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In today’s Q&A, we are helping Tony discover what he can create a digital product around even though he doesn’t have specific industry expertise.
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Let’s dive into this week’s question!
JOCELYN: Hey y’all you are listening to a Q and with S and J.
SHANE: What’s going on guys? Welcome to a Q and A with S and J. got a great question today from Tony Visintin. I hope I said your name right Tony. Tony writes in and he says how can I create a digital product if I don’t have any teachable knowledge or expertise on any specific topic like you guys have football coaching or librarian sources? Or put it in another way what kind of approach will I take in creating a digital product if I try to learn the topic from scratch, I’m not an authority in it but I am going to learn how to do it and teach other people?
JOCELYN: Alright Tony, this was a common fear with a lot of people have. We hear this question a lot. People say I am not good at anything, I don’t have any skills, I do a job where I have to follow a certain procedure and I really can’t deviate from it, something like that. But the truth is that everyone has some type of skill or something that they are good at that you can use that translates to an online business. It may be something you do at work, sort of like what we did and maybe some type of a hobby. It maybe that you’re a stay-at-home mom and you have the best stain treating formula ever and that something that translate to an online business. Any type of problem that somebody may have, if you have a solution for it then that could be the start of an online business. Ask your friends and family, go to them and say I would like to start an online business but I am really not sure what to do, what are something that you think that I am really good at that maybe I could teach someone else to solve one of their problems. And I am willing to bet that people will probably tell you something. Ask your mom. Moms love to help out their kids.
SHANE: Your mom will brag on you Tony.
JOCELYN: Yeah and ask her. Just say, what could I do that I could teach somebody else and I bet a lot that they would probably come back and tell you something that maybe you didn’t even think of.
SHANE: Another thing that you can do is you can really inventory this and inventory all the things that you do in a week. Just get a piece of paper, a yellow note pad, whatever, and carry it around with you for an entire week and write down every single thing you do at work, in your free time, when you are just laying at bed at night, like Jocelyn said you are working a hobby or something, you’re looking up information, what do you search for on Google, things that interest you. Try to look for something in that list. You are going to come up with this huge list, two or three pages long by the end of the week if you just chart every single thing you do. Each line is a new thing. And look through there and start taking things off, yeah I do know a lot about that. You know what I know quite a bit about that and always remember you don’t have to be the leading PhD Nobel prize winning expert on something to teach it online. You just have to be expert enough. You just have to be ahead of the people that you’re going to teach. There are people who know a lot about online business more than we do. We follow them but there are a lot of people who are just discovering this world of selling things online and we have decided to help teach those people how to start an online business. So you don’t have to be the authority, you just have to have some kind of expertise and be expert enough.
JOCELYN: I have a friend that I met at a live event a few months ago and she does a website about personal organizing. I didn’t even know that that was a thing but apparently you can even get certified in it. And there is all kinds of different personal organizer websites out there that I didn’t even know existed and I definitely some type of service like that in my life. But that’s something that you might not even consider doing but people are out there doing this so there is got to be a market for it.
SHANE: If you’re really, really, really, really super good at organizing the cabinets in your kitchen, listen if you look at our cabinets right now we can’t even fit everything in on because we got a thousand sippy cups and bowls on top of each other and all little plates that kids come with the little compartments that don’t fit, if you’re really good at that there’s probably someone that would pay you to help organize their cabinets. So even simple things like that, could definitely become a digital product. Now let’s shift gears real quick as we close this call up and talk about what if you want to learn and teach on. You see there is a need but you don’t know anything about that topic. You can totally go research that topic and become an expert and teach other people how to do it. A great example on this is Pat Flynn has two websites other than smartpassiveincome.com where one is a security guard training website. His mom was a security guard so he just spent six months researching security guard training and he put together a website to teach security guards how to become security guard, how to get extra training, how to find a job being a security guard and that site started making money. He taught himself how to be an expert in that topic and now he teaches other people. He has another website called Foodtrucker.com. It’s like TRUCKER—something like that. Pat Flynn doesn’t have a food truck. He just went out and research the topic, out it together, did a bunch of interviews on a podcast, he now has a website that is an authority in the food trucker space because he put all that information in one place. When you are not the expert in something and you kind of become an expert or you gather a lot of resources for people, that’s not content creation, that’s called content curation. You are like a curator at a museum. You go find all the information and put it all in one place and a niche market can come to your website and learn that. That is the proven business model. People have built niche websites about stuff like that and they had done it at that way absolutely no problem doing that at all. So that’s a great way to do it if you don’t think you’re doing anything but I am going to guess when you’re filling out that note pad, you probably do.
JOCELYN: Alright tony I hope that that helps you and the other people out there who thinks that you don’t have anything to offer the world because I am certain that you probably do. We all have things that make us unique and different and just find something out there that interest you and start working on it.
SHANE: Alright guys, that’s all we got for today until next time, we’ll catch y’all on the flip side. We will see you later.
JOCELYN: Bye.
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