Podcast: Play in new window | Download
Subscribe: RSS
You guys know I’m very enthusiastic but we have a story for the ages with Jennifer Bradly from the Flipped Lifestyle Community! Jennifer has been on the podcast a few times now because she is just crushing it in the membership game!
In that interview where we had Jennifer on the Membership Masters Podcast we came up with a crazy, “what if this works” strategy to offer her membership on a limited, but extended Free Trial strategy. When she did sent out the offer to her list, she got 806 members off that single offer!
Today we are going to break down how Jennifer had this life-changing moment, what happens next, and how you can have a wildly successful offer too!
Show Notes
Jennifer has a speech therapy membership (https://www.speechtherapyplans.com) for speech therapists where they can access materials to use throughout the entire year with their students!
Jennifer started her membership back in 2017 – since then she and her husband have gotten to quit their 9 to 5 and are now both ALL IN on the membership model!
Fast-forward to today – she now has over 1,500 members!!
Last year, Jennifer sent out an email to her list offering 4 months of her membership FREE! She had 806 people take her up on the offer! On today’s podcast we will tell you how she did it…
Throwing mud on the wall! (12:00)
When Jennifer sent out her offer to her list people thought, “there has to be a catch!” There wasn’t and Jennifer wasn’t crazy – but her offer was crazy successful! She got 453 NEW active members and renewed 45% of her trials and all she had to do was be patient!
It is absolutely INSANE what can happen when we throw mud on the wall as entrepreneurs. When I first came up with this offer, I didn’t think Jennifer would actually do it and we didn’t know if it would be successful or not, (but isn’t it a great thing that Jennifer did)?!
Why do we fear sending out emails? (17:30)
I have sent thousands of emails and I still have this fear of emailing my list sometimes. It definitely happens on your first email, your first offer, or your thousandth offer.
Jennifer felt it too when she sent out this offer (understandably so). She wondered if everyone would quit, what would happen on the other side of this offer, everything in her head was wondering if it was the worst thing she had done. But, then she remembered that those members weren’t her current members anyways!
How do you serve a large number of people coming in at once? (23:00)
To keep her churn down Jennifer did a couple things:
- Sent out a weekly email (every Sunday) to her members with weekly plans for SLPs that week and a few updates of the sites.
- A reminder of what there is to offer in the membership.
- Tons of emails reminders that this renewing payment was coming up.
She prepped for her retention, she took sprints at the beginning and end, now the waters are steady!
What are the downsides to one-click up-sells, options, or orders? (27:00)
Anytime you do a one-click anything, people will ALWAYS buy the wrong thing and they will always be horrifically mad when they do. A lot of membership owners hold themselves back or fear getting 100 new members because 50 will cancel.
373 people rejected Jennifer through this offer! Jennifer had to deal with the rejection and tried not to look at cancellations. She didn’t look at the data until it was done. Her promotion was still successful even though that many people cancelled!
Don’t become obsessed with your unsubscribes, open rates, or anything that takes your eyes of the big picture!
Offering a simplified membership. (34:00)
Jennifer just started her second membership, a bare-bones version at a lower price. This has been really successful her Jennifer for those people that just want the absolute basics or simply can’t afford anything more right now.
There are other ways to do this – we do this with affiliates as our down-sell! Just make sure it lives somewhere other than your main membership! Don’t think of the down-sell as a linear, think of it as a circle that you just up-sell something else at a different time (a lot of these people will probably eventually filter back into your main membership)!
Find us on:
Join the Flip Your Life Community!
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife
Leave a Reply