The Flipped Lifestyle Podcast is a show where we give free consulting calls to our community members.
On-air we go over their questions and help strategize how they can take their online businesses to the next level no matter what stage they are at.
This week we have Vicki Adrian who has been in the retail business for over 30 years in Kansas.
Vicki has starting coaching other small businesses online how to keep their customers and buyers as consumers for the long-term.
Her goal is to help other local retailers, boutiques, main street type stores to build a group of loyal customers.
We discuss where Vicki can put more opt-ins on her website and why it is so important for them to always be leading to a product to sell.
With many content outlets a previous podcast, now Vicki is using periscope to answer questions to retail shop owners we give her ideas of how to maximize that same content while saving herself time.
Content is important for your members to find you and yet they will stay and continue to engage because they want to hear from YOU – the expert in your niche.
We go over steps Vicki can make to transition from giving away her expertise for free to charging people.
You will learn
- The right mentality for growing your membership.
- Importance of Opt-ins.
- Access to the expert (you) is a valuable thing online.
- Have a system for everything in place that you do online live or recorded.
- Maximizing your online content
- How to get over the fear of charging for things online.
Links and resources mentioned in today’s show
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Can’t Miss Moments
Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family.
This weeks Can’t Miss Moment is being able to eat lunch with my daughter right in the middle of the day. I could have never done that before quitting my job. I would have been at work and there’s no way you could leave the school in the middle of the day to go do something like that.
You can connect with S&J on social media too!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
JOCELYN: Hey y’all! On today’s podcast, we help Vicki take her retail coaching business to the next level. Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down by selling stuff online. Are you ready for something different? All right, let’s get started.
SHANE: What’s going on everybody? Welcome back to the Flipped Lifestyle Podcast. As always, it is great to be back with you again this week. The Flipped Lifestyle Podcast, for those of you who are new to our program, is a little bit different. We do not bring on experts or gurus or anybody promoting anything. What we do is, we actually bring on our coaching clients, the members of our Flip Your Life community and we give them a free consulting call on air. We let you guys be a fly on the wall listening, so that you can learn from the discussion and to help that we provide for our Flip Your Life member. We are really excited today, to have Flip Your Life member, Vicki Adrian on the podcast. Vicki, welcome to the show.
VICKI: Good morning, so good to be with you guys today.
JOCELYN: Yes, it’s a beautiful day here in Kentucky and we are really excited to be talking to you today. Tell us a little bit about you and what you do online.
VICKI: Well, I am a 33-year veteran retailer, in a small little town of Buhler, Kansas. Our retail store is called Adrian’s Boutique. We have been there for a long, long time; we have really worked hard to build long-term relationships with our customers, which is the only way we have survived out in the middle of nowhere. Most of our customers have to drive 15 miles to 60 miles to come to see us. So, what I have done online is, I have started coaching other small businesses – retailers and other small businesses on how to build those relationships with their customers so that they have them for a long time because I find that that’s really where the value is.
SHANE: Awesome. Yes, that is a great point because this is actually an online business principle we have used and it’s why we have switched over to the membership model. Your best customers are your existing customers and it’s too high-energy and too risky to constantly be launching new products and going out and trying to find new people when you have already got people buying your stuff. You just need to sell them more of your stuff or more of your service or more of whatever you are doing. I think it’s amazing how that can translate between the offline, small, retail boutique and the online world of internet marketing.
VICKI: Absolutely. I am totally with you. I have listened for years to podcasts, but the reason that I really have followed you guys is because you just have that same innate philosophy that I do: we take care of our people and we do not fail. We take care of them day, after day, after day and I think that’s really why the membership model is perfect for what I am trying to do.
SHANE: Yes, so basically the goal here is, the result that you want to achieve with your online business is, you want to help other local boutique, retail-type small business stores, you know, the main street type stores, you want to help them grow and thrive in their local retail business by telling them and sharing all the things you have learnt on how to do that over you career.
VICKI: Absolutely. I have worked with people that have a single store, I have worked with people that have multiple locations, but the concept is the same. You build that group of loyal, local customers.
SHANE: The goal here is to scale your coaching to where you can reach and help more of these local type businesses, because of course, one on one, there is only so many times you can do that. There’s only so much time in a day. We are looking to scale this to where you can help as many of these local shop-owners as possible.
VICKI: That is absolutely why I am here. That is why I listen to every single episode that you guys do.
SHANE: Thank you, that’s awesome.
JOCELYN: Yes, and we are excited to have you in our community as well. So, let’s jump on into these questions. We want to help you maximize this time and get as much answers as we can. So let’s jump into your first one.
VICKI: Okay so right now, I think my most important task is to grow my list so that when it’s time to launch my membership site, I will have people to invite to join. The hard part for me is just knowing where to start. I hear you talk a lot about Facebook ads, I know you do a lot of Facebook ads, and I’m totally lost when it comes to that. The other thing I don’t know how to do is to create a look-alike list. I know you talk about that a lot. I have about 300 store-owners on my email list, but I need to find more people that are similar to them. Am I starting at the right place? Where do I need to go?
SHANE: There is a very underlying thing about our philosophy of online business here that is different than almost everybody else that is teaching online business. It’s really this word ‘launch.’ This word ‘launch’ we have kind of – we still say it because it’ so much a part of the vernacular of releasing a product into the marketplace. We kind of made it a dirty word around here because ‘launched’ just implies you know, perfection and finality and this thing is ready and I got to go. That’s not how memberships actually work. We actually tell everyone that comes into the Flipped Lifestyle community, the number one thing you have to think about is your product first. You have to have an end game. There’s no reason to run Facebook ads to grow an audience if there is no product already to sell them. There’s got to be a place where you can guide people to. A membership is an organic thing that grows over time. It’s definitely “the turtle wins the race, not the hare” kind of mentality. You should go ahead and open your membership, take those 300 people that you already have a coaching-client relationship with, and tell them you are going to expand that out and start talking to them and provide them a place to answer questions right now in your forum, whether there’s content there or not. You do have a lot of content, I know where the content is going to come from, we are going to that later on in this episode. That’s where your mentality is wrong here. You don’t grow your list and then hope that list buys something. You have something to buy and then you go find people that already want that thing. Then it sells. You could grow a list, but what if that list you built doesn’t want the thing you end up creating? So, you have to think product first here. I think you need to create your membership, you’ve got content to seed it, you’ve got a few people to seed it. We have seen people launch memberships with 50 people on their email list successfully, and they have picked up 20 members or so. You can do that first, and then when you run the Facebook ads, then when you create the look-alike audience, it’s not “Hey, come get on my email list,” it’s “Hey, come to my community and pay me X dollars a month.”
JOCELYN: I think that the key here really is just growing that list because I mean, you really can’t even do much even with a lookalike audience unless you have a lot of people to look alike. Of those 300 people, you know, probably Facebook is going to find about half of them. So, that is not really the best strategy here. The best strategy for you would be to grow that list and there’s different ways that you can do that. The first way would be your blog post that you already have. I’m on just kind of a random blog post on your site here, and I see that you are basically not really reminding them to join your email list.
SHANE: Yes, there is no opt-in strategy on your blog.
JOCELYN: That should be something on every post, and it also needs to be related to what they are looking at in that post, but not for everything. I mean, if you have 200 blog posts, you don’t have to have 200 different opt-ins; that’s not what I mean.
SHANE: Right, but you got to have one opt-in.
JOCELYN: Yes, she does have one, but it’s sort of very vague. It’s “Get your free e-book” but what kind of e-book? It’s not really related to anything. I think what you can do is take maybe your top ten best posts, and inside that post say “Hey, here’s a free resource” and I’m willing to bet that you probably have a lot of these already created that you could have related to that and get people on your email list that way. So, that’s one way that you can do it. Another way is to offer those same free opt-in bonuses or lead magnets in a Facebook ad like you were talking about.
SHANE: But they have to lead to something to buy. That’s the moral – when we say ‘product’ first, I think people get confused on that. We are talking about the thing that you sell; we are also talking about the things you produce. You don’t just buy Facebook ads, you use your content and your products to build your email list. You don’t build your email list and then create your content and your products. Does that make sense?
VICKI: It does.
SHANE: So I think it is thinking of it a little backwards here. I really think you should just go into the Flip Your Life community and go do the membership course. Install your forum, get it protected and just open it up to anyone you have ever coached before. We’ll talk about pricing when we get in there, but let’s just open it. You have coached real people in real life. My guess is, those people would love to have a little bit more access to you. Access is a valuable thing online that can be easily monetized and scaled. You need to do that. Then we can talk about seeding it with some content and then we can use that content to grow your email list. Once the email list starts growing, that is when you start saying, ‘Okay I have a hundred emails, I get five to buy, I’ll do a webinar and get ten’ that kind of thing.
JOCELYN: I mean, you already have a lot of these things in place I feel like. If you have a lot of videos, you have a lot of blog posts, you have a lot of content, you can use that or re-purpose it to make these things that we are talking about. You are not having to start anything from scratch, that’s the good thing. Basically, you have all the pieces to the puzzle; we just need to get them to the right area. So that is what we’ll work on inside the community as you go along, get all those pieces in place. Also on your videos that you are doing each week, make sure that you are reminding people to join your email list too.
VICKI: And I have been doing better at that over the last few weeks.
SHANE: We are about to talk about like you do a lot of live video and stuff. You have to create a system. When I called you for the podcast today, I have a document in Google Docs that I open and it’s a 60-point bulleted list and it tells me the exact order to do everything so I never forget to do something. Even when you are doing live, organic strategies for content, like Facebook Live or Periscope or something like that, you have got to have a plan. If you don’t have a plan, it’s not going to work. Even on your Periscopes, right beside on your phone or somewhere, you need a bullet list of what you do every time. Greet people, say hi to three people, at the end ask to go to my website, ask to get on my email list. That way you don’t forget it. If you don’t systemize an online business, it will never scale, ever. Jocelyn is really good at really holding me accountable of ‘Did you create a plan for that? Did you create a bulleted list for that? Do we know what to do the next time we do this again?’ That is what is going to keep you from saying, “I’m getting better at that” to “I do it every time.” Just like a pilot on an airplane, I go through the checklist before we take off so we don’t crash.
VICKI: That’s a great idea. I really appreciate that because I do have some lists. I do have some things that I follow every day, but I don’t think it’s as detailed as what you are talking about. That’s definitely somewhere I can make a change.
SHANE: Everything has a list in our house. When we do a live event, we have a list. When we do a mastermind, our monthly masterminds, there is a list. When we do a podcast, there is definitely a list because this is confusing. Make a list for that and I want you to have this membership open in three weeks. I want three weeks from this call, your membership is open. Do I care if anybody is in it? No. I just want the door to be open because until we open it, you can’t get anybody in it. Once we get that membership area opened, then we’ll say, now how do we drive people there with Facebook ads? What is the strategy for our content? We will get you to the point where we get your first 10 members, your next 20 members, your first 100 members. It will grow over time, but we got to open it before we do that.
VICKI: Okay, absolutely. I will be on it. I’ve actually got quite a bit of it done. If you look at our website, the little ‘Sign in’ box is on there now. It’s just – not everything leads to anything yet.
SHANE: That’s what we are going to do. We are going to lead it to it and we are going to get this open, and we are going to get those ten members in there in the next month.
VICKI: Sounds good.
JOCELYN: Let’s move on to question two.
VICKI: Okay my second question is this; I started out Remarkable Retailer as wanting to do a podcast, but I haven’t recorded one since 2015 because I discovered Periscope. For me, Periscope has been such a natural fit. What I found that I did not enjoy with podcasting is, I loved talking to other retailers and doing the conversations, but I did not like the technology part of getting it all loaded. I find Periscope, I can do that so naturally on a five-day-a-week basis and then I store my videos over on my Vimeo account so I always have access to those. I have detailed notes from every one of these episodes. I’m on episode 168 or so, 170 maybe. I know these can be utilized elsewhere, but I’m not sure exactly what to do to maximize these episodes.
SHANE: Let’s go back to the podcasting first. I agree that the editing and the tech and – podcasting is a mess really when you think about it. It’s not as easy as they make it out to be, the experts, you know what I mean? You can outsource that. It doesn’t cost a ton of money. A lot of times, you can get – there are some companies that just do the editing for your podcast and they’ll do it – like, you record drop it into Dropbox and they put it on your blog and iTunes and the feeds and everything else. You can get that pretty inexpensively if you do have some resources to do that. So, don’t get away from podcasting just because of the tech, look at a way to go ahead and outsource that. I think the first time we outsourced it, we did four episodes for a couple of hundred bucks a month, but it was well worth it because it freed up probably 40 hours a month of editing and all that other nonsense where we could focus on promoting the podcast. The second thing I would say is, there is an audio file on your Periscope. I’m sure you are just reading questions out loud and answering questions to your Periscope people because you like that Q&A type environment; right?
SHANE: This is basically the same thing you are doing on Periscope what we are doing today. You are asking us questions and we are giving you answers. We used to do podcasts where we read the questions and gave the answers, probably very similar to what you are doing on Facebook Live and Periscope. You can take the Periscope that you love to make and do the exact same thing with the outsourcing. You save it to Vimeo and then you got someone that goes in and transcribes it, makes a picture and posts a blog post for you with the notes. Or they can take the audio file and on the same place – you need to be putting these Vimeos – when you record a Periscope, it needs to go on your website. You just need to take the embed, put it there, put the show notes, you got a blog post. But you can also hit the podcast feed and you can take the audio from those podcasts – from those Periscopes and use that as the podcast. So now you don’t have to do the thing you don’t want to do. You do the one thing you do want to do and you explode your content out into the iTunes feed, into the blog post, into the Periscopes. You upload them to YouTube, now you got a YouTube channel. You are creating one piece of content for all four of those places; does that make sense?
SHANE: That’s how we look at everything. How can we record a piece of audio and it becomes a blog post? It’s easy. You transcribe and you put show notes and hire someone to do the show notes. You put an image on it, it’s now a blog post. We actually are putting together a team now, we have talked about this a little bit on the podcast and what they are going to do is, they are going to take every podcast episode we have ever done and they are going to make a slide deck for it; what we are talking about in real time and we are going to make a YouTube video from our podcast. That’s all you got to ask yourself; how can I do one piece of content and explode it into all these other places? If it’s a blog post, I need text. If it’s a YouTube video, I need video. If it’s an audio, I need iTunes. Does that make sense?
VICKI: Absolutely makes sense. I don’t know why I hadn’t thought of that.
SHANE: We didn’t either; it’s all a process, right Jocelyn? I mean, you got to learn this stuff as you go.
JOCELYN: Yeah, surely, you don’t have to do things that you don’t like. I think this is a way to explode that out there and just get more people into your funnel, get more people into your email list, just get more eyeballs on what you are doing. It’s never a bad idea, but I mean, if somebody is out there listening, for Vicki, this probably is not that daunting because she’s already doing all these things. Don’t feel like you have to be in all places. I think that’s a mistake that a lot of people make and because they think they have to be everywhere, they actually are nowhere. Don’t do that, but because you are already doing these things, that’s probably a pretty seamless transition for you if you can get some outsourcing lined up.
SHANE: You are somewhere; you are on Periscope every day so now you just figure out systems where you can leverage that to put it in other places.
JOCELYN: You are not spending any more of your time, but your message is getting seen in multiple places.
SHANE: That’s why people do show notes. That’s so Google can have text to find. Nobody reads the show notes of a podcast. They might go grab a link, but nobody sits there, let me – some people might read the transcript, but most of the time it’s just to get keywords in to create a new piece of content off of something else and to move at it that way. You can totally do that. I can see that transition for you happening very easily and that’s another reason you got to open your membership. If you got 10 members paying 40 dollars a month, now you got 800 dollars a month that you could go outsource your podcast or your Periscopes to be able to turn it into these other content places. You’ll get more eyeballs, which means more members, which means more money to get in other places and run ads and things like that.
VICKI: Okay and would you have that behind the membership site or would you have that out like live on the blog website?
SHANE: I learnt a powerful lesson about content one time at an event. I don’t remember who said this but there was a speaker. He basically said, “It doesn’t matter how good your content is if no one gets to read it, if no one gets to hear it, if no one gets to see it.” You’ve got to release your content out into the world. Like for example – there’s way you can do this, like you can have the Periscope videos archived, but publicly you release the audio. Publicly, you have a blog post created about your Periscope with a transcript. Publicly, Google is searching these things. People are hearing the feed on your podcast. But maybe on the video you are like, ‘Hey, I’m going to write this formula on the board’ or ‘I’m going to do this’ but your videos may exist inside your member area. So, people hear how amazing this content is, they read how awesome it is, and they know how great you are and how knowledgeable you are and how you can help them and that makes them go the next level. Always remember too, don’t get obsessed with content. Content is important to go find people to come to you; here’s why people will go join your membership: you are going to have trainings eventually, but they want to talk to Vicki. They want to talk to you. Vicki has got 33 years of experience. Vicki has been through what I am going through. I need to talk to Vicki. So they got to talk to you; does that make sense?
SHANE: That’s why they stay and pay. Don’t ever think you got to put all your content back in your member area. We have courses –
JOCELYN: And you can start to some member-exclusive content sometimes, there is nothing wrong with it at all, but I don’t feel like you have to make everything member-exclusive content.
SHANE: Yes, the more content you have out there in the more places, the more chances people can find you. You’ve got more targets to point your ads at. So yeah, let’s let that out and maybe hold that trickle back. I think that’s a great model for you. The videos exist in an area right now, you got 90 videos, your membership videos just got built. You hire someone to get the audio stripped, put into blog posts and have it transcribed. There you go, you got 90 blog posts that are about to roll out over the next 90 weeks, just schedule them, and then you’ve got all of the videos inside your member area organized neatly by topic. People join for the content, but they stay for Vicki and the community.
VICKI: Okay that makes a lot of sense. Thank you, that’s awesome.
SHANE: We try to make sense every once a while.
JOCELYN: Okay, let’s move on to question number three.
VICKI: So, I have been, as we say, giving it away for free for many years now and it just makes me so nervous to charge for my expertise. How do you transition or what would be some good solid steps to make that transition with my existing people that are listening, that call me regularly? How do I make that transition?
JOCELYN: This one can be tricky and I think that as women – and not all women are like this, but I think that sometimes we feel like we owe somebody something, or at least I feel that way. Really, we don’t – I mean, we know that we are giving away too much but yes, we still hard time asking for something in return. I think the reason for me is that I’m afraid somebody is going to be mad or that I’m going to hurt someone’s feelings. You know, I’m always worried about that. The fact of the matter is, you can’t worry about that. No matter what you do, no matter what field you are in, anywhere in the world, somebody is not going to like what you do. You could give everything away for free, you could do whatever, but somebody is not going to be happy with it. What you have to do is, you just have to start building excitement with your people. You have to sort of plant a seed; something is coming, I’m working on something I’m really excited about. Never be apologetic for asking for people to pay you for something. Always come at it with excitement, I can’t wait to bring this to you, this is going to be so much better than my free material because of reasons X, Y and Z. If you don’t want to buy it, that’s cool, feel free to continue to consume my free content. But I’m opening up this membership for people who want to do A, B and C.
SHANE: I’m a little different; I don’t care to charge people. I think guys are a little different. It is just a different [Crosstalk] it’s not all men and all women, we are not trying to stereotype, but it is kind of true in a sense.
JOCELYN: But I would say probably women are more concerned about this than most men.
SHANE: Sure, definitely. Look at in context of your business and your expertise; what was your retail store? What do you sell at your retail store?
VICKI: We are a boutique; everything from clothing and jewelry, to kitchenware and gourmet foods. Lots of things.
SHANE: So imagine this; imagine that another retailer who has another boutique, somebody you know, they walk in. They say to themselves, “That dress would look amazing at my boutique. That’s awesome that you found that beautiful dress and that you are selling that.” And then they walked over and took all the dresses off the hanger and left and put them in their store. That is the equivalent online of someone coming in and saying, you have all this knowledge that will make my business better, would you please give it all to me for free –
JOCELYN: How dare you charge me for it?
SHANE: – so I can take it and do it over here? When you look at it in that real-world to online terms, there’s no way you would allow someone to do that to your physical goods. In the same sense, there’s no way that you should ever let somebody do that with your expertise and your knowledge. You are the expert, you have the proof, you’ve paid the dues, you should be charging for it and they should be thrilled that you are allowing them access for that.
JOCELYN: In that same respect, you are also going to have people who come into your store, they are going to look at your stuff and say, “Ugh, this is way overpriced, there is no way I would ever pay for this” and they are going to walk out. Who cares? They are not your target customer.
SHANE: Yes, exactly. I think the big thing with a transition, let’s apply this now to the transition from free to forward, at the Flipped Lifestyle, you know what we say, “It ain’t got to be perfect, you just got to go do it.” So this is what you got to do and this goes back to product first. Three weeks, membership’s opens with a price tag, you start charging. You don’t have to charge a fortune. You don’t have to charge the final price, the biggest it’s ever going to be. If we want to get 50 bucks a month, which I actually think yours is way more valuable because you are selling to a business. If they spend a hundred bucks a month and you teach them a tactic that is going to earn them 2000 more dollars a month, that’s a no-brainer, they should buy that. But let’s say you want to say all your existing customers, “I’m going to open this up just for you guys for 39 dollars a month, but I’m cutting it off at the first 100 and then I’m going to raise the price to 59.” Then those 300 people you’ve worked with in the past, you know, that’s a small list, but what if a 100 of them buy at 39 dollars a month? Cool! So that’s how we get over the fear of charging for stuff. We create something and we charge for it and then we charge more for the next thing and the next iteration of that product. That’s how we get over that.
VICKI: Awesome. When you say ‘product,’ do you think my product is the membership site or –
SHANE: Oh, without question.
VICKI: – or a workshop or something like that?
JOCELYN: No. You don’t need that and in fact you have so much content –
SHANE: Oh gosh, you can have a membership in three weeks.
JOCELYN: You can start putting stuff in that member area, you know, like really good Periscopes you have done. Maybe you could certainly keyword those and put them in as training videos. What we have done in the past is, we have started a beta group so we let a small amount of people in. We let them offer feedback for what we can do, what kinds of trainings they would like to see; sometimes we’ll even record things for our members and even leave them there in the member area for other people to get to. So, what I’m trying to say is, don’t wait to start. You don’t have to have something there especially because you already have an audience, they already know, like and trust you, put something out there, see who buys it and –
SHANE: And it doesn’t take a huge audience. If you have a list of 100-300 people, there’s a very solid chance you can get 10-20 people in a beta group, very good chance. I think Jocelyn had a few hundred people when we sold our first real digital products and we sold them. It was very good, we had a couple of thousand dollars off that first product because we didn’t wait till we had 1000 people. We didn’t wait till we had a list.
JOCELYN: I didn’t wait until I had a whole year of lesson plans. I said, you know what, I got September, you want to buy them? Yes or no?
SHANE: Yes, it was like one-ninth of the whole product, but it didn’t matter, we just sold it. I think that’s where you are. They are not paying for your content, they are paying for you. You are the product. Now you just have to translate you into this community just like we laid ours. This is definitely a product built around you and your community. There will be knowledge and training that you’ll do automated because you don’t want to constantly be answering everything when you – if you could ask the same question three times, you record a video.
VICKI: Right, absolutely; that’s how I do my Periscopes.
SHANE: Exactly, that’s the same thing you are going to do here, and people are not going to be able to join – it would take you a couple of days to take all those embed codes and put them in your forums. You open the doors and you are like “90 Q&A videos with Vicki, plus access to me through the forums and I’m going to do a monthly member call. So you can come as me questions and those won’t be on Periscope. You get to ask me privately.”
JOCELYN: And I’m willing to bet, you have probably created a few like worksheets and things like that along the way, include some of that stuff too. People don’t have to know that it’s also on your blog if it is. It doesn’t matter. People aren’t going to go through every single page of your blog and be like, “Oh, I’ve been ripped off because this is all free on her blog.”
SHANE: In fact, it’s a service because you curated it and you put it where you can get to it easier in your membership area. So, that’s another thing that a membership area sells. It’s organization and curation of existing materials, or “Hey, Vicki how do I do this?” and you drop a link and tell them where to go read it. So that’s what we are going to sell here and I think it’s going to do really well.
VICKI: Awesome, okay.
SHANE: I think we have time for one more bonus question; so did you have anything else like where to start or anything like that?
VICKI: I think one of my questions is, I don’t even physically know how to take my Vimeo, that’s why they live on Vimeo. I don’t even know how to get them on to YouTube or any of those things. Do I need to have someone clean them up first because they start with “Welcome to Periscope” –
JOCELYN: No. People get all bent out of shape about that, it really doesn’t matter.
SHANE: I mean, you have seen our training videos, sometimes it will be like maybe it was a webinar that was really, really good, and we’re like, we need to put this in the member area, very easy to get to. It clearly is a webinar, but the content is perfect for what you need to solve that problem. The place you start is this; Vimeo is nothing but a storage facility. If you want to download it, you can do that on Vimeo and you can upload it to YouTube. Another thing about Vimeo, every video in the settings has an embed code just like you would on YouTube. You get the little embed and you can copy it somewhere in your blog. Vimeo has got the same exact thing. You just go get that and you can paste it at the top of your blog post and the video will appear there and stream from Vimeo. I think the next step for you is definitely forum fully operational, and then the step after that is get all of your old Periscope videos, organize neatly in your member forms just like we do.
SHANE: Once you have that done and you got the Paid Member Pro on it to protect it, then we go sell something. We are going to go sell this thing before this month is over.
VICKI: I’m in.
SHANE: Love it. We are in too.
JOCELYN: All right, awesome; so usually we ask people at the end of our calls, what is the very next thing that you intend to do like in the next 24-48 hours based on what we talked about today?
SHANE: Beside put your action plans in the forums.
VICKI: That’s right, I have to do that –
SHANE: You got to tell us what the first bullet on the action plan is.
VICKI: I think it is going to be to find someone to outsource actually doing some of that process because I’m also running a retail store at the same time. I think my next step probably would need to be to hire someone to help me.
SHANE: So go to the general forum in the Flip Your Life community, put that post, and Jocelyn and I will continue this discussion over there to help you find somebody.
VICKI: That sounds awesome.
SHANE: Vicki, this was a great conversation. I think people’s minds are going to be expanded and blown because they are going to relate to this. We really thank you for sharing with everyone today and letting us help you with your business.
VICKI: Absolutely. Thank you, I am so excited and I am so blessed to have been able to be on. I have learned so much from the other guests that you have had that it is wonderful. I hope that someone else can learn from our conversation like I have over the years. I just want you to know that when I signed up to be a guest or when you reached out to me, I went back thinking, I need to listen to anything I have missed. I had not missed a single episode in all the time. I am a true fan and I just really appreciate the work you guys do.
JOCELYN: Awesome, thank you Vicki. Thanks for being a part of Flip Your Life.
VICKI: Thank you. **
SHANE: That was another information-packed call with one of our Flip Your Life community members, hope that you got a lot of benefits out of our answers to our guest’s questions. If you would like to become a member of our Flip Your Life community, head over to flippedlifestyle.com/flipyourlife and we can help you with your online business.
JOCELYN: All right, it’s time to move into our ‘Can’t-miss Moments’ segment of the show. These are moments that we were able to experience that we might have missed, if we were still working at a normal, nine-to-five job.
SHANE: Today’s Can’t-miss Moment is a really cool one. I got to take Ana Joe to lunch the other day. I actually try to pick Ana up from preschool. She gets out a little bit early from preschool every day, so we usually have her babysitter pick her up and take her home because we actually work during that time. We usually work from about 10:00 to 2:00 every day. This Thursday, I actually picked her up and we went to a local pizza place where there’s games and she loves the spaghetti there. It was really cool to be able to eat lunch with my daughter right in the middle of the day. I could have never done that before quitting my job. I would have been at work and there’s no way you could leave the school in the middle of the day to go do something like that. We actually get to do that quite often. We get to go eat lunch sometimes at Isaac’s school and it’s just a real blessing to be able to spend time in that setting with your kids. So, online business makes all of that possible and it’s just a really cool thing to be able to do that. Before we close every show, we would like to read a verse from the bible. Today’s Bible verse comes from the book of Joshua 1:9. The Bible says: “Be strong and courageous. Do not be terrified, do not be discouraged.” This applies to online business because it’s a roller-coaster of ups and downs. But just keep working hard, be strong and courageous, don’t get discouraged and keep pushing until you make your online dreams a reality. That’s all the time we have for this week. As always guys, thanks for listening to the Flipped Lifestyle Podcast and until next time, get out there, take action and do whatever it takes to flip your life. We’ll see you then.