On this week’s episode, we have returning guest and super active Flip Your Life member, Karim Morato.
Karim is a certified Spanish teacher who created her own website, Homeschool Spanish Curriculum, to make learning Spanish simple and meaningful for homeschooled students.
She was featured on the show 8 months ago, when we helped her build the foundations for her online membership.
Karim was also an active participant in our exclusive member mastermind. This helped her build a more interactive online platform to showcase her Spanish teaching expertise that attracted more homeschoolers to sign up as members.
She recently started using Facebook Live to try and grow her leads through ads and by conducting short webinars. She is also developing a new course that she believes would branch out to a new set of learners, but needs more insight on how to pitch it in the right direction.
Join us as we help Karim analyze options and see if a re-launch is what her online business needs to take it to the next level.
Another information-packed episode, you do not want to miss!
You Will Learn:
- The importance of knowing what your people want
- How to grow leads using Facebook Live & webinars
- Why you should take advantage of conferences
- How to target different segments of your audience
- Plus so much more!
Links and resources mentioned in today’s show:
- Karim’s First FL call
- Flip Your Life community
- Karim’s Website
- Elementary Librarian
- Flipped Lifestyle Patreon Page
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Can’t Miss Moment
Today’s Can’t Miss Moment is a snow day with the kids. So far, we only actually had one snow day here in Kentucky. But when we had that day, it was pretty awesome just to not have to worry about trying to find somebody to watch our kids, or having to take a day off work because the kids were at home. Instead, we were able to stay right here in the house, we didn’t have to get out where it was cold and yucky, and it was super, super cold that day. Like, 10°F, something like that. It was nice just to hang out here. We did different things. We did a snow day packet with the kids. It’s like work from school. It we were able to work on that with them. We played some computer games, because we’re nerds like that. It was a great day.
Can’t listen right now? Read the transcript below!
Jocelyn: Hey y’all! On today’s podcast, we welcome back Karim and help her relaunch her membership site.
Shane: Welcome to Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started.
What’s going on, everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again this week. We got a super exciting guest for you today. We are welcoming back a guest from our show who we helped in episode 97. Her name is Karim Morato. Karim, welcome back to the show.
Karim: Ola! How are you?
Shane: As you can see, Karim speaks Spanish. Karim has an awesome online business idea. She is a homeschool teacher who teaches Spanish, helps people teach their children Spanish through her membership site. The last time that she was on this show, we helped her kind of set everything up, kind of niche down, figure out what direction she was going in. Karim is a member of our Flip Your Life community, and she came into our mastermind. We have a monthly mastermind. Every couple months, we take a small group of our members and help them really take it up a notch and get to the next level. We helped her set up her infrastructure, set up her membership, and open the doors basically to the online world. Let’s get caught up a little bit with Karim and see where she is today before we help her take it to the next level.
Jocelyn: Let’s go back to right after we’ve recorded last time. What was happening before we recorded, right after we recorded, and bring us up to now.
Karim: Basically, guys, first of all, I am very thankful for you both. The membership has been a great source of help for me. But also joining two masterminds made a big difference for me. Like Shane was saying, the first mastermind was more about where do I go? The second mastermind was more of like, “Okay, you need to grow this baby.” I basically have been concentrating in growing the membership. What I did was I created a marketing plan. I joined Facebook, created my Facebook page. I have 400 parents following me now. I also joined several Facebook groups where my parents congregate so it is great because that give me an idea to create my own Facebook Spanish group. I have almost 130 parents there, too.
Shane: You didn’t have any of this last time we talked on the podcast, right?
Shane: Yeah, that was just a fresh start.
Karim: Yeah. That came out of the second mastermind where I had the membership, and I was like, “Okay, what is next?” I was getting a little bit distracted. I wanted to do other things and you guys had stopped me and said, “No.” “Stop the Shining Object Syndrome right here,” and, “You need to grow this baby.” It was funny because I didn’t know where to stand, and you gave me the impossible task where you just told me, “Go and get a testimony.” I was like, “I have zero members. Go on and get a testimonial.” And I got one.
That made a big difference because parents were able to watch the testimonial, and that testimonial helped me promote it. I put an ad in Facebook. It was almost like the push that I needed. From there, I started doing my own thing on Facebook. Of course, I kept a little bit of the local parts because I have a newsletter that I advertise which is the local newsletter. I got some members from there, too. But most of my members have been because of the Facebook testimonial effect.
Shane: Okay, so basically, I remember we were talking about this in the mastermind, and I can remember your episode where we were just setting everything up. Everybody starts out so broad and overwhelmed. Like what we were saying was, during that mastermind, you were so broad and so overwhelmed looking at a hundred different directions. We were like, take the one thing you got created. Give it to one human being. Get one testimonial, and that is the first brick in the wall. And when you did that, it was a lot, I guess, easier for you to go out and say, “Hey, I can go into this group of other homeschool people who are teaching their kids Spanish and say, ‘Look what I’ve done.'” “Hey, I can start an ad, and say ‘Look what I’ve done.'” That is what so important when anyone is stuck, is to just take some kind of action.
That is kind of what you did to get the ball rolling. Now, you’ve got a little following. You’ve got people on Facebook that are talking with you, talking to you, following you and you are becoming an expert in these other groups that you kind of organically joined. Tell us about the actual membership. You know, you open up your membership for homeschool Spanish lessons, and how many members do you have right now?
Karim: I have 11 members right now.
Shane: That is amazing.
Karim: But one of the things that came out of the whole growing and targeting, I’ve been very focus-oriented, is that I got to hear what the parents wanted, people that were following me wanted. The number one request was also they needed Spanish schools for primary years. The thing is, they were asking for something that I was not thinking about. It took me a while with some self-reflection, because I also have my own daughter.
She is seven years old. She also told me, “I want to learn Spanish in a fun way.” With that personal request, and everybody asking me the same thing, I was able to say, “Okay, I am adding the new course into my membership.” It was almost like I completed the product that I needed to complete through these months.
Jocelyn: Yeah, it is kind of funny because I feel like a lot of times that we think we know what people want. We go out there really excited about what we think they want. Then, we get to talking to them, and they’re like, “No, that’s not what we want at all.” It’s kind of fascinating. We have people do this all the time. I think one of the most important things people can do starting out is to have a personal face-to-face meeting with somebody who fits your description of your target customer. The purpose of the meeting is not to try to sell them anything. It is just simply to see what they need. What are their problems, how can you solve those problems. I think that is really cool that you said that because I’m always trying to tell people this, but sometimes they don’t want to do it.
Shane: We think we have the curse of knowledge. We think we know all the answers. We think we know what people need. Also, it’s not as much about asking people what they want. That’s like asking a sick patient what their disease is, and what the cure is. They don’t know. That is why they go to the doctor. You got with people, you’ve talked to people. You sold people what you are already selling, and then you started listening to their symptoms and the problem they actually had, then you figured out, “Oh, I was trying to go seven through 12. They were wanting first through fifth.” You move the cure, because you are the doctor for them once you realize what their symptoms were basically.
Karim: Yes, and that is true. When you homeschool, you help the whole family, you know what I mean? I noticed that I was getting the teens. I still think that there is a great need there to teach the 7th to 12th grade students. They are there, but also I was amazed and surprised the parents wanted the Spanish course for the early ages, too.
Shane: Yeah, that’s funny, because in American schools, they require you to take those Spanish classes or French classes or German or whatever. You’ve got to take two years of some kind of foreign language in high school to avoid it in college. That is basically why people take it. But they kind of put it in your head, “Hey, this is what all the people in schools are teaching. Therefore, that is what the homeschool people will need.” But then the homeschool person might have a different agenda. It is not just to get it out of the way for college like a high school student. It is just so fascinating that you never would have been able to figure that out just by researching.
You never would have been able to figure that out just on your own because you are the expert. You had to jump off the cliff, and go get with someone who you thought was your avatar, and then discover that when you were working with them. That is what so many people don’t do. They just think they’ve got the answers instead of finding someone who has the problem, and then coming up with their solution or modifying it a little bit.
Karim: Yes, so what I am doing now is I am basically saying, “This Spanish course for primary years is coming up. Get in the wait list.” I started a wait list. When I relaunch my membership, it is part of the strategy, too.
Jocelyn: Yeah, I think that that is great.
Shane: When we were talking about this for about a week in the forums going back and forth, and you were like, “Okay, I know they need this primary thing,” and one of the things that you asked that I thought was really fascinating was, “Should I scrap the old thing, and make this a brand new thing?” This is where I kind of want to magnify the power of memberships. You don’t have to redo everything. You don’t have to throw all your old stuff away. The beauty is, you can just open an area in your membership, another forum basically, where primary student’s parents can go.
They can get their primary stuff, and that can coexist right beside the secondary school membership that you’ve already created and got people in, and now you are just segmenting your audience of homeschool parents who want their kids to learn Spanish. Now all you’ve got to do is show them, “Hey, oh, your kid’s in 2nd grade, I can help you.” Or, “Hey, your kid’s in 10th grade, I can help you,” and everybody just pays one fee, and it is all so easy and it’s one product and everything lives there.
Karim: Yes, and I know that is going to be a complete hit. Because parents will not believe that such good courses, because they are good. Not because I’m the teacher, but I know they are great. I’m putting a lot of research about how to create them, to make sure that students are learning correctly, speaking correctly. I know parents are going to really see the value of the course membership.
Shane: Yeah, and you don’t have to keep up the five different videos, now. You just create one ad campaign, and maybe over here, you target parents of young kids, and over here you target parents with older kids, and they all go to the same sales page that you created one time. It is awesome.
Karim: I did my first Facebook Live last Friday, and I could see how it was so natural for me to move the content, give the content, but say, “Okay, this will be for primary years.” Now, if you have teenagers, “This will be for teenagers it.” It is very natural for me to present the content for both needs. What I did is that I edit the video, and I made it a shorter version, and right now I am basically running a Facebook ad with a video, and right now it is almost 500 views.
Jocelyn: Yeah, that is awesome. I think that you should probably be multi purposing it, too, so also maybe try to put it on YouTube. Things like that. You know, this is just going to give even more people to see, then interact with it.
Shane: Okay, so be kind of brought everybody up to speed, and if you want to go back and really get the full story, go to http://flippedlifestyle.com/podcast97, episode 97, and you will be able to hear Karim’s first interview. But let us follow up now. We’ve done great so far in the time we’ve been together. You’ve gotten members, you’ve got this new segment, you are going to be able to market this to a really large demographic of people. What can we do to help you get to the next level with your membership site?
Karim: Okay, my objective is I want to grow my list. I’m working right now on my sales funnel, and on my nurtures sequence because I want to relaunch in April. Why April? Because in May, everybody goes and starts looking for their curriculum for homeschool curriculum. Usually May and June. I think, and you guys maybe can correct me if I am wrong, relaunching my membership with the full courses will be good in April. I’m using also Facebook Live now. Also, I want to do webinars to achieve that goal. Can you guys give me an idea how to work Facebook Live and webinars? Is this possible to grow my leads in an effective way?
Jocelyn: Yeah, I think that is a great idea. I mean, video is just where everybody is at right now. It’s just like the hot thing in Internet marketing. I think you should definitely be doing that. You should be running ads, like cold ads to people who are not familiar with you yet. I would probably maybe do that to some content first.
Shane: Like before you invite them to a webinar, or something like that.
Jocelyn: Yeah, I would do some free content on your site, get them pixeled on your site and then run another ad with, say, a video or an invitation to a webinar. I do a lot of automated webinars for Elementary Librarian, and that works really well for me. People just seem to like going to those. I call it a ‘free training’ because my people don’t really understand what a webinar is.
Shane: And most homeschool parents that are not Internet marketers probably won’t understand the word webinar either.
Jocelyn: Yes, so you might just call it a free training, and you know, if you want to do it live, I know that that is something you feel comfortable with, then that is totally cool. If you want to do it automated, then I think that is fine, too.
Shane: I think people get really confused with Facebook Live. Facebook Live is not really a sales thing. It is more like a way to communicate with your audience, like this Facebook group that you formed with a hundred and something people. The page with 400 people that have liked it. It’s just a way to keep in front of them.
Jocelyn: It boosts your ‘Know, ‘Like’, and ‘Trust’. That is very important if you want people to buy things from you.
Shane: I would do very simple, small things with Facebook Live regularly. Maybe you have a once a week thing where people can ask you questions, or you just get on and teach a small lesson like, “Hey, while your eight-year-old is eating breakfast this morning, go over these three things in Spanish with them. The bowl, the spoon, and the milk.” Or whatever, you know?
Karim: I like that.
Shane: Yeah, do something really simple like that that does not overlap with your curriculum, because you are teaching them in a way that’s just like, “Hey, that really worked.” By the end of the week, my kid knows that a bowl is– what’s the Spanish for bowl? I don’t know what the Spanish for bowl is. What is that, Karim?
Karim: La tasa.
Shane: Okay, there you go. By the end of the week, I’m not going to try to say that, but my child would be able to say that from watching that video. If you can give them little, bitty nuggets of results on Facebook Live, why would they not come to your webinar that happens once a month, where you are going to teach them how to teach their kids something like really foundational? And then they jump into the actual membership off of that.
Jocelyn: And what you are going to “sell” on Facebook Live is something for free that they give you their email address in exchange for it. You’re basically just trying to do some list building, growing that ‘Know, ‘Like’, and ‘Trust’ factor so that people will feel confident and comfortable buying from them in the future.
Shane: We like to build chains from the person to whatever we are selling. Your chain here would be like, “Hey, I’ve got my Facebook page and group. That is one link in the chain, you’ve got to be really active there. Then your next link on the chain would be Facebook Live, which would be really consistent and regular and short. You don’t want 20-minute Facebook Lives. You want two-minute Facebook Lives that deliver easy results. The next link in your chain would then be this webinar where you are just wanting people to get registered even if they don’t show up, like Jocelyn said.
You just want the email. Then, you can let your autoresponder and other webinars go back and sell, but that would be further down the chain. But, that is what you want to build right now, is just how can I get people to register for the webinar, which gets me these emails? Easy: consistently communicate with them on Facebook Live so when you ask for the webinar, it is a no-brainer for them to say yes.
Karim: And this is good, because I learned what you’re saying to me, the hard lesson, because even though it was my first Facebook Lives, which is okay; I was experimenting. But then after watching it, I was like, “Wow, that was a webinar. That was not a Facebook Live.” And I realized, I told myself never again. I’m going to rename this Facebook Live to Five-Minute Spanish, something like that.
Shane: Exactly. Everything you do for free has to deliver some kind of result. That is another thing that people just don’t understand. Sometimes, people grandstand on their blog posts. They make a big point and that is fine. They may say, “Well, this is the way it is.” But then, the person has nothing to do. There is no result from it at the end of it. If you can have a Facebook Live, and that someone goes and teaches their kid like, the breakfast stuff, they’re going to get a result. When the kid, three days later, says, “Hey, hand me my spoon,” in Spanish, but they say it in Spanish, the parent is going to go, “Wow, she really knows what she is talking about.” So, when you ask for the webinar email, it’s going to be a lot easier because she trusts your knowledge.
Jocelyn: Yeah, when you think about doing things like that when you are planning your content as far as free content, always try to think about things. “Okay, what is something that I could give away to people that they would want to share with someone else because it is so good that they are like, ‘Hey, this is really cool content, let me pass this on.’?” For instance, on Elementary Librarian right now, I’m doing an ad for some free black history month resources. Basically, I’ve had several people sharing that. I’m just giving it away, totally for free. No email address required or anything. Now, am I pixeling you when you get to the site? Yes. But, I’m just giving that away. People are like, “This is really cool, thank you.” They are sharing it with their friends. Just from that alone, I’ve had over 100 people like the Facebook page this week. I’m not running any light campaigns, anything like that, I just did those free resources.
Shane: It was because you thought about it ahead of time, though. She said, “What is something timely? How can I deliver a result? How can I help the person do something, teach their kid–
Jocelyn: And make them want to tell someone else?
Jocelyn: Exactly. Then, it’s a no-brainer when you ask for currency, and that does not mean cash. Email is currency. A click to your page is a currency because you were going to pixel them.
Karim: Okay, this is great stuff guys. Thank you so much because now I see better. I was so confused on Friday about, “Okay, what is a webinar, what is a Facebook Live?” And I said to myself, ” I can’t keep doing this Facebook Live for so long.”
Shane: Here is an easy way to think about it. A webinar is a play on the word, seminar, which we know is somewhere you go to sit down and learn something for 30 minutes to an hour, or all day. You’ve got people that are invested, they are coming to a webinar.
Jocelyn: They should know you really well before you were giving them all that content like, that’s a lot of information.
Shane: A Facebook Live is a way to deliver short bursts of information, or to engage directly in a Q&A format with your audience. For you, I think because you are teaching something, that is what you’re going to use Facebook Live for. But it is short, quick tips, more than anything else. We have another member who’s done our mastermind named Carolyn Lincoln. She was on the podcast, too. She’s at playtobehave.com which is about dog training. She was doing the same thing that you did when she started doing Facebook Live. They were really, really long. We told her, “Carolyn, prove you can show your dog how to sit. That’s all you have to do.” Like, go over to your dog, and look at it and go, “Sit, Uboo, sit.” Make the dog sit, and then look back and go, “I can show you how to do that, too. Watch this.” Show me how you got the dog to sit, and say, “I can teach you everything else about your dog later. Bye.”
Jocelyn: It was like a two-minute video and we were mesmerized.
Shane: Mesmerized, because my dog would not sit for me. But she taught me something, she showed me how to do it. I went and did it and it worked with my dog. We joined her membership because we needed help training our dog. That’s what you are going to do here. You are going to say, “Hey, teach your kid how to say ‘fork’ and ‘spoon’ in Spanish. Bam! Come back tomorrow to learn something new.”
Karim: Teach us how to do five greetings: Buenos Dias, Buenos Tardes, Buena Noches.
Shane: Yeah, give them a tip, and move on and say, “If you do that, I guarantee, your child will speak more Spanish tomorrow that he or she did today. We will see you on Wednesday when I do my next Facebook Live.” And you’ll start getting more and more people watching that little regular Facebook Live thing you do.
Karim: What do I do with those five minutes? Should I repurpose them in an ad and just put them in my Facebook page?
Shane: You can. I would just throw them on YouTube, most what I would do. Our strategy is going forward, we do YouTube first is what my kind of plan is, and I’m going to share it on Facebook because I just want you in more places.
Jocelyn: We are actually considering doing them live simultaneously using two different devices to put it on YouTube Live and Facebook Live.
Shane: The reason our mentality is YouTube first is because Facebook is not inherently searchable like that with a Facebook Live video. If I created YouTube Live videos and it’s YouTube live, and then Jocelyn is also filming me on Facebook. But Facebook in our mind is like the second level, then basically it is going to be in a search engine place. People are going to go and look up, “How to teach my child Spanish,” and your stuff would be there. The same thing here. If we do YouTube videos first, it is already on YouTube, it is up there, our VA’s can go in and put in words for the descriptions and tags and all that stuff. Then, it is on Facebook, too.
Shane: Yeah, but that is how we are going to do it.
Jocelyn: Okay, so we’ve talked a lot about how to get people to come to you and how to get them to opt in, things like that. What else can we help you with today?
Karim: Okay, assuming that I would do everything that you guys told me, okay I’m ready to launch. I’m sure that I have everything that I need to relaunch. How do I prepare for that?
Shane: Okay, you’re never going to have everything you need to launch or relaunch.
Jocelyn: It’s like having a kid, or getting a dog. You’re never ready for any of these things.
Shane: Getting married. What?
Jocelyn: What are you trying to say?
Shane: That’s all right. You can never be fully prepared. I want to change your launch mentality. I like ‘opening’ and ‘closing the doors’ better because it does say, “Hey, do we have the rocket boosters ready? Hey, are the wings okay? Is this thing going to blow up when I launch it?” You already have everything ready. You really just need to get that first part of the curriculum in there, and you can go ahead and start selling it now. If you want to have like a big special day with some scarcity, and there’s like a 48-hour window–
Jocelyn: Open-cart, closed-cart. That’s fine.
Shane: Yeah, you can do that. It is more like, we know people want this. Let us just go ahead and give them what they want. It really boils down to how fast can you get the first month of content in there, and then you can add it as you go because people are going to be working their way through the content while you create the new stuff.
Jocelyn: We’re not big on hold waiting thing. We’ve never done that. We’ve just started creating stuff and started selling it. Sometimes, it won’t be done. We’ve sold things with just an outline before. Nothing else but an outline. And so, this is what we’re planning to do. Do you want to buy it, yes or no?
Shane: Do you want to get in on this before we jack up the price when it is actually created? Some people launch, some people just open the doors, some people go forward. If you’ve got the stuff ready to sell, just start selling it. There is no reason to wait until you have the perfect path.
Jocelyn: Do you have something to put in there as of right now? You said yes, right?
Karim: Yes, right now it’s basically my Spanish 1, 2 and 3 courses.
Shane: Are you going to relaunch specifically for this new segment?
Karim: For the primary. And it’s almost like I wanted to do something big before the parents go to the homeschool convention. Just to say, “Hey, this is a Spanish curriculum here that can help you teach your son or daughter Spanish.”
Shane: You know how some people are like, it’s like a secret like, “Something is coming.” And you can do that stuff. It’s more like, “Hey, I’m Karim, I’m teaching tons of people how to help their kids learn Spanish. I’ve got a new thing just for you.” And just send an email. Get it rolling. Before you’ve set up this huge launch, just send an email and see if anybody will just go ahead and buy it. If they will, that is great. What if 10 people sign up in the time they were going to spend building all this launch stuff?
Jocelyn: Why would you tell them no? Why would you not take their payment for the next two months? It just doesn’t make sense. No, I mean, if you want to have like a sort of formal thing, I don’t have a problem with it unnecessarily, if you want to wait a little while and formally do it when you have a more things in it. But if somebody comes to you right now and says, “Hey, I really want to buy this,” then let them.
Shane: I think it’s not necessarily a relaunch as much as what you are saying is, how do I tell all these people I now have this other area in my– just an email to all those people. That’s who you learned from, that they wanted this.
Jocelyn: In fact, I think what I would do right now at the stage is, I would send an email out like a little survey. I would say, “Hey, based on your feedback, I’m working on this new primary area. Here are some things that I’m considering. You have any additional ideas?” When people click on that, and they interact with it–
Shane: Those are people that want to buy immediately.
Jocelyn: — You know that they are very interested. Then, you might send them another email and say, “Hey, thanks for your feedback on my questions. I’m getting ready to open this, but before I do, because you showed interest, I was going to see if you are interested in joining first?”
Shane: Yeah, you could just send an email out. Go put the first week of lessons in, and say, “The primary area is open in my membership. We are ready to start teaching primary students. Get in now, here is the price, same as the membership.” Just email them, and tell them it’s ready. They are not waiting for the price. They are not waiting for the surprise of, oh, this is what the big secret was. They are just waiting for you to say, “Hey, this is what you already want. I am now offering it. Pay me.”
Jocelyn: Yeah, so I would just start running ads.
Karim: Okay, no problem, I will. Since I’m still writing in some blogs where I am a guest, they are allowing me to put some opt ins for that.
Shane: And do that. That is fine.
Jocelyn: Now, let me ask you some questions about this convention. We have several different homeschooling people in our membership. I always hear people talk about the convention. Is there one convention, are there many conventions? How does this work?
Karim: When I’m talking about convention, they go by state. But I know in Virginia it will be in May. I know in Texas, North Carolina it’s around May and June. That is where homeschool parents go. They get training. They go and buy curriculums, used curriculums, new curriculums. It’s a big deal for homeschool parents.
Shane: Can you target those conferences with the ads?
Jocelyn: Yeah, I would encourage you. I wouldn’t say this to everybody, but I think that it would be really wise for you to maybe try to get involved with some of those actual in-person conventions. A lot of times, you can speak at them, and you don’t have to be a professional speaker or anything. I’ve spoken at several of the state of Kentucky, and I am far from a professional speaker. You can just contact them, and say, “Hey, I’m interested in presenting on Spanish in this homeschool convention. This is what I do.”
Shane: Or even get a table. Can you get a booth at the Virginia one?
Jocelyn: I would definitely try to get a booth. Yeah, think that would be a really good idea. You can meet some people in the space, and just start to get your name out there, rather, maybe and even in some surrounding states, if you can get that together. Another thing you can do is you can ask them if they do door prizes. A lot of times, they will draw for door prizes at the end of the conference. You can donate so many months of membership, and that could get them to say your name and people would be aware of you.
Shane: Oh, then that would be good, too, but then if you can go to the Virginia one, which is close to home, one, you can say, “I’m featured at this homeschool convention,” which gives you street cred. That’s why anybody talks at a conference, it’s for street cred. It’s not for making money.
Jocelyn: And you can also targeted with ads, people who are interested in homeschool who live in Virginia. Say, “Hey, it was nice meeting you at the Virginia home schooling conference.”
Shane: Yes. I like the idea of contacting the Texas convention of Spanish– whatever it is, and saying, “Hey, I want to give away free membership for my Spanish curriculum as a door prize. Would like to do that?” That is how you can get your name out there without having to go to all these things.
Karim: Yes, that’s a wonderful idea. Never thought about that.
Shane: If you can, you should show ads to all those conventions. We have friends that homeschool all their kids. Like, she has four kids. She homeschools them. I’m not sure they would go to a convention. Some people go to conventions, some people don’t. I think that you are going to have to think about that. Everyone who homeschools does not go to conventions.
But there is going to be other people at home, that are like, “Man, I’d love to teach my kids what she is teaching.” How to get in front of them as well? They may not even go like those pages. You’re going to have to have two thought processes of how do I reach the hard-core people going to the conventions, and how do I reach the people who don’t go to the conventions, basically.
Karim: Okay, that sounds good.
Shane: We can flush that out in the forums. We can start to threads and say, “Okay, here is all the things I can target for the convention goers, here is all the people I can target for this.”
Jocelyn: Yeah, I did this a lot when I was starting out with Elementary Librarian. I did the Kentucky Library Association. I’ve done several other meetings across the state of Kentucky. It just kind of gets you out there, and it gets people familiar with what you have to offer. It’s just like any other industry. You go to a live event, you meet people, and you kind of learn more about them and their pain points.
Shane: And the lesson here for everybody listening on the podcast is, online marketing is not totally online. That is why Jocelyn and I are getting ready to go to Dallas, TX to go to an event. We were looking into setting up an event in March. It is to get out there, be in front of people, and see people, and network. There are things that you can do offline to grow your online business. Or, especially where you are, where you’ve got this foundation built, and you want to build out that foundation stronger, if you can do that in the physical real world, it makes it a lot easier to just pile on the online stuff.
Karim: Yes, yes. I will consider that. I will be contacting them, and I think that I love the door prize. For some reason, I’m getting a lot of customers and leads from Texas. You just gave me a wonderful idea right there.
Shane: Okay, I think that that is a bigger topic. We’re going to have to flush that out more the forms, okay? Let’s talk more about that in the forums, and let us go on. Do you have any other questions you want to ask us while we’re still on the air?
Karim: I have a lot on my plate, you know, but I see the end of the tunnel when it comes to completing the courses. I see my Spanish one course is going to be completed in March. I have a lot of other avatars that I have said no to right now because I want to be focused on a homeschool avatar. But once I finish the Spanish 1 course, should I consider selling that course to another avatar that I have?
Shane: You mean like a high school teacher?
Karim: No, I have two avatars. I have either the professional adult that wants me to teach them Spanish, and I can’t do that right now. They want to buy the course. Or, I could actually open a new membership, like a tutorial membership to help high school students to improve, or make sure to support them in the Spanish one course? I have two avatars that I could go that I know they want because they had been asking me for my services, but I have said no, because I needed to work on the homeschool avatar.
Jocelyn: I think that if your content is the same, meaning that you are going to use the same course for the different person, I think that is fine. I don’t have a problem with that. That is just a matter of showing an ad with different pain points to a different person. That is all that is. If it comes with any type of trading time, or you are saying tutoring, I’m not really sure about that. I guess it just really depends on what your goals are.
Shane: Yeah, I think this goes back to the reason we started shifting towards talking about this chain effect. We just talked about it before. Let’s say you’ve got your business. Let’s say it’s like a chandelier. You’ve got this one chain that you build initially that is holding up this big heavy chandelier. One link in the chain is the Facebook ads, the next link is the free content, the next link is the opt in, and then sales page then the product, right? If you can connect another chain from the roof down to that chandelier, it’s going to make it hold up easier, right? So, if you can say like for example, you started out with this secondary education chain, now build another chain for the primary.
It is still going to the same area, you had to create a little bit more content for that, but it’s still the same thing, right? If you can build another chain, a new Facebook ad to a new piece of content, to a new opt in, to a new sales page, for the adults who wants to learn Spanish, but they still go to the exact same place, you don’t make anything new, it’s still, “Take Lesson One.” It is still, “Do that.” Then that just makes your business stronger. Now, if you’re trying to hang 47 chandeliers, you are going to have a really ugly ceiling, and everything is going to come crashing down eventually, you know what I’m saying? You always have to evaluate it like that. Am I really just creating a new path to the same product? That is not a different avatar. That is a different segment of your audience, does that make sense?
Jocelyn: That a different ad.
Shane: A new avatar means this is a new person with a totally new problem that I have to solve with a totally new solution. An avatar can be someone who wants to learn Spanish. That someone can be a primary student, or a secondary student, or an adult. If you are teaching in exact same way, or close to it, and maybe you just add some supplemental stuff, then that is just a new segment, a new ad. You’re just trying to reach new people with the same content. If you can do that with what you’ve already created, without a whole new thing, then yes, why not just start out a sales page for the new person?
Karim: Okay, sounds good. That answered my question. I was kind of afraid to start something that was going to completely change my focus, which is better quality of life: my family. And still myself, wearing all these hats. But in this case, I think I will sell the course, the Spanish 1 course like an online course. I think that will be an extra passive income for me.
Shane: Exactly. It is like what we do. If you look in the Flipped Lifestyle community, the main thing we teach people is how to settle in on avatars, get an offer worked out, get that thing for sale in a membership area; we are really big on recurring revenue. But we have other trainings. We have things on webinars, we have things on Facebook. We add things all the time. We are just adding links to the chain. That is all we are doing.
Now we can say, “Hey, we have webinar trainings in there.” Maybe the entrepreneur who didn’t have a path into our membership before now does because we’ve created a new course. You’ve already got a place for them to go. You are just helping someone else there that is totally acceptable anywhere in your business. Don’t be so tunnel vision, like Jocelyn said earlier. If somebody said, “Hey, I would love to join that right now, I can just take the courses that already exist.” Say yes. Don’t say no.
Jocelyn: It was like the other day, we had somebody in the community and he was like, “Somebody offered to join if I gave them this pricing.” We were like, “Give him the pricing!”
Shane: They were like, “Oh, I missed your Black Friday sale. Man, I would have joined at that time if I got the Black Friday sale.” And we were like, “The dude reached out to you begging to come in. Don’t say no. Be like, ‘Okay, sorry, you missed that ad.’ Give him the Black Friday sale, that is okay.” If anything, it’s a reward for that guy taking action and reaching out. Don’t ever say no to money. If they want to throw money at you, let them throw it at you.
Jocelyn: Especially when you are just starting out, if you are an established business and you don’t want to give discounts every five seconds that is fine. But if you are just starting out, then, yeah, give them the discount.
Shane: If you’ve got people that have asked you for that training, why not let some of them join and say, “See if this works for you. Give me some feedback.”
Jocelyn: “I’m going to give you this special discount offer because you are testing it out for me.”
Shane: Exactly. It doesn’t say ‘Sales Professional who wants to learn Spanish’ but it is still ‘Learn Spanish’. So, come learn Spanish.
Jocelyn: Alright, Karim, that was an action-packed phone call. Lots of awesome questions there. I think people out there listening will be really fascinated about what you have been able to do so far. Congratulations for coming as far as you have so fast. You’ve done really awesome!
Karim: Oh, thank you guys. I’m waiting for the next mastermind.
Shane: It’s coming, it’s coming.
Jocelyn: Yeah, we’ve then trying to get moved and all that. It’s been a little crazy, but we’re planning on having another one here in ’17.
Karim: Okay, that is good, guys.
Jocelyn: Alright, Karim, before we go, we always ask our podcast guests, what is one thing that you plan to take action on in the next 24 hours to move your business ahead based on what we talked about here today?
Karim: I’m going to go ahead and start planning my Facebook Live Five Minutes Tips so I can have the topics, and I can start doing that weekly so I can get consistency on that.
Shane: Awesome, that is a great thing to do. I also want you to start in the forums, the post about how we are going to advertise to these two different segments. We’re going to work on that email to open the doors as fast as possible on your new stuff. Okay?
Karim: All right. Thank you so much, guys.
Shane: That’s for coming back on, Karim.
Karim: Okay, bye.
Shane: Another awesome call from one of our Flip Your Life community members. To learn more about our Flip Your Life community, head over to flippedlifestyle.com/flipyourlife, and we can help you with your online business today.
Jocelyn: Alright, next we are going to move into our Can’t Miss Moment segment of the show, and these are moments that we were able to experience recently that we might have missed if we were still working at our regular 9-to-5 jobs.
Today’s Can’t Miss Moment is a snow day with the kids. So far, we only actually had one snow day here in Kentucky. But when we had that day, it was pretty awesome just to not have to worry about trying to find somebody to watch our kids, or having to take a day off work because the kids were at home. Instead, we were able to stay right here in the house, we didn’t have to get out where it was cold and yucky, and it was super, super cold that day. Like, 10°F, something like that. It was nice just to hang out here. We did different things. We did a snow day packet with the kids. It’s like work from school. We were able to work on that with them. We played some computer games, because we’re nerds like that. It was a great day.
Shane: Yeah, I love snow days because one of the great things when we were teachers was you get snow days. You get the day off, or whatever. But there is so much to do. We wanted to get stuff done around the house, clean the house up, all that. A snow day never felt like a day off. Now, we really do. When the kids stay home on a snow day, we just say, all right, other than appointments that we don’t want to change, we take the rest of the day off. Maybe, we catch up on some work at night and once the kids go to bed. But we really take advantage of that time when they are home to actually spend time with them.
Jocelyn: It is nice not to always be praying for a snow day. I feel like when you are a teacher, you are just waiting for a snow day, begging for one because you just need that day off so badly. Now, I find myself sort of not wanting snow days only because I like to have a longer summer when we were teachers, if you like we didn’t really have a feeling. It is nice to be able to enjoy a snow day now and then, but not be dying for one.
Shane: Alright, guys, that is all the time we have for today. Before we sign off, we like to close of every one of our shows with a verse from the Bible. Today’s Bible verse comes from Colossians 3:23. And the Bible says, “Whatever you do, work hard as if working for the Lord and not for men.” Remember, guys, in everything in your life, there is a bigger picture at stake. You don’t have to please anyone. Just go out there and use the talents, and use the abilities that God has given you. Get out there and use it to change the world, and make something happen in your own life.
That is all the time we have for this week. As always, guys, thanks for listening to the Flipped Lifestyle podcast, and until next time, get out there, take action, do whatever it takes to flip your life. We will see you then.