In today’s episode, we help Beth find an audience for her online business.
Jocelyn Sams: Hey y’all! On today’s show we help Beth find an audience for her online business.
Shane Sams: Welcome to the Flipped Lifestyle Podcast where life always comes before work. We’re your hosts Shane and Jocelyn Sams. We’re a real family that figured out how to make our entire living online, and now, we help other families do the same. Are you ready to flip your life? All right, lets get started.
Shane Sams: What’s going on everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again today. Super excited to talk to another member of our community so we can help them take their online business and their online goals and their dreams to the next level.
Shane Sams: But first we want to let you to know that the Flipped lifestyle Podcast is brought to you by The Flip Your Life Community. That’s where we teach real people, just like our guest and just like you, how to start, build, and grow their online business. We are proud to be one of the only business podcasts that does not sell ads or sell interview spots to guests who are selling their latest book or affiliate products. No, we are 100% supported by our members, listeners, and fans. That keeps us independent, free, and focused on doing what’s best for you, the Flipped Lifestyle listener.
Shane Sams: We’d love to have your support and support you in your online business journey inside of The Flip Your Life Community. Members get early access to the Flipped Lifestyle podcast each week, bonus and extended episodes of the show, complete access to our entire training library of courses to help you start, build, and grow your own online business, and access to hundreds of other family focused entrepreneurs from around the world in one of the most active business communities online. So help us keep the Flipped Lifestyle Podcast ad and affiliate free all while we help you build your dreams and create a better future for your family. We have affordable plans starting for as little as 19 dollars a month and your first month comes with a 30 day money back guarantee. You can learn more at flippedlifestyle.com/flipyourlife. Join today, we appreciate your support and can’t wait to help you reach your goals online. That’s flippedlifestyle.com/flipyourlife, join today.
Shane Sams: And with that we are super excited to bring on a real member of The Flip Your Life Community. Our guest today is Beth Dekker. Beth, welcome to the Flipped Lifestyle Podcast.
Beth Dekker: Thanks for having me I’m excited to be here!
Jocelyn Sams: It is awesome to have yet another member of the Dekker family in our community. We also have your brother-in-law, Dan, and his lovely wife Rebecca.
Shane Sams: Yeah. The Dekker, they’re taking over. It’s kind of like they’re taking over a whole wing. They may need their own forum eventually.
Jocelyn Sams: Dekker plan only.
Shane Sams: The Dekker forum may be an exclusive membership, you’ve got to pay extra. You gotta be a true Dekker or related to a Dekker to get into that.
Beth Dekker: There you go. That’s another level.
Jocelyn Sams: That would definitely be a fun group to be a part of, I’m sure. But we are very excited to have you in our community and we look forward to talking to you today about how to grow your online business. So tell us a little bit about you and your background and what you are doing online?
Beth Dekker: Well, thank you so much for having me. I have been listening to the podcast for the last few years but I only recently joined the community. I’m kind of at the very beginning of the process. But I am coming to the Flip Your Life LIVE Event this year and I’m really excited about that. I have spent the last 13 years or so as essentially a support person for small business owners. That’s been kind of my day job for several different entrepreneurs. I’ve had many titles, a manager, executive assistant, studio director, but ultimately among all of them I perform the basic same functions
Beth Dekker: I was essentially the business owner’s right hand person. My skills generally are in like ideation, activation and restoration. I have pretty good abilities to organize and prioritize the lots of ideas that my different entrepreneurs were generating and make them reality. Over the years when I would tell people what I did, I generally got two main responses. Most of the business owners that I would talk to would invariably say, “I need a Beth.” And the people who had similar skills would say, “I want to learn how to do that.” I had the idea to start a company back in, I think it was 2017 called The Right Hands.
Beth Dekker: I developed my course called Superhero Management, to be able to train people to do what I do. So far I’ve taught several in person courses but I’m really interested in being able to scale up my company to be able to reach people everywhere and step into the membership model. I do have a kind of a newer relationship this year with a big coworking company here in Columbus, where I live and work. Where I’m providing some education to their members and they have several hundred members that are already kind of built in small business owners. That means for now that I’m offering workshops in their locations, which are both free and paid. But my hope is that I can use this to generate leads for future membership plans.
Shane Sams: Awesome. I love your business. For all the game of Thrones fans out there. You kinda train people to be the hand of the king, right? Like you’re like you’re training like the person who goes out like you know that you’ve got this crazy ideas generated leader of the company who has all the great ideas and can set the direction and cast the vision, but you need somebody to like, bundle it together and actually execute all that and lead the teams and do all that. And you train people like how to do that. Correct?
Beth Dekker: Yes. That’s exactly it. I was doing it for a while and quite honestly, I mean this has happened throughout history. I mean, I think Alexander Hamilton is also one of the most famous, right hands in history, you know, to George Washington as an aid to come. This is certainly a position that has been around for forever. I didn’t bet that but I did realize I was doing something a little bit more unique than people who maybe have the title of executive assistant or personal assistant or virtual assistant or whatever that may be. All of those things together. And then I realized it was being successful, but that when I thought about it, I was like, Gosh, this is actually teachable. I can teach what I’m doing. It’s not just me.
Shane Sams: Anyone that graduates your program, you need to send them the little pin with the hand with the sword behind it like in Game of Thrones. Like you are now the hand of the king.
Jocelyn Sams: I’m pretty sure that’s copyrighted.
Shane Sams: Probably copyright infringement of some kind but it’s kind of awesome.
Jocelyn Sams: I understand what you’re saying. I love it when you said that there’s a difference between an assistant and somebody’s right hand. And I totally agree with that. We’ve had a variety of assistants through the years, but there’s one person that I kept coming back to. And the reason for that is because that person just really provides the skills that I need, and they have that training that I needed to do a lot of different roles. And you know, I often say that I call it the competent right hand. This person for me is like, she can do most of what I can do, which is amazing. It’s just so amazing to have somebody who has that type of skillset. And most people are looking for that.
Shane Sams: And it’s a special person too because it really is a different role. It is not a virtual assistant. It’s someone who you can trust to do all the things that you need to do but can’t, and can’t do, but need someone to do them. Right? They kind of take over. They kind of fill in all the gaps that are holding you back. And there’s this like infinite trust in that person that they’re going to carry out their mission. Right?
Beth Dekker: A big part of my class talks a lot about the relationship and that relationship between that person and you’re a small business owner or entrepreneur or whatever you want to call them, is based in trust. I did a lot of research. I did several dozen interviews with right hands and they’re entrepreneurs before I launched my business and almost every one of the entrepreneurs said that their number one thing is they wanted it to be able to trust somebody who had an owner mentality. And so that they were able to trust them to be able to walk into a room. And for example, if the floor needed swept instead of them leaving the room and not doing it, that they would grab a broom and they would sweep it because that’s what an owner would do.
Shane Sams: Have you ever seen that meme, there’s an awesome meme. That meets this criteria where we’re at. There’s this dead possum in the middle of the road.
Jocelyn Sams: I mean, of course we would go there.
Shane Sams: Jocelyn, its Kentucky, there’s dead possums everywhere, right? But like there’s this awesome meme with a dead possum on the road, it’s got like the yellow line that goes down in the middle of the road and the yellow line, just paints right over the possum and keeps going. But you can’t see the like the paint truck. And the meme’s like not my job or something like that. Like the guys that were painting didn’t stop, get out. Like that’s what you really need your right hand to do. You need your right hand, to see something that’s wrong even before you see it and fix it so you don’t have to deal with it, and you can beat the visionary.
Jocelyn Sams: I know that for me as business owner like what I want that person to do is to be a problem solver. I don’t need to be involved in every single problem. If you can solve it without me, nine times out of 10 actually probably 99 times out of a hundred I want you to solve it without my intervention.
Beth Dekker: The more I always say that the mark of a mature employee is somebody who is able to present a problem to their boss alongside a solution to that problem, even if it’s not the perfect solution that they have made an attempt to solve the problem already, instead of just coming up and saying there’s a dead possum in the road, they’re actually going to make an effort.
Shane Sams: We’ve talked about Game of Thrones and dead possums, so we’re going to circle back around here. You don’t, you don’t find dead possums and Game of Thrones just everywhere, only on the Flipped Lifestyle podcast. You can be thankful for that. This is a really interesting niche. I’ve always been fascinated by your business ever since the first time we heard about it and just because it creates so much opportunity and I think there’s a really huge market for this because you can elevate like there’s a lot of people that do this for a living that could do it better. They could benefit from your course, right?
Shane Sams: There’s a lot of people who are in that virtual assistant role and may want to step up their game and become someone who’s a higher paid employee who’s a right hand to the entrepreneur and look, here’s the deal. A lot of people want the flipped lifestyle. They want to be able to make money virtually or have more freedom or work with somebody who’s really exciting and a really cool company and they don’t know exactly how to do that because they don’t want to own the company we hear that all the time. People come in, they’re like, I don’t want to lead a company. I don’t want this business, but I do want to do something else.
Shane Sams: We’ve had a few people on the show now that I’ve talked about other ways to do this, like we’ve, a few weeks ago we interviewed a virtual travel agent. We interviewed someone who teaches language online to Chinese students. We talk to all kinds of different people and I see this almost like that, like you’re kind of training people to really thrive in a role that they’re perfect for and be able to build that life that they want. Like a lot of these people are going to be virtual our, we call ours an executive assistant, that’s what we call ours, right? Kathy? If you’re listening, I may change you to the hand of the King and the Queen. Okay. We might change that, and I might send you a pin.
Shane Sams: But like-
Jocelyn Sams: And, Queen
Shane Sams: I said, and Queen. I’m always in this as a team, tag team, duo here. But like that, that person is virtual for us. She lives in another town, a little ways away, we don’t really meet in person a lot, but it’s just man having a competent person that can handle all that stuff.
Shane Sams: Like, we’re getting ready to hire some new help for the summer person for some various like pop up tasks and we just know that we can turn them loose to her and that’s cool. We don’t have to worry about it. And this is a great opportunity for anybody out there. This could be something you could open up to and say, Hey, I could do that. I don’t want to start the business. I don’t want to teach the courses, but I could do that. And then you help people kind of elevate themselves into a role like that.
Beth Dekker: Yes, exactly. And honestly, my background is in the arts and in theater specifically. And what I have found is that people that have that kind of creative brain, I’m more artistic brain, and that, but that enjoy kind of the organizational side of things often make the best right hands. And they generally kind of find themselves in positions where they are the support people, but they become kind of superstars in their own right and are able to really take on the right hand role as an executive assistant.
Jocelyn Sams: Okay, Beth so I sort of already got a plan for your business worked out in my mind, but before we go there, I want to know sort of what are you doing online right now? So I know you said that you have like in person workshops that you do and I know that you have a website, so what is it that you’re doing right now? Like are you actually selling anything and what does that look like right now?
Beth Dekker: Sure. I have a Squarespace site and so I just sell essentially products on there, services on there and I have my classes on there. I have my main superhero management class which is a two session course, kind of the big one. I do believe that in the future it can be broken down even farther than that. It’s a really dense course, but I have that class, and I have several other ones that are kind of more enhancing other skills that a right hand would need things like social media work, that kind of stuff.
Beth Dekker: I have several classes online. I have some that are listed that are in person, and then I have the most are listed as live webinars. I’m selling those there. I have sold a handful of them this year, which has obviously been great. I’ve taught my superhero management class a couple times and then the in person ones a couple of times and they went really well but it’s certainly not the numbers that I want to see.
Shane Sams: Are these, okay, so the courses are all live or you have some that are prerecorded. What’s the two session?
Beth Dekker: They’re all live. My goal is to do them prerecorded, but just because I’m just starting up, I just haven’t gotten there yet. They’re all live.
Shane Sams: But you have done these online before to live audiences and you’ve got recordings of those, correct?
Beth Dekker: I do, yes.
Shane Sams: What do you charge for the workshop?
Beth Dekker: That’s another one of my issues is figuring out what that work. My smaller workshops that are more like 45 minutes, with a kind of a Q&A at the end are $45 a piece. But my large superhero management course, which is almost, it’s a little over three hours over a two session course is a $149.
Jocelyn Sams: Who are you marketing each course to?
Shane Sams: Is it the same person? So the small courses are skills, so the large course is kind of like the base and then the skill development adds on top of the base, these smaller workshops, is that correct?
Beth Dekker: Yes.
Shane Sams: Okay. Let’s say I’m right, let’s say I’m a want to be hand to the King, I’m the foot of the King. I want to be the hand, right? And I come in and I’m like, okay, well I need to take the superhero management thing for one $149 right? And then I need to then shore up my skills in these other areas, other workshops like Ooh, I’ll take the $49 social media course. Ooh, I’ll take the $49, whatever course. Is that the correct flow that people usually go through this?
Beth Dekker: Yes. That’s kind of the intention I have divided up my site into, there’s a button on the very front, it says, if you’re an entrepreneur, click here if you’re a right hand click here. And the classes that I’ve offered for each Avatar, if you will are different. Some of them are overlapping, of course, but they’re slightly different. But yes, you’re right. I think the superhero management would be the big one and then there’s all these additional courses on the on the end.
Shane Sams: Is there a course for the entrepreneur to learn how to train their hand of the King or whatever?
Beth Dekker: No, That’s definitely coming because that was something that I think as I went, I was going through your courses and I realized when I was really answering the question of Avatar and I was like, Oh, I’m actually selling to the entrepreneur, because they’re the ones that are buying their employees this class.
Shane Sams: But some people have bought them, but some people haven’t. Correct.
Beth Dekker: Right. I would say probably 75% of the courses were purchased by the entrepreneur. The other 25% were purchased by right hands or assistants that wanted to learn more about being a right hand.
Shane Sams: Awesome. And now have you done any one on one actual training?
Beth Dekker: Yes. I have done several hours of that kind of individually. Yeah.
Shane Sams: Okay. So really what this looks like and the our goal for this call is basically to figure out how this turns into a recurring revenue model of training. Right? That’s the goal to learn how to do that. To me, well, Jocelyn has got some ideas. What were you going to say first?
Jocelyn Sams: My thought is that this is a perfect place to start for a membership site and I think that your mind is already gone there, right?
Beth Dekker: Definitely.
Jocelyn Sams: Yeah. So I think that you’ve already got a perfect start. In the end, I think this would be a perfect way to match people basically. What would you call it? Like a-
Shane Sams: Like a head hunter service for right hands. Oh my gosh! Like if you had a bunch of entrepreneurs over here training and you had a bunch of assistants training to be entrepreneurs and you could connect them together like for a fee almost or like, or that would just be a benefit of membership. They would be able to network to hire each other or something. You know?
Beth Dekker: That was my initial goal. That’s, that was way back when when I was talking about it. Literally everybody I interviewed said, if you could give me a list of right hands right now that I could interview, I would 100% pay you a lot of money to do that-
Shane Sams: And they would be guaranteed trained. That’s what’s amazing.
Jocelyn Sams: I can even see this as like a certification type situation.
Beth Dekker: Yes, that’s exactly what I was thinking and I think what where I really got caught up though, in that is all of a sudden I was like, shoot, I don’t know how to market or I don’t know how to find the, I want to be a right hand audience. I had tons of entrepreneurs. I literally am sought on the street of people that know that I’m doing this and know me and they’re like, “Hey, do you have anybody in mind for so and so.” And I don’t have right hands in the wings right now that I have trained and I don’t know where to find them and that’s one of my challenges.
Shane Sams: What we’ve got to do first is we’ve got to figure out what the actual membership looks like. Okay. And then this may evolve. This would be an interesting chat because its going to like I have a feeling that whatever we talk about in the next five minutes, will totally change by the last five minutes. Because we’re going to have to like toy with this a little bit because you know like it’s almost like it’s not, we don’t want to make this a job service necessarily. It’s a benefit of the membership that if you train here, we could recommend you to entrepreneurs, right? You will have the opportunity to network with entrepreneurs. To me, this, I think you can charge quite a bit for this. Like you’re talking about that $49 for a workshop, but like this is easily $50 bucks a month this might be a $97 a month membership.
Shane Sams: This is a valuable thing because you’re not only training people to get better jobs, but you’re helping entrepreneurs to make more money by having a better team and training their team better. Right? All that stuff. Okay. So you’re on the right path. And I’m drawing a picture here of entrepreneurs on one side, right? We’re going to say hands on the other, like you’re in good, the right hand person, right? There’s definitely two tracks in the membership. You’re going to have to go ahead and make this thing for the entrepreneurs. Like that’s gotta be done like right now.
Jocelyn Sams: Well, some of that is already done, correct?
Shane Sams: She has webinars. Do you have slides that you’ve went through and all that stuff? Like when you do the presentations?
Beth Dekker: Yeah. I have full prezis for all those.
Shane Sams: Okay. So why don’t, instead of just making new stuff, why don’t you just kind of edit those up and clean them up a little bit and make those your courses right now and you could put all those in a membership area just like we do. Right? Okay. And so basically you tomorrow or this week could have the entire right hand side of the equation completely finished, correct?
Beth Dekker: Yes. I certainly have plans for more classes, but yes, at the classes that I have right now I could.
Shane Sams: Perfect. Okay, so we’re going to put all those on this side. I’m drawing three squares over here to represent the course area. Cause that’s the first step in any membership. Content is first we have to curate content into an organized plan that they should take in order or be able to al-a-carte and go get what they need when they need it. Right? So your course on the hand side of the equation, right inside the membership is going to look like this. Master, that big thing at the, why do you call it management? What was the name of that course? Superhero management.
Beth Dekker: Superhero management. Yeah, because when I first described what I did to people, I usually told them that I was, I was busy managing superheroes because one of my first inspirations for this class was actually Pepper Potts in Iron man. I remember, 10 years ago, the first time I had the idea for this class was I was watching Iron man. I remember I turned to my husband and I was like, Oh my God, I’m Pepper Potts.
Shane Sams: Amazing! All right. Do you explain that in the course? Like when you say that?
Beth Dekker: I do, yeah.
Shane Sams: Okay, perfect. There’s the first course they have to take that first. I do think your instincts are correct about breaking that into parts, not just two sessions. Like you might be like, week one, you watched the first half of part one, right? And you go take action and learn and whatever, ask questions, what do you do? So you’re just going to list these in order and that’s going to be a course on the other side of your content area is the entrepreneur side where you’re going to have like how to train your person, how to communicate with your person. I’m sure you’ve already got this all thought out, right?
Beth Dekker: Yes. As far as that the initial class goes, yes.
Shane Sams: Really I think entrepreneurs consider themselves whether they are not really busy, right?
Beth Dekker: Yep.
Shane Sams: Really getting an entrepreneurial in, is just, “Hey, I’ve got one course for you and then you’re going to make your assistant watch the other courses.” Really your only goal when you’re selling to entrepreneurs is short course. I’m going to teach you how to communicate and train your person, your right hand and like it’s going to take you 45 minutes of your life and you’re done. Then you’re going to turn the rest of this over to them, right? The better. And then you can add stuff later. But that’s the initial jist of this is, let me get you started and then you’re going to work with your right hand person just so we’ve got something in there for entrepreneurs to market.
Shane Sams: All right. So there’s your content area. All right. That’s the first part of building a membership. Second part of building a membership is community. We curate content, imagine if you got a triangle drawn in front of you. There’s a big C in the middle of it. There’s three C’s to any program like this. So contents easy, we’ve already got it all done. We just have to organize it correctly. The next part is community. How are you going to build a community of entrepreneurs and right hands. I don’t know that. What do you think? How are you going to build it? How are you building it now? Like what do you think about that?
Beth Dekker: Yeah, I thought a lot about that because one of your videos, I think it was a couple of weeks ago for the Flip your Life LIVE members and I do think that it will most likely be like a Facebook group where I’m able to come in and answer questions at a certain amount of time. I would love to be able to have some kind of live Q&A’s on there as well. I do like facetime. I’m a facetime kind of person and I think that having that in there to be able to answer questions to each other is just great as a support group.
Shane Sams: I think you’re going to have to have them separate. You might need two groups in this case. Okay?
Beth Dekker: Okay.
Shane Sams: I believe your business owners need to maybe be in a group together. And that’s where you train business owners and they can ask you questions on how to like communicate better, how to lead their team. This is definitely a leadership kind of group. And then you need your right hands a separate, completely separate from them for a couple of reasons. One, I think the entrepreneurs and the right hands would feel more comfortable only being around their peers. You know what I’m saying?
Beth Dekker: Right, I agree with that.
Shane Sams: Because you can say things that you can’t say in front of bosses and bosses can say things that they can’t say in front of employees.
Beth Dekker: It’s a safe space. Yes.
Shane Sams: Exactly. Safe space to vent, complain, and do all that stuff and ask you questions-
Jocelyn Sams: Or to talk about how amazing they are.
Shane Sams: Or to brag on each other. You know what I’m saying? Because that’s going to happen. Okay. But that also, if you’re going to make a feature of this membership connecting entrepreneurs to the hands, the right hands, you don’t really want them to talk to each other because that’s something that you have to be the gatekeeper of. Because if they can find them theirselves, they wouldn’t need you.
Beth Dekker: Sure.
Shane Sams: But there is a strategic reason to separate them other than we just want different groups like talking in the different groups. Is that okay? Does that sound good?
Beth Dekker: Yeah. That’s perfect.
Shane Sams: The management of that’s pretty easy because if you are going to do Facebook lives or any kind of Q&A lives, we have found that the best schedule is every other week anyway. Like we tried to do like weekly one time and it like, it actually was like too available so people would not come because they’re like, I’ll catch the next one. I’ll catch the next one. Right. So it actually works really good on like a bimonthly monthly schedule like every other week. So you could do like week one and three could be the entrepreneurs and week two and four are the right hands and now you’re only still doing like an hour, hour and a half work a week on these to manage those groups, it’s just they’re separate. You don’t have to worry about it.
Beth Dekker: Sure.
Shane Sams: We talked about content. We talked about community. We got these two groups that we’re going to set up for the different people. The third point in the triangle for any membership is coaching. Like it’s being a leader. But I think you’re going to kind of cover that on those Facebook lives, right? Like you’re going to do that stuff. And you could even offer a one on one tier above the normal membership price. You could have like, cause you like doing one on one, you just said you like getting face to face. You like doing that consulting stuff. Correct?
Beth Dekker: I do. Yeah.
Shane Sams: I would just have a nice coaching package that’s probably the same. It might be like the same price for either tier. If they wanted to have some one on one coaching in addition to the thing it’d be, it would give you something to sell on each Facebook live. Like maybe, you take three calls a week or something like that just to boost revenue. And that way you just got that leadership thing in there and you’re good on both sides.
Beth Dekker: Sure.
Shane Sams: That’s the membership. Like that’s what it looks like. That’s how you get people like into your stuff and it’s pretty much mostly all created like you’ve got the Squarespace thing. You can sell access to courses on Squarespace, is that, is that correct?
Beth Dekker: You can sell individual services and then you can also sell products. The issue is, I would need some kind of a plugin or some other program to be able to create like a membership space.
Shane Sams: Why don’t you just use something like Kajabi or click funnels? Because-
Beth Dekker: I certainly can. I just have to learn.
Jocelyn Sams: Or alternatively, you could create another website where your membership is housed, it could be like a wordpress website and you could just link to it from your original site.
Shane Sams: Yeah, you could do something like that. How technical are you with stuff? Like you’re using Squarespace. So I’m assuming. Have you played with wordpress? Do you know how to do that or not?
Beth Dekker: I played with a little bit of my husband’s site. He’s a food and travel writer and his is on wordpress and so he knows it a little better than I do. I just feel, for some reason Squarespace works well with my brain. I built several sites on that program. I’m not opposed to wordpress at all though.
Shane Sams: Well. Okay, so basically like wordpress of course is the cheapest option, right? Because you just buy the plugin, install it-
Jocelyn Sams: But I don’t think you have to blow away what you already have. I think you-
Shane Sams: No, basically you just write a sales page and you use your same site for the sales page, with the little button clicked over to Right Hands community or wherever, the order form or whatever. Click funnels is really good with this because clickfunnels and Kajabi are both, not cheap, but they’re also really good at really simple content based memberships. Like people would join, they would go to a page that had all your courses. Okay. So you might have two courses set up and then they can just click and buy and use what they want, log in there that handles all the payments and then as they buy or you just add them into your Facebook group if they’re still in the course. That makes Sense? It’s pretty, the only management part when you use something like a Facebook group for your community is the manual keeping up with who’s actually paying. Like once a month you’re going to have to go through, you’re going to print the customer list, see who’s payment failed, to see who canceled, and you’ve got to go remove them from the group manually.
Shane Sams: That’s why, what we do is we have all of our content, all of our community, everything is hosted on wordpress. That way if you cancel or your payment credit card fails, it just locks you out of everything. That’s why we choose to do it that way but it totally works either way, it doesn’t matter. All right, we’ve kind of built out what the membership is going to look like. We don’t have to scrap your entire website you’ve already got. There’s going to be-
Jocelyn Sams: Sigh of relief on that one.
Shane Sams: That’s exactly right. No technical stuff. It’s like start two Facebook groups done. Okay. Do you have any followup questions or is any of that confusing or what do you see with this plan?
Beth Dekker: That seems great. I think that’s a really direct way to do it. I think one of my main questions is, I do enjoy teaching classes in person and because of this relationship that I have with this coworking company here in town, which I’m hoping to be able to use that as a great way to sell my membership because they have hundreds of members. How should I balance kind of these in person courses with my online courses? Do I keep them 100% separate? Do I talk about them both on my website? Like how should I work that out? So it’s not confusing.
Shane Sams: It’s really just an ascension ladder I think because what’s going to happen is, it is a separate product kind of, but it’s kind of like our live event. Like you’re coming to Flip Your Life LIVE. Like Flip Your Life LIVE, flippedlifestyle.com/live boom, we’ll see you there. Flip Your Life LIVE is like a separate product to us. Like it really doesn’t like, it’s not really connected with the membership. Like it has its own Facebook group, completely separate from the membership. We do trainings in that completely off the grid of the Flip your Life community. But it’s kind of, what all roads lead to in the membership like we want, if you’re listening to the Flipped Lifestyle podcast, we want you to come to Flip your Life LIVE. If you’re in the community, doesn’t matter what tier you’re at. We want you to come to Flip Your Life LIVE.
Shane Sams: They’re kind of symbiotic in the way they fill each other up. And I think that’s what will happen here. You’ll find that entrepreneurs will join, you’ll make business connections, you’ll go do your workshops, which are your courses. But like now you can get people to come to these workshops or at the workshops, you can sell people into your membership. Things are going to kind of flow back and forth and I don’t know if you’re going to have to like separate them like you think you’re going to. That makes sense?
Beth Dekker: Yeah. No, it does. When I look at my sales page, I look at it and I’m like, I know what’s going on here. And I’m confused. I need to make sure that it, cause I know that the company that I’m working with does want me to have like a little registration area and that kind of thing and I think I need to divide that out so that when they’re linking to me they’re linking to a specific part of my site that is just what is going on with them.
Shane Sams: We have our, if you want to join our, I actually just covered this in a training last night for Flip Your Life LIVE attendees, we have a sales page for the membership. Like if you go to flippedlifestyle.com/flipyourlife all one word, right? You’re going to land on a sales page for our community and there’s going to be three options to join either our standard membership our premium membership or the accelerator program. But our one on one coaching program, our private mastermind is not on that page. It’s on a different page. Our Flip Your Life LIVE is not on that page. We don’t even talk about it cause that’s not what we’re selling there.
Shane Sams: They almost string together back and forth. Does that make sense? You’re going to market them separately, but they’re going to be very symbiotic and send people like for example, if someone buys a membership to Flip Your Life, the Flip Your Life community, their thank you page sells, Flip Your Life LIVE. If someone buys a ticket to Flip Your Life LIVE, we say on the thank you page, Hey, we just want to make sure that you’re going to get the most out of your ticket. Are you a member? We want to make sure that it’s not just someone who bought a live event ticket. They flow back and forth. But if someone literally asked, hey, I need to go to your workshop, you need to point them to the workshop page. And if someone said, “Hey, I want to join your community at the workshop.” You need to be able to point them back to the community where they’re completely separate in that regard.
Shane Sams: But I don’t want you to think of it as like a different business. It’s almost a different product.
Beth Dekker: Sure, ok.
Shane Sams: Would that make it, so do you have the workshops and the community on one page right now?
Beth Dekker: I have everything on one page. Like I said, it really is just the past couple of weeks that I’ve been trying to build up this relationship.
Shane Sams: That’s a store is what you’ve got, not a sales page.
Jocelyn Sams: A lot of people do this at first and it’s totally fine. Like you just have to think like your customer. Whatever page someone lands on, what is the logical next step for them? And that’s what they need to continue down. If they’re a business owner and they’re reading articles about how to effectively hire someone to assist them in their business, you don’t want them landing on a sales page for people who are wanting to become an executive assistant or whatever.
Shane Sams: They’re actually, if I’m following you Jocelyn there’d be three pages. Then she would have an entrepreneur page where they would join the membership in a different way. There would be a right hand page where they would join the membership and then there would also be a workshop, which is like a group kind of hiring you kind of thing to come and speak to other business owners or something like that.
Jocelyn Sams: If that’s the way you want to set up your business, yes.
Shane Sams: Sure. If you’re going to do all three things.
Jocelyn Sams: Okay, Beth let’s find out if you have any additional questions for us before we go.
Beth Dekker: I just really have, kind of one more because it seems like I have pretty much two different customers or two different avatars that I’m not sure how that affects my sales tactics for both of them or how that affects my lead magnets. If I am offering, say two different items, say that they could choose from, they could download either this pdf or this pdf, and that, that they could kind of choose which one or how that would work. If I’m using one thing to sell to two different people.
Shane Sams: You’ve got, you’re going to have different lead magnets for sure. And you do have two segments of your audience, but so do we, like there’s some people who really want to go all in DIY, we have a DIY tier on our membership, right? That’s marketed way different, than we would market our premium membership, which is more hands on with me and Jocelyn. There’s two member calls a month or even our email program or even our Voxer program. Like, so you do market things a little bit differently in your language. But I don’t know if you can get really, I don’t know if you have to get away from only dealing with one person. Like you don’t only have to market to entrepreneurs you don’t like, you’re really not selling the program to be the right hand or the program to train your right hand.
Shane Sams: You’re really selling you as the mediator between those two tiers. Like that’s what your program actually teaches, right? It’s like you’re teaching those two entities how to exist and make great things happen together and maybe even how to find each other down the road. Basically it’s like, if you had to make a schedule, it would be like, okay, well on Monday I’m going to write a blog post that’s geared toward the entrepreneur, then have the lead magnet for the entrepreneur, five easy steps to train your right hand, right? Then on Wednesday, every Wednesday I’m going to release a piece of content that’s geared toward the assistant or the virtual assistant who wants to step up in the company and be the right hand. And then they would have their own lead magnet. Like how to make more money being an assistant or whatever, so they have to have more skills.
Shane Sams: And then Friday could be something like a management article of how to manage your right hand. Another one could be like, how to serve your entrepreneur and like there’s, you just go back and forth and talk about different things. Like usually on like a Monday, I’ll kind of send out a general email and the PS, will be something like, hey, if you’re not a member, we have tiers as low as $19, whatever. And then maybe later in the week it might be like, Hey, I’m opening a spot in our one on one mastermind program that’s x thousand dollars. Does that makes sense? You’re just going to kind of bounce back and forth between the segments but you are going to need to think of them in silos. Think of them completely independently. It’s just like where, it’s just like coaches and players. They’re all on the same team. You’re not, you’re not really dividing them up. It’s your content is going to kind of speak to different people as you go.
Shane Sams: I think what will happen as your sample size increases. I know that mostly business owners have bought it now, but there’s a whole lot more people at the assistant level wanting to be a higher assistant level then there are business owners and I think this might flip eventually once you get more numbers, like into the funnel.
Beth Dekker: That’d be great to see.
Shane Sams: Because then you’d have more people to do it.
Jocelyn Sams: All right. Beth, I am really looking forward to seeing what happens next in your business and what you’re able to accomplish before the LIVE event in September. Before we close today, tell us what is one thing that you plan to work on based on what we talked about?
Beth Dekker: I think I’m going to work on my, no I don’t think. I am going to work on my sales page and build that out and then look at a building out the membership in wordpress.
Shane Sams: Awesome. That’s good. And Yeah, you just need to go tell your husband he’s got to help you because he knows how to do it.
Beth Dekker: There you go.
Shane Sams: Listen, what a great call. Thank you so much. I love your business. Like ever since I’ve said it earlier but I really mean it. Like when I first heard about your business I thought, wow, that is something that every entrepreneur needs and everyone you know on the ladder needs to move up the ladder in their course in their a job. You’ve got an awesome idea and you’re already seeing some things happening. And I know when you get this set up correctly, get the marketing in place that people are going to jump all over it. Just wanted to thank you for coming on the show. Again, being so transparent, letting us have a peek inside of your business and I know a lot of people out there listening are going to get a lot of benefit out of that today. Thanks for being on the show.
Beth Dekker: Thank you so much. I appreciate it.
Shane Sams: Alright, what another great episode of the Flipped Lifestyle Podcast. Man, Beth was just killing it, planning her business out, getting that membership ready, building that recurring revenue and doing it all before she comes to Flip Your Life LIVE. We cannot wait to meet Beth in person at Flip Your Life LIVE and we would love to meet you there too. Flip Your Life LIVE is an open event for everyone who listens to the Flipped Lifestyle podcast, members of the Flip Your Life community at any level and we would love to see you there. Flip Your Life LIVE this year is in Lexington, Kentucky on September 19th through the 21st. Tickets are on sale right now at flippedlifestyle.com/live. That’s F-L-I-P-P-E-D-L-I-F-E-S-T-Y-L-E.com/L-I-V-E.
Shane Sams: You can get your ticket now, but you better hurry because they are selling out fast. We only have about 29 tickets left. The original allotment when I’m recording this podcast, and by the time you hear this, they may be gone. VIP tickets are sold out. We still have a few general admission tickets left. Go to flippedlifestyle.com/live and we will see you in Lexington in September. That’s all the time we have for this week guys. Thanks for listening. Until next time, get out there, take action, do whatever it takes to Flip Your Life. We’ll see you then.
Jocelyn Sams: Bye.
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