Jason Tremere lives in Eastern Canada where he has a background in the computer science field as a programmer. He did systems analysis and even became an IT auditor.
For the last 20 years or so Jason has done investing. When he was at one corporation he ran two investment clubs. He had about a dozen people in each one and they would meet weekly. In these clubs Jason would tell people what he looked for in a stock. Jason actually would have people put money in the market and they would watch it.
Jason has decided that since he can teach this in person, it’s time to teach people the same things online through his very own membership site!
What You’ll Learn:
- If you can teach in person, you can teach online. (6:30)
- What it means to figure out your next step. (12:50)
- You’ve got to be relatable. (17:45)
- The price doesn’t really matter in the beginning. (19:00)
- How often do you communicate with your members? (22:57)
- How to let your content flow into other platforms. (25:00)
- Why you don’t want to teach on your YouTube channel. (26:15)
- How to do one thing until it’s done. (29:35)
- A bigger market is not always better. (33:00)
Investing has really been a hobby for Jason for the last 20 years. He truly enjoyed the analytic side of watching investments, helping others learn to understand and love it too.
If you can teach in person, you can teach online.
For Jason the appeal of bringing his work online is because he is not currently doing any work in person, but he still continues to invest in the stock market for himself. Some days making thousands of dollars.
Jason is a master of all trades when it comes to investing. Not only does he invest in Canadian stock, but trades in the US too. And, then he invests in gold when the time is right for that market as well.
Jason’s online membership would look like a paid virtual version of his invest clubs.
He says that he could taking the people that are new to investing through the very foundational steps, taking them from mutual funds into ETFs. Then, he would take them into the active versions of investing that he likes to do.
That area of online business is weird because everyone has their own little way they like to invest. It’s so personality driven even though a lot of people try to teach the stock market in online business. It’s all about, “can you do it and can you teach me how to do it?”
It’s an easier nut to crack in the online business world if you know what you’re doing!
What it means to figure out your next step.
When we see someone with so many questions swimming around in their head, sometimes it’s easier to say, “here’s your next step.”
For Jason, this is probably what will work best:
- He doesn’t want to be convincing people to join the stock market. He should start his avatar at helloing moving the mutual fund into the market. That is really appealing to a lot of people!
Here is what this does for Jason: It lets him be himself. He doesn’t have to do anything different he just has to tell his story.
Most people don’t want spread sheets, they want the story. The why you do it they way you do it. When they get in the membership and pay you money, then they’ll care about your spread sheets.
You’ve got to be relatable.
We are in a Facebook group with a bunch of very successful entrepreneurs. One day someone asked what was successful. Of course I said, “get 200 people to pay you $50/month and make $120,000. Low energy, you get time with your family, you get to serve people.”
I got hammered because this was all bro-marketers, Lamborghini driving gurus. They didn’t get contentment and happiness. It’s about real people and what they want.
It was awesome to hear what Jason said drew him in to us: it was simply seeing an add with our tee with a math equation of how many members it takes to make $60K/year.
Jason wasn’t looking for the 6-figure people. He was sitting in a house that had paid off, owns a car that he paid for in cash. It was the “making a living” part that drew him in!
It’s not to say that we don’t want you to make millions of dollars, we want to continue making millions of dollars! But, you’ve got to start with a living.
The price doesn’t really matter in the beginning.
From members in our community members and friends that know about Jason’s market here’s what I can tell him: This is an easy sell $100/mo. I say this because this is an investment.
These people in this avatar we just created they are used to paying people $12K just to have someone invest it. This is one of our favorite types of online business because all Jason has to do is convince them they will make their money back!
All he has to say is, “what if this was make you $200/month extra in your portfolio, would it be worth X dollars?”
Also, reassure people simply by promising their money back (with proof of course), if you don’t deliver your promises.
How often do you communicate with your members?
You’ve heard us say it time and time again: prolific, consistent, and relentless.
Consistent means publish a really good piece of content each week. If Jason did a podcast:
- He could one episode a week and post some show notes.
- He prolifically promotes that episode every single day.
- Get a lead magnet. The lead magnet is going to be the thing that people are going to want the next step for. Jason’s might be: “how to instantly make 2% more money on your returns this year.”
- Their next step then becomes, “oh, let’s start this process” which is a paid offering.”
The relentless part comes in with the lead magnet. Getting emails and relentlessly following up with offers.
How to let your content flow into other platforms.
Jason likes using YouTube, which is great! I have two really good friends, Jason Brown from the Brown Report and Kirk Du Plessis from Option Alpha. Both are really successful in this space and they rock YouTube.
Make sure you’re not calling out too many visuals, make sure you’re descriptive. Then, you strip the audio and release it as a podcast.
Then, you put both of those into your blog and you write show notes. You spend that hour, 30 minutes, 15 minutes or whatever it is to film your episode and you let that flow into other platforms.
Why you don’t want to teach on your YouTube channel.
Don’t talk over peoples’ heads. Jason actually does not want to teach anything in his YouTube channel.
Why do we say that?
Jason only needs to show them what he’s doing. Teach people what to do not how to do it. Don’t give it all away for free.
Jason wants his members to succeed but he also has 20 years of hard work, experience, and God-given talents so he needs to get paid for that.
Ex. I might say, “hey, if you want to start a great membership site you need: an awesome content area with a blueprint, a great community area, and you need to show up for your people.” I just told you everything you need to start a membership site but I didn’t tell you how to do it.
How to do one thing until it’s done.
Do one thing until it’s done then you do the next thing. If you work on A,B, and C at the same time you’ve going to fail.
We think Jason needs to hone in on his skills with teaching ETFs. He needs to become the guru and go-to for ETFs, since that’s what he is good at.
Until he has every single person on Earth knowing him for ETFs, he does not need to add anything else. When he gets to about 10,000 people then he can think about other things to teach.
A bigger market is not always better.
If you target everyone you target no one.
We targeted all football coaches when we first started and nobody even bought anything. But, when I niched down to focusing on defense and being that guy, it was successful! We took that site down years ago and to this day we get people asking about the 3-5-3 defense we taught!
Just because you target certain people doesn’t mean those are the only people that are going to be involved in what you’re doing.
There is totally 100 Canadians that will pay Jason for what he teaches. He just doesn’t need to worry about those that won’t.
What you’ve got to decide is who are the group of people that I’m talking to? It has to be clear.
We hope you loved this week’s episode of the Flipped Lifestyle Podcast as much as we do!
Subscribe to make sure you never miss an episode on Apple Podcasts here: https://podcasts.apple.com/us/podcast/the-flipped-lifestyle-podcast/id902645131
You can also find us here on Spotify: https://open.spotify.com/show/42uP4GqJZRHDRt8r3Hh4iS?si=aN_-VxKYR92ZIfLJWNXmkw