Listening in on today’s episode might give you ideas as we help our guest with the fundamentals to start her online business.
This podcast is all about real people helping real people start their online businesses and today we have Careo who is a basketball coach is starting her own online business to help give youth basketball coaches resources that will make their jobs easier.
Starting out from the very beginning we go over some of Careo’s concerns with what kind of content to provide online and how to present it to novice and intermediate coaches. We discuss the importance of having a clear message to her target audience in understandable terms and whether or not to put disclaimers on adapted content she is selling.
We go over whether or not Careo should start a membership website rather than selling only one – off products.
Creating predictable incomes doesn’t always mean a month to month subscription.
Learn the tools in the beginning stages of your online business and as you keep moving forward you can adjust or evolve to what your audience is asking for.
You will learn
- How to know what is your intellectual property.
- It’s okay to not attract everyone to your content.
- How to decide what content to give away and which content to sell.
- Get started online and you can learn as you go.
- Is a membership site right for your target audience.
Links and resources mentioned in today’s show
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Can’t Miss Moments
Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family.
Going to the kid’s soccer games, we have both been able to take them to their practices and able to go to every single game.
You can connect with S&J on social media too!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
JOCELYN: Hey y’all! On today’s podcast, we help Careo start her online business.
Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let’s get started.
SHANE: What’s going on everybody? Welcome back to the Flipped Lifestyle Podcast. It is great to be back with you again this week. For those of you who may be new to the show, the Flipped Lifestyle Podcast is probably different than the other online business podcasts that you listen to. Each week, we bring on a member of our Flip Your Life community and help them with the challenges that they are having in your online business. There’s no gurus or anybody promoting their latest book on the Flipped Lifestyle Podcast. It’s just real people helping real people start online business. We are really excited today to have our guest today show up for the show; it is Careo Wells, a Flip Your Life member. Careo, welcome to the show.
CAREO: Hey guys, thanks for having me.
SHANE: And I just want to stress here on how excited I am that I got your name right because when we did the pre-interview, I totally butchered it about five times.
JOCELYN: Yes, and we probably will mess it up.
SHANE: We are going to mess it up totally before this show is over.
CAREO: It’s quite all right.
JOCELYN: Well, we are excited that you are here today; thanks for joining us. Tell us a little bit about you, your family and what you are planning to do online.
CAREO: I am currently living in Atlanta, but I am originally from the Seattle area, and I get all the time, “Does it rain as much as everyone says it does?” No, we just tell that to keep people out of there. I mean, when it does rain, we kind of throw our webbed feet and we go on about our business when we are up there. If you have not been to that part of the country, it is absolutely stunning, especially during the summer months. It’s absolutely gorgeous, can’t beat it. About my family, I am just a single woman looking to have more free time. Currently, in my job, my time is not really my time, so I think with starting my website or my blog, Kiss Basketball, it will give me freedom to spend more time doing the things that I enjoy doing.
SHANE: And you mentioned there that you are going to start a website called Kiss Basketball; tell us a little bit about your online business and what you are going to do with that.
CAREO: With Kiss Basketball, what I really want to do is kind break down for youth to intermediate coaches, how they can teach their players the game. You see a lot of times that coaches get volunteered or they volunteer to coach their kid’s basketball team. They go online, they look at all these videos of coach k side anybody else’s site and they see – they have these big ideas and then they come in and try to teach their kids. You have to remember that these are fourth graders to sixth graders, so you have to break it all down and then kind of build up on getting to the bigger and better things.
SHANE: So basically Kiss Basketball is keep it simple basketball and you are trying to help youth coaches, intermediate coaches not get caught up. I have this problem when I was doing football websites. Everybody wants to run the offence for Bill Belichick and the Patriots in the NFL and you are trying to talk to a 12-year-old. That doesn’t work. So you want to provide an alternative basically?
CAREO: Yes, I want to do that, just kind of give them simple, basic things that will help make the game run a lot smoother for them, so that will help lessen their frustration when they are running the play. These coaches will give then like 25 plays and this is like, guys, you need to give the one or two, the basic behind those one or two and kind of go from there.
SHANE: So what we are talking here like not just playbooks, but just fundamentals and basically targeting the youth and intermediate market. Is this like the dad-mom coach or is this like a coach maybe that works at a middle school or something?
CAREO: I’m looking at both. What I have seen a lot here in Georgia is a lot of the middle schools, they tell the science teacher, the math teacher, hey you got to coach that basketball this season. They have never coached basketball in their life.
SHANE: Right, for sure, and then they are panicking basically.
CAREO: Yes, they are panicking.
SHANE: We actually have – our school district here, all the elementary schools have a league and it’s so funny you say that because that’s exactly what happens here. People are out there and they are like, I don’t even know how to dribble, or I don’t know what to do and they are just throwing the kids out there with a ball and trying to figure it out.
SHANE: Well, there’s definitely a big market for this. I think this is fascinating because you are taking something you know about; there’s definitely a problem because people are getting too much information and they are not doing it right, and I think you got a great start here. I want to stress that we looked at your website and things like that and this is literally the beginning for you. You’ve right now got a free blog, just bought your domain, you are about to upgrade to the actually paid WordPress site, we’re literally at the beginning; right?
CAREO: Correct; day one.
SHANE: Day one is a good place to start on the Flipped Lifestyle Podcast.
JOCELYN: This is really exciting; we are excited to help you get started. So let’s start out with your first question for us today.
CAREO: I’m trying to find the balance between what I have learnt from my current employer versus what I already knew coming into the current job that I have. Obviously, I don’t want to take away from you know, my boss’s ideas and techniques, but then on the flipped side, it’s kind of like I already knew a lot of that stuff from a player standpoint and now I’m learning it from a teaching standpoint. I hope that makes sense.
SHANE: For sure. You are a coach right now right? This is what you do for a living?
CAREO: Yes, I’m a coach right now.
SHANE: So what you are basically saying here is, as you go into this and you are going to create these things, how do you say this is my original idea or this is my content, my intellectual property compared to something you have picked up from someone else. This is a common problem that people who start the online business, especially people creating information products have is, what’s mine? You have to remember, there is really nothing new under the sun, especially in areas like sports coaching or education. Dribbling is dribbling, and the drills that are used for dribbling are dribbling drills. It’s just like football. The drills that I used for the quarterbacks, they were using them in the ’50s with Vince Lombardy. That is exactly what all of these things are. You don’t have to worry necessarily as much; if you are not copying someone’s trademarked copyrighted system or something like that, if it’s called ‘The Coach K Defense’ you can’t call it the ‘Coach W (for Wells) Defense’ or whatever. That is where you get into some problems when you start copying things, but knowledge is knowledge. In my history lesson plans, I teach that Abraham Lincoln was the 16th president; it doesn’t matter if a textbook company also teaches that it’s the 16th president. That’s just how they work. Does that make sense?
SHANE: So you can add some flair to it, you can add some information to it, but as long as you are not – I mean, ideas, plays things like that are so common amongst sports like this, it’s not like that person invented the game. So, I don’t think that I would actually worry too much about that as you roll forward.
JOCELYN: Yes, I agree. I think that there are some things that you may need to put some type of a disclaimer, like for instance, “Adapted from–” so-and-so’s playbook or whatever –
SHANE: Yes, something like that.
JOCELYN: – if you are borrowing some ideas and kind of making them your own, there’s really no problem with that. That is how the world has worked for ever.
SHANE: Yes, we do the same thing; a lot of times we’ll say, you know, went to a conference and so and so said this, but that might be something we incorporate into the way we teach things because we really believe it.
JOCELYN: And maybe we have changed some aspects of it, so we might say, we adapted this principle from what we learnt from this conference.
SHANE: And now we do it like this. Does that make sense?
CAREO: Okay, yes.
SHANE: So your property is your property, your ideas are your ideas, and also too remember, you are not just selling the idea, you are selling the delivery of it. People have lesson plans; we sell lesson plans, but we developed a one-year, single lesson plan every day of the year. That is our system, that is our spin on hey downloads and lesson plans. Does that make sense?
CAREO: Yes, okay – so I’m looking at something right now, I scribbled down a note real quick and you know in basketball, I don’t know Shane, did you play basketball?
SHANE: Not well.
SHANE: There wasn’t enough contact in basketball. I need to run into things. That’s pretty much how I lived my life. So, football worked out better.
CAREO: Well, in basketball, ever since I was little, there was a concept called triple thread. In triple thread, you need to be in a position where you can dribble, pass or shoot since I was little. I came to my current employer, and we teach TNT stance which makes more sense, where you need to catch and square to the rim so that you can dribble or pass because lets be honest are you really going to shoot 84 feet away from the basket?
SHANE: Right, but that was adopted from something else that they learnt. So, like you can teach the same concept; everyone in America in football teaches heads-up tackling. That’s was invented by USA Football, but every tackling video in America, no matter who makes it teaches that concept, but then they say, “Here’s the drill that I have developed to teach this,” or “Here’s the little tweak that I made to make it even safer” and that is where you would go with this. That’s a big concept thing, it’s not really trademarked. That’s like lingo for what people in your space call it. It’s not necessarily like that is copyright protected or anything. Does that make sense?
CAREO: Yes. Another thing that I have been struggling with doing this website is should I hide my gender. I’ve run into an experience with my current employer, is there’s a couple of times people wanted to try the lesson but then after I arranged a lesson with them, they came back and said, “Oh no, we want it from a man. We would feel more comfortable getting a lesson from men.” I’m going to give you the same information as one of our male coaches. So I’m wondering, I think I have a lot of good information, should I be silent on my gender so the message doesn’t get lost?
JOCELYN: I’d say definitely no. I think that you need to bring your personality into this and I think this is going to be a different changing factor for you when people are looking at different systems to buy. Some people are going to be not liking that. Some people would be like well, this isn’t for men and I don’t want to do it, but there are other people that are going to be attracted to that. We heard this at somewhere we went to before, the best type of business or the best type of anything is something that is both magnetic and repellant. So, you are going to attract the people that are your people and you are going to repel the people who are not your people, and that’s a good thing.
SHANE: Yes, basically it’s like a magnet has two ends; one side drawn in and one side pushes. Every magnet has that, and that’s what you want to be online. We get messages sometimes where people are offended by us. They don’t like what we are doing, they don’t like the way we sound, they don’t like what we are doing, but they don’t matter to us, because that’s not our audience. They weren’t going to buy anything anyway. But the people that come into our community and come into our membership, they are there because they want what we have. In the end, no matter how unique you think your content is, anybody, everything you are going to teach is being taught somewhere else, it probably just has a different name or a different system, especially in sports.
CAREO: Right, okay.
SHANE: So, the only thing online that can ever set you apart in the marketplace is you, your gender, your personality, your face, your smile, the way you teach, the way you say things. We embrace our accents even though some people are like, “Y’all sound stupid.” We don’t care because if you don’t like the way we sound, that’s your fault because we probably could have helped you and you should have listened. So don’t worry about that as much; capitalize on it, think how you can really make it your brand, that you are a woman who can teach these things. Normally we would even say like niche down, maybe you could teach girls coaches how you can do that, but I don’t think that is what you need to do here. I just think you need to be you, present the best information possible the way you do it, and allow the people who are attracted to your personality come in, male or female. You’ll learn, overtime, exactly what kind of audience you are building and you’ll refine your message as you find your voice to talk to those people and find more of them. Does that make sense?
CAREO: Okay, yes.
JOCELYN: I think a lot of people think that you have to try to appeal to everyone. We say this all the time; if you are trying to appeal to everyone, you are really appealing to no one because your messaging is just all over the place. You really need to find just a really fine-tuned message, talk to the person that you want to attract and yes, you will attract some other people also, but you have to start somewhere, you have to get some type of cohesive messaging together before you go out there and start trying to market this.
SHANE: And the cool thing is, when you do do this, and we are going way down this rabbit hole, but it’s awesome discussion, the cool thing about this is, when you come into a business not being general, when you are trying to exclude people, when you are saying, “Hey, this is my gender, if you don’t like it, go away,” you create a filter where you prevent problems because you don’t have that and if people see it, then they are like, I don’t want this; the people who would have caused you problems or be like, you can’t do this because of – they don’t even buy anything in the first place, so you don’t have to deal with them, that’s awesome. Does that make sense?
SHANE: So I think you are totally cool, going with what you got. I think you got a great personality and you need to throw that into your brand.
CAREO: Well, I appreciate that; it’s hard to try to convey that through text and my sister is like, I read – I wrote this book a while ago and she’s like, “I can hear your voice as I’m reading this book” and she’s like, it’s awesome, and it’s hard to convey through text. So, my next question is, what should I give away and then what should people pay for?
SHANE: I think the basic question here is, you give away what to do, you sell how to do it. That’s one of Jocelyn’s favorite things. She says, “What are we doing, here is the list of what we are going to do. Oh by the way, you can pay to see how to do it.” So the same thing here is, what should you do? Well, you got a blog post that may say, “You can’t run 25 plays with your team. You need to run five basic plays that do this, this, this and this. Oh, by the way, for $29.99, here’s a playbook of those plays.” So you’ve told them what to do, you’ve told them why they should do it, but then you sell them how to do it; it can be drills, it can be playbooks, it can be anything like that.
JOCELYN: Is that sort of what you had in mind? What were you thinking that you were going to trying to sell first for instance?
CAREO: I was going to try and sell first the concept of getting your players become two-footed players. A lot of kids, when they go to shoot, they do this little bunny hop instead of stepping with their inside foot, the foot that is closest to the rim and doing a one-catch too into the shot. You have to be extremely athletic to jump off a two feet and go up off a two feet, taking your jump shot. So getting them to become a two-footed player where they can play on both sides of the rim.
SHANE: Let me jump in here; I’m going to teach you something that we learned over time as we were in our online business and this is a great lesson for anybody, especially people just starting out. Right now, like you said, I’m going to teach people how to be a two-footed player, that’s very lingo-driven. That’s very in-the-industry expert-enough driven. When you say something like that to the person who – like the science teacher that was thrown into the basketball coach, they have no clue what you are talking about. So, that’s not how you present free content. You present free content in the most caveman language ever. “Your kid can’t shoot, here’s why.”
JOCELYN: Yes, again, it depends on your audience; if you are going toward a more expert audience, then what you just said is perfect, but if you are going towards those beginners, then you are going to need to like – there’s a thing going around on Facebook right now, I’ve seen it in several Facebook groups that I’m in about online business, it says, “Talk to me like I’m five years old.” That is what you have to do.
SHANE: Yes, so when we are talking about what you are going to sell as opposed to what you are going to give away for free, you are going to give away the caveman, layman’s language of what you are trying to accomplish. A lot of times, what you should give away for free are like results-driven language like “Teach your kid how to dribble,” or “Show your team how to get the ball from one end of the court to another.” There’s all kinds of TPTs and whatever lingo you are using earlier to talk about how to do that –
JOCELYN: Pretty sure that isn’t what it was.
SHANE: I don’t even know what it was because once again, football, not basketball. That is how you differentiate between content you give away and content that you are selling. You are selling all of these things that you are going to have to educate your audience in. Giving away things like what do you want – what is the result that they want? Do they want their kid to hit a basket or run a play correctly?
JOCELYN: And then in your product, you can get into that more specific language once people say, “Yes, I want to know more.”
SHANE: Does that make sense?
SHANE: I would be willing to bet, I’ve actually helped a couple of our members who have looked into basketball coaching things, I’ve actually helped them do some keyword research. When we did the keyword research for that niche, people weren’t looking for how to – no one was going to search for “How to make my kid a two-footed player.” That’s probably very low search by the more expert coaches. The basketball coaches that you are talking about are looking for is “Basketball playbook” or “Basketball fundamental drills.” They are looking for the most basic level of stuff and that is what you should be giving away for free and you should be selling all this amazing knowledge you clearly have to help them what you want them to do. Does that make sense?
JOCELYN: That’s a lot of information.
CAREO: I know, I was just trying to write down as fast as I can.
SHANE: Well, don’t worry; this is being recorded.
JOCELYN: And you are in our community, so –
SHANE: We can help you work through that. We need to jump into the forums and what we need to look at especially now you are at the very beginning is, we need to really hammer this offer down and I’d like to talk about that a little bit because you probably have a question about membership versus products and things like that. We need to talk about the offer and figure out how we are going to make the content strategy to lead to that and then it will make a lot more sense on the back end of what to actually write and what to give away.
CAREO: I had another question, should I do a membership website with what I am doing? Do you have any thoughts on that?
SHANE: The only problem that I have with it, it’s the same problem that I had when I was selling youth football playbooks. When I got coaches in middle school or high school, it was easier to do membership or recurring type products with them because I think they were coaches a lot of times. They identified as the coach; I’m just wondering if this one is more course-driven because some of these people might be only coaching for a season, or maybe they are just jumping in when their kids play for a couple of years, and then when another coach takes over, they get out of it. I don’t know if people in this space, based on what I know about youth sports that I have been through are totally like “I’m in for 29 bucks a month for a year.” I’m wondering if they are more like “I need a 100-dollar package, I need to get in and learn this as fast as possible, the basics because I’m drowning and I need to learn it and get out.” What do you think Jocelyn?
JOCELYN: You know, it all goes back to what we say all the time: it depends on your market and what they want ultimately. I think that if you are going towards this youth market, there are a lot of parents and you know, just volunteers and things like that. They may be willing to pay for something like once, I don’t know for sure that they would be willing to pay for it over and over again, but again, that is something you would have to go to your audience with. I think for sure, you could probably do like a season type package for people, give them access to all of your content for a season. That could be something you could try instead of just the one-off product if you wanted to get more community into it, so you could work with them, sort of what we do in our Flip Your Life community; if you wanted to do something like that.
SHANE: I think another thing too, a lot of people get confused like, we use the word ‘membership’ a lot, but really it’s not just the subscription or the membership that we want people to do. We want people to create a predictable income. We are really not for people saying, “I’m just having a course and I’m just going to hope it just sells next month.” That is where people get in trouble online. Maybe they get a one hit wonder and then they run out of money. This is an industry where when you look at it, you can create a stable, recurring income because there’s always new people joining youth sports. There’s always that new science teacher every year that got thrown into this position. There’s always somebody picking up the whistle for the first time. So you can kind of predict that there is going to be a customer base that is kind of churning through this industry that you can target. So, it’s not like you have to have a membership to create predictable income, you could just be like, I am just going to target all these new coaches every year, there is always going to be somebody behind this product.
JOCELYN: I can even see something like a season pass and maybe like an off-season pass where you work on some off-season type skills. This is probably a very seasonal product I would imagine, but seasonal products can’t work online. I mean, sometimes people kind of shy away from that, but our education products, they are less seasonal now because we have gone to the membership model, but for a time, they were very seasonal.
SHANE: It worked.
JOCELYN: Yes, you just have to figure out how to make it work for you and what is going to work best for your customers.
SHANE: I also think too when you are first starting out, everybody is like, I’ve got to get the right idea first, I’ve got to hit the home run. Here’s what happens in online business: you get an idea, you draw the line in the sand and you start your online business right now. You start doing things and let it evolve; and I think that’s where most people fail is, maybe something doesn’t work right the first time, so instead of taking that next step and saying, “How can I shift this, how can I pivot, how can I evolve this into something that will work?” and learning from their mistakes, they just give up because they think that they failed. That is not how online business works. I failed for months and months before we actually hit something that worked.
JOCELYN: You heard it here first.
SHANE: But here’s what happened though; a lot of people – someone just asked in the forums the other night, “Jocelyn, I just can’t see how you did all these things in the beginning so fast.” That was easy; she watched me do it wrong for like four or five months. We talked about these things, we brainstormed, and I was like, “No, this is what I did and it didn’t work.” And she’s like, “Well then I just won’t do that, I’ll do this.” So all the things that you learn when you initially start out, the goal is to get the systems down, learn the tools that you are going to need to sell online, put some content out there, see how the market responds. If they don’t like it, you just pivot to something that they have asked for that they do like. So, get started and learn and you are going to be able to start getting more data and actually figure this out.
CAREO: So, I guess, the last question is, should I do an e-course? I already have a couple of ideas of what I wanted to do for an e-course, but, I’m asking you guys, should I do it or not?
JOCELYN: I’d say yes. I think this one sell to video really well.
SHANE: I would create something that is 30 minutes long, I would – forget the couple of ideas, I would pick one idea, get the video created, let’s get them on Udemy or something, let’s get it on your site, let’s figure out a way to take money and give it to somebody. Then let’s start writing a little content that leads people to that and work on the sales funnel, and let you start learning these how does WordPress work, how does a sales funnel work. We can get into the forums and look up our videos to see what your auto-responder needs to look like, how are you going to create a lead magnet for this product. I think something that is really doable would be good for you to just get it done. Then we can see if it works and either do more of that or do something different; but next time, you already know how to do everything, so it goes faster.
CAREO: Okay; right now, I already have something in terms of how to teach kids how to screen. I see again, coaches screaming at the kids to set a screen, set a screen well, the kids don’t know how to set a screen because you haven’t taught them, and then there’s different types of screens, there’s a pin-down screen, there is a flex screen, there’s a non-ball screen, there is a down-screen, there’s all these screens and you haven’t taught them how to do any of that.
SHANE: Yes, I would even go back even farther than that, like whatever you think is the thing you see that’s wrong, you need to go back one step. I would go back to how to get all five of your players to do down to one side of the court at the same time and get in the right place. Then, we’ll talk about all these screens. I’ll telling you right now, half your market probably don’t know what a screen is.
SHANE: So that’s where you got to look like, when we – we need to go start a thread, we can’t go into the whole product right here, but we can in the forums start a thread that says, “Here’s my three ideas for my first digital product” and then I’ll go in and we will look at each one of them, we’ll evaluate them together, we’ll do some keyword research to see what people are actually looking for, and we are going to pick the one product that we think, yes, there’s a few thousand people looking for this, we are going to make this over the next couple of weeks, we are going to get this for sale and we are going to get some eyeballs on it and see how they react. Then, they will tell us what we are going to make next. The goal is not the best product ever or the one that is going to solve everybody’s problem. It’s a finished product in front of your avatar that you can actually sell and learn how to do all of the things like the auto-responder, create sales copy, create a sales page, and get all that under your belt and then you grow from there.
JOCELYN: All right, Careo, this has been a lot of information.
SHANE: Oh yes, this is a good one.
JOCELYN: We always end all of these podcasts by asking our guest, what is the one thing that you are going to take action on based on what we talked about in the next 24-48 hours?
CAREO: I am going to start a thread in the Flipped Lifestyle community about using my ideas, which one should I start running with right now.
SHANE: That is perfect. Rewind this one and listen again because you are going to catch a few nuggets. We answered like five or six questions and it was just some awesome discussion on a great topic of getting started on your online business. So, Careo, once again, thank you so much for being on the show.
CAREO: Thanks guys for having me.
SHANE: What a great call with one of our Flip Your Life community members. We love to have you in our Flip Your Life community as well. If you’d like to become a member of the Flip Your Life community, head over to flippedlifestyle.com/flipyourlife and we can help you with your online business too.
JOCELYN: Next we are going to move into the Can’t-Miss Moments segment of our show. These are moments that we were able to experience that we might have missed if we were working at nine-to-five jobs still. This week’s can’t-miss moment is going to the kids’ soccer games. Both of our kids wanted to play soccer this year. This is our first ever team sports, I guess, unless you count the dance team. This is the first ever sport that they have done and it was really good because we have both been able to take them places. Not only are we able to go to their games, we are also available in the evenings when they need to go to practice because having a boy and girl, they do very different things. Sometimes one person has to be in one place and another person has to be in another place. I always say for those of you guys who have like three, four or more kids, I don’t know how you do it because we have a hard time getting two kids places.
SHANE: And it was really cool going to the soccer games because we got to go to every single game. Like Jocelyn said, sometimes Ana is over on one field and Isaac is over on the other because they are in different teams because of their age groupings, we can kind of divide and conquer and do that, and it’s really neat being – a lot of times, we are the only couple that are there. You might have a mom or a dad, and sometimes even the grandparents have to bring their kids to the soccer games because the parents were still at work or something like that and it’s just really thankful that because of our online business, we had the flexibility and the freedom to be at everything they do and be able to control our schedule enough to where we can choose, like Jocelyn said, make it easier for us to get them where they need to go. I think, one day, Ana had gymnastics, then ballet, then soccer, and then in the same day, Isaac went with me somewhere, had to swim and then had to go to soccer. So, it was cool to be able to both just say, let’s just divide and conquer and get it done and our online business and the flexibility it has, makes that possible. Before we go today guys, we want to share a Bible verse with you. Jocelyn and I draw a lot of our inspiration and motivation from the Bible and we want to pass that along. Today’s bible verse is one of my favorites. It comes from Ecclesiastes 11:4 and the Bible says, “He who observes the wind and waits for all conditions to be favorable will not sow and he who regards the clouds will not reap.” Now what this Bible verse is saying guys, it’s a very fancy way to say, it ain’t got to be perfect. You can’t wait around for your online business for all conditions to be favorable. You can’t wait for the right opportunities for the clouds and the wind to blow by the perfect chance. You just have to take action. So, go out there and sow the seeds and get ready to reap the harvest. That’s all the time we have for this week; as always guys, thanks for listening to the Flip Lifestyle Podcast and until next time, get out there, take action do whatever it takes to flip your life. We’ll see you then.