On today’s podcast we talk to new flip your life community member Chrissie Riese. Chrissie has been a mommy blogger online for a while now and has been able to generate a great side hustle for her family. But after losing her father suddenly, she decided to pivot and focus on her family’s tradition of RVing and camping!
In today’s podcast, you will here Chrissie’s incredible story, (Y’all, it literally had Shane in TEARS), and you get to listen in as Shane helps Chrissie build a sales funnel with a lead magnet, trip wires and trials. This episode of The Flipped Lifestyle podcast is an emotional roller coaster you will NOT want to get off!
What You’ll Learn:
Why switch your business to an online membership model? (5:45)
How do you make a major pivot? (8:50)
What are your next steps? (20:00)
Chrissie Riese has a masters degree in athletic training and used to work with sports teams. The Riese family is military – Chrissie’s husband is active-duty Navy. A few years ago Chrissie decided the hours she was working was not not working for her family so she decided to transition into being at home. In her new found time she started a blog. The blog was focused on helping moms with healthy and safety for their kids and went great for about 2 years.
Her traffic was good, she had a healthy email list, but one thing was missing. She realized she should probably be selling these people something so she could make some money! But, as she began sending out sales emails she didn’t feel right about it. It wasn’t the right fit.
What were the Riese family passionate about? Camping and RVs! So here we are helping her pivot her blog into a camping membership site!
Why switch your business to an online membership model?
Chrissie’s “mommy blog” is making money but what is it missing? Community! That’s part of the whole reason for Chrissie’s pivot in the first place! For them the membership model gives the connection to other that are passionate about camping too – in a way that a simple course would never allow. Even better? She doesn’t have to wait for the next paycheck!
How do you make a major pivot?
Right now Chrissie’s biggest fear is letting people down. Right now she gets an ad click – she doesn’t know that person, if they didn’t like the ad click that’s on them. But now, if something happens it happens to someone she she has built a relationship with. After all these years we still feel this fear all the time!
What are your next steps?
Here’s what we suggest for Chrissie to help make her pivot:
- Let’s get the Google ads off of her website. Do not use any monetization besides the membership. every space that has a Google ad is going to be replaced by telling people to join the campers community.
- Starting quiz to help people determine the best camper for them. People would have to opt-in to take the quiz through her lead magnet.
- Create a tripwire for a $9 course in the quiz.
- Create an order-bump.
- Start doing weekly membership calls.
- Get the core content ready!
Find us on:
We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife