In today’s Q&A with S&J, Cathy Bedzunas asks us:
“I have a dog niche, and although I have a huge audience on Facebook, most of the them are older, and can barely manage Facebook, much less any other technology. Do you have any ideas for a tech-friendly platform I can build a product on for them? I tried a Kindle book, but many of them do not have a Kindle.”
Shane: What’s going on, guys? Welcome to another Q&A with S&J. We’re at an airport. We just went to Funnel Hacking LIVE the Russell Brunson conference, and we’re in the airport right now, and they keep announcing stuff.
Jocelyn: They’re making these announcements, so we’re laughing.
Shane: They’re in Japanese, or something. I don’t know where they’re from. I think we’re in the international place.
Jocelyn: We are in the U.S.
Shane: We’re close to the international hub. We’re also right beside the bathroom because this is the only place we could find with good lighting. That’s how you roll when you’re in online business. We’re here to answer another question from people who support us on Patreon. We have another patron question today. Jocelyn, go right ahead and read that.
Jocelyn: Alright, this is from Cathy B– I don’t know how to say your last name. She says that her audience is bad with technology. Cathy, I feel your pain. On my Elementary Librarian niche, bless their hearts, they’re not so good with technology. “I have a dog niche, and although I have a huge audience on Facebook, most of the them are older, and can barely manage Facebook, much less any other technology. Do you have any ideas for a tech-friendly platform I can build a product on for them? I tried a Kindle book, but many of them do not have a Kindle.”
Shane: We all get caught up on the tools. It’s so funny. We just went to a Clickfunnels Conference. We don’t use Clickfunnels. Clickfunnels, ActiveCampaign, and Infusionsoft, these are all advanced tools, and we get so tied up in them. We think everybody can use them. Even things like Kindle and the podcast app. I actually got someone’s phone, and then they’re like, “There’s a podcast app? I don’t know what that is,” and it was on their iPhone on the first page. You have to look at your niche, and say, “What CAN my people do?” and then try to meet them there. We do memberships, and we have forums, but we have found that some niche markets don’t know how to use forums. With those clients, we recommend that they use a Facebook group. You just make it private, and you charge to get in because like you said in your question, at least people can use Facebook.
Jocelyn: And I’ll say for Facebook, if you want to do a Facebook group or something, a lot of them are using Facebook. Shane’s parents are not the most tech savvy people. They don’t have a smartphone or anything like that but they can use Facebook.
Jocelyn: One thing that you can do is maybe make a video to show them how to use that technology, how to get logged in, how to post– all of the things that you think are so simple for people who understand technology well, maybe try to explain that to them in that way. That’s something that I do for my Elementary Librarian audience. That works pretty well.
Shane: Yeah, usually in this situation, we always say, “It doesn’t matter what you can do. It only matters what your audience can do.” There is not anything that we can totally recommend for your niche because you know your niche. But you’ve got to say, “What can my people do?” Once you create the boundaries, the parameters, what’s out of bounds, what’s inbounds, then you can pick something that allows you to deliver the product, and listen: most people can type in a credit card, so use PayPal or something to take their credit card, something easy, and then most people can use a Facebook page.
If you can just make that private, and you can take a payment, and you can protect your content and conversations, there’s your business. Now the problem is, you won’t be able to organize it as well. You won’t be able to do some of those things. You’re going to have limitations, but it doesn’t matter what you use; they won’t buy it if they can’t use it.
Jocelyn: But as always, the best thing to do is ask them. You say you have a big following on Facebook, so say to them, “Hey, I want to make something that’s going to help you. What is the best platform for me to do that?” Maybe even give them some choices. “Would you rather me make a physical book? Would you rather have a Facebook group? Would you rather have a Kindle book?”
Shane: Website, whatever.
Jocelyn: Give them some different options, and let them tell you what’s best.
Shane: Alright guys, that was a great question. If you would like to support us on our Patreon feed over in the Patreon community, go to flippedlifestyle.com/patreon, sign up and you can leave a question for us, and we will answer it right here on our Youtube channel. Don’t forget, hit subscribe. We release questions all the time here on YouTube, and don’t forget to check out our podcast, the Flipped Lifestyle podcast, we release that every Tuesday. Until next time. See you later.
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