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In today’s Q&A, we are helping Jessica figure out how to find events that will help her as an entrepreneur and her business.
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Let’s dive into this week’s question!
JOCELYN: Hey y’all. You’re listening to Q and A with S and J.
SHANE: Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let’s get started.
JOCELYN: Hey guys, welcome to today’s Q and A mini podcast. Today’s question is from Jessica. And just a reminder if you would like to include your full name and your domain name we will be glad to read it on the air. If you would rather remain your first name that’s totally cool too.
SHANE: We also link in our show notes to anyone who writes in. So it’s a great way a link from our website back to yours so you can maybe drive some traffic, so we really highly recommend if you want your staff shared to put it in the notes because if we don’t have it we can’t share it and we love to share all that stuff for you guys and I hope you get some links out there.
JOCELYN: Alright, her question is how do you find out about the small live events that you mentioned on your podcast?
SHANE: Alright, that’s a great question because Jocelyn and I have talked often about how we vastly prefer small intimate live events. Maybe you can say less than 50 people then we go to the big huge events like NMX or our social media marketing where our podcast movement. We don’t mind those. We think there is value in those. We don’t really like to go to those to see the speakers as much because a lot of that stuff that they talk about in the big, big events is very superficial, top beginner—not like beginner’s stuff but it’s just like they don’t really give away anything in their talks. It’s more for networking and meeting people and seeing friends but the small events where you’re sitting at a table with people, masterminding with people where you get to go up to the expert who is hosting the event and actually talk to them and ask them question about their online business that’s what really going to take you to the next level. The main way that we find out about those probably is we really keep up with the internet marketing industry. We keep an eye out. We search for live events online. We don’t really listen to a lot of podcast regularly. We might catch one or two a week. We randomly sample different people’s podcast while we are at the gym or something like that. But we keep an ear to the ground, ear to the railroad so to speak to hear about little live events when we catch one or we see 10 to 20 people and it’s about a skill that we like, what kind of research, who is hosting it and we’ll go and jump on that event. So you kind of got to keep up on what’s going on in the internet marketing world. You don’t want to be listening to 20 podcast and taking up all your time because you’re not going to take any action but when you do hear about a good small live event, maybe 20 to 50 people. Those are great ones to jump onto and also you have got to actively seek them out. Go to Google and search for, if you want to learn how to record YouTube videos better, go type in learn YouTube videos live or something like that and see if you can find an expert that is actually hosting one of those events.
JOCELYN: Yeah a lot of ways that we find out about live events, we follow people on Twitter. We get a lot of Facebook and Twitter ads that are targeted to people who like internet marketing related things which we do. So we find out about a lot of things that way and actually probably the number one way that we find out about events is from people that we have met at other live events so maybe they’ll find out about something and say I am going to go to this live event, why don’t you come too and that’s how I found out about several things that I have attended and that is probably my favorite way to find out information about which live events will be good for me to go to.
SHANE: It’s always good when someone has been to a live event before and you can say is this going to be a good thing for me and that way you have an advantage. You already got like a review for that live event to make sure that it’s good. And the small live events are just great because you get to talk to the people who are hosting the event, the people that are ahead of you and you’re really going to build those relationships. You’re lost in the crowd at something with 30,000 people in Las Vegas like in a mix or something. Like I said, fun, great thing to do if you already got people you’re meeting up, hanging out with. You’re going to learn some things there but if you really want to sit down and say this is my business, help me get to the next level. You are going to want to get to the small live events.
JOCELYN: And that’s really the reason that Shane and I decided to start hosting out own live event is because we have so many people out there who want to come to them but there are just–
SHANE: They can’t find them.
JOCELYN: There really aren’t a whole lot. I mean there are a few here and there but most of the stuff is on the west coast we found so we are really trying to bring internet marketing to other parts of the United States, if possible even the world. So if there are somewhere you want to see us come let us know because we are looking for places to go and we want to help you to grow your business. It’s not about just making money. I mean that’s great but we love to travel. We love to meet people and more importantly we want to help you to take what you’re doing to the next level.
SHANE: A lot of those big events too are like designed to scale like they will start on with a couple of 100 people and they really want 2,000 people to show up and give them $1,000 so they will make 200 grand, spend 50 and they pocket 150 for a weekend out of work or whatever. The goal of our live events is to get 10 to 20 people into a mastermind and help them take their business to the next level. We don’t want our live events to scale up. We want to do them with 20 people or so. If you would like us to come to a city near you and host one of these small live events because you just can’t find out that you can go to or you just have no idea how to get one of these things because they are so expensive to fly to the west coast or whatever, shoot us an email at shaneandjocelyn@flippedlifestyle.com, tell us what city you want to host it in. it’s going have to be in a bigger area like in Atlanta, like maybe Gainsville, Florida, Orlando, maybe Indianapolis, Cincinnati. It’s going have to be in a bigger metro area where we can really centralize it so people can drive for a couple of hours to get there. But we would love for you to email us and tell us come to this city blah-blah-blah and we will try to get an event there in the next little bit and try to sit down with you, mastermind, get you in a hot seat and take your online business to the next level. Great question Jessica. Thanks again. Don’t forget when you do the Q and A, leave us your name and your domain we will happy to mention in the air and link to the show notes. And until the next time, we will catch you all on the flip side.
JOCELYN: Bye.
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