Podcast: Play in new window | Download
Subscribe: RSS
In today’s episode, we celebrate Chris and Ivy’s 500 member launch.
FULL TRANSCRIPT
Jocelyn Sams: Hey, y’all. On today’s podcast, we celebrate Chris and Ivy’s 500 member launch.
Shane Sams: Welcome to the Flipped Lifestyle Podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. We’re a real family that figured out how to make our entire living online. Now, we help other families do the same. Are you ready to flip your life? All right, let’s get started.
Shane Sams: What’s going on, everybody? Welcome back to the Flipped Lifestyle Podcast. It is great to be back with you again today. Super excited to have another member of the Flip Your Life Community on the show, not just to help them get to the next level, but to celebrate a massive success. Our guest today recently had a launch of their membership and they got over 500 members in the first 48 hours after they launched it. So, we are super …
Jocelyn Sams: Which is awesome.
Shane Sams: Go ahead, Jocelyn.
Jocelyn Sams: And a husband and wife team, which we love.
Shane Sams: We love that too. Our guests today we’re super excited to welcome are Chris and Ivy Newport. Chris, Ivy, welcome to the show.
Ivy Newport: Thanks so much for having us. We’re so excited to be here.
Chris Newport: Yeah, we’re very excited to be here. So, thanks for having us.
Jocelyn Sams: It is great to talk to you guys today. We have been waiting for this show for a long time, because you guys are just doing some really exciting things and we’re just really excited to dive in and really talk to you and figure out how in the world you did all this.
Chris Newport: We are too. Yeah.
Shane Sams: I’m sure a lot of people listening are like, “Whoa, whoa, whoa 500? Like a 500 members? Oh yeah, yeah, I need to listen to this one.”
Chris Newport: I know. I know we keep saying that to ourselves as well.
Shane Sams: We’ll talk more about this, but like you guys are in a surreal, surreal territory. It’s surreal for things to change like that fast overnight, right?
Chris Newport: It is, yeah.
Shane Sams: We’ll dive more into that.
Jocelyn Sams: All right. Well, before we get too far down that road right this second, we want to know a little bit more about you guys.
Ivy Newport: I’m a creative artist and I’ve just always kind of been involved in creativity in one way or another, whether it was interior design or making art. It’s just been a passion of mine that has just been a common thread throughout my entire life. Chris and I actually met in art school, so we’re both artists, and now we’re just loving running this online business where we get to provide creative education and for artists all over the world. Our core goal, I think, is just inspiring and guiding others to lead a more creative life.
Shane Sams: So when you say that it’s like more creative life, like just in general, is this more like doing art as a passion, doing art as a job? What do you mean?
Ivy Newport: Yeah, well, we actually have students that are both. I mean, we have a lot of people that are exploring creativity and art in a new way. They might be in a time in their life where they have a little more time on their hands and they really want to explore creativity, and we have a lot of those students.
Ivy Newport: But we also have professional artists that participate in our classes, and they get new inspiration. They learn new techniques, they get to connect with other artists in our community. So, we really kind of serve both kinds of artists in the community.
Shane Sams: You guys have a very interesting background. You’ve kind of lived all over, been all over. Give us a little bit more context, like where you’re from.
Chris Newport: Yeah, like Ivy said, we met in art school in Florida in Sarasota, and we both had this dream of working for Disney. We wanted to be animators and so we both kind of chose the school because Disney recruited from that school.
Shane Sams: Which school was it?
Chris Newport: But this thing called the internet was taking off back in the mid to late 90s, and I was really curious about it, and I didn’t quite get it, but I knew something was kind of happening in the background as we were going through college. And then lo and behold, Disney came calling, went to work for Disney for a little while, for a year, a little over a year, but still this internet thing was taking.
Chris Newport: I just kept looking, I was fascinated by it, and I said, “You know what? I can draw Mickey for the rest of my life, or I can jump on the internet and learn everything I can and saturate myself with it.” That’s really kind of what took us to these different cities. I built my first website.
Ivy Newport: Moved to Austin.
Chris Newport: Moved to Austin. I moved to New York and then ultimately ended up …
Ivy Newport: In Portland.
Chris Newport: Yeah, long story short, we ended up in Portland and continued doing web design, web development, and that’s where Ivy started blogging and exploring her passions and getting back to what she does best.
Shane Sams: It’s neat like reading your story because you see this long process like almost to the next like step, and granted you had a lot going on in life like you’re moving all over the place.
Chris Newport: Yeah.
Shane Sams: Where are you guys from? Where are you from originally?
Ivy Newport: So I’m originally from Sydney, Australia. I don’t have the awesome accent anymore because I finished high school actually in Connecticut, so I have lived all over the world and it’s definitely added to my adventurous spirit, I think, in business.
Chris Newport: Definitely.
Ivy Newport: And yeah, so go ahead.
Chris Newport: If she does go back to Australia, her accent does come back real fast, and I cannot understand anything she says.
Shane Sams: That’s hilarious.
Chris Newport: For me, I was born in Tennessee. I moved to Texas when I was in kindergarten. So I grew up in Texas until I was 18 and moved to Florida. When I first moved to Portland, it was funny, my first meeting of the company I was at, this guy raised his hand and said, “I just want to go on record that Chris said y’all 10 times in this meeting,” and over the years it’s been funny. I think being in Portland and slowly losing my Texas roots, but yeah, that’s what-
Jocelyn Sams: That’s a sad day.
Shane Sams: No, no man. We got to get …
Chris Newport: I know, right? I know.
Shane Sams: You need to go post, “Y’all,” on your Facebook.
Chris Newport: I know. You guys help me keep grounded to listen to your podcast.
Ivy Newport: It still comes out.
Chris Newport: Yeah.
Shane Sams: It’s funny that you say about her accent, because like you know people always comment on our podcast so like, “Y’all have a really deep Southern accent,” but what y’all don’t get is we’re softening our accent right now.
Chris Newport: Right.
Shane Sams: We’re trying so hard to like not … If you came to Kentucky like I would go straight into hillbilly fast.
Chris Newport: That’s funny.
Shane Sams: It’d be like a whole new language.
Chris Newport: That’s funny. My family is from Kentucky, so I have roots there. My grandparents are actually there.
Shane Sams: I always knew I liked you, Chris.
Chris Newport: Yeah, see? There you go. I knew I liked you guys as well.
Jocelyn Sams: All right, so you go through all of these different things, you guys worked at a a lot of different places, you get into some web development.
Shane Sams: Blogging, online business.
Jocelyn Sams: And some blogging, and so how does this turn into what it is today?
Shane Sams: For first of all, let’s back up one second. First of all, tell us what just happened. So, you’ve got these blogs, you’ve got these courses, you’re kind of doing the email things, and this is a long process of blogging and you built a following online.
Chris Newport: Yeah.
Shane Sams: And then you decide to launch a membership community, right?
Chris Newport: Yeah, that’s one of the things that listening to you guys for gosh over two years now I think and you guys discussing memberships, and it’s something in the back of my head we wanted to do but we didn’t have the foundation yet to do it. We didn’t have the platform in place for it. We kind of had this one password access to all the classes. It’s really one of those scrappy things where we, in our initial launch, what, four years ago when we first launched, five years ago, when we first tried launching, I had a team in India building this thing. It was on WordPress, and it was getting really slow because the team in India was-
Ivy Newport: Basically broke.
Chris Newport: Yeah, we broke it yeah like the first hour we launched.
Ivy Newport: It was bad.
Chris Newport: I hit update and broke the entire site.
Ivy Newport: Yeah.
Shane Sams: No, I’ve never done that.
Chris Newport: Right. So, we literally started from scratch. We went to someone else’s website and I just said let me look at the code. I was like okay, they’re on Squarespace let’s just build this thing, get it launched and see if it works.
Ivy Newport: Yeah.
Chris Newport: And lo and behold, it worked, and it worked really fast. We kind of kept that thing going where it’s just you just keep growing and the snowball effect and you just know where you need to go but it’s finding time to get the thing in place to set it up properly. So, really it’s been two years of just making sure we got the right platform in place, setting up the WordPress, getting everything in place. And then yeah, once we had it ready, it was … That was the journey itself getting it set up, but once we had it in place I knew we were ready to flip the switch.
Ivy Newport: I think also I feel really connected to our students and I kind of sensed that they may want something like this. I think they were ready to hear from us on a more regular basis in a subscription format. So, it just felt right. I’m kind of the emotional one, so I go with my gut and my emotions on things and Chris is thankfully so incredibly technically savvy. So, when we kind of aligned his logic and my emotion, we knew it was the right time.
Shane Sams: We’re the opposite. Jocelyn’s very logical.
Chris Newport: That’s funny. I see you guys. I know that’s funny.
Shane Sams: I’m emotional. I’m all gut, I think we should go left, and she’s like, “You sure?”
Chris Newport: I know.
Shane Sams: So, basically like what drew you like … Okay, so let me … All right, so you go, selling courses, selling courses, selling courses. People are like, “What are these people talking about membership? Like what?”
Chris Newport: Yeah.
Shane Sams: Like why, and then you start thinking well maybe we should go that way. Maybe we should coalesce this audience into a community. Maybe we should stop doing one-off sales and get people to pay every month.
Chris Newport: Yeah.
Ivy Newport: Yes.
Shane Sams: What was the draw to that though? And like what was the tipping point where you were like, you know, this way takes all this energy, this way might not?
Chris Newport: It does.
Ivy Newport: I think that was a huge part for me being the one that kind of is, you know, out in front of the camera and producing in that way. It was extremely draining to constantly be like, I got to come up with another class. I got to come up with another thing, and every month we were running like crazy people trying to make the numbers match up so that we could pay for our bills and stuff. When Chris started listening to you guys and talking about membership for what we were doing, it just made a lot of sense just to have a little bit more of a stable lifestyle for our family.
Chris Newport: Absolutely.
Shane Sams: We call that living launch to launch.
Ivy Newport: Yes.
Chris Newport: Yeah, and that was really oh my gosh, in the beginning-
Ivy Newport: It’s exhausting.
Chris Newport: When we first launched Ivy’s first class even that in itself one, I mean that was an amazing launch and we thought, “Oh, that’s amazing,” and then you realized, “Oh, that’s one launch. Oh, people are going to keep coming back.” They’re not just going to keep reading that email over and over that you sent once. So, we really had to iron out that rollercoaster. I think between obviously listening to you guys, have fun, reading books and gosh, everything in between trying to figure out how to navigate this up and down rollercoaster and how to smooth out those peaks and valleys.
Ivy Newport: I think we also realized soon, pretty quick as we started this journey, that I couldn’t be the only one making classes. So, what’s been another kind of facet of the businesses that we’ve now hired or have been doing this for now what about three years, hiring other teachers to come onto the platform and we get to launch them and they teach classes for us too. So, that’s been really … Well, it takes some weight off of me producing, but it also has been so wonderful to help other women artists launch online businesses too, which has been cool.
Jocelyn Sams: All right. The next question that I would ask is, is this your full-time thing? Are you doing anything else right now?
Chris Newport: No. It’s been four years of yeah, us doing it.
Ivy Newport: Us full-time.
Chris Newport: Yeah. When we launched four years ago, I was still doing some consulting. I just left, I had a kind of in between job where I was hired by one of my clients. I just recently left that. I was consulting to help iron out these peaks and valleys of launching these classes, and once we ironed those out, I was able to kind of step away and really, that’s kind of the point where I think, Ivy approached me and said, “You know what? This is working, but I think us together would really take us to the next level.”
Shane Sams: But you’ve been kind of stressful, but because you’re like, okay, it’s January, we just had a launch. Okay, February we have bills. So we have to have another launch and launch …
Chris Newport: Yeah. I think those first two years yeah, had a lot of like, oh my gosh, what are we doing?
Ivy Newport: It was a lot of ups and downs.
Chris Newport: Where is this going? What are we doing next? And oh the sale. Oh, it’s Black Friday, I forgot about those. Quick, get the email or buy. Cyber Monday oh gosh, I forgot about Cyber Monday.
Shane Sams: That’s hilarious.
Chris Newport: There was a lot of that. And then I think the last two years was really balancing that out where we had a schedule in place, we knew where we were launching other teachers, and we could kind of estimate pretty well what we’re going to make each month.
Shane Sams: But it’s still kind of a roll the dice.
Chris Newport: It really was. Yeah, because we had a couple months there where we had a couple of teachers but it was like, oh this isn’t going to go well, and we were dependent on that, and we had.
Shane Sams: Another problem is you can’t plan ahead.
Chris Newport: Right.
Ivy Newport: Right.
Shane Sams: Now, like if I say you know I would really like to hire someone. For example, like last year we kind of did an experiment we were like let’s bring in a sales guy to sell our live event out, right? He’ll follow up on leads and he’ll do some things like that and it was really easy to make that call and just say yeah we’ll try it for a year, because we can predict our income. We can totally do it.
Shane Sams: I can tell you probably within a couple of grand what we’ll make six months from now. Our numbers are pure. When you launched the membership and you get 500 and something people and you’re like … This was just last month y’all, like we just record … This is not in the moment. We’re still like, you know, whatever recently, then the next last month or two.
Chris Newport: Yeah.
Shane Sams: Now you’re like, “Wait a minute. At least 90% of those people are probably going to pay me next month,” right?
Ivy Newport: Right.
Chris Newport: Right.
Shane Sams: How did that feel, like when you realized that?
Chris Newport: It was amazing. I mean, I think we just kind of both looked at each other like this is-
Ivy Newport: I think we’re both in shock still.
Chris Newport: We’re still in shock.
Ivy Newport: It’s like a dream.
Chris Newport: I think in the forum I said, because, like I said, I have everything kind of planned out for the month and I thought maybe 300 might buy in for the first month, for the entire month, and we blew that out in 24 hours by far.
Shane Sams: Yeah. Have you reached the first renewal date yet?
Chris Newport: Not yet. Next week I think, yeah.
Shane Sams: The glorious day that will be.
Chris Newport: I know. I know. Yeah, I’m looking at it. I just can’t believe it.
Shane Sams: I was telling you guys before the show like we launched … When did we launch Flipped Lifestyle?
Jocelyn Sams: The membership?
Shane Sams: Yeah. I don’t remember when the membership was.
Jocelyn Sams: Maybe 2015.
Shane Sams: 2015?
Jocelyn Sams: Maybe,
Shane Sams: Anyway, I know it was on the 24th. You know why I know it was on the 24th? Because even like three, four years later, there’s still like a spike on that day. That was almost like, you know, like 200 people in the next 48 hours joined or whatever right?
Chris Newport: Right.
Shane Sams: We still see that. It’s like my favorite day of the month. I don’t have to work, like I know I’m not doing anything today.
Chris Newport: Because it’s selling out. I know. I know. I love it. Every time we get a new member, I always mention we get a pay raise.
Ivy Newport: Yeah.
Chris Newport: That’s a pay raise.
Shane Sams: I always tell people, give yourself a raise every day, every time.
Chris Newport: Yeah, yeah, yeah.
Ivy Newport: That’s right.
Shane Sams: Brick by brick baby, just give yourself a raise.
Chris Newport: It is brick by brick. It really is. I think even this whole journey is just brick by brick.
Ivy Newport: Definitely.
Chris Newport: Yeah, so it’s been … Yeah, once you put it in place, and we went through the ups and downs of me wanting to throw my computer out the window a couple times setting it all up. Yeah, it’s so great to see it all working.
Jocelyn Sams: All right, guys. Well, let’s talk a little bit about how you got there. Meaning what have you overcome along your journey? Like what kind of fears or mindset issues did you have, and how did you work to overcome those?
Shane Sams: Especially moving from a launch model that was proven even though it was high energy and hard, to this brand new all in membership model.
Ivy Newport: Yeah. Well, for me definitely some of the fears I’ve had to face are just kind of getting over the vulnerability of being on camera and being out in front of this audience of students. I’m definitely like a pleaser personality I guess you’d say, and so I worry about disappointing people. I worry about not making quality stuff. I always have a really high expectation set.
Ivy Newport: So, that’s definitely been challenging, and Chris has been such a great, you know … I think Jocelyn mentioned Shane being her lightning rod sometimes, and he is that for me as well and he will kind of absorb any of the negative comments because you guys know being out there online, you get the occasional negative comment or whatever, and it can be hard because you are putting yourself out there. So, getting over that and just pushing through that fear is for sure a big thing for me.
Ivy Newport: And then in terms of switching from the launch model to the subscription model, to me it’s almost more intimate connection with the students that I need to serve them on a higher level month by month and really connect with them in a different way. So, I think that adds a little bit of pressure. I mean, I’m super grateful for the cash flow, but I know I want to keep my connection with them really strong. Just kind of meeting that goal every month for me is a little bit scary, but I’m ready for it.
Chris Newport: I’m always amazed at Ivy pushing through some of these obstacles or overcoming some of her fears. She’s just always been able to put herself out there, and I’ve just always been impressed with her.
Shane Sams: That is the biggest difference in a membership, you know. If you buy my product and you leave with my product, bye. I hope you come back.
Ivy Newport: Right, exactly. See you.
Shane Sams: This is kind of like dating.
Ivy Newport: Right.
Shane Sams: Like when you have a membership, you’re in a relationship. Like you are.
Chris Newport: Yeah.
Ivy Newport: Yes.
Chris Newport: It’s true, this is a friendship. We got each other’s back.
Ivy Newport: Right.
Chris Newport: I got to be there for you because you’re there for me every month when you pay your membership, right? Like there is a different mindset to it for sure.
Jocelyn Sams: Absolutely.
Chris Newport: We’ve been talking about that like gosh, why do we feel this what I know …
Ivy Newport: We both started grinding our teeth again.
Chris Newport: Yeah. Like we’re not stressed but what is this thing that we’re feeling? I think and to your point Shane, yes we were-
Ivy Newport: The responsibility.
Chris Newport: Yeah, it’s like we were launching all these classes. But you know, it’s like that one-off, right? You don’t really have that deep connection.
Ivy Newport: It’s a deeper commitment.
Chris Newport: Yeah, yeah.
Jocelyn Sams: Yeah, I totally understand what you’re saying. And I think sometimes it’s hard because like our customers don’t always keep up their end of the bargain. For me, I feel responsible for that. Like if people are paying for their membership and they’re not doing anything like, I feel like it’s my fault.
Ivy Newport: Right.
Chris Newport: Right.
Jocelyn Sams: Even though it’s not my fault.
Ivy Newport: Yeah, I hear you.
Shane Sams: But it’s hard not to do that when you are in a relationship, right? Because relationships are built on reciprocity, right? I give you the opportunity, you give me opportunity, we help each other like …
Ivy Newport: Sure.
Shane Sams: And it does weigh on you when you’ve got so … Because like, I don’t think we’re evolved to recognize, you know, I got 500 people depending on me now. You know what I mean? Who want me to help them with their hopes and dreams and their futures and their creative outlets like whatever and that can be very overwhelming, especially in the beginning.
Shane Sams: It’s why some people … Some people, we always trade one set of problems for the other. Every choice you make is not getting better. It’s just trading a set of problems that you like better for the old set of problems, and some people are so comfortable in their set of problems that they’re afraid to change. So you feel comfortable in your high energy launch dopamine rush.
Chris Newport: Yeah.
Ivy Newport: Right.
Shane Sams: Crash and then do it again that we’re like, “Yeah, but at least I know this.” And then you get to the other side and you’re like wow yeah there’s responsibility, yeah I got to show up a couple of times a month for member calls, but my energy dropped and now I can focus more of that energy somewhere else. So, it was kind of worth the change, right? That’s the hardest part like about making the switch.
Shane Sams: Sometimes I feel like it’s easier for us to convince people that have nothing to do this than it is for us to convince people who’ve made money in another way to do this. And then of course they get to the other side and they’ve got 500 members and they’re like, “Wow, I got …” They’re like, it’s harder for us to move people from that end of the spectrum than it is just people starting out.
Ivy Newport: Yeah, it makes sense.
Chris Newport: That does make sense. Sometimes I think too the journey of it all. It’s easy to you know, we did launch this under a month ago, but gosh, the journey to get here and overcoming those obstacles along the way. I mean, once you overcome that one hurdle, you get to the next hurdle and you overcome that hurdle, the next thing you know, you’ve built something that’s pretty amazing.
Shane Sams: What was the biggest obstacle like technically, like you had to overcome?
Chris Newport: Oh my gosh, I don’t even know where to begin. I mean, I can tell you a story. When we were launching, we had the emails teed up to go out at 3:00 a.m. for this membership and I hadn’t fully tested the eCommerce side of it yet. I was like, “Oh, it’s WooCommerce, it’s kind of plug in with membership, everything worked great right?”
Chris Newport: Then I was testing it and it was like 2:00 in the morning and so the emails are going to go out in an hour and I kept telling Ivy, I was like, “I don’t think it’s working.” It’s canceling the membership like two days later, and I was just worried. I was just, “Oh my gosh, I don’t think it’s working,” and I started to do some more research and this one line in this entire document said this email or WooCommerce subscription is not compatible with the membership. I just threw my hands up and I think, “Oh my gosh,” so I turned everything off. I shut it down. I went to bed. The next day I woke up and magically pulled it all together.
Shane Sams: When you say you turned it off, like you canceled all the emails?
Chris Newport: Yeah, cancel the email, I sent the email, it didn’t go out.
Ivy Newport: We didn’t launch. Yeah.
Chris Newport: We were going to launch it on Thursday, we usually-
Ivy Newport: We had to delay the launch.
Chris Newport: Yeah, we usually send emails out on Thursdays just to any kind of sales oriented thing.
Shane Sams: What was it I did last year, Jocelyn, when I started the … I started I set up the order forms for the live event because I just didn’t want to wait for the person who helps us. I don’t think anyone got tagged. Nobody got an email.
Chris Newport: Oh no.
Shane Sams: It was basically like Jocelyn was like, “Wait a minute, you sent the email out with the sales? I’m like, “Yeah, we sold like 50 tickets.” She’s like-
Jocelyn Sams: I go, “That’s great. But we don’t even know who’s coming.”
Chris Newport: Oh no.
Shane Sams: I had no way to search, there was no way to do anything. I didn’t connect the emails right.
Jocelyn Sams: We had to go through and manually give everybody tags.
Chris Newport: One by one.
Jocelyn Sams: Oh my goodness.
Shane Sams: Just the other day, I set up a new membership tier for Flipped Lifestyle. One of the things we really are trying to do is democratize working from home, like we want … I get so sick of all these thousand dollar, $10,000 courses. Real people can’t afford that and those people are just trying to get money off that first sale. I want people to be able to get access at least to our courses for like a good affordable price.
Shane Sams: But I set it up and I tested it with someone who wanted it, and I don’t think anything happened. They didn’t get a username. They didn’t get a password. I think they actually got an email that said username and password, like the words, and so you know.
Chris Newport: Yeah.
Ivy Newport: You have to have a sense of humor, that’s for sure.
Chris Newport: You do. I know. Even then, even when I tested it the next day and okay it’s working, the email went out at 3:00 a.m. I think I went to bed at 2:00 a.m., but I woke up at like 3:05 a.m., you know? I was like, “Well, I can’t go to sleep.” And we had like four sales, five sales. I was like, “Okay,” I’m just watching it and making sure it’s all working. Yeah, that’s just nerve wracking. Yeah.
Shane Sams: Yeah, but the funny thing is, though, most people would have done what you did. They’d have freaked out and bailed, right? And they would have waited for the next month to launch.
Chris Newport: Right.
Shane Sams: The important thing to remember is that it did eventually work and you only had to stay up till 3:00 that night. Now you have 500 members.
Chris Newport: Yes.
Ivy Newport: Right, it was all worth it.
Chris Newport: Yeah.
Shane Sams: Yeah. If you lose 20 and you gain 21 next month, you grew right over like once you made it through the problems.
Chris Newport: Yeah.
Shane Sams: So many people give up before the problems and like I love you all’s story, because it’s like a lot of people hear these stories and like there is always context behind launches, right? Like any kind of launch is what it is. It took you years to get to this point. You blogged first, you tested email marketing, you sold some courses, you sold a lot of courses, you had launches, you didn’t have launches. Even eight years later, when you finally turned on the membership, something still broke because it changes. You don’t ever figure this stuff out.
Chris Newport: That’s so true.
Shane Sams: Just keep going forward. Keep doing it, and sooner or later, you look up and you’ve got 500 people paying you $50 a month or whatever, pick a number 25, $100. I don’t care what your membership is, it’s just the income.
Ivy Newport: Right, exactly.
Chris Newport: Exactly.
Shane Sams: Your family’s going to eat, you’re going to serve and it’s going to be awesome, right?
Ivy Newport: Absolutely.
Shane Sams: If you don’t want to work tomorrow, well you’ll have renewals or you know I would highly recommend renewal day taking the whole day off.
Ivy Newport: That’s a good idea.
Chris Newport: That’s a very good idea.
Shane Sams: Don’t even look at the numbers till about 8:30.
Ivy Newport: I’m going to force Chris to take the day off because he never takes a day off.
Chris Newport: Yeah, she’s always on me about that.
Shane Sams: It’s hard to take a day off when you’re in what we do.
Ivy Newport: It’s true. It’s true.
Chris Newport: It is. It is.
Shane Sams: Jocelyn said the other day, she said, we were both just working all the time and looking for the next thing to do, and like we got bored one day and Jocelyn just goes, “Oh, passive income sucks.” She’s like, “I’m going to go do something,” and she just like started working on stuff.
Chris Newport: Isn’t that funny, that the passive side of it sounds like it is … I mean, it is a different type of passive, right? It’s, you work so hard for it. It’s a different type of work. And I think that’s one of the things I enjoy most especially after consulting for so long and the dollars for hours that I was just trying to get rid of that, and to be here now it’s … To do what we enjoy and to work so well together, yeah, it’s just a lot of fun.
Ivy Newport: It’s a lot of fun. Yeah.
Chris Newport: Yeah.
Jocelyn Sams: Yeah, for sure. No, that’s really exciting. I’m so excited for you guys.
Ivy Newport: Thank you.
Chris Newport: Thank you.
Jocelyn Sams: Let’s talk just a little bit about looking back, how did our community help you? You guys have been members for a little while now, and I shared about your success story posts which is how we select people to be on the podcast. But tell us a little bit about like how did you go through the courses and like how did the community support you?
Chris Newport: Yeah. I think for me was well I mean to back it up even just to the podcast. When I was listening, when I heard you guys on Pat Flynn after studying so long of just email marketing and everything and just we’re doing these things but then when you guys discussed … Something you guys said and everything just kind of gelled for me. When I joined the Flipped Lifestyle Community I think I jumped to the email marketing and the sequencing and the oh gosh, the sales funnels.
Shane Sams: Right.
Chris Newport: That in itself I think to me really just coalesced everything that I think that we are … We were doing a lot of things email marketing, lead magnets, but we didn’t know they were lead magnets, we just add, “Hey, subscribe to get your free video.”
Ivy Newport: We didn’t have the strategy.
Chris Newport: We didn’t have the strategies behind any of this and what just for us you know setting up, understanding Facebook ads at a deeper level, understanding what a cold, warm, and hot lead is, and how to tailor your message to those audiences specifically. Jocelyn, your video on uploading our subscriber list into Facebook ads was game changing.
Ivy Newport: Oh yeah, that was huge.
Chris Newport: That was just one of those moments when-
Ivy Newport: That blew Chris’s mind.
Chris Newport: I was like, what? You can do that? You can actually target people?
Shane Sams: You can open these emails and still advertise to them?
Chris Newport: Yeah, oh my gosh, it just floored me. I jumped on that probably the … Out of everything we did that was probably the first thing I implemented was just took our email list and uploaded it to Facebook. What it did was allowed us not only to send these emails out for our prelaunch and early bird specials, things like that, but we could target those people within Facebook and get recurring revenue from that as well. So it was just-
Ivy Newport: We saw the impact right away.
Chris Newport: Oh my gosh.
Shane Sams: Imagine all the people that hadn’t opened one of your emails in months, but then they saw the ad and they remembered.
Chris Newport: Oh, yeah, we had people all the time. Like, I didn’t get the email. And I go and check and they’re like oh, it’s because you unsubscribed, you know. Just because they unsubscribed doesn’t mean they don’t want to follow you anywhere else. It just means that they choose to follow you on Facebook.
Shane Sams: That’s why we like … When we took courses when we started, we would always find things in pieces. It was like we were on a scavenger hunt, right? That’s what online business felt like to us. When we created our community, we were like we need a path, we need like a … That’s why we call it a blueprint, but it’s really like a path right? I love how you said I jumped ahead because you were already up to that point. You’d already been to things like you knew who you were selling to. You knew what your products were.
Ivy Newport: Right.
Chris Newport: Right.
Shane Sams: You get to this point where you’re like, “Well, wait a minute, you mean someone can discover me and I can actually hold their hand all the way until they buy something?”
Chris Newport: Exactly.
Shane Sams: And then like all those people that discovered me before that I’ve lost track of, I can go find them again? It’s just following this. That’s the biggest lesson we try to teach inside of the community is you got to have a strategy, you got to have a plan, and if you have a plan and you stick to the plan, the plan eventually turns into a 500 member launch, right?
Ivy Newport: Right.
Chris Newport: Oh yeah.
Shane Sams: And now for next month, the plan is easier because we have momentum, like a huge momentum now moving forward, and it’s not as … And you know what strategies work, so like you could rinse and repeat this once a quarter.
Chris Newport: We do talk about that a lot. It’s like we enjoy this now. We know, okay we’re going to set this cold lead, and we’re going to drive them to that lead magnet and they’re going to get to know Ivy even more, but we’re going to come back around and run a warm lead ad because we know they went to our website, we know who they are, we can target them in a new way with a new message, and we just know it works. That’s just I mean-
Ivy Newport: We can communicate with them so much more effectively too. That part’s really fun.
Chris Newport: Yeah.
Shane Sams: It’s interesting, you said something very interesting there, we enjoy this now.
Ivy Newport: It kind of felt like-
Shane Sams: That implies that while it was fun before, there was stuff that was not good.
Ivy Newport: It felt a little random.
Chris Newport: It did.
Ivy Newport: It was kind of like shooting in the dark, and now I feel like we have a lot of clear vision of how we want to communicate, how we want to drive our consumer and what their experience is going to be.
Chris Newport: Yeah, and to share one other story. Once I got all excited about uploading our subscriber list, I went back and set up cold and warm leads in Facebook. The great thing is, Ivy is so prolific with the content creation that it was really easy for me to just pick this video and this content. But setting up the cold and warm leads and then drive them back to the website, in the first two months we generated over 2,500 new subscribers to our list.
Chris Newport: So, it was one of those things that’s like oh my gosh this works. This is amazing, and it’s all because of the Flipped Lifestyle blueprint, it really is. Like what you said Shane of, there’s a lot of stuff out there, but it’s like oh my gosh I think I know what they’re talking about Facebook from this podcast but I don’t know exactly how they implement it.
Ivy Newport: Kind of piecemeal.
Chris Newport: I don’t know what cold, warm, and hot leads are. I don’t know any of this. I don’t know what it means. Then to have that step by step process in the Flipped Lifestyle blueprint really helped everything come together for us.
Jocelyn Sams: Awesome. Data nerds unite!
Chris Newport: Completely, completely.
Shane Sams: Jocelyn is definitely the … Jocelyn basically organizes everything and then she makes me create something. We love listening to you guys talk because it’s like Chris was like okay I’m going to structure all this, I’m going to set all that.
Chris Newport: Yeah.
Shane Sams: Ivy is prolific. You create the content. I’m going to make all this in this order.
Ivy Newport: It’s a good combo.
Shane Sams: It’s just a miracle when you get on the same page.
Ivy Newport: Totally.
Chris Newport: It is.
Shane Sams: Staying on the same page is the hard part.
Chris Newport: Staying on the same page.
Ivy Newport: Yeah, that’s tricky.
Jocelyn Sams: That’s where we are right now. Some days are better than others. We’ll put it that way.
Shane Sams: I’m on page 34, Jocelyn’s about 57. We’re just no.
Chris Newport: That’s right. Right.
Jocelyn Sams: All right guys. Again, we are like super proud of you. It’s been just a really exciting journey so far for you. And we’re so excited to have you in our community. So, we’re getting ready to come up on the one month, I guess anniversary of this thing launching.
Chris Newport: Yes.
Ivy Newport: Yeah.
Jocelyn Sams: I know that you guys have some big plans for it. So, let us know kind of what is happening next, and what can we do to help you get there?
Ivy Newport: Well, it’s tricky. I feel like we’re still really trying to fully embrace what’s going on with the subscription. I mean, basically, we’ve started an online magazine and that is kind of the experience that we’re delivering to the students every month, which is really awesome. I hope that we’ll be able to expand and bring in people to contribute to that and have other artists come on and contribute to the magazine. But honestly I’m trying to just still wrap my head around it.
Chris Newport: I think, to Ivy’s point too, yeah because she’s doing a lot of the work to keep this magazine going smoothly. It’s part of the monthly membership they get access to this online magazine, online journal, and it does require quite a bit of her time, a lot like launching classes and so our goal and I think in the short-term is to start bringing other artists, other creative minds on to contribute on a monthly basis, which will help I think scale us a little bit more but also just I think what we talked about earlier too is hiring and letting go. Letting go of some of the things that we do on a daily basis, the editing, the video content, creating the websites, creating the classes-
Shane Sams: Are you still editing everything? Are you still editing?
Ivy Newport: Oh yeah.
Chris Newport: Oh yeah. We are two person show.
Ivy Newport: Yeah.
Shane Sams: Okay. Yeah, okay. It’s going to be very tempting to try to hire all the people. You probably shouldn’t do that, right?
Ivy Newport: Yeah.
Shane Sams: You really want to go slow now. It’s kind of like, there’s kind of a mentality here like of winning the lottery, like what happens to all lottery winners. They win a million dollars, they spend it all, right?
Ivy Newport: Right.
Shane Sams: When you do the next one, you go to the next level. We’ve done this multiple times. Like we hit a next level and we’re like, wow, let’s go, and it’s always a mistake every time you go too fast. So, I think your heart’s in the right place but your mind’s got to slow down your heart, right? And it’s like, okay, getting rid of little low level tasks that anyone can do that you literally could replace someone in a minute is where you probably need to start. You should not be editing your own videos, like you just shouldn’t. Even if you think you’re the best at it, right? It doesn’t matter because no one knows that, right? Like 85% of what you think is the best is perfect for everybody else.
Ivy Newport: That’s true.
Shane Sams: Get rid of a few of those tasks right now.
Ivy Newport: Yeah, that would help.
Shane Sams: But try to keep doing what you’ve done to get to this point for the next three to six months. Don’t take your foot necessarily off the gas with the journal and the magazine, or even like get ready for that next open and close or that next, you know, quote unquote you know, “Hey, don’t forget we have a membership in three months,” or whatever, you know what I mean?
Chris Newport: Yeah.
Ivy Newport: Right.
Shane Sams: You should not pull back now even though it’s tempting to do so.
Jocelyn Sams: Yeah.
Chris Newport: That’s good advice.
Shane Sams: Because I’ve been there and last year Jocelyn and I hit a big plateau and we were like, or a big peak, and we were like, “Let’s hire all the people,” then like 12 months later, we were like, “Let’s fire all the people.”
Jocelyn Sams: Yeah, pretty much.
Chris Newport: At my last job, I was managing 20 employees I think it was at that time, and yeah, there’s a lot of hesitation on my end of hiring.
Ivy Newport: Yeah, and even with the editing, I’m such a control freak about what I want people to hear and how you know, because I’m teaching online, so I want them to make sure that they’re getting the right parts. I’m always worried someone’s going to edit it and cut out some point I had. I don’t know. It’s like a fear.
Chris Newport: Yeah, we are perfectionists, and I think it just comes from our design and …
Shane Sams: Stop watching your own videos. I’m serious. There’s no reason to now. You know what I mean?
Ivy Newport: That’s true.
Jocelyn Sams: Yeah, I very rarely listen back to this podcast. Just because I know that if I do, I won’t be satisfied with it.
Ivy Newport: Right. You just got to let it go.
Jocelyn Sams: Yeah.
Shane Sams: Yeah, and not only that, here’s another thing you’re going to find that’s really cool. Just like you know how in your marriage you kind of, for good or bad, you lose filters, right? Because you kind of know the other person is going to forgive you if you do some stupid. If you say something bad, it’s like your kids. Like your kids will fight back with you and talk back with you, but it’s just because they know that you love them. There’s more forgiveness in a relationship, right? Whereas, you know, like any one-off interaction like if somebody holds you up in a line at the ticket booth, you’re going to be mad. You’re going to be like, “What are you doing? You suck at your job.”
Shane Sams: You go to a fast food restaurant, you’re all mad because they won’t do this whatever like … I feel like everybody gets frustrated because it’s like a one-off interaction and you don’t really care about the person. But like if the same thing happens when you build a true community, the relationship is great because you get to serve them, but they’re also more forgiving.
Ivy Newport: That makes sense.
Shane Sams: It’s why you can be like we did a member call this morning, I mean we were at our kitchen table, I was in a sweatshirt, I had no shoes on. I mean we were just talking to dozens of people and answering questions, right? But if I was going to do a webinar, I probably wouldn’t show up like that because it’d be new people. So, you can probably kind of let yourself go a little, not let yourself go, that’s the wrong word, but like don’t worry so much. Just worry about being delivering value and not as much about what it looks like for your community. Inside the community is much more forgiving than outside of the community.
Ivy Newport: That makes sense.
Chris Newport: That’s a lot of truth. Yeah, yeah we never really thought about that.
Ivy Newport: No. We’re just super hard on ourselves.
Chris Newport: We are. We are perfectionists.
Jocelyn Sams: It happens. It happens.
Chris Newport: Yes.
Ivy Newport: Yeah.
Jocelyn Sams: I feel the same way, so I totally get it but I think for right now like what you guys need to do is just concentrate on serving your community, delivering what you promised them, and looking at trends. So, let’s see what’s happening for the next few months, how many people are staying, how many people are coming in new, and you know let’s like kind of refocus on what goals you want to have for the next six months to a year.
Shane Sams: Yeah, because if you try to like just keep pouring people in, which is good, I mean there’s nothing wrong with that you know, but like Jocelyn said, you really need to know now like what does it look like three months from now? That’s going to be important, right? Like, what does it look like six months from now? Do people stay that long?
Shane Sams: Once you figure that out, it lets you kind know how hard you have to work to get new members you know, because growth is not hard once you establish a good baseline. If you have 500 people, they’re all not going to quit next month, just not going to happen.
Chris Newport: Right.
Shane Sams: Now, will 50 of them quit? Maybe.
Jocelyn Sams: Yeah.
Shane Sams: Okay? So, it may drop from was round numbers 500 to 450 whatever. Yeah, but now you only need 51 like it’s like you know what I’m saying like you don’t … Maybe it drops 20, now you only need 21 or 20. So, like you’re really just in a keep the momentum moving mode and resist the urge to just pour gas on the fire, get to … You could but I mean, like, you know, keep making new stuff. Like this journal thing, have you released one single issue of this journal yet?
Chris Newport: Yeah.
Ivy Newport: Yes, we have.
Shane Sams: Okay. So people kind of have a standard for that then, right?
Ivy Newport: They do.
Chris Newport: They do.
Shane Sams: Don’t feel like you have to push …
Chris Newport: Yeah, that was our …
Ivy Newport: It’s kind of high.
Chris Newport: Yeah, that was a big one, that was one of those we went from we’ll give them less than a month or a live Q&A too.
Ivy Newport: I’m like crazy idea.
Chris Newport: Ivy is like, “Hey, I’m thinking about doing an online magazine,” and I kind of looked at her-
Shane Sams: What all is in it? Is it just like a magazine or what?
Ivy Newport: So, I love to write. Yeah, it’s kind of like that, and it’s articles on creativity, it’s writing prompts, it’s sketchbook explorations, then to close it out, there’s one lesson, video lesson, from me. There’s curated music, curated resources. It’s like a little mini magazine.
Chris Newport: That’s a lot. She did a good job with it.
Ivy Newport: It’s a lot, but I love creating it. It’s just I think …
Shane Sams: The good thing is that you don’t have to promote it now, it’s a part of the membership right?
Ivy Newport: Well, and part of what we did to get I believe this affected our launch is that we allowed access to all of our subscribers, all of our email list into the journal, so on the 1st of January, everyone got access to that brand new magazine and then-
Shane Sams: But you just launched it. They’ve seen one episode of that, right?
Ivy Newport: They’ve seen one episode, yeah.
Chris Newport: Right, right. Yeah I was busy finishing it all up, and then Ivy had this hot idea to go, “Hey, why don’t we give it to everyone for free?” Like, “But I’m not finished yet.”
Ivy Newport: I’m like well, hurry up.
Shane Sams: That’s a good line.
Chris Newport: So there you go. So, it definitely lit a fire to get it done. It was a great launch, because just letting everyone get into it and have access to that first launch.
Shane Sams: How long does it take you to create it?
Ivy Newport: I would say maybe two to three weeks.
Shane Sams: You can’t always make the thing you’ve done in the past the standard especially when you’ve only done it once.
Ivy Newport: Yeah, true.
Shane Sams: I’m pretty sure that if you thought about it, you could figure out a way to create a version of that in one week.
Ivy Newport: Yeah.
Shane Sams: It might not be as big as the first one.
Ivy Newport: Right.
Shane Sams: But you can’t just be like, I promise you that thing is not the reason 500 people joined. It’s a part of the reason.
Ivy Newport: Sure.
Shane Sams: But in your mind, you put so much energy in it you think it’s like, “Whoa, if we don’t do this every month, no one will ever …” you know what I mean?
Ivy Newport: Right.
Shane Sams: I wonder if you could even think about it in terms, what if you split that in half, and like half of it came one month and half of it came the next. I don’t know if that actually structurally would work. But I’m just saying like, sometimes that even works better because people …
Ivy Newport: Right, deliver it out in chunks.
Shane Sams: Yeah. There’s a different way to do that.
Ivy Newport: Sure.
Shane Sams: Be careful. One of the biggest problems people have what we see when they go into their membership and they get a launch and they get a bunch of members is they want to really over deliver, which you should, but always remember you’re 10 steps ahead of the game as the people that are paying you, and what you can do in a month, they can’t, right?
Ivy Newport: Right.
Shane Sams: It might not even be possible for them to consume that. So, maybe find a way to kind of let that thing evolve. I’m not saying go up or down or less time or more time you enjoy, but don’t feel married to anything in your community. We’ve done all kinds of stuff in our community and you probably don’t even know they’re gone, right?
Shane Sams: Honestly, it’s just like member calls like we do two member calls a month. That’s pretty much it. That’s what we focus on. We’ve done workshops in the past, we’ve done big challenges in the past, we try things, but we’re not going to just sit and you know … We don’t have to add things, like what we do gets people moving down the path.
Jocelyn Sams: I would just about bet that if you cut out that part of it next month, most people probably wouldn’t even notice.
Shane Sams: Yeah, seriously.
Ivy Newport: Yeah.
Shane Sams: That’s not saying it’s not worthy. Like we look at everything in like 20, 20, 20 like 20%, right? When I view our membership, I think about five things like okay, member calls are like 20%. 20% of the people probably come to that and like that, another 20% only look at our forums, another 20% only watch our courses, right? And it’s like another 20% just like to hang out with everybody else. They don’t even care if they talk to me and Jocelyn. It’s true.
Ivy Newport: Yeah.
Shane Sams: If you think about it that way, it keeps you from getting too hyper all in on like one deal. You know?
Ivy Newport: Yeah, that makes a lot of sense, and I don’t want to burn out producing it. So, it makes sense to think about it.
Chris Newport: Yeah, and definitely always keep my eye on that one because Ivy definitely likes to deliver. So like I said earlier, we’re already starting to think of how can we pull others in to help contribute in different ways.
Ivy Newport: What do you guys think about opening and closing memberships? Do you think there is any advantages to building that sort of, I don’t know, that exclusivity or anything like that? We’ve seen other people do that.
Shane Sams: I think it’s fake. I think it’s fake. I think it’s totally fake. Most people who do that it is fake. It’s like, “Oh, it’s open. It’s closed. Get on the waiting list. Oh, but you get on that email three days later,” you know what I mean?
Chris Newport: Right.
Ivy Newport: Right.
Shane Sams: I don’t want to stop people from giving me money, and I can create urgency in other ways. We can do sales, like I can … We have a quarterly offer that we only release on like webinars. The only time we ever do it is when we do a live webinar or a live Q&A, right? It’s cheaper, it’s a little bit less expensive, it saves you some money if you invest. We like to reward people that commit to us. That’s an offer that we would only open here and there, but the membership itself the monthly membership, we just keep open.
Ivy Newport: Got it. Okay.
Shane Sams: Just because, I’m a big believer in sending out an email every day and asking people to join every single day. I’d rather them join every day. I was telling you guys off air I had a strategy I wanted to share with you guys. So, this goes back to the renewal date, and it kind of goes back to this open and closed deal, right. It’s not about opening and closing it, it’s about promoting it and what you said was the 4th, was it the 4th?
Ivy Newport: Yeah.
Shane Sams: That’s your day, right? That’s the launch?
Ivy Newport: That’s our day.
Chris Newport: That’s our day.
Shane Sams: Okay, so the 4th is going to be awesome, right? If you really thought about it, couldn’t you do a webinar every week and just pick a different day of the month for 30 straight whatever’s, like 30 straight weeks, and then every day would be like that?
Ivy Newport: Yeah.
Shane Sams: You know, and it’s like just promote and leave it open all the time and get every day to be amazing like that, and don’t open and close it. If you’re really opening and closing it for a reason, like I can’t handle an influx of this many people.
Ivy Newport: Got it.
Shane Sams: One, your membership should look differently because you should be able to handle as many people that come in, okay? You got to strategically plan it that way. But you know the second thing is I mean, do it. If you say I want 20 people a month and I cannot take more than 20 people a month because I don’t feel comfortable with more than 20, open and close. Open it every 4th, and forget about it. But if it’s digital and it’s a community and people want to get in, you got to open back, right?
Chris Newport: Let them in. Yeah.
Ivy Newport: Yeah, that makes a lot of sense too.
Jocelyn Sams: There are different ways to structure it too. If you want people to come in on, say you lost a bunch of members and you want people to come in like you can offer bonuses. There are other things that you can do aside from just saying you know the card is closing in X hours.
Shane Sams: Yeah. You could say like for example we have all of our videos from Flip Your Life live last year right? And then Flip Your Life live this year we’ll have more session recordings and all this other stuff. We could get on a webinar and like we don’t put those in the community because we really want that to be like an exclusive thing that live event people get right?
Chris Newport: Right.
Ivy Newport: Sure.
Shane Sams: But we could use those as a bonus to say look if you join today quarterly price is going to save you 15% or whatever and we’ll throw in these videos that are not available to anybody but the live event attendees and people on our webinar. That’s something that you can hold back if you wanted to create scarcity and some urgency. That open, close thing though just doesn’t make sense to me. I mean, it’s like we’re closed. No, I don’t want your money and you’re going to have to wait 30 days to succeed.
Ivy Newport: Yeah, totally.
Chris Newport: We keep adding new members every day, so it’d be definitely difficult to shut it off right now.
Shane Sams: I like to give myself … We like to give our family a raise every day.
Ivy Newport: There you go, yeah.
Chris Newport: Yeah. That’s pretty nice.
Shane Sams: I love waking up and three people joined overnight and I didn’t do anything.
Ivy Newport: Yeah.
Chris Newport: Yeah.
Shane Sams: That’s what it’s all about, you know, and just build it. I think people keep open and close too because they like the adrenaline dopamine, crack themed rush. It’s like you do get there is a high coming out of a webinar where hundreds of people join. It’s sometimes hard to create that but we’re the glacier. We’re unstoppable, 500 years before you stop us. I’m not a prairie fire. I don’t want to burn out. You know what I mean?
Chris Newport: No.
Ivy Newport: That’s right.
Chris Newport: Yeah. We have some ideas about how to create a little bit more, like you’re mentioning, create some urgency or getting people kind of offering some unique items to kind of get them to join us in the membership.
Ivy Newport: Yeah.
Shane Sams: In your marketing, you can create urgency every day, you can only create scarcity in a limited amount of time, right?
Chris Newport: Very true.
Shane Sams: If you rely totally on scarcity, it’s going to be very hard for you to continuously grow. You have to rely on urgency but not scarcity. So, that’s just the path that we kind of …
Chris Newport: That’s interesting. I always say, I think maybe we might have put those two together I think over the last few years.
Ivy Newport: Yeah, I think we have.
Chris Newport: Yeah, yeah. So, getting them a separate makes a lot of sense.
Jocelyn Sams: All right guys, it has been a lot of fun talking to you today. We are so proud of you, and we cannot wait to see what you do next. But before we go today, we always like to ask our guests, what’s just one thing that you plan to take action on in the next 24 hours or so based on what we talked about here today?
Chris Newport: I think we’re going to try and pull back a little bit on the membership as far as the journal.
Ivy Newport: On the journal?
Chris Newport: Yeah, yeah.
Ivy Newport: Yeah, maybe. Maybe we’re going to rethink how we’re delivering the content and maybe space it out so that it can be a little bit more doable for us in production.
Jocelyn Sams: Absolutely.
Shane Sams: I would challenge you to say, “I have one week to create this.”
Ivy Newport: Uh, okay.
Chris Newport: Oh, that’s a good challenge.
Shane Sams: If I could create this …
Ivy Newport: I have to sleep, right?
Shane Sams: You have to sleep, yeah. Seriously build your limits and then try to do it within those limits.
Ivy Newport: All right.
Shane Sams: Imagine if you had to get it out in a week, like you literally had to do it, or 500 people would be disappointed. Like, what would make the cut? And then do that and then see if anybody notices.
Ivy Newport: That’s a good challenge.
Shane Sams: Do it for a month and see if anybody cares.
Ivy Newport: All right.
Jocelyn Sams: Just remember, it’s your business like if something is not working for you. If you’re not liking something, change it. If people don’t like it, then they will quit, but chances are the entire membership is not going to say, “Well, because you didn’t deliver this magazine, I’m out.”
Ivy Newport: Right.
Ivy Newport: Yeah, that’s great.
Chris Newport: Very, very good advice.
Ivy Newport: Yes, thank you.
Shane Sams: All right guys, what a great conversation. Listen, we are so proud of you and like the launch was amazing, but where are you guys at right now in your membership?
Chris Newport: Yeah, like you said, it’s been an amazing almost month. As of this recording, we are now at 783.
Jocelyn Sams: Whoa.
Chris Newport: Yeah.
Shane Sams: Yeah, you guys are going to be … So your goal is 1,000, which means you got about two weeks.
Chris Newport: I know. I know.
Jocelyn Sams: Guys better hurry up, right?
Chris Newport: I told Ivy, wouldn’t it be great if we get to 1,000 before we get on the call?
Shane Sams: But you’re going to get there eventually. That’s what matters, right?
Jocelyn Sams: Yes, absolutely.
Chris Newport: Yeah.
Shane Sams: Listen, that’s amazing. That is absolutely life changing. Know that we will be here to help you continue wrapping your brain around that as we go.
Ivy Newport: Thank you guys so much for having us, and it’s been so awesome to talk to you.
Chris Newport: Yeah, thank you guys. And thank you for everything you’ve done inside the community. The things we’ve learned have been able to apply to our business has just been astonishing to us, so thank you.
Ivy Newport: Yeah, so grateful.
Shane Sams: All right, guys, that wraps up another episode of the Flipped Lifestyle Podcast. We are so proud of Chris and Ivy’s success, but the main reason they are successful is because they get in the community, they look at courses, and they take action on what they’ve learned. So if you’re listening to this and you’re thinking man that would be amazing. Man, I would love to have 500, 700, 1000 members paying me every month.
Shane Sams: It won’t happen unless you get started, and we would love to help you get started with your online business too. To join the Flip Your Life Community, all you have to do is go to flippedlifestyle.com/flipyourlife. That’s flippedlifestyle.com/flipyourlife. We would love to help you get started with your journey today. That’s all the time we have for this week. Until next time, do whatever it takes to Flip Your Life. We’ll see you then.
Jocelyn Sams: Bye.
Links and resources mentioned on today’s show:
- Chris & Ivy’s Website
- Flip Your Life LIVE 2019 Tickets & Registration Information
- Flip Your Life community
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Join the Flip Your Life Community NOW for as little as $19 per month!
https://flippedlifestyle.com/flipyourlife
You can connect with S&J on social media too!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post.
Leave a Reply