Considering pivoting your online business? Or maybe just focus on growing your current online business?
Listen in on today’s episode and find out how our guest handles this decision, and how we help her take her business to the next level.
This week on the Flipped Lifestyle podcast, we bring you Flip Your Life community member, Kiana Porter-Isom.
Kiana was a former Middle School Teacher turned Entrepreneur.
She created www.edupreneurtoday.com to help teachers position themselves for leadership roles outside of the classroom, as well as guide the budding edu-preneurs to transition so they can earn more for their family.
She has tons of ideas that she wants to share with her community.
You might be in the same situation or might know someone who needs help with figuring out the next step.
Join us as we talk about how she can reach the right audience, how she can make an impact without compromising too much of her time and energy.
Don’t miss this episode!
You Will Learn:
- What kind of content do I create to attract the right audience.
- How do I start to market and create content.
- How do you pick the right model for your audience.
- How pivoting can work to your favor.
- And so much more!
Links and resources mentioned in today’s show:
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Can’t Miss Moment
This week’s “Can’t Miss Moment” is our live event that we just had in Chicago. We had a group of our Flip Your Life community members meet us in Chicago for an all-day session of Masterminds helping them personally one-on-one, face-to-face with their online business. Had some amazing food. We had an amazing venue that was just awesome to have a meeting in. And, then we went on a dinner cruise with all of our Flip Your Life members that night on Lake Michigan. Saw fireworks over the city. And just had an absolutely fantastic time in Chicago at Flip Your Life live.
You can connect with S&J on social media too!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
Jocelyn: Hey y’all! On today’s podcast, we help Kiana take her education website to the next level.
Shane: Welcome to Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright, let’s get started. What’s going on everybody? Welcome back to the Flipped Lifestyle podcast. As always, it is great to be back with you again this week. For those of you who may be new to the Flipped Lifestyle Podcast, we welcome you and we want to let you know ahead of time, this is a little different than other online business podcasts you may have listened to. We do not bring on experts or gurus who are promoting their new books or their new products. No, we bring on actual Flip Your Life community members, people we really work with every single day in our Flip Your Life community and we help them take their online business to the next level. And then, we let you listen so that you can get that information and apply it to your own business as well. We are super excited for our guest today, Kiana Porter-Isom. Kiana, welcome to the show.
Kiana: Thank you so much for having me. I appreciate it.
Jocelyn: Yes, it’s exciting to talk to you today, a fellow education website person so…
Jocelyn: We really like that.
Shane: This is our wheelhouse, this is our wheelhouse.
Jocelyn: We know a lot about that. So, quickly tell us just a little bit about you, your background and what you’re doing online.
Kiana: So, I’m Kiana. And I am a former middle school teacher turned entrepreneur. I am a wife, I’m a mom and I really enjoy working with teachers both in the classroom and helping teachers define and refine their ideas and thoughts about career, and how they can make money in this space.
Shane: So, tell me more about you. What’s your domain name, what’s your website, and kind of what your general focuses are right now.
Kiana: My website is edupreneurtoday.com. Edupreneur is kind of a play on this, an educator and an entrepreneur. And, what I’m focusing on right now mostly is helping teachers position themselves for leadership roles outside of the classroom. But, I also help teachers in their teacher entrepreneur businesses and supplement their income while they’re still in the classroom.
Shane: I love that focus and this – so, and this kind of has a lot of applications in different online spaces because there’s a lot of room out there for coaching in different industries on transitional type things. Like how do you get like to the next level in any career. Whether it’s you’re going to be a realtor, and you turn into a broker. You’re going to be a teacher, you’re going to turn into an educational consultant, whatever. So, there’s a lot of overplay here that’s going rear or things that are going to kind of translate to different industries. So, tell us a little bit about your online journey so far. You said you were a former middle school teacher. So, if you could kind of go back to when you transitioned out of that. What were you doing or what are you doing for your income? How long has your online business been rolling and what kind of success or roadblocks have you ran into so far?
Kiana: OK, so after I left the classroom, after teaching for about three years, I transitioned to become an instructional coach. And I did that for a period of time working with elementary, middle school, high school teachers, and from there I became an educational consultant, where I work with a publishing education and they kind of contract me out to work with schools and in work with their client. And, I’ve also done online teaching, curriculum writing, and assessment writing as like freelance jobs in this whole puzzle in my journey as an educator. And, what I would find, when I would go to schools, I work with teachers and train teachers is everyone wanted to know how were you able to have these different roles in education and, quite frankly, do it so fast.
Kiana: And, as I found myself answering this question repeatedly and over and over. And so I decided I should create a business where I can help teachers do just that. And that’s either supplement their income as they’re still out in the classroom or transition out of this classroom, to some act as consultant. I really wanted to have this business help teachers in whichever way I could support their career in education.
Shane: OK, how has that gone so far? I take it your online business primarily you’ve built, it’s more of a one-on-one coaching model right now that you’re trying to do? so how has that gone so far?
Kiana: So far it’s been pretty rewarding for me. I’ve been able to make quite a bit of income on the side. But, when I started this journey, I really wanted this to become something that would have replaced my full time job as a teacher and it’s not quite there yet. So, that’s kind of my goal for what I wanted to be. But, it’s gone so far – it’s gone good so far. And, I’m just trying to work for it, making it more a full time income. Up until this point, I have invested a lot of time, a lot of energy, a lot of money into getting my business up and going. And, that’s OK because I do believe in investing in myself and investing in my business. But I met a point where I really need this to become a full time income for me. Part of my struggle is that as an educational consultant, I make a significant daily rate of pay. When I tell people what I make a day, they looked at me like, “Why would you ever want to do anything different?”
Kiana: And I’m grateful for the kind of income I’m able to produce for my family and my household, but I really want to be able to transition from working for another company and working in my own business. And, I want to have the option to do both. I may never stop consulting. But, I really want to get folks faithful in my online business it’s bringing in the majority of my income.
Shane: Right. And then, sometimes we plateau there and that’s where we’ve got to look at things like scaling and pivoting and everything else.
Shane: You know, I think a lot of people, Kiana, find themselves in that place once they get down the online journey. You know, we actually got to that point, too. Where we were like, you know, we have a good income, we have good jobs, that we both – that we had tenure, you know, we had all these things going for us and we were like, do we really – is this online business thing going to be able to go to the next level? Is it going to be able to put food on the table, put a roof over our head, in the same way that we’ve done before? And, I think that there’s always that part of us at the beginning of our entrepreneurial journey where we do invest time. We go to conferences, we spend money for coaching and things like that. And, we don’t quite see the immediate return, because we live in such an immediate gratification society. That we’re like… is this worth it? And, I think that you’re in a great spot right now because you do already have the income and you have had some success, which means there’s probably more success, we just have to figure out maybe a missing piece of the puzzle or turn, you know, one stone over and find that missing clue to kind of take it to the next level. But, I think that we relate to it and I think everybody out there also can relate to it as well.
Jocelyn: Alright. So, yeah, so let’s think about where you want to go next. So, keeping that in mind that you do want to make this a full time income, what is your biggest challenge right now and how can we help?
Kiana: So, it’s not something I’m proud of, my gift and my curse is that I have so many ideas and I never really quite know where to focus my attention. Right now, I am thinking I want to start a membership community for instructional coaches. But, I also have, you know, 50 other ideas where I could easily pursue. I’ve also thought about launching a group coaching program for teachers who know they want this to be their last year in the classroom. And, they need to position themselves to transition out. I’ve also thought about creating a course entitled, “Instructional Coach School”. Where it’d be totally like an online course for teachers who persistently want to become instructional coaches who are not already there. And, I have also thought about writing an ebook that goes along with my… from classroom to consultant online course, where I take the transcripts from that courses and just create a little e-book in case the people or teachers, they don’t want to go through the entire course. So, those are just some other ideas that are rolling around in my head and all that.
Shane: You know, one thing I’ve felt ever since we’ve started talking was I feel like – I felt the “shiny object syndrome,” because I suffer from it as well. And like, I can dig – totally identify with it because you know like… I hear last year in the classroom, right? I hear instructional coach school. One time in the forums we were having a discussion, you know, you said, “You wanted to help teachers figure a side hustle out.” Even the name of your website like, “Edupreneur,” right? Like, I know it’s entrepreneurial. It’s more entrepreneurial to do your own thing than just be like, like you said, like a contractor. And I just feel this pull like you don’t really know exactly which way you want to go. Like, what do you enjoy the most? Like, what do you – like you – and you also said something to us, too, in your intake forum when we talked about the podcast, you said, “It was – you just found a lot of people asking you questions about becoming what you do.” But then, when you asked for money to teach it, it was like pulling teeth, you know? So, like where do you feel most drawn? What do you feel like has been the most successful thing in your business?
Kiana: That is exactly where I struggle. So, it depends on which part of the business you’re talking about. When it comes to booking shut a few sessions, and booking these one-on-one conference with me, I primarily have teacher entrepreneurs booking those sessions and wanting to talk about how to grow their business. It’s very rarely a teacher that booked that session. But, when I’m…
Shane: Very interesting.
Kiana: When I have people on Facebook in my inbox, it is how do I become initial, you know, coach. Or teaching me how to become an educational consultant. And, I’ve had a few people ready to support that course. And, here’s the other thing, I created last year or the beginning of this year, a freebie download, 12 companies that hire teachers to consult. And, I got 250 people on my email list. And like two weeks from that one download. So, for me that means that teachers were wanting to know how to do this.
Jocelyn: I agree with you to a point that teachers do want to know how to do that. But I think that that’s one of those type of things of – I think it’s a situation where information that people want to know versus information people are willing to pay for.
Jocelyn: And, I think that that…
Jocelyn: Particular opt in is something that people want to know but they’re not necessarily…
Shane: Ready to jump.
Jocelyn: As willing to pay for that. But I think that if you go to the other way, like how do I start a business from scratch, basically. Or, how do I learn how to do this type of stuff…
Shane: Or take for existing thing to the next level.
Jocelyn: Then I think people are more willing to pay for that. And I’m not really sure why. I don’t know if it’s a psychological type of thing. I don’t know if it’s maybe because they feel like if they do the necessary steps to become an educational consultant they think they can maybe figure the next part out. I’m not really sure why that is.
Shane: I think this comes down to a very – this is something that’s been a theme lately in a couple of people’s avatars that we’ve had is desperation versus inspiration, OK? You never want…
Shane: You never want to target clients who are in a mode of desperation. You always want customers who are coming at you from a mode of inspiration. For example, all these people who are saying they want to know what you do, are in their job and they hate their job and they wish they could do your job, but they’ve not started. They’ve not taken….
Shane: That first path. They’ve not decided yet to do it. And that’s a problem because now your job becomes how do I convince these people to jump off the cliff? Whereas the people that are actually paying you money are the people who’ve already made that decision, they’ve already moved past that point of fear and said, “I’m doing this.” Maybe they’ve already got something started. And they’re trying to — they’re inspired to make it better. So, it’s a lot easier for them to go invest in that. I feel like your whole brand at this point, there’s a little confusion with the name and things like that. But, like I feel like you’re trying to convince people that they should do this instead of finding people who are convinced and letting them give you money to teach them how. That’s where we’ve got to get past, is you can’t target people who you’ve got to convince. You don’t want to teach people that they need to do with this. Right, Jocelyn?
Jocelyn: Yeah, I mean I won’t necessarily think that this is, you know, a 100 percent an either or thing. Like you could certainly work with people who want to become educational consultants but I don’t know if this is where my focus would be.
Shane: Yeah, they’ve got to have already made the decision that they’re doing it and it’s not, “Hey, tell me more about what you do,” it’s I spent $500 researching this and I’m ready to give you another $1,000 or something.
Jocelyn: I mean this sort of reminds me a little bit about what – of what we do, because that’s the first question that we get, you know, when we tell people what we do, the first thing they want to know is well, how did you do that and how can I do it? Well, you know, there’s different answers that we give to that question because if you – if I just meet up with you on the street or at the coffee shop and you ask me, “How I do what I do”, I mean that’s one of those types of things where I can’t really tell you that in a five-minute answer, you know…
Jocelyn: So, like I would usually give them a link to some type of free information. You know how many people we usually hear back from on that?
Jocelyn: Pretty much a zero.
Shane: Yeah, we’ve stopped – we actually by the year-end, we realized, well, we were always trying to convince people they should do this which I – you might be able to relate to that. You’re convincing people this – that you want out of the classroom, you want this to be your last year in the classroom, you should do this. We – that word, “you should do this, too”, never comes out of our lips anymore. We only talk to people who are like, “I’ve started, what do I do next?” Because those are the good customers.
Jocelyn: Yeah, and we even will tell them, we’ll say, “Look, once you do these steps, we’re going to give you this information for free. When you’ve done all this stuff, you come back to us.”
Jocelyn: That never happens.
Shane: So, I think that what – to zero back in on what you’re doing here. I think you’ve got to focus on people who’ve made the leap. And, that might require you pivoting away from this educational instruction stuff. Because, if you’re not getting people who have made the leap and are willing to pay for it, but these other people who already have like businesses are paying for it, you need to look more at them and shift your avatar to what they look like. Instead of trying to force this square peg into a round hole. Like when you say these people who have signed up for your stuff are people in their businesses trying to make them better, like what kind of businesses are these people running who have already given you money? Like what are they – what do they look like? Instead of the educational person who wants out of the classroom.
Kiana: So, for example, I worked with a woman who was – who she is still a librarian, but her focus is teaching other librarians how to create, make her spaces. And, there – in the school library and she has a whole business around that.
Shane: Oh, my gosh. Yeah.
Kiana: And so, we talked about how she could further monetize, you know, that piece of her business. I have another client who works with autistic parents. And, change things on how to work with their student through creative dance. And it’s like they’re just talking about different ideas on how to further monetize that – that piece of their business.
Kiana: So, those are different couple of the clients I worked with here very recently.
Shane: I think that’s why you made that comment in the forums during our discussion about “I do this” – which was your first idea. But, then all of a sudden you’re like “but I’m also helping people with their side hustles.” You’re helping people who are in the classroom who have already started something on the side. You know, I had buddies all the time that would have side jobs as teachers. Like, they’d mow yards or they’d do pressure washing. Some people would have side businesses like you’re saying. They would learn makerspaces or they would learn how to use smart boards and they would train people, you know?
Kiana: Correct, right.
Shane: Like, I think if you made a slight pivot and you said, “Quit trying to convince people to do this.” Quit trying to say, “This is the path”, you know, the educational consulting. Go over here to say, “You’re a teacher. You’re an edupreneur. You’re in education, but you’re also looking for ways to make a side hustle that might lead to leaving the classroom. Which is what you are really an expert at. I know like you are an educational consultant, but you’ve done all these other things. You figured out how to piece together a great income, doing online courses, doing this stuff, doing that stuff, doing consulting, doing this. You’re in education, but you’re out of the classroom. That might be their end game, but I think what you could really help people do is say, “OK, you’ve stumbled across – upon something profitable, let me show you how to make it really profitable.”
Jocelyn: Yeah, generally when you’re doing anything in business, you want to listen to the voices of your paying customers over anything else.
Shane: Anything else. Even if every – even if the majority of the people are not paying customers, their vote only counts at the beginning to give you an idea. Once people start voting with dollars, their votes count more because that’s the way it works, you know?
Kiana: OK, that’s a good point.
Shane: Because I…
Jocelyn: Yeah, and, you know, well like at this point what I would do is go to my current clients, the ones that have already paid you for this service and I would just start asking them some questions. I would just say, “Hey, you know, would you mind to just answer some questions for me as I’m trying to grow my business.” and ask them…
Shane: Or make a shift it towards work – it’s on them. Like let me answer these questions so I can shape my trainings to help you, you know, so you can meet their needs better.
Jocelyn: And, get some information from them. And those are the people that you really need to listen to.
Shane: Stop listening to the random people that stop you in the halls and say, “How do you do this?” that’s like us…
Jocelyn: Because they’re never going to do anything.
Shane: They’re never going to do it. Stop – that’s like us at a coffee shop when someone goes up and goes, “Can I pick your brain?” no, you cannot picking my brain. No, I would say, “No”, to people out like – I actually have that in our presentation when we speak live. The last slide is, I’m sorry, we cannot meet for – everyone for coffee and no, you cannot pick our brain. But, you can go to our website and learn more. Like I actually say that to people.
Kiana: OK. A lot of great points for me to think about. And I had never thought about working with teachers in their businesses only, so…
Shane: Here’s what’s coming to you. I can see this person that’s coming to you. This person is in the classroom, right? And, this person already has something going on, some kind of side hustle. They are truly an edupreneur. They’re someone who is an educator and is already taking action in the entrepreneurial space. But, they don’t know what’s going on. Then, they see you. You’re a former teacher who’s figured out three or four different ways to make a living in the education space and they look to you and say, “Well, she figured it out. She’s probably got a couple of puzzle pieces I’m missing.” so they actually come to pay you for your time to get those puzzle pieces. You have to only target those people with what you’re doing. And it’s – and that’s easy for you to pivot to without changing anything in your brand.
Kiana: Yeah, and it kind of validates an idea that I already was kind of thinking out, wanted to do anyway. So, I think that’s a great feedback. And, I think that’s something that I’m going to work forward to next.
Shane: OK, so where do we go next? That’s what we’ve got to figure out here like with all that mind – because that’s kind of a mind-blowing thing to say. Yeah, forget about all this other stuff in your business that you were going to do.
Jocelyn: But, it’s actually kind of freeing, too, I think.
Jocelyn: Like I think that it’s going to be good for you to not have to concentrate on so many things. Like just concentrate on the one thing.
Shane: Right. So, like what do you think now based on your current paying clients. What’s the one thing and what do you think is your next hurdle that we can get you past right here while we’re talking. Like if we’re going to make this pivot, what does that mean?
Kiana: The first thing that comes to mind is what kind of content do I create to start to attract more of that audience. Because right now, my audience I believe is largely teachers who are not working their own business. And, then it just so happens that I have enough of them who are all willing to pay that, you know, that’s where my attention has gone. But, I know for sure that most of my audience, they do not have their own business. So, how do I start to market and create content?
Jocelyn: You ask them, your paying customers, what they want to know more about.
Shane: And, you change and you don’t care if all the other people go away. To be a successful online entrepreneur, you got to be a magnet. You got to draw in the exact person that will pay you and you have to – on the other side – just like a magnet, you have to repel everyone else. Because everyone else is taking a time and energy and is preventing you from helping the people that are willing to pay for the help. So, that – so, you’re going to have to forget about those other people who you have constantly told us, “Boy, they just won’t pay, they won’t buy anything.” That’s not what we’re going to do. That’s like going to a vegetarian conference and setting up a barbecue stand. You know what I mean?
Jocelyn: Selling beef jerky.
Shane: Selling beef jerky, it don’t matter how good the beef jerky is. Ain’t nobody there who are going to buy it, because they’re looking for kale, you know?
Kiana: Oh, right.
Shane: So, like, you know, they were your audience, you thought, because you were going to try to convince to be – eat meat. But, we can’t do that. So, we’re going to move on and forget all those people. And, we’re going to go somewhere else and set up a barbecue stand.
Jocelyn: And this is going to be a little scary, you know. Like we’re not saying that this is going to be an easy thing to do. I mean, it’s hard. When you’ve built up an audience and they know, like and trust you. But, if they’re not willing to give you money then it’s not a business.
Shane: Yeah. I think that what you’ve got to do from – don’t worry about anything you’ve ever done. You do have an audience, you’ve got people following you. Some of those people are going to become your – this person we’re going talk about to, right?
Shane: But I think the first thing that has to happen is your language has to change. Your content has to change.
Shane: Not going backwards, we’re not going to change anything in the past, we’re just going to move forward from this day forward. From now on, you are an edupreneur coach. You help teachers who want to take their side hustle to the next level. It could be someone who’s made $50 on teacherspayteachers. And they’re like, man, there’s something to this, you know? And they may come up with something like we did, like a lesson plan, again. It may be people who do want to get into consulting, but you’re not going to have this big, long, you know, course anymore. It’s going to be more Q&A like let me coach you to get to that next level. But, your language is going to have to change where you’re not so open. It’s more like, “Have you made any money on the side? I can help you grow that into a real business.” Something that could pay your mortgage, something that even might eventually lead to your last year in the classroom, OK?
Shane: That’s the kind of language that I really feel has been trying to come out of you in the forums. And I think that if you – and if you pivot that way, you’re going to be able to get some information out of these people that are already paying you and figure out how to get the next ones. If you can find two, you can find 202. You just have to figure out who they are.
Kiana: This whole conversation is so amazing. Because like when I started this business, I figured actually what my focus was I was teaching teachers how to start a tutoring company on the side…
Kiana: Because that’s the first thing that I did.
Shane: That’s right.
Kiana: When I was in the classroom. And, I think over time I had let what other people have put up and kind of picked me up that focus.
Kiana: So, I think this is, well, I just started the blog by interviewing teachers turned entrepreneurs. And those were my first five, six blog posts. So, I think this is going to refocus me on what the original intent of the business was supposed to be from the start.
Shane: And, it’s also easier because like, you know, when you focus in like on being an educational consultant, listen, there’s only 5 percent or less of all teachers that would ever even go into that, you know what I mean? So, like it’s hard — that’s a hard sell. But, when you’re – when you look at it, in person, you know, and your whole thing is like teachers with a side hustle. Hey, let me – anybody that’s made, you know, a $100 on the side and up, I’m going to talk to you. And we’re going to talk about how you did that and how you do it consistently with tutoring, with whatever. Like, that’s such an easy thing to see and it also creates less of a barrier. All those people that are already in your audience listening, they start – it starts becoming real to them. Because then they’re like, I don’t have to be an educational consultant which sounds all, like you have to have a PhD or something…
Kiana: I think so, right…
Shane: It’s like, wait a minute, you mean I can tutor and make $500 a month?
Shane: How do I do that.
Kiana: How do I do that…
Shane: And then, what – how do I run the business after. That’s what you got to go after right now.
Kiana: OK, so I heard you say that I’m going to have – I’m going to pivot from creating like these courses and these products to having more one-on-one conversations…
Shane: Not one-on-one, not one-on-one – one to many, one to many. We’re not going to do one-on-one anymore if we can help it, OK?
Kiana: So, thinking about the idea of one to many, what do you think that model might look like if I’m serving this audience?
Shane: I think it definitely looks like a very, it’s – like a group coaching, group call scenario, 10 to 20 people on calls doing Q&As. I do think there’s trainings. But, I think you need to shift your mindset away from just the, you know, the I teach this kind of educational business like tutoring. More like, here’s what usually happens where people have the most trouble. And then, you’ve made it because you actually are working for yourself. They don’t know how to run a business.
Jocelyn: Yeah, so…
Shane: People can usually figure out how to make the money.
Jocelyn: It’s things like do I need a LLC?
Jocelyn: How do I start a spreadsheet for my taxes, you know, it’s information like that. If that’s…
Shane: Kiana, how did you, you know, save your money? How do you budget for your business, how do you whatever.
Jocelyn: And that’s – those are things that your audience will tell you if they want to know about. So, all you have to do is ask and you just tell them the information they want to know. I mean, it’s really that simple.
Shane: Yeah, you get the first initial facts like we do on people. Like, what you doing, how are you doing it, OK, outside looking in, forest for the trees, this is what we see, you know.
Shane: And then, so your trainings can revolve around building that business, getting new clients, in this different spaces. And the – and just let the conversation start flowing with these people and it’s going to be a whole lot easier to make content going forward.
Jocelyn: Alright. So, this was a pretty intense…
Jocelyn: 30 minutes here. I feel like that, you know, you have a good direction here and I hope that you feel good about it, too. We always ask people at the end of all of our calls, what’s one thing that you plan to take action on based on what we talked about today, say in the next 24 to 48 hours?
Kiana: I had really been putting a lot of energy into having less – having consistent content released to my audience. And I – it was so exciting yesterday and this is I have like two weeks of going Pulse, and emails and…
Jocelyn: Woo hoo.
Kiana: And, fortunately in content, all set to go. And now I have to go and change all of that. So, this weekend, I am going to just rethink the messaging in want my content to deliver and then start to craft and design with those audience so I can get them out and keep on target with my content calendar.
Shane: That’s awesome. I also want you to…
Shane: Like go into the forums, like this weekend sometime as after you think about this. I want you to really think about the people that have handed you dollar bills, handed you the money, you know what I mean? I want a really good customer profile on those specific individuals. Like almost take each person who’s a client right now and think of them as an individual avatar. Who is this exact person? And, write down that for each of the people that are paying you for consulting now, talk about their business, talk about everything else. Let us look at that and maybe we can reshape this customer profile going forward, so we can help you on your future content, on your future marketing to get the right person involved. And, then we’ll also come up with a strategy to announce to your current audience that this is going to happen. Like I’m helping people do this.
Kiana: Oh, perfect.
Shane: Because that’s – that’s what I think there’s going to be a mini, like launch moment in this. Where we’re like, “Hey, everybody who’s already found me, I’m not the person going forward that you thought I was going to be. I’m for the…”
Jocelyn: Allow me to say, you know…
Shane: I’m focusing on these people now.
Jocelyn: I’m changing my focus a little bit on the website, these are the kind of things we’re going to talk about. Are you still interested? Yes, click here.
Jocelyn: No, click here.
Shane: So, we’ll filter the good customers and get them into the paying customer box that way. OK?
Kiana: Perfect, thank you.
Shane: Well, Kiana, thanks for sharing today. A lot of great stuff. Thank you for being very transparent and very open about your journey. I think that sometimes a lot of entrepreneurs don’t want to talk about struggling. They don’t want to talk about, “Man, I’ve invested a lot in this and I’m not seeing the return. Should I keep going?” and I think you’ve got a lot of great things going. And, with a slight pivot, you’re going to just make it to the next level really fast, OK?
Kiana: Perfect, thank you so much for having me today.
Shane: What a great call, one of our Flip Your Life community members. We’d love to have you in our Flip Your Life community as well. If you’d like to become a member of the Flip Your Life community, head over to flippedlifestyle.com/flipyourlife and we can help you with your online business, too.
Jocelyn: Alright, next we are going to move into the “Can’t Miss Moment” segment of our show and these are moments that we were able to experience that we might have missed if we were working at nine to five jobs still.
Shane: This week’s “Can’t Miss Moment” is our live event that we just had in Chicago. We had a group of our Flip Your Life community members meet us in Chicago for an all-day session of Masterminds helping them personally one-on-one, face-to-face with their online business. Had some amazing food. We had an amazing venue that was just awesome to have a meeting in. And, then we went on a dinner cruise with all of our Flip Your Life members that night on Lake Michigan. Saw fireworks over the city. And just had an absolutely fantastic time in Chicago at Flip Your Life live.
Jocelyn: We love meeting our members in real life. It is such a good time. We just really got in there. We talked about their businesses, how they could improve. We even learned things ourselves, that’s one of my favorite things about live events. And, it was just a great time. And, we just, we hope that all of you at some point will come to one of our live events just because we love meeting our community.
Shane: And, this is a “Can’t Miss Moment” too because it’s just awesome that we get to go out now and change people’s lives. I think a lot of us when we’re in the day-to-day grind of our nine-to-five or our normal careers, or whatever that we’re doing to make a living, you know, we feel like maybe we’re not making an impact. I know I felt like that sometimes in school. I know even though you’re teaching and you’re doing these things, there’s so many barriers, and so much red tape and bureaucracy that you really feel like hampered. And, like we have that freedom now and go out and really make a difference and we can see the immediate impact of the help that we give people especially at our live events because the people who come to our live events always do incredible things right after because they just take advantage of that momentum. So, it’s just awesome that we get to go around the country, meet amazing entrepreneurs, and help them succeed at life. Before we sign off, we like to close every show with a verse from the Bible. Today’s Bible verse is Proverbs 3:5-6. Bible says, “Trust in the Lord with all your heart. Lean not unto your own understanding and always acknowledge Him and He will direct your path.” That’s all the time we have for this week. As always guys, thanks for listening to the Flipped Lifestyle podcast and until next time, get out there, take action, do whatever it takes to flip your life. We’ll see you then.