Need ideas on how to focus on your target niche in your online business?
Listen in as we help today’s guest on focusing on his target niche to get his online business started.
We have a super, amazing guest on air today!
He is someone who has inspired many (including us) with his down-to-earth personality and has helped hundreds of clients through his unique approach in handling Small Business Internet Marketing and SEO know-how. We have Flip Your Life community member, Bill Parlaman.
Bill is married and is the father to 5 fantastic kids. He got involved in the online business scene back in 2006 and founded Radical Marketing Solutions right from his basement.
He specialized in getting client websites more traffic, leads and sales. He made processes very easy to understand and delivered high yielding results. He was able to leave his full-time job as a Risk Control Manager because of his agency’s huge success.
A few years later, he joined one of the largest marketing agencies in Philadelphia, and is currently serving as their Chief Digital Officer. It was an offer he just couldn’t miss.
Things were going smoothly, until June 2016, when he was diagnosed with colorectal cancer after going through a routine annual exam. It was this life changing event that forced him to rethink his priorities and focus on making huge lifestyle changes for the sake of his family.
He managed to try several diet styles like the Paleo diet, and found that the Ketogenic type diet was what worked best for him. Throughout this transition, he has lost more than 60 pounds and has felt a surprising, steady flow in energy because of his commitment and determination to healthy living.
After a successful major operation in September 2016 and having taken several weeks to recover from the biggest battle of his life, he is now 100% cancer-free. (Note: he was back in the forums after he had his surgery!)
Now, he is looking into starting a membership site where he can invest his knowledge and have passive income that he can eventually use for his retirement.
Join us as we discuss the angles we need to analyze in order to get the foundations of his membership site started. You also don’t want to miss Bill’s inspiring journey.
Let’s get started! 🙂
You Will Learn:
- Why your story is vital to your online business.
- How to find the right angle to tell your story.
- The importance of using the right marketing language to attract your audience.
- How Keyword Research can give you good insights for your next steps.
- Plus so much more!
Links and resources mentioned in today’s show:
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Can’t Miss Moment
Today’s Can’t Miss Moment is our morning workout ritual. We are so thankful that we get to have the freedom and time to take care better care of our health. After dropping the kids off to school, we go straight to the gym and stay there a couple of hours… Jocelyn takes her classes, while I train and lift weights. Going to the gym every morning and not having to deal with the crowd is just an awesome experience overall.
You can connect with S&J on social media too!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
Jocelyn: Hey y’all! On today’s podcast, we help Bill choose between two online business ideas.
Shane: Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started.
What’s going on, everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you as always this week. For those of you who may be new to the show, you are listening to a podcast that is a little different than most online business shows you’re used to listen to. We do not bring on experts or gurus or guests promoting their latest book or their latest affiliate product. No, we bring on actual members of our Flip Your Life community, real people building real online businesses.
Today, I am super excited about our guest. He is a great guy, very inspirational story. Got a lot of cool things that we are pushing into online. Our guest today is Flip Your Life member, Bill Parlaman. Bill, welcome to the show.
Bill: Thank you very much.
Jocelyn: We are so glad that you are here today. We have been looking forward to talking to you for a little while now. We always start our shows by telling everyone a little bit about you. Tell us about your background, and your journey in online business so far.
Bill: Sure. I guess I got involved in online business back in 2006 or so. I got involved early on learning how to build and flip websites online. As I started to learn how to build and flips websites online, I started joining entrepreneur groups like Meetups, and things like that. The people in these groups needed help with their websites and before you know it I was making WordPress websites for local business owners.
One thing led to another, and I started having to turn down business because I was working in my basement until three in the morning, building these websites for local business owners, started getting in the ranks, started learning about search engine optimization, and before I knew it, I had my own off-line agency where I was helping local businesses get online, do search engine optimization online, lead gen, etcetera.
Jocelyn: Sweet. That is always a good skill to have as an online entrepreneur.
Shane: Oh, yeah, if you know how to work the SEO and the WordPress stuff, Jocelyn’s sister, she still does this a little bit. She used to do the same thing, like build WordPress websites, and things for people. That image, I always get in my mind that anyone who is like, “Yeah I build websites.” Is that 3 AM fighting with code?
Jocelyn: There is like one line that won’t fit?
Shane: Yeah, like trying to get a business launched. I can imagine that drove you crazy sometimes, didn’t it?
Bill: Well, yeah, it did. The biggest thing is, obviously, with websites is the website’s never done and working with clients, you need that the button green, I wanted it yellow–
Shane: You made it, like X439Z green instead of X4392, you know?
Jocelyn: Or make that logo pop.
Shane: Yeah, make that logo pop. Make that logo bigger. So you got into SEO. Where are you at today? What are you trying to do online going forward?
Bill: I parlayed that. I was able to leave my full-time job as a risk control manager at a trucking company. For three years, I ran my offline agency, online-offline agency helping local businesses with their online marketing. I had an opportunity to join one of the largest marketing agencies in the Philadelphia area, and I’m currently chief digital officer at that agency.
I’m loving what I’m doing, working with a lot of great clients, and things of that nature. However, running my own business and things like that, I’ve not done a great job for retirement, etcetera. What I’m looking to do is start some niche websites where I can grow them, have side income, maybe, eventually down the road, I can sell them, and maybe make these part of my retirement plan as I go forward as I retire.
Is that something I can continue to do as I get a little bit older, etcetera. That is really where I am looking to take things. Unfortunately, in June of this year, I was diagnosed with colorectal cancer. By surprise, I did my annual exam with my doctor. Found some things, one thing led to another, went to a GI doctor, had some tests, and lo and behold, found that I had cancer. Prior to the cancer diagnosis, I have lost about 60 pounds doing the Paleo diet, really changing my life around. My mom was diagnosed with cancer, unfortunately passed. I have a bunch of kids. I have five kids. I have a couple of little ones.
My wife and I hit the reset button, and I really want to be around for a long time for my kids. I started making some healthy lifestyle changes, learned about Paleo, lost a bunch of weight, and then started learning more and more about different healthy lifestyle techniques. Moving from Paleo into a ketogenic type diet. Once I was diagnosed, as I was learning about the ketogenic diet and Paleo and really understanding how the science has been showing that a ketogenic diet, a diet low in sugar and low in carbs, can really help with stop cancer growth, tumor growth, it’s kind of like the next thing where I said, “Well, maybe I can start helping people who have also been diagnosed with certain types of cancer. How do I help them, use the ketogenic diet in fighting cancer, preventing cancer, etcetera?”
Shane: Awesome, man. How is your health today? Are you in remission, or how is all that happening for you right now?
Bill: Right, so right now, I am 100% cancer free.
Shane: Amen, man. That is awesome.
Bill: Yeah, they did catch it early. Even though it was early, I had a major surgery that happened at the end of September. I was in the hospital for six days, spent time at home recovering a little bit. It really took me about 6 to 8 weeks to feel back to myself. With that being said, one of the biggest complications with my type of surgery are bowel obstructions. Unfortunately, the night before Thanksgiving, I started getting some pain in my belly and I kind of blew up. I spent the entire holiday weekend of Thanksgiving holiday, Wednesday night through that Tuesday in the hospital with a bowel obstruction.
But everything was cleared, and I am good, and I am still exercising every day. I am eating healthy. It’s just one of those things that you have to go through, but I know that my healthy lifestyle eliminating the sugars, and the carbs, and moving every day, not so much doing intense vigorous exercise, but just moving really helped with my recovery. Again, I bounced back from my surgery pretty quickly, and things are looking good.
Jocelyn: That is awesome. The thing that I love the most about this whole story that you told is that you’re actually in the community this whole time. I could remember you coming in after your surgery, and saying, “Hey, guys, I’m back.” Thinking about the people out there listening, what was your excuse, you know? Bill is here after a cancer surgery and he is working on his online business.
Shane: Yeah, I remember the day you joined the Flip Your Life community, dude. I stopped everything I was doing at that moment because at that week I have had a couple things like snag, things just weren’t going as smooth as I wanted them to. You join, and you had your introduction thread. I read your story, dude. I went straight to Facebook live. I was so inspired. Not only you fought off this horrible thing, and you got five kids, you’ve got a job, you are still forward thinking and looking, not only about yourself, how you can grow your online business, how you can plan for retirement.
You just aren’t letting anything stop you. I want you to know that we prayed for you when you were sick. We’d talk about you, dude, in our house and we are like, “Man, this is a guy who is going out there and doing it. We’ve got to keep moving we’ve got to keep praying. He is trying to help people, we are trying to help people,” and you inspire us to keep going. I hope that we can do anything possible, man to help you do whatever you want to do online.
Bill: Thank you I really appreciate that that means a lot coming from you guys.
Jocelyn: Alright, let a sort of jump back into the world of online business again. We want to know a little bit about where you are right now. I assume that the website creation is now finished as far as doing work for other people, right?
Bill: That is correct, yes.
Jocelyn: Okay, now that we’re finished with that, I know that you were kind of wrestling with a couple of different ideas right now. Can you sort of tell us a little bit about where you are as far as what you want to do next in online business?
Bill: Sure. I know for sure I want to start a membership site. Subscription business is the way to go, and that is exactly where I am focused. I’m really trying to concentrate on those ideas that is set up well for coaching, consulting, in a membership type of business. Right now, the two ideas that I have been batting back and forth are, I started my own agency from scratch, within the first year I was making six figures. Again, working in my underwear at my kitchen table, working with 10 different clients doing search engine optimization, building websites.
Did a lot of good things, a lot of smart things, and did a lot of dumb things at the same time. I really know that business, and now currently I am working for a very large multimillion dollar ad agency. I’ve learned even more since working in my underwear at the kitchen table. I know that I can help people that want to start their own off-line or online businesses helping offline business owners. I know I can do that. I am just not sure that that is where I want to go. I do enjoy my current position. I don’t want anything to interfere with my current job, obviously.
And then the other thing is the healthy lifestyle. The ketogenic diet, it is a very popular diet right now. A lot of people are using that diet for weight loss, and to cure their type II diabetes, etcetera. Where I came to it, was again, to lose some additional weight. I think from the time that I really started my weight loss journey, I’ve have totaled about 80 pounds. That is a combination of doing Paleo, the different types of movements, and the ketogenic diet, which really took it to the next level.
But then, learning about it from a cancer perspective, you know I thought well, learning and understanding about niches, well you have a niche which is weight loss, and then you niche it down into ketogenic diet, or Paleo, and can you niche it down even further into ketogenic diet or cancer. But the concern that I have with that is, it isn’t 100%. It is not one for sure. There is science and there is research backing up the fact that this type of diet can help. I am very concerned about not giving people a false hope.
I find that a lot of folks in this niche get very techy and scientific. I just need to boil it down and make it simple and easy to follow. The other thing is, I’m not sure how I feel dealing with people who have cancer. I am in some support groups now for people that have cancer, and they can be very sad and dark. I just I want to make sure that I have bliss in my life, and I am helping people.
Jocelyn: The way that we hear you describe it is sort of like, your first idea which was helping business people.
Shane: Like the agency model.
Jocelyn: Yeah, that one, to us, seems to be heavy for you meaning that if you work on it like it is going to be sort of, “I don’t really want to do this, but I’m going to do it. The other idea seems to maybe be a little lighter for you in that, it is something that you maybe enjoy doing more. That is definitely something to consider as you are looking at two different ideas.
Shane: I don’t want to go in so far as to use the cliché like, “What is your passion?” because that gets overused. But usually when you are you weighting two niche markets, the one you want to do is going to be obvious. You talk about the agency thing for 10 seconds. You talk about the ketogenic diet for three minutes.
Jocelyn: There is your sign.
Shane: Here is your sign. That is usually what we do when we say, “Alright, choose this niche.” Also, remember, for everybody listening, and for you too, sometimes you choose a niche and it is not going to work. But you don’t know until you do it. I think that you should probably definitely lean towards the ketogenic diet for the cancer patients..
Jocelyn: But, just remember that you don’t necessarily have to target people who are currently going through cancer. I would just use it as a part of your story, and some people are going to get drawn to you because of that, because they are like you. I don’t think you necessarily have to go there like it’s a requirement.
Shane: Also, too, you said something very true there. I don’t want to give people false hope. When we started Flipped Lifestyle, one of the biggest things that we looked at each other and said is, we cannot be like these other people that make this sound like A-B-C-D, and you’re walking on a beach in Bali with your Lamborghini. What we teach is not easy. It is hard. Everyone is not going to make it. That is true.
Jocelyn: A lot of people don’t. That is something that I struggle with sometimes. Sometimes, I’ll see people come and go and it is kind of heavy to me, it makes me feel sad. But I know that that is just the way it is. Everybody is not going to make it work.
Shane: What you have to do with anything where hope is a part of, whether it is the hope of starting your own business, whether it is the hope of being healthier, or it is the hope of maybe your cancer goes away, the only thing you should do is tell your story. This is what this did for me. Then, you have people in your life that have the same story or the similar story. This is what it did for them. You should try this because worst-case scenario it is going to stay the same.
You already are where you are. When people start an online business, they usually have their own job, they have their own family, they are going through life. The online business might make it better, it ain’t going to make it worse. You might as well try.
Jocelyn: I think the tricky part here is the marketing of something like this. How do you get across that you are solving a major pain point without throwing words out like “cure,” or “prevent”. You can’t really use those words and set yourself up for a lawsuit.
Shane: Yeah. Some people do use those words, but that gets into the shady part of nutrition and health business. I think the biggest thing is tell your story. You are not making promises of curing their cancer. You are saying, “Hey, look, I can probably pretty much predict you are going to lose weight if you do this.” That will give you a better chance of being healthier and enjoying your life regardless of how long it ends up being.
The focus is on your cancer story, it is not on cancer. It is on the diet and how it made you feel better, not the diet cured your cancer, or put you in remission, or help you stay in remission. It’s, “Man, I lost 80 pounds. I can jump. I can walk. I can run. I can play with my five kids. I can have a job and be healthy enough to have energy to work on my online business.” That is the angle you really want to look at here to inspire people like you’ve inspired us.
Jocelyn: That is exactly what we do in our brand. We don’t go out there and promise people you are going to make thousands of dollars or even hundreds of dollars.
Shane: You could.
Jocelyn: We just say, “This is what we did, and if you want our help to help you to live the kind of lifestyle that we live, then we are willing to help you. But we’re not making any promises.”
Shane: Right. What we do then is we say, we can point to Jeanette Stein. She did it. She had six kids, working full-time. Or we can point to Evan Burse, four kids, working full-time. There are other people that have done it, too. Marnie Ginsberg, who was just on the podcast. She’s working full-time, doing the same thing. You’re doing the same thing. You’re like, “I just lost this weight, this is what worked for me. Let’s see if it will work for you.”
Bill: Correct. Yeah, and the thing of it is, too, is I enjoy. Because of my job, I do a lot of consulting, I work with a lot of business owners, obviously, in the marketing space. I am a C-level executive, and the way that it has changed my life with losing the weight and the energy that I’ve got, the mental clarity since changing the way that I eat, just the way that I feel about myself.
I remember one time I was doing a speaking presentation, and someone tweeted me and asked if I played in the NFL. That was the day that I was, it “You know, am I that big?” I am 6’2″ but at the time I was 255 pounds, and now I am down under 180. Just the way that I felt, I’m in a very demanding business, and the ad agency space, it is hustle and bustle nonstop. You have to have that energy.
At my age I have five kids, so if I’m not mentally clear, and I don’t have the energy, and I’m not feeling good about myself, I don’t know that I would be as successful as I would be unless I really got myself in shape, both internally and externally, if that makes sense.
Shane: For sure.
Jocelyn: Yeah, and I think just what you just said there, I think even going at an executive-type niche–
Bill: I love that idea.
Jocelyn: –I think that could even work for you, and you could still talk about your kids or experiences, and you are probably going to attract some of those people as well. If you were going to go that angle, I would just gear most of my language toward executives.
Shane: I think what is going to happen, and this is for any niche, you need to tell your story. The story here that we are telling, the part of your story is, “I did this, and lost this weight, and now, this is how I feel.” Then people are going to get into your story, and down the page a little bit, you are going to be like, “Oh, by the way, I had cancer. That’s part of my story. I think that this diet helped me health-wise get through that.” It did not cure it necessarily, but it is just a part of your story.
Some people are going to hear your story, and they are going to say, “Oh my gosh, you’ve got five kids, and you are like an executive at an ad agency. Wow!” Or some people are going to hear you say, “Man, you are self-employed and you did this?” and other people are going to hear, “Man, you had cancer and you did this?” Your story is going to resonate on multiple levels, and it is all going to be built around your niche in this ketogenic diet, basically.
Jocelyn: Yes, so you just decide on an angle to take. You gear your marketing language toward that. But if other people find you, and want to do your programs, or purchase whatever you are selling, then yes.
Shane: I hear similarities here. What happened with us was, we started our online business, people around us heard, and we help a friend make money online. It kind of changed our life. One day in church, her husband came up to me, and was like, “I just want to thank you guys, because I can pay my mortgage with this money now. That money would not be there if you hadn’t have helped us.” We said to ourselves, we said, “Okay, if we can help one person, we can help more people. How do we do that?”
We thought that people would be drawn to us because our story was so exceptional. Kind of like, you lost weight and you are in remission, so people linked the two. We thought it would be, “Wow, you’ve made a ton of money, and you quit your job.” Really, what people ended up being drawn to us for was that we worked together as a husband and wife, that, and then we kept things simple. And we talk funny because we are from Kentucky.
Jocelyn: Also, we were teachers, so I think that we just have a natural ability to break things down into ways that people understand them. That was byproducts of what we thought was going to be the actual thing.
Shane: It feels like you want to go for the epic I-won-the-Super-Bowl-in-the-last-play story. That is what everybody says you should do. LIke, “I had cancer, and I ate good and now I am cured.” That is not true, right? It was other things involved. What you really just want to say is, “Man, I did this, and got this result. All these other variables are part of my story, but let me see if we could take your story and I can help you get the same result.”
Bill: Correct. Yes.
Jocelyn: How does that feel as we flush all that out, does that feel like a direction that you think would be worth exploring?
Bill: Yes, it feels good. I like the executive twist on it just because it is one of the reasons that I did do this program, and I resonated so well with it, is because it was easy. It did help me get energy and mental clarity because as business owners, as entrepreneurs, we are always looking for that extra thing, that extra edge. Right now I almost felt like, when I started going on this diet, and there are things like, I’m doing intermittent fasting, and things of that nature. The mental clarity and the energy, I don’t know if you ever saw that movie Limitless with Bradley Cooper, where he takes a pill? That is how I feel on this diet. I feel like I am shot out of a cannon.
Shane: If you will just make ads with you talking like you are talking right here, you may not even have to mention anything about you. You are just talking about how good you feel. Jocelyn said earlier, angles. I love that word about angles. What is your angle that you are going at to tell your story? If you go after the executive, what is an executive? Executives are like entrepreneurs and business owners.
Everybody is, “Well, I got to be successful. I got to make more money. I got to build my business. I don’t have time to eat good, or I don’t have time to do this.” You can be like, “Yes, I was an executive, and I’ve got five kids, and I got cancer.” It’s more like, they have no excuse. You are not attacking them the cancer with your diet. It’s just, you’ve got no excuse, man, I did this like this. You don’t even have these two variables. You need to get after it. This will work for you. That is where we are going to work.
Bill: Love it.
Shane: Love it, man?.
Jocelyn: Yes, so I think really what you need to do now is really get into the keyword research of this angle.
Shane: Ketogenic diet, pulling people in.
Jocelyn: Yeah, and see what is out there right now, get on Amazon, see what kind of books people have written, see what kind of websites are out there, like what other people are selling, and I think that is good to give you any a good insight into the next step which will be the offer.
Shane: You will see people that are teaching this diet, you are going to see them, who are they targeting? Are they just generally talking about the diet, or maybe they are talking about busy professionals. Maybe they are talking about dads that just want to lose weight, or moms that want to get into shape for summer. I don’t know what that’s going to look like.
But it will give you a feel for who is selling this, how they are selling it, and then how do you slide into that market space? How do you get some of that? Also, your keyword research, I think, is going to extend past that. You are going to have to look at what are busy executives searching for in Google? Maybe they are going in and typing, “Business owner lose weight,” or they may not know. Most people search for symptoms. They don’t search for the cure.
If you knew that cure you wouldn’t be sick. You go in and you say, “I have a headache. What is causing my headache?” That is what you search for, and then find things like the flu, dehydration, whatever. You’re going to have to figure out what symptoms busy executives search for, what special language they use to look for weight loss stuff compared to other markets. That is what your content is going to look like, going forward.
Jocelyn: Moving on to the offer, because that would be the next logical step, say that this keyword research does pan out, and you are thinking that it is going to be a good angle to go toward, what is something that you had in mind maybe for your offer, or even like an opt in bonus for this idea?
Bill: Well, there is a couple different things that I can do. I know most people go after the beginner market, the people that are looking to lose weight. There is a ton of search volume on ketogenic diet. The ketogenic diet is more about the eating. I also like the primal aspect of it of getting sleep, less screen time.
Shane: Yes, this is a health plan. It is not just a meal plan.
Bill: Yes, as more of a health coach for executives. It just so happens that ketogenic diet is part of this whole process. Within the primal blueprint, the coaching there, there’s a 21-day jumpstart. It takes 21 days to reprogram your genes, and here’s how you do it. Either I given them one or two of those days from a real strict ketogenic diet when I was doing it for cancer. I was checking my blood, and I was measuring my blood glucose levels and my ketones through what diabetics used to measure their blood.
I got a lot of questions about that. How was I doing that? What are the ratios? I don’t know that I want to lead with something like that because it might scare people. You’ve got to test your blood to do it. You don’t have to, but if you’re really serious about it, then yes.
Shane: We always tell people, the first time that anyone interacts with your brand, you’ve got to remove friction. That is what you do to get people in. When we run ads, for example, we run ads, we want no friction. I don’t even care if they give me their email. I just want them to click the link in the ad. They will land on a page where I’ll re-targeting-pixel them. I’ve removed the friction. It’s just, “Here’s the content, you don’t have to do anything.” But then I can contact them back to get them to go to something with a little more friction that has an opt in.
The opt in is not going to scare them away, like you said, it is going to get him started, and then we go to the next step which is usually what we pay for. That is kind of what the chain looks like. I would not doubt that you could do something like an executive challenge. If you could do something like a 21-day thing every month, you could do the same challenge every single month.
Jocelyn: Maybe even a seven-day, for like an opt-in.
Shane: Yeah, just something to get people started. For example, you talked about intermittent fasting. You could do a fasting challenge, where you do a three-day fast or something. That’s not scary, that is something that people–
Jocelyn: Well, it is scary for me because I like to eat.
Shane: –You could do something like a 48-hour-fast challenge, where you get a group together, everybody joins, they do it. They feel energized, they feel good, then you say, “Okay, now get into my 21-day challenge,” which is an opt-in. You take them down the road of, “Now, let’s live this together. You come in, I’ll coach you, we will have a private community, we will have group calls every week to talk about our health, and ask questions, you will have lessons about how to test your blood.” That is where it gets more complicated as you go.
Bill: Yes. I always think of membership sites– it’s just the way that I see them– as the membership itself is the product. The thing itself isn’t that important because how many times have we all bought courses, and we can’t implement because we have to ask questions and the person that created the course isn’t there? For an opt in I was almost thinking, do I just give them what diet is, because you can find that online.
Here is that you need to do, here is what the ketogenic diet is, this is what the primal ketogenic diet is. It could be an e-book or a digital download. Here is what it is. The next step is, if you really want to take this to the next level, it is one thing to read an e-book on this and do it. You are going to have questions so, the next step is to join the community.
Jocelyn: Yes, that is exactly right. We always say it all the time, give away the ‘what’, sell the ‘how’.
Shane: I think with yours, specifically, what we’re going to have to create, every level of your content is going to have to be participatory. That’s a big word. Do you hear that, Jocelyn?
Shane: They don’t teach that in most Kentucky high schools. You’re going to have to get people, not only to opt in for the diet, which that is kind of getting them to participate because they might try it for a week or something. But you want them to, “Hey, download the diet, try it a week, and then post a picture on my Facebook page.” Before and after or something, or post your results. Then the next thing is, “Hey, I’m opening my next 21-day challenge.
This is a public challenge free for anyone to offer.” You do it with them, and we can talk strategically how not to give too much access to you doing that, but it is just like a plan, people go into a Facebook group, they post pictures every day, they post their blood levels every day, I don’t know what it looks like, we will figure that out. Then you say, “Now, come into the community, and I will personally work with you.”
Jocelyn and I are big into macro planning. We will eat 150 g of protein, 150 g of carbs, X grams of fat, it doesn’t matter what she eats as long as it matches up the end at of the day. That is something that we like to do. There is people that we pay where we just say, “Hey, these are the macros I am eating now. I gained a pound this week, or fat, or muscle.” They adjust our macros for us. That is where they really get into the nitty-gritty of the expert helping them. That is a general model that we can follow to get people participating. Once they participate, it is like CrossFit, or something like that. It becomes this movement instead of just a membership.
Jocelyn: There is also somebody in the community, I can’t remember his name right off, that has a fitness related membership site, and is actually doing pretty well with it. I can’t remember his name offhand but I will get that for you. Maybe you guys could talk and share some ideas, because he is not in your exact same area.
Bill: Sounds good.
Jocelyn: Well, this has been a really exciting conversation, Bill. I really love jumping in with people who are right there at the start line. It really makes me energized, makes me want to start another business but I’m not going to do that because we already have enough businesses right now. But I’m really excited for you, and I think that we can really help you out to make this thing really exciting and something that you really enjoy working on. Thanks for the awesome questions and ideas that you’ve had.
We’re going to move forward, because we’re almost out of time today, but we always like to ask everybody before we wrap up, what is one thing, based on our conversation today, that you’re going to do, say in the next 24 to 48 hours to move your business forward?
Bill: Well, I’m definitely going to do the keyword research and try to find out from an executive standpoint, what are some of those keywords. I definitely know there is a ton of search volume for the terms around the ketogenic diet. It is huge, but niche it down in that busy executive niche, and then work to pick a domain name, and then try to get my site up as soon as possible, so I can start getting some content.
January is right around the corner when everybody is looking to start their New Year’s resolution. I think time is of the essence right now.
Shane: I think also, I like for you start a post about this. I think that we could maybe do something even faster if we started a ketogenic busy executive Facebook group, or something quickly, and maybe throw together a 21-day challenge or something.
Jocelyn: Even if your website is not done yet, we could go ahead and start that.
Shane: We could do something to start. I mean I would be willing to bet people could find that, and we could even promoted a little bit and then maybe we could test the waters of the bit that way to.
Shane: Alright, Man, listen, I appreciate you coming on the show today, not just so we can have a blast talking about online business and picking your niche and all that. But just because your story is inspiring, and you’re so transparent with it. It just pushes the notion out there that people can do this. You can’t let life, or obstacles or challenges get in your way, man.
You just gotta keep moving, keep putting one foot in front of the other, and whenever you hit that speed bump, you just plow over it and you keep moving forward. I want to thank you for being a part of our community and just for inspiring us everyday, man.
Bill: Thank you very much I appreciate your time.
Shane: Another awesome call from one of our Flip Your Life community members. To learn more about our Flip Your Life community, head over to flippedlifestyle.com/flipyourlife, and we can help you with your online business today.
Jocelyn: All right, next we’re going to move into our Can’t Miss Moment segment of the show, and these are moments that we were able to experience recently, that we might have missed if we were still working at our regular 9-to-5 jobs. Today’s Can’t Miss Moment is our morning workout ritual.
One thing that we are fairly serious about around here is getting in our work out. There are a lot of times that I go a whole month without missing a day. Most recently, in September, the entire month of September, without missing a day of working out. It is very important to us. Shane and I met, actually, in the fitness dorm at the University of Kentucky in 1998.
Shane: We had a gym in the basement, and it was awesome, it was amazing, 24 hours a day.
Jocelyn: We’ve been through our ups and downs as far as being consistent with working out. But recently, we have really tried to make that a priority. Usually, what happens is, we will take the kids to school, we’ll drop them off, and usually we go straight to the gym every morning.
Shane: We work out from about 8 o’clock to 10 o’clock. Sometimes, some of that in there is walking around, getting ready and getting dressed things like that. Talking and hanging out with my buddies, and drinking coffee over by the bench. We go in, Jocelyn goes to classes, I usually go in the weight room and lift weights. It is just something that was not a priority for a few years while we were working full-time jobs. Jocelyn ran and she did train for some things during that time, but we did not go to the gym.
We didn’t really spend the money for a gym membership. We just didn’t have time. If we could get in a workout or two a week, it was probably a miracle. But for the last pretty much two years, we have been going almost every single day. Especially during the school year, we go doing that routine where we take the kids, drop them off, go from 8 to 10, and it is really made a world of difference just in our health, and our fitness, and just everything else in our life, like stress relief to be able to go to the gym every single day.
We were just talking about it on the way home, how awesome it is that we get to do that. Especially at the time that we get to do it, because it is awesome going to the gym when very few people are actually there because you can get in and get your workout done. I was just really thankful to be able to do that every single day of our life.
Before we go today, we like to close every single one of our shows with a verse from the Bible. Jocelyn and I draw a lot of inspiration and motivation from the Bible, and we just wanted to share some of that with you. Today’s Bible verse comes from 2 Timothy 1:7, and the Bible says, “For the spirit God gave us does not make us timid, but gives us power, love, and self-discipline.” Take that power, take that love, take that self-discipline. Get out there and build something that can not only make your dreams come true, but can help other people as well.
That is all the time we have for this week, as always, guys, thanks for listening to the Flipped Lifestyle podcast, and until next time, get out there, take action, do whatever it takes to Flip Your Life. We will see you then.