Need ideas on how to turn one-off sales into consistent and predictable online income?
Listening in on today’s episode might give you ideas as we help our guest take his online business to the next level.
At the Flipped Lifestyle, we host a podcast every week that features a member from our Flip Your Life online community, where we sit them down, go over the challenges they’re having with their online business and come up with a solution to take it to the next level.
In this episode, we have college football coach and self-published author, Keith Grabowski.
Known for his great offense and strategic trick plays, Keith has been sharing his 27 years of coaching expertise with the online community through his website: thecoachesedge.com.
He has a lot of content, more than 10,000 twitter followers and bagged 4th best trick play in college football hosted by ESPN last year.
Ideally, Keith wants to rely on his online business when he leaves the grind, so we lay out the strategies necessary to generate a stable, predictable and growing income.
We let Keith in on the advantages of using accessibility and convenience as his membership site’s greatest sales point.
We talk about targeting audiences with the highest interest level to build his email list and get his twitter followers transitioned into his community, getting his customers in the bandwagon, and then drawing the line.
You will learn:
- The importance of organizing your content.
- Setting foundations and goals for the membership.
- How to strategically place free content to guide the audience towards your paywall.
- Compartmentalizing your audience to create a high success email list.
- Targeting your existing core market through social media for better transition rates.
Links and resources mentioned in today’s show:
- The Coach X O Show
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
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Can’t Miss Moments
Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family.
You can connect with S&J on social media too!
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If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
Jocelyn: Hey Y’all! On today’s podcast, we help Keith to take his sports coaching website to the next level.
Shane: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? Alright, let’s get started. What’s going on everybody? Welcome back to the Flipped Lifestyle Podcast it is great to be back with you again this week, for those of you who may be new to the show, the Flipped Lifestyle Podcast is a little different than other podcasts you may have listened to about online business. Each week we bring on a member of our flip your life community and we help them with the challenges that they’re having right now on their online business, and we help them figure out their next steps to grow a successful online business, and today we’re going to have a great guest on, a guy I’ve known for quite a while now. Our guest today on the Flipped Lifestyle Podcast is community member, Keith Grabowski. Keith, welcome to the show!
Keith: Well, thanks for having me.
Jocelyn: Yes, we’re so happy to have you here today, and you have talked to Shane before actually on a different podcast.
Shane: On “The Coach X O Show” back in the day, because Keith is a man after my own heart, he’s a coach of the pigskin.
Keith: That’s right.
Jocelyn: Yes, so you’ve been a member for quite a while as well and we’re happy to have you here today. Welcome! Let’s start out by telling all the listeners a little bit about you and your family, and what it is you do online.
Keith: Well, I’ve been coaching – I think it’s 27 years, and a while back I guess it’s 2012 I wrote a self-published a book on iBooks – iTunes’ iBooks Author; and you know it was the first coaching book out there that had video included in it, you know, it’s definitely taking root. I’ve done a couple of books on my own, I’ve been waiting for the coaching education market to pick up on it and no one did; and so basically I went out and signed some coaches on to produce materials with me and that’s kind of the way I’ve existed there. I still do some of my own writing. I have, you know, my own website but what I’ve realized is, like everything I do is very inconsistent in terms of the income-
Keith: -and, you know, what I’m trying to do and produce a consistent income. I am a college football coach and I enjoy doing that, but at some point, you know, I’d like to leave the grind and have something that I can rely on there.
Shane: For sure.
Keith: I know, you know, talking to a few guys – some community members, and other people who, you know, that I have everything set up here. To be able to do something really good, I’m just not focused the right way so that’s kind of what I’m looking to do.
Shane: Yes, sounds like – you know, I remember when you were doing the iBook thing when I was back doing coach checks and football coaching, and we have a close personal friend named Joe Daniel over at footballdefense.com – which i think is joedanielfootball.com now – and, you know, there are a lot of people that we interact with in our community that are doing sports related memberships, especially around coaching football, basketball, things like that. And I know you’ve got a ton of content, you’ve got a lot of things out there and as we’ve talked over the years I think that you kind of early adopted into some stuff, like you said – that didn’t catch on as much as you thought it would, and then you tried to go head-to-head with some of the big coaching publishing companies which is an uphill battle. So now the goal is to shift gears and say, “Wait a minute! I’ve got all this content, how can I turn this into a personal brand, get the coaches involved, you know, those thousand guys out there that want to be a part of my content, and how can we monetize that into a stable, predictable, growing income?” is that pretty much where we’re at right now?
Keith: That’s exactly it, yup.
Shane: Yeah, ok, alright. Well let’s jump in to your questions, Keith, I think we’ve got a good grasp on this. I’ve been looking forward to this call all week ’cause, you know, just talking balls is my thing; but I’ve been really looking forward to this and I think we can definitely help you get that next step going towards your goal. So, what’s your first question about your current iteration of your online business?
Keith: Well in looking at everything right now, I think my first question really is, what’s the setup here? I’ve been working on a membership site, you know, getting that together, but focusing that and turning what’s a lot of one-off sales into something that is a consistent, predictable income.
Shane: For sure. I know you’ve got a ton of content, so of course when people come to us and they have a lot of content, one of the first things we tell them is to do a membership site, because you know when you have so much stuff and it’s all kind of fragmented, and it’s spread apart one of the great advantages of a membership site is you can put it all in one place and sell one thing: access to the library. And that way it’s a lot easier to kind of wrap your head around, like what to do with your content, where to put it and how to sell it. You can just say, you know, “I have X amount of resources, I have X amount of things,” Jocelyn went through this when she was setting up elementarylibrarian.com, instead of selling all these one-off things she just put it all in one place.
Jocelyn: Yeah, I probably had about, oh gosh, I don’t know… I’d say like 40 to 50 products or something like that-
Shane: Oh my gosh, it was crazy!
Jocelyn: -and it was a little bit difficult, like starting out… because, you know, we had some people who have bought just one thing, some people who have bought a lot of things, and I guess the biggest problem or question that I had was, how am I going to transition these people from these one-off purchases to the membership? and I think, that’s sort of where you are right now, right?
Keith: That’s exactly it, yes.
Shane: I also think to – like, this is something that we’ve not touched on in memberships that can probably help a lot of people wrap their brain around it, it’s not just the content you’re selling, it’s the access to you, but it’s also making content more accessible to people. A lot of times people see, you know, all this content and at first they think this is great, but it’s kind of like walking into a library without a card catalog – you don’t know where to go to get the book you need.
Shane: So one of the great powers of a membership, and one of the great selling points is, “Hey! Look, I’ll tell you the answer you need, you come into the community, you ask me a question, and I’ll just take you by the hand and guide you to do exactly what you want.” You do that in a number of ways – the main way is organizing your forums, organizing your membership area, where it makes things really categorically accessible. Like, we don’t have 50 forums in Flipped Lifestyle; we have like an action plan forward forum, we have a general forum, a success story forum – a place where people can promote and share things, and then we have our training area; and then the training area is organized into big categories like sales funnels, webinars, email marketing, things like that. People can come in to the forum and say, “Hey! I can’t find this webinar training video, or I need help setting up my webinar slides, where is that?” Well then there’s someone actually in the forum that says, “Oh! That’s over here!” so that accessibility, and that convenience is probably going to be one of the biggest selling points to your people – is, “Hey! You’re interested in what I teach come here. What do you need? I’ll show you where that is.” So, basically that organization, and the categories, and things like that, is what you’re going to be selling inside your membership. That’s what I did in coaching. So, that’s what other sports guys I know do – is get all that stuff in one place and make it easy for people to get to it. Does that make sense?
Keith: Yeah it does, and that’s something actually Joe – he gave me, you know, the access to his membership site as a way to take a look at putting mine together, organizing it etcetera and obviously football kind of does have a certain-
Keith: -way that it’s organized and how coaches think about it, so that part’s not difficult at all. And that’s, you know, it was just learning the technical side, setting those things up, and it’s just about done. It’s actually – what’s taking me the longest is uploading all my videos and content.
Shane: For sure.
Jocelyn: Yeah and you know, as far as like transitioning to the member area, that’s mostly just a communication thing and it’s gonna be a little bit of a transition for people who are used to buying one-off products from you, that you’re going to this new membership. Some people are gonna love it, they’re gonna be, “This is the greatest thing ever!” Other people are going to be like, “This is stupid I don’t wanna pay you every month.”
Jocelyn: And you know that’s okay.
Shane: That’s okay.
Jocelyn: So what you have to do basically is just set up a timeline, and what I did on elementarylibrarian is – I just said, “Okay, my current members, I’m going to allow them to continue to have access to the resources that they’ve purchased until this particular day.” I think it was like, september 30th and I made the decision to switch to a membership like, in May so-
Shane: Yeah, so she just warned them ahead of time and said, “Hey, if you’ve bought this before you’re welcome to download it, you’re welcome to keep it, but the door shuts on this day and the only way to get back to it, if you’ve not done that, is to join our membership.” and then just be really hard with those dates, be firm when you go forward and then what will happen is a lot of those people will come back and be like, “Well, I’ll go ahead and keep buying, paying the membership because I want access to that and all the other things.”
Jocelyn: -and you know anyone who have bought anything from me, whether it was a $5 product or $500 product I let them in at my very best rates-
Jocelyn: -so I just basically did a launch, I said, “Look, I’m starting this membership. I know that you’ve purchased from me in the past, and because you’ve been such a good customer, I’m going to let you have access to basically my legacy rates.”-
Shane: For sure.
Jocelyn: -so if you’ve purchased something I’m giving you access to this very best rate, it will never be offered again in this month and you have until x date to say yes or no.
Shane: So basic, Keith – like, what you’re gonna do is because you have sold some digital products in the past, and then we’re gonna talk a little bit about your audience later in the show today because you’ve got a nice twitter following, you got a solid email list that we can start building on. You’re really gonna focus hard on all those people that have bought products from you, especially the ones that have bought more than one thing – like, repeat customers. We’re gonna kind of filter that sales funnel to be like, let’s get the repeat buyers in on a great rate, then let’s raise the price a little bit, and get the buyers in at a great rate. Let’s create some stable money in our first pass of our membership, even if it’s a much lower rate, just to get people in there and get the familiarity with it. Let them break your systems, you know, what I’m saying like, see where the wrinkles are-
Shane: -we’re gonna focus on them first and then expand out to the more casual people who follow you like, on your email list and then on to twitter and things like that, okay?
Shane: We’re trying to get it all in one place, we’re trying to keep it really organized, and then we’re gonna draw a line on the sand and say, “All or nothing. You’re either in or out, I’m trying to build a stable, growing, predictable online business, so this is going to be a membership going forward.”
Keith: You know, in terms of that – I guess one thing for clarification, does that mean I should be pulling my books off of iTunes or you know all the products, I guess, that I have out there – google play or iTunes – should I be pulling those down eventually?
Shane: You know, we have actually developed some great strategies for using 3rd party marketplaces. We use 3rd party marketplaces like teacherspayteachers or Unomy or things like that for promotion, I don’t think that’s something you have to do right this second because it’s just gonna get in the way and it’s going to be one more task, you know?
Shane: But I think eventually what we will do is, once we get the foundation, the core offer ready and being sold, we need to take a 10,000 foot view and say let’s look at all this stuff out there. What strategically needs to be out there to be – to make us discoverable in these 3rd party markets, but with the ultimate goal to get people back to my membership because we’re not gonna make any money in the 3rd party markets that’s consistent.
Shane: We’ve got to get them back like, if you look up my US history teacher lesson plans on teacherspayteachers there’s a lot of the plans there, but they’re more expensive than on my website, and every page of every document has a strategic goal to get them to click back to ushistoryteachers.com because I eventually want them to discover me and then come buy my membership. So, that’ll be like phase 2 once we get the core offer off the ground and launched, okay?
Keith: Right, yup.
Shane: Alright, awesome.
Jocelyn: Alright, let’s jump in to your next question for us today.
Keith: In saying that in terms of the core offer and lead magnets and all the content I do have, you know, what do I do to start building that up obviously to draw people into the membership site?
Keith: What am I gonna put together?
Shane: I think sports really land themself to this well online, especially football, because football is such – it’s a very segmented brick-by-brick kind of thing, you know.
Shane: So, like my strategy when I was doing the coaching stuff, was I wanted to give away like a playbook because then they understood the foundation of what I was trying to accomplish, but that doesn’t necessarily help you teach it to your players, it doesn’t necessarily help you know which play to use in what game situation.
Shane: So basically, I said, “Here’s what to do. This is the place, these are the things that you will need to do, but how do you teach it to your players? Oh, you buy my installation manual. How do you win games with these defense? well here’s a play calling guide or whatever.” So, your content is going to be very similar to that and you can say well this is the big thing on how to do it, what part of this can I give them to show them what to do. How can I put the seed in their mind, “Man! this is the path I need to take. What’s the next step? Join the membership.” So we’re gonna have to look at your content and say what are those first steps, what are the things that show people what to do, and then we can keep all the stuff on how to do it behind the paywall where the really valuable content is.
Keith: Well one of those things that I actually developed in setting up a lead magnet is, I put together a manual on trickplays and, you know, everything I do. I guess, I’ve become known for doing these interactive pieces and including video animation those kinds of things, so this has that type of stuff as well, and I guess what’s kinda neat is we bagged last year the #4 trickplay in college football on ESPN. So, you know, kinda built off what we did with that and then we worked a lot of trickplays and I think it’s a high interest thing-
Shane: For sure.
Keith: -but I don’t know if it’s gonna draw people in that’s like a lead magnet i think but-
Shane: for sure, so here’s…
Keith: -and you know, what’s the dovetail into my membership takes sake where i’m teaching strategies etcetera?
Shane: So here’s what you do in this situation, this is especially with anybody – any piece of content that gets a little press like that like, you know, your content might be breaking down the number 4 trickplay in the country last year in college football or whatever it is-
Shane: -so your piece of free content that’s out there it’s base is gonna be the video of that play you’re just gonna have a video, you’re not gonna have all your animations breaking it down and stuff like that, you’re just gonna have the highlight. Right?
Shane: Then the article is gonna say, well here’s how we ran this play. It’s not gonna have any animation again, it might have one diagram then you’re just gonna-
Shane: -describe what you did, okay. So the lead magnet there then is, “Hey, do you wanna see the entire breakdown of this video? everything else that we’ve got to do? all you have to do is drop your email in and I’m gonna send you this,” you know, and you just describe what it is – it’s you know, you drawing it up, things like that. Maybe you’ve got a 10 second sample that doesn’t show the whole thing but kinda teases it at the bottom of the post. So, now what happens is this becomes the start of a very specific sales funnel about people who are interested in trickplays, the emails that will follow up the delivery of that thing that one play is gonna be: “Hey! I’ve got this awesome section in my membership area, it’s all about trickplays, I detail over 20 trickplays that you can use to win more games next season, all you have to do is come here and join my membership,” and then you’ve pulled people in for the trickplays and when they get in there, they see everything else it’d be the same thing if you were doing offense, you would draw them in for offense and then they have everything else so-
Shane: -sales funnels exists parallel to each other but they all lead to the core offer, for us it’s stuff like, “Hey! We’ll teach you how to do a sales funnel… Oh! That’s in our membership area,” You get everything else we might have, another sales funnel set up on how to do email marketing. It’s just grabbing a different person who’s in our niche at a different time, but pulling them to that one same place into the core offer where they can get everything.
Keith: You know, one more follow up question on that… So, you know, the idea was trickplays because it’s a high interest thing; but there is a lot of the strategy behind it and how they fit into the particular offense that I’ve designed, and I guess, the strategy behind it too. I’m not just drawing somebody into a trickplay website.
Shane: and you’ll explain that in your marketing.
Shane: You’ll explain that later down the chain you don’t have to tell them everything at once.
Keith: So… it is okay to draw, you know, to use this to draw in, for example, my twitter followers?
Shane: For sure. Listen, if you bring in a hundred people to that funnel there might be 10 of them that care about the actual offense-
Shane: -that doesn’t matter ‘cause you may, eventually, later on those other hundred people may want to be there.
Shane: But, like, the goal is to get them on your list. Find the 10 now that will join, okay you can murder 10%, you got 10 people paying you $40 a month. That’s awesome! That’s 400 bucks. Let’s go get the next hundred people on the funnel-
Shane: -and then you’ll have multiple funnels that lead all to that same place.
Keith: Got it.
Jocelyn: Alright. Awesome! I think that you can really do well with all of the different content that you have here. So, hopefully that gives you some good ideas of how to be forward on that. Alright, what else can we help you with today?
Keith: Well I mentioned the 10,000 followers I have on twitter, and I do have – I’d say – kinda pretty good email list. I think it maybe needs to be refreshed, in terms of getting people’s interest and making sure – obviously – that they wanna be emailed on something like this. So, I think that goes back probably to the lead magnet, but conversion right now… converting 10,000 followers, most of who are highschool and youth football coaches, converting those guys to people who are gonna come to my membership site-
Jocelyn: Right. Yeah and when you do have a list like that, and you have a lot of different interest levels in it, it can be hard. It’s sort of like some of the list that we’ve had for various businesses, and you know, sometimes people will be on your list and they might not be your ideal customer. Sometimes they’ll be on your list and-
Shane: It’s an old email…
Jocelyn: -they’re not your targeted customer, but they still buy stuff from you, and that’s okay. So, what you have to do is you have to start like, getting your list warmed up and also try to segment them in some way. So, you need to start kinda communicating with them and not on a buy my stuff level, but more, “Hey! Here’s some value for you,” and one way you can sort of segment this list is to offer things that are only geared towards your target market.
Jocelyn: So, if your target market is shifting a little bit then you might say, “Hey, coach, here is some information on…”
Shane: Trickplays, whatever you do.
Jocelyn: Yeah and if someone is not interested in that, then probably they’re not gonna click it. So, you know that’s one way that you can do this.
Shane: Yeah, it’s very passive, I think. What you gotta do right before you warm the list up is see who is on it, and you can do this with a series of strategic emails like, you can say okay maybe there’s 5 different kinds of people on this list so I’m gonna send the email that will target person 1. See who clicks the link, see who opens it, I’m just gonna go ahead and tag them that I think they’re interested in that. Okay? So like, let’s say that this was like, I want these were all sports fans, so I might send an email that says, “Hey! Here’s a great thing about basketball.” I’d say that in the subject very clearly, very overtly. Right? Well, let’s say that 20% of the people opened that email, I’m gonna tag anyone that opens that email as the basketball segment; so then the next week I might send a thing that says, “Hey! Here’s a thing about baseball,” very clearly, very overtly. I’m gonna tag all those people, I’m gonna save them and do a segment about baseball. Continue on with soccer, with swimming, with running, whatever… So, basically, you take a few weeks and you learn about who’s actually on your list. You figure out who’s not opening any of the emails and you get them off. Right? You just go ahead and unsubscribe them, take them off the list because if they’re not opening emails, there’s no reason to pay for em. Right?
Keith: Right, right.
Shane: So, we’re gonna have about a 4 week period here of segmenting – like Jocelyn said – your list, and then follow that up with, okay now let’s warm these guys up. I’m gonna give them a free thing about basketball. I’m gonna give them a free thing about football, whatever… for you it would be stuff like, well, who are the offensive guys? Who are the defensive guys? Who wants trickplays? Whose special teams whatever and you’re kinda-
Jocelyn: Who’s completely unrelated to everything that I offer.
Shane: Yeah, who doesn’t even care anymore and they’re not even opening your email. Once we have the people who are not opening off, and once we get all those people segmented, now you can start stepping back Keith in saying, okay well 48% of the people on my list were offensive guys, I know that because I tested it. I’m gonna send them something free from my content archive, something great, something awesome; one of those great videos you’ve made or something like that. We’re gonna start warming them up again to realize this guy’s got some stuff that I want, so that when we turn around and say, “Now that you want more of it, it’s in the membership.” We know how to pitch it and then we’ll just create different paths. Those 48%, the guys that are offense… well, they get the offensive sales funnel, and I’m gonna segment them, and target them with a specific email autoresponder that’s designed to bring them into the fold. Those defensive guys, they’re gonna get something different that you offer, or whatever. The trickplay guys might get something different than the running down your throat guys, you know, so we’re gonna start looking at all these people and figuring out how we can get them on the right webinars, at the right time and convince them my membership is for them. Okay?
Keith: Got it. So, that’s how I would do the email list. How am I going to leverage my, you know, 10,000+ followers on twitter?
Shane: Alright. So, basically, what you got to do, you know… You have to remember a lot of people just like or follow something randomly on social media, you know what I mean?
Shane: So, it’s kind of a different thing. I would suggest because you got so many followers: number one, I would automate posts that are sharing free content, like your blog and things like that. You’ve got to get a retargeting pixel on your website and try to bring those twitter people to your website as much as possible, so that you can catch them on the retargeting pixel to show them ads, and so you can start working on getting them converted over to your email list. You don’t wanna assume the twitter people are just rabid fans, they’re not; you gotta turn them into rabid fans.
Jocelyn: Well… and also when you do send them that free content they should go to a page on your website that has an advertisement like, your own advertisement for your own content.
Jocelyn: So, that’s another way… and even if it’s just trying to get them on your email list, like it would be better if they were a twitter follower and they were on your email list. So, maybe instead of trying to convert them on a sale, you try to get them on your email list with some type of ad.
Shane: Our entire strategy with social media, which we don’t even really worry about our followers, we just buy ads. It’s faster, you know. Our only concern with social media is getting them to the free content. We don’t even try to get emails sometimes with our advertising, because we’ll just send them to a free piece of content, because if we can retarget them with a pixel and get them to opt in we already know that they’ve been to our site, and we already know we can show them ads later; so we just gotta make sure we know which of those 10,000 people just like your email list is actually going to come and be interested in your content. Maybe only 20% of them are ever gonna click through, but you’re gonna need some links out there that are going over and over and over again, trying to drive them back and then don’t even worry about the email just get them retargeted, so when you go into facebook to run an ad to your webinar or an ad to your, you know, product… you can say, “Well I know these people are interested. I’m not gonna waste money on my entire twitter list. I’m gonna focus on the people that clicked the link and landed on my site.” Then we’ll try to get them on your list and make them farther down the chain.
Keith: So from this strategic standpoint, obviously… Yeah. I understand. I’m gonna have to do some things there and learn a little bit or technically about those things, but with all of this… what kind of timeline do you think I’m looking at to be able to get something like this done? You know, assuming I have the time to put into it? We’re a couple of months away from the season starting.
Keith: Am I still on a window here to be able to grab members and get this going-
Shane: For sure.
Keith: -before the season starts?
Jocelyn: Yeah. Definitely! I mean, you’re gonna have to start like, immediately… and you know-
Jocelyn: -I mean there’s no time to waste, but I think that you can definitely get this done. I mean, let’s plan on like getting everything set up in June, maybe trying to launch it like early July-
Jocelyn: -to your existing customers and then go to your full list like mid-July first of August type situation.
Shane: So, what’s basically have to figure out is… Number one, you’ve got your membership. Everything you’ve ever done doesn’t have to be in there, just get as much of it as you can or whatever. I think the most important here is to pick a linear path, pick railroad tracks, what is the path that you wanna start at to take people down – to get them into your membership? I don’t necessarily think it has to be this very niche trickplay thing, even though it’s kind of interesting. I think quality over quantity would be more important. I would look at your content, my guess is that the real meat of your membership is probably going to be this offense of yours.
Shane: So, that’s… I would focus on the offensive coaches. I would send an email out as soon as we hang up right now, that sends them to some kind of free piece of content that says, “Hey, I’ve got this thing about my offense, come watch it – this one play,” and then see how many of those emails open and then I would focus all of my attention on converting 20 to 30 of those guys into a membership area by like August 1st
Shane: Like, you’ve got to pick a path. I don’t care how much content you’ve got. You’ve got to decide to take them to one piece to get them to join, all that other stuff is gravy-
Shane: -but we’ve got to guide them to one thing or it’s not gonna work.
Jocelyn: and you can later splinter that out and offer different paths to get there, and that’s fine, but for right now, let’s concentrate on what’s going to apply to the most people on your list.
Shane: So, like, usually we ask people what to do next, but I’m gonna just tell you cause I know exactly what you should do. You like… you’ve got to segment that list, not for every segment, you need to know the people that will be interested in your offense – that’s the one core piece that you’re known for, you can guide people to and you need to email them and say, “Who wants this thing?” and then be like “Something’s coming. Here’s a free thing, but something big is coming. P.S. Something big is coming about this offense.” You know, and let’s figure out who opens that email who clicks to the free content that’s the core group that we’re gonna target over the next 60 days or so to try to get this thing set up and moving. Okay?
Keith: Yup, got it.
Jocelyn: Alright. Keith, thanks for being here today. I hope that this was helpful for you and we can’t wait to help you out further in the forums.
Keith: I really appreciate it.
Shane: Alright guys, that wraps up another call for one of our Flip Your Life community members. If you’d like to become a member of our Flip Your Life community head over to flippedlifestyle.com/flipyourlife and we can help you with your online business as well.
Jocelyn: Alright, next we’re going to move into our Can’t-miss moment segment, and these are the things that we were able to experience recently that we might have missed if we were still working at a normal nine-to-five job.
Shane: Today’s Can’t-miss Moment is taking our kids to the aquarium of the smokey’s at Gatlinburg, Tennessee. We love taking our kids out to see the world and to see things that they might not get to do everyday, here in our little town in the mountains of Kentucky or even learn about at school, and the aquarium of the smokey’s is an awesome aquarium. Isaac was dying to go see some sharks. Ana wanted to pet the stingrays and the horseshoe crabs, and you know, we have been talking about it and watched a couple of videos on youtube about it, and it was just awesome to be able to take them down there and hang out with the fish for a day.
Jocelyn: Yeah, it was really fun. We got to ride on the little moving sidewalk, I guess you would call it and watch sharks, and that was really neat. I’ve never been to an aquarium. That was quite like, that one… it was a really good experience and it’s something that before we started online business, we probably would not have been able to afford to do.
Shane: The tickets were so expensive.
Jocelyn: Not as often anyway. So, now we’re able to do little things on the weekend and do more of those things because we just have more resources to be able to do that.
Shane: Before we sign off, we’d like to close every show with a verse from the bible. Today’s bible comes from Philippians 4:6 and the bible says “Do not be anxious about anything, but in everything by prayer and petition with thanksgiving present your request to God.” And we wanna point out on this episode – with this verse – you know, one thing we do do in our Flip Your Life community is we have prayer threads every week. So, if you need some prayer or you’d love for us to pray for you, let us know that… we would love to do that for you! Don’t be anxious, go to God and He will take care of anything that’s bothering you on that.