Need ideas on how to get more customers for your membership site with Facebook Ads?
Listening in on today’s episode might give you ideas as we help our guest take their business to the next level.
In this episode of the Flipped Lifestyle, we have Jessica Stafford and Marilyn Parham ask us key questions on how to scale their accounting firm and transition online.
With Marilyn having over two decades of CPA experience and Jessica manning operations and a ton of content on their website, they aim to diversify their audience in order to share their passion and commitment to helping online entrepreneurs manage their finances better.
Join us, as we share tried and tested strategies in order to build and promote their membership site, learn how to invest in paid ads to grow the business, and know the importance of pricing their products according to its true value.
You will learn:
- The best way to use paid advertisements to promote your business.
- How to capitalize on your content and organic traffic.
- The power of retargeting pixels.
- How much should you spend on your business.
- Why you should test and invest.
- The importance of drawing the right people into your membership.
- Staying true to the value of what you’re offering.
Links and resources mentioned in today’s show
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Can’t Miss Moments
Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family.
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
Shane: What’s going on everybody welcome back to the Flipped Lifestyle Podcast. It’s great to be back with you again this week. For those of you who may be new to the show, our podcast may be a little different than other shows you may listen to. We don’t bring on experts and gurus, we bring on real people growing real online businesses and we help them take their online business to the next level. We are super excited to bring on our guests today because these are two — not only friends of ours, but people we work with in our Flip Your Life community and on a daily basis – it is our Accounting Team, our bookkeepers, Jessica and Marilyn from The Bottom Line, and we are super excited to help them with their online business today. Jessica and Marilyn, welcome to the show.
Jessica: Hey Guys! Happy to be here, so excited!
Marilyn: Thank You.
Jocelyn: We love these gals for so many reasons because, well, first of all they are our accountants and bookkeepers, they’re awesome. Also because they are in our area, as in..
Shane: The region. We’re in Tennessee.
Jocelyn: Yeah, within a couple of hundred miles from us. It’s pretty amazing because there just are not a whole lot of online entrepreneurs in this area so we’re so thankful for their friendship and also to partner with them in business.
Shane: And it’s also hilarious how we met. We were driving from Kentucky to Atlanta, and we were just on the road and bored so I said let’s just turn on their webinar and we’ll listen to it and see how they’re doing things. Jocelyn was driving and I got on the chat, and I started talking to some random person from Tennessee, and it ends up being Jessica. We were just having this chat, talking back and forth, that was pretty cool. Then, Jocelyn, a couple of weeks later was looking for a bookkeeping service.
Jocelyn: Yeah, so I used Fresh Books and I had a really bad experience. We had hired this accountant in Kentucky, and like a week later she said she was shutting her business down.
Shane: That’s awful, not good.
Jessica: Oh no!
Jocelyn: I’m like… I don’t know what to do. You know, if I could have somebody kind of local but then also…
Shane: understands online business…
Jocelyn: who knows about online business. I’m just trying to find somebody, so I started Freshbooks and I’m like okay I’m just gonna look and see who the recommended bookkeepers are in this area, and so I just happen to run across your site and the language on it was talking about online entrepreneurs, and I’m like wait a minute, this can’t be right because nobody around here knows about online business.
Shane: So then, we reach out to Jessica, and Jessica of course lets us know.
Jessica: Me? I was on the webinar!
Shane: I was talking to you on the webinar last week or something like that.
Marilyn: I know, you were so friendly Shane. You were like the mayor of the chat room. Nothing has changed.
Shane: I tend to like go to the head of the class and groups, you know what I mean?
Jocelyn: Nobody can imagine this at all, right?
Shane: Exactly. So I found it so bizarre and ironic, because what are the chances in all the math, we could be driving down the interstate, in a random webinar and then Jocelyn just randomly found you guys two weeks later.
Jocelyn: Yeah, I mean these things are no accident.
Shane: The moral of the story is go to every webinar you can and try to talk to people and make contacts. You can even network on a random webinar chat room.
Jocelyn: You never know who you’re going to meet.
Shane: That’s right.
Jocelyn: Just saying.
Jessica: And I was equally excited because just as there are not anybody in your area to connect with, we have the same problem here in East Tennessee. So, we’re gonna lead the charge to turn the Southeast into the online entrepreneur’s central.
Shane: That’s right. We’re the new Silicon Valley.
Shane: That’s what I like to say. Alright. So, that’s the moral of the story of how we all got together here. And of course, not only are we clients of Marilyn and Jessica, they are clients of us. They come into our Flip Your Life Community and we talk about their business, and that’s what we’re gonna do today. They have some really exciting things, branching from the real world, I guess, into the online space. And we’re gonna try to help them take it to the next level. So… Let’s wait til the end and we’ll tell everybody like where they can find you and stuff like that, because if you are an online entrepreneur and you’re looking for accounting services from people who do understand what’s going on, we highly recommend The Bottom Line – they’re awesome… and they did not pay us to say that. But let’s focus on your questions first, and we’ll give all of our listeners some great value today, and then we’ll talk about that in a little bit.
Jocelyn: Alright, so let’s just start out by giving people a little bit of background about your business. So, what have you been doing and basically, what are you trying to transition into?
Jessica: Well, basically… The Bottom Line has been in existence for about 15 plus years. Marilyn’s been a CPA for more than 20, I typically handle operations, but in a nutshell we went from just a typical accounting firm, to local clients, to wanting to branch into the online space; and do done-for-you services for those clients in terms of processes and financial planning, and then we wanted to just transition and basically diversify our service-based business into an online business as well, which is what brought us into you all’s community, to kinda flip our business upside-down if you will, the same way you guys do with families.
Shane: Basically, just to scale online instead of scaling in the physical world.
Shane: Really, one of the common problems we see with everyone that comes into our community is… we get into our businesses, we have these great ideas, we start selling things and we have no clue how to manage the money. You’re just trying to help online entrepreneurs in that way.
Jessica: Yeah, exactly. And you know, just a quick funny story, almost like the chat room story is we were needing to upgrade a physical desktop accounting software and –
Marilyn: Yeah, this is funny.
Jessica: – this little $400 decision launched into an online empire. So…
Shane: That’s right. That usually works, you know what I mean. That’s exactly right.
Jessica: Marilyn’s like… “What did we DO?!”
Shane: It’s like you dropped in a pebble.
Marilyn: All I wanted was a new accounting system.
Shane: Right! And now you have this whole branch of your business.
Jessica: Yeah, exactly!
Jocelyn: Yeah, it’s super exciting though. I mean, I love what you guys have already done and I think that there’s so much possibility out there. Tell us about the bridge. So you started out like total local brick-and-mortar type stuff…
Shane: Tell us, basically what your online product is right now.
Jocelyn: So, now you’re doing what?
Jessica: So, now we’re branching in from done-for-you services with online clients all over the country, into offering a membership site, ‘cause we support a lot of do-it-yourself online entrepreneurs and retailers, such as amazon sellers for example.
Shane: For sure.
Jessica: And so, that’s really the space that we operate in. And so… we’re just trying to come into that startup community or that community that’s wanting to stick with their own bookkeeping for now until they scale and grow, and educate them and train them and provide value, so that they can create financial systems and plans for their business so they’re pocketing their profits, because that’s typically the thing we’re trying to help people do the most as quickly as we can possibly work to do… to just pay ourselves more as business owners and have profitable businesses.
Shane: So basically, it’s a membership community. People can come in, they can talk to you guys in the forums, they can come in and watch your training videos, and it just helps them get their financial house in order so that they can maximize the potential of their online business basically.
Jessica: Right… and Marilyn can speak to the whole financial house. Just as you said Shane, it’s not just training you on bookkeeping and how to do your accounting. So, it’s just really the whole package and something we’re pretty passionate about.
Shane: And I think we’ve got the foundations there. We know what’s working, what’s selling. So, I think we’re gonna focus today in mainly on promoting that, and growing that and getting more people into your community, which is a hot topic for anybody with a membership.
Jessica: Exactly. I’ve worked with several partners, including you all through the mastermind mentorship that you guys hosted back last quarter. We were really able to get some movement with the membership sell out with The Bottom Line Profit Clubs. Now we kinda have the base, we’ve got the avatar in place and things like that. So now, it’s time to really promote and scale and grow this thing the way it needs to grow to get into more hands.
Shane: We had just work on creating your core offer and really dialing in that avatar. That’s so important that you brought that up, because I think most people wanna skip to ads and promotion, and just content creation, and they forget, “Wait a minute! I’ve gotta sell something to someone,” and you’ve already kinda got that out of the way. So, let’s go ahead and jump in to your questions, and let’s talk about where we’re gonna go next to take this up a notch.
Jessica: Well, one of the questions that we had was top ways to use paid advertising to promote the business. We’ve gotten a lot of growth through organic traffic and things like that, and really wanting to dive deeper into actual paid advertising. We’ve traditionally sold our services through our discovery sessions on a one-on-one fashion, and now we’re gonna try to take it into a more automated process with sales page and things like that. So, it’s kinda like a combination of the best opt-ins for the member trial and then the best ways to use paid advertising to promote the business.
Shane: Okay. I think there’s a couple of things we can touch on here. The first one is to capitalize on your organic growth in a big way. You need to be having all of your retargeting pixels set up correctly, have you done that yet? Like, with facebook ads, do you have a retargeting pixel on your site?
Jessica: Yeah. We do have one retargeting pixel but we haven’t gotten very fancy with that kind of stuff – at all.
Shane: And you don’t have to. The big thing everyone has to remember is catch everyone that comes to your site, ‘cause not everyone is gonna give you an email. We just ran some tests with some ads over the last month, where we ran ads at our email list directly, and then we ran ads only at people who have been to our site in like the last 180 days or something, but the retargeting pixel ad converted. We got emails at a cheaper price and we made more conversions and sales off of the retargeting pixel than we even did with our email list. The reason I’m saying that is because going forward we’re gonna hammer that retargeting pixel because it’s the hottest traffic – it’s the most recent. Some people on your email list have been there for a long, long time and they need to be marketed to, but that list is not going to convert as good as the people who’ve been there the last couple of months and you’re at the top of their mind. So, I would say for sure, the first thing in your paid ads strategy is… how can we capitalize on our content and organic traffic? by getting our retargeting pixels correctly, going in to facebook or whatever we’re using for ads, setting up custom audiences around that retargeting pixel and then, using that traffic to make more sales.
Jocelyn: Yeah, I think that that’s always a solid strategy. The retargeting traffic, it’s always probably gonna be a higher conversion than like cold traffic, which I think could be a good strategy for you guys as well, but I think for right now, we’ll concentrate on the retargeting traffic. If you wanna go the facebook route, I think that google is starting to do some of these as well, like for google ads. And I don’t know for sure as far as keyword research goes how much of this you’ve done, but I’m willing to bet there are a lot of people out there searching for like, online business accountants, things like that. So, you might even explore google ads and have a…
Shane: to get clicks and then retarget them on facebook.
Marilyn: Oh… I have to mention our other platforms ‘cause I traditionally only think of facebook at this point, you know…
Jocelyn: It is so powerful. Right now, it’s just the golden child of advertising and you know, I read an article the other day that was talking about how these are the golden years basically.
Shane: Retargeting and stuff like that.
Jocelyn: Yeah. Because right now it’s all so new and this is like the best time to get in on this before changes start being made.
Shane: Let me give you an example on how this actually looks now, from the sales perspective and why it’s so powerful… you’ve got all this content and yes, you’ve got organic stuff right, the analog to that is we have a LOT of podcast episodes, okay?
Shane: Our goal right now with our ads – our cold ads – is not necessarily to sell anything and in fact, we’re probably gonna even stop asking for emails. We’re not gonna try to get people to like opt-in to webinars or opt-in for a lead magnet. We’re gonna try to advertise through our free content, and our goal with those ads is to get clicks. We just want people to go out there and say, “Hey! That sounds like an interesting podcast. I’ll click that.” So we can target other people who have podcasts and get the big audience to see our brand. Then when they hit our webpage to listen to the podcast, we retarget them. Now, those people are not directly cold leads. We’re not begging them for email or a sale. We’re just introducing them to our expertise and then, we can use that retargeting pixel to advertise further to them. The next thing they see from us, might be a second ad that’s come to our webinar or for an email. But we’ve got them to come to some of our free content, retarget them and even if they didn’t opt-in, we can still follow up on them later. And that’s kinda where I think you are. You’ve got tons of content, and some of it is just like, really popular and really good. You can look and say what’s the top 5% where we get our traffic in our old blog posts or whatever.
Shane: Right? Ads to that retarget those people and then, the retargeting ad is, “Hey! Come to our Webinar.” where you tell them about your stuff or get them on your email list.
Jessica: We do have a good library of content on the site that we could definitely pull that top content and draw our traffic to it.
Shane: And also to… another test that we ran, we did a lookalike audience on the retargeting pixel and I did a lookalike audience on the email list and the same thing happened. That’s cold traffic basically, those lookalike audiences, but the lookalike audience based on the retargeting pixel seemed to be better converting than the one on our email list, because I guess that facebook’s algorithm realized just this is where people are, find the same people in that same place now and show them the free content basically. So, it’s just a really powerful tool and I think you guys could capitalize on it based on where you guys are big time.
Jessica: Definitely and I think it’s kinda interesting to know we’re kinda shifting gears from grab the email, to you know how can we create the relationship without all that middle stuff…
Shane: Oh yeah.
Jessica: to just to test it out.
Shane: Instead of trying to turn cold traffic into warm traffic, the power of the retargeting pixels that should turn cold traffic into cool traffic…
Shane: and then cool traffic into warm. So, it’s a little bit easier to coax people into giving you that email now, because you don’t have to blast them with give me something valuable right away.
Jessica: Mmm-hmm. Yeah. Yeah, very cold. Definitely something we’re testing and trying out, so I look forward to doing that.
Jocelyn: Alright. Let’s jump into your next question, friends.
Marilyn: How much should we be spending and what kind of returns should we be seeing on this investment?
Shane: This is a really tricky question, because I think we’re gonna be able to get more refined on what your answer is compared to some people just because we know so much about your business. It’s kind of variable. What you want to do is, you always want to make more than you spend. The goal is to liquidate the ads.
Jocelyn: You’re talking to accountants.
Marilyn: Yes, that’s just it.
Jessica: We understand.
Shane: But I think some people get confused here, because they get into these programs where people teach them to just pay for emails, or pay for likes. They end up just paying a lot of money into ads and they think the ads don’t work, because the only metric that matters is the conversion. Did I spend X dollars and get XX dollars back? Okay? So, to start the process here’s how we usually do it in our business, and this can kinda just give you a guideline. The last ad that I ran, I ran a hundred dollars a day. Now, I’m not saying that you should go spend a hundred dollars a day, but the reason that I did that for Flipped Lifestyle’s products was because the current pricing has us at about a hundred dollars a month, right? So, I was gonna run at a hundred dollars a day, and I figured if I could sell one a day off that ad, then I’ve liquidated my conversion cost. I spend a hundred bucks, I reached X people, got X people to the webinar, got X people to buy whatever, and if that hundred dollars gets me one conversion it’s a zero and I know my numbers. I understand that the average person for Flipped Lifestyle stays 7-8 months, so even though I liquidated today, I know that most of those people will pay their second month and now I’ve made $200 off of that same ad.
Shane: So that was my bottom line, in my mind, I just started at a hundred bucks a day and I said I’m just gonna test this. So, of course, it made more than that, we ended up making 9 conversions off of a $400 ad test. Okay? So that ended up being $900 dollars for a $400 ad spend plus…
Jocelyn: Doesn’t sound great, but when you consider that it’s recurring then…
Shane: It’s doubled money right upfront, and it triples when they get renewals, it quadruples on the 3rd month. That’s why memberships are so powerful, ‘cause you get compound return. Right?
Jocelyn: But I think that the most important thing to consider when you’re first starting to run ads is that you do have to test. I mean…
Jocelyn: It’s gonna take a while for you to get to where you really wanna be.
Shane: And that’s what I was getting into. I had a hundred dollars a day that I was gonna spend, right? But I had 4 different ads running at $25 a day. I looked at them and we tested them against each other. In this test particularly, I was testing the same ad on 4 different audiences. After a couple days, I killed 2 of the ads because the other 2 were clearly dominating and converting better. It’s kind of an arbitrary number out of thin air. What do you want to spend at first? Spend that but run 2 ads against each other, test that. Pick a winner. Change one thing, then you do it again the next week. After about 4 to 6 weeks of this, you should have a winner that’s converting. You gotta be prepared to lose a little bit of money sometimes early in the first 4 to 6 weeks of testing.
Jocelyn: From testing… because it’s just impossible to know for sure how your ad is going to convert.
Shane: The moral of the story is there’s no exact answer for how much I’ll spend, that’s a budget issue more than it is anything else, but what you’re looking for or rely is, keep testing until you break even… especially on a membership. If you can spend a hundred and make a hundred on a membership, your money is going to explode, because they’re gonna keep paying month after month.
Jessica: I see what you’re saying, Shane. Like, we have to invest in the business to grow it.
Jessica: And so… but we’re always coming from the standpoint of, “If we lost it all what would we be okay with losing?”
Jessica: So that we’re not… like, “A watched clock never moves.”
Jessica: Like, I know when I ran facebook ads before… I was like, “Oh my gosh! I spent a whole day of checking the stock market or something.” Like, “Oh! There’s a click,” and “Oh! It’s too much money,” and you kinda have to let it play out. So, that’s a good reminder as we get back into that process, that you gotta let the game play a little.
Shane: I love the word investment, I hate the word ad-spend, like I spend this on ads, and also once you start taking action and then, let’s say you buy a Facebook ad of course, you earn a little bit when you start doing it, I always consider the first money in the first month of an ad campaign to be like buying a course ‘cause I’m learning what is happening with this ad. I’m figuring out what’s working and what’s not, and that’s why now after a couple of years of Flipped Lifestyle, we’re able to start an ad and make our money back pretty much immediately. We can… ‘cause we kinda know what works already. Pick a number you’re comfortable with, start testing and don’t turn the ads off. The biggest thing I can say to anybody is test every week. Test every week, keep going, keep testing. If you turn an ad on and turn it off, and don’t come back again for a month, you’re not gonna learn anything. You’ve gotta keep rolling and keep testing a new ad to get it to work.
Jessica: Well, there you go Marilyn, we’ve got a budget conversation we all like to have.
Jocelyn: Oh yeah. Well now, let me just say before we move on from this, I know we’ve been talking about this for a while, but I think sometimes people get no shape about the wrong metrics. You know, like people want to get emails for 10 cents… you know, it doesn’t matter, we don’t care how much the cost per conversion is as long as we’re making more than we spend.
Jessica: And I think that is a good point too ‘cause when we did do paid advertising just for what we do, we didn’t ever hit anywhere where anybody’s benchmarks sat, like I think your industry and your audience has a lot to do with that too.
Shane: Oh, everyone’s different. Like people who say they’re getting a dollar an email are throwing random crap up just to get an email to prove they can do it. There’s no conversion on the other side of that. The only thing we care about is did we buy an ad and did someone buy something from us because of the ad? Then once we get that happening, once people actually buy what we’re selling, then we work backwards and say, “Well, what was the price for the email on the clicks? Can we improve that?” But until you’re spending money to get someone to buy something from you, the other metrics… those are irrelevant until you get an offer that works and converts.
Jocelyn: Alright. Let’s move on to our next question.
Jessica: Well, my next question is what are you finding the best opt-ins are for membership products? ‘cause there’s just so many, it just seems like everything shifts so quickly. There’s free course opt-ins and there’s dollar for the first month… there’s all these options out there. So, what are you finding are the best opt-ins for member trial and getting them in the door?
Shane: We don’t do a lot of member trial stuff because here’s what I find from that… for us, in most of our memberships, we really want people to pay close to full price because those are the people that are going to keep paying their membership month after month. A lot of times the dabblers will come in and pay the dollar, and then quit or they’ll pay the first month and then quit. So basically, our term becomes much higher. Kind of… with all of our businesses whether it’s Flipped Lifestyle or US History Teachers or Elementary Librarian, any membership we’ve ever ran, the goal is to get them near the actual monthly price. So what we do is we focus more on the content, like what makes people want to come into my membership, that’s what I want to ask myself. So, I take history… I focus a lot on the different phases of US history, like World War II, Civil War… you know, people are teaching different things at different times. Someone searches on google for a Civil War lesson plan, they find my website. They sign in to get the opt-in, which is a Civil War opt-in, and then they’re marketed to with, “Hey! We’ve got another one. We’ve got a whole unit. Why don’t you join and get access to everything?” I’m more worried about where people are in a content perspective and get them into our membership that way than I am just for the price, same thing with our webinars in Flipped Lifestyle. We’ll do our webinars specifically targeted email marketing, we’ll teach you how to do that on the webinar and then say, “Hey! We’ve got a lot more about this in our thing.” They’re more likely to join not because of the price, it’s because they need help with that subject right at that time. That’s what we’ve had the most success with to keep our churn rate really low, we don’t want a lot of people quitting our membership. We wanna catch people more just in time, than just in the nick of price kind of deal.
Shane: You know?
Jessica: Yeah. I love that personally because our goal is to partner and empower people. So it’s hard to partner with somebody…
Jessica: if they’re just kinda trying it out and it’s hard to get traction with your finances and things if you’re not in partnership or committed to the process.
Shane: It also pollutes your community with a lot of in and outs, which can really water things down and disrupt communication.
Jocelyn: We have actually taken a lot of steps to stop those kinds of people from coming in and out.
Jocelyn: And I think that a lot of it is just using a type of language is going to discourage the wrong type of people from joining.
Jocelyn: And we do that a lot. You know, we say, “This community is not right for you if…” and you know that’s fine with us. We also make our price point higher so that we discourage the dabblers from coming in. So, I think it just depends on what kind of business you have, but based on the type of business that I believe that you guys want to do…
Jocelyn: which is actually making a long term difference in people’s lives, I think that you need to kinda concentrate on the same type of things.
Shane: Someone taught me once that lowering your price point in any way is kind of an apology that your normal price is too high. So like when you say, “Hey! I’ve got this amazing premium service for $99 a month, try it now for a dollar!” Like you’re not going to walk in and be like, “Hey! That gold watch is a hundred dollars, could I put it on for a dollar and just go to the movies and show off?” It cheapens the value of it, it doesn’t make it valuable if you could just go rent it for a dollar for a day.
Jessica: I have personally… just in the service business I’ve had for 15 years, I found that when I tried to discount my services or give it away for whatever reason, I found that those clients don’t really value my service as much as they’ve actually paid for it.
Jessica: That is in line with what you’re saying. So…
Jocelyn: Yes, we’ve found that time and time again. When we let people in for a lower price for whatever reason, they’re not as committed and they typically will cause more like customer service headaches too.
Shane: Here’s the moral of the story basically on this, is we’re big believers in the tortoise and the hare, the turtle always wins, I’ve read it many times. If you wanna grow a real business, it is more important to catch people in their why than it is to target their budget. There’s no way to estimate what anyone’s budget might be to solve their problem. One person may not pay the hundred dollars, the next person may, but you know for sure that that problem exists. It’s up to them to decide on if they can afford it, if they’re willing to pay it, that’s what you can research.
Jessica: Yeah… and I’m…
Shane: So, don’t charge a dollar trial is what I’m saying.
Jessica: Yeah, and I think that’s what’s been so great about this process working with you guys in this way, because you know the values that we hold in our business and the same values we hopefully hold for our partners and our clients, we can’t lessen that or cheapen that…
Jessica: purpose or whatever just to market, and so a lot of times we tend to try to focus more on the money but also making sure we’re staying true to who you are is been really important. So, just growing and building it that way with you guys has been a big deal.
Shane: I saw a quote just to wrap up this discussion, it said, “I may be able to solve your problem in a day or two, but it took me years or a lifetime to learn how to do it.”
Shane: And that’s what you gotta think about when you’re doing pricing is just the true value of what you’re offering. You don’t ever want to race to the bottom. So, focus on…
Shane: the why and not the how much, and then you might go a little slower that way but you’ll have less headaches, and over the long term you’ll be more stable.
Jessica: Yeah. Absolutely.
Marilyn: Thank you.
Jocelyn: We appreciate you all coming on the show today. We are just big fans of yours and friends.
Shane: Huge fans. Love you guys.
Jocelyn: We appreciate what you guys do, you’ve helped us like immensely as we have been going through this whole online business thing together and we’re just really, really thankful for you guys.
Shane: So, before we finish the show go ahead and tell everybody where they can find you guys online.
Jessica: You can find us at www.thebottomline.accountant all spelled out.
Shane: I love your domain name ‘cause it’s like we’re dot accountants, that’s awesome! Alright, so everybody check them out if you’ve got an online business they’re a great help, but I’ve got one more thing before we close every show we like to challenge you to give us an action step that you’re gonna take in the next 24 to 48 hours.
Jocelyn: Based on what we talked about.
Shane: Based on what we talked about today, what are you going to do to move your business forward?
Jessica: We are going to find our top blog post in our content, we’re gonna create some paid advertising and establish a spend budget to run ads to that with retargeting.
Shane: Awesome. So, you’ve gotta go put that in the action forum now.
Jessica: We do.
Shane: And I’m giving you 48 hours when I check back in.
Jocelyn: Alright guys, we appreciate…
Jessica: Sounds good, thank you guys so much.
Jocelyn: Thanks for being on today.
Marilyn: It was a pleasure.
Shane: What a great call from one of our Flip Your Life community members. We’d love to have you in our Flip Your Life community as well, if you’d like to become a member of the Flip Your Life community head over to flippedlifestyle.com/flipyourlife and we can help you with your online business too.
Jocelyn: Alright. Next, we are going to move into the Can’t-Miss Moment segment of our show, and these are moments that we were able to experience that we might have missed if we were working at nine-to-five jobs still. Today’s Can’t-Miss Moment is heading out to a nearby waterfall after a long day of school and work. The kids got home and we decided it was a beautiful day, and we were going to head out to Cumberland Falls, and it’s not too far from where we live. So, we just loaded everybody up and we headed on out there, and just walked around and enjoyed the beauty of nature here in the Spring – early Summer.
Shane: And we just took off right after we got the kids off the bus. It was about 2:30. I looked over at Jocelyn and said, “Man, I don’t wanna do anything else this afternoon. Let’s just grab the kids and go somewhere.” So, we drove down to the bus stop, put the kids in, turn down there and went on down to Cumberland Falls, and we got out and we hiked. We went down, we climbed up onto rocks and climbed trees, and got dirty and took some pictures of the falls. And there’s a little beach down at the bottom of the falls where the river kinda runs around the bend, so… we went out there and we like wrote our names in the sand, and the kids went in and touched the water, and got their toes and their feet wet. We just had a great time, two or three hours, got a lot of good exercise. And it was cool to just be able to shut it down at 3 o’clock, head out and enjoy some great family time during the week, and not having to defer that to the weekend. Before we sign off, we’d like to close every one of our shows with a verse from the bible. Today’s verse comes from Proverbs 4:25-27, “Look straight ahead and fix your eyes on what lies before you. Mark out a straight path for your feet. Stay on the path, don’t get sidetracked.”