Want to be successful in getting new members join your community?
Listen in on this episode and find out!
Sharing her success and ready to take on the next level with us today is Veronica Lopez.
Veronica is an Educational Consultant who works with K-12 teachers. For about nine years, she has provided district and campus workshops, serving teachers through one-on-one coaching.
She has also provided one-off products through her website, http://math-lesson-plans.thinkific.com, and had successfully launched her membership program August of last year.
As a teacher herself, it’s been her greatest goal to provide quality content, support and service in order to make a difference in the education scene.
When she launched her first online course last year, she had earned $16,000.
This signature course of hers is aimed to help teachers with their state test preparation.
Her most recent success, an additional 70 members to her membership community, is a testament to how her strategy has enabled her to scale the business.
Now, Veronica is not stopping there. Her next move is still a mystery and that’s what we’re going to help her with in this episode.
We’ll be talking about some really cool strategies that have been tried and tested by Jocelyn, Veronica, and a lot of other members of our Flip Your Life community.
You definitely shouldn’t miss out, this might just get you unstuck and catapult you to the next level.
You Will Learn:
- Veronica’s webinar strategy
- Jocelyn’s follow up recommendation
- Flipped Life Cycle Basics
- Inventory & calculating your effective hourly rate
- Plus so much more!
Links and resources mentioned in today’s show:
- Veronica’s Website
- FL 86 – We help Veronica take her education business to the next level
- Flip Your Life community
- Flipped Lifestyle’s Patreon page
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Patreon question of the week from our Q&A with S&J YouTube series:
This week’s question is from Kathy, she says, “What are things that I should be looking for when I’m analyzing the data from my Facebook ads?”
And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel.
To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon.
Click on the image to Listen on iTunes:
To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife
Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!
Success Story of the Week:
This week’s success story comes from Ben, and Ben’s subject line in our Success Forum said, “I just got to 3,000 YouTube subscribers!”
Ben says, “I love YouTube and I just hit 3,000 subscribes this week. I’ve also noticed that my Twitter and YouTube follows seem to track evenly with my email list numbers, although I have no way to confirm where the conversions are coming from, it’s just a sneaky suspicion. I just wanted to step up to the brag table with my Flip Your Life friends, I love hearing all of your successes, keep up the hustlin’!”
Well done, man! That is awesome. We don’t just worry about sales funnels and sales in the Flip Your Life community, we talk about growing audience, getting subscribers, getting followers and building that fan base that can really help you build an online business.
Ben, you are doing a fantastic job, man! Congratulations!
We would love to help you write the success story for your online business.
At the end of today’s show, head over to flippedlifestyle.com/flipyourlife where you can learn more about building and growing a successful online business with the help of our Flip Your Life community.
Can’t Miss Moment:
Today’s Can’t Miss Moment is taking the kids to a pizza buffet and arcade after school. This is something that we do from time to time, the kids go and play the games, we eat some pizza and just hang out as a family. We just love being able to have that time freedom, not only to go and experience that and hang out with our kids, but also to avoid the crowds and be able to really take it all in.
You can connect with S&J on social media too!
Thank you for listening!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
Jocelyn: Hey y’all! On today’s podcast, we celebrate Veronica’s success of having 70 new members to her website.
Shane: Welcome to the Flipped Lifestyle podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family that figured out how to make our entire living online and now, we help other families do the same. Are you ready to flip your life? Alright, let’s get started.
What’s going on y’all? Welcome back to the Flipped Lifestyle podcast! It is awesome to be back with you again today. We’re so glad that you tuned in to the Flipped Lifestyle podcast, this is the place where we help you figure out what to do next in your online business. No shiny objects, no gurus, no gimmicks, just real people, real businesses and real conversation.
We’re super excited to have another member of our Flip Your Life community on today’s show.
Jocelyn: But before we get started with today’s guest, we’re going to read our Patreon question of the week from our Q&A with S&J YouTube series.
This week’s question is from Kathy, she says, “What are things that I should be looking for when I’m analyzing the data from my Facebook ads?”
To hear the answer to today’s question, you can click the link in today’s shownotes and if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/youtube and subscribe to our YouTube channel.
Shane: And if you would like to ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. That’s P-A-T-R-E-O-N.
Now, let’s jump into our interview with our Flip Your Life community member and see what questions they have for us today.
Our guest today has actually been on the podcast before, she was on the podcast episode 86 and our guest today is Veronica Lopez.
Welcome back to the show!
Veronica: Howdy! Thank y’all for letting me be here again.
Jocelyn: Yes, we’re super excited to talk with you today because you have had a lot of amazing success lately and we want to let our members know about that and also our listeners so that they can be inspired and figure out ways to make things work in their own businesses.
Shane: So, real quick, we won’t get into all the nitty gritty… if you wanna go listen to Veronica’s story and her origins and how she got into this online game, go back and listen to flippedlifestyle.com/podcast86, but let’s just give them the nuts and bolts story, so when you were on the show before you really didn’t have a direction yet, right?
Veronica: Right. Not for the online work. I wasn’t sure exactly what to offer, because I had actually been trying to offer several things on the website. My whole focus had been doing any live workshop at campuses and districts, and so I needed to figure out what would work in an online community, so that’s where we really jumped off from that point.
Shane: Once we got the podcast, you had a launch, it was a really good launch. You made $16,000 or something?
Shane: When you opened the doors, which was massive success anyway, right? And then, you got this membership thing opening up and all of a sudden you got 50 or 60 members, then it kinda grew over time. Then we get to December, and we’ll get into what you did, but tell everybody what happened from December and what the result was when you added all these new members.
Veronica: Well, I’d like to go ahead and mention that the initial launch, it was a membership site that’s for math lesson plans and what happened there is that I went ahead and launched a series of webinars. I did have a community but from the members that I had on my list, I probably had about 18 members signed up at that point, everyone that came after that at the initial period in August came in from the webinars. Then things were pretty slow, I did my emails and all of that kind of thing, and things were still slow so I had to even reach out to you in the community because I wasn’t sure if it was the content of my emails that wasn’t making things click for people. So, I had a massive fail when it came to the Black Friday Sale and the Cyber Monday and all that stuff.
Veronica: Of course, you can’t give up, you gotta keep going. So, I came up with a strategy to do another webinar series during the holiday break, so that was in December. That’s when I had that influx of 74 new members that came.
Shane: Wow! So that’s like an online training type things – webinars – and you just really put all your effort in the getting people to come to these things and you launched and all of a sudden 70 people signed up for your membership.
Veronica: That’s right! Now, the sign ups during the webinar were at, I think it was 39 teachers that signed up during the live sessions and the rest of that came from a follow up sequence of emails, and a little strategy that I put in there to see if it would work and I think it did for me. I don’t know if we’ll get into that in a little bit, or if you want me to jump into that strategy now.
Shane: I think it’s really important because that’s where we really wanted to get into here. I love how you said that you started with you failed on Black Friday. We’re like, “You know what? I’m dusting myself off. I’m doing this again a couple of weeks later.” You know?
Jocelyn: There’s a lot of people who wouldn’t do that. I mean, people would be like, “Oh well! That didn’t work, so this business is toast. Why even bother?”
Shane: Yeah. “I’m just gonna quit and do something else.” But you didn’t! You said, “No, that was one hiccup. That was a speed-bump. I’m going to keep moving.”
I love how you talked about webinars, it wasn’t all from the live webinars, because that’s what we’ve noticed too. A lot of people sign up in your replays, in your automation, in your follow ups, and it was so good that you thought strategically and it’s not just show up 40-45 mins and if people don’t buy, I’m a failure. It’s no, it’s exposure, it’s follow up, it’s getting them into my content and then taking them down in a path that will eventually lead to them joining.
So, just talk a little bit more about your strategy there. You had the live event and had a bunch of them sign up, then what did you do in your follow up emails for your webinar?
Veronica: Well, I had over 400 sign ups and I was disappointed, and this is typical I think when you start doing webinars, you kind of feel depressed because a lot of people that signed up don’t actually show up for the training. It’s difficult to try and make sure that they do show up, but you can’t give up if they don’t. You gotta just follow up if they’ve missed it. I do several live sessions because of that, so I know that people will miss but will come in another one. I do feel that there are more conversions when they attend live. So, I try to do as many of those as possible, but what I did this time around because I’ve been doing webinars for a few years, but I did differently this time around was that for the follow up, I offered a free course – a short course that was really built around the same topic that I was covering during the live webinar.
So, it was… I kinda built it as, “Well, you missed the live webinar, but I’ve got something more manageable information for you to be able to consume. So, if you would like to watch that, you can.” So, they join the free course and it helped on several levels.
One of the things I did was I asked them to take a quiz at the end and if they wanted to do that, they would get the information. If they have to take the quiz and then get information about how to join the membership, and most of the people that did do that quiz, signed up.
I think that the retention rate, because I know some of you who actually know about this stuff, you’re wondering how many people stuck around after the first month, about 65% of the people that joined that 1st month stuck around after that.
Shane: Which is awesome! Oh, it’s something like a webinar launch, that’s great.
Veronica: Yes, it was fantastic. It also helped me because one of the things that I struggled with is engagement in the forum, I had none. It’s been really difficult and a lot of that is my responsibility, because I’m not in there and as active as I need to be, but when I did this I offered this particular free course to the members in my community in the membership and I asked them also to take the quiz, because it was kinda connected to my membership but it was also additional information that I didn’t have inside the membership so I engaged my members that way too. That helped to make sure that they’d stick around for another month, and it helped on multiple levels.
The idea, to sum that up, to offer a free course that was related to the live training and I made it very easy to consume. Just very quick, short little videos and went over the slides. I had them take a little quiz and made them the offer if they took that quiz.
Shane: I think that it’s genius, what you did. It goes back to that magic wand thing, like they think webinars are like magic wands. No, webinars are just to get people to raise their hand, that’s its only purpose.
You had 400 something people raise their hand, then you had a bunch of other people step forward who actually showed up, but you know all of these people who didn’t buy were at least interested. You took them further down the rabbit hole with this mini course, it was like you were trying to tell them you understood, “I know you can’t be there, you didn’t have time, but guess what? This thing is bite-sized, it’s more manageable. You can do this whenever you want now.” and you know they’re interested so it’s just a matter of building momentum, that’s what the quiz did. It got people clicking, it got people engaged, so it was a lot easier for them to click the buy button when they actually got to the end of your process, basically.
Veronica: Exactly. Yeah, I thought that one of the challenges is when they don’t show up live, and at that point, I didn’t have a dynamic email sequence before the actual webinar dates. So, I had maybe 2 emails that went out and then the reminders. I use GoToWebinar, it sends a reminder a day before and the day itself, just reminding people to show up. I did two emails besides that, just to send extra information about what they would get if they did show up live. I’m in a launch right now as we speak and work with 3 different grade levels, so I already did the 5th grade webinars, now I will be doing 3rd and 4th grade webinars. What I did a little bit differently this time around and I’m seeing engagement a lot more, is that I had more emails going out to all those people that have signed up and leading up to the live webinar dates they are having a series of 8 emails providing cheat sheets and just some general information that I know that they need at this point of the year. Here in Texas, it’s state testing time, so I’m giving them content and it’s warming up our relationship, and making that connecting. I’m hoping that more people will show up live, because as I had mentioned, when they show up live, I do see more conversions. It’s really hard when all these people sign up and don’t show up, but that’s why I’m trying this strategy now.
I’m seeing more engagement, and what I mean by that is more people are sending me an email in reply asking me to clarify, or asking me this or that, and I think that’s wonderful. I’m hoping that’s going to go well for when I go do the live training, which is this Sunday.
Jocelyn: Yeah, for sure. I love the idea of getting these people warmed up and sending those things out, keeping on reminding them, not just relying on those email reminders from the webinar software – all of those are great things to do.
Shane: Yeah, but you gotta stay on people’s radar and that’s what you’ve figured out on the second pass. It’s not enough to just say, “Oh! They signed up for my webinar, that guarantees they’re going to show up. I gotta keep dropping breadcrumbs for them to follow to get there.” It’s important when you’re doing that, it’s like movie trailers, you want to give them a bonus and you want to warm them up, but you want to create mystery and engagement. They’re having that conversation with you and so you’re not oversatiating them and they’re, “Oh, I don’t have to show up, she already gave me everything.” It’s just you’re giving them nuggets of them until they’re, “Wow! What’s next? What’s next? What’s next?” until finally, the next thing is the webinar, basically.
Jocelyn: And you’ll never get 100% participation, that’s just a fact of life. You’re never going to have everybody show up to anything, but something that you can experiment with that I wanted to throw out there that I’ve done for Elementary Librarian before is to get their phone number, it’s optional, but you can get software that will send out a text message right before your webinar and I’ve done that before.
Shane: Because if people don’t check that email, they will get your text. Everybody looks at their texts. As soon as your phone buzzes, what do you do? You look down at your hand or your phone, right? So, that’s another great thing to do too.
I also love what you’re talking about after the webinar, what you were saying about engagement, one of the biggest things that people freak out about all the time is, “No one’s talking in my forums!” or “No one’s talking in my private Facebook group, what do I do? The whole business is going to fail if they don’t talk to each other.” But you were like, “They’re not talking to each other, but I don’t really care because they’re engaging with the content.” As long as they’re engaging in someway, it doesn’t really matter, that’s free people or paid members.
As long as they’re reading or looking or watching or listening or lurking, that’s engagement, that’s what you want. It doesn’t have to be a one-on-one conversation, basically.
Veronica: One of the things that you’ve mentioned in our community is the way that you know that you’re actually providing them a great service and doing what you need to do or what you’re promising to do is that they continue to be members, right? The money is being withdrawn from their credit card every month. You know that kinda keeps me going, but I know definitely that that’s a fail on my pat that I haven’t been doing this as much as I need to be doing it in the forums, but I’m kinda taking it in strides and doing working on one person… you can only do so much, so prioritize a couple of other things and as I keep growing I will be able to provide more service and actually build up that forum.
As long as it’s working for me right now, I’ll continue to do that, but it’s just… I was having a very hard time at the very beginning because I wanted to be everything to everyone. I think that the last podcast that you and I, that we did together, I picked up on that lesson, “You can’t be everything to everyone and just do what you can.”
You might not be able to do it all right now and it’s not all perfect, going back to the website and it doesn’t look fantastic or what I want it to look but you gotta focus on what’s gonna be the most impactful and help you grow right now. So that’s what I’m trying to do.
Shane: And did you say that the price was at $39 is that what it was? Or…
Veronica: It’s $37.
Shane: $37, at the numbers you signed up plus you take that retention out of it, I mean, your “website that’s not where you want it” gave you a $2,000 raise. So, it doesn’t have to be perfect and something else you said there that’s really just awesome impact is… I’ve got a friend who’s trying to do photography and he was making all these videos and he was sharing them, and one of them kinda went viral and got a bunch of likes and then he was all, “Look at this! It’s big time. I got 5 or 6 people who’ve reached out to me and said they might be interested in what I’m doing.” I basically just looked at him and I said, “How many people have actually given you money?” and he stood there in dead silence because he was so caught up in how popular this one video had become and he was so excited about the potential of all these people that told him that they were gonna hire him, but he didn’t take anybody’s money and provided service. That’s the only part of the equation, everything else is just feel good stuff. That’s what matters is when people are actually like, “Here! I love this. Here’s my money, I’m going to use this now.”
Jocelyn: Yeah, just goes down to do you want a hobby that lots of people are going to give you a thumbs up for OR do you want to make money in a business? I mean, it sounds like a funny thing that we’re making fun of people, but it’s not that it’s just what do you really want? Do you want to make money or do you want to mess around and make people feel good and get nothing in return?
Shane: I used to coach offense of linemen when I was a coach in high school. I always get stuck with the lineman guys, and the linemen are the guys in football that you don’t hear their name in the paper or on the PA system during the game unless they do something wrong, right?
I just told them, “Boys! Do you all want “”Atta boys and pats on the butt”” or do you want to win games on Friday night? Your money’s made on game night when you win.” And that’s what I have always viewed online business as, I don’t care about likes, I don’t care about followers or anything like that. All I care about is, are we winning when it comes time to sit down and count our money. That’s not greedy, that’s just staying in business and I love how you’ve just taken that whole notion to, “I’m just doing this stuff. I’m just doing webinars. I’m just launching. I’m picking a direction. I’m going,” and you’ve been successful because of it.
Veronica: Right. You know, one of the things that I wanted to mention, a quick note right here is I kinda did a thought analysis. I know we have to know our avatars, but I’m also a certified teacher and so I have that experience. I’m also someone who attends webinars, so I really sat down and did a checklist of, “What are the things that I do now as a consumer of webinars that I wish someone would solve for me?” and one of those things that we’re talking about, so thank you, Jocelyn. I appreciate that recommendation of grabbing their phone numbers, because when I miss webinars I know it’s because I just failed to put it or plug it into the calendar. I signed up, and especially since I’m a consumer of them I know which ones I need to sign up for, and it really irks me when I miss one. But one of the things I missed is putting it on the calendar or putting them on an alarm on my phone. So, I really sat down and I thought about the different things that I’m challenged by and so I’m trying to troubleshoot that so that I can provide those services or overcome those challenges when I am promoting webinars to potentials members. That was an eye-opener for me because I thought, “If I’m not willing to make those changes myself, well then I’m going to definitely have potential customers that aren’t willing to make those changes so how can I overcome them?” and that’s why that whole idea of if they didn’t make the live training what can I offer them that would be something easy for them to consume and that’s where that mini course, that idea came from.
The other thing is that… One of the things that I struggled with and I know a lot of people struggle with this is, “What to focus on during the webinar?” and I know we have to talk about the pain point, right? But when it came to lesson plans, the teachers were not really seeing that at the start of the year. We’re not seeing that as a pain point, because I work with teachers all the time in person and they weren’t seeing that as a pain point because it was the start of the year and they weren’t feeling that anxiety. I know it will come later, but I wanted them to join at the start of the year. What I tried to do with the webinar topics was address the pain point and give them a freebie that relates to that pain point even though they weren’t seeing the membership as an answer to that pain point. They were interested in the freebie and then that happens to me again in December, because the freebie that I have offered had to do with the state test which is not until right now happening in March and April, but they signed up in December to grab that freebie that they knew that will be something they needed for March or April. I thought that was really interesting and I haven’t fully processed that, but I think that maybe can help someone if they’re struggling with… I’ve got this product and they’re not seeing that particular product as a pain point, well the webinar topic may be the freebie that you offer would be something to help them with that pain point.
Shane: Right. That’s what Jocelyn does. Jocelyn doesn’t do lesson plan forums, or anything like that, she says, “Back to school,” or…
Jocelyn: Open house. I’ve done a lot of different types of training. Book Fair, how to survive a book fair. That’s one of my trainings that has nothing to do with my membership per se, but it’s something that elementary librarians will be interested in signing up for and therefore they will sign up for it, they will tell friends and that is kinda the purpose of how I choose a topic for my webinars.
Shane: Yeah, your webinar is not really ever supposed to just be a thing about selling your thing, and I think that’s where a lot of people fail with their webinars. It’s supposed to be training people to help them with a pain point they’re experiencing right now in their calendar, so that’s why at the beginning of the year, like in December, you always see tons of advertisements for New Year’s resolutions, set your goals, lose weight, change your life and all that, new beginnings. Someone may have a product that’s not even related to coaching or anything like that, it might just be something that’s for self improvement or self help, but they get them what they’re thinking right now – you’re thinking about goals and New Year’s resolutions in January, so guess what, that’s what the webinar is about then even though it might be selling something completely different, and I think you’ve really jumped on top of that, okay?
Jocelyn: Alright. Well, congratulations on all the success so far. We’re really super proud of you for everything that you’ve been able to accomplish and I know there are a lot of people out there listening that are just, “Wow! That is super awesome!”
Shane: Yes! 70 members, oh my gosh! That one little hit or time period is incredible.
Jocelyn: Yeah, it’s really great! And we’re super proud of you and glad to be a small part of what you’re doing. Let’s jump into how we can help you move forward some more.
Veronica: Okay. The question that I asked was, “I don’t know what I should be asking at this point.” But you all have recently talked to us about, in the community and also in our member calls, the flip life cycle and I think when you mentioned that during one of our online calls you explained something about, I don’t know the verbiage that you all used, I don’t remember.
Like the stagnation that comes after you’ve hit a certain mark, that’s where I think my solution is going to come from. I’m not exactly at the stagnation point, but I know that it’s right around the corner because that’s how I felt in November when I was trying the Black Friday and the Cyber Monday and I just wasn’t hitting the mark with emails. So, I knew I had to do something different and so that’s why I came up with the idea for the webinars in December. That’s my question, I’m not sure what to be asking because once you’ve already made some inroads, what’s next?
Jocelyn: I want you to not feel stressed about that because everyone goes through this. So, if you’re out there listening and you’re like, “That’s me! I’m at that point.”
Shane: “I’m just stuck and I don’t know what to do next.”
Jocelyn: It’s okay, we’re all there. We get there sometimes too. Shane will jump in and tell you more about the life cycle and kinda where you are talking about right now.
Shane: Yeah, if anybody wants to see this, we’ve actually got a course inside of our community and it’s called, “The Flipped Life Cycle,” and it basically takes you through the exact journey, what an entrepreneur goes through from the beginning until they make money, until they build a business, until what to do next when they get stuck.
We actually have that video available for the public and it’s at flippedlifestyle.com/lifecycle, so if you go there you can watch this video but in a nutshell what the life cycle says is when we all get started into entrepreneurship, something kinda pushes us into it. It could be something negative, it could be a desire just to do something on our own, but we get thrown into this entrepreneurial world and in the beginning you’re a yearner. You’re yearning for something more, right? And this goes a lot deeper in this video, so if you’re going to watch that it will tell you exactly what we’re talking about here, but after you yearn for more you’re going to start to dream a little bit and you go out and you try to learn how to start an online business, how to be an entrepreneur, how to do all these things. Now, there comes a point where people get stuck in that cycle, where they yearn and learn and year and learn and they never do anything, you’re passed that, Veronica, because you took action. You went and built something online and you started making money. You had a $16,000 launch, you got 70 new members and a big webinar thing, and you started coming on a high. That felt pretty good making 70 member during your membership, that felt great!
Shane: So, then you get on this high and you just start burning it up. I think that’s kinda where you are now. You’re just adding members, you’re keeping members and things are rolling around. The problem is this is another point in the entrepreneurial journey where people get stuck, in the burning phase. Of course, you don’t know what to do, you don’t know what to do next, you’re not exactly sure. What do you do? Well, last time I just worked as hard as I could, I’m just going to go grind and hustle some more and I’m going to make a little more money and I’m gonna grind and hustle and I’m gonna make a little more money that might be a little less, then all of a sudden you grind and you hustle, you grind and you hustle, you grind and you hustle, and you’re just spinning your wheels. Where you are and where you’re stuck is what we call the Burner’s phase and it’s actually leading to burnout, where you stop growing, you can’t figure out what to do next and you just get frozen.
What you gotta do now is, actually you gotta move back over to the other side of the equation. You gotta become a yearner again, you’re gonna have to sit down and say, “What do I want next to look like? How many members do I want? Do I want to do this membership? Do I want to change direction and make it into something a little different? How do want it to evolve? How much money do I actually want to make? How many hours do I wanna be putting into this?” You gotta come up with answers to all these questions, and you gotta become a yearner again. You gotta dream a little bit, and then once you write down that, you gotta learn how to do that. “I want to have 100 more members, but the problem is I wanna make this content too so I’m probably going to have to hire someone to make the content so that I can grow the membership”
You’re going to have to learn through the community, through trainings, through other things, how to make that next step happen for you and that way when you go back into that grind when you start becoming that earner cycle again and you’re taking it to the next level, you’ve got a plan in place.
So, I feel like you’re getting caught up in this dangerous cycle of, “Well, 5 webinars gave me 70 members so if I do 500 it will give me 7,000.” You know what I mean? You don’t just go grind and work forever. You can hammer that nail while it’s working, but you’ve gotta figure out what “next” would look like, that’s where you are.
Once you figure out what “next” looks like for you, it’s really easy to deconstruct how to put it together because you do what you’ve always done. You go get training, you talk to your entrepreneurial friends in the community, and then you put a plan together and you execute it. That’s the cycle, it’s endlessly going between Yearning, Learning, Earning and Burning, and then back over what does next look like. Yearning, earning, burning and learning. If you just keep doing that over and over again, then your business infinitely grows and scales. If you get stuck on one side or the other, then it will start kinda withering a little bit. Okay?
Veronica: Got it.
Shane: So, that’s what we need to talk about in the community is what’s next for Veronica. You’ve proven that you can do it this way, so if you double of that happened, what would that look like for you? How much work would it take? How many people would you need to help you? Once we figure that out then we start putting the systems in place.
Shane: Does that make sense?
Veronica: Yes, and I do know that the next thing is to do automated webinars, so I just happened jumped on learning the technology for that. But that’s my next thing, so I will definitely post in the forums when I jump into that and I’m hoping to do that within the next month.
Shane: A great action step for that yearner’s phase once you’ve hit it the second time around, once you’ve made money and you’ve burned it up and you’re like, “Okay, what’s next?” A great thing to do is to inventory every hour you’re spending on your business and calculate your effective hourly rate, how much you’re actually making per hour, right?
If you’re making $5,000 a month, but you’re working 400 hours a month, that don’t sound so good no more. You know what I mean? And then you look at your systems and you say, “Okay, well all of these webinars are working, maybe automated webinars would give me the time back,” but then what would that take to do? Are you going to need VAs to set this stuff up for you? What training are you going to have to go out and buy a course about, like on how to do automated webinars or something like that.
So, inventory everything that’s happening right now in your business, a true snapshot on a sheet of paper and start thinking what you want that to look like.
“Well, I worked 180 hours last month, I’d like to get that down to a hundred. How can I get that down to a 100 and still make this much money? Well, maybe I do automated webinars. How do I do that?” that will start putting pieces together to tell you what you need to go figure out so that you can reset the entire cycle and grow again.
Veronica: Got it.
Jocelyn: Alright, it’s been a great chat today, going over some big wins and talking about what is the next step for you. So, before we end our calls we always ask our guest to give us one action step you plan to do in the next day or so based on what we talked about here today.
Veronica: Well, I’m definitely going to take the inventory that Shane was talking about, so that I can better understand how many hours I’m putting into this and what my profit is. One of the books that y’all recommended was “Profit First” so I’ve started reading it but haven’t finished, I’m definitely going to dive into that.
Shane: Awesome. Yeah, you need to read that right now. One, because it fixes everything money-wise in your business, it’s an amazing book. Two, there’s a sweet priority chapter that tells you what to focus on and how to figure that out and that’s gonna help you through the moon right now as you go to the next step. Okay?
Veronica: Got it.
Shane: Alright, Veronica, thank you so much for coming on today and being so transparent in not only sharing the ups and the downs, but also how you started from nothing and have started building this amazing business where you can go and add 70 new people, paying you monthly and helping everybody else how to figure out the puzzle pieces in their business as well.
Veronica: Thank you! Thank you both and thank you to the Flipped Lifestyle community, it’s awesome in there.
Shane: Alright guys, that wraps up another call from one of our Flip Your Life community members, if you would like to become a member of our Flip Your Life community, head over to flippedlifestyle.com/flipyourlife and we can help you with your online business as well.
Jocelyn: Alright, next we’re going to move into our Can’t Miss Moment segment and these are things that we were able to experience recently that we might have missed if we were still working at a normal nine-to-five job.
Today’s Can’t Miss Moment is taking the kids to a pizza buffet and arcade after school. This is something that we do from time to time, the kids love going. They go and play the games, we eat some pizza and just hang out as a family.
Shane: And this is a cool experience and it’s a can’t miss moment because whenever we do this we usually pick the kids up off the bus, which is one of our favorite things to do, is to see the kids right when they get off the bus after school and then we go to these pizza arcades in town and nobody’s there, because we go at 3:30 or 4, right after school.
Jocelyn: The early bird special.
Shane: Yeah, we’re like the early bird specials. We get in there, we eat our pizza, we have the run of the buffet. You know how sometimes you go to a pizza buffet and you go out and you’re like, “There’s no more sausage pizza?!” and you gotta sit there and wait for it, that never happens to us because all the pizzas are out fresh and we get the first pick, and then we get the whole arcade to ourselves – every game, no waiting in line and the kids just have an absolute blast when they got the run of the place. There’s one pizza arcade in town where the kids will go ride bumper cars, so that’s one of the most favorite things that the kids love to do. We just love being able to have that time freedom, not only to go and experience that and hang out with our kids, but also to avoid the crowds and be able to really take it all in.
As much as we love to share our Can’t Miss Moments with you guys, there’s something that we love to share even more and that is a Success Story from one of our Flip Your Life community members. So, before we go we wanted to share an actual success story from the Success Forums in the Flip Your Life membership.
This week’s success story comes from Ben, and Ben’s subject line in our Success Forum said, “I just got to 3,000 YouTube subscribers!”
Jocelyn: Alright, Ben says, “I love YouTube and I just hit 3,000 subscribes this week. I’ve also noticed that my Twitter and YouTube follows seem to track evenly with my email list numbers, although I have no way to confirm where the conversions are coming from, it’s just a sneaky suspicion. I just wanted to step up to the brag table with my Flip Your Life friends, I love hearing all of your successes, keep up the hustlin’!”
Shane: Well done, man! That is awesome. We don’t just worry about sales funnels and sales in the Flip Your Life community, we talk about growing audience, getting subscribers, getting followers and building that fan base that can really help you build an online business.
Ben, you are doing a fantastic job, man! Congratulations!
Jocelyn: We would love to help you write the success story for your online business. At the end of today’s show, head over to flippedlifestyle.com/flipyourlife where you can learn more about building and growing a successful online business with the help of our Flip Your Life community.
Shane: Before we sign off, we like to close every show with a verse from the Bible. Jocelyn and I draw a lot of our inspiration from the Bible and we’d love to share that with our listeners.
Today’s verse comes from Colossians 3:17 and the Bible says, “In whatever you do, in word or in deed, do everything in the name of the Lord Jesus. Giving thanks to God the Father through Him.” In every success you have in your online business, remember where that blessing comes from, give thanks and you’ll keep moving forward into the plan God has for you.
That’s all the time we have for this week, as always guys thanks for listening to the Flipped Lifestyle podcast and until next time, get out there, take action, do whatever it takes to flip your life. We’ll see you then!