In today’s Q&A, we tell you what sort of Digital Products you should offer!
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JOCELYN: Hey y’all! You’re listening to Q&A with S&J.
SHANE: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready for something different? All right, let’s get started.
What’s up, guys? Welcome back to another Q&A with S&J. Our question today comes from Tomas Allison and Tomas writes:
“My wife has recently been laid off from her private school and now has started a tutoring business on the side and she has created a website to expand her reach. She has taught kindergarten for over 24 years and we are wondering what kind of digital products and services that we could offer parents, children, and other teachers. Thank you in advance for your insight.”
JOCELYN: All right, thanks for your question, Tomas. This is a good one. We actually get a lot of emails from teachers just because that’s what our first digital products were in – education services – and I think that this is an interesting idea, this tutoring online. She could certainly do some type of e-book or like lesson plan material, maybe some special tutoring material for people who would want extra work for their kids. Maybe they could come on to your website and download some extra practice or things like that. You could certainly do some type of product like that. Mine has been very successful on my Elementary Librarian site, just a book that tells parents or well in my case, librarians, what to do and just help some with the actual materials that they need to get that done.
SHANE: Because she’s already in the tutoring, you could actually, you know, the problem with tutoring is it is trading time for dollars. Someone hires you to tutor for like $25 an hour. You show up, you can tutor that one kid, maybe you can bring in a second kid or something like that and work schedules and coordinate all that. The problem is, you can only reach so many people doing it that way, the old school way where you actually go tutor a person, like live and in person.
What she could do is set up a webinar. She could set up like an online tutoring service where kids could log in from all over the world and they could actually watch her teach something, teach a lesson, teach a material. She could even prerecord these lessons and they would just be there ready to watch at any time somebody wanted to watch them and she could just kind of create like a live tutoring event but show a prerecorded video.
You could actually do this through LeadPages. She could just set up or she could show the video, there would be a chat box so the students could talk to her or the parents could ask her questions. That way, if 100 kids logged in to her lesson, she’s tutoring 100 kids for an hour instead of just two in a room over at her house or over the kid’s house. She could actually just set up in the comfort of your own home, she could start her webinar and host it. I say webinar but really, it’s her online tutoring session.
You want to use the right verbiage for whatever audience you’re kind of targeting, but you can use LeadPages. Create it where the students can communicate with her and if 100 kids show up and pay $25 per tutoring session, well, now that same hour that was producing $25, $50, or $75 is all of a sudden producing $2,500 and you’re doing the exact same amount of work.
The important thing to remember whenever you’re trying to expand online is scale. How can I get my product in front of more people and how can I work less hours to make more money? Those are two very important questions that you have to kind of learn when you’re going online because, in the real world, we’re all taught trade time for dollars. You go to work for eight hours, you come home and you get x amount of money. That is not how the online space works.
We are thinking scale. We want 100 people to show up where we could only reach two in the real physical world. We want to do something once, like Jocelyn was saying, create an e-book, and sell that to more people over and over and over again forever. That way, we are not constantly just trading time for dollars. I think there’s a lot of opportunities here especially in the tutoring space where you could maybe get a bunch of kids on at one time.
JOCELYN: All right, Tomas, we hope that that helps. It is definitely a great idea to go into this tutoring space. I don’t know of a whole lot of people who are doing this really so you could always also look and see who is out there doing this, what they are doing well, and what you could maybe improve or change.
SHANE: All right, that was a great question. Everybody out there, whatever you want to do online, please just keep in mind what we told Tomas and his wife – don’t trade time for dollars. You’ve got to shake off the real world mentality and think online. How can I scale, how can I go out? Anything you can do with video, audio, or text can become a digital product so really, you’re only limited by your imagination what you can sell online. Thanks for tuning in this week, guys. Until next time, we will catch you all on the flipside with another Q&A with S&J.
JOCELYN: See yah.
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