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In today’s Q&A, special guest – John Lee Dumas helps Karen figure out how to get visitors to stay on her site longer.
Karen has a lot of traffic coming from Pinterest and wants to increase how long visitors stay on her site from the current length of 11 seconds.
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Resources Mentioned in this Episode
- Today’s Expert is John Lee Dumas of EntrepreneurOnFire.com
- Today’s question from Karen Foo at kipkitchen.com
- Amy Porterfield
Let’s dive into this week’s question!
JOCELYN: Hey y’all! You’re listening to an Expert Q&A with S&J. Today’s expert is John Lee Dumas of the Entrepreneur on Fire podcast and Entrepreneuronfire.com.
Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let’s get started.
SHANE: What’s going on guys, welcome back to the Flipped Lifestyle Expert Q&A podcast. Jocelyn and I always stressed, there’s more than one way to be successful online; we don’t have all the answers and our way is not the only way. So we thought it would be fun to start bringing experts on to the Q&A podcast to give you all a different perspective about online business. We are really excited today, to have our first guest on the Expert Q&A podcast and it is none other than, the one and only, John Lee Dumas from Entrepreneur on Fire. John, welcome to the show, man.
JOHN: Shane, Jocelyn, I’m excited to be here and prepared to ignite.
JOCELYN: Awesome, we are so excited to have you.
SHANE: All right man, let’s jump straight into these Q&As, we like to get straight to taking action here on the Q&A podcast. So Jocelyn, give John the question from our audience member.
JOCELYN: All right, our first question for you is: it says, “Hi Shane and Jocelyn, hope you are all well. I run a food blog called Kip Kitchen. Pinterest is a big social media channel and a traffic source in this niche but I can see, from Google analytics, that Pinterest visitors only spend an average of 11 seconds on my blog. How can I get these visitors to stay longer and keep them from leaving in just a few seconds?”
SHANE: So John, how could she improve her bounce rate? How can she get people to stay on her website longer?
JOHN: So there’s a number of things that pop to mind; number one is consistency. So, when you are on Pinterest and you are coming from Pinterest, you’re there because it’s visual and it’s beautiful. You want to have that same representation on your blog as well. You don’t want people to go from this beautiful image and all these great pictures, to suddenly a text-heavy blog.
SHANE: Black and white pictures.
JOHN: Yeah. And I’m sure it’s probably not, knowing that she’s a Pinterest person but, just really be specific that you are keeping that consistent feel throughout. They don’t feel like they are going to a whole brand new site but it’s an extension of your Pinterest. Another thing that’s so important to do is, how are you attempting to engage your visitors? Are you asking them a question? I mean, that’s engaging, you’re actually saying, ‘Hey, thank you for being here. How can I help you?’ Like, what specific question do you have and like have a path so that they can start going down, so they can feel like this was catered to them. And that’s really important to keep the engagement level up, to ask those specific questions. Again, you know what your audience is gonna want because they are coming from your Pinterest site or from Pinterest in general. Keep that conversation going and really ask them specific questions to you and then offer them quizzes or opt-in bribes that keep that conversation going on your email list. You can continue to extend that down. So those are like really three, big, important things I would say is, keep that consistent feel from your Pinterest and from Pinterest in general to your blog when they get there. Have questions ready for them in the visual sense and these will be image-based questions but, they’ll have answers for them and then quizzes as well. People love quizzes, especially if it maintains the same feel and questions that they were maybe having and the reason why they clicked on that image to go to your actual site. What’s a quiz you can create? There’s a lot of incredibly cheap and even free quiz creators that will come down and they will give people some great responses about the answers that they gave to that quiz questions. So, as questions, keep the engagement going, keep it consistent and then get them on your email list. I know, Shane and Jocelyn, you guys do a great job of building that email list because that’s the one way that you can really reach out into people’s inboxes and really have control of that conversation.
SHANE: Those are great points. That’s something that took us a long time to learn was we would write these epic posts, epic content or whatever but then we would just let them end or like, we would never ask at the bottom to do anything else. Like you said, getting them to do that in the quiz, with an email list or something, that’s how you keep people not only on your page but coming back later because you can draw them in.
JOHN: And let me share something that Amy Porterfield does incredibly well. She has opt-in specific bribes. Now that means, see people are on Pinterest for you know, I’m gonna make something up here but you know, ‘11 ways to hit a golf ball.’ If they come to your site, that should be who the opt-in is for, that specific thing so it stays with that theme. And so Amy does a great job on her podcast. She has a specific topic and then she gives an opt-in bribe for that topic and it is individual to each episode.
SHANE: Wow.
JOHN: It’s more work but it’s so much more effective.
JOCELYN: Absolutely. And that’s such a good idea and I love what you said there about the consistency between what they are seeing on Pinterest, what they are seeing on your website, everything needs to be very visually stimulating especially for that social media network. So, thank you so much John, those were awesome answers. We want to know where can our listeners find out more about you, what’s going on in your business right now.
JOHN: Yeah, all the magic for us happens at eofire.com. I really try to practice what I preach so we have a lot of very specific content to podcasting and to online business. A lot of free courses: a free podcast course and a free webinar course. So we are really excited about offering just great value for free to our visitors.
SHANE: Awesome man, well that’s all the time we have for today; guys, thanks so much to John Lee Dumas for being on the show and answering one of our audience questions. Make sure you go check out everything he’s got going over at eofire.com and until next time, get out there, take action and flip your life. You all take care now.
JOCELYN: Bye.
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Arnaud & Karen says
Hi John, Shane & Jocelyn,
Thanks so much for featuring us! So honored you picked our question, thanks again! 🙂
Arnaud & Karen