Todays guest is Julie Patterson – Julie has put some serious school time in y’all! (12 was on the 12-year path)!
Julie has found her dream job but after working remote during the COVID-19 pandemic, she has realized the importance of time freedom! She wants to stay in her position but have the option to do both.
On today’s show you will learn how to lean into your unfair advantages, God-given talents and experiences to grow the audience you want!
Julie has 2 doctorates – a doctorate of pharmacy and a PhD in piracy-related research! When she was in school she met students from all other and they wanted help with their papers! Success leaves clues. Julie would teach seminars on how to write for non-native English speakers.
After working on pharmacy for a while she began to full the tug pulling her back into academia!
Her membership (Scientific Research Academy) idea is based around non-native English speaking scientific research students and active researchers – creating courses to help improve their writing!
What fears do you have? (20:00)
Julie has no problem getting content done. What she does have problems with is seeing herself as a marketer!
Putting on the cape of the marketer is a whole different thing – it’s not her identity. Marketing is something she does, but her identity is to become a leader in the scientific research area.
What is holding you back? (25:00)
Julie needs to monetize scientific writing. First, we need to grow to audience (her following and list) so she can be found!
All content is free but curation is NOT free! You can’t win without an audience on the Internet. (It doesn’t need to be a big audience)!
There are 3 ways to generate traffic: content creation, organic growth, and paid growth.
What are your next steps? (43:00)
Here’s Julie’s next steps:
- Take time to beach content.
- Make her webinar.
- Focus on ads.
Her 2021 focused on content strategy, getting people to the webinar, and sell to her audience!
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