We’re closing this month with another amazing member from our Flip Your Life community!
Joining us this week, on a mission to take her online business to the next level is Angeline Longshore.
Angeline is an Emmy Award nominated former TV news producer, women’s talk show producer, and on-camera news reporter originally from Los Angeles, now living in Maui, Hawaii.
She has worked with a few one-on-one clients, built courses about video visibility, held free workshops, and have given a few paid talks.
She has several brands and ideas, but is now working towards fulfilling her mission to change the face of social media’s “perfectly” curated content.
She aims to inspire other business owners to be brave enough to reveal their uniqueness, which will help bring clarity in their brand messaging.
To form the foundations of her new venture, we’ll be helping Angeline focus on finding the right niche so that she can maximize her idea’s scalability.
Be sure to stick around! There’s going to be lots of real, in-depth insights in this episode that you do not want to miss.
You Will Learn:
- The magnetic entrepreneur mindset
- Understanding brand scalability
- Identifying and translating your skill set
- Why a membership community can help more people
- Plus so much more!
Links and resources mentioned in today’s show:
- Angeline Longshore’s Facebook Page
- Melissa Ramos – Sexy Food Therapy
- Cliff Ravenscraft
- Flip Your Life community
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Can’t Miss Moment:
Today’s Can’t Miss Moment is getting our kids some shirts for their YouTube channel. Our kids have a YouTube channel, it is called Flipped Lifestyle Kids, or FL Kids.
This is a Can’t Miss Moment because it was like one of those surreal things. I took a picture of the kids and they were so excited because they loved having their own YouTube channel.
As they were wearing these t-shirts, I was like, “Our kids have a brand. Our eight-year-old and our six-year-old literally have their own brand.”
They’re learning the fundamentals that’s going to help them build their own businesses later. It’s an opportunity you just never even think about when you’re living the society life, the normal life, the 9-to-5 life, and you’re doing things the way the world tells you to do it.
If you haven’t subscribed to their YouTube channel yet, please do! 😀
You can go to FLKids.tv and that will take you to their YouTube channel, and please subscribe because they’re obsessed with the number of subscribers.
And like their videos, please like their videos. It will make their day, and that’s what it’s all about. It’s just keeping them positive, keeping them encouraged.
The goal is to help them create content, understand that they have a brand that has an identity, and just lay the foundation for their future endeavors whenever they get into this stuff.
I really encourage you guys as you go through your online journey, we, as parents have a tendency to step away from our kids, and not let them be a part of it. Include them. If you are a recording a podcast, record a podcast with your kids. If you’re doing videos, do it with your kids. Not only will you be able to spend more time together, but you will change their life with what you teach them along the way.
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
You can connect with S&J on social media too!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
Jocelyn: Hey, y’all! On today’s podcast, we help Angeline take her marketing business to the next level.
Shane: Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started.
What’s going on, y’all? Welcome back to the Flipped Lifestyle podcast. It is awesome to be back with you again today. We are so glad that you tuned into the Flipped Lifestyle podcast. This is the place where we help you figure out what to do next in your online business. No shiny objects, no gurus, no gimmicks, just real people, real businesses, and real conversation.
We have got an awesome interview today. We want to welcome Angeline Longshore to the program.
Angeline, welcome to the show!
Angeline: Thank you so much, I’m so happy to be here. Thank you. I’m grateful to be here, actually.
Shane: I want to let everybody know: this is dedication on the Flipped Lifestyle podcast today because we’re in Kentucky. Angeline is in Hawaii, and she is up at– what time is it there right now?
Angeline: 3:50 AM.
Shane: That’s what I’m talking about!
Shane: That’s saying, “You know what, nothing’s stopping me, nothing’s holding me back.” We’re going to get this thing to the next level. I love it!
Jocelyn: Yeah, I love it. That is awesome. Thank you for being here today. We’re really excited to have you. Before we jump in, tell us a little bit about you, your background, and what you’re doing so far online.
Angeline: Okay, so I’m Angeline Longshore, and I’m the owner of Angeline Longshore Media, which is a business branding and marketing consultancy. I help clients with what I call ‘authentic cult branding’. What authentic cult branding is, is helping the client to really find that ‘thing’ that is really unique to their brand, and then bring that out to create a cult following. Not like a cult, but–
Shane: A culture. Not a cult. We’re going for a culture. We’re building a cult, that’s what we’re doing.
Angeline: A rabid following, a fanatical following based on who they are. I have this ability to really tap into that unique and authentic part of who they are and their brand is. I help them take that and market that in a way that differentiates themselves. I help them to 10X that. Then I bring that into an integrated marketing strategy that includes video, because I used to be on television. I’m an Emmy-nominated television producer.
Shane: Oh, awesome!
Angeline: Yeah, and so I realized at some point that I had to bring this into my work. That is the thing, is like, right now, video is really big. That made me realize that people really need help right now. That’s what I’ve been doing. I’ve been helping people with on-camera performance, and coaching them in that way, and then I realize that people need the marketing piece, too.
Shane: Yeah. This is really, really common problem that we see with almost everybody. This is the solution. What you do is the solution to, “Well, how am I going to stand out? What’s different about me? There’s a thousand other people doing this.” You’re basically helping people find their gimmick. I used gimmick because I’m a wrestling fan, that’s what you call it. It’s your personality. Jocelyn and I, we always say, we’re southern people who talk funny. That’s one of the biggest things that people know about us.
You’re helping to magnify that one thing that makes them different to the marketplace, even if they are selling the same things as other people, right?
Angeline: Well, in a sense. I call it authentic cult branding it’s because a lot of people are afraid to really show who they are. They might put on a persona which is one of the things that I wanted to talk about as my ‘why’, but we’ll get into that later. So they put on this persona, and what I do is instead help them to find that true ‘thing’, their realness. That actually resonates with customers more.
Shane: This is one-on-one you’re doing pretty much right now altogether, right?
Angeline: I do one-on-one and I also do workshops, and then I’m thinking about this membership site.
Jocelyn: So how do people find you currently?
Angeline: I have this long road, but I started with Virtual Summits. I jumped in, and I did five-day challenges, and that was not easy but I guess because I’m good on video, it’s compelling enough that I learned how to be actually real on camera — be authentic. People feel this trust, this automatic trust, and they’re like, “Oh, wow, I want to do that.”
Shane: Yeah, virtual summits, for everybody listening, that’s, like, where just like you would go to a live event, you’d watch a bunch of speakers on stage. A virtual summit is, show up here, and watch five people create a presentation. It’s kind of like a bunch of people doing webinars back to back or things like that. You do those, you get on camera, people discover you that way, and that’s how you got clients.
We’re going one-one-one, we’ve been to one of many workshops, but now we’re trying to say, scale, can we do this in a membership type thing? But let’s back up though. You said something about your ‘why’. Tell everybody a little bit about your why, and why you want to do this, and why you want to make this into something else.
Angeline: Okay, I just want to say that I built my brand in about nine months by these virtual summits and building authority by just posting in a certain way with the integrated marketing, so that’s how. But my ‘why’ is actually deeper than where most people go. I’m finding that, with clients, their ‘why’ is actually deeper. For me, it started with the culture of my family.
You can’t tell that I’m Asian-American. In my culture, we weren’t allowed to really be ourselves and express our individuality. It was really safer for me to be invisible — I know that sounds weird– but I was basically trying to be invisible, and conditioning myself to be invisible so that I could survive, basically.
In that, I was silent, and I listened and I really observed life. This was a really beautiful thing, even though it was a painful thing. It was actually beautiful because when you are silent and you listen, you really learn a lot about people. That brought me along to where I am now. I went on the self-help road basically when I was 12 years old, and I realized that I don’t want to be socially inept, have no friends, be in this invisible box. I deserved to be myself.
I vowed to myself to let go on the self-help road to recondition myself and to be comfortable in my own skin, not be super shy and uncomfortable. I found that these challenges that I’ve had in my life really, actually propelled me into greatness every time. I’ve done that over and over by just looking at where I am and seeing where do I want to go and breaking that down in those steps to get there. That’s pretty much what I do with everything.
Shane: That’s what you do with other people, it sounds like, too. There’s no more being in front that being on camera. That’s putting yourself out there, it’s recorded, it’s permanent. Video is scary for everybody.
Jocelyn: It’s very scary for me.
Shane: Yeah, Jocelyn hates video. I don’t dislike it. I like audio better because it’s just faster, but Jocelyn really doesn’t like to be on video. I bet 90% of the people that come through our community are scared of video, and anyone listening, that’s a powerful story of, “Hey, I was trying to be invisible, and I said, ‘No, I’m going all the way to the front of the battle.’ And I’m going to record myself.”
Angeline: I know this sounds crazy, but I jumped into being in television because I thought it would cure myself. That was part of my self-help, that program. I was like, “Okay, I’m going to really do this.” But I was still nervous and shy my entire career. What shifted for me was not necessarily practice, because I practiced a lot. But there was this defining moment, and it comes in a tragic story.
When I was in my online business, I was still trying to do videos for my webinars, and I was really putting on that persona and I looked okay. But I really wasn’t connecting with people, and I didn’t get any clients from it.
The tragic thing that happened was my nephew, he was 24 and he passed away. My sister, she asked me if I could speak at the memorial as the first person in front of 600+ people, with all our friends. Normally, my shy, introverted self, I would be really nervous. But this is what I realized: I realized that I had this big responsibility to those children, those 20-something year olds in the audience, and that I wasn’t going to waste my time standing there, just talking about what I felt. But I felt that I had this opportunity to really help them in their grief because I lost a child.
I knew what it was like to lose deeply. I took this time, and I realized, I had no fear. I had no fear whatsoever. As before, if I were to speak in front of an audience or on camera, I still have that nervousness, that worry that somebody would see something that wasn’t good enough or whatever, but it didn’t matter anymore. That’s what shifted me, and in the next day, I jumped on Periscope and I said, “You know, I don’t care anymore.” Pretending. I’ve been putting on this persona that I think that I need to be– this is another crazy thing I said, “I don’t care anymore so much that I’m going to do this for me. I’m going to dance. On camera.” And I got all these trolls saying different things.
Shane: There’s always trolls, come on.
Jocelyn: Because the internet.
Shane: And there’s always going to be trolls.
Angeline: But it wasn’t for them. You know, I said, let’s just do this for me, and I was free after that. Then, that’s how I developed the formula where I realized, there are six mindset challenges that a person has to get over to get over their fear to really truly be themselves on camera, not just pretend. I think a lot of people pretend and even you see people doing a lot of things where they’re putting on this persona on social media.
They curate their content, especially young people, teens. I think it’s so painful for me to watch. They have these studies that say people are getting more and more depressed looking at news feeds because they compare themselves. This is another ‘why’ of mine, is that I have this movement, this need that I feel to change the face of social media. I know that sounds big, but I’m creating this show, this livestreaming show because I do TV and live streaming shows that’s called, “Get Real on Social Media,” to interview successful people who are being real, who are being authentic.
Showing that, because they are authentic, they actually are successful. That’s the new way of really doing business in the world. To me, that’s my ‘why’. My other ‘why’ is because my husband has been carrying the financial burden as many of your listeners can identify with. Just me with all my skills, I need to use them and help him out.
Shane: Sure. That’s amazing! This is really helpful because I know a lot of people out there probably have those fears. We did a webinar last night, and we were talking to the people there, people were asking, “What can I offer the world, what can I do?” And people don’t realize that online business is not just a way to make money. Every time, you sell something to someone, that teaches them a skill or helps them be better, you’re really changing that person’s world in a really profound way, and it’s a really big deal to get out there because Jocelyn was telling the audience last night, “People need you. You don’t realize it, but you do have a responsibility.”
When you have a responsibility, it’s like having kids. You have no choice, you have to get up every day and take care of your kids. It pushes you to do those things, and I think that when people just look at online business as the miracle that is going to fix their life and let them quit their jobs so that they’ll be happy, that’s not exactly right. It’s more about finding your purpose, finding the people that God put you here to lead, and actually moving forward, not only your life, but lifting up their life, too.
Awesome stuff. Let’s see if we can help you grow this thing and really impact more people and make a good living at it, too. Where you’re at right now is the coaching and workshops. What is your primary question today where you want to take this to?
Angeline: Okay, so my main question is basically about the membership site that I’ve been thinking about and wrestling with for a really long time.
Now, I’m at this point where I know that people need this kind of branding because I took people through a workshop, and they said, “Oh, well, now what do we do? Now that we know how to do video?” I mean, not that they have completely. I know that that’s a need. But then there are other people who really do need to learn how to do the video. They’re not comfortable. They just need to learn to get on because that’s where our world is going on the online space.
If people are not there, then it’s not like they’re going to get left behind, but they’re going to become less and less comfortable because they’re going to see so many other people who are adept at it. I want to get people in now to help them. So, kind of integrate the two. They feel like two separate things to me because both are really deep work and both require a lot of attention, and most people don’t have that much time.
The on-camera work can take a lot of time, and you need to practice. You need accountability to really do it and get there, and then the marketing and branding takes time to actually build each property out and build assets to get yourself out there and do a lot of thinking work, too, reflective work. I’m a mom, so I don’t have a lot of time. Has it been done to build two membership sites and make them work, or does that sound crazy?
Shane: Yeah, that sounds crazy. You shouldn’t do that. It’s also not going to help you. Jocelyn and I had to make a decision in the Flip Your Life community a long time ago. We were trying to be so nuts and bolts, but that wasn’t our space. We weren’t helping people get to where they needed to be to even get to the nuts and bolts.
Jocelyn: It’s really not what we’re best at.
Shane: Yeah. We’re best at helping people lay out the strategic vision, getting people to take action, and spying on them and holding them accountable. We are not good at, “Here is how you set up InfusionSoft campaigns.” But we can be the guide. I always liken it to walking down a dark path, and we’re holding a lantern, and we’re like, “We’re going to stop here. This is what you need next. We’re going to stay here for the night.” And then we’ll go to the next step, the next step, the next step.
When you’re niching down, when you’re figuring out what your role is, your role is clearly, passionately to help people be good on video. That is what you have to focus totally on. All your content, all your training, everything you’re talking about. There will be other things that leak into the conversation. But if you’re trying to help them market and brand their videos and all that stuff. That’s not going to work. Your zero in focus is, “I’ve got to help you get on the camera. I’ve got to help you be comfortable on the camera.”
Also, don’t assume that your people don’t have time. You can’t assume that your people don’t have money or time. That’s a bad thing to do.
Jocelyn: We all have the same amount of time.
Shane: We all have 168 hours and it’s just how we’re prioritizing. The people that come to you will make the time. If they’re not going to make the time, you don’t even want to magnetically draw them in. You’re trying to find your 500 people on the planet earth to join your membership who will make the time. That’s kind of a mindset shift, too, when you’re starting a membership. I think you have to just focus totally on getting people on camera. What do you think, Jocelyn?
Jocelyn: Yeah, I would just go with what you’ve had success with getting people to do so far. Like, what do you have testimonials for? If you think of all the people that you’ve helped personally, so far, what testimonials do you have?
Shane: Also, don’t just think of bulk. Which ones stand out? Is there one that says, “She helped me; I couldn’t even think about being on camera without breaking out in hives. But then I got on camera, and now I do it every day.” Do you have testimonials like that?
Angeline: Oh, yeah. Definitely. I have one woman who went from zero followers to, in a week, double digits, and then was making thousands of dollars more a week. That was huge.
Shane: Just from integrating video, and being comfortable and being able to do it, basically.
Angeline: From being authentic, yeah, exactly. And then another woman who went from zero to 7,000 in two days because she decided to take a stand in what she believed in on live streaming in her country.
Shane: Yeah, I think that that is where your will house is. If you start talking about traffic, it’s just going to water down the message. The basic point is, if you’re authentic on the video, your brand will organically grow. That is what you need to focus on.
Jocelyn: Your people will need that eventually. Let’s get people in the door first, figure out what their immediate needs are, and then you can help them grow as you go along.
Shane: Jocelyn and I have really found out, it actually serves your people better in your membership community if you don’t try to be every single thing they need. We have a lot of people that say they want to speak in the Flip Your Life community. Well, Jocelyn and I don’t do public speaking. We choose not to do that, we don’t travel. We don’t necessarily like to do it, it’s just not our thing.
I know it grows your brand and a lot of people love it, that’s fine. It’s just a choice. But we would never do a course on how to do that or get gigs. I would just send them over to an expert or a buddy of mine that I know. Or if we had someone that was setting up Clickfunnels or anything, Infusionsoft, we would never try to create a course. Or like, bots. Everybody and their mother had made a messenger bot course about two months ago.
I’m not doing that. I’m just going to wait until an actual expert emerges and I’m going to point people the right way. I think that’s where your brand is going to end up going is, you do this, we’ll work together until you’re totally comfortable on video, and then you’re going to move out to the next step. But then, I’ve got 50 more people coming in that I’ve got to help again, and you’ve just become a part of the flow, basically, that way.
Angeline: I’m just wondering because I’ve had clients tell me that I’m so good at really listening deeply to who they are, could the branding part, because it’s the content, the basis of the content, go with the video creation because everything hangs on that foundation.
Shane: It’s going to spill into it. Here’s the problem. For example, you just said, “My clients tell me that I’m really good at listening, listening, listening and pulling out,” but the problem is, that’s you, sitting there, listening, listening, listening, and that will work for a few, but it won’t work for many.
Jocelyn: It’s not as scalable.
Shane: Yeah, it’s not scalable. If you could help 5,000 people get comfortable on camera, the stone you’re throwing in the pond is a bigger ripple. I’m not saying you can’t have an ascension product where, okay, these thousand people come through, they all get comfortable on video. These 5% end up coming up working with me where I can listen, listen, listen.
But you’ve got to be able to create a membership in a way where they can get people results without you having to listen to every single one of them. It’s just not possible.
Angeline: I see the scalability.
Shane: That’s going to be the problem. Anything can be done. You can translate your skill set to people. One big thing that you’ve identified– it’s not that necessarily: it’s just you listening; it’s people like to be heard. Right? That’s why we created the Flip Your Life community, and we have hundreds of people talking in it, is because everyone listens to everyone. Lots of people help each other.
Even though Jocelyn and I could not possibly answer, there’s like a hundred thousand posts in the community. There is no way that two people could actually sit down and listen to every post. But they are getting heard, they are getting listened to, and they are getting help through our community managers, through our team, and really through the other members who help each other. That’s the community you’ve got to create. You have to create a community of listeners that mimics what you do so that it will scale, so that you can help more people. Not just so you can make more money.
Angeline: Right, no, I’m all about serving the people. I see that that is really another thing that transformed my business was seeing that it’s about serving. The money comes.
Shane: Yeah, the money happens. We set a goal to have 10,000 people in our membership by a certain date. One of our key points that we believe is, everyone deserves an answer. That’s why our podcast is bringing people on to ask questions. It’s not an expert coming on to promote their brand. It’s, no, we think that everybody deserves an answer. If someone posts something in our community, if we have 10,000 members, if we get to that point, how do we get them all an answer?
Well, we had to create systems and what would our team look like, and we had to think that out to make sure that that person got an answer. Even if it didn’t come directly from us, they would find the answer to their question. Not just a random Google search. A human would help them. That’s what you’ve got to think about here is, how can I create that where people feel heard without me having to hear every single one of them? Because you can’t help more people if you don’t.
Angeline: So true. Right. I do have another question related to this. I’m thinking that I mainly attract women. So do I just offer it to women? Is that a good niching down or is that not good?
Jocelyn: I say, yes. I say that you target women. If men join, if that’s something you want, that’s fine. If not, then you can really find ways to discourage that. Talk about, “Hey, if you’re a woman who wants to be on camera–,” there’s very easy ways to kind of exclude part of your audience.
Shane: There’s an awesome friend of ours, her name’s Melissa Ramos and she has– what’s her website called, Jocelyn?
Jocelyn: I think it’s Sexy Food Therapy.
Shane: Yeah, Sexy Food Therapy. She focuses totally on women and balancing their hormones and stuff. Jocelyn and I like to sign up for people’s e-mail lists and just figure out what they do, and look on the back-end to see how they’re marketing their stuff.
The first email I got was like, “Hey, does your period suck?” And I was like, this is not for me! That is the first e-mail. Like, literally, “Welcome, how’s your period?” and I was like, okay, I probably should not be on this list. But it’s awesome because her brand, the people that show up are definitely the people that need to be there.
I think that whenever you can niche down like that and be magnetic, both draw people in, but push people away– last we were really trying to focus our message on families, people with kids who are married, or just adults, we had to be really stringent in our language to say, these are the people we want. If you are trying to live on a beach in Thailand on $6.00 a day, this probably is not your community. But you have to do that. It’s uncomfortable at first, but you will see, it will draw the people that you want.
Angeline: Well, I love them and I just feel so bad if there’s a man who would want to get better on camera to not help him.
Jocelyn: I think if it’s something that you’re willing to work with, if you’re willing to work with men, but you don’t necessarily want to target them, I think that’s fine. If someone finds you, and they like you, and they want to work with you, I don’t think there’s anything wrong with that. But I think that it is smart to target your message to a certain person. In your case, I would probably target the women if you’re mostly attracting female clients.
Shane: Cliff Ravenscraft told us one time– we were having a conversation about scaling and how to serve so many people. We live in a really small town. Everyone kind of knows a little bit about our story, so we get a lot of questions at church, questions at the restaurant, at the coffee shop, Facebook posts, whatever. People want as much information as they can get.
This was a struggle for us when we first started getting noticed. Cliff told us that you have to serve a few people. You wish you could serve everyone. Your heart is always going to be in the, “Man, I wish I could help that guy,” or, “Man, I wish I could help that person.” But your mission has got to be, “no, I help these people.” There’s probably somebody else out there doing what you do for men. If there’s not, they will figure it out, and eventually, there will be. You just can’t serve everybody; you can’t help everybody. It’s just not going to be possible.
Angeline: Okay, thank you. I just needed permission, maybe.
Jocelyn: Yeah, sometimes that happens.
Angeline: I was really clarifying. I know about niching down, but I just somehow needed to hear it from you guys. You guys are so real, and you’ve built this great trust with people that you don’t even know, like me. I really feel like, okay, now, it’s okay to say no to men.
Shane: The reason that is, is because I know just from talking to you today, just from hearing this story today, your heart is in the right place. If your heart is in the right place, you can make mistakes, you can mess up, you can make bad decisions, good decisions. It doesn’t matter. As long as your heart is in the right place, you’ll keep moving forward and you’ll eventually be successful. I think that’s why people relate to us is because we started this business to help other people. And that’s what you’re doing.
That’s why you can have permission not to serve everyone. You can have permission to do those things because you serve a few people like you wish you could serve everyone else. That’s a powerful lesson that everybody’s got to grab onto because you cannot serve everybody. It’s just not possible.
Angeline: Right, thank you. That makes sense.
Jocelyn: Alright, Angeline, we’ve had a great discussion so far. I think that we have time for one more question today. What else can we help you with?
Angeline: I have an idea of what this looks like. I mean, I see it as a monthly gathering, having maybe two live calls a week and working with people on practicing. I’m wondering if you have any expert advice since you are the membership people, how to do this in a way that really will be successful.
Shane: I think that live calls might be the worst case scenario at first because you want people to come practice, and if you’re doing live group calls, you’re already throwing people into an arena where they’re already not comfortable. That might be a higher tier where you do live. I think that this would work better, and it might be more scalable– because like you said, there’s got to be evaluation of these videos. They’ve got to get to practice, right? That’s what you really want to provide to people, is that evaluation.
The way you would scale that is to create an environment where people could share their videos more comfortably, like in a forum where they’re not live. They can record it, upload it, it’s there. I think that you need community response on the videos and encouragement. You could have a forum called, “Encourage Someone’s Video.” It’s like, “Great job, you put yourself out there.” Then you could have another forum that’s like, “Critique my Video,” where it’s actually give feedback from different people like what they thought.
You could come in and chime in, you could train people, and eventually scale to a team. We have community managers now. Kat Jarman is our head community manager in our forum. She knows our stuff inside and out. She gives 99% the same answer we would. That’s more scalable, and it’s not as scary. If I was joining something that was like, “Here, become more comfortable on video. Oh, by the way, show up on Tuesday at 9:00, you’re going to be on live video.” I ain’t coming.
Jocelyn: I think that you have to be a little careful with the live calls, too, because once your community grows, that’s a lot of people to serve. You have to think about scalability from the very beginning, so I would just think about, what can I do to hold people accountable, yet not have to be personally involved so much?
Shane: Yeah, I think the live calls should be more like training. “Okay, guys, I’m going to demonstrate something from the training each week.” Let’s say you create a course that would take eight things to get through like a video on Monday, you practice all week. You watch the next course. It takes about two months to get through. It would be more like every eight-week cycle, you would run through each of those course.
Like, “Hey, guys, this week is this video. Go watch this, do this, I’m going to give you some more pointers,” take any questions in the chat or whatever, like a Facebook live kind of thing. But they don’t go on video. Now say, “Hey, post your video in the forum by Tuesday. Remember all these videos are private, nobody’s going to see this right now but us, so we can all practice in a nice safe environment.”
You go in, you can watch some videos if you want, you can get other people to watch the videos as you build people up in your community, and that’s just way more manageable. The big thing about memberships that we’ve learned is you have to think of them in an asynchronous way. You can’t always think of, “We are going to be here at Tuesday, and this happens from 8 until 9.” Things have to happen on other’s people’s time. Someone may get up at 3:45AM like you did this morning, make their video, post it. Then the go to work.
Somebody else jumps in at noon, and chimes in on it. I would make it much less appointment based, and more asynchronous that way everybody can participate and feel good. I would be scared to do that, personally, if I was going to do the video thing. Like, “Oh my, I’ve got to go perform.” And that’s exactly what their greatest fear is. Try to create a safer environment if you can.
Angeline: Okay, well, that’s what I was finding my workshops the part about being there at a certain time, people all over the country. That was a difficult thing.
Shane: It’s not possible.
Angeline: That was tough. But for me, doing live video is easier just to give a lesson than to record it. I know that sounds strange. I could just do it live, but I guess, live, when nobody has to be there.
Jocelyn: Yeah, absolutely.
Shane: Yeah, you can set it up as a live thing. You’re just not really requiring anybody to be there. You can be like, “Hey, guys, I’m recording a new training, I’m going live.” And you record it, and maybe a few people show up. But your ultimate goal is to create it in a replay-type environment.
Jocelyn: Now, I think the biggest thing is, you have to serve your audience, you have to figure out what they want. I mean, we can tell you all of these things that work really well for us. But if they don’t work for your audience, then it doesn’t really matter. I think, having honest discussions with your audience when you open up your membership, do it as a beta test. Try it the way that you think it should go, and ask for feedback.
Shane: You already have clients, too. One thing that we usually do with people who have one-on-ones, or they’re doing workshops already is– do they pay you on a retainer, or do they pay you by the hour? How do they pay you?
Shane: Okay, take your retainer clients, and go ahead and build this membership over to the side, but don’t tell nobody about it right now. Then, put your retainer clients in it as a value-add. That way, you don’t even have to worry about a beta launch. You can just put some people in there, and then say, “Alright, guys, now we’re going to do this, this, and this, whatever you like.”
Jocelyn: “What would be most helpful for you?”
Shane: Yeah. That way, to them, it feels like they’re getting more. And then to you, you get automatic people in there helping you build it. They’re already paying, so they’re vested. If you’ve got one-on-one clients who want to start a membership, put your one-on-one clients in the membership right now. Don’t charge them anything extra. It will grow faster, because you will figure all this stuff out really quick.
Jocelyn: Yeah, and I would just say, with whatever you set up, keep scalability in mind because people here working with you one-on-one, they’re going to want to continue to work with you one-on-one. But you just need to think about scalability and how you will make it grow.
Shane: We’ve learned this lesson the hard way over the years. Jocelyn and I, the only time we actually talk to anyone in real time is when we’re recording our podcast. Everything else we do with anybody else in our life, you have to talk to us in an asynchronous way, whether it’s text, email or Voxer. We use a walkie-talkie app where I can send a message, she can listen to it later. Jocelyn and I actually use this app. We don’t even call each other on the phone anymore because life is too busy to stop and do that. It’s just easier for everybody if you just talk asynchronously.
Jocelyn: We have learned this the hard way many times.
Shane: Many times. So if you keep those things in mind, I think you’ll have a great opportunity to scale and grow.
Angeline: Okay, wow. Thank you, that’s so helpful. It’s amazingly helpful.
Jocelyn: Alright, Angeline, we really enjoyed talking to you today. Before we go, we always ask all of our guests based on what we talked about on today’s call, what is one thing you plan to take action on in the next 24 hours or so?
Angeline: Well, I think I have to build out that membership site. I don’t have a website that’s operable now. I’m going to do it on my Facebook page that has an app on it where you can have a gate behind it. I think I’m going to build that out if you think that’s okay.
Shane: I think that you should use whatever tool you feel the most comfortable with that you can take action on in the fastest way because remember, everything you launch always looks different on day two, and eventually, you’ll change to something else. We’ve changed four, five times to a different software.
Whatever you can do today that makes you feel the best, you go for it, you make it happen, and you’ll be able to succeed a whole lot faster. Okay?
Angeline: Okay, I’m going to do that.
Shane: Alright, Angeline, that was an absolutely great call, a lot of deep discussion. Awesome stuff about building community, being authentic and just really serving people. Thank you so much for being on the show today, and thank you for letting everybody listen in. That is a vulnerable thing to let everybody hear people ask questions and we’re just really thankful that our members are awesome and open about that because we get message every week about how much this podcast helped people, and thank you so much for letting us share your story and your questions with everybody out there listening.
Angeline: Thank you so much, you’ve helped me so much. I really appreciate it. You guys are amazing.
Jocelyn: Alright, thank you for being here.
Shane: Super call today with one of our Flip Your Life community members. We would love for you to be a member of our community as well. If you would like to join our Flip Your Life community, head over to flippedlifestyle.com/flipyourlife, and we can show you how to join today.
Jocelyn: It is now time to move into our Can’t Miss Moment segment. These are moments that we were able to experience recently that we might have missed if we were still working at our normal 9-to-5 jobs.
Today’s Can’t Miss Moment is getting our kids some shirts for their YouTube channel. Our kids have a YouTube channel, it is called Flipped Lifestyle Kids, or FL Kids. The other day, I was thinking it would be good to get some t-shirts for them because usually we’re just these weirdos who wander around like theme parks and–
Shane: And get yelled at by the people that work there or bump into people as we’re filming our children.
Jocelyn: Yeah, and so I just thought it would be a nice idea if, for once, they had something on that said, “Hey, check out our YouTube channel!” so that people wouldn’t think we were just random people who liked to film themselves.
Shane: This is a Can’t Miss Moment because it was like one of those surreal things. The more you do, and the more you get into online, you just start doing everything. I took a picture of the kids and they were so excited because they loved having their own YouTube channel. Isaac actually came home from the first day of school recently, and said, “Everyone freaked out when I told them I had a YouTube channel,” because it made him a star in his classroom.
As they were wearing these t-shirts that we had had made, I was like, “Our kids have a brand. Our eight-year-old and our six-year-old literally have their own brand.” They’re learning the fundamentals now that’s going to help them build their own businesses later. It’s just like, that opportunity you just never even think about when you’re living the society life, the normal life, the 9-to-5 life, and you’re doing things the way the world tells you to do it.
I mean, you do all the normal things, but then you don’t think about more. It’s always about, “We’ll go to school,” and then later on, you go to college, then you might be a doctor or a lawyer or something, whatever. You just get so pigeonholed. Our kids have a brand, and that just blew my mind when I saw that because, man that was just awesome.
Jocelyn: And, shameless plug, if you haven’t subscribed to their YouTube channel yet, please do!
Shane: If you have a child between the age of 6 and 12, please go to FL Kids on YouTube.
Jocelyn: You can go to FLKids.tv and that will take you to their YouTube channel, and please subscribe because they’re obsessed with the number of subscribers.
Shane: And like their videos, please like their videos. It will make their day, and that’s what it’s all about. It’s just keeping them positive, keeping them encouraged. Actually, we’ve got some really good views. Anna Jo’s got a video where she cut open a squishy toy and squirted it everywhere. It’s got 10,000 views.
Jocelyn: With Shane, it’s just sort of a mishmash. It’s just things that they like, it’s just video games, it’s playing with toys, it’s our travel adventures, just a variety of things that kids like.
Shane: The goal is to help them create content, understand that they have a brand that has an identity, and just lay the foundation for their future endeavors whenever they get into this stuff. I really encourage you guys as you go through your online journey, we, as parents have a tendency to step away from our kids, and not let them be a part of it.
Include them. If you are a recording a podcast, record a podcast with your kids. If you’re doing videos, do it with your kids. Not only will you be able to spend more time together, but you will change their life with what you teach them along the way.
Shane: Before we go today, guys, we want to share a Bible verse with you. Jocelyn and I draw a lot of our inspirations and motivation from the Bible. We want to pass that along. Today’s Bible verse is one of my favorites. It comes from Ecclesiastes 11:4, and the Bible says, “He who observes the wind and waits for all conditions to be favorable will not sow, and he who regards the clouds will not reap.” Now, what this Bible verse is saying, guys, it’s a very fancy way to say, “It ain’t gotta be perfect.”
You can’t wait around in your online business for all conditions to be favorable. You can’t wait for the right opportunity for the clouds and the wind to blow by the perfect chance. You just have to take action, so go out there and sow the seeds and get ready to reap the harvest.
That is all the time we have for this week. As always, guys, thanks for listening to the Flipped Lifestyle podcast, and until next time, get out there, take action, do whatever it takes to flip your life. We will see you then.