In today’s podcast, we are going to talk about how to get more people to your webinars.
Webinars are great but are totally useless if no one shows up.
Today, we’re speaking with Joe Daniel who makes lots of money using webinars for his online football coaching.
You will learn:
- The evolution of Joe’s webinar strategy
- When he realized he could make money using webinars
- Joe’s top strategies for attracting more webinar attendees
- How he uses Facebook videos and ads to build leads
- Why he uses the word “free” in his title and avoids using the term “webinar”
- The best follow up strategies for once the webinar is over
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
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Links and resources mentioned in today’s show:
Can’t Miss Moment:
Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family.
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Can’t listen right now? Read the transcript below!
SHANE: Today, we’re going to continue our series on webinars.
Last week, we showed you how to put together a basic webinar, how to get it going, and kind of some tips on how to actually run the thing. But the problem is, a webinar is kind of useless if nobody comes to it. Today, I’m bringing on a very good friend of mine. His name is Joe Daniel and he actually makes a lot of money off of webinars and he works in the football coaching space. He sells playbooks and things like that for football coaches and webinars are a key component of his strategy. I thought he would be a great person to bring on today and let us know how to get more people to our webinars. Without further ado, Joe Daniel, welcome to the program, man.
JOE: Thanks, Shane. I appreciate it. It’s great to be on here with you guys.
JOCELYN: Yes, it’s really good to have you. I’m looking forward to learning more to about webinars myself because we have just started using them and I think there’s a lot more we can do with them. I’m looking forward to the tips that we’re going to talk about with you today.
SHANE: All right, Joe, before we get started here. Tell us a little bit about your online business, how long have you been in the game and specifically, what have webinars done for your business.
JOE: Well, I’m in the football coaching space and I started in 2009. I was a history teacher at that time and a high school football coach. I wanted to go coach in college and, Shane, you know, the college football coaches, most of them don’t make any money. I have gotten used to that paycheck so I wanted to do a little online business. That’s how I got started and basically just had a series of failed business trying to make money. All that I wanted to do was make money and all those failed.
In the meantime, I did little side projects. I started writing about football coaching, which I didn’t think it would make any money off of, and that became the business. In 2009, it was over a long period of time. I just kept writing and writing and writing, but even throughout that whole 2009-2010 into 2011, I was still just writing ideas that I got from other coaches. I had a podcast called The Football Coaching Podcast that I was interviewing other coaches starting in 2012. That started to build but again, it was all centered around other coaches, in February 12.
The thing with the webinars when I started them was, I just sat down and talked. The very first one, I actually had a clinic talk that I’d never done before. It was going to be on the Zone Blitz and I was like, I’m kind of, I don’t know where this is going to do, what’s going to happen with it so my first webinar was just, I did that exact same clinic talk, I just did a webinar with it. I had like 30 guys there. I had built a small mailing list by that time. It was one of those things I’ve never done and nobody knew about
I just put an email out, people came in, and I did this webinar. I didn’t sell anything. In fact, I don’t remember when I started selling on my webinars. The biggest thing that the webinars did to change my business was I started to become the expert. That’s a huge difference from interviewing people and being the guy that interviews the experts that helps your business, hosting webinars where the experts are on your webinar that helps your business, but webinars let me become the expert. That was the biggest thing they did for me.
SHANE: It’s pretty funny you say that because webinars really, it’s a kind of a buzz word right now, it’s kind of new. It’s funny you were doing these back in 2012. I’m a football coach too, people out there may not know, but football clinics are a big thing where you give a seminar talk, right? It’s funny that you just had that natural kind of extension into giving like a web clinic where what we call now webinars.
JOE: Yes, it’s filling in a need. You look at what’s the need. Well, 40 years ago, there was absolutely no way that somebody could become a good football coach unless they worked for a good football coach. Then people started holding these clinics and then it was a three-day journey to go out. You can only do one a year because your wife is not going to let you go four weeks a year to all these different clinics and so guys are looking for ways to learn without going and traveling. We had the forums but that’s just a natural extension. This was something, to me, was naturally fit with football.
JOCELYN: So when did you realize that you could make money using webinars?
JOE: It wasn’t very long that I started actually making money off of them. In fact, I think with
that first one, what I noticed was I sat down and I did this webinar. I didn’t sell anything but I have a membership site and I probably mentioned it. “Hey, I’ve got this article or this video on the membership site” but there wasn’t like a sales pitch at the end. All that happened was I did this free webinar, I talked about the topic, and then at the end of it, the next day I go and I pull up my shopping cart software and I’ve got like 60 members out of the 30 people that were on the webinar. I was like, “Oh, well, there’s more than just sitting and talking about it.” There’s actually something that could be done as far as business.
SHANE: You do a couple of webinars, all of a sudden, you’re like, “Holy cow, the sales went up.” Did you start adding those on a regular schedule? How often do you actually do webinars? Do you do once every couple of months? How many webinars have you actually done, do you think?
JOE: Well, you know Shane that I don’t do anything on a regular schedule. They are spread out as to when I feel like doing them. I will do the same webinar multiple times. I’ve held at least 100 webinars but a lot of them have been fun when it works and then I’d do it again and I’d do it again. I just did my best webinar, which is my main topic, which is 4-2-5 Defense. I just did the same webinar for the eighth time. I changed the title up a little bit.
That’s all tweaking just like you tweak anything else, just like you tweak a sales page, just like you tweak your website. I change up the wording, I change up the presentation, but I keep doing that same presentation over and over again. In general, I’d say I wouldn’t host the same topic more than once every three months and I don’t do a webinar specifically designed at sales more than once a month within one particular area. I have an offense and a defense. I’ll do an offense webinar and then a defense two weeks later.
SHANE: Because that’s going to reach different coaches and different people, things like that, right?
JOE: You know what, you can’t burn them out. Just like anything else, you can’t send sales emails to a mailing list every single day. I don’t believe that you can really do a sales webinar especially not for the same product or in the same area constantly over and over again. You’re just going to burn out your audience.
JOCELYN: Right, I totally agree with that just based on the webinar experience that I’ve had so far. We talked really a lot about the nuts and bolts of creating a webinar on our last podcast. What we really want to get into today is how do you get those people to a webinar. That’s one of the main questions that people have for us. We talked to a lot of people like on consulting calls and we think webinars could be really beneficial for them, but their question is always, “How do I get those people there?” Can you share a couple of strategies that you use to get your audience into your webinar?
JOE: Well, the biggest concern that everyone has is what if I have a webinar and nobody shows up. The first thing that I say is it doesn’t matter how many people show up. It all depends on what your goal is with the webinar. If it’s one person and all you want to do is get some work practice in it, that’s fine. It’s no big deal. But obviously, we want more than one person. We want as many people as we can get there. The most important thing to a successful webinar is a mailing list. If you really want to have a bunch of people there, you’ve got to have a list – whether mailing list, Facebook, Twitter, all those different things – that’s probably the biggest thing to do. So for me, a normal webinar where I’ve got a mailing list, I’m just going to send out a series of emails, and it’s going to be about 4-5 days between when I announce the webinar and when I host it.
If I don’t have an audience yet, it’s going to be a much longer period of time. So we might be talking two weeks, maybe even more depending, and I’m going to use that webinar as a way to basically to build a mailing list. What I’m going to do is I’m going to make sure that that webinar topic is awesome, it’s fantastic, it’s amazing. I’m going to keep sending out things about it, keep getting feedback on it, and keep tweaking the information that I send out, and just get people on social media as much as possible to share that, which is going to usually, if you don’t have any sort of list whatsoever, and when I say list, it can be your Facebook friends. I mean literally, almost everybody has a Facebook profile, right?
JOE: You’ve got somebody. You can start by sending it just to your Facebook friends, not some business page. If it latches on to some people, they are going to hit the share button and you may have to use a little ad money, boost an ad here and there, but it’s a longer period of time leading up to that webinar so that you’d get a little bit of word of social media, not word of mouth so much but it’s the concept.
SHANE: It’s so funny you say that because when you hear all the freaking gurus, they are like, “This is the year of the webinars. This is the magic bullet. You can run a Facebook ad for one week and get 500 people to your webinar and sell as much as you want.” But what you’re saying actually though is you’ve got to focus on that list building first and maybe even use the webinars as a tool to do that and then once you kind of got them into your system, you can promote that better. Is that what you’re saying?
JOE: Everything that you’re doing is geared towards building your list. When you host a webinar, it’s geared towards finding that audience. It’s geared towards finding the people that you want to have with you and they work hand-in-hand. A webinar does help to build your list but a better webinar is with a bigger list and it continues. I did a webinar for football last night. The first email that I sent out, 200 people signed up immediately. It was like a Facebook post and an email. Then it was the day of that the webinar basically went from 250 people registered, it was really between Monday and Tuesday – the webinar was on Tuesday night – that we went from 250 people registered almost all of whom were on the mailing list already, to 450 people registered and about 100 of those are new.
SHANE: Where did those come from? Did you run Facebook ads or what?
JOE: I did not run any Facebook ads. I made a video for Facebook. Videos on Facebook are so powerful. As bad as Facebook has gotten for reach on just a regular post, videos are ridiculous. You film a little 30-second video, it shows up in somebody’s feed, that thing got shared, and reached, and brought in a bunch of people. No, I just had coaches, they forward it. You put in a little suggestion sometimes in the email. “Hey, forward this to another coach you know who might be interested in it.” They forward it. They share it on Twitter. I use a little click to tweet this time that I hadn’t used before that actually got some good traffic and it just built. I don’t know where it all came from. Tracking requires planning and that’s just not my thing.
SHANE: All right.
JOE: But I just know there were a bunch of new people that were just because of this webinar.
SHANE: Let’s talk about that. Let’s imagine that we’re someone without a list. So we’ve got to build a list, okay. But let’s talk about maybe you’ve got a new product. You’ve got a new thing. Maybe there’s not a segment in your audience yet so you’re starting from scratch. Maybe we do want to put down a little bit of money on this and say, “All right. I’m going to try to spend a little money to get some people to this webinar to get them on my email list.”
What’s the process for that for someone who doesn’t have a list or someone who is just starting out in the webinars? Where do you go first? Where is your money going to be spent on? How do you get people on to that email list and talk about the process of a webinar is Friday, how far out, what would I get to do to get people to my webinar?
JOE: I’m going to do a Facebook ad. I’m going to put a picture that draws their eyes, and I’m going to put all the information. You want to make sure in your ad that you put the time and the date of the webinar because you don’t want people clicking on your ads just to see if they can make it. Does that make sense?
SHANE: Yeah, you want them to prequalify themselves basically.
JOE: Right, you don’t want them to just click on it to see what’s going on because that’s costing you per click. You want to make sure up on the top, you have the time and the date of the webinar and when you use Facebook ads, I think is a great way to do it. It all depends on what sector you’re in or what field you’re in how much it’s going to cost you but it’s going to cost some money to get people in there. You can track that. That’s actually one of the few things that I do track and that’s probably why I like the Facebook ad the best is because I can track them very well.
I started experimenting with Twitter ads. I did use some Google AdWords ads. I love Google AdWords. I think people abandon it because everybody thinks Facebook and Twitter and all these. Pick whichever one you’re most comfortable with is the best thing to say but you just try to put in some words that speak to a very specific – this is important when you advertise – speak to a very specific audience. Speak on a very specific topic.
SHANE: Say my webinar is just about football or something. Say, it’s a very specific thing or it’s about cars. It’s about a 1997 Toyota or something like that.
JOE: Exactly. It’s not about numbers. The biggest problem that people have that people worry about webinars and meet to is, “how many people can I get on this webinar.” If I have eight people who are the right people, so you’re very specific, I think a highly targeted group of people that you’re advertising towards.
JOCELYN: Right, that makes a lot of sense. That’s the way I’ve always done it. I do on a very specific topic and those are the people I want in there. Your goal is to always sell things in your webinar obviously or you won’t have them, but you want to present that good information and the product needs to be relevant to the audience who is there.
JOE: Yeah, one of the things that I have changed about how I view the webinar is my goal, of course, is to make sales. I always have a sales goal with the webinar but your goal should be – and I truly, truly believe this and I’ve got a thing that I’ve put together called Webinar Formula that I just follow as I put together these webinars now – and my goal now is the group of people that I have, that highly targeted audience there is something that I want them to do immediately after the webinar is over, and that’s the goal, and everything else will take care of itself.
For coaching, the most recent coaching webinar that I did, my goal was because we’re right at the end of the last season, we’re starting on our offseason, my goal was for you when the webinar ends, to turn around and start working on your playbook for next year. I say because a lot of people are in diet nutrition. Let’s say you’re in Paleo diet, your goal is when the webinar is over, for somebody to get up, pull their trashcan over to their pantry, and start throwing out all the pasta and bread. That’s your goal for the webinar and you have to have the right group of people or you won’t accomplish that goal with anybody.
JOCELYN: Exactly. That makes a lot of sense. Do your ads, do they just have the date and time? Do they have links to a sales page, what kind of things do you include in the ads that you own?
JOE: So in the ad, we’re going to have obviously an eye-catching image. We’re going to have the date, the time, the title. Now here’s the thing about webinar titles. It’s not a blog post and it’s not an email subject line. They are much more descriptive, I think because you want to make sure that it speaks directly to your specific audience. When I give a webinar title, it’s going to tell you exactly what that webinar is about. So I’ll say, “Hey, I just want to let you know about this webinar title. It’s going to be on Friday, June 28th at 9 PM, and it’s going to last…” it’s very important that you tell them how long the webinar is going to be.
I usually say 60-75 minutes. I try to do my webinars in 60 minutes. I talk a lot as you can tell so I go over a lot, but I definitely try to cut it off at 60 minutes because you’re asking for a time commitment from people. It’s not like a YouTube video where they can pause it and come back later. In your Facebook ads, there’s a limited amount that will actually show without them clicking more. That bit of information is what you need to convince them to click more and then you’re going to have some bullet points in the rest of it. You will have “Here are the five things that you’re going to learn in this webinar.”
SHANE: So you are going to say a lot of information on these Facebook ads because you want them to look at the ad and know exactly what it is before they click. You don’t just want them to click like link bait or something because then you’re getting charged. So really putting a lot of information in there to make sure they know before they click so you don’t have to pay for it.
JOE: Correct. They are pre-sold when they go to the registration page. Then on the registration page, now again, I haven’t figured out video with Facebook ads yet so this could change the game a little bit but on the registration page, once they have read all that, they’ve read the time and the date that fits them, they’ve read the title that fits them, they’ve read what I’m going to learn and they say, “This is something that I really want to do” then they click the learn more button or whatever call to action you use on that Facebook ad and it takes them to the registration page. That’s where I’m going to have a video because right now if they’ve gone that far and clicked, it’s time to start building a relationship with them. Immediately, I want a video and I played with videos that were just kind of, I guess, corporate-y type videos when I just do a video where I set a camera in front of me. That was a horrible description there, wasn’t it?
SHANE: It’s like the hand drawing of dry race border, people coming in to have professionally shot and all that nonsense.
JOE: Right. If they have read all of that and we are going to presume they have when they click on that button, and they get to the registration page, all that I need on the registration page is a video of me because it’s time to start building relationship, a minute, minute and a half long kind of recapping what was already told to them, showing them a little bit of who you are, and a box that says, “Put your name and your email address right here.”
SHANE: So you just want their email on a list. What do you do with that email? Let’s say you do that for a week and you collect 100 people, what do you do with those emails?
JOE: Well, those emails now what I’m doing this, this is for the webinar. They are just going to my webinar software. Go to a webinar, I use Webinar Jam. Any Meeting is another one that I use or whatever you are using for that registration page, you’re capturing that email and then with that email captured, it’s very important, immediately, they get an email giving them the link and letting them know they are signed up. You’re excited about it. Then I’m going to send them at least one or two more emails between now and the webinar that are just going to continue to build a relationship, build value because I just brought somebody in off of Facebook, they don’t know me, and are actually come sit with me for an hour.
We’ve got to have a relationship when they get there. You’re not going to make many sales of the 45-60 minutes presentation with somebody that you have zero relationships with. So immediately from the time that they click on the link on your ad, they see your video, they start getting emails from you, follow-up emails, and then of course the reminder saying, “Hey, this is when the webinar is” and up to the last minute one but somewhere in there, I’m going to send more value by email because we’ve got to establish a relationship between now and when I want you to sit down with me for 60 minutes and then buy more from me.
JOCELYN: Right. Now I have a question. Do you include the word “free” in your webinar ads because I think in the internet marketing world, everybody knows that a webinar is free but for other markets, I don’t know if everybody knows that.
JOE: I do include the word “free” with my webinars because I get the question, “Is this free or how much does this cost?” a lot of I don’t have it in there. Sometimes even when I do have it there but yeah, I definitely include the word “free”. I include two words, “free” and “live”. It’s important because the Evergreen webinars, the recorded webinars that have become popular, I don’t like it. I think it’s a bait and switch to tell somebody because like you said, I expect the webinar to be live and to be free. When somebody goes to a recorded webinar, I’m not a fan of those. I’m not saying there’s anything wrong with them but I know when I go to them and I didn’t know it’s going to be recorded, I’m often very, very disappointed.
SHANE: Yeah, I’d be careful about using the word “webinar”. All the gurus say, “Webinar, webinar, webinar” because we’re all in internet marketing. We’re all studying this stuff. We know that terminology, I know me and you have talked about this, Joe, for coaches, I like web clinic or online clinic because they know what a football clinic is. You’ve got to have to translate what a webinar is to people like, is it a web conference? Is it a web presentation? Whatever would work best in your niche, is it an online meeting or even a conference call.
JOCELYN: Q&A session.
SHANE: So you’ve got to have the terminology right. You just can’t say webinar, webinar. We know what webinars are but you’ve got to be careful, don’t you think, with that kind of terminology?
JOE: 100%. I’ve called them e-clinics and web clinics for football coaching. I like a lot of other terms. The first experience that I had with a webinar ever was when I left college coaching, I needed a job until we started school back. They used web-based training and I never realized it, it’s just a webinar but we did web-based training. Everybody in the company had to sign on and do them and I think that’s a very descriptive term. This is a web-based training or this is a web-based class or whatever it is for your particular group.
SHANE: Let me move on here real quick. We’re going to have to wrap this up pretty soon. Our kids are about to get off the bus. If they come roaring in here to make noise, all the listeners out there, you know what’s going on. Isaac and Anna are in the house. Tell us a little bit about best practices, kind of a bullet point, the best things you can do maybe before as you prepare for the webinar, how to kind of run the webinar, the best practices doing it, and how to follow up after.
JOE: The first thing that I’ll say is obviously, it’s best to have a list and a pre-established relationship, but whether you’re bringing in new people, and again you don’t know. It’s hard to segment. You can do it but when people sign up for your webinar, start again building that relationship with them. It’s so important. The most important tool in your webinar sequence, in your webinar formula, is what I call the “Reminder Sequence.” I have “four Rs.” The first one is Recruitment. That’s getting people on your mailing list. The second is Registration. That’s getting people registered for your webinar, getting them signed up for the webinar itself whether they are already on your mailing list or new people. So you’ve got multiple people coming into that.
Once they are registered, it’s the Reminder Sequence. The reminder sequence is the most important because it doesn’t matter if people sign up for your webinar. Jocelyn, you mentioned the rate of people that actually show up. It’s anywhere between, my normal is between 40 and 60. I’ll go as high as 65% of people that register actually show up, and that’s important to understand. Everyone who registers for your webinar is not showing up. It’s just not the way that the world works. That reminder sequence is the sequence of emails that you send after somebody says, “I’m interested in this. I’d like to go” where you remind them 1) what we’re going to be talking about, when the webinar is but also 2) why they should bother coming and spending an hour with you. It’s extremely important.
I did a webinar one time without a reminder sequence. I’ve messed it up. It was my first time using a Webinar Jam. I had a 16% conversion rate because I didn’t get the reminder sequence. Nobody marks their calendar when they sign up. That was miserable. There were a ton of ads involved in that too, 16% with no reminder sequence and same market and same ad, same everything and I’m getting 56-60% not much later with a reminder sequence. It’s crucial that you remind people why they want to come and why they want to come see you. The fourth R is Retention and that’s when people actually get there.
The best practices on this are don’t have seams in your webinar. I guess this is like a football terminology for me but when if there’s a seam, somebody is going to run through it. If there’s a break in your webinar presentation, people are going to be like, “Oh this is a good spot to bail out.” You don’t want that. You don’t ‘want to have seams so transitions are extremely important. We’ve got to get them. That’s what I talk about Retention is how we transition from one part of the webinar to the next. To me, those are two really, really important things to think about is after they are signed up, making sure that they get to the webinar, making sure that they stay to the end.
SHANE: What do you do after? Do you do follow-up emails or something like that after or do you kind of break people off into like, if people click on the product do you do follow-up emails? Is that what you’re talking about there? How do you follow up with all these people?
JOE: The big thing with webinars is all the gurus talk about, “Oh, you’re going to have 4, 5, 6 figures in sales. That night, you’re checking your shopping cart, it’s just blowing up.” That’s great. It does happen but if you don’t follow up, you’re blowing it because there are a lot of people who don’t just make decisions, snap decisions, and so you’re going to send a thank you email for the people that came and you can segment this in most of your webinar software that you’re going to use. You can easily segment who showed up and who didn’t but even if you just email all the people who have registered, that’s fine and just say, “Thanks to everybody who showed up. If you missed it, hey we missed you. Here’s what you missed” kind of thing.
If I give a discount, and this goes back to best practice, when you do a webinar and you want to make money that night, you give an offer. I call it the friends and family discount. You give it what you would tell your family that they could buy your product for, so a really good discount and you throw in a bonus, let’s say. There’s a bunch of ways to do this but on the night of the webinar, “for the people who attended the webinar, I’m going to give you a great discount and a bonus with it.” Maybe it’s bonus consulting session with me or something like that. “We’re going to sit down and talk ball, talk about your defense specifically, just you and I.”
The next day, I’m going to send out that “Hey thanks for coming to the webinar. If you missed it, we had this special deal and it’s only going to be the discount that’s available the day after.” In other words, there is a prize for being there that night but there is still sales to be made. I’m still going to offer the discount and I’m going to send a follow up the next day. I may send some additional resources that they can check out and I’ll remind them of that discount and when that discount is going to be available until. I’ll send out at least one more reminder when the discount is running out but there’s definitely, definitely a follow up that goes from that.
SHANE: We had some friends the other night that we were talking to and they had a webinar and they had a $1,000 product they were selling at the end of it. they only sold six during the webinar but they sold 13 more in the next three days because they kind of left a window open where it closed, but you’re going to make more money a lot of times like you said after the webinar than during. That’s a great point.
JOCELYN: Yes, don’t leave it lying on the table. Definitely still contact these people. That was great, Joe. We appreciate it so much. We can talk about this forever. We love geeking out with stuff like this. Thanks for all the great info on webinars. Let us know where people can find out more about you, if they want to learn more about hosting webinars.
JOE: Yes, if you want to learn more about hosting webinars, it’s going to be at JoeDaniel.com and basically on that site, I just go through all these stuff. This is, like you said, I love to geek out on this stuff and it’s just a constant geek out of trying different things with webinars. It’s an experiment all the time so check out JoeDaniel.com for that.
SHANE: Joe has got a lot of good information there. Joe is kind of instrumental and we asked him a lot of questions when we were first getting ready to do our webinars because like I said, Joe has done a bunch of them and I knew that so I kind of picked his brain over it. Make sure you check that out over at JoeDaniel.com. All right, man, appreciate you being on the show today. You’re awesome, dude. I love you man.
JOE: Thanks, Shane. Thanks, Jocelyn. I appreciate it. You guys are great.
JOCELYN: Thanks so much for being on. We appreciate you taking your time to tell our audience about webinars.
SHANE: All right guys, that wraps up our interview with Joe Daniel about marketing your webinars. If you’re wondering why the audio sounds a little funny on this episode of the Flipped Lifestyle Podcast, that’s because we notice right at the end of the interview, we forgot to plug in our microphones. So we were kind of recording it with the built-in speakers.
JOCELYN: I looked over during the recording, and Shane was holding it up in the air. That’s never a good sign.
SHANE: Jocelyn was looking at me like, “What are you doing?” She didn’t get it at first and then I just looked at her and finally said, “The microphone was not plugged in the whole time. But you know what, sometimes, in online business, things don’t work out perfectly and the most important thing as always is just to get things done, move forward no matter how you get it, and that’s what we decided to do. We said, “Let’s not do the whole interview over. Let’s just go with what we have and all of the content is so good that people will get the information as well.
JOCELYN: You may be thinking that this audio still sounds a little crazy and the reason why is because we’re actually sitting in our vehicle in the Toys R Us parking lot.
SHANE: We were on the road today. We had a 10-hour drive, five hours somewhere and five hours back. So we thought, “We’ve got to cut the outro for this interview. Let’s just go ahead. We have our laptop with us. Let’s just record it.” The rest of the audio was crazy anyway and so that’s what we did. That just goes to show you that conditions don’t have to be perfect. You just need to get things done and if you got to record something, record it. If you got to type something, type it, put it out there. It does not have to be perfect to make your online business work.
Before we leave, we’re going to get to our Can’t Miss Moment and I know for a fact that our Can’t Miss Moment is the same this week. I’m going to let Jocelyn tell you what our Can’t Miss Moment is.
JOCELYN: Yeah I forgot to mention that the vehicle that we’re sitting in is actually our brand new minivan. We have never ever had a new car before. This is our first one and we just bought it today and we’re so excited. That is definitely our Can’t Miss Moment for this week.
SHANE: The duct taped Nissan has been put to pasture. It has been retired and replaced by 2015 Town and Country Minivan. I know how cool we sound to you right now driving our brand new minivan but we have toddlers. We have to get the minivan. Maybe in about 20 years when our online business has been going for a while, we’ll go get the sports cars but right now, we’ve got a brand new minivan and we are totally happy about that because the last car we had was held together by duct tape.
JOCELYN: That’s right. Hope you enjoyed this today and we will see y’all next time.
SHANE: Catch you on the flip side. Bye!