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Today’s guest is Flip Your Life community member, Julie Halitzka.
Hailing from Louisville, Kentucky, Julie loves singing and plays a number of musical instruments.
She has worked with youth in various roles as a worship leader, play & music teacher, and youth counselor for over 10 years.
She decided to take her business online to change and improve their current financial circumstances.
Julie created an early childhood music curriculum (for children ages 0-6) called Rockin’ Rhythms Music.
After starting her website, she had the original intent of marketing this curriculum to teachers.
This proved to be a bit of an adjustment from her job as a music teacher, where she is mainly marketing to parents.
Not having a well-established email list yet, Julie struggles with the question what a lot of online entrepreneurs have with their digital product — “Will people buy this?” — and the fear of not finding the right people to sell to.
Join us today as we help Julie reframe her avatar, grow and build her email list.
We also help her with improving content strategies for better efficiency, prioritizing and time management when “life gets in the way”, as well as accountability.
You Will Learn:
- The importance of knowing the potential scope of your digital product to be targeting the right avatar
- How to create content more efficiently
- Overcoming the overwhelm of time management when life gets in the way
- Creating content based on Keyword Research
- Content strategies to build and grow your email list
- Plus so much more!
Related Links:
- Julie’s Rockin’ Rhythms Music website
- The Duck Song
- How busy parents can find the time to start, build, and grow a successful online business
- The Flip Your Life Community
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show!
We may even read yours on the air! ?
Success Story of the Week:
Alright guys, we got a cool success story this week from a Flip Your Life community member named Elle, and Elle posted in our success for them this week and said, “I finished my course.”
Her actual post title says, “Champagne Moment.”
Elle says, “It’s so great to log in and see so many of you doing well.” She’s talking about our Success Forum. “Typically when I’m working on a major project, I go into hiding. Well, I’m out of the cave, and I wanted to share my champagne moment with you. For the past six months, I had been planning, creating and building my membership site. Today, I finished the course that is a huge selling point in my membership site. The course consists of five modules with three to five lessons in each module. What a relief and an accomplishment. Along with a major course, I filmed videos for a video library, created and designed worksheets, and I’ve recruited four influencers to be interviewed as guests on a recorded Q&A for members. My launch date is coming up soon. I have 20 people signed up for Beta memberships at a discounted rate.”
Elle’s website: http://www.thenurseconsultantnetwork.com
Man, that is an awesome success story that not only has she pre-sold and got all these members and Beta people signed up, but she’s done with her course. That’s a huge load off your back when you create something that’s evergreen that you can sell for years. You do the work once, and you can sell it forever. Elle is well on her way to building a successful membership site because she’s got her content done.
We would love to help you write the success story for your online business.
At the end of today’s show, head over to flippedlifestyle.com/flipyourlife where you can learn more about building and growing a successful online business with the help of our Flip Your Life community.
Can’t Miss Moment:
Today’s Can’t Miss Moment is a visit from one of our favorite Flip Your Life members, Jeanette Stein.
Many of you have been listening to our show for a long time, and you know that Jeanette is one of our most amazing success stories. She was able to quit her teaching job, having six kids and starting an online business, which is just amazing in and of itself. But Jeanette was passing through the beautiful state of Kentucky not too long ago, to go to a math conference down in Georgia. Jeanette and I are actually friends now. We have been for a while and so I said to her, would you like to come and stay at our house? And she’s like, “Yeah, that’d be awesome.” We sat around until kind of late at night, we just talked and had a great time. It’s just so nice to be able to have a place where we can have our friends over.
For a long time, we didn’t have a guest room or at least a nice area for guests to be. And it was really important for me when we moved into this house that we have a place where guests can stay. We’ve actually welcomed several people into our house now. One of our members, Chris Greenwood, he has been to our house a couple times.
We’ve always used a multipurpose room and if family or guests stopped by, we’re like, “We’ll blow up the air mattress for you.” Like in our old houses. But this house we’ve got a really nice guest suite, almost. We’ve got this big guest room. It’s got a little area, like a hotel with a couch, and a chair in it. The guest bathroom in our house is as big as our children’s old bedrooms at our old house. They’ve got this really big, nice bathroom.
It really does make you feel better to have a place like that to bring people into your home, and they can stay when they’re passing through. Online business has really provided a lot of blessings for us, but most importantly it’s helped us make a lot of friends too.
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
You can connect with S&J on social media too!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen to the podcast right now? Check out the transcript below.
Jocelyn: Hey y’all, on today’s podcast we helped Julie take her Rockin’ Rhythms music business to the next level.
Shane: Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright, let’s get started!
What’s going on, everybody? Welcome back to the Flipped Lifestyle podcast! It is great to be back with you again this week. Super excited for today’s guest, another member of the Flip Your Life community, and this one is in Kentucky. She’s in Louisville, which we don’t always count as a part of Kentucky, but we’re going to today because we’re super excited to talk to Julie Halitzka — and I’ve been practicing that all morning– Julie, welcome to the show!
Julie: Hi. Thanks for having me!
Jocelyn: Julie, it is exciting to talk to you today. We’ve been talking in the community for quite some time to you and your husband, George, and we’re just really excited to have you as members of our community.
Let’s start out and tell everybody a little bit about you, your background, and what you are doing so far online.
Julie: My business is Rockin’ Rhythms music. I’ve actually been teaching these classes for a year and a half now. It’s a curriculum that I created from scratch.
My business idea was to share the curriculum with others now that I’ve put all this work into creating it for my own classes, to let other people teach this great curriculum that my students really are enjoying.
Shane: And who are your students? What are these classes, what do they teach? Who are you teaching these things to and what’s it for?
Julie: Yeah, these are early childhood music classes, so there are four different levels of classes for kids from ages zero to six.
I have Baby Rock for babies zero to one and a half; Tot Rock for one and a half to three year olds; Kid Rock for three to six year olds and then a sibling’s class that does mixed ages from ages zero to six.
Shane: I love the Kid Rock, that’s a great play on words! Like the age group, that’s awesome.
Are these things that people can use in schools, are these things people can use in homeschooling? Could anybody use these lessons to teach music?
Julie: Anybody could use these lessons, yes, anybody could use them. Right now, I actually work at a children’s fitness center and that’s where I’m teaching the classes.
Jocelyn: Alright, so tell us a little bit about your thoughts as to why you want to go into online business. I know that this is something that you’re already doing, like in real life. So what made you say, “Hmm, maybe I could take this online.”
Julie: My husband and I would like to change our financial circumstances. We have always kind of done what we love to do, even if we don’t make a lot. But at this point we’re driving cars with 200,000+ miles on them. We’re renting an apartment. We haven’t had money to buy an apartment. We worry about paying for health insurance and all that kind of stuff, so we would like to change our financial future.
Shane: And also you’d want to keep doing what you love. I know that George has drama stuff, right? He’s got shows and stuff. So you guys have music, you have art, you have drama and like you want to keep that a part your life, but there’s only so many kids you can sit in front of in a class and Kid Rock with them, you know what I mean?
Now, you can take this online because I know that everybody’s into music with kids that age. Homeschools, schools, like you’re at a gym or whatever. So like this is something that you can say, “Hey, let’s expand the market and maybe we can make way more money than we can ever make trading time for dollars in a physical location.”
Julie: Correct!
Jocelyn: Yeah. This is really cool. I really like this business, and I’m excited to kind of dive into what you’re thinking as far as bringing it online.
Shane: Also, too, our son– it’s hilarious because I was this football coach, jock kind of guy. Our son, he likes sports but he’s so musical. He has more rhythm. He can dance better than anyone I’ve ever seen, it’s hysterical because I cannot dance. I want to go get this stuff and be like, I’m going to show this to Isaac, and see if he can dance to the Kid Rock songs.
Jocelyn: Well, because where we live, I mean, there really aren’t a lot of opportunities for kids to do stuff like this. I think it’s cool that you’re taking this online even for people like us who maybe live in a rural area and don’t have a lot of live opportunities to go to classes.
Shane: Like we really wanted to teach Isaac more about music and teach Isaac more about dancing and stuff, but the only places even near us, it’s just all girls.
Julie: Oh… yeah.
Shane: So there was no way to like dive him into music without him going, “I don’t want to go hang out with girls all day,” because he’s like 8 or 9, so he doesn’t want to go hang out with girls.
Jocelyn: Well, let’s dive into a little bit about your online business. You’ve started this website. So far what has been the biggest fear or confidence issue that you’ve had to overcome when starting your website?
Shane: Or that you’re dealing with even right now, because you’re just at the beginning of your journey.
Julie: I guess the biggest thing right now is, will people buy this? Will people subscribe to my curriculum? It’s a different avatar than I’m dealing with, with my main classes. Because my main classes, I’m mainly a marketing to the parents and now I’m marketing to people who want to teach it. I mean that’s been the biggest fear.
The technology side, I know a lot of people struggle with, that part’s easy for me because I was a web developer for a while, five or six years, so the tech stuff is the easy part. It’s just, am I going to have people who sign up for this and pay me for it?
Shane: Is this more of a… you’re not certain how the market is going to react to your product? Or is this more like, are people going to view me as an expert enough? Like I’ve never taught music at New York School of Music or whatever it is, that’s fancy. What is it, where does that fear come from?
Julie: I think the fear is just the fear of finding the people. I have confidence in my voice. I’m also a paid worship leader at my church. Yeah, I’m worried about finding the people who will pay me for it. I feel like I have the confidence. It’s just–
Shane: Do these customers exist, basically?
Julie: Do these customers exist, yes!
Shane: This is interesting. You have a different avatar in real life than you want to sell to. Are you wanting to certify and teach people how to teach your curriculum, or are you wanting this to go to a parent who’s teaching their kid music? Are you wanting people to take your stuff and turn it into something they can make money with, or are you wanting them to give it to the actual person who’s teaching it to the child?
Julie: My original thought for it was to give it to other teachers so they could start their own business teaching people, and make money from it. But honestly, I mean, I hadn’t put a lot of thought into the homeschooler, but there’s no reason a homeschooler couldn’t use the curriculum the way I have it set up. It’s also in this really cool online portal. It’s not like, “let me hand you a pdf, and some mp3s.”
It’s from the beginning, when I started, because I have some other teachers who subbed for me. It’s in this web page where each of the levels is tapped across the top and each item has its own expandable area with the directions in the song and the example, and it’s a really easy set up — anybody can walk in and use it.
Shane: So what you do for a living as this: I am this music teacher. I have this music curriculum. You go and you teach this in places, and people pay you to come teach this. Your original idea basically was, “Hey, I’ll teach other people how to do this in their local area.” Like someone where we live in the Middle of Nowhere, Southeast Kentucky — but we have a lot of people in the surrounding counties– they could say, “Hey, I could go to the gym program or the YMCA,” or the whatever and say, “Hey, do you want to offer a music curriculum?” Or, “Hey, are you looking for a music teacher?” And I could come in and do this, and they would pay them to do that. So it’s almost like a business in a box, is what you were thinking.
Julie: Yes.
Shane: This fear might be manufactured because you’ve niched down too far, and that’s something that we talk about a lot in the community with people. They should niche down to the field, and they niche down to the blade of grass. And you’re not thinking big enough to say, “Man, I’ve got this so small, is anyone going to find this?” When really this could appeal to a much larger audience. I mean, people are teaching music in their homeschool area. If you just broaden out a little bit, your fear almost kind of vanishes because now you’ve expanded the market. You can still sell the business in a box, and you can still sell the homeschool. It’s just two different sales funnels.
Julie: Okay, that sounds good!
Jocelyn: Yes, and I think that probably people who are looking for that type of curriculum, they might find you and then you can also say, “Hey, check this out. I also have this opportunity, if you’re interested in maybe making this a business.”
Shane: That’s how a lot of businesses like this actually work, is people will use a product and they will say, “Hey, this is a really good product. Why couldn’t I do this?” And then in your marketing you say, “Hey, let me certify you this to teach it,” and then maybe that person starts a homeschool co-op for music because they’ve got 100 homeschoolers in their neighborhood or their area, and they are not musically inclined but that person is. And they say, “Hey, why don’t you bring your kids to my house an hour a week, and you pay me 20 bucks a piece, and I’ll teach your kid the music curriculum.” Stuff like that happens all the time and if you just kind of broaden out a little bit, you don’t have to worry so much about finding customers.
Julie: That sounds good.
Shane: Okay. So real quick, while we’re actually on the phone, Julie, I just searched for some keywords, and people search for just ‘homeschool music’ 4,500 times a month. So that means 4,500 times a month, someone is looking for something about homeschool music, and ‘homeschool curriculum’ is searched for like 3 million times a month. So a lot of those searches are probably related to something about music. There’s your audience. No more fear. There are people out there that will buy this. We just have to put it in front of them. Okay?
Jocelyn: Alright. Awesome! So we talked about things that are holding you back, kind of inside your head. What is going on otherwise? You told me that you like tech, so that’s not really something that bothers you, which is awesome, because a lot of people have that struggle. What other things have you had to overcome so far? Maybe like time or maybe people in your life who were unsupportive? Things like that.
Julie: Part of it was working around preschoolers. It’s been a bad winter for getting sick and I think I was on-and-off sick for like three months at the beginning of the year, which was tough because I can’t really record songs when I sound like Kermit the frog.
Also, all of my technology died last week. Literally, my laptop died, my tablet died, and then, while getting a new computer, I left my cell phone on top of the back of the car and drove away so I got to replace everything last week. I mean that’s all related to time, but I spent all week resetting everything back up.
But time can be a challenge between the full-time gig at the fitness center where I’m at. In addition to teaching the music classes, I’m also the site director and my worship leading gig, and then helping my husband with his business. My schedule’s been kind of inconsistent. I actually, just yesterday, was like– I pretty much can set my own schedule there– and I was like, “why am I not working four days, longer days? And then giving myself a fifth day off?”
There’s no reason I can’t do that. Starting with our summer schedule, which starts at the end of the month, I’m working four longer days and then I’ll have a fifth day off which I can dedicate to online business.
Shane: Yes, that’s interesting because this is a very much ‘life gets in the way’ obstacle and a lot of people zero in on the one thing, that pebble in your sandal kind of deal. But you just said like, “Oh gosh, I got sick and then my computer broke, and then I wasn’t paying attention, my phone got destroyed, and then you know–” that’s just life. That is so going to happen to all of us!
We just, today, someone on our team got sick. They’re not available. That had to rearrange the entire schedule. But that’s cool because hey, we all get sick. Our kids all break their arms, and do all these things that disrupt our life and sometimes we leave the phone on top of the car.
Jocelyn: I think sometimes when you have more things going on, you actually are more productive. I know that sounds kind of weird, but I just remember back when I was in college, I had two part-time jobs. I took 18 hours’ worth of classes, and that’s the only semester in my college career that I had a 4.0.
Shane: Yeah, and you were in a sorority. And you had to deal with me all the time.
Jocelyn: Yeah, well, that’s a job in itself! But I just remember in that semester, I was super busy and I had a lot of stuff going on, but because I had so much stuff going on, I had to prioritize and make things that were the most important come to the top. I think that sometimes we think, oh, you know, I’m super busy and it’s hard for me to do this online business thing, but I think sometimes being busy is a good thing.
Shane: Yeah, I think that was actually the only semester I ever had a 4.0, too. And let me tell you something. I did not have a 4.0, any other semester, I promise you that. But Jocelyn was so railroad track, she would drag me to the library, I had to study. I was on her schedule with her. So you can kind of turn that into a strength and just say, “Hey, all this is going on. All this is crazy. Sometimes it’s going to get derailed, but I don’t have time to not get this stuff done.”
I love your plan, too. People don’t look for tricks like that. Not everyone can control their schedule like you did. But you basically said, “I’m going to give up those evenings so that that day can be free,” because you have to work a little bit longer. So many people are just looking at their calendar, looking at their schedule and saying, “Well, there’s just no time.” That’s not true! You’re going to give up something to free up time and prioritize your online business.
It’s hard working longer days, 10-hour days don’t feel the same as eight-hour days, they just don’t. But it’s going to free up your time to take your online business to the next level, so that’s what you got to do.
Jocelyn: All right, Julie. Let’s jump into your question for today. How can we help you get to the next level and flip your life? What is the biggest question you have right now for your online business?
Julie: The biggest question right now is I have no list. So I need to build a list. Obviously, now we were talking about adding homeschoolers into that dynamic, but because I’ve been doing the in-person classes– well, I shouldn’t say I have no list. I have one person on my list because I’ve one subscriber right now.
Shane: Nice.
Jocelyn: Okay, one is better than zero.
Shane: One is better than none.
Julie: One is better than zero, absolutely! But I need to get more people to buy my product.
Jocelyn: I would say first, what type of content do you have? What type of free content do you have that people could land on?
Julie: Not much.
Shane: Okay. We’re going to have to fix that, like, really fast. And also remember, nobody has a list when you first start. Don’t feel bad. I hear people say all the time, like, “Oh, I just got no list. Who am I going to sell to?” Just because people are not on your list does not mean those people don’t exist. You have a list. You have hundreds of thousands of customers out there somewhere. We just have to find them.
They’re there. I feel like going back to your fear, it’s like, “Oh, who’s going to buy this? I’ve got nobody on my list.” Well, we just haven’t found them yet. And for everybody listening to this podcast, you’ve got a list. There are always people to buy your stuff.
Jocelyn: You may not be saying the right things to get them on your list.
Shane: That’s right. We just got to figure out how to find them, and get them on the list. But that’s a different problem from, ‘I’ve got no list’ is like, “Man, I did keyword research and nobody searches for this”.
Jocelyn: And the thing about it is, people want to make their website, and then they want to put, “Sign up for my newsletter,” in a little box on the sidebar, and then they say, “Oh, nobody signed up for my list.” Well, you didn’t tell them to. You didn’t create content that makes them want to come to your site and you didn’t suggest, “Hey, if you want to see more from me, sign up on my email list.” That’s really all you need to do.
Shane: And we’re not picking on you, Julie. We’re not saying you. It’s everyone listening.
Jocelyn: Yes, it’s like everyone in general.
Shane: So there is a list. We just have to filter it onto your actual email subscriber platform. Okay? And free content is how it works. I’m not saying you give things away for free, but you do have to demonstrate expertise. You’ve got to demonstrate that you know what you’re talking about, and you have to demonstrate things that people can actually do. You’ve got to show them what to do before you sell them your detailed plan on how to do it. That’s really where you need to go next, is you’ve got the product, you’ve got the knowledge, you’ve got the chops, you’ve got the tech, you just have to have a content strategy. You’ve got to have a content strategy.
So what do you think that you could do for content? Like what platform do you feel like would be best to demonstrate what you can do to potential clients and potential customers?
Julie: Well, I’ve been thinking about lots of different platforms and I think that’s partly where I’m getting stuck because I’m going, “Oh, I should do Facebook lives, and I should do YouTube videos, and I should pull out stuff on my website, and I should do 12 platforms all at once.” I think that’s part of my problem, is I need to just pick one of two and focus in. With it being music, probably some video stuff.
I had posted an idea inside the community of maybe doing some popup singalongs, where I literally could be live and have people like request children’s songs so that I could sing to them. I have body awareness dances, where the lyrics are like, ‘tap your head’ or ‘stomp your feet’ or ‘turnaround’ and that goes over well with the little kids. I thought about maybe doing those even as a live video to interact with parents, but is that more of a parent product rather than a teacher product?
Shane: I don’t think that’s going to matter. I think you’ve got to erase that line, you’ve put this imaginary line. All you’re doing is, you need to reframe your Avatar to Someone Who Wants to Teach Music to Kids. It doesn’t matter if they’re a homeschool parent. It doesn’t matter if they’re wanting to do a business in a box. It doesn’t matter if they’re a music teacher in an elementary school, you can broaden out to anyone who wants to teach children music. Your audience is broad!
This is actually very interesting because we’ve not talked about this much on the podcast. Live video in particular is much better when you’ve already filtered out some people into your audience. Your strategy right now needs to be much more, what are people searching for? Go create a video for that. You need to get on a tool like Vidiq.com, which has YouTube search results and you need to look up and say, what are the children’s songs that people are actually looking for? Are they looking for ABC videos? Are they looking for whatever?
You need to go through each age group and you need to research this and say, “I’ve found 20 videos that thousands of people are actually looking for someone to show to their kids, and I’ve got to do those songs in a static way that exists forever with great description so people click my video instead of someone else’s.”
Jocelyn: And what we don’t want you to do is look at it and say, “I have to get all these done tomorrow.”
Shane: No, right, exactly.
Jocelyn: Or, “My life is going to stop.”
Shane: This is your content plan over the next 20 weeks, is to make a video a week or something. People find you based on static content.
Now, when you record the videos, this is what I do. I’ll create a training. I just did one last week on our YouTube channel, flippedlifestyle.com/YouTube. Bam, shameless plug. But like I just did one called ‘Social Media Course’ because 100,000 people a month search for social media course.
I made one. What I did was, I created the course. I recorded it live because that doesn’t give me permission to edit and pause and, hold up, I got to roar through the content because I turned it on live, and some people will find it live as you’re doing it, but then you leave it behind as a static video for people to find you over and over and you have a link in the description to your opt-in.
Okay, so that is a much more powerful strategy for anybody starting out, is to create static content based on what people are actually looking for than just doing random Facebook lives and random YouTube lives and random everything else.
Facebook lives work when you have an audience. I email our list and turn on Facebook live, and hundreds of people show up because we have an audience.
If you just go turn on your Facebook live right now, you’re going to have five people and your mom, or something you know, so it’s like not going to work. Don’t focus on a live strategy right now and unless it’s to create that static content.
YouTube is really where you should go because like I remember when our kids were little, we used to just jam on YouTube. Like we would watch ABC songs to teach them the alphabet and they ended up getting into this– have you ever seen that? The Duck Song? Have you ever seen that? There’s an amazing video called The Duck Song. It’s like– “A duck walks up to a lemonade stand–“, somebody out there is singing this song for the rest of the day because I just did that. But we’re going to put that in the show notes. If you want to hear The Duck Song, go to flippedlifestyle.com.
Jocelyn: Do be careful, though, because there are some R-rated Duck songs.
Shane: Yeah, there are some R-rated Duck Songs that were they dubbed over it. But I just remember like, “Hey, I need to teach my kids to count to 10. Hey I need to teach my kids, I don’t know, the states,” or whatever. And we would go immediately to YouTube to find music for that. And The Duck Song has like 65 million views, so somebody is looking for this stuff. You just got to be in that stream so that they can see you and find you instead.
Julie: Sounds good.
Jocelyn: Alright. Well, I think that you have some good ideas for moving forward with your content. I would love to see you get into the action plans in the community and post what your action plan is going to be for getting people onto your email list. I think that’s what you really need to concentrate on in like the next 30 days. Set a goal for yourself. Like in 30 days, I’ll have 30 emails.
Julie: Okay.
Jocelyn: You don’t sound so sure about that, Julie.
Shane: You sound so nervous and scared. You’re like, “Wait a minute, I have to go make YouTube videos and get emails and I have to set a goal? What is going on?”
Julie: It’s like, “Where will I get that many people?”
Shane: Are we overwhelming you? Are you like drinking out of a fire hose right now? Why were you like, “Okay, I’ll do it–“
Jocelyn: “If I have to!”
Shane: Why did you sound that way?
Julie: It can happen. If you guys are saying, set that goal, then it can happen, and I need to go for it.
Jocelyn: It can absolutely happen! And that’s the reason that we have the action plans forum. It’s so that you can have accountability for yourself. And tell our community, “This is what I plan to do.”
Shane: Accountability is scary. You were kind of cool, kind of grooving with us, like, “Yeah, make some YouTube videos, get some emails.” And the Jocelyn was like, “Now, go put it in the forums so we can hold you accountable.” And you’re like, “Dang it.”
Jocelyn: “Yeah, I’m going to go with ‘no’ on that.”
Shane: And that’s why we all need accountability because it is scary. You can set deadlines for yourself and it’s like, whatever.
Jocelyn: But think of how awesome it’s going to be when you get those 30 emails, and you can go into the Success Stories and say, “Check this out, guys! I set this goal for myself and I got it.”
Shane: Yeah. All you have to do really, if you could make, say, these Thursdays or Fridays off, or whenever it is, if you made like four videos that were researched correctly, which you can get help with in the forums and through trainings, if you research these right, and you get these four trainings up and they start getting a little traffic– and then here’s all you got to do, this is a great trick: make the YouTube video and then just take that embed, put it on your blog as a post, and type some show notes. Right? Pause, we’re getting this call from Isaac’s school. Is he sick?
See? Real life, Julie. Our kid is sick right in the middle of the podcast. Hold on a second. Everything’s hurting. Yeah. Alright, what was I saying? Well, Isaac’s sick so we got to go pick him up in a minute. See? Real life. You can’t make this stuff up, y’all! You know what I mean? Oh yeah, Rewind. Okay, here we go.
Take that YouTube video embedded it on your website and they just write a little description about it and now you have a blog post, too. So you don’t have to do 14 things. You just reuse the video that you made on YouTube, but now your video on your blog can find some traffic through Google search. And your YouTube video can find some traffic through YouTube searches, and all of a sudden everything you do publicly has a link getting back to an opt-in, like, “Download a week of songs for your kids for free,” or whatever, and you’ve got it all out there where people can actually find it in places they’re actually looking for what you’re doing.
You can tag the YouTube video like, it can be the song, it can be the music, but then it can say, ‘homeschool’, ‘homeschool music curriculum.’ You can tell the search engines, “Hey, when someone looks for ‘homeschool music stuff’, show them my stuff so I can show them more of my stuff,” and it will do that for you.
Julie: That sounds good. Okay.
Jocelyn: Alright Julie, we have thrown a lot of stuff at you today, but we think that you can handle it. So, because our time is coming to an end, we want to know what you plan to take action on in the next 24 hours based on what we talked about here today.
Julie: I’m going to go do some research on videos, and see what songs are searched for the most, and I need to post in that action plan forum. So, that’s my plan.
Shane: I will be checking that here in a little while. I’m going to go get Isaac because our son is sick at school right in the middle of this podcast. But I’m going to come back. I’m going to be looking for your action plan, so I’m going to hold you accountable. Okay?
Julie: Okay!
Shane: Hey listen, that’s a great plan. We know you’re going to take action, and we know you are going to do it, and we cannot wait to see your Success post when you get those 30 emails here in about a month in the Flip Your Life community.
So Julie, thank you so much for being transparent today, for being on the show, and just sharing a little part of your story with everybody who listens to the Flipped Lifestyle podcast.
Julie: Thanks for having me!
Shane: That was another information-packed call with one of our Flip Your Life community members. Hope you’ve got a lot of benefit out of our answers to our guest’s questions as well. If you would like to become a member of our Flip Your Life community, head over to flippedlifestyle.com/flipyourlife, and we can help you with your online business.
Jocelyn: All right, it is time to move into our Can’t Miss Moment segment of the show, and these are moments that we were able to experience that we might have missed if we were still working at our normal 9-to-5 jobs.
Today’s Can’t Miss Moment is a visit from one of our favorite Flip Your Life members, Jeanette Stein.
Many of you have been listening to our show for a long time, and you know that Jeanette is one of our most amazing success stories. She was able to quit her teaching job, having six kids and starting an online business, which is just amazing in and of itself. But Jeanette was passing through the beautiful state of Kentucky not too long ago, to go to a math conference down in Georgia. Jeanette and I are actually friends now. We have been for a while and so I said to her, would you like to come and stay at our house? And she’s like, “Yeah, that’d be awesome.” We sat around until kind of late at night.
Shane: I went to bed. You guys were still up way after hours.
Jocelyn: Yeah. And we just talked and had a great time. It’s just so nice to be able to have a place where we can have people over.
For a long time, we didn’t have a guest room or at least a nice area for guests to be. And it was really important for me when we moved into this house that we have a place where guests can stay. We’ve actually welcomed several people into our house now. One of our members, Chris Greenwood, he has been to our house a couple times.
Shane: We’re going to get a lot of emails now, like, “Can I spend the night? Can I come over? Can we go out on the lake and play,” and stuff like that.
Jocelyn: Well, we have to get to know you a little bit.
Shane: We have to get to know you a little bit first before we invite you in, you know what I mean?
Jocelyn: But, yeah. That is something we’ve actually talked about doing, is having people come to like a mastermind at our house sometimes. So if that’s something you would be interested in, let us know. But we were just very thankful to have Jeanette stop by and just hang out with us for a while.
Shane: We’ve always used a multipurpose room and if family or guests stopped by, we’re like, “We’ll blow up the air mattress for you.” Like in our old houses. But this house we’ve got a really nice guest suite, almost. We’ve got this big guest room. It’s got a little area, like a hotel with a couch, and a chair in it. The guest bathroom in our house is as big as our children’s old bedrooms at our old house. They’ve got this really big, nice bathroom. It really does make you feel better to have a place like that to bring people into your home, and they can stay when they’re passing through. Online business has really provided a lot of blessings for us, but most importantly it’s helped us make a lot of friends too.
Shane: As much as we love to share our Can’t Miss Moments, there’s something that we love to share even more, and that is a success story from our Flip Your Life community members.
Alright, guys, we got a cool success story this week from a Flip Your Life community member named Elle, and Elle posted in our success for them this week and said, “I finished my course.”
Jocelyn: Her actual post title says, “Champagne Moment.”
Shane: In parentheses, or whatever.
Jocelyn: Elle says, “It’s so great to log in and see so many of you doing well.” She’s talking about our Success Forum. “Typically when I’m working on a major project, I go into hiding. Well, I’m out of the cave, and I wanted to share my champagne moment with you. For the past six months, I had been planning, creating and building my membership site. Today, I finished the course that is a huge selling point in my membership site. The course consists of five modules with three to five lessons in each module. What a relief and an accomplishment. Along with a major course, I filmed videos for a video library, created and designed worksheets, and I’ve recruited four influencers to be interviewed as guests on a recorded Q&A for members.”
Shane: Wow.
Jocelyn: “My launch date is coming up soon. I have 20 people signed up for Beta memberships at a discounted rate.”
Shane: Man, that is an awesome success story that not only has she pre-sold and got all these members and Beta people signed up, but she’s done with her course. That’s a huge load off your back when you create something that’s evergreen that you can sell for years. You do the work once, and you can sell it forever. Elle is well on her way to building a successful membership site because she’s got her content done.
Jocelyn: We would love to help you write the success story for your online business. At the end of today’s show, head over to flippedlifestyle.com/flipyourlife where you could learn more about building and growing a successful online business with the help of our Flip Your Life community.
Shane: Today’s Bible verse comes from James 1:19 and it’s all about patience. In the Bible it says, “Understand this, my dear brothers and sisters: You must all be quick to listen, slow to speak, and slow to get angry.” When I read this Bible verse, it really makes me relate to the entrepreneurial journey.
You know, things are not always going to happen as fast as we want. We’re not always going to know exactly what we need to know to get to the next level. Sometimes, it’s going to be frustrating and it even may make us angry, but we’ve got to push through that frustration, we have to find the answers to our problems and we have to not let anger hold us back from what we’re trying to accomplish.
So heed the advice here in James 1:19, and as you’re moving through this entrepreneurial journey, be quick to listen, slow to speak, slow to get angry, and keep pushing and don’t let anything stop you from achieving what you’re trying to do.
That’s all the time we have for this week. As always, guys, thanks for listening to the Flipped Lifestyle podcast and until next time, get out there, take action, do whatever it takes to flip your life. We will see you then.
Jocelyn: Bye.
Matthew says
Hi Shane, Jocelyn and Julie,
Thanks for another great episode – I really enjoyed it.
Keep going Julie…. You’re on a winner here 🙂
Shane – you mentioned you did some quick keyword research.
“Shane: Okay. So real quick, while we’re actually on the phone, Julie, I just searched for some keywords, and people search for just ‘homeschool music’ 4,500 times a month. So that means 4,500 times a month, someone is looking for something about homeschool music, and ‘homeschool curriculum’ is searched for like 3 million times a month. So a lot of those searches are probably related to something about music. ”
How did you do this quick keyword research ? What tool did you use ?
Thanks,
Matthew
(FYL community member from Melbourne, Australia)