Miss Moment because there was a dance competition at the convention center there and our whole team has to go. A lot of the people that were going didn’t even stay at the resort where the indoor water park was. It really made me think, man, we are really blessed that we can just say, “Hey, we’re just going to stay on site, we are going to stay right here where the competition is and we’re going to stay for a couple extra days and let our kids use this facility and have a great time.” We felt really blessed while we were at this water park and to be able to afford it, and to be able to give our kids that experience and to tie in a little mini family vacation with our daughter’s dance competition.
You can connect with S&J on social media too!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
Jocelyn: Hey all! On today’s podcast, we help Kellie and Randi take their holistic wellness business to the next level.
Shane: Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright, let’s get started.
What’s going on, everybody? Welcome back to the Flipped Lifestyle podcast. We are pumped to be back with you again today. We are so thankful for everyone who listens and subscribes to the Flipped Lifestyle podcast. For those of you who are new to the show, this is the place where we help you figure out what to do next in your online business. No shiny objects, no gurus, no gimmicks, just real people, real businesses, and real conversation. We are thrilled to have another member of our Flip Your Life community on the show today.
Jocelyn: But before we welcome today’s guest, we are going to read our Patreon question of the week from our Q&A with S&J YouTube series. This week’s question is from Amy. “What are the pros and cons of having a free Facebook group?”
To hear the answer to today’s question, you can click the link in today’s show notes and if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/youtube and subscribe to our YouTube channel.
Shane: If you would like to ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon.
Now, let’s jump into our interview with our Flip Your Life community member, and we are super excited today to have Randi and Kellie on their program. Welcome, guys!
Kellie: Thank you, we appreciate you having us.
Jocelyn: Yeah, we are excited to have you today and listen to more about your wellness business. I know that is something that is needed by a lot of people. But before we get into that, tell us a little bit about you and what your background is, and how you got started in your online business.
Shane: Also, how you guys started working together on this as well. We have couples on sometimes that are married couples, but we don’t have a lot of business partnerships. I think it would be fascinating to figure out how you guys got together.
Kellie: Sure, well this is Kellie, and I guess I will get started for us. I am a health psychologist, and also a mom of three kids. Randi is a CPA and a college professor, and she is also a mom of three kids. We have been friends for a very long time. We were neighbors for a long time as well. We just kind of go way back on a personal level. One of the things that we’ve always shared an interest in is health and wellness. Especially, health and wellness for women. A few years ago, we spent about a year going through a program to gain a certificate in holistic health coaching. Since that time, we’ve just been trying to launch an online business to support women.
Shane: Now, when did that start, you said, you take this program when? What year was that?
Kellie: I would say three or four years ago now.
Shane: Oh, wow. So, you’ve had this for a while and it has just been kind of, “Okay, we’re going to do this, okay, we’re going to do this.” And finally, “Dang it, we’ve got to do this!”
Kellie: Yes. A lot of that, and a whole, whole lot of life change in the middle. There have been babies born and marriages had and homes renovated and jobs started and all kinds of major life things.
Jocelyn: Yeah, I have no idea what that might be like.
Shane: Nothing. I mean, as we sit in our office full of boxes and pencils– we just rearranged this office because, you know how you move in, and you can’t really figure out where you want everything? That is what we have been doing for the last two days. There is total no productive anything except moving this furniture around.
Jocelyn: We’ve been moving beds and desks. Yeah, it’s been interesting. I totally see what you are saying. Things do get in the way and life happens and you have to figure out what is going to happen next.
Shane: But now you are at the point where you’re ready to go. There is always no time like the present, basically.
Kellie: We have a dream that we don’t want to give up on.
Jocelyn: Exactly. All right. That’s a little bit about where you are. Before we move on into our business questions, we want to know a little bit more about why you want to do this online business.
Shane: It sound like you have great careers, you have great families. Sometimes a dream really catches on in your life but what are the real world reasons why you guys want to have this business?
Kellie: For me, it really is about freedom. Whether that is time, freedom, or financial freedom or location freedom or freedom to travel with my family when I choose to. The freedom to make my own decisions regarding when I work, when I don’t work, all of those types of things for me, personally. But then it is also about serving others and empathizing with women who are very much in the same place we are of just being moms and stressed out and trying to figure out how to manage it all and still maintain their own health and wellness while taking care of everyone else. Really, we want a broader reach. We want to be able to reach more people than we were able to just in our local community.
Shane: You guys have a ton of training, that is what so great about this. Some people just go decide to be a coach. You actually have lots of education and financial matters like how to manage that part of your life and also psychology and how to manage that part of your life, then you went out and worked hard to get the actual training to tie all that together. It really makes you guys an awesome authority in this space, basically.
Randi: We appreciate that.
Kellie: Thank you for saying that.
Shane: Yup, I also love it, too, because if you can’t tell by now, folks listening at home, there from the south. They’re from Alabama, I think which just adds up. We got some Kentucky-Alabama going on here. Some of you from the north might not get this episode too well. We will have a Southern-to-American-English translation in the transcript, and we will make it all right, okay?
Jocelyn: Alright, ladies, let’s jump into some questions today. How can we help you to move your business forward?
Kellie: We don’t have a huge presence online. I mentioned that in my questions. We have a Facebook group. I feel we could engage relatively easily, but we haven’t done that lately. We’re getting our website up and running but were hoping to get some of the next steps, in order to try and market a product, we have a pretty good outline of a product. We still need to record videos, but the material is pretty much there. We don’t know necessarily what steps to take and in what order to get that product out there and really just build that audience.
Shane: How many people are in the Facebook group right now?
Kellie: it’s probably about 235.
Shane: That’s awesome. Okay, and you said you are or you are not engaging with them regularly?
Kellie: Not currently but in the past, we’ve done 30-day challenges with them on different–
Shane: Did people respond to that?
Kellie: Yes, yes, definitely.
Shane: How many people did one of your challenges? Like your best challenge?
Kellie: We did a whole 30, which is a nutrition type, 30-day challenge. I’d say around 60 or so women, probably.
Kellie: Well, that is not all who finished it because the whole 30 is terribly difficult.
Shane: It doesn’t matter who finishes off, sometimes it matters how many start because really, that is exactly how it works when people pay you. People will always pay you, but not everyone will ever finish your program.
Kellie: Right, and I honestly feel like this group of women, just even as they are right now, a good beta group.
Shane: Do you have their email addresses, too?
Kellie: Not all on our list, but we could give them easily because a lot of these women in this particular group right now are local because that is where our services have been.
Shane: Sure, that is cool. That’s okay.
Jocelyn: The thing that I would like to see you do that is low hanging fruit right now is to try to encourage the people in your Facebook group to give you their email addresses.
Shane: And that could just be doing one of the challenges that you’ve done. Do your most successful challenge again, but this time just demand an email for it.
Jocelyn: Or give something away for free. Say, “Hey, we are trying to build our email list and we would love to give you X in exchange for your email address.”
Shane: Yeah, there could be a drawing at the end of the challenge, and somebody gets something. I don’t know, it’s just so focused, it doesn’t matter what you give away.
Jocelyn: And the reason that’s important is because it is good to talk to people on Facebook. It is good to email people, but it is better to do both.
Shane: Right, exactly. Now, let me ask you a couple other questions here about just what you’ve got created. It sounds like you do not have your website done yet. You just have this Facebook group, right?
Kellie: Yeah, the websites were really close though. We have been working hard on that last week or so and it’s really starting to come together.
Shane: Okay, I’m going to come back to the outline for the product, but I think we talked earlier about a podcast. You are going to do a podcast for your show, for your website. How’s that going?
Kellie: We have several interviews recorded on different things from nutrition type information to mindset, have a change type things. That’s kind of one of the things I wanted to ask y’all about, too, was could we repurpose some of that in the meantime while we may not have time to focus on just launching that podcast right now?
Shane: Why don’t you just launch the podcast right now?
Jocelyn: Why would you not?
Shane: Why would you not do that? Why would you sit on those interviews? That makes no sense.
Kellie: I know. Our biggest hang-up has been just editing them because we don’t really know exactly how to go about finding someone to help us with that piece.
Shane: Okay let me tell you exactly how to do it. I’ll tell you exactly how to do it, okay? Here’s all you’ve got to do: do have music picked out for your theme song or whatever?
Kellie: We looked at some, but we haven’t decided. We can do that, that is not hard.
Shane: Decide that, go to upwork.com, type in podcast editor, and just let someone edit those even if it is not good enough. Write down a format, and just have it done. It will probably cost you $10 an episode, maybe. Then all you have to do is go jump on to some kind of tutorial on how to get it on iTunes. That is literally in one week, it is over. You have a podcast. There is no reason to sit on content. That is one of our big pet peeves. I will tell you what drives me crazy. We have 17 podcasts in the can right now. I’m wanting to go two a week just to start rolling them out. I hate sitting on content, but that is our schedule, so get those out there.
Jocelyn: I did not want to do that for the record.
Shane: Yeah, exactly, we’re not going to do that. Jocelyn’s holding back. Everybody out there is like, “Yes! Two a week,” and were like, “No, you can’t have it.”
Jocelyn: No, I like for them to be batched up for a long time so I can work on other things.
Shane: We’ve got kids, and things happen.
Shane: And what better way to launch your website than with a new podcast? How many of those interviews do you have bulked up?
Kellie: I’d say at least four or five right now.
Shane: Oh my gosh, you have five weeks of content that you don’t even have to worry about. That gives you five weeks to do your challenge and launch your product.
Kellie: That’s true.
Shane: That’s like number one.
Jocelyn: Yeah, go ahead and get those things scheduled. Maybe try to get one or two more interviews if that is the format you are going to go with. Get a couple more scheduled. If you can get a couple more scheduled, you have seven or eight weeks worth of stuff. That is two months that you can have back and work on other stuff.
Shane: That is just low-hanging fruit because it is already done. I’ll tell you another thing for everybody wanting to start a podcast that is listening to this, you don’t even have to do all the editing. If you want to, just take out the parts where you messed up, nobody says you’ve got to have music and intros and outros and commercials. Your first few podcasts can just be you talking to people, and it is okay.
Jocelyn: Pro tip: you can always change it later.
Shane: Yeah, that is right. You can launch the raw files while they are being edited, and then go back and just change the files in your podcast. Let’s get that done. That’s gotta be number one priority, and then we can launch, okay. Now, the next thing you said that was interesting was you have an outline of your product. Could you tell us a little more about that?
Kellie: Sure, one of the things that is just a niche that is near and dear to our hearts is just supporting women to feel consistently good about themselves, and to use their gifts and talents in a way that can be shared with the people in their circle of influence.
In our own lives, we just feel like that is a consistent struggle that women have. We have developed this course that is largely geared toward helping women develop better habits in all realms. Better relational health, better spiritual health, better physical health, emotional health, and so we are hoping that we can have some sort of video formats where we chunk it up, and we are not really sure at this point how long we want it to be. We were thinking maybe a four-week deal, or a four-part deal. But that is where we are. We have it all written out, we’ve got a really good outline of where we want to go with it, and then we just haven’t taken the next steps to start videoing, and that sort of thing.
Jocelyn: Okay, I’m just thinking out loud here. That sounds like a lot of stuff. When we are talking about physical health, emotional health, all these different types of things, that is a lot.
Shane: It’s hard to market that.
Jocelyn: Yes, I guess I’m having trouble wrapping my head around exactly what this product might look like, and who you would be targeting with it because if you tell me that you are targeting all women, that is not going to work.
Shane: And if you tell us your targeting all those things, that is not going to work. What could happen there is each one of those things could be its own course within a broader program. Almost like a unit, like when you are teaching. For example, you can go to some women and you can say, “Hey, we’re going to help you get better in your finances, in your fitness, and your whatever, whatever, whatever.” What if they are already fit and their finances are already good? You can’t market the whole product to them because you are not speaking to their pain. Their pain might be, they don’t have time in their schedule because they’ve got five kids.
So, what is going to have to happen is you’re going to chunk this down, which is actually going to make it easier. You’re going to say what is the first thing we’re going to target? What is the second thing we’re going to target? I think you were thinking too small. It could even be a community where each month you focus on a certain thing, like in April is health month.
Jocelyn: And I think that will be a lot easier to create because trying to create a course with all of these different things, it’s going to be really hard.
Shane: It’s also going to be hard to really convince people that you are an expert in fixing everything in their life. But even if you are, it doesn’t matter if you are. It doesn’t matter if you are, it doesn’t matter if you’re not. Because the perception is what’s reality. If someone comes up to me and says, “I can fix you emotionally, mentally, spiritually,” I’m going to look at them and go, “Okay, right, sure, okay. Yeah, where’s the collection plate you are about to pass, buddy?
Jocelyn: But I think, from a content-creation standpoint, and also from a course participant’s standpoint, I think that that is going to be a lot easier to do if you choose one aspect at a time and start working on that, and then from a participant’s point of view, it is also going to be easier because it’s like Shane was saying, I’m not trying to work on everything at once. I’m going to start here, and then I’m going to branch out.
Shane: Then what will happen is you will create one of these things, whoever you feel like is the most qualified or the best one. What was that about best challenge that you did? Was is the eating thing?
Kellie: A nutrition challenge, yes.
Shane: Okay, so maybe that is where you start your discussion, is you say, “Hey, we’re going to do a nutrition challenge.” And get all these emails, then you are going to prelaunch your first premium challenge, which is going to be like the next level of eating or whatever. We’re going to fix this part of your life first, then that is created. Now you can market that forever but then the next thing you would create would be the next thing, like maybe mental health, like you talked about mindfulness or mindset. Whatever the second one is, you’ve already got a built-in group. “Hey, guys, remember last month, when we fixed your eating? Now, we are going to continue that habit and hold each other accountable. That is really what you’re helping people do is build habits. You’re going to build one habit at a time over the next year or two, and build this huge community where now you can say, “Hey, we’ve got eight sales funnels that all lead to this one place. But, we have one ad that is targeting people that want to fix their nutrition. We have one ad that is going to fix people and their mental health. We have one that is going to feel emotionally valuable.” And you build the sales funnels over time.
Jocelyn: So, does that make sense?
Kellie: I have one follow-up question about that, I guess. Would you offer all of this for free as we’ve done in the past?
Shane: No, no, no. You are not even going to create it and start charging for it. How long ago did you do that nutrition challenge?
Kellie: Oh, it’s been a good year, yes.
Shane: Oh, great, perfect. This is the best time to do it because– “May, get healthy for summer,” or whatever. Basically, you’re going to go in, and say, “Hey girls, we’re going to do this again. We’ve got this women’s group here; we’re going to do this challenge again. Last year was amazing. We’re all going to do it again. Remember how awesome it was? And all you new people that just came in, you’re going to join in, too.” You’re going to make them sign up on email for this challenge.
Jocelyn: And I think that one can be free.
Shane: That one can be free, and use the exact same challenge you did last year. Don’t change anything. No new work. That is the motto around here. What you are going to do then, while everyone is going through this challenge is you’re going to create a prelaunch. You are going to do the next level of that, whatever it looks like. Whatever you are going to create and that outline about “Inside Out,” “Healthy Inside Out,” “Beautiful Inside Out,” whatever you call it. You are going to go to the next level of, we’re going to work together, and in one month we are going to build a habit of not just one little challenge but we are going to build this habit of being nutritious. That is going to be ready to be sold to these people that go through this challenge at the end of this.
Shane: And then the next thing that you are going to do is whatever is next on the outline, and then the next thing on the outline, and you’re just going to roll each month basically adding these things and eventually you will have all this stuff together, and you can put it in a membership community, and now you really can sell it altogether. Does that make sense?
Shane: The key that is going to keep people paying is the accountability. That is what’s going to be the big deal. It is getting emails everyday to follow the challenge, being able to talk in a Facebook group, but this content can be created over time.
Kellie: Okay. Do you think just having one of those, not the first free one, but the next one is enough to open a membership site?
Shane: Yes, 100%.
Kellie: Okay. That is really the ultimate goal, very much like what you were saying like a monthly type focused book club, maybe, all those types of things.
Shane: Yeah, because you are going to pre-sell the next one to this group. If you get 100 people to do the challenge, I bet you 10 to 20 of them would probably buy your next thing. Especially if it is related. You said not everybody finished it? Let’s say 10 out of 100 finish it, those people are going to buy your next thing. While they are buying your next thing, you’re going to have a challenge for whatever is going to be next.
Shane: And those people will go through it, there’s 10 more, and you invite those ladies to go and build a new habit because you just got them the results. Is just like Jocelyn did with her lesson plans, and when you built like one a month.
Jocelyn: Yeah. I just did a little bit at a time, I sold one month. If people bought it, I would make the next month. And that is what I kept doing over and over again.
Shane: And she presold it. She would say, “Here is August– oh, crap, I’ve got to make August.” Like, “All right, guys, you want to buy September? Well, enough people bought it.” And then, at the end of that year, though, the second year she didn’t have to make anything. The work was over.
Kellie: Y’all have recommendations on pricing? When you are just starting out with something like this? We kind of struggled with that, too. Trying to figure out exactly how much to charge, not wanting to go too low, but not too high.
Jocelyn: Right. You kind of have a benefit and that there are a lot of competitors. Some people see that as a negative thing, but I don’t necessarily see it as a negative thing. That means that people are making money in this space, which is a good thing, and it also gives you a point of reference where you can look and see, well this person is charging this, this person is charging this. They are offering X, and I’m going to offer Y. That is how you sort of compare. Usually, the way that we tell people to try pricing is to just try something. Throw something out there. You don’t want to be way higher than everybody else. You also don’t want to be the way lower. Try to be in the ballpark. But especially when you are just starting out, and you’ve always given people free value, I would keep it low at first. Allow people the opportunity to be part of a beta group, meaning that they are going to pay you for your services, but they are early adopters so you want to reward them for that.
Shane: And you could also relate your pricing. A good strategy when you’re first starting out is to be able to relate your pricing to something. For example, let’s say that you are going to do this first thing. The first one is a challenge to fix one thing. We’re all going to drink water everyday or whatever. It is simple, it is not too complicated. It is something that you know people can succeed at and they’re going to have fun doing it. If it was a water challenge, everyone is going to read drink so many classes a day, and everyone in the Facebook group has to share a picture of them at dinner, or at each meal with a glass of water, or something. Just fun stuff.
But then, the next thing is, okay, now, we’re going to build this new habit of, we’re all going to eat our macros everyday of this many calories, that is more complicated. That is what you would sell. But if you sold that, let’s say $29, you can say things like, “Less than a dollar a day,” or, “For less than a cup of coffee,” you can do things like that with your pricing early on to give people a point of reference why it is such a good deal.
Kellie: Got it.
Shane: But I think, eventually, you will be able to charge much higher for this. I know people in your space that are charging $80, $90, $100 a month. Like nutrition, and wellness and things like that. It just depends how passive it is. The more passive, the less you can charge because you are just trying to get as many people in as possible. What was your price? What did you want to charge for it?
Randi: You know, we’re not sure. I think we were thinking somewhere around the $50 mark.
Shane: Okay, charge that. Start that, see what happens.
Jocelyn: Just see if anybody buys it.
Shane: Yeah, just start there. Do your challenge, then say, “Hey, we’re going to do this for $49. Let’s go.”
Kellie: We did an in-person group here a couple years ago, where we did four weeks, and we would meet one night a week, and we did–
Randi: $100 a person I think.
Kellie: Yes, and then it got up to $147, I think, if two of them signed up together.
Shane: How many people did it?
Kellie: We had about 12 in each group.
Shane: That is awesome. You have proven your avatar will give you $100 for a month. Now, online, it might be a little less because there is less personal contact. You’ve definitely proven 100% that your avatar will give you $100 a month in person for four meetings. Maybe online, they will give you half of that. That is 50 bucks. So, try it. Then, once we try it, once we get people to buy it, we will raise that price until people stop buying, then we will back up one step. There is no way to get your pricing right at the beginning, is the moral of the story. It is impossible. We charged $89 for a year of lesson plans when we first started. Now it is like $500.
Kellie: Oh wow.
Shane: We would have never thought we could charge that but the only way we figured it out was we doubled the prices. We just kept doing it.
Kellie: Wow, okay, that is crazy.
Shane: Okay. Where you at now? A lot of stuff coming at you here, left and right. All of a sudden, the business is starting. So, where are you at, and what do you got next?
Kellie: I’m interested to know what your recommendations for how to grow the email list outside of just the Facebook group. Obviously trying to capitalize on that low hanging fruit as you said, but outside of that, what do you suggest next?
Shane: Your challenges. Use your challenges. You could run ads to a sign-up page, and get emails for that 30-day challenge every month. You could start a new challenge every month, that same challenge, over and over and over and over again, and you will get new people in your challenge, new people in your group.
Basically, they just give you their email, then you send them an email that has a link to the group, they join your group, now you’ve got two places to contact them. You just target new people every time. They didn’t do the challenge last month. You can use that same challenge every single month, you could use that same product as the gateway every single time, and build an entire sales funnel just on that, and then add new challenges later.
Kellie & Randi: Okay.
Jocelyn: Yeah. Another way is just with your content. Your podcasts, if you plan to do any written content, do all of that with the intent of having people find you in search results. You should be asking them for their emails as well.
Shane: Yeah, also on your guests, pick guests who are well known, and maybe have their own email list. Look for guests in your space that have online businesses. They want to get in front of your audience, and they want to tell their audience they appeared somewhere. Start reaching out, and asking people, who have big audiences to come on your show and that will grow your show, too.
Randi: Okay, that is helpful.
Kellie: One of the things that we were just going to ask is from a practical point of view is, and I know you’ve addressed this in your podcasts at different points in time with different folks but we feel like we are so busy, and we have been working on this business off and on, in pits and stops, and seem to have trouble with consistent focus, and just consistently staying engaged. Just wanted to know, from a practical standpoint, if you guys have any tips for us to break through that barrier.
Jocelyn: Yes, I would say first of all, give yourself credit. I feel like we don’t do that enough. We are so hard on ourselves, we say, “Oh, we haven’t done enough,” we are never satisfied, which is kind of a good quality, but can also be a bad quality. I would say just remember that you do have lives outside of this. It is hard. It is not ever going to get easier. People always think that life gets so much easier. It just changes. I would say just pat yourself on the back when you do things well, and when you do get something done for one thing.
Shane: Yes, and then the next thing is, it is ironic that you have a holistic wellness business because you are trying to create your entire holistic business in one fell swoop. That was the vibe I got as soon as we started talking earlier, was you’re trying to do everything. We’ve got this plan that we’re going to fix everything and everyone’s soul from now until kingdom come. You can’t do that. You can only do the first one. The problem is, you’ve got to laser in on the first step of the staircase. That is what you’ve got to finish now. Then, you’ve got to connect with each other. I would really suggest that you guys go invest in Google apps for business, or something. It is $10 per month per user or something. Do that so that you can get in there and you can share a calendar. So that you can have emails that are related to the business. Maybe, get a tool like Asana something where you can communicate and create projects. You’ve got to have a way to break this down, bite-size it, and organize each other together. That is how you get to the next level but you just look at the next step. Jocelyn and I are doing this right now. We had all this huge list of things on a giant piece of paper today, and we were like, “Oh my gosh, this is just so overwhelming. What do we do?” So we just put it down, went to Cracker Barrel, and got some eggs. We just couldn’t take it. It was too much stuff, and then we came back we were like, “What’s next? Clean the office.” That was it. That is what we’ve got to focus on right now.
Jocelyn: Especially in a partnership, it is so important that you make sure that you have the same goals, and that you’re on the same page with everything because we have this problem sometimes. I’ll have my list of things that are really important to me, and Shane has his list of things that are really important to him. They don’t always match up. Then, you will sometimes have conflict because your expectations aren’t meeting the other person’s expectations. If you take some time to talk about that and figure out what it is that everyone wants in the goal that everyone is going toward, then it helps immensely. We are married to each other. We live in the same house, work together 24 hours a day. But yet, we still aren’t always on the same page.
Shane: One of the best things is having some kind of community or people that you can get a tiebreaker, where you can say, “We’ve got these 10 things that we need to work on.” You came to us and you’re like, “I have all these things we need to work on,” and we’re like, “Okay, edit your podcast.” That is your next step. Nothing else matters, right? And then, when that is done you’re like, “Have a challenge. Get your emails.” Is good to have a place where you can say, “These, I think you’re the next four things we need to do.” Just get a tiebreaker vote, right, wrong or indifferent and do it just so you can move forward.
Jocelyn: And of course, that is something that you can do in our community. You can throw it out there, and say, “Okay, this is what we are planning to work on. What are your thoughts?” You can use that information and work together to try to figure out what is the best course of action.
Kellie: Do you feel like it is important for both of us to be focused on the same thing at the same time? We have complementary skill sets, and so some of what we’ve done is just divide-and-conquer approach where I’m working on one piece of things, and Randi is working on another. But it sounds like maybe, you are saying to try to laser in on the same thing?
Shane: Only if the skills match it. Like the podcast for example, maybe one of you is really good at hiring. You are the person that needs to get this done, and you will take action and fix it. Then the other person could go and do things like, “I’m really technical, so I’m going to get into iTunes, and figure out how to submit this, and how do we get it on our blog,” and things like that.
Jocelyn: I’m totally okay with you doing different tasks, but what I was trying to say is I want your goals to be the same. Sometimes we think that the other person’s goals match our goals, but Shane and I were talking just this morning, and I’m like, “My goals are asked X, Y, and Z,” and he’s like, “Well, my goals are A, B, and C.”
Shane: Actually, my goals are more like, “B, Q, and R.” I’m just kind of jumping all over the map, Jocelyn’s really orderly.
Jocelyn: Yeah, that’s his goals today.
Shane: That’s my goals today. Tomorrow it would be like X, G, 4, whatever.
Jocelyn: That is pretty much how he rolls. But, yes, what I’m saying is just make sure that you are on the same page as far as where you want to go long-term and short-term, as far as who implements the day-to-day stuff. I don’t care so much about that, like, by all means, split that up in the way that makes the most sense.
Shane: Your goal right now is; we’ve got to get this podcast launched within the next 14 days. Then you say, “How do we do that?” You go watch a training, you go do whatever, we go in there, and figure it out. And then you would say, “Okay, you do this, this, and this. I will do this, this, and this. We’ll work together and get this done no matter what.” And then the next step is, we’ve got to relaunch this challenge. What does this mean? What does that look like? We do this all the time with Post-it notes. It is so low-tech, but you just take Post-it notes, you write down every step in a project. What we do, we draw lines on a dry erase board, and it will say like, Shane, Jocelyn, Gracie which is one of our assistants, and Johann which is another one of our assistants, and we put Kitty, and we put all these people’s names on a board, and then we put the tasks where they go best. Who is the best suited for that task? Then, that is kind of the plan going forward. Everybody’s got what they’ve got to do. If you’ll do that with each other, that is an unfair advantage, man. You can really take things to the next level fast.
Randi: Awesome. Okay.
Kellie: We found, too, if we stay in touch with each other every day, because we’re not married, we tend to move forward. If we let two to three days go and we don’t talk at all, then our accountability’s gone.
Shane: Let me recommend a couple tools for you guys. If you want to stay in touch with the people in your team, you’ve got to be really proactive about it, and you have to run a business in an asynchronous way. You can always be together, you can’t be having meetings. We’ve all got kids, we’ve all got lives, right? That is why it is critical that you both have a calendar that you share. The cool thing about Google calendars are, you can have your personal calendar, and you can give each other access just to see, “Oh, she’s got a ballgame this week,” or whatever. You can also set up multiple calendars and click them on and off so you can have a business calendar, you can each have a personal calendar, and then you can say, “Oh, well I need to talk to you on Thursday. Oh, you’ve got a ballgame,” you already know that.
Shane: Do the calendar, but also get a tool called Voxer. Voxer is an amazing app for your phone. That lets you have asynchronous communication that is kind of like voicemail, but is it ongoing conversation. It is incredible when you use it. But you can say like, “Hey, I need to meet with you on Wednesday, are you free?” You just leave a message, and later on, they can go listen to every message in the chain. I have all these Voxer with five or six people and I only check it every other day. I listen to the whole conversation, and I put my input in. I get to have that conversation when I want to. If you can connect your calendar, and your conversations, it will take you to the next level.
Randi: Because text just doesn’t cut it.
Shane: Text don’t work. You’ve got to be able to text and talk, and Voxer is a great way to do that with your calendar and all your other stuff, too. Okay?
Randi: Awesome, thank you.
Jocelyn: alright, ladies, this has been a great conversation. I feel like you guys are on the brink of something really awesome so congratulations for what you’ve done so far. A lot of people don’t even make it this far. I think you are doing great.
Before we go, we always ask all of our guests, what is one thing based on what we talked about here today that you plan to take action on in the next day or so?
Randi: I think it’s getting those podcasts the interviews that we have recorded to someone online to do the editing for us, so we can get that ball rolling to get those launched.
Shane: Awesome. Perfect. Once you get that rolled out, the great thing about having batched, scheduled content is all the pressure leaves, and you’re going to work on everything else. It is going to be awesome!
Guys, thank you so much for coming on the show today. Thank you for sharing with everybody. I’m sure that a lot of people are going to get a lot of things out of this podcast that will help them move their business forward, and we cannot wait to help you guys in our community to get this thing launched. The dream is there, it has been there for three years, so it’s time to make it a reality, okay?
Kellie: Yes, sounds great. Thanks.
Randi: Thank you.
Shane: Super call today with one of our Flip Your Life community members. We would love for you to be a member of our community as well. If you would like to join our Flip Your Life community, head over to flippedlifestyle.com/flipyourlife, and we can show you how to join today.
Jocelyn: It is now time to move into our Can’t Miss Moment segment. These are moments that we were able to experience recently that we might have missed if we were still working at our normal 9-to-5 jobs. Today’s Can’t Miss Moment is heading down to one of our favorite indoor water park. It is in Sevierville, TN. It is called Wilderness at the Smokies. We went there because Anna had a dance competition.
Shane: This is a Can’t Miss Moment because there was a dance competition at the convention center there and our whole team has to go. There has teams from all over the place that are showing up to dance in these competitions. A lot of the people that were going didn’t even stay at the resort where the indoor water park was. Some of them did, but some people were getting cheaper hotels here, and cheaper hotels there. It really made me think, man, we are really blessed that we can just say, “Hey, we’re just going to stay on site, we are going to stay right here where the competition is and we’re going to stay for a couple extra days and let our kids use this facility and have a great time.” We felt really blessed while we were at this water park and to be able to afford it, and to be able to give our kids that experience and to tie in a little mini family vacation with our daughter’s dance competition.
As much as we love our Can’t Miss Moments, there’s actually one thing we love even more. That is a success story from our Flip Your Life community members. Before we go we wanted to share an actual success story from the success forums in the Flip Your Life membership.
This week’s success story comes from Veronica Lopez, who has been on the podcast before. She writes in the success story forum, “I have a huge success story. My automated webinars are working!”
Jocelyn: Alright, Veronica says, “In January, I posted a rant/rave encouraging everyone to dive into webinars. I recently had a chance to speak to Shane and Jocelyn in a podcast episode, and my action step was related to diving into automated webinars. I jumped in with Easy Webinar on Monday evening. The platform is pretty easy, it took me a day to play around with the system, re-record my webinar and set up a Facebook ad to send people to register for it. The first automated webinar ran last night, and another one ran tonight. I had six attendees and two sales from the training.” Wow!
Shane: That’s amazing.
Jocelyn: “I had another sale just from the ad. That’s three sales on a $187 course.”
Shane: That’s like 600 bucks just for doing the webinar.
Jocelyn: And she says, “Basically, the software and the ad is now paid for, and the rest will be profit.” She even got some key takeaways, I like this. It says, “If you have a webinar that is working, don’t delay. Get the automated set-up pronto. Provide a bonus for registering during the training over ten, fifteen to thirty minutes after, integrate with your email provider so that you can easily tag the registrants and follow up.” And she said, “That’s it for now. I have tons more to observe and learn.”
Shane: This is an amazing step for Veronica. She’s had some success, she’s made some money in her online business but now she’s trying to create that passive income and as we worked with her in the forums, we kind of said, “Hey, we think EverWebinar is where you need to go. Evergreen webinars can make money all the time. You don’t actually have to be there.” And she did it, and she had huge success. Congratulations, Veronica on taking action and getting it done and being just a great example for everyone in the Flip Your Life community.
Before we sign off, we like to close every show with a verse from the Bible. Today’s verse comes from 1 Peter 4:10. The Bible says, “Each of you should use whatever gift you have received to serve others.” Make sure you are using whatever gifts and talents you have in your online business. Get out there, serve other people. People need you and what you know. That is all the time we have for this week, as always, guys, thanks for listening to the Flipped Lifestyle podcast, and until next time get out there, take action, do whatever it takes to flip your life. We will see you then.