On today’s podcast we help Elaine launch her Nutrition coaching membership site! Elaine is a certified life and weight loss coach who is on a mission to help women stop yoyo dieting and lose weight for good!
She wants to take her 1 on 1 coaching business, and switch to the membership model so she can achieve true time and financial freedom in her online business!
What You’ll Learn:
The chicken and the egg. (14:50)
How to build your audience. (19:45)
When you are going to get started? (39:35)
Elaine Thompson lives in Tampa, Florida and is currently being certified as a weight loss coach and life coach. Her membership aims to solve a problem she had herself: being stuck in the crash-diet, yo-yo cycle. She wants to people (mostly women) get into a place where their hormones are working correctly, eat when they’re hungry and stop when they’re full. She is hoping to help others drop the crazy exercise programs and get into their nature, happy, goal weight!
Elaine used to be a group fitness instructor. She realized she was only helping fit people become even more fit and wasn’t passionate about that. She also realized that if you don’t get the nutrition under control it’s harder to lose weight. Elaine says the key is to start with nutrition and then moving to more fitness routines. Breaking the diet culture in peoples’ minds is one of the first steps she has found you have to take to have a truly successful fitness journey!
The chicken and the egg.
Right now Elaine has her course laid out and has run a “dummy” membership to see how things go through July in her membership portal. Right now she lacks an audience and she wants to grow that first.
This is where the chicken and egg comes into play in everyone’s membership. What we’ve really settled in on is that you need to start your membership first. It really only takes about a week. You don’t have to record a ton of content.
If Elaine ran into someone at a coffee shop tomorrow and they got to talking about weight loss and wondered if Elaine could teach them – right now she would have to say no. Don’t miss out on the opportunity to make the first sale. If you can find 1 you can find 101 or 1,0001.
- What is the core of the process. Can you write that down in 5-7 30-minute categorical videos? (You can add more later)!
- Break it up into phases to get the ball rolling.
- Put everything into a member area, create an order form, and start getting members!
Anything else you can talk about in the community or group calls! Having the product done in front of you will then give you the motivation to find people to buy it.
Elaine has a Facebook and Instagram account that she has been using to go live occasionally. Elaine has:
- 4,500 followers on Instagram. Her posts get a little engagement – depending upon what it is. On average she gets about 50 likes.
- Her Facebook account has about 130 followers. She has started to invite her friends to follow as well to get a little more momentum.
Traffic is a process and it starts by throwing mud on the wall. Instagram seems to be the place Elaine is getting the most attention so this is where we are going to have her starting first. Instagram is a great place to start because everything posted there can also be shared to Facebook.
We have to find a way to get her Instagram followers to opt-in. The email will also link to her order form that we have made ahead of time. If you don’t do the product first you have no place to send people. To do this we need to find a way to her Instagram following engaged.
Weight loss memberships are a great place to use challenges. As we look at the posts that people are engaging with the most it can give us clues as to what we need to use for the challenges. The goal of a challenge is to break down objections and excuses to moving forward.
You present the challenge on Instagram for the next several weeks – let it take over. Start posting about the things in the challenges. You quote cards are your quotes not anybody else’s.
Imagine you’re talking to the audience you want over and over again until eventually they’re there!
When you are going to get started?
You’ve got to put a plan into place. Here’s what we’ve come up with Elaine for her to work toward:
- When are giving Elaine about three weeks to get ready for her first challenge (this is going to be around the third week in August).
- Elaine is going to run this challenge from the 1st of September to the 6th. This gives her the opportunity to get her September going with a couple of new members!
This layout gives her a week to make her product, a week to set everything up, a week to hype everything up, and then on the 24th-28th she has a few days to market it!
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We would love to have you as a member of The Flip Your Life Community! We believe you have God-give talents and experiences you can use to start an online business! All you need is 100 people to pay you $50/m online to make $5,000/m, $60,000/y! Let us help you start build and grow a membership of your own. We offer a 30-day FREE trial to all new members. Click here to learn more: https://flippedlifestyle.com/flipyourlife