In today’s Q&A with S&J, Rebecca Tervo of learnnonprofittaccounting.com asks us:
“Do you plan your content for a whole year, or for 6 months? How does your process work?”
Shane: What’s going on, patrons? Here is another Q&A with S&J. We’re actually on our way to the bank, and we have to pick up our kids, but we’re gonna knock out one of these questions right now while we’re driving around, okay.
So, today’s question is from Rebecca Tervo, and she says:
“My question concerns content strategy. Do you plan your content for a whole year at a time or for six months? What works best? For instance, if I plan in January for all of 2017, how do I come up with blog post titles for each week and outline those? Or do I just put topics for each week and work on the titles and outlines during the year? Would love to hear how your process works.”
Okay, we do not plan everything for an entire year. Jocelyn does plan her emails for an entie year. Right?
Jocelyn: Yeah, I like to plan things as far and advanced as posible for the Elementary Librarian site. I pretty much know what the calendar looks like for the entire year, so I just go ahead and plan that, and plan for my content to release just each week during the year.
Shane: So, that’s like a nurture sequence, like an autoresponder… but for dynamic content like our podcast, we do not plan that out for the entire year. We usually stay somewhere between 7 and 12 weeks ahead if we can. I would actually not recommend planning out all your content for an entire year unless it’s evergreen content, that’s why Jocelyn can do that or we can do that for the US History Teachers Site, or we could do that for an autoresponder like a nurture sequence for Flipped Lifestyle, but it would have to be based on the calendar and it would have to be evergreen content.
You gotta plan your content only 7 to 12 weeks ahead and then re-evaluate where you are. Maybe your content changes a little bit, maybe you have to do something new, but you don’t want to be planning that far in ahead. Usually what we do, like right now, we are doing content this week, we’re going to try and get 8 to 12 weeks ahead something like that and then during that 8 weeks we will focus on promotion and other forms of content like ads and strategies to grow our business while the content kind of feeds out on its own.
And then she asks, “How do I come up with a blog title for each week, like when you’re planning ahead?”
For us, it’s just based on the interviews that we do or based on the evergreen content for the email list, but you always go to Google and you see what people are searching for and usually you can say, “Hey! What are the top 12 topics in my niche that people are actually looking for in Google?” that’s what I’m going to make my posts about.
So, don’t guess. Don’t just make it up. Go out and research it. Stay 8 to 12 weeks ahead on your content, try to re-evaluate it at least once a quarter, you don’t want to lose the pulse of your niche.
(Shane to Jocelyn) How far ahead do you do your emails?
Jocelyn: For Elementary Librarian, I do this about a year ahead. I’ve actually have content batched up for the year. If you’re not sure what content to do, ask your audience, say “Hey, I’m trying to put in content, what would you like to see me do?”
Shane: Also when you find something that you’ve done in the past, that is really popular, like if you get something that’s shared a lot, take that and add it into your email autoresponder that puts it one more week that someone gets an email from you or go back last year and visit things you’ve already done and give them a new spin. I’m sure something in your niche has changed since last year that you can write about, that same topic, same everything but you’re just doing an updated post. So, that way you’re not constantly trying to figure out something new to create.
So, that’s how we do content. I hope that helps you do your content better and if you need anything else about content marketing, internet marketing, or online business, head over to flippedlifestyle.com we’d love for you to support us on our Patreon page over at patreon.com/flippedlifestyle
Bye, see ya!
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