It isn’t surprising that her online business revolves around her math teaching skills. Her website, Pre Algebra Teachers, is geared towards helping fellow math teachers stay encouraged and on top of their class. The website serves as a resource hub for both her curated content and membership community.
Join us as we discuss different sales strategies that will get Kathy much closer to her online business goals. From content automation to live webinars, to perceived value pricing and scarcity, there’s just so many things to consider.
2018 is here, it’s time for ACTION!
You will learn:
- Automation VS Live Strategy
- Perceived value pricing
- The power of positive language
- Creating the FOMO: The fear of missing out
- Plus so much more!
- Kathy Martin’s Website
- Jeanette Stein’s Website
- Kevin Depew’s Website
- US History Teachers
- Elementary Librarian
- Flip Your Life community
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Can’t Miss Moment:
Today’s Can’t Miss Moment is kind of a kind of a different kind of Can’t Miss Moment, it’s not one event as much as it is like an entire month. We have been on a trip like every other week for six straight weeks. We went on a Disney cruise, we went to Pigeon Forge, Tennessee for four days with my entire family to celebrate my mom and dad’s 50th wedding anniversary.
We had three full vacations back to back to back. When we were teachers, we’d have to save and go on a vacation every other year. I mean some of you can probably relate to that. You can’t just go on trip after trip after trip because it gets really expensive when you travel. We kind of just didn’t even have to bat an eye anymore because we worked so hard and built this online business. It provides us with the resources and the income to be able to do these things.
You can connect with S&J on social media too!
Thank you for listening!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
Jocelyn: Hey y’all! On today’s podcast, we help Kathy take her online business to the next level.
Shane: Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family that figured out how to make our entire living online. Now we help other families do the same. Are you ready to Flip Your Life? Alright, let’s get started!
What’s going on, everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again this week. We’re kicking off a new year. We’re super excited to help as many people as we can in 2018. Take their online business to the next level.
I’m really, really, really– I’m going to keep saying– really, excited for our guests today because I have a fellow professional wrestling enthusiast on the program with me today and we talk a lot about pro wrestling inside the Flip Your Life community.
So, our guest today is Kathy Martin.
Kathy, welcome to the show!
Kathy: Hi guys!
Jocelyn: Hey! We’re really happy to have you!
Kathy: I have a wrestling shirt on to celebrate this moment.
Shane: I am actually drinking out of my brand new WWE coffee mug that I got for Christmas, too.
Jocelyn: And I am not wearing any wrestling apparel.
Shane: Jocelyn isn’t wearing any of this gear, because she does not go to wrestling.
Jocelyn: Wrestling’s not my thing. So, if you guys are going to talk about wrestling I guess I can just leave now.
Shane: That’s a whole other podcast, we’re going to get into that later. We’re here to talk about some online business stuff right now.
Jocelyn: All right. Well, before we jump into helping you move your business forward, let’s hear a little bit about you. Tell us a little bit about your background and what you’ve been doing so far online.
Kathy: My name is Kathy and I am currently a full-time special ed math teacher. I teach pre-algebra to mostly 9th and 10th graders. I have my full time job and I started my online business about two years ago. I found the Flip Your Life community two years ago just when I started. It really inspired me to start and get going. I’m now up to 15 members and we’re here.
Shane: There you go!
Jocelyn: That’s awesome.
Shane: Your story is awesome because people are like, “What is the biggest reason people succeed?” or, “What’s the difference? Is it the niche? Is it this, is it that?” We always tell people, “No, it’s just that they keep going.” and I love your story because you started out, and it took you a little bit longer to get that first member than we thought it would.
Shane: And that was frustrating. I was frustrated with you and I remember that we were like, “Oh man, just keep going, just keep going, we know it’s going to work.” and then finally when that first member hit, we found the other ones. And we now know that there’s 15 people willing to give you money and we always say if you can find one you can find 101.
You’re a great example of, “Don’t give up. Just keep going. If you keep stacking it, you’re going to eventually see that exponential growth.” so that’s all we’re going to try to produce today.
Let me ask you this. You’ve got this online business started. You were inspired by our story which is a lot like yours. We were teachers and we started an online business. It allowed us to quit our jobs. But that’s not always what people’s goals are. What are your goals? What is your goal for your online business?
Kathy: I think my biggest goal right now is just to have the option of quitting. I love my job on most days and I haven’t had any specific example of anything that happened to me like you guys did. But this particular school year for some reason has just felt much harder than most years, it’s my 10th year teaching, so maybe that’s why.
I’ve kind of been in it for a really long time now and this particular year has just felt more of the man you know like telling me what to do. There’s like all of these laws and all of these things that you need to do daily or weekly. Being in special ed, one of the things that I’m really afraid of is being sued. Not that someone can come after me personally. They’ll generally go after the school district.
You know this is one of those things where you’re just living in fear where you want to do good because you want to help kids and you want to help these families. But at the end of the day, if someone wants to sue you they can.
My goal is just to ultimately have the option of quitting. Not necessarily, I need to quit by the end of the year.
Shane: So from an external standpoint, you’re feeling some pressures from your boss or your job or like you said you always feel like you’re under pressure.
Shane: Really, internally you’re just like, “Man, I just want to be able to control my life.” I remember that we did have some horrible things happen to us at school but I remember that was the biggest issue to me was “Man, we have traded control over our lives.” It was almost like we put ourselves on a railroad track, and I like to drive down the road. When there’s a fork, I want to turn left or maybe I turn right. And I felt like we were just on a railroad track and we were totally at the whim of somebody else.
That’s what I hear from you, is you’re just trying to get that control back in your life where at least you have options. You don’t want to be on that railroad track for 40 years, retire and die, right?
Jocelyn: All right, so when you were thinking about doing something different and making more money or moving toward that freedom that you talked about, what was the thing that kind of pushed you over the edge? What was the ‘aha!’ moment that made you believe that online business was the right path for you?
Kathy: Well I had heard your story on a different podcast so I started listening to the Flipped Lifestyle podcast, and then I heard Jeanette Stein’s story and she sold math lesson plans and I thought, “Interesting. I teach math. I could do that too!”
Jocelyn: “I’m a math teacher!”
Kathy: “I’m a math teacher, I can do that! ” so I started it, I built the website I digitized everything and I put everything on my website. And, like you guys had mentioned earlier, I’d worked months and months and months. I got one member to join and then he told me that it didn’t match what he was teaching so he quit. I was back to the drawing board and then finally after like eight months of working and working, I had two people join.
Shane: Boom! Doubled your business right there. That’s what I’m talking about.
Jocelyn: I love how you stuck with it because a lot of people would have quit. They would have been like, “Oh well, you know, this isn’t working. Moving on to something else.”
Kathy: Yeah, I was right on the verge of quitting because I thought, “Well, I’ve spent all this money, I put in all this time. This isn’t it. And two people!”
Shane: I like how you said you cried because most people are like, “I cried when I won the million-dollar lottery.”
Kathy: I cried because somebody gave me $15.
Shane: I know. I literally got tears in my eyes when we made that first 11 cents when someone clicked one of our ads on a random spammy website. That was the first money we ever made online. And it’s just really important for people to hear that because that’s where all the other things come from.
If you can’t celebrate that small success and say, “Oh my gosh, this is real!” then you’re never going to get the big things. It’s never going to happen. But you said, “Oh my gosh. Two people paid me $15 each. I can go out to eat this month one extra time. Woohoo!” but that success is what leads to 15 people paying you that or 1,500 people paying you that. It’s just really important to keep that in perspective and I just love how that’s what kept you going because you would not believe how many people have joined our community, stayed for like three months and they’re like, “Well, it doesn’t work for me. I’m out.”
They just go back and they give up and they surrender and we’re like, “Oh my gosh, you were so close.” And then there’s other people like you or I think about Kevin Depew, a guy who was like nothing was happening forever. and he’s approaching 30 members now. That’s a big deal if you could get 30 people to give you $30 a month or $50 a month. That’s a thousand bucks. You know, what would a thousand dollars do in your life?
And it’s just a really, really big deal for you to say that, that you keep going keep adding one, you probably got stuck at two for a couple of weeks or whatever. And you’re just like, “No! I gotta keep going, there’s a third one out there somewhere.”
Jocelyn: There’s something about people who vote with their dollars. These people, they put trust in you. They gave you money for value and now you’re like, “Okay, I have to keep doing things for these people.” You feel indebted to them in a good way that you want to make their life better. And in turn they help you make your life better.
Shane: I remember when we launched ushistoryteachers.com, we had a similar situation. One of the first people joined on an annual plan a few days later, they sent me a message and was like, “Oh, they changed my schedule. I’m not teaching US history anymore so I won’t need this.” and I was like, “Oh, that hurts so bad!” because I was like, “No!” and I had to give them their money back because I’m not gonna keep someone’s money if they can’t use the stuff. I remember that exact feeling you have like when that guy quit on you. That’s kind of like the battle scars you’ve got to prepare yourself for.
People are going to think they’re your avatar and then they’re not going to be, and that’s ok. It is amazing to me now when I discover this is not for somebody as it is for somebody else. I was talking to a guy the other day about online business versus real estate. He was like, “I think I’m going to go to real estate.” I’m like, “Great. That is your freedom path.” but if you’re going to be an online business, you’ve got to go forward. There’s obstacles in every path you choose.
We think online business has the fewest obstacles and the easiest to kind of push through. But you just got to pick a path and you’ve got to stay on it and you gotta keep going and eventually you’re going to be successful.
Jocelyn: All right, well so far, you’ve got some good things happening. That’s awesome. But all of us have frustrations along the way, so up to this point, what has been your biggest frustration?
Shane: What’s the wall you’ve hit that’s holding you back from busting through, or maybe that ceiling that’s capped over the top of you and you got to shatter it? What’s frustrating you right now?
Kathy: I’ve been stuck at this 15-member number for the last two months or so. I just feel like I can’t get people that are new to my list to convert over. Or I can’t get the people in my Facebook group to convert over. So it’s just I feel like I’m getting close to these people but I can’t get past this 15 mark. I feel like… I’ve been emailing and I’ve been Facebook live-ing and I’ve been doing all these– I think I’ve been doing all these things, but I just can’t seem to grow past this number right now.
Shane: That’s what frustrates me the most too. We all have numbers. It doesn’t matter if you’ve got 1,000 members or 15 members. You always want to be like, “Okay, well, my next goal is 30 members,” or, “My next goal is 2,000 members.” whatever it is. The work is not always frustrating. All the things you have to do to make all this stuff happen, like doing Facebook lives, doing webinars. That’s not frustrating, it’s kind of fun.
But then it’s like when you look at it and you do all these things and you’re like, “Oh, why did no one join tonight?” or, “Yes, I got five members, but four people quit. Ah! I’m still stuck.” that really frustrates us, too. It really makes us sticking points.
Jocelyn: Yeah, it’s definitely frustrating when you want something and you’re doing all the steps to get it, but it’s not happening. Let’s see if we can figure out some ways that we can maybe look at everything that you’re doing, see how we can improve it or maybe change it a little bit to get some more of those results that you want to see. What questions can we help you with today to help you reach your goals?
Kathy: my goal for 2018 is to get 50 members. I started setting up my webinar schedule, so I’m going to be webinar-ing like twice a week. I’m going to try evergreen webinars. I’m going to do some evergreen and some live, and I’m going to be doing Facebook lives, too. With all of that being said, is there anything else that I’m missing so that I can keep growing my business? Are there any other strategies?
Shane: I love your strategy right now for one thing, because that’s almost always your default best path to try to get to a certain point in members. We use evergreen stuff, but it is a long site live. We tried to go all evergreen there for a while, but it just doesn’t give you the growth as fast as you want it. We all want as much evergreen as possible. We want as much automation as possible. But I love your live strategy. I think it’s good.
Let me go back a little deeper. Originally, you said that you were charging like $15 a month.
Shane: Is that still your current price? What have you raised it to or have you raised it?
Kathy: I’m at 29 a month now, or I think it’s 289 a year.
Shane: So, there’s a discount on the annual price. Great strategy, too. I’m wondering right now if you couldn’t go ahead and do a price increase for January. Every avatar has a calendar that they follow where they’re more active than other times. For example, teachers, of course are most active in August and September, when they’re going back to school.
But just the other day I was talking with a real estate agent about what he could do online and we were talking about his busy peak season is always in April and May because that’s when most realtors are getting their license. They’re getting geared up to sell houses over the summer and stuff.
There’s always a peak time. Well there’s two peak times really for teachers because they go back to school after Christmas vacation. And I’m wondering, and I know it feels counterintuitive to raise your price when people are buying, but I’m wondering if you couldn’t activate that list, recharge that Facebook group with kind of the threat of raising your price.
You’re going to say, “Hey, guys, look. More demand from outside. I’ve got X members, I’ve hit this, whatever. I’m going to be charging more next month and we’re going to raise our prices for 2018. But anyone that joins now can get in at $29. I’m going to raise this to $39 a month. It’s going to be $299 instead of whatever.”
But it will maybe jar 10 people off your list to drive your thing loose, and give you that $290, $300 raise. And I think that the $39 price point is also going to allow you to attack it from a more value proposition, going into the spring and say, “Hey, look what this is worth. Wow, they’re charging this, this must be really great.” and I think that that might be the next step to jar what’s left of the low hanging fruit off of the tree.
Jocelyn: I would ask you, too, how are your live videos going? Are you getting people to come to them, or getting engagement on them?
Kathy: I didn’t do any webinars for the month of December, but I was doing weekly webinars from September, October, November. I did some Facebook advertising with them so I would get I would say on average about 10 people to each webinar.
Shane: but you weren’t closing them right?
Kathy: yeah, yeah. Only a few.
Jocelyn: Okay. I would encourage you, especially in the education space, to make sure that you’re really bringing them a lot of value. Make sure when you’re describing your live training, you make it like it is a training and not like you’re selling them something. People in education they really like a lot of free value.
Shane: Everybody likes this, too, they want to be taught something when they show up.
Jocelyn: It’s not just education. But I think especially in education, they are also more likely to share it, which is really good for you. So if you go out there with a really strong training headline like, “I’m going to train you to do X, Y, and Z in your math class,” people will share that with their colleagues and be like, “Look at this awesome free training.” and, yes, you are going to try to sell them something but you’re also bringing them value.
If they don’t want to buy, if they’re not ready right then maybe they’ll get on your list and just tell them, “Hey, I’m going to be doing more free trainings in the future. I would love to have you come to my free trainings.” Jeanette has been doing this. Jeanette Stein, who you’ve mentioned earlier, on her math teacher site. She’s been very, very successful at this.
She even had a major math page share one of her Facebook lives. That was really good and really informative.
Shane: There’s a really important nugget of gold that Jocelyn just said right there for you and for everybody listening. We always think that, “Oh, I didn’t sell them to that list. My list and buy tonight. I’ll try new people.” we had a guy the other day join the Flip Your Life community for the first time. I always try to go back and study how people have interacted with us up until the point they purchased.
Jocelyn: Which is a little creepy, actually.
Shane: Yeah I know right. I look at all that stuff. I went back and looked at his entire email history and he just happened to be the random one that I pulled out that day. He had been on our email list — listen to this– since the second podcast that we launched in 2014. He had opened almost 80 percent of the emails we had sent him over the last three years. And he finally joined.
That’s crazy when you think about it because we always think, it’s so life or death on these webinars or on these Facebook lives, “Oh, gosh I got to sell one right now.” but we’ve really got to zoom back and we’re just dropping bread crumbs for people to follow until they’re ready. And I think that your strategy of adding more volume and what you’re doing is going to pay off over a six-month period.
Kathy: My last member joined, she attended my webinar, joined my Facebook group. And then two months later, she then finally joined.
Shane: Exactly. And that’s what you’re trying to do with all these, all this volume, is you’re trying to leave all these breadcrumbs. But if you want to make more money quickly, and give yourself a raise right now, some variable has to change in the short term. And I really believe that the $39-price point, that’s what we sell the history teacher lesson plans for, and we sold elementary librarians for $49. So I don’t think that’s even anywhere close to too high. It’s going to be more perceived value.
And I think the fear of it raising on them, and this is the last chance you can get in, you could say, “My prices are going up January 31st. This is the month you’ve got to buy. Every webinar, every Facebook live, everything you say, you say, “Hey, guys, I’m raising the price to thirty-nine dollars a month. You’re going to save a $120 a year if you’ll join right now at $29. I’m not going back to this prize. This the last time I’m offering it as my standard public pricing. “
So that’s going to give you some great scarcity to play with over the next month to say, “Hey, let’s get those ten more members. Let’s get halfway to 50 before the end of January, and then we’ll keep this live strategy going forward.”
Jocelyn: And I would just encourage you to do some value ads like I just talked about before you do that email pitch. Don’t just send them an email and be like, “Hey, guys, price is going up.” send them some emails and say, “Hey, I’m going to do a live training this week on this subject.” you know, I don’t know what’s really hot in math right now, because I’m not a math person.
But anyway, “I’m going to do a live training on this,” and get people to come to it and then say, “Hey, I just want to let you know that I am going to be raising my prices in 2018. I want to give you the opportunity to get in at prices now.” Just make sure you’re using that positive language like opportunity. “I’m giving you this awesome thing. Don’t be like, “Oh yeah, my prices are going up. You know, I hate that.”
Shane: You want to create some FOMO.
Jocelyn: Don’t apologize.
Shane: You want some fear of missing out. “Oh my gosh, this is the best price I’ve ever. It’s like 20 dollars a month. You cannot pass this up. If it goes up, and then you miss out, you’re going to get left out, and all these other awesome teachers are going to be getting these resources!” so you’re using that FOMO to get them to jump in fast.
Kathy: I think on one of our live calls, Jocelyn, you had mentioned sending an email out to people so that they can vote for, “do you want Sale A or Sale B?” so I did that, and that’s what I’m doing this week is sending out people who voted for Sale A and Sale B, giving them whatever this is. Should I add that, ‘my prices are going up’ sentence?
Shane: Is there a sales page for each offer?
Kathy: No. I’m just sending out the sale offer to my email list.
Jocelyn: I think I would probably do that separately. Yeah just a totally separate thing.
Shane: Yeah, focus on one thing and you’re focusing on the sale right now. What you’re talking about is, Kathy asked a question, we have a member call twice a month. So anybody that’s a Flip Your Life member gets to come in and ask us questions. We usually do 30 or 40 questions, couple of weeks for everybody and then we talked about this sale. They have voted already. And now you know these 10 people said they wanted this sale, and these 20 people wanted this sale so we’re going to give them both the sale or what they need right now.
Kathy: Right. I’m just going to give them the sale.
Shane: But are you sending them directly to an order form? Whenever Jocelyn used to do that, there would be a sales page for each product. If you said, “Hey, you get this pack of information,” or, “You get this pack of videos,” the sale is not over. Once they see, “Oh, she did give me the price,” they got to go to that page and you need a sales copy there that’s like, “This is amazing. This is the first time I’ve ever offered this on sale, and you need to get it within the next 24 hours.”
Kathy: What I did was I send them to my sales page. And then I gave them a coupon code that they need to plug in.
Kathy: I told, “This sale is not offered anywhere else. You need to use this coupon code to access the sale,” whatever sale that you ever get in.
Shane: Do you have with the timer? Do you have a timer on that page of any kind?
Kathy: I didn’t give them a timer in this. I just sent out the email yesterday. I was going to send them once payday hit at the end of the month, just another reminder with the timer that says, “Going away in x amount of hours,” or whatever.
Shane: Anytime you’re using coupon codes, they need to end, because you’re not going to offer it again for a while. I would put a timer. That timer’s magic. It’s like it makes people like, “Oh my gosh, it’s counting down.”
Shane: And any time there’s any kind of scarcity like that with a coupon code, you really need a timer on the page. Even if it’s longer out, I would have a timer of some kind on the first pass because you want people to see there is an end to this coupon code. I cannot use this forever. It may be too far away to make them act right then. But at least they saw it and it’s in their brain that that’s ticking down or it’s just kind of like, “Eh! sales page. I’ll come back.” and then they forget about it.
If you do this price increase, January, and on the 31st, you got a timer that literally says it right there, like, “This is it.” I’d almost create a new sales page for that that says at the top, “Price increase, January 31, 2018,” in huge letters. Then just copy your sales copy down underneath that, but have a big fat timer that says that there.
How do you do your webinars and stuff? Do you do them like through WebinarJam, or what do you use?
Kathy: I use WebinarNinja.
Shane: WebinarNinja. Yeah. I would, on your webinar pages, all through January, have, in giant things above the video, not the title of the training, I would have, “Membership price increase at January 31st. Get in today and save.” make that a huge part of everything you do. It’s like the one thing, it’s your one focus for the month.
You begin and you end every discussion with scarcity. Scarcity, “The price is going up. You need to get in now. I’m going to let you in now. But if you don’t get it now, you’re going to want in later, and then you’re going to have to pay more money. So don’t do that. Save money now – a great opportunity.”
That’s what we’ve been doing with our trials. We have been doing dollar trials. If anybody’s been any of our Facebook lives lately, when we do our live thing we’re focusing on trials, because trials have worked well for us. You know it’s our one thing is it the right thing? Is the wrong thing? Is that the only thing? I don’t know, but it’s our thing, and that’s what we’re going to focus on.
And I think that you’ve got to embrace something like that instead of throwing all the mud on the wall, throw a rock through the window, right, and see if you can force it to work, basically.
Kathy: Okay, I can do that.
Jocelyn: I wanted to also ask you about your nurture sequence. Once people get on your list and they finish with your auto responder and you pitch them, if they don’t buy what happens next? Do you have emails that continue to go out or is it more like broadcast?
Kathy: I send out a broadcast email every week, so if people are new to my list, they might get two emails from me during the week. I know you always talk about setting up 52 e-mails or 24 e-mails for the year. I set them up on Sunday nights. I write them on Sundays, and I send them out either Monday or Tuesday during the week. I think it’s Monday because I like to kind of keep it relevant to what’s happening in my classroom or what’s happening with whatever it is that I’m doing at the moment. Does that make sense?
Shane: It does. I would say this though if you’re already doing that, step back and say, “Okay, I wrote this email.” Ask yourself, is this email going to be good next January? Or if you wrote the e-mail in February, “Is this going to be good next February?” because everybody’s in a different spot. You know they might be two weeks ahead.
But go ahead and instead of sending broadcasts, write that email, think about it and say, “Okay, how can I make this evergreen? Well if I just take this one thing out and maybe I’ll add a post in my forums and maybe I’ll add a resource that they could use. Whoa, that’s evergreen now!” and actually go add it to your long term nurture sequence, send it out. And now, next year you don’t have to do it. You’re done. It’s all ready for you to go.
Jocelyn: And you can still go in an add in real time components, which is what I’ve always done with my nurture sequences. I’ll go ahead and set them all up and then I can go in and just add in, “Oh here’s something cool that we talked about this week,” or something like that. And the reason I like to do it that way is because it frees up my mind to do other things.
So if I already have my email set up, worst case, I don’t go in and put in something live, it still goes out. It’s not a big deal. My people still get value, and that’s just another reminder that, “Oh, this stuff is really cool. I remember I like this website it makes my life easier, and therefore I might come back and purchase later.”
Shane: This kind of dials back to a fear that a lot of online marketers have is how many times you email your list, when do you email your list. One thing that really stood out to me was like, “I think that sometimes they get two emails a week.” I almost felt like there was this, “Oh, I can’t email any more than that.”
Kathy: Oh no, I email them all the time.
Shane: That’s good. That’s good.
Kathy: That doesn’t scare me.
Shane: I want you to email them every time you Facebook live, you send out an email that says, “I’m starting a Facebook live.” every time you do a webinar, you send out an email that says, “I’m starting a webinar,” and you make sure that they have as many chances as possible to go to a live place where you’re pitching.
Our unsubscribes have not moved, and I’ve been doing this for about a month now. I’ve been broadcasting like crazy. I think I sent like three emails in one day last week. I think when I did two Facebook lives and I did something else I wanted to tell everybody about, and the unsubscribes have not moved. Nothing’s happened. The only thing that’s happened is we’ve sold more memberships. Make sure you’re adding these things to your long term nurture, letting them get ready for the future.
Make sure that you’re always thinking evergreen with anything you write to your list. But then in real-time, you should be sending them, “Hey, I’m doing this awesome training. You need to be here like right now.” and the people that can be there will be, the ones that won’t will be there on the next one.
Kathy: So with your long term nurture sequence, do you just set up certain days like every January 5th, they get this and then every February 1st they get this.
Jocelyn: Yes, that’s pretty much the way that I do it. On elementary librarian, I set one every other week.
Shane: You can do this in any niche.
Kathy: I have to figure out how AWeber does that.
Shane: The worst case scenario is, once a year you might have to go in and set the dates again because the calendar moves.
Jocelyn: I would recommend if I were doing over again, I probably wouldn’t do date specific stuff. I would just do it every so many weeks, send out this email. Yeah. When I set up elementary librarian, to begin with, I had a lot of good seasonal material. That’s why I wanted to set it up in a seasonal way. But I would recommend doing it at evergreen way, if at all possible.
Shane: but if you can’t, just look at your avatar’s calendar. Everybody who’s listening, whatever your industry is, I promise you there’s an ebb and flow to that calendar. If you look at that calendar, you can say well, in January they really need to get this. In February, they really need to get this. And the worst case scenario is you take a day in December, and reset the dates every year. Takes like 10 minutes.
You just go into that campaign and say, “Well, this one went out last year on January 3rd, I must set it now. I think it needs to go on– well, the third is on a Saturday this year so nobody’s going to get it so I’m going to move it to the fifth.” it literally takes like 10 minutes to change the dates even if it’s seasonal. But if you can make it evergreen, that works out a lot better.
Kathy: I can do that.
Jocelyn: Okay, Kathy, unfortunately we are about out of time but we’ve had a great time talking to you today about how to continue to grow your membership site. You’ve done a great job so far and I don’t want to gloss over that, because there are a lot of people out there who would love to have 15 members. Congratulations to you on all that you’ve done so far!
Kathy: Thank you!
Jocelyn: Before we move on, we always like to ask our guest, what is one thing, based on what we talked about here today that you plan to take action on say in the next 24 hours?
Kathy: I think I’m going to go look at my email that I’m going to send out over the next few days about my sales and add timers to every single one of them and make sure that they’re up and running.
Shane: That is awesome. I think that’s a great next step. And then we can get into the forums, maybe we can start a post in there and we can talk more about how we’re going to attack January, get that scarcity going. Maybe talk about some of the pitfalls and potholes that might jump in your way and help you overcome those. Let’s get our mindset on doubling that membership to 30 and then getting to 50 as fast as possible. And give you that raise that you deserve in 2018, okay?
Kathy: Okay sounds great. More money for wrestling.
Shane: You’ll have enough money to buy your Wrestlemania tickets. Just think about your Wrestlemania tickets and put it on the mirror, and post it note, like, “Wrestlemania tickets!”
Jocelyn: That can be your billboard.
Shane: And you’ll be so motivated, you might get a hundred members before we go to New Orleans.
Alright, Kathy, thank you so much for being on the show. Thank you for being transparent and allowing everybody to listen in. We know that these conversations helped so many people and we’re just so proud of our community for allowing us to share their stories, share their struggles and share their successes with all the people that listen to the Flipped Lifestyle podcast and we just really appreciate you for being on the show today.
Kathy: Thank you so much for having me. This is wonderful.
Shane: Another awesome some call to one of our Flip Your Life community members. To learn more about our Flip Your Life community. Head over to flippedlifestyle.com/flipyourlife, and we can help you with your online business today.
Jocelyn: All right, next we are going to move into our Can’t Miss Moment segment of the show, and these are moments that we were able to experience recently that we might have missed if we were still working at our regular 9-to-5 jobs.
Shane: Today’s Can’t Miss Moment is kind of a kind of a different kind of Can’t Miss Moment, it’s not one event as much as it is like an entire month. We have been on a trip like every other week for six straight weeks. We went on a Disney cruise, we went to Pigeon Forge, Tennessee for four days with my entire family to celebrate my mom and dad’s 50th wedding anniversary. Good job, mom and dad! You’re really awesome. Life goals, right?
And then we also took our kids to holiday world for a vacation and all of this happened like back to back to back. When we got back from the third trip and we kind of settled in and we’re kind of glad to be home now, actually, because we’ve been traveling nonstop. But just to look back on it, and go, “Man, what an amazing month and a half.” We just did everything we wanted to do.
We had three full vacations back to back to back. When we were teachers, we’d have to save and go on a vacation every other year. I mean some of you can probably relate to that. You can’t just go on trip after trip after trip because it gets really expensive when you travel. We kind of just didn’t even have to bat an eye anymore because we worked so hard and built this online business.
It provides us with the resources and the income to be able to do these things. That’s my Can’t Miss Moment this week is I was just thinking about how awesome it was to do three back to back trips.
Jocelyn: The best part about it is our job allows us to work while we’re gone. While we were on the cruise, none of us brought technology.
Shane: There was no internet, so you couldn’t.
Jocelyn: Yeah, and the only bad part was that we get like a four-hour delay on the way down. So that was a little crazy but other than that, it was a great trip and we just take our work with us like when we need to get work done, we just take it with us.
Shane: And even the four-hour delay in the airport wasn’t a big deal because that’s another huge thing about when we do travel is we get to fly now. We actually made the mistake of driving to Florida back in January to go watch the University of Kentucky play in a football ballgame, and we vowed that we would never do that again because we have the means to fly and being able to fly means less stress, even in a delay.
Just go sit down, read a book, relax, the kids can do whatever and you’re not constantly having to drive for like 12 straight hours. That’s one of my favorite things about all the trips we’ve taken lately, is we’ve pretty much flown wherever we wanted to go. It’s just awesome to be able to travel so much and I know we could never do that without online business.
Shane: Before we sign off today, guys, we like to close every show with a verse from the Bible. Jocelyn and I draw a lot of our inspiration and motivation from the Bible, so we would like to share some of that with you.
Today’s verse comes from 2 Corinthians 9:8, and the bible says, “And God is able to bless you abundantly, so that in all things at all times, having all that you need, you will abound in every good work.”
Take that to heart, get out there and do some good work in your online business, and be blessed. That is all the time that we have for this week. As always, guys, thanks for listening to the Flipped Lifestyle podcast and until next time, get out there, take action, do whatever it takes to Flip Your Life.
We will see you then!