Today’s guest, Flip Your Life Community Member, Karen.
She has a podcast called “We Turned Out Okay” whew she helps parents of young children enjoy parenting more without worrying about a lot of little things.
Karen provides practical tips to other parents using her Master’s Degree and expertise as a previous pre-school teacher.
With only 20 people on her email list she is wondering how to take her hobby to a business.
Currently working on writing a book, we go through ways she can use this piece of content to get her target audience back to her website and membership area for parents wanting to know more practical ways of how to parent.
We go over why it is so important to be specific with her lead magnets, and the importance of asking her target audience what they need.
Even if your audience doesn’t know how to communicate their problems they may give you symptoms of what they are struggling with, in which you can then provide them with a solution.
You will learn
- Can you put lead magnets into a book?
- Why to create your content.
- Why your content needs to be strategic.
- Ways to structure a membership site.
- Growing Your Email List – don’t discount the size.
- Ask your audience what they need.
- Membership Sites are an enhancement from your free content.
- Likes on Social Media will never equal money.
- What it means to work “backwards” with your online business.
- A multi-faceted approach to grow your email subscribers.
Links and resources mentioned in today’s show
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Can’t Miss Moments
Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family.
This week’s cant’s miss moment is building Valentine’s Day boxes for Isaac and Annie’s school parties. We recently got to do that. We got to sit down, decorate those and actually worked with them in the kitchen table. And that was a really cool experience. We are not just building Valentine boxes, we are building memories with them. And we know we are building a ton more memories now.
You can connect with S&J on social media too!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
JOCELYN: Hey y’all. Today’s podcast we help Karen take her parenting website to the next level.
SHANE: Welcome to the Flipped Lifestyle podcast, where life always comes before work. We’re your host, Shane and Jocelyn Sams. Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready for something different? Alright. Let’s get started.
SHANE: What is going on guys? Welcome again to the Flipped Lifestyle podcast. Great to be back with you again this week. A little warning for this episode, we are having a little bit of internet connectivity issue with our guest today So it might be a little spotty and not quite up to the normal quality that you hear out of our podcast. But that’s okay. We always say you ain’t going to be perfect, so we are going to roll on with it and make sure we can give a lot of help and support to our Flip Your Life community guest today. And our guest today is Karen Loch Cope. Welcome to our show Karen.
KAREN: Thank you. I’m so excited to be on.
JOCELYN: Yeah this is awesome. I am really excited to have you here. I love your website and your message. And let us start out by just telling everybody a little bit about you and what I do online.
KAREN: What I do online. Well I have a podcast. It’s called We Turned Out Okay and it helps parents, especially parents of young children who are worried like I was. It helps them enjoy parenting more. Enjoy life more with their young kids.
SHANE: And that is a huge deal because I know when we first had kids because you know, they do not come with instruction manuals. So like, everything you do, you feel like you are doing it wrong. When you first had a kid. You know?
KAREN: I take the cake for this I think. I used to prevent–when my son, when my oldest was learning to crawl, I would prevent him from crawling upstairs because I was afraid that he would fall.
SHANE: Just chipped over backwards and starts tumbling back at you basically.
SHANE: I love your website’s name too, We Turned Out Okay because like, that is what we always forget. As we get so paranoid when we are raising our kid and it is like, you know, we survived. We are all here. So there is probably not a disaster around every corner like they think, we think there is.
KAREN: Exactly. Exactly as long as you are invested and you really care, It is going to be alright.
JOCELYN: Exactly. I love it. I love the message in today’s society because we are all on Pinterest, we see all this things, every one so judgmental about what everyone is doing but if you think back on it does it really matter?
SHANE: Right. So is your website designed to just basically just to help parents overcome that fear or is it more like practically like, okay, you are scared of this, this is how you should handle this situation? Like is it just more in the emotional side or like the practical tips of raising your kid side?
KAREN: Very very practical. I’m so glad you ask that. I actually have a Master’s Degree on early childhood education. And before I was a parent, I was a pre-school teacher at the public pre-school program and I learned some incredible hacks. Like for, when you are losing mind because they won’t come to the table and it is dinner time. You know, I know some really key things that can help you. That can help any parent really. Not yell, you know, and just have a more, you know, maybe a more relaxed and just a more enjoyable time of parenting. Sometime these little kids can make us feel like, you know, it is the end of the world.
SHANE: Oh they all, they have Jedi mind tricks. Like they know our buttons, they know how push them and they know at the end of the day we are not going to throw them out in the streets. So they have so much leverage on us that they can get really get overwhelming and frustrating sometimes. I think it is really cool that you help people figure out how to solve those little situations where the things that are you know, killing us by a thousand cuts kind of deal. You know what I mean?
KAREN: Yep yep. I give everybody our own, you know, we parents have our own Jedi mind tricks to. So that is what I am doing.
SHANE: Jedi mind tricks. For parents with Karen Loch Cope.
JOCELYN: So okay, well I think that your message is awesome and I am looking forward to delving into these questions that you have today. To help you get these message out there to more people. So that amount, what is your first question for us today?
KAREN: My first question, so I wanted to say that I am realizing that my “business” is really a hobby and my question come from the place of wanting to change that. I love putting out to podcast but it is definitely hobby related right now. There is not a lot else going on there.
SHANE: So basically you are not monetize to right now?
KAREN: I am not monetized at all. I have 17, today, as of today I have 20 people on my tiny email list. Basically my question are all going to be all about like how do I take this hobby and make it a business?
KAREN: So the first one is, I just finished a rough draft for my first book and I am developing an opt in for people to sign up for a free chapter, which is about handling tantrums. I know listener are going love it. I have a goal of starting a membership site on people for the people on my niche who are, as we have been talking about, worried and hovering parents of young children. I am wondering, how can I use the book as a funnel to bring these parents into a membership site?
SHANE: Well that is a huge popular strategy right now, you find a lot of gurus and people like that and different spaces are using books kind of like a calling card. Because you know, you already have the chops, you got the degree, you got the education, you got the proof that you are an expert on this field so you know, you should be giving advice in these area. But the book kind of cements it because even today’s world, where self-publishing is a real thing. You know, a lot of books are coming out that way. When people see a book what they see is an expert. So really the book is going to become the first part of your sales funnel. It is going to become that people that you can point to, so say hey, for real, I wrote a book. Right? I think that the best way for you grow your audience with that is to get that book done for one thing. You know get through that first edit and get it out there and get it out in the marketplace like on Amazon and in other places where you can get your book in people’s hands. And then, make sure that in every chapter in that book is going to draw people back to your website, where you are going to have opt-ins. I am not so sure that just the first chapter of the book is a great opt-in. I would rather see maybe like a separately lead magnet created for the chapters in the book so that you write a blog post about those things and have that opt-in or in your book in the end that says, to get my free guide for your children, you know, throwing a tantrum go to my website. So I am so sure just the chapter, that is okay, because right now, it is something that is done.
KAREN: Maybe to start with?
SHANE: Yeah. But I think you need to go through and create some kind of checklist or reminder or something like that for each, maybe chapter in the book that way, you are always drawing people back to your website.
KAREN: Okay. I just want to. I just want to make sure that I understand. So okay, right now, I have a chapter, actually it is chapter 12 or something, I cannot remember the note but it is the one that is about handling tantrums.
KAREN: And I sort of outline this method that I have come out with to do that. The idea that I have, and I kind of set aside because I really wanted to get the rough draft written and all of that, was to make an info graphic of that. It is like an acronym. And so to take the acronym and make an info graphic that people could maybe print out, put in in their refrigerator so that when the babysitter comes over or you know, the grand parents or the younger or older siblings who might be babysitting, everybody knows how we handle a tantrum in our home.
SHANE: Yes, something like is exactly what I am talking about like, you always have to remember that all content you create, whether if it is you write a book, a blogpost, a podcast or a video the only reason you ever should be creating content is to draw people to your paid product. There has to be connecting the dots from A to Z from discovery of your brand to buying your product. So even in a book, you got this thing that says, go to my website that is the goal. Going back to your website and get this free thing from this chapter about this subject. And that info graphic or something like that would be perfect for that.
JOCELYN: Yeah. I like that I think that you should also record a podcast about this tantrums issue, and then bring people back to that info graphic and that is going to get people who are casual listeners to your podcast unto your mailing list.
SHANE: Yeah. So that will give you, you can use that over and over for different piece of a content. Every time you talk about tantrums whether it is the book, the podcast or a blogpost. You now had a lead magnet specific to that that allows you to get emails that is related to the content that they are rating.
JOCELYN: And once people are unto your email list sure your current paid product that is going to be the book. So what you should be pointing your email list to is your book for right now.
KAREN: Okay. That brings out another question, which is, I am going to be guest, you know, being a guest on some podcast in my niche coming up. And what I really love to do, you know how you see people make sort of a welcome page, so the name their podcast/ninja tactics.
SHANE: We always do that, every time we go on someone show.
KAREN: Is that, could I use that, sort out to point towards this tantrums info graphic when I…
JOCELYN: As long as the podcast person is cool with, then I say, yes. We do this every time that we go on someone’s podcast.
SHANE: And what you can do to that situation is that, you know, that might be a little disconnected because you might talk about it on their show but there is this random info graphic, I would put on that welcome page a piece of content like your podcast with it. That says, hey I have got a full podcast just about this and a free guide on how to handle this situation if you go to so and so slash, you know, so and so.
JOCELYN: Or, depending on what you are talking about. If you are talking about something different, you could always give away a different chapter of your book. It is not like the whole world is going be able to find that, because they are not going to know that you are in that podcast.
SHANE: You can literally have every chapter of your book have a free page with a free info graphic and then you only use it when you’re talking about that subject on other people’s show.
KAREN: It opens a lot of possibilities
SHANE: Most of the time, content is often, almost all content is free anyway on the internet. So the way you use your content has to be strategic. You can definitely put some of your paid stuff out there. And use it to get to gather leads and then organized it for people and that is kind of what they are paying for is that, organization plus access to you to help them. So do not be afraid to release any kind content that you got if you think you can make a sale.
SHANE: Okay. Great question. What is your second question?
KAREN: Okay. So my second question is, I envision my membership site as a place where parents of young children can make the benefit of my advice, maybe my mistakes, so I should say too, through forums, maybe Google Hangouts and some training. However, all of that seems really nebulosi. How would I structure a membership site for my niche? And what kind of training would be best to offer them, to offer these parents?
JOCELYN: Yeah. This is a question that we get a lot and it is a really a difficult one to answer because the answer is that you need to do what is best to your audience.
JOCELYN: And that is hard to say when you have a small audience at first. So what we would like to see is for you to continue putting these lead magnets out. Grow that email list and that is the question that you throw out there to them. You know, what is good, what would be good for you as my avatar?
SHANE: Like what are their symptoms. That is the main thing, like, I have a problem with very open ended vitamin like, join my membership for this community.
JOCELYN: For parenting tips…
SHANE: For parenting tips. That is very nebulosi. That is very open. But what tips? You know?
JOCELYN: That sounds great, it is just like take your vitamins every day. You know that sounds great but why do I really care? So we need to be speaking to actual problems that people are experiencing at that time and the best way to know that honestly, and I know it is not what anyone out there that wants to hear that the best way is that you have to ask your audience.
SHANE: You go directly to that customer, avatar that you are trying to deal with and say, what is your biggest problem and remember they do not know their solution and they might not even know how to frame their problem. They will just know the symptoms. Like they might say, “I am overwhelmed, because every time I go on public my kid throws a tantrum.” Okay? Well now you are starting to talk about the you need a training on how not only to deal with the tantrums but how to deal with the overwhelm as well. How do you deal with that emotional response in public? How do you do those things? So that might become a part of your training. It’s not going to be just the kid thing, like this is how you handle the kid. There is going to other symptoms that they are going to feel around that initial problem. That is where your trainings are going to come from. Usually also, your gut instincts in your niche are the best thing to start with so like if you could start that first couple trainings, if you could take your book and make a little training for each chapter and that way, now you can say in your book, “oh by the way I have a video that goes over these as well in my membership area.” If you could see that membership forum with trainings that are directly related to the chapter in your book and now you can advertise them all together. Once you start pulling people into the fold, they will tell you what to do next. Our members always tells us exactly what they want and that is what we create. It is so easy now to make content for any of our businesses because our customer tells us what they want. And we do not think about it, we do not guess, we do not have to relieve and do research anymore. We just say “hey, what is next?” And we usually get a pretty clear answer. So to seed your forum make a, maybe a training video for each chapter like some time 15 or 20 minutes and then a place where they can ask you personal questions because access is a huge part if the deal. And then, once you get that seed in, do not guess, do not try to figure out what they want, just ask the people that come next.
KAREN: This actually really relates back to how I conceive of the book in the first place which is that, I went to my podcast episodes and look at what are the most downloaded episodes and there were things like, how to make no sound like yes, it was really, really popular once, still is. You know, that kind of thing, so now I have the chapter in my book called how to make no sound like yes. It sounds like your ideas, and it sounds like a great one, is that, what I will do now is I will make a video of that, and I will say, you know, join my membership and then you could watch this video and then you can ask me some question about your specific situations. Is that, am I getting that right?
SHANE: That’s exactly right. Because what happens is, membership usually are just full of enhanced content. Like you take our podcast, we might tell you like what we are doing, but then you join the membership and we show you how to do it and help you do it. So like, you always want to give away the what and sell the how and sell the access. So that is exactly what you are doing here is that you create the training videos that is a little bit more in-depth than what your chapter of your book says or shows them the technique and practice maybe. You could just even do demonstration videos of you actually dealing with the kids like in any situation and then they can ask about their specific situations. You could even let members like upload videos of their kids throwing a tantrums to give some context and be like “hey here is my kid, this is what they are doing, I do not know how to handle this, what would you do?” That would be awesome, pull out your phone, Facebook and record it.
JOCELYN: You need to start taking these videos.
SHANE: Yeah. I might actually be in there tomorrow filming my little girl throwing her fit on me and showing when she has to go bed at night.
KAREN: So for general discussion and all, I will get back to you.
SHANE: Exactly, that gives you, listen, there is a lot of times of life where we were looking at our kids going, “I don’t know what to do.” And with all the technology that we have, that might be really valuable for people and it is related to the content that you have already created.
JOCELYN: But again, this is something that you have to ask your audience and see what they need and how you can fill that need.
SHANE: That goes back to you also said that, you said that I have this 20 person email list.
SHANE: People think, listen, if you have 10 emails, you should be asking them. Because those 20 people who gave you their email for a reason, some of them are probably, maybe a couple of people that you know test if everything that work. But there some real people on there. So go ask them. Why did you sign up? What do you want and I will make it.
KAREN: Yeah. That is a great idea.
SHANE: Yeah. So do not discount a small list. Everybody’s list is small. We sold the first Flip Your Life thing to like to 200 or 300 people. And I think Jonathan’s first email list the she sold her membership or her lesson plans was like a few hundred. I was not very much. And that built, and then she says “what do you want next?” and that just keeps spiraling up out of control.
KAREN: I am so grateful for every single person who signs up on my list. I get such a big smile on my face.
JOCELYN: Yeah. And like right now, your numbers are small enough where you can email them individually. And you know that has the kind of higher deliverability rate, you know it is going to reach their inbox. Just say “hey, just wanted to reach out personally and say thank you for signing up for my list. Why did you sign up? How can I help you in the future?
SHANE: Or join me in a skype call.
JOCELYN: Yeah, that would be awesome. If you can get a few people who would talk to you in Skype and just see kind of what they are feeling, what they would like to see from you in the future, what might they be looking for in a potential membership area.
SHANE: And I know we created your book as a paid product too but like, I am almost thinking, but you know, could always be paid later. Like you could sell that book later. I think, I would really think about getting that book into Amazon and giving it away for free for a while, doing promotions, and really using that book to get your message out in front of as many people as possible to draw them back in and get more support through the email and maybe using that as a legion now to go get you a couple hundred more emails where you can really get some good feedback. Because what is going to hurt you right now to get a couple hundred emails for your book and then charge for it later, it is not like it going to go out like you know, sell millions of copies tomorrow, hopefully it will down the road, but you always start charging for it. That might be one of your best tools right now to get that list bigger and really hone in in what your avatar wants.
KAREN: Oh that is an awesome idea. I will certainly look into that, I am actually following the Chandler Bolt book called Book Launch. It has really help with the sort of, with that combined with the trainings actually that you guys offer about getting an eBook out there. That what gives me the guts to even start, you know, your trainings until even like think I can really do this and then I got this book. I now been following this method for writing it and I am just about to give in this sort of like marketing of it.
SHANE: And you should look at Shelly Hits, Shellyhits.com or is it Author Audience?
JOCELYN: Author audience.
SHANE: Authoraudience.com and she all about publishing on Amazon for free and for paid.
KAREN: Awesome, alright. Thank you.
SHANE: To anybody else out there who is writing a book, we definitely recommend that you check that show. She focuses on Christian books I think. But it expands out in any one can use her methods to get their books on Amazon basically.
JOCELYN: She is really good on marketing of books.
SHANE: Family books, not just Christian books, family books, parenting things like that too.
JOCELYN: And I was going to throw out there. Another thing that you can do, I assume that your chapters probably have like headings and sub-headings and things like that. Right? So you might consider making like blogpost on your blog, and then maybe giving away the rest of that chapter.
JOCELYN: Yeah, just another strategy, just to get people in, because when you start getting that post out there on google, people are going start coming in and that is another opportunity for you to grab people for your email list.
KAREN: So in other words, I have got, there is one specific little section I am thinking of. This hack that I have learned as a preschool teacher which is, you make a little chart called a first then chart and so when your kid does not want come to the table, you would say hey, first it is time to come to dinner and then you can keep going, you know, which color that you want that kind of thing. So maybe I could make a blogpost that is just related to that.
JOCELYN: Yeah. That would be perfect. I can also see you making little Pinterest image because I think that your brand will be very good for Pinterest because there is a lot of women on there. I assume a lot moms that are very interested in this, so while you are thinking about that, be pinning some of your own things to Pinterest for the future so people will keep coming in through Google.
SHANE: And before we grab this third question here, what I really want to wrap up with this segment, what we have talking about is this. Everyone wants to re-invent the wheel every week on all their content, their products and everything else. If you see what we are doing here, we are just taking your book and exploding it out inti a wheel of content that drives everyone back into your brand. Everything comes from these stuff that you have already made because you can make blogpost, you could make podcast, you could make content in to your membership area. Everything that is related to what you are releasing into the world for free, to draw people back into what you are selling.
JOCELYN: But the main thing is, you need to get them on your email list because that is your sales leads.
JOCELYN: If you do not have people on your email list, then it is hard for you to sell anything.
SHANE: Yeah. So right now, given it all away. And then pull them back in to the enhance content later. Okay?
KAREN: Love it. That actually leads right into the third question.
KAREN: Are you read?
SHANE: Let’s do it.
JOCELYN: We are ready.
KAREN: It is, once I have figure out what the membership site will be, which now, I pretty much have, how do I bring parents in? I have a very tiny mailing list right now based on the free lead magnet and I have a goal earning of 500 engaged subscribers by April first, largely through the new opt-in that I am creating form my book. Should I get people unto my list and pitch them the membership site, focusing on getting people to engage with the free podcast and the e-book or is there another way that you might recommend?
SHANE: Okay. I will tell you this. And this is the honest to God trait, you are not probably going to have 500 people on your email list by April first, unless you pays some serious money in advertising to do it. If you want to run ads, to give away free copy of your book, listen, if you invest the money now you are probably going to get it back later growing that list so it is not that big a deal. Do not be afraid to invest but it is going to take financial investment to get that many emails over an eight week period.
SHANE: So if that is an option for you, go for it. I think that you could give away your books for free and it would not be a big deal if you are getting the right people in. Now back to your second question, yes, you should have be selling your membership immediately. I would stop and make that enhance content at least get that something in there right now plus, the community, because we do not want anyone to be buying ads, growing list and finding people, costumers, if you had nothing to sell. That is where that hobby and business comes in there. Do you have a hobby or do you have a business? It does not matter how good your email list is, how good your lead magnets are, how good your opt-ins are, if they are not related to a paid product that is going to earn you income, you do not have a business. It is kind of like, it is how people kind of go out and have a hundred thousand likes on Facebook. I just saw a guy the other day, he was being interviewed and has like a hundred thousand followers on his Facebook page because he post a quote every day. Right? And everyone’s like, “men, it is awesome, you have built this great following”. He makes zero money online. No money online, he has monetization strategy, no nothing because it is just quotes. Yeah, he has a lot of likes, but it does not matter.
JOCELYN: Like who cares? Likes does not equal dollars.
SHANE: You just do not want emails, you want buyers. I think there is a big misconceptions out there, that I want the biggest email list possible and it is all a numbers game. But you don’t. I would rather have 500 high quality leads than 5,000 people that should not be on my list any way.
KAREN: So at this point, I need to focus on, kind of, getting at least a membership site set up or a framework for it any way and concentrate on yes bringing the people in but really focus on not so much how many subscribers that I have got is what is the quality that I am giving them, so that they will opt-in deal for the free chapter or the free info graphic or whatever. And then, once they are unto the list I can pitch the membership site and maybe even ask them help me.
SHANE: Yes. Exactly. It all works backwards to what people think. Like everyone think, and the reason is because the gurus and all these other people out there, they just want you to sign up for Host Gator or Blue Host or whatever as fast as possible so they get their 50 bucks, you get start a blog but then you quit. Or they want to sell you the affiliate link to E Webber or to something like that because they get affiliate commission and then if you quit, they do not care.
JOCELYN: Disclaimer. We are affiliates for all.
SHANE: Disclaimer. We are affiliates for all those things, but we do it in a different way. We always teach everything backwards. Product first, because if you can create a product first, right? And then you create a sales page for that product. And then you create the auto responder, emails that got them to your sales page and then you create the content that they go to or the opt-in, and then create some content and then you create the advertisement. If you work backwards? You all of a sudden have this system in place, where now when you start collecting the emails, bam! You got something
JOCELYN: You got an automated system to funnel people to your paid product. That is what we always want.
SHANE: So do not think of, I need hosting, and I need this E Webber thing and I need a podcast, and I need content and then I need a freebie. Don’t do all those things. First, start at the product and work backwards. How are you going to make money? That is how your plans should actually look like so that you actually have something that you can sell into the marketplace and just, you know, six months of work to have a really cool Facebook page.
KAREN: I should tell you that it was a huge relief because I have been feeling like, my efforts are really splintered and now, it feels like they are more, they are focused on one thing. For an instance, we are going to do that and we are all working towards the same, it might end up looking very similar to what it would have look like.
SHANE: Exactly. That is true. It does usually.
KAREN: But it is different because my energy is more focused.
JOCELYN: Exactly. And that is what you have to do. You just have to put the blinders on and said that this is what I am going to work on and I am not going to work on anything else. And to more specifically answer your question, I mean, yes it is theoretically possible to get to your 500 member by April but Shane is right. If you are going to get them, you are going to put some money behind that but you can also do a multi-faceted approach to giving these people on your list so, you know, you could break out that content like we talked about, you can get people on your list that way by having different pages for different parts of the book. You can also get into people’s podcast, like you mentioned earlier and offer them a special, kind of opt-in lead magnet for your site. You can also get your things on Pinterest like we talked about. So start making pins for those articles, pinning them on Pinterest. That is a multi-faceted approach to being able to get more people to you interest.
SHANE: And as you are writing your final draft, of this book that you have written right? You need not to be thinking about it as I am just proofreading it. It needs to be optimized to where every chapter is designed to get them to come to your website and give you there email. Like you has to, everything you release should be to get the lead. It is not just about the book. Yes we are helping people, yes we are passionate about helping people on our avatar and things like that and serving our costumers. But we have to sell something or we are or doing anything.
JOCELYN: You got to eat.
SHANE: Yeah. You got to eat to. You got to eat and stay dry and stay warm. You know what I mean? So make sure you are thinking about that chapter by chapter in this final edit. The end of that chapter and during the chapter is “hey, go to my website”, “hey on my website I got this thing”, “hey I help people on my community” so that you are always constantly getting leads. Okay?
KAREN: Yes. Oh my gosh. I’m blown.
SHANE: That usually happens. Luckily we record this calls so that you can go back and listen again.
JOCELYN: Alright. So at the end of all our calls we always asked people, what is an action step based on what we talked about today that you are going to take in the next say, 24 hours?
KAREN: The next 24 hours. I have, actually I have two, based on our conversation I am definitely going to go back and create in info graphic for the tantrums like, I am going to really bring that out and make it look nice. I have got it partially made, so that I can have something to offer people that has to do with here is what you want in my book. You know what I mean?
SHANE: Awesome. That is correct. That is the perfect place to start.
KAREN: Cool. And then the other thing is that, we have been talking in the forums about my Shane giving me a real no sugar.
KAREN: But in a very kind way. I was really appreciated about it. I made a lead page so that when people go to positivedisciplinage.com, this is eh lead page that they see and it it was very long. Long winded shall we say?
SHANE: And it was all scrunched in above the fold. Every bit of it. I was like, wall of text, where are you now?
KAREN: Yeah. It was pretty bad. So this morning I really wanted to be able to surprise you guys, kind of get into the call and say, I made this new lead page or whatever based on what in Shane recommended and I could not do that because A Webber and lead pages are not playing nicely today. But that is okay. What I did was I fix my streamline that it is at least better.
KAREN: Next 24 hours my goal is to, I would say probably the next four or five days is to fix that. Like go to the page that you recommended Shane, which more like a blog page and I just love that anyway.
SHANE: Awesome. That will straighten that up and you can go ahead and start making that page for your tantrum giveaway as well. Cool. Well thank you Karen for being on the show. We are glad that you, I know sometimes, a lot of people, it is hard to come in the show and just like open yourself to the world, because a lot of people listen. But it is do helpful that for other people to hear the same questions and deal with the same issues and we just really appreciate you coming on and sharing today some of the challenges that you are having in your business and we hope that we helped you out.
KAREN: Oh you have helped me out so much. Thank you thank you thank you.
JOCELYN: Thanks Karen.
SHANE: Alright guys that wraps up another call with one of our Flip Your Life community member. If you would like to become one of our members of our Flip Your Life community. Head over to FlippedLifestyle.com/flipyourlife. And we can help you with your online business as well.
JOCELYN: Alright. Next we are going to move in to our can’t miss moment segment, and these were the things that we were able to experience recently that we might have missed if we are still working on a normal night of our job.
SHANE: This week’s cant’s miss moment is building Valentine’s Day boxes for Isaac and Annie’s school parties. We recently got to do that this week. We got to sit down, decorate those and actually worked with them in the kitchen table. And that was a really cool experience.
JOCELYN: Yeah. There was no shortage of boxes around here. We have lots of Amazon packages, and we have a lot of boxes to choose from. And we let them pick their own box, we let them choose what they wanted to decorate it with, and we actually did not get to celebrate Valentine’s Day for a while because there was so many snow days here. I think like that have it a week late but they did eventually get to take their boxes and it was just a good time to sit down and not have to rush through and try to figure out what we are going to do to the very last minute because, since we work from home, we just had time to think about that and figure out the best thing for all of us. And it was just a good times, so if you want to check out a picture of Isaac and Anna valentine’s day, you can head over to today’s podcast to show notes.
SHANE: And it is really cool because we get to do a lot of projects with kids. Our big goal every day is to be done with our work by three o’clock before Isaac get off the bus. It does not always work out. Sometimes we got to do a couple of extra things but usually when the kids come home we go ahead and knock projects, school works and it is good to be able to do that in a very stress-free way and just enjoy that time with the kids. Because we are not just building Valentine boxes, we are building memories with them. And we know we are building a ton more memories now that we first quit our jobs. Before we sign off today, let us close every show with a verse in the bible, Jocelyn and I draws a lot of our inspiration and motivation from the bible. We would like share some of that with you. Today’s verse comes from second Corinthians chapter nine verse eight, and the bible says “God is able to bless you abundantly, so that in all things at all times having all that you need you will abode in every good work.” So take that to heart and get out there and do some good work in your online business and be blessed. That is all the time we had for this week as always guys thanks for listening to the Flipped Lifestyle podcast and until next time. Get out there, take action. Do whatever it takes to flip your life. We will see you again.