Need ideas on monetization strategies?
Listen in as we talk to today’s guest about analyzing different monetization strategies for her online business.
On air with us today is a returning guest and Caregiver Advocate, Elizabeth Miller.
Elizabeth helps overwhelmed & stressed family caregivers find time for themselves and the things they love.
She initially launched as Savvy Sandwicher in Feb 2015 on SquareSpace, then joined the Flip Your Life community in October and participated in our mastermind, which led her to do a re-brand early 2016.
Her website, Happy Healthy Caregiver, is where she launched her products and her support community for caregivers craving work-life balance. She has tons of content, offers, and some members.
Elizabeth has already earned some money, but is looking into monetizing the brand even more and be able to work on her online business full-time.
With a network and speaking engagements lush with prospects, we analyze which route would lead to a more stable, recurring income.
We’ve seen Elizabeth take action before and it’s brought her some success, now join us as we help her take even more action to get her online business to the next level.
You Will Learn:
- Repurposing and repackaging old content
- What is a long-term nurture sequence
- Jocelyn’s long-term nurture email sequence strategy
- Automation & curation
- Institutional products & the workshop environment
- Plus so much more!
Links and resources mentioned in today’s show:
- Elizabeth’s Website
- FL 90 – Elizabeth’s First FL Interview
- Women’s Day with Elizabeth
- Grant Baldwin’s Website
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Success Story of the Week:
This week’s success story from our Success Story Forum in the Flip Your Life community, is from Rachel, and Rachel’s subject line reads, “414 Email Subscribers in Just Three Weeks,” and we’ve got a smiley face emoticon.
Rachel says, “In the last three weeks, I have done two webinars. The first webinar, I grew my email list from 0 to 232. I just finished my second webinar, and I now have 414 email subscribers. I’m not in any paying ads, just sharing things on Facebook groups. This is very encouraging. I think I will keep doing webinars.”
And you know, this is something we teach in our Flip Your Life membership in the Flip Your Life blueprint is how to get emails, how to go out and find subscribers, how to find your perfect customer, and put yourself out there to do it.
A lot of times, people have all the puzzle pieces, and they’re just not taking action.
We just want to congratulate Rachel today. She took action, that is why she went from zero email subscribers to 414 email subscribers in just three weeks.
If you are having trouble growing your list, if you are not quite getting the following that you would want to do, maybe you need to do some webinars, maybe need to take action like Rachel, or maybe you need to jump in the community with Rachel, and learn how you can do it, too.
We would love to help you write the success story for your online business.
At the end of today’s show, head over to flippedlifestyle.com/flipyourlife where you can learn more about building and growing a successful online business with the help of our Flip Your Life community.
Can’t Miss Moment:
Isaac was going to a new school, he was super nervous, and we were able to be there for him. He was really excited that we both kind of walked him in. We took him to his class, and got him settled in before we left. Anna just jumped out of the car and ran in. She is a different animal. But this always reminds us that the first day of school, how blessed we really are because we get to take our kids to school every day together, and it is kind of like our family time.
You can connect with S&J on social media too!
Thank you for listening!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
Jocelyn: Hey y’all! On today’s podcast, we welcome back Elizabeth and help her determine the next steps for her business.
Shane: Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright, let’s get started.
What’s going on, y’all? Welcome back to the Flipped Lifestyle podcast. It is awesome to be back with you again today. We are so glad that you tuned into the Flipped Lifestyle podcast. This is the place where we help you figure out what to do next in your online business. No shiny objects, no gurus, no gimmicks, just real people, real businesses, and real conversation.
Now, let us jump into our interview with our Flip Your Life community member and see what questions they have for us today.
Hey, Elizabeth, welcome back to the show!
Elizabeth: Hey, Shane and Jocelyn! Missed you guys!
Shane: Yeah, we missed you, too.
Jocelyn: Yeah, it’s great talking to you. The last time we spoke was on Episode 90 of the Flipped Lifestyle podcast, so it’s been a little while. If you want to listen back to Elizabeth’s previous show, you can just head over to flippedlifestyle.com/podcast90 to check that out.
How have things been going?
Elizabeth: It’s been a busy, busy time since I was last on with you guys. I’ve taken a lot of the suggestions and tips that you’ve provided at the podcast and in the forums, and at the time I had just established really The Happy Healthy Caregiver site, and had rebranded. I’ve got products up on my site, I became a certified caregiving consultant. That was a training that I did to kind of give me a little more clout in speaking and doing workshops and one-on-one consulting. I started a Facebook group, that was something that you guys encouraged that I do, the indoctrination sequence was something through the email. Doing a lot of batching of the social posts and things like that.
I did have a paid membership which was launched for the family caregiver community basically to help them integrate caregiving into their already busy lives.
Before the call, we were talking about how I’d been banging my head against the wall and trying to get that to be a successful paid recurring membership, and after talking to a consultant in the caregiving industry for 20 years, she says it’s very difficult to get family caregivers to pay for something, and she has tried different things over the years as well. I feel like I’ve met a lot of caregiving advocates in my space that are kind of going through the same thing. Long story short, I made that membership complimentary since then.
It’s still there, but it is completely free. They still have to have a login. Now, I’m at this place where I’m ready to pivot again and need some help and encouragement from you guys to talk through some of the things that are going on through my head and see where we can just, like I said, pivot, still help family caregivers, still help them integrate caregiving with their life but figure out a way to do that.
Shane: For sure, and for everybody, just a really quick summary, you help people who are taking care of elderly parents, elderly people, family members, things like that. Caregivers in the home, right?
Elizabeth: Yes, unpaid family caregivers that are taking care of normally their parents. It could be a spouse, it could be a sibling, but traditionally, most of my followers are taking care of elderly parents. It is all based essentially on my own experiences. That was what prompted this business.
Shane: Okay, I think there are some interesting things here before we jump into exactly where you are at. Every business is really different, but what is constant usually when we are trying to build a recurring revenue business is we have a set of customers that are willing to pay is over and over. Sometimes that looks like a monthly membership where they have access to a community, access to coaching, access to help. Sometimes it’s, “Hey, I’ve got a new course,” and then three months later, “Hey, I’ve got a new course.” The goal is to create forever customers who will come back again and again so we are not constantly trying to find new customers. I love the nuance, the little thing that you figured out in your space, the community is part of it but it might be the free complimentary part that supplements other things we do to monetize. For everybody listening out there, don’t be afraid to think outside the box. Figure out how you could create forever customers that are going to pay you again and again. It doesn’t always have to be, “Hey I have a monthly membership where you pay me $29 every single January 3rd, or March 3rd–” you know what I mean? I think it is cool that you kind of found out through talking to these other professionals.
Elizabeth: Yeah, I think we kind of all around the same page, the caregiving advocate community, I’ll call them. There are these certified caregiving consultants that I’ve networked with. I will say that one of the best things that has happened I think since last time I’ve talk to you guys is I have this extensive network of other caregiving advocates and it is a very mindset of abundance, we help each other, we promote each other, if we have questions we can’t answer, we have people we can go to. I’ve done a lot of caregiving-related podcasts and yesterday I got interviewed by women’s day, which I’m hoping will get some nice traffic from that. I do feel like there is success. I have a successful pro bono business, is what I call it. I’ve been throwing a lot of spaghetti on the wall to see what sticks. But really I’m in this give, give, give, and I know that it is making a difference for people but at some point it is like, “Okay, I need some monetization happening here.”
Jocelyn: All right, Elizabeth, I think we’ve got a good picture of where you’ve been so far, and some changes that you made in your business to possibly get more people involved in your funnel, or to get more people interested in what you have to offer.
Shane: And it sounds like you’re building an audience, and that is half the battle. We’ve got some audience there, let’s talk about your questions now about what we need to monetize.
Elizabeth: Awesome. Okay, so first question is I mentioned my head is spinning with all kinds of ideas to help monetize the business since the membership went complimentary. Part of what I want to do is, I’m still working full-time so I want to make the best use of my time and be wary of that as I want to repackage potentially what I already have. When I first launched way back in 2015 on a different brand name, I didn’t have the traffic that I had now. Part of me is thinking that maybe I should dust off my e-book, which really my eight-week action plan that I have in my membership community is still in there, but I could probably do more to expand that. That was one idea.
Or to just sell the 8-week action plan– I could call it something else– but sell it in a different way, repackage it and do more of a way to push it out through an e-mail series or something like that. One thing that I am concerned about with family caregivers is their time is so precious and they are already overwhelmed and spread too thin that I do feel like a way to push content to them may be better than asking them to pull it out of something like that community. That was an idea.
I have met with a small business development center, it was like a free thing which is anyone listening out there, that was something like a local university offer, a small business development center. It was a great way to pick his brain and get his thoughts on my website, and so forth. One of the things he recommended was doing continuing education classes, and to test that out. That was a thought. Offering bundles either to assisted living communities or elder law attorneys where we have this audience where they could potentially pay me to do presentations and we would market it to each other’s groups and I would do that or corporate wellness programs, and I try to pitch it to my own, and they are chewing on that. I’ve also been approached to do a podcast where I could potentially be on a network and get advertising revenue that way.
This is kind of where I am at: these crossroads, and I’m looking at all these directions, and I’m thinking, “Okay, where do I go from here? Where does it make sense to try?”
Shane: Let’s break this up in a couple different things. Jocelyn is really good at taking old stuff and repurposing it. She did this with our email list recently this year. I think that maybe she could speak a little bit of that and then I will talk about maybe a couple of these other options to see how we can work it all in. Let us talk about repurposing the content first.
Jocelyn: One thing that I have done for the elementary librarian business is, I had taken old blog posts and just old resources that I created, and I made what is called the long-term nature sequence. If people don’t become a customer from my regular auto responder sequence, they go into what is called a long-term nature sequence. Recently, what that means is that you continue to provide value for them, you continue to give them information that they need without necessarily expecting anything back in return. It is okay to occasionally ask for something in return. Mostly, it is just to develop that relationship with them for whatever reason, they were not ready to purchase from you the first time you asked them, so just continue to build the relationship, use that content that you’ve already created that most people have probably never seen before. Like I said, just develop that relationship with them so that they could potentially become your customer in the future.
Shane: And we could even do is take that old stuff, turn it into an auto-responder. Like you said, you are pushing content to them, but every so often, maybe once a month, you offer a bundled e-book. You get that e-book situated, that eight-week thing or whatever or new stuff that you can curate and create out of your old blog posts to let them by those things. We have another member. I can’t name her for privacy, but she actually sells PDFs like bundled content. They are really elaborate articles, basically, that really help in her space, the people that are in her space.
She literally sells those PDFs because they are epic content. People basically buy massive blog posts from her, and she makes really good money doing that. I’m wondering if you couldn’t even maybe create in depth reports out of your old stuff to consolidate that content. Take five or six things that were related, put them together, maybe you rewrite it a little bit to kind of tie them together, and you can sell these reports even for nine bucks. “How to get your parent into an assisted living facility,” and you’ve got this epic report that is nine bucks. Or “How to get my eight-week guide for planning around your busy schedule.”
I wonder if you could consolidate that, use the long-term nurture sequence, and make sure you’re pitching these– I don’t know it’s really call them, I guess– curated e-books from your old content, and represent it to these new people. This gives you continuity because what if 10% of your list, every month buys nine bucks from you? That is like a continuity model. Is that you are thinking of when you are consolidating that stuff?
Elizabeth: Yeah, I’m thinking, like you’re saying, some kind of nurture sequence where maybe, it is not every day. If they wanted to the eight-week action plan for example, it could be an eight-week series where every week has a theme. I give them a little challenge or content, check in with them, see how they are doing, and then it just kind of builds, and it is slowly getting them towards their goal of being a happy, healthy caregiver. I could throw in things like I do have a caregiver jar that is filled with quotes. That is a physical product. I could even throw in some of that stuff until I get the e-book, or some of these. I like the idea of the epic PDFs.
Shane: It doesn’t matter what it is. I think what you have to think of when you are not going to go with a membership model, you have to have a long-term set of stairs that they climb up where people keep paying you. Let’s say you’ve got 1,000 people. If you get 100 of them to buy something from you, they are very likely to buy something else from you. If you can give them that as you go, and have more these things, but it is automated, you don’t want to be sitting there and writing a pitch email every week. You want this to be like, “Okay, I have 52 emails. Free thing, free thing, free thing.” And these are links to blog posts that you’ve written before.
It may even be blog posts that are included in the epic guide. You can just say, “Hey, here is link to a blog post that I wrote about this.” “Hey, here is a link I wrote to a blog post about this,” and then you do that a third time, and then on the fourth time, maybe it is a collection about your 10 best post about that topic, and you sell that for $9.95. Your job is to get the content into their hands. You are trying to push it to them. It doesn’t even matter if you gave them two or three parts of it for free, you can still sell that at the end.
Elizabeth: How does it initiate that long-term nurture email sequence, like when you did it, Jocelyn, for your group? Did you just start it and everybody is in it?
Jocelyn: Pretty much, I just wrote it out. The way that I do mine is I go ahead and write all the emails for the entire year. You can do it in a number of ways. If it seems overwhelming to you to email weekly, that would be 52 emails you have to write, then start out biweekly. Get 24, 26 emails that you would write. Or even start out monthly. If you are not talking to them at all right now, or if you’re just doing occasional broadcasts, even once a month will be a great start. Go ahead and write out and say 12 emails, and chat then just plan to fill in as you have time.
Shane: Once you get the long-term nurture sequence done, just go pick your whole list and start them in it.
Jocelyn: Just act like nothing ever happened. I wouldn’t make a big deal out of it like, “Hey, guys, I haven’t talked to you in forever, but–” don’t even say that. Just say, “Hey, here is some cool, free stuff for you.”
Shane: I think that this could be super short too, because 75% of the emails are going to be, “Hey, name, did you catch my great article on how to take your parent on a sleep schedule?” Or something. Whatever your article is, your blog post, these need to be short emails like they were written to a friend. If I found a cool article, I knew you would be interested with it, how would I write that to you? I would say, “Hey, Elizabeth, I found this sweet article on CNN today. It was about taking care of your parents at home. Check it out!” And I give you the link, and I just sign my name.
These aren’t long, drawn-out emails that you have to sell and make this awesome thing. It is just, “I found something cool here,” and then every fourth email would be, “Hey, did you know I had an entire e-book on picking a facility for your parents?” Or whatever it is that you choose. You just collected all these blog posts, and you turn them into e-books. There is also a really cool tool called Designrr.
Jocelyn: It is spelled kind of weird.
Shane: What it does is you can literally pick a page, you drop the URL in, and make it into an e-book, formatted and everything.
Elizabeth: Oh my gosh, I love that.
Shane: Yes, and it is really cool. We’ve got some stuff going on in the backend that we are trying to put some of that together for content upgrades. We can turn our podcasts, because we have the transcript, into e-books and sell them if we wanted to. That is a really cool thing, and if you are curating content, you could throw this together really fast doing that. You can put multiple URLs in. You can put, “Oh, these five blog posts are all about picking a good hospital bed for your parents,” whatever it is, or, “The equipments you need in your house.” You’ve got one, two, three, four, five, you had a button, it formats it, you go in, you clean it up a little bit, bam, you have an e-book that you can probably sell for 10 bucks. That might help you do this a little bit faster, too.
Shane: Let’s talk about some of these other things, now that we’ve kind of got the automation and the curation. That two things that really stood out there to me were one, you said you had a podcast network that wanted you to do a show for them?
Elizabeth: There is a caregiving podcaster who approached me about being on this network. They are putting together a network of caregiving podcasts, it sounds like, something in that space.
Shane: Are they going to do the ad revenue stuff for you?
Elizabeth: I don’t know enough about it. I could even dig. You know, my initial reaction was like, “Oh my gosh, I can barely keep going what I’ve got going,” but I need to figure out some way to monetize so if it seems like a good avenue, then I would definitely explore it.
Shane: Most of these podcast networks that are popping up, what they do is, they go to get a collection of experts, they all create podcasts, and then they facilitate getting guests or topics or ad revenue, and then it is shared or you are paid. That might be something really cool to do, and there are a lot of people that are having some success with that now. I wonder if you couldn’t use all of this free stuff, and you have so much authority. You are clearly being viewed as an authority in this space. If you start this podcast, maybe speaking is where you should go in this to go talk to facilities, go talk to caregivers and do events, and things like that because you could actually make pretty good money doing that.
Jocelyn: Yeah, and I kind of wonder, too, if maybe this is an institutional product. Meaning, maybe a local hospital might want to purchase it for their community and offer them classes on how to be a better caregiver how to better care for yourself as a caregiver.
Shane: That’s like a workshop environment, like speaking. Maybe speaking at workshops is where the money is here.
Elizabeth: I have dabbled a little bit in that last month within assisted-living. I marketed it at a senior tradeshow, and I had a sign-up sheet and I got a space for it. I actually had this sign-up sheet– you’d love this, Shane– before I even had a space for it, I’m like, “I’m just to put something out here, and see who signs up.”
Shane: That’s right. That is what I would like to hear.
Elizabeth: I got one of the assisted-livings at that event to host it, and they are interested in partnering with me. They haven’t offered to pay me for that, but it is kind of like a trial thing. Do what doesn’t scale first. I put together a six course workshop topic thing, and said, “Here are some things I could talk about. Which of these do you want to try next?”
Shane: Most of the online stuff I do say go for it, try it out, do what doesn’t scale. I would do one or two, and I would start demanding prices. I would put a price tag on it. When you are showing up in person, that is a little different. I think you’ll find most of these places have budgets for stuff like this. They’re going to be more willing to pay than just the normal customer.
Jocelyn: It is hard to talk about this because it’s kind of– I don’t know what you call it– I guess it is sort of like a thing that most people don’t talk about, but the way I think of it is that your services or what you are talking about is a lead magnet for their facility. As terrible as that sounds, the caregivers are taking care of them now but if they are already had a relationship with this assisted-living facility, and they can no longer handle it, then they would say, “Oh, well, I had a great experience with XYZ assisted-living facility. Maybe we should transition my relatives there.”
Shane: Yes, that’s genius. That is your selling point to the people who come to the workshop. “Are you caregiving at home? Come to the nursing home on the hill,” or whatever it is called. The assisted-living facility that most of the times, a lot of the times very into people’s lives they end up in these hospice facilities, things like that. You bring them in, you have a workshop of 20 to 30 people, you are helping them now and when they get to that point, they will come get help from the facility. That is how you sell it to these places to get in there.
Jocelyn: Yeah, I think that for them, it is a great service to offer because they are bringing in potential customers.
Shane: It is a no-brainer, advertising-wise for them.
Elizabeth: Yes, I felt that way, and I also felt that it was a very good thing for the residence families, the ones they already have as to offer as a supportive network like, “Look, we offer this. We are partnered with this person.”
Shane: Exactly. You can do multiple workshops, too. Some of your talks need to be for caregivers who are still at home, and then some of your caregivers are like, “How do you manage getting into the facility?” I know my mom and my grandmother, she had to go into a nursing facility last few years of her life just because there was no way we could take care of her; we didn’t have the equipment. But it was a really big struggle of, okay, not only do I have to work in my family, but I’ve got to work on going to this facility, which takes 20 minutes to drive to. You have to manage all that stuff. There are so many moving parts, nobody knows it until they are in it. You don’t think about that your whole life until it is like, “Okay, mom or dad is with me, now I am their caregiver. How do I do this?”
Jocelyn: I think really the issue here is for you to wrap your mind around to thinking of it less as a, “This is a service that I’m here to help you to do,” which is the truth, but I think that you need to reframe that in your mind as, “This is a service I can offer to facilities that is not only beneficial for them and their relationship with the community, but is also beneficial to their bottom line.” You’re going to have to start thinking about this as a business.
Shane: Yes. You can do this as a seminar for them, too. You can sell them training videos. Let’s say, you get in front of people and you do a talk about a topic. Couldn’t you film that, and sell that to these facilities to sell and return to their people? Couldn’t they sell it for you?
Jocelyn: Or as an educational tool just for them to have.
Shane: Like when someone checks in, “Hey, this is The Happy, Healthy Caregiver’s guide to managing your parent while they are in the facility,” or whatever. They sell it for you basically, or they buy copies.
Jocelyn: Yeah, what I would propose to them if I were doing this is to say, okay, include this in their fee. Like, “This is your free gift for joining–” whatever.
Shane: “I will provide you 100 copies of this DVD at $25 a piece, or whatever. You buy them, and then you just upsell it to your customers, and then you give into them as they check their parent in.” The speaker workshop angle seems your will house, I think. There is so much residual behind it. I think the podcast is a part of it, though. I would definitely explore that because that is just more authority, that is just more practice talking, that is just more everything. If this person is going to get you some ad revenue, too, now we have multiple streams of income, which all of a sudden becomes really safe and secure.
Elizabeth: One of the things I actually have been paid to do is I got together with a group of other caregiving advocates like myself, and we noticed that somebody was hiring for a content manager online for a certain big company that places caregivers in people’s homes. We pitched to them being bloggers for them instead of hiring a content manager, “Hey, hire us and pay us per blog post.” We are doing that as a pilot, kind of a 12-week thing, and I don’t know if that scales like how I would go about necessarily being a blogger, if there is so many of these home healthcare companies and things like that.
Shane: That can all be systemized. I have a friend who is a financial planning expert guy. He was a financial planner, and he started writing for a lot of different magazines and he actually has a team that ghostwrites for him. Maybe, you have time to write one blog post, but his team can do 10 blog posts. They can take these jobs to people, and say, “Hey, we need a topic. We need a blog post written about this. Would Happy Healthy caregiver do that,” and it has your name, and has your logo, but it is your brand, but you can ghostwrite that out because most of it is just research and things like that. You can come in, and add personal stories, or something that takes less time. Ninety percent of the other stuff you are reading in big magazines are done that way. The person whose name on it is not always the person writing it. Most of the time, that is not true. That does scale. Actually decently. But you’ve got to charge– I know that he charges hundreds and hundreds of dollars for somebody’s posts.
Elizabeth: Yeah, 499 is what it was for I think a 700 word, is kind of where we landed on it.
Shane: Lord have mercy, if you can get 10 of those a month–
Jocelyn: That is not a bad payday.
Shane: — That is not a bad payday. And you spend 20% of that money maybe to help you ghostwrite some of them, do the research, do the writing, you don’t have to process it. It is one of those things that you’ve got to do it yourself three months, then you expand when you figure out your system. That is how writers scale. They have teams of writers under them who help them.
Elizabeth: Yeah, what I like about it is that it is not me. I don’t mind speaking, but I do have this full-time job, and these parents and these kids so. It is just something to consider. It does kind of lead into my next question which was, I still love the membership model, the idea of monthly recurring membership and when I met with this caregiving expert who been in this field for 20 years, and she is the same person who said, “Family caregivers won’t pay for content,” is her general statement and I would love to see something differently, but she recommended and she said, “What I see that you are really good at is networking and batching and getting your brand out there, marketing, and things like that.”
She gave me this idea of a spinoff, I’m calling it where let’s just say it was called, “A Happy Healthy Business,” and instead of targeting the family caregiver audience, I was going up a layer and targeting more of these caregiver advocates who were like me. Also maybe the marketing people like at the those small assisted-livings and stuff who may not be fabulous at knowing how to do their blogs and other social media and stuff, and have a membership model about helping those people network and get their brand out there into the universe, and offer that as a membership model. I am speaking on that topic in November.
Shane: Like, how an assisted facility uses Facebook to market their services or a healthcare shop maybe promotes online to get people to come by. Things parents might need, like oxygen, canes, whatever.
Elizabeth: It is basically what you all teach me. It is what you teach me.
Shane: It applied to what you are doing.
Elizabeth: Yes, and how I batched my social posts once a month. How you batched your content, how I am able to juggle this side hustle with a business. When you think about these people that are going through this certification and trying to launch their own consulting business, or have their little mom-and-pop family care centers, they may not necessarily know how to do all that. It is a stretch though.
Shane: Yeah, it is a different world. I don’t care how long anyone’s been in this industry, because they’ve not been in than online industry. Every person we talked to looked us dead in the eye and said, “Teachers are the cheapest people on earth.”
Jocelyn: “They will never buy things.”
Shane: “They will never buy lesson plans. They can get everything you are selling for free,” and we sell them for $500 a pop, and we have no problem making hundreds and thousands of dollars doing it. The problem is, you don’t need everybody.
Elizabeth: I don’t need everybody, right.
Shane: You need 500 people to give you 25 bucks a month, and you’re making a fortune. I still challenge that, but I do understand that there could be challenges in your specific niche to doing it. The second thing, I don’t think there is anything wrong with that second path because you do know a lot more than they do about this stuff because you’ve been in it. I would be really careful about trying to do both at the same time.
Elizabeth: Yeah, I know there is a reason why I haven’t done it. I don’t like to start things and not do them, at least try to do them well.
Shane: Especially when you have put so much groundwork into all this networking and all these opportunities.
Jocelyn: I feel like you still have a lot of low-hanging fruit in this part of it.
Elizabeth: That is why we’re talking, that is why I need you guys!
Shane: Yeah, I would be really careful with that avenue. If an opportunity like that came along to do some consulting for something like that, I might try it, but not let it consume you. All of a sudden, you’re like, “Wow, that place paid me $1000 to audit their website and their social media, and give them a plan,” I mean crap, maybe that is the right way to go.
Elizabeth: Right, right.
Shane: So, if the opportunity comes, I wouldn’t turn it down. Especially because you are trying different monetization strategies right now. I would probably zero in on the in-person stuff, even though it doesn’t scale great free right now, and you’ve got a full-time job. Another thing, too, mentality-wise, the goal is to replace your full-time income, anyway. Don’t be afraid to go down a path that is very time-consuming upfront if it can replace the 40 hours that you are putting in somewhere else.
Elizabeth: Yeah, even if I could do half, my goal would be to go part time, and then not to just shut it all down at once.
Shane: Exactly. I think that that’s where there is going to be a lot of opportunity here, for sure. People want training like that in their places. We don’t do this stuff, training like this. There is a great guy named Grant Baldwin who has a website called thespeakerlab.com, and he focuses on people who want to make a living doing workshops, speaking at these types of events and getting paid to do it. That might be a great resource for you to check out, to learn how. It is not just, be on stage in front of 5,000 people, it’s, “No, I’m going into a workshop for 25 people,” and that is a great opportunity to because you can upsell things at the end. “Hey, thanks for coming to my thing. This was free. The facility paid for it. But you can pick up my book at the back of the room,” and you make 500 extra bucks. There are all kinds of opportunities there, and those opportunities compile big time. You start out making a little bit of money, then all of a sudden, someone is like, “Hey we would like for you to keynote our health conference,” all of a sudden.
Shane: Stuff like that.
Jocelyn: All right, Elizabeth it’s been super fun to catch up with you. I think that you have some great things coming up, and that you can really do a great job with this. Before we go, we are almost out of time for today, but we always like to ask people, what is one thing that you plan to take action in the next day or so based on what we talked about here today?
Elizabeth: I’m going to follow up with the person I reached out to at the assisted living, and get some future date scheduled for some workshops. I think that will be the next thing that I do.
Shane: Okay, perfect. I would love for you to curate something to sell at those workshops, too. Even if it is free, if you have 20 people show up, it would be great to be able to have something to sell at the event like that eight-week thing, and then maybe, “Hey, I’ve got this. You can grab a flash drive for $15, and it will have everything you need on it to do this thing.” Okay?
Elizabeth: Oh, I like the flash drive idea. Yeah, that is perfect!
Shane: Awesome, well thank you so much for coming back on the show. Keep grinding. Everybody listening is going to get something out of the show because it doesn’t always happen overnight no matter how hard you work. Sometimes you are just chipping away at the wall, and you are looking for something that is going to crack and bring the whole thing down, and you are really close to that tipping point. We just got to get pushing ahead and bust you through the wall, okay?
Elizabeth: Awesome, yes.
Shane: Super call today with one of our Flip Your Life community members. We would love for you to be a member of our community as well. If you would like to join our Flip Your Life community, head over to flippedlifestyle.com/flipyourlife, and we can show you how to join today.
Jocelyn: It is now time to move into our Can’t Miss Moment segment. These are moments that we were able to experience recently that we might have missed if we were still working at our normal 9-to-5 jobs.
Today’s Can’t Miss Moment is our children’s first day of school. This is a day that we’ve been looking forward to for a little while, not because we don’t want to see our kids, but because–
Shane: Man, summer is tough when you are working at home.
Elizabeth: Yeah, it is nice to be back on a routine. Just everybody doing the same thing every single day, it makes it a lot easier to get our work done. I think the kids actually like it, too. They will tell you that they don’t, but they really do.
Shane: And our kids just started — what is it? First and third grade. And so Isaac was going to a new school, he was super nervous, and we were able to be there for him. He was really excited that we both kind of walked him in. We took him to his class, and got him settled in before we left. Anna just jumped out of the car and ran in. She is a different animal. But this always reminds us that the first day of school, how blessed we really are because we get to take our kids to school every day together, and it is kind of like our family time.
We all get up, we all get ready, we all get in the car, pretty much 90% of every school day, unless something crazy comes up, and then we’ve actually started doing something this year a little different. Usually, we would go to school and we would talk to them, and maybe we get some homework done that we didn’t get done before. But now, instead of reading the kids their Bible stories before bed, we are reading their Bible stories as we go to school. We are in the car; we just share the Bible together. Jocelyn bought it, it’s like a devotional, right?
Jocelyn: Yeah, I think is called, “Jesus Calling,” but it is a devotional book for kids, and we read one every single day. It has 365 short devotions, and it’s been really good for all of us. It’s a great way to start the day, and we still get to go to school together every single day.
Shane: As much as we love our Can’t Miss Moments, there’s actually one thing we love even more than that and that is a success story from our Flip Your Life community. Before we go, we wanted to share an actual success story from the success forums in the Flip Your Life membership.
Alright, guys, this week’s success story from our Success Story Forum in the Flip Your Life community, is from Rachel, and Rachel’s subject line reads, “414 Email Subscribers in Just Three Weeks,” and we’ve got a smiley face emoticon.
Jocelyn: Rachel says, “In the last three weeks, I have done two webinars. The first webinar, I grew my email list from 0 to 232. I just finished my second webinar, and I now have 414 email subscribers. I’m not in any paying ads, just sharing things on Facebook groups. This is very encouraging. I think I will keep doing webinars.”
Shane: And you know, this is something we teach in our Flip Your Life membership in the Flip Your Life blueprint is how to get emails, how to go out and find subscribers, how to find your perfect customer, and put yourself out there to do it. A lot of times, people have all the puzzle pieces, and they’re just not taking action. We just want to congratulate Rachel today. She took action, that is why she went from zero email subscribers to 414 email subscribers in just three weeks.
If you are having trouble growing your list, if you are not quite getting the following that you would want to do, maybe you need to do some webinars, maybe need to take action like Rachel, or maybe you need to jump in the community with Rachel, and learn how you can do it, too.
Shane: Before we go today, we like to close every show with from a verse from the Bible.
Today’s Bible verse comes from 1 Thessalonians 5:16-19, and the Bible says, “Be joyful always, pray continually, give thanks in all circumstances. This is the will of God for your life.” That’s all the time we have for this week. As always, guys, thanks for listening to the Flipped Lifestyle podcast. Until next time, get out there, take action, do whatever it takes to Flip Your Life. We will see you then.