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In today’s podcast we’re going to talk about the 4 things we wish we would have been told when we were just starting out in online business.
These are four things you MUST do to succeed online
You will learn
- How we develop avatars of our ideal customer.
- Why we want to eliminate people from our potential audience. (not add)
- The tactics we use to find what kind of digital products to create.
- Why you shouldn’t rely on social media in your business.
- The value of asking questions to your audience. (no matter the size)
Links and resources mentioned in today’s show
- Shelly’s podcast episode
- US History Teacher website we run
- Google Adwords Keyword Tools video guide
- Google Adwords Keyword Tool
- Shane’s site CoachXO
- Shelley Hitz
- PDF of the FLIP acronym
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Listen to what others are saying about Flipped Lifestyle
Wow…in the two weeks after our consulting call with Shane and Jocelyn, we generated over $3000 in income. Going into the call, we had a general idea of what we wanted to accomplish in our business. However, you guys gave us a specific plan to launch a new product we had not yet considered. Your advice was spot-on and exactly what we needed. Thank you Shane and Jocelyn, you’re the real deal. We appreciate you!
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Can’t Miss Moments
Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family.
You can connect with S&J on social media too!
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If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
JOCELYN: Hey y’all! On today’s podcast, we’re going to tell you four things you must do to succeed in online business.
[spoiler title=”Click to View Transcript”]
JOCELYN: Hey guys, welcome back to the Flipped Lifestyle podcast. Shane and I are glad to be back with you today. We are going to be sharing something with you today that we wish we had been told when we were starting out in online business and we really discovered that this was such an important message for everyone in our audience at our live event in San Diego a few weeks ago. As we talked with all of the people that came to the event, a common theme kept coming up over and over again and that was that people really didn’t understand their audience or who they were targeting. So today, we are going to bring you four things that you must do to succeed online and that even have a handy, little acronym F-L-I-P. And we love acronyms because we used to be teachers so this fits right in with what we used to do and there’s a lot of acronyms in education. So, before we get to that, Shane has a success story from one of our consulting clients.
SHANE: Our success story this week comes from Shelly Hitz; you may remember Shelly and CJ, they were one of our flipped podcast guests a couple of months ago where we allow audience members to come in and we give them a free consulting call to help them take their online business to the next level and then we share those calls with you guys out in the audience so everyone can learn from the questions and the answers. Not long after the Flipped podcast episode that we recorded with Shelly and CJ, we got this email and it said, “Wow, in the two weeks after our call with you guys, we generated over $3000 in income. Going into the call, we had a general idea of what we wanted to accomplish in our online business however, you guys gave us such a specific plan to launch a new product that we had not even considered. Your advice was spot-on and exactly what we needed. Thank you, Shane and Jocelyn, you are the real deal. We appreciate you. – Shelly Hitz, author and coach at Shellyhitz.com.” And what we had told Shelly to do was to go out and basically create a product outline, poll her audience, show it to her audience and see if they wanted it, get some feedback and then pre-sell it. She did that and before she ever even created a single lesson, she made over 3000 and I’m pretty sure she’s made more than that on her product since then, hasn’t she Jocelyn?
JOCELYN: She has; Shelly has had even more success since she sent us that message and we are actually planning to bring her back on to our podcast soon to give an update on what she’s been up to since her Flip podcast. So if you want to learn more about Shelly’s story, we will put the podcast link in today’s show notes and you can find those at Flippedlifestyle.com/podcast41. Shelly’s experience is really a perfect example of what we are going to be talking about today. So we are going to get right in to the four things that you must do to succeed in online business. These things are relevant really to anybody in online business but they are incredibly critical when you are starting out. If you can get these things right, you’ll have a much better chance of success.
SHANE: And when we say you must do these things to have the success, we really do mean that. These are four things that we have developed over our last three-plus years in business and we do this every time that we come up with either a new niche, or a new product line, or anything that we are going to sell online. We go through these steps ourselves to make sure that we know that we are going to have the best possible chance to make money on the other end of the product or a new website. So, really take these to heart; this is a great one to go back and listen to again if you are driving or if you are at the gym right now. Wherever you are listening to us, you are going to want to sit down and listen to this episode, take some notes and if you apply what we are about to teach you, it is going to dramatically increase your chance of making money online. So, we’re going to go to the acronym first and kind of just go over what we are going to talk about in today’s show. Jocelyn came up with this amazing acronym for this process called FLIP, F-L-I-P, which is Flipped Lifestyle, Flip your Life, all those things that we do in our brand but this really does encompass all of the things you need to do whenever you are trying to figure out how to make your money in online business. The ‘F’ stands for ‘find your ideal customer niche’, ‘L’ in FLIP stands for ‘learn about their problems and pain points’. ‘I’ stands for ‘invest time and money into solving one problem quickly and ‘P’ stands for ‘poll your audience to ask them what to do next.’ So, FLIP, if you follow that plan in everything you do, whether it’s creating a product, creating content, starting with your first website, going back and re-launching on old website, if you will follow this acronym, you are going to have a great chance to make it on the internet. All right, let’s start with the first letter in FLIP: F-find your ideal customer and niche. Develop that avatar. You are going to have to know exactly who you are talking to in your content, exactly who you are trying to sell to when you create a product before you ever start your online business. If you are too general, too broad, if you’re just spread out and you are picking, you know, like a category, like ‘I’m trying to sell to people who like basketball’. Well, that’s too broad, it’s very huge, it doesn’t matter what you are teaching, you’re not going to have much success there because you’ve got too big of a demographic. When you find your ideal customer, when you find that niche, you got to pick something that’s very small, very exact. You got to know who your customer is, you got to know exactly what their demographic data is; how old are they? What do they like, what do they dislike? You’re going to have to pick a very narrow topic. You can’t pick basketball but you could pick ‘how to hand-make a basketball’. Something that is extremely specific and so zero-focused in that there is only going to be a very small but passionate fan-base around that topic. You are going to have to evaluate what are you expert enough in that you can teach other people; how can you narrow that down? I am a football coach but being a football coach is too broad of a topic but I was a defensive coordinator who ran a 3-5-3 Defense in high school. That was a very specific niche that I was able to capitalize on and go make money online in. So the moral story here, like Jocelyn said earlier, this is a very common thing that I don’t think people get into online business thinking about. Everyone jumps in thinking, ‘What’s my subject, what’s my broad topic, what’s my passion, what am I going to do that I love?’ ‘Cuz that’s what a lot of the gurus will tell you but that is not where you should start. You should start with your ideal customer, who are you going to talk to, what are you going to sell them, what are you going to talk about when you talk to them and until you identify that ideal customer, you are not going to know exactly what you are talking about.
JOCELYN: A lot times, people try to define this too broadly because they think they’ll have more of a customer base that way. But that is actually a backwards way of looking at it because if you are not exactly focused on a very specific group of people, how are you going to help them solve their problems? If I am a football coach, I have a hundred problems.
SHANE: Hundreds of problems.
JOCELYN: But if I am a coach who coaches the 3-5-3 Defense, I’ll probably only have a few problems and that is what’s really going to take you to another level when it comes to online marketing.
SHANE: When you talk about a general audience too, another great point Jocelyn made there is, a general audience doesn’t know what their problems are because they have so many. Like Jocelyn just said, a football coach has a hundred problems. He doesn’t even really know the general solutions he’s looking for but if I’m a 3-5-3 Defense coach and I know that my linebackers are not getting the job done, then I know that I need to search for that position. So, if I am a person who sells those products, I can create a product to meet that specific need. So what we want to do, Jocelyn and I are actually going to read to you our ideal customers that we have actually written down and gotten very specific with two of our online businesses. One of them is for a website we own called UShistoryteachers.com; it’s a new product, new site that’s going really well. It’s really taken off and we know it’s going to grow really big because we have got the specific answers that the U.S. History teachers need and then Jocelyn is going to read to you her avatar or her ideal customer for her Elementary Librarian website. So our ideal customer for Ushistoryteachers.com the avatar is, a U.S. History teacher that is overwhelmed with responsibilities from family, coaching or extracurricular activities after school. So, I’m not looking for every U.S. History teacher. I want people that have other things that they are doing in the school that are taking up extra time and preventing them from creating lesson plans. They are also overwhelmed by the demands placed on them by their principle or their administration. They want to create great lessons plans and teach their kids but they just do not have time with everything else that they have taken upon themselves. I’m looking for a new teacher who has been teaching for less than seven years, between the ages of 23 and 37, who has probably never had time to complete all of their lesson plans and is willing to buy lesson plans to gain back time and freedom. I’m looking for U.S. History teachers who already have a teaching job, I do not want people who have just graduated college because they don’t have any money yet and they are out spending more time looking for a job than looking for what they are going to do at the job they get. The teacher’s goals are to remove some of the stress for their job, they need something to help them gain some time and march in back in their life and handle all of the demands of a modern teaching profession. A teacher who does have a life after school, so I would prefer people who had a family and want to spend time enjoying those activities not slaving away for three hours after school everyday creating lesson plans. So that is my very specific, niche audience, that is my ideal customer, very specifically defined for UShistoryteachers.com.
JOCELYN: All right, my ideal customer is a librarian who teaches kindergarten through sixth-grade students and that is a little bit flexible because some have K through five and some have K through two, so any of those people would be considered in my ideal customer. She is overwhelmed by the demands of her job because librarians do so much more than tend to books these days and of course, men are also included in this but most of my customers are women so –
SHANE: And Jocelyn also targets most of her marketing at females. So even though men are there, she’s cut them out of her ideal customer because that’s not exactly who she’s talking to.
JOCELYN: She wants to teach relevant, 21st century skills but she has to do so with limited time and resources and usually doesn’t have any help like an aide or an assistant. Not to mention, she has no planning time to write her own lesson plans and doesn’t want to work on them at home due to family responsibilities or something else. So that’s really who I focus on when I am creating either products or advertising or whatever the case may be, for Elementarylibrarian.com.
SHANE: And if you’ll notice, what we both did there was, we spent a lot of the time of this avatar building eliminating people from the audience. We want the audience to get in as small and as focused as possible when we are finding our ideal customer. I eliminated anybody who was just graduating college. I don’t want new teachers that are still looking for a job and I don’t want older teachers who are maybe 38-40 or older because they have been in the profession so long, they probably already have lesson plans. So I don’t want to waste time and money targeting them. Jocelyn, when she went through hers, she eliminated teachers who have teachers’ aides because they have time to make lesson plans. She eliminated everybody from seventh grade and up in school because she only wants to target just the lower levels and in a way, because she used the pronoun ‘she’, she eliminated men from her marketing strategy. She does have customers who are men but she went in very early and said, I’m going to be marketing on Pinterest, I’m going to be doing things where there’s a lot of women so I’m just going to focus my message down to that.
JOCELYN: All right, so the first part of our acronym, F: find your ideal customer or niche and this is so vitally important.
SHANE: The most important thing.
JOCELYN: People underestimate the importance of this all the time and they find themselves neck-deep in creating a product and they don’t even know who they are creating it for. So this is the most important thing number one, you must get this right before you move on.
SHANE: FLIP: F-find your ideal customer. Okay, so the second letter in our acronym FLIP is L and the ‘L’ stands for learn about your ideal customer’s main problem and pain points. It is never a good idea to just start with your own ideas on online business. You want to see what your ideal customer needs. You want your ideal customer to let you know that they have a problem that needs a solution and then go create the solution for a problem that already exists. If you just start creating random products that you think solve the problems of your ideal customer, then you are probably going to start creating products that are not successful; you’re not going to have a lot of traction because you are really just guessing. You need to go out and learn about the main problems and pain points that people have. A big pushback that we get here when we explain this to some people in our audience is, ‘Well, I don’t have an audience. I don’t have any way to talk to my ideal customer. Yeah, I figured out exactly who I want to sell to and I figured out exactly what I can teach but I don’t exactly, you know, have a way to ask them to tell me what their problems and their pain points are.’ But, that is not true; there is a ton of data online, whether you have an audience or not, that you can go seek out and learn about the problems and pain points in your audience. The first tool you need to go to immediately whether you have an online business or an audience or not, is the Google AdWords keyword tool. This tool as created by Google to let people research what other people are searching for. You can actually go and see the number per month of a certain search term. So, if someone searches for ‘how to cook chicken noodle soup’ you can go and see that that has been searched for 10,000 times or ‘chicken noodle soup recipe’. You can go see that that’s searched for 30,000 times a month or whatever the actual number is. So once you figure out your ideal customer, like let’s take my U.S. History teacher example; I know what that customer looks like and I can now think like that person, go to the Google AdWords keyword tool and I can start typing things in like, ‘Lesson plans for history teachers’, I can go through subjects like ‘Civil War history lesson plans’ or something like that and I can just throw a couple of things into the keyword tool and it will show me all the related searches to that to see what language is my potential customer or my perfect customer using when he searches for these problems and pain points in Google. One of the things I found out early on when I was exploring this avatar of this U.S. History teacher, I found the specific types of lesson plans that people were looking for. I found the search traffic for things like ‘Civil War lesson plans’ was a lot higher than what other people were looking for and when I did a little more research, I figured out that a lot of school districts will start a term or a semester at the Civil War. It’s like a breaking point at U.S. history. I was able to really dial down and say, this was my perfect customer and now I went and found what they were searching for. I created a basic, free, lesson plan called – I targeted those keywords like ‘Civil War lesson plan’, created a blog post and I think that that lesson plan has been downloaded like 6,000 times. I actually gave that away for free because I knew, if I could solve that specific problem for my audience, because I knew through this research of these keywords, that that was one of their pain points. They needed these specific lesson plans. Then I found that solution, I gave it them and now I’m starting to build an audience around that free product. Another thing you can do is you can go to Amazon and you can find books about your topic. Like, just go in and say you are going to start a business about – I don’t know, ‘Bicycle repair at home’ or whatever, or you can type in ‘Bicycle repair’ into Amazon, look for books, see what they are titled, open those books up, look what chapter titles are inside those books and you’re going to see what questions they are trying to solve. What are people asking them and you can kind of get some ideas for your problems and pain points of your audience based on the books that have already been written for those products.
JOCELYN: You can actually also meet with people in person. I know that a lot of people do this; this is something that has really just been brought to my attention because somebody in one of our Flip Your Life groups is doing this. She actually sat down and had a conversation with someone that was in her target market and said, ‘What kind of problems are you having? What types of things might you buy online if you were out there searching for something?’ For me, on Elementary Librarian, I was actually the target market for my first online business. I wanted to find a website like the one that I created but one didn’t exist. So I was intimately familiar myself of the pain points because I was experiencing them every day.
SHANE: So basically, if we go back to our bicycle repair or whatever, if you are in like a bicycle club or whatever that people – bike and things like that, then you know there’s people there that might be looking for something like, you know, maintenance on their bicycle or how to repair the pedals or the wheels; I don’t know, I don’t know anything about the bicycles but I’m just saying. You got real people in your life, you could probably just walk up to them and then be like, ‘Hey, I’m thinking about doing something with this information that we know about bicycles. What is something you would look for in a product or what is something you might buy?’ Actually talk to real people to go figure it and you’ll probably learn a lot about your avatar that way. Just make sure, it is that avatar that you defined in the F-step in FLIP.
JOCELYN: This is the reason that we created the Fliplifestyle.com because we wanted to make a site like the one we would have liked to have found when we were starting out. And that’s probably why you are listening to us now because you identify with us in some way, you are probably our target market since you are listening to this podcast and –
SHANE: We’re solving the pain points and the problems that we researched and we felt like we had when we were starting out and we wanted to answer those questions for people on the Flipped Lifestyle podcast. So, the second point in our acronym FLIP is L: learn about the problems and pain points. It doesn’t matter if you have an audience, you can do this, you can go out and search for things like Amazon or the Google AdWords keyword tool. If you would like some help setting up the Google AdWords keyword tool, I have actually done like a 20-30-minute tutorial, exactly how to search for the problems and pain points and the keywords that are necessary to understand what your target, ideal customer is looking for online and you can find that on the show notes of this episode of the podcast, that’s Flippedlifestyle.com/podcast41 and you can get that tutorial for absolutely free and start looking for those pains and problems in your target audience today.
JOCELYN: All right, so we’ve talked about ‘F’ which is ‘find your ideal customer and niche, we have talked about ‘L’ which is, ‘learn about their problems and pain points’ and that takes us to ‘I’. ‘I’ means to invest time and money into solving one of your target audiences’ problems quickly. The way that you typically do this is by creating a lead magnet. A lead magnet is something that you give away, totally for free, that gets people to give you information about them. That way, you can contact them with future solutions to their problems and hopefully, paid products that they will be willing to pay you money for. My first lead magnet was a free month of lesson plans and when I tell people that sometimes they think that it’s a little bit overkill, but for me, it was really important to give away this free month because I knew that if I gave somebody a month’s worth of lesson plans, that it would get their year off to a great start. Everything for a librarian is very overwhelming at the beginning of the year and I knew that if I could give them that free month, it would get them hooked on my product and they would need to come back and get other months. That is what really kind of made everything take off for me.
SHANE: So, the investment that Jocelyn made, you know, her time and money into solving one problem quickly was, she figured out because she was a librarian and through her research that the most stressful time for the Elementary Librarian was the beginning of the year when you’ve got to learn all your students, set up your library, get all your books where they are supposed to be, meet all the parents, open houses, PTO meetings, everything happens at once and you just don’t have time to make lesson plans and get ready for actual class. So she solved that one problem quickly. As soon as you come to her website, you see that problem is solved. Here’s a month of lesson plans, you’ve got a month of pre-made lesson plans right here. She promotes that heavily at the beginning of the school year and that way her target ideal customer gets a quick win. It is so important that you focus all your energy into that ideal customer’s biggest pain point, biggest problem that you can solve quickly. You don’t want to give them something that’s like a 60-day solution; it’s got to be something that solves their problem now.
JOCELYN: All right, another thing that you can do is you can create blog posts that are relevant to your target market’s problems. You can develop this free, sharable content that gives your audience multiple ways to find you; they can search for you on Google, you can share it on social media, it just gives people multiple avenues to find your website, to find your product and ultimately, to have an opportunity to purchase a paid product.
SHANE: So, once you find your ideal customer, and once you identify their problems and pain points and narrow it down to that one, specific problem, invest all of your efforts in your blog, in your free product, in your email opt-in, whatever it is, into solving that main pain point quickly as possible. You could write your first ten blog posts about solving that one specific problem. Jocelyn could have created ten blog posts and each one of them gave two lesson plans away for free or gave them ideas, she could have broke those 20 lesson plans at first, digital product that she gave to them into parts and create a blog post where everything on the site, everything on the sidebar, everything that she did at first was designed to take that ideal customer and solve that problem for them quickly because that’s going to draw people into your brand, that’s going to get people into your email list, that’s going to create a sense of community around that one specific pain point and that one specific kind of person where your audience is going to start growing as soon as you invest your time and money into solving the problems for your ideal customer.
JOCELYN: All right, so that brings us to our final letter –
SHANE: The P; right?
JOCELYN: – our final letter in our acronym ‘P’ which stands for ‘poll your audience to find out what to create next’ So we talked about in the last step that you are going to use your free content to grow your audience and make sure you are collecting their emails, don’t just depend on social media to grow your business. Social media is definitely a piece of the puzzle but it shouldn’t be everything. You want to make sure that you are capturing lead information because if something ever happens to the social media network, you still have all of your customer information. It doesn’t matter how big your list is, your ‘Likes’ your ‘Follows’ whatever the case maybe, it doesn’t matter how big they are. Whenever you get even 20 Likes, Shares, Follows, start polling them, start asking them questions. People love to be asked questions; do you prefer this or that? People want to give you their opinion.
SHANE: When I started CoachXO, the second that I got my third email, my third sign-up on Coachxo.com I sent an email to three people that were football coaches from different parts of the country that had randomly found my new website and I got on to Google Hangout with them and I started asking them questions. What are your biggest problems? What kind of products are you looking for as a football coach? Why are you on Coachxo.com and why did it appeal to you? So even something like three people, five people, 20 people is going to be a great place to start learning about what your audience will pay for.
JOCELYN: The bottom line here is, do not tell your audience what you think they want. Let them tell you what they are willing to pay for. If you can figure this out from the beginning, you are doing a lot better than a lot of people out there trying to make it online.
SHANE: Two examples we have of this are from recent clients we had; we had one client who had a pretty good-sized audience. He had created a lot of free content and he didn’t really know what to buy. He had all these ideas of products that he could create money and we were like, ‘Why don’t you just ask the people who are already in your audience? Poll them’. And he did that and basically all of his audience members told him all of their problems, he narrowed that down to about 10 ideas, he polled them again, they narrowed it down again to four great ideas and they helped him outline his first digital product. He created it and made over $8000 in the first day and like $10000 in the first weekend. Shelly, from our success story today, same thing; she had a small audience, she presented her idea to them, they told her what they would like to see in a product that she was going to create, boom, she presold it and made $3000. But both of these success stories and so many success stories that we see have one common thread: it wasn’t the person going out and saying, ‘You need this, audience’ it was the person who was at the head of the audience saying, ‘What do you guys need?’ They told them the problem they needed solved, they solved it and those people bought it hand-over-fist. So, make sure when you do this at the end of this acronym FLIP that you are asking your audience what to do next. You do not have to guess. They will tell you what they want.
JOCELYN: We cannot express enough how important these four things are when you are starting your business or even if you are into your business a little bit and maybe you are not making the kind of progress that you want. These four things are just so important; we can’t even explain how important they are and let’s just review really fast the FLIP acronym. ‘F’ stands for find your ideal customer and niche, ‘L’ is learn about their problems and pain points, ‘I’-invest time and money and solving one problem quickly and ‘P’-poll your audience and ask them what you should create next. These are so important, we are even going to create a little worksheet that’s going to help you to identify these things and I think it would even be great if you would just hang this on your wall and every time you get stuck somewhere in your online business, keep going back to these things because if you keep going back to your customer, their pain points and how you can solve them, that’s really what online business is all about.
SHANE: So head over to Flippedlifestyle.com/podcast41; we are going to create a little printout with this acronym actually on it that you can hang right in front of your workspace or put somewhere in your house where whenever you are stuck and you got writer’s block, you don’t know what to do next, you can just look up, see the FLIP acronym and you’ll be able to move forward in your online business. And we will also have the PDF, a printout of a worksheet that will take you through the FLIP acronym one step at a time and help you figure out what you should do next in your online business.
JOCELYN: Next we are going to move into our ‘Can’t-miss’ moments; these are things that we might not have been able to do if we still worked at a regular job and did not start our online business. These are just things that we love to do; let’s start with Shane.
SHANE: Last week I got to sit down in the middle of the day and play Minecraft, which is a videogame on our tablets with Issac; Ana was actually connected to and we all three kind of connect in the cloud and we play on each other’s world and Issac loves Minecraft. He’s so creative and he was like, “Daddy, will you come play Minecraft with me?” So I just stopped whatever I was doing, grabbed my iPad, turned it on and got lost in Issac’s world for an hour or two. I got to experience his little mine and just really take my time and see what all he had created. He had made like Mike, the little yellow guy from Monsters University –
JOCELYN: That would be green.
SHANE: The green guy; I am totally colorblind. He made Mike, the green guy from Monsters University – he’s really green?
JOCELYN: He’s really green.
SHANE: All right, I thought he was yellow; but he made the dude with the big eyeball and the hat is who he made from Monsters University and he made this amazing sculpture of a giant pencil writing in a book that he had created and it was just so much fun to have the time to be able to just put everything down and get lost in my little’s boy’s imagination for a little while.
JOCELYN: And my can’t-miss moment this week is actually some gifts we’ve received from our audience. Our listener, Kim Norman, she actually sent some books. She’s an author and she sent some books to our kids and even wrote in the front of them, just little notes to them and we appreciated that so much. We got to sit down and read the books with them –
SHANE: Totally didn’t expect that to show up, yeah.
JOCELYN: Yeah, they loved it and also the Finnerty Family, they are a listener of ours and they send us some UK socks which we were pretty pumped about.
SHANE: They came to our live event and they got to see all of our stress from the NCAA tournament so they sent us some socks.
JOCELYN: And even though Kentucky didn’t make it to the final game, we still love our Wildcats. Shane and I went to the University of Kentucky and we were big UK fans so anyway, they sent us some socks and a nice note and we just love this so much. We don’t expect you guys to send us gifts but we think it is so amazing that you appreciate our content and want to send things to us. So, thank you so much.
SHANE: The stuff showed up in our post office box.
JOCELYN: Yeah, it was so awesome. So, thank you so much for that. I mean, without online business, we wouldn’t have these opportunities to connect with you guys and it’s so great. It’s our favorite part about what we do.
SHANE: All right guys, that’s all the time we have this week. Make sure you go to the show notes, get the FLIP acronym up somewhere in your house. These are the four things that you really need to do. You’ve got to go through this process if you are going to have any success online. You’ve got to find that ideal customer, you’ve got to go learn about their pains, you’ve got to invest time into solving their problems and then you’ve got to poll your audience and then ask them what to do. That’s going to give you all the direction you need to take your online business to the next level. Until next time, we will catch y’all on the flip side.
JOCELYN: Bye.
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Vito Cosola says
Hi Shane and Jocelyn; I love your podcast; your story and your great advice. I have been listening to your podcast from the beginning. And after listening to your podcast on “Flip” which is brilliant and great advice I have a question about how would approach a online business like the one I am building around art? I can’t think of any pain points or problems to solve in my market ; thought it would make a good episode for one of your podcasts. Thanks for all your great advice; Keep up the great work; you are both a great inspiration to me.
VITO
Jacqui says
Awesome episode Shane and Jocelyn. The acronym is fantastic. I am on my second listen as they is sooo much helpful info in this one. Thanks for the FLIP guide, it’s going straight on my noticeboard. You mentioned a worksheet to assist with the steps, is that still coming or have I overlooked it?
Thanks for your amazing support and information 🙂
Shane Sams says
Hey Jacqui! We will have that up soon. Didn’t want to hold up the podcast while its being finished 🙂
Jacqui says
No worries… such a great bunch of info that it motivates you to action! Thanks
Christine Knight Bailey says
Thank you so much for the great info! The acronym pdf is working; however, the other links for the AdWords is not working 🙁
Shane Sams says
We are on it 🙂
Gary says
Also listened to this episode 3 times. Very interesting. Would love to use the Google Adwords Keyword tool tutorial, but can’t login. I’m sure my email is right so it must be the password and couldn’t find anyway to reset it. Hope to use this tool soon. Really enjoying your podcasts. Keep them coming!
Shane Sams says
Gary, you don’t need a password to view that video. Its free. 🙂
Sarah says
Polling and asking instead of demanding.. I think that’s the difference between a hard-sale and an approachable sale! I always have had a disdain for selling to people because I don’t like coming off as a hard sale, and you just gave me the solution.. This definitely is the standard for success in business.