In today’s podcast we’re going to talk about how you can grow your email list, so you can build a better online business.
When growing your email list you have to make sure you’re talking to your target audience and creating amazing lead magnets for that specific avatar.
It’s not all about selling your digital products from the first interaction, build your email list create a loyal audience over time.
You will learn
- Define your specific audience so you can define their problems.
- The value of an amazing lead magnet.
- Why you need to provide solutions for audience more htan anything else
- Why you shouldn’t rely on your sidebar for email addresses.
- Pop up or no pop up?
- Why you should spend money to build a relationship
Links and resources mentioned in today’s show
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Listen to what others are saying about Flipped Lifestyle
This week, I went live with my website, Facebook and Twitter pages. By the end of the week, I had made my first sale of a ten-dollar product, even though my goal was just to get subscribers. By the end of the week, I have 138 Facebook likes, eight subscribers on my email list, and one product sale. I’m so encouraged overall after this first week, I could not have done it without the Flip Your Life community. Thanks to each of you and ‘thank you’ to Shane and Jocelyn.
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Can’t Miss Moments
Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family.
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Can’t listen right now? Read the transcript below!
JOCELYN: Hey y’all! On today’s show, we’re going to five of our best tips for growing your email list, fast.
Welcome to the Flipped Lifestyle podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let’s get started.
SHANE: What is going on guys? Welcome back to the flipped lifestyle podcast. It is awesome, as always, to be with you this week. We are in week two of our series on email marketing. Last week, we talked about how you should set up your emails to where you could actually collect them, getting the services that you need to be able to do that on your website. But now, we’re gonna show you how to actually get people to get on your list. You know, it’s awesome to be able to set up all these systems and buy these tools that let us collect emails and get them on our list, and send them an autoresponder and be able to broadcast emails. But if nobody is on your list, you’re probably not going to make a lot of money through email marketing. So today, we’re gonna tell you how to get people to sign up and how to keep them on your list. But first, Jocelyn is going to share an amazing success story from our Flip Your Life community.
JOCELYN: All right, this week’s success story comes from Flip Your Life member Tim Covey. I hope I said that right, Tim. Tim says, “This week, I went live with my website, Facebook and Twitter pages.”
SHANE: That’s a big success even in it’s own right.
JOCELYN: Yeah, for sure. “By the end of the week, I had made my first sale of a ten-dollar product, even though my goal was just to get subscribers. By the end of the week, I have 138 Facebook likes, eight subscribers on my email list, and one product sale. I’m so encouraged overall after this first week, I could not have done it without the Flip Your Life community. Thanks to each of you and ‘thank you’ to Shane and Jocelyn.”
SHANE: That’s an amazing success story and it just goes to show you the power of taking action. You know, Tim didn’t even realize what was about to happen to him, but it took the action. He did it, he put himself out there, and someone sent money back; and that’s really what it takes. So many people don’t think internet marketing is real and they won’t even try. But most of the time, that’s what happens. When we see people take action, get it done, put the pieces together and just open the doors, customers come in. So if you are not doing anything, if you are just listening to a lot of podcasts right now, if you are just out there and you can’t figure out how to put it all together, do something, get it started just like Tim did ‘cause you are probably going to be way more successful way more faster than you think. And if you need some help doing that, we would love to help you personally in the Flip Your Life community. Our Flip Your Life community is a family of hundreds of online entrepreneurs that we lead to help people build and grow their online business. Our number one goal is to help families create a steady pay check online just like we have. This is not just a course, we’ve kinda called it the Flip Your Life course in the past, we have actually turned this into a robust, membership community where members can come in, ask us questions, and get help on what they need to do next in their online business. So, if you wanna learn more about that, head on over to flippedlifestyle.com/flipyourlife. We would love to have you on our membership community today.
JOCELYN: All right, so let’s jump into today’s topic which is growing your email list. And we are going to be giving you some tips today and before we do that, let’s talk about what we did last week. And if you missed last week’s podcast, we will put a link to that in today’s podcast. You can just go to flippedlifestyle.com/podcast53 and you can find the link to last week’s show. Basically we talked about what an email list is for, why you should have one, and what exactly you need to do in order to get an email list. The different kinds of services there are out there, which one we recommend for beginners and also for intermediate and advanced. Once you have your email service provider set up, the next step is to get people on that email list and this is one of the number one questions that we get every day. “How do I get people on my email list?”
SHANE: As we go into our topic today, we want you to remember that it’s not just about getting as many emails as you can, it’s not just about growing your email list, it’s about getting the right people on your email list. You do not want just a big list. I know there’s a lot of gurus out there and they are like, “I have 200,000 emails” and I have X emails and this and that or the other, but we don’t just want quantity; we want high-quality people that are in our target demographic that want to hear our message, that are willing to engage and open with our emails and some day, buy our products. That’s the mindset that you have to go into this episode with because these tips are going to be really good for getting emails but we want you to be laser targeted and make sure that you are getting people that are actually going to be great customers. It’s not about the number; I’ve seen people make hundreds of thousands of dollars with a list of like 2,000-3,000 people and I’ve seen people with 50,000 emails that are making not a lot of money. So don’t think that we are trying to go in and say, ‘Get the biggest list you can, throw the mud on the wall and see what sticks.’ We want to grow your email list, we want it to grow fast, but we want extremely high-quality potential customers to be on that email list. So that’s what we are going into right now, is how to get a bigger email list, but also an email list that’s full of actively engaged audience members, and people that are eventually going to buy something from us.
JOCELYN: All right, so let’s jump into our five tips. Tip number one is to define your avatar or your perfect customer. We actually did a podcast about this recently as well, and if you have not listened to that, we highly recommend it. It is probably the number one error that we see people make in online business. So, I definitely recommend that you listen to that. If you can get your target customer, your avatar right, you are going to get more emails automatically because people are going to know that this is where I need to be, I need to sign up for this opt-in bonus, whatever this person is offering, because they are solving a problem for me. That ensures that you get the right emails on your list; the right people who would be interested in something that you could sell to them.
SHANE: Have you ever been to those websites – or you might be doing this too, but it’s just like ‘Join my newsletter random person’ and there’s nothing specific in it. There’s nothing that tells me why I should even join your newsletter, like why I should get some random newsletter that doesn’t even have the topic when really it needs to be like so specific that I think you are talking to me because you actually created an avatar. You know who you are talking to. Every message that comes out of your mouth, or gets written on to your blog, is talking directly to me. We really want to target families; we want people that have kids, people that have jobs, and our out there trying to find another way to make a living. So, in our autoresponder it says, “We are a family that figured out how to make a steady pay check on the internet. We can show your family how to do that too.” We are very specific in our avatar because we know who we are talking about and that’s why we get great emails and we get high opt-in rates because the person on the other end of that conversation knows it’s about them.
JOCELYN: And just as an aside, this doesn’t mean that other people are not welcome in our audience or your audience.
SHANE: Right, exactly.
JOCELYN: Other people may be drawn to your content for other reasons, but you need to have a person that you target or that you talk to because if you are trying to target everyone, you target no one. So, the summary is so important that you get this avatar right, you need to make sure that you are talking to your target audience on all of your communications, which includes your email list.
SHANE: All right, tip number two is to create great lead magnets. You have to have a reason for people to join your email list. They are not just going to do it because they like you, or because they enjoy your blog content, or however they found your website or your podcast or whatever it is. You are going to have to bait people in, you’re going to have to dangle a carrot out there for them to reach out for or they are not going to give you that email list. So you can’t just say, ‘Subscribe to my newsletter and keep up with what’s going around here’ that’s not gonna cut it. You’re gonna have to speak directly to your avatar, you are going to have to specifically address their problems and pain points, and you are going to have to make sure they know, when you give me your email, on the other side of that will be a solution to your problem. If the person who is reading my blog is a person with a headache, then I need to have a giant picture of a bottle of aspirin and say, ‘If you give me your email, I will give you aspirin to fix your headache.’ It’s gonna be quick, it’s gonna be consumable, it has to solve a small problem fast, or a big problem fast. You don’t want to be giving people a 300-page e-book. Something that happens immediately that they can get direct benefit from and they are going to experience that very fast.
JOCELYN: And we see people that struggle with this all the time. A lot of people on our Flip Your Life community, this is a conversation we have with them. You know, it’s nice to say, ‘Okay, I’m gonna give you a 25-point book on 25 exercises to make you have a better body by summer.’ Okay, that’s great, that sounds nice but what about ‘Three exercises to get a better butt for bikini season.’ Which one are you gonna click on? I’m gonna click on the second one. You know, you can’t overwhelm people; don’t give them so much information, you need to give them something quick, a quick win and let them consume that content. Don’t over-think it.
SHANE: On that weight-loss example too, another thing would be, you know, it might be January and if you are showing that lead magnet in January and it’s all the way until summer, that’s so far away and that’s such a big project, that’s gonna overwhelm people. But what about ‘Lose two pounds in seven days –’
JOCELYN: By Valentine’s Day.
SHANE: – by Valentine’s Day. That’s a quick win, that’s something that can happen that they can believe that is gonna solve at least part of their problem immediately, and if you can deliver that result quickly with that lead magnet, that’s gonna make them open the next email, and the next email, and the next email, and eventually become a customer. So make sure that your lead magnet is eye-catching. Make sure it’s not the same old ‘Join my newsletter’ as everybody else is doing, and make sure that you are thinking about your well-defined avatar, and their well-defined problems, and that you are giving them a solution to something that can give them a quick result. If you can relate that to your content on the page, even better; maybe back to the headache example, ‘cause we have started talking about butts and stuff, we’re getting PG here. This is a G-rated show folks, family show. Jocelyn brought the butts up. I’m just saying. If your content is about three things that cause headaches and then your lead magnet is the aspirin, then more than likely that person is going to submit the email to get the aspirin because they are there learning about headaches.
JOCELYN: And we don’t advocate that you sell drugs online.
SHANE: So, don’t sell drugs and talk about butts on your podcast but beside that point, [Crosstalk] maybe the worst ever, but the bottom-line is to create a great lead magnet, that is speaking to your avatar’s problems and pain points, and something that they can get a quick, fast, good result from and that’s gonna get them not only on to your email list but it’s gonna make sure that they open emails from you in the future.
JOCELYN: Okay, that was interesting. Let’s move on to tip number three. Tip number three is to take advantage of every chance you have to get someone’s email, and this is a mistake that I made at the beginning because I thought, well, if I have an opt-in box in my home page, everybody visits my home page; right?
SHANE: Everyone looks in the side bar every time they go to your site; right? That’s how it works. No.
JOCELYN: Yeah, people were finding me through Google, they are finding me through all kinds of ways, so you have to keep that in mind. You can link your comments on your blog to your email provider if someone leaves a comment on a blog post. So, their email address will automatically be collected, and this is not necessarily a problem because if you are using AWeber, MailChimp, they’re still going to double opt-in. So they will be able to say, ‘Yes, I want to hear from this person.’
SHANE: There’s even plugins where you can make a little check box in the comment area, so when they leave a comment, the check box says, ‘I want to opt in to your newsletter’ and you can go ahead and get that opt-in conformation right there. We did that for a long time with Flipped Lifestyle but then we changed it to single opt-in when we went to Infusionsoft. So now people – anyone who leaves a comment on our blog is automatically added into our contact list. That’s a great way to collect emails because it’s – there’s already a form, they are taking action, they are choosing to do it, and you are just getting that permission upfront to grab their email and put it on their list.
JOCELYN: You can also link different types of forms on your site to your email marketing service like a contact form, an order form, I actually see this all the time with things that I order online, not that I order a lot of things –
SHANE: Jocelyn orders a lot of stuff online, yeah.
JOCELYN: We get something like every day.
SHANE: Like they pile up and we have to like literally fill our van every single week, and go to the recycling center. We have enough cardboard to like build a city out of somewhere. It’s ridiculous.
JOCELYN: Well, not anymore because we have recycled it. At least I recycle.
SHANE: That’s true, you do recycle.
JOCELYN: So, when I order things online or – well, that’s pretty much the only way I order things, but you know, they always add you to their email list and usually it’s got a little box there that’s already checked that says, ‘Add me to –’ hear new about Walt Disney company or whatever you are ordering online. And those people send me emails after I buy something, so that’s definitely an option to get people on your email list as well. You can also do surveys; if you survey your audience, you can have an option, ‘Would you like to receive your opt-in bonus?’ ‘News about my site’, ‘Updates when I write a blog posts’ etcetera so, just something to keep in mind on that. Make sure that you are including opt-ins on all of your most visited pages, this is including, not limited to ‘About’ page, this is something that I sort of had to learn the hard way on Elementary Librarian. I realized a long time into it that hey, not everyone visits the home page, or not everyone reads my blog post. So you need to make sure that any page someone lands on, has at least one opportunity to get on your email list if not multiple. Now remember, you can use the side bars, use the bottom of your post, don’t just look at one place, you need to have it in multiple places and you know, sometimes it might seem like overkill but really you’ll be surprised at how many people, if you tag them, if you have one list for a sidebar, one list for in-post and you’ll be surprised at how many people will opt-in to all of those places. Something else we have started doing lately is creating a content-specific lead magnet for what we are working on at the time. So, like with our sales funnel podcast, we had a link to a sales funnel template that you could download. We are working on an email template that you’ll be able to download at the end of this month. And that’s just something sort of short and sweet that you can do, to take advantage of people who are consuming your content and may want to learn more. So while they are already there, consuming that content, say ‘Hey, would you also like to receive this content-specific lead magnet?’
SHANE: A lot of people will even just create content upgrades where they will actually outsource this or they will create it themselves; where say you have a blog post, well, jump into Canva and create an infographic that kinda just outlines the blog post and then offer that as an opt-in bonus. ‘Hey, get the infographic that the company has just posted’ or, like your podcast, if you are podcasting or you are doing any kind of video, you can outsource transcription really cheap. It’s super-inexpensive. I mean, you can get a video or something done for 10-20 bucks. And you can just put that in and say, ‘Hey, can’t listen right now? Download the transcript.’ But they have to give you an email to get the transcript. So it’s really easy to offer these content-related lead magnets or content upgrades, and it’s a great way to make sure that every blog post is maximized for capturing those leads.
JOCELYN: Just remember that every piece of content on your website, every page, every post is a chance to get someone new on your email list. So definitely take advantage of it, don’t just rely on a sidebar or in-post.
SHANE: All right, tip number four is the exit intent pop-ups. And I know that pop-up word – pop-ups are the devil. I mean, we all hate them, it’s like a love-hate relationship on the internet with the pop-ups because it’s so funny that in all the surveys that the companies do, where they are like, ‘What do you think about pop-ups?’ 90% of the people are like, “I hate pop-ups.” But then the same people will go do surveys and monitor what gets the most emails, and the highest converting things are almost always pop-ups. So pop-ups are a powerful tool that you can use to collect email addresses. People say they hate them, but the bottom-line is, they work and no matter how you feel about pop-ups and with everything else in online businesses, Jocelyn says this all the time, ‘I don’t care what it looks like, I don’t care what it is, what converts the best?’ It can look nice – she’s looking at me going, ‘I do care what it looks like.’
JOCELYN: Yes, I do care.
SHANE: But Jocelyn is always harping on me of what converts; it’s not about opinion, it’s not about anything else, it’s what converts the best. And study after study shows that pop-ups do convert emails.
JOCELYN: And it’s not like if you go to some of these websites and they have a pop-up, you’re gonna be like, ‘I’m never going to this website again.’ I mean, there are probably a few people out there who do that and actually I can think of one that I visited recently; it was a website for children’s clothing and they had a pop-up on every single page. You could not click anywhere on their website without having a pop-up come up for your email address. And I still remember that store and I’m not gonna call them out on this podcast but I will not be shopping there again because I can’t stand to go to their website. But as long as you don’t have a pop-up on every single page –
SHANE: Every single second.
JOCELYN: – exactly, people probably are not gonna be that off-put by it.
SHANE: So the basic way that you want to use a pop-up like Jocelyn was saying, you know, you don’t want a pop-up to happen when someone gets to your page the first time. You don’t want it to happen within two seconds of them showing up on your page to consume content they searched for because that’s when they are not gonna give you an email; that’s when they are gonna close the thing and read the content, or leave because they were mad. And if you are constantly showing people pop-ups all the time, every time they are at your website, you know, they are gonna get annoyed and they are not gonna come back. You wanna use pop-ups very strategically. We use a plugin called PopupAlly Pro, and that’s what manages all of our email collections pop-ups. And we’ve got it set with different parameters to make sure that we are using the pop-up at strategic point but people are not getting mad at us for always showing them a pop-up. If you come to our website what happens is, basically you are going to get a cookie and it’s gonna – and if you look at our content, we don’t have any kind of timers set up or anything like that. But if you move your mouse up to go back, to leave our website, that’s when our pop-up comes up. That’s an exit intent pop-up. You’ve looked at our content, you’ve been here, you’ve seen it, now you’re getting ready to go somewhere else, that’s where we’re gonna throw the pop-up and say ‘Hey, here’s a lead magnet related to the content you just consumed’ or at the bottom, it’ll say, ‘Was it not what you were looking for? Click here, we have some other stuff.’ So that is a great tool that you can use to get people when they are like, ‘Oh this was a pretty good site, it was clean, no pop-ups, didn’t bother me’. As they are leaving, ‘Hey would you like some more stuff?’ It makes you look like a giver, it makes look like you want to help that person. It’s not annoying pop-up three seconds after I’m here for something else. So, exit intent pop-ups are a great way to do that. Sometimes timers can be good but you wanna set them for a lot higher like 30 seconds. Don’t set anything for less than 30 seconds on your pop-up ads because think about it, if someone is there for two or three seconds and you show them an ad, it’s gonna irritate them. But if they’ve hung around on your website for 30 seconds, and they’ve read the blog post that they came for and they have kinda pecked around, and they’ve looked at a site a little bit, that’s a person who is definitely interested in what you are doing. That’s a person who is probably a better match to your avatar because they are relating to your message. So a longer timeframe on pop-ups is a lot better, it’s not as annoying, and it gives someone what they want, which is what to do next.
JOCELYN: I think ideally exit intent is what we would recommend though because that means that someone is finished consuming the content theoretically, and they are ready to move on to something else. I really don’t like it when something interrupts my experience on somebody’s website. That’s when pop-ups are off-putting to me.
SHANE: So if you can’t figure out how to do exit intent, just make your timers a lot longer that gives people time to read all of their blog posts. But exit intent, that’s what we use, that’s what we’ve had the most success with because it really gets people right at that point of exit where you are like ‘Wait, I’ve got more’ and then a lot of times, they’ll at least give you their email so you can reach out to them and send them more stuff later. The last thing I would say about pop-ups too is that to make sure that you are marking when people get on your list or when they take action on that pop-up. We actually have it set where you only see our pop-up like once a month. I can trigger it where if you are on our email list, or we have your IP where you’ve logged in before, which if you clear your history, it screws it all up, but most people don’t do that. But it basically knows if you have been there before, and it won’t show you the pop-up again because there’s no reason to keep showing people the same pop-up every time they come to your site. So PopupAlly Pro, will let you actually go in and say, only show this pop-up to people every 30 days. So, if you have seen my pop-up, and you don’t fill it out, and you leave my website, and if you come back the next day because of another article or you want to check something else out, I’m not gonna show you the pop-up again. I’m gonna show it to you about a month later when you forgot about it, when it’s gone, and now the pop-ups gonna come up again. So use pop-ups very discriminately, is that how you say the word? Discretely? Discriminately? What is the word?
JOCELYN: No, I don’t even think there’s a word.
SHANE: Discriminately. What is the word, I’m trying to think of? It’s like don’t use them a lot. I’m gonna go with that. Simple Kentucky language.
SHANE: Scarcely. Profusely, no, that would be bad; that would be the opposite direction. All right, [Crosstalk] if anybody knows the word I’m trying to use here, what I’m saying is, don’t use pop-ups a lot. Be very judicious. There’s a good word. I need to call Matthew Kimberley ‘cause he’s got a high vocabulary and ask him what’s going on with his words – the source, check him with the source over here. But don’t use pop-ups like crazy, don’t have them on every page, blowing up in people’s faces. Use them at strategic points to catch people’s attention. They do convert really well. Our highest converting email opt-in is by far, the exit intent pop-up and it’s because we use it like a scalpel and not like a chain-saw, and we go in and use it when we need it to get that email.
JOCELYN: All right, our final tip for today; tip number five is to run ads to content that is optimized to get email opt-ins. And what we mean by that is to offer people something for free. This is a big problem that a lot of people do with ads, they go out there and start targeting people that are not familiar with their brand and then they try to sell them something. That’s sort of like asking somebody to marry you on the first date, is what I heard somewhere. I can’t remember who said that. But, yeah you don’t want to do that. You want to bring people in and get them familiar with your brand, get them on your email list, and then later, try to sell them something that is going to solve a problem for them.
SHANE: We see this mistake over and over again, and a lot of times we’ll correct this path very quickly when people start running ads in our Flip Your Life community because we want people to have the most success and understand that there is a process. Like Jocelyn said, it’s like asking someone out, then you get to know each other, then you ask them out again, and then you start to getting more serious, then you get married and – there’s a progression to the relationship with your customer that has to happen on this email campaign. And it all starts with introducing them to a solution to their problem, and then getting on their email list, and then you start selling to them. You have to run ads for free stuff and it’s hard for people to do that because they are like, ‘Well, I’m gonna spend money to give something away?’ No, you’re gonna spend money to start a relationship. It’s like when you pick the girl up on the first date, you bring her flowers. Well, you went and spent money, you don’t know where it’s gonna go, but you are investing in that relationship to see how it will work out. It’s the same thing with your email list; you’ve got to run ads to free stuff so people will be willing to give you the email list and be a part of your bigger and broader community. So, don’t be so shortsighted and don’t wait for organic traffic. Go and spend 10 dollars a day, is all you got to spend, to start running people to your email list. Get out there and go find ways to get them on that email list and understand that you are investing in the future of your company. When you do that, don’t be shortsighted and say, I’m not getting any money, I wanna go make the quick hit, I want to make the quick score. Just look at your own Facebook news feed; do you ever click on the things that say, ‘Buy now for 97 dollars’ or when you click through an ad by accident, or because it was intriguing, if you get to the other side and it’s 197 dollars, and you’ve never even seen that person before, do you buy it? Well, your customers are not gonna do that either. Go out there, give something away for value, use your money to drive traffic and get leads. Remember, we are not getting sales at this point; we’re getting leads and then you can use your email marketing to turn those leads into sales.
JOCELYN: I’ve actually tried this in the past before I knew a whole lot about Facebook advertising. I tried advertising to completely cold leads. So people who were not familiar with my brand, I tried targeting just school librarians and –
SHANE: And she was dropping them right on her sales page where there was a product to buy, basically.
JOCELYN: And I can tell you from personal experience that I had zero sales that way. However, when I would advertise to my warm list, people who were familiar with my brand, I had a lot of success doing it that way. So we are actually just now starting to jump into advertising to cold leads using these opt-in strategies. So, we will definitely report back and let you guys know in the very near future our success on that.
SHANE: We actually hired a company that is going to handle all of our Facebook marketing now that costs quite a bit of money to do that. But they are gonna run the leads for us and they are gonna do all this for us and they actually develop – they showed us – when we had the strategy in place from what we had done in the past, but they basically took us and said, ‘Look, drive people to the free content, get them on your email list’ and then we knew that our email marketing converted well because we took people down that sequence of emails through our autoresponders that led them to the sale. So basically, they confirmed to us, this big-time digital marketing agency, ‘Hey, this is what you need to do; get them the free content, get them on your list, turn them into leads, warm them up, and once you solve a few problems for them, it’s going to be much easier to make the sale on the back end.’ So that’s a great strategy if you’ve got a little extra money to be able to spend on some ads, it’s to send them the free stuff not paid stuff.
JOCELYN: All right, so that brings us to the end of our tips today. Let’s recap those tips right now.
1. Define your avatar.
2. Create great lead magnets that solve a problem quickly.
3. Take advantage of every chance you have to get an email on your website.
4. Use exit intent pop-ups.
5. Run ads to content that is optimized for email opt-ins.
SHANE: All right guys, if you’ll go out and take action on those tips, I know you’ll be getting a much bigger list, much faster very soon. Before we close the show, we’d like to finish up with our ‘Can’t-miss moments’. These are moments that we might not have got to experience if we had never started an online business and chose this path. So Jocelyn, what is our ‘Can’t-miss moment’ this week?
JOCELYN: All right, last week we told you a little bit about our trip over to Asia, and we actually had an opportunity to view South Korea a little bit because we had a really long layover in Korea. It was like 13 hours. So, we decided to go out into the city and we took a little tour. we almost died on a public transportation bus –
SHANE: That was very scary, the bus started literally rocking back and forth on a bridge and we were all about half asleep ‘cause of the all the jet lag and the travelling, so it was like brutally terrifying.
JOCELYN: Yeah, so that was not our can’t-miss moment.
SHANE: We are not gonna miss that one, yeah.
JOCELYN: But we got to do some really cool things; we got to go out into the city and we saw – what it a palace, I think?
SHANE: Yeah, we were in Seoul, Korea and we saw the King’s original palace. I can’t remember – it started like with a G but I can’t –
JOCELYN: Yeah, some Korean name – [Crosstalk]
SHANE: I don’t know, I have no idea. It was crazy, but it was this huge palace, it was awesome, they said – they were telling us stories about how they didn’t never let grass grow in the palace so the guards could hear ninjas trying to come kill them. It had a big, solid gold dragon, up in the ceiling and stuff, and a moat. Pretty awesome.
JOCELYN: Yeah, and my favorite part was just being the blonde person in the middle of Korea.
SHANE: Yeah, Jocelyn stood out a little bit ‘cause she had just got her hair colored, and she does color her hair, by the way, it’s not natural.
SHANE: She was the only like bleach-blonde person in the whole airport, and we were getting stared at and stuff and –
JOCELYN: It’s not bleach.
SHANE: It’s not bleach – it’s – it’s colored.
JOCELYN: Yeah, so it was very interesting being the blonde, American in the middle of Korea. I think I saw like one other blonde person on our tour. Everyone else was –
SHANE: Had black hair.
JOCELYN: Yeah, pretty Asian, for the most part. I mean, there were definitely some other nationalities there too.
SHANE: We stuck out like sore thumbs, we was a bunch of rednecks running around Seoul, Korea, we didn’t know what we were doing. But it was just really amazing because not just the castle in Seoul, the people were super-awesome and we got to eat at like this little Korean barbecue down in the back of some alley.
JOCELYN: In the middle of an alley.
SHANE: Yeah, it was awesome and it was like something out of a movie. And then like the city was huge. I mean, it reminded me of New York, but it was like just super-clean and it was like – it just seemed very safe and just a very awesome experience. But it was still a totally different culture. Like there was this temple – remember that temple where we had – that walk-thru?
SHANE: There was like this big temple, it was like an open-air temple, they had a market on the other side of it, and everyone – they went through that temple, stopped and bowed before they went in. Like even people just passing through, they’d be on their cell phone, they would just stop and bow and they would walk through. So I guess, it was like a holy site, but just an amazing experience getting to be in that Asian culture, and just – you know, in America, it’s a very –you know, melting pot place, but there’s still a majority and minority and you do meet people from all over; but to be immersed in that culture, you really get like a sense of it, and I don’t know how we would have ever ended up in Korea if it wasn’t for online business because I never even thought to go there basically.
JOCELYN: Yeah, we had a really good time and it’s an experience that I would like my kids to have one day. So, maybe we’ll go back if we have any Korean fans, give us a shout.
SHANE: I would love to see some Korean people in the comments of this podcast; or anyone from Asia actually. If you are in Asia, I don’t care where you are, go leave a comment on today’s podcast and check out the pictures that we are going to put out of our trip to Seoul, Korea.
JOCELYN: Actually one of my can’t-miss moments from Korea was finding a Subway.
SHANE: Oh yeah, that’s right.
JOCELYN: We were so hungry, and like I didn’t recognize any of the food, and we would a Subway in the airport and I was like super-pumped about that. I think I actually have a picture of it. Well I’ll try that and we’ll stick it in today’s show notes.
SHANE: ‘Cause we have been eating Asian food forever and we were like man, I just need some kind of American, processed, fast-food, terrible food for me and Subway was like the healthiest version of American fast-food that we could find, and it wasn’t rice. We didn’t want any rice, we’d had enough rice.
JOCELYN: But the food was actually really good there.
SHANE: It was very good.
JOCELYN: But if I can find the picture of Subway, I will put it on today’s show notes. So, that is all we have for you on email marketing today. Join us next week where we will be discussing getting people open your emails, and more importantly, getting them to click things inside your emails.
SHANE: Until next week guys, thank you so much for listening. We love you all, we are trying to help you as much as we can, we really want you to succeed in online business and we know that email marketing can take it to the next level. So until we talk to y’all again, get out there, take action and flip your life. We’ll see you soon.