Having been born to a family passionate about music, Simone grew up loving every aspect of it and used to sing in their church with her sisters.
She was also fascinated with business and the internet, and went on to college and got a degree in Information Systems from business school.
The Christian Jukebox was a wondrous blend of her many passions. She had gotten the idea after her sister emailed from Spain asking for help to find a recording of a song for the accompanying musicians to play during her performance.
Simone did what any devoted sister would do, she scoured the internet but couldn’t find a quality recording. She thought “there ought to be a place on the internet where I can get quality Christian music,” and thus, The Christian Jukebox was born!
This was simply the beginning. She later relinquished The Christian Jukebox and had launched ECHE Music in 2013. Her latest venture intends to bring together indie Christian artists, helping them learn about the music industry so that they can better spread their positive message to the world as well as sustain their lives and ministries.
Simone is determined to turn her current membership layout into an indie artist’s nest. Her question now is, how does one create an engaging membership community?
Join us as we help her take her Christian music business to the next level, share strategies to encourage member engagement even when being a conversationalist isn’t exactly your strong suit.
Don’t miss it!
You Will Learn:
- The Results Driven Content Strategy
- How to turn a membership into a community
- The advantages of evergreen content: Automate and Rotate
- How to get your members talking even when you’re not a great conversationalist
- Plus so much more!
Links and resources mention in today’s show:
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Patreon question of the week from our Q&A with S&J YouTube series:
This week’s question is from Marnie, she says, “There are lots of down-times in my niche. How can I make more effective seasonal offers to my avatar and boost sales year round?”
And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel.
To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon.
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To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: http://flippedlifestyle.com/flipyourlife
Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!
Success Story of the Week:
Today’s Success Story comes from Paul and he writes, “My initial sales funnel is a success!”
“Alright, I just made new sales funnels based on who joined my list using which mini course. Now, this month alone, I’ve sold $203.00 in a la carte courses. I feel like the fly wheel is starting to turn. Maybe, just maybe, it will gain more speed and free me up to do what I prefer to do – teach – allowing me to pay for editors to post my backlog of content and ideas.”
Awesome job, Paul! We love seeing momentum. Usually when people come in they start from scratch, they build some content, they start getting emails and then they finally launch and they get a few sales, but then we start working on their sales funnel and all of a sudden they start making $200 a month, $300 a month, $400 a month and then it just escalates from there and Paul is starting to get to that tipping point.
So, great job, Paul! Keep up the momentum and keep going.
We would love to help you write the success story for your online business.
At the end of today’s show, head over to flippedlifestyle.com/flipyourlife where you can learn more about building and growing a successful online business with the help of our Flip Your Life community.
Can’t Miss Moment:
Today’s Can’t Miss Moment is one of my favorite Can’t Miss Moments ever because we got to go to Typhoon Lagoon, which is a water park down at Disney’s Magic Kingdom in Orlando, Florida. I love water parks! Water parks is just one of my favorite things to do, just go ride in the slides, go jump into the wave pool with the kids and take them to the little kiddie areas and the slides. I just love water parks, I can go to a water park every single day and we had never been to Typhoon Lagoon before. Jocelyn and I had never been there as kids, we’ve never been there as adults and the kids have never been there before either, so it was just awesome having this new experience.
You can connect with S&J on social media too!
Thank you for listening!
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Can’t listen right now? Read the transcript below!
Jocelyn: Hey y’all! On today’s podcast, we help Simone take her Christian music business to the next level.
Shane: Welcome to the Flipped Lifestyle podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams. We’re a real family that figured out how to make our entire living online, and now we help other families do the same. Are you ready to flip your life? Alright, let’s get started.
What’s going on everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again this week. For those of you who are new to the Flipped Lifestyle podcast, welcome! This is the place where we help you figure out what to do next in your online business. We are not your typical online business podcast, we do not do expert interviews or bring on A list guests who are promoting their latest book or course, we bring on real members of our flip your life community, real people building real online businesses and we help them on the air take their business to the next level, and then we let you guys listen in so that you can take your online business to the next level as well.
Jocelyn: Before we start chatting with today’s flip your life community member, we are going to read our Patreon question of the week from our Q&A with S&J YouTube series. This week’s question is from Marnie, she says, “There are lots of down-times in my niche. How can I make more effective seasonal offers to my avatar and boost sales year round?” To hear the answer to today’s question, you can click the link on today’s shownotes and if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/youtube and subscribe to our YouTube channel.
Shane: And if you would like to ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon, that’s P-A-T-R-E-O-N.
Now, let’s jump into our interview with our flip your life community member and we’re really pumped about our guest today, flip your life community member, Simone Henry.
Simone, welcome to the show!
Simone: Thanks for having me!
Jocelyn: Yeah, we’re looking forward to talking to you today and helping you ramp this thing up, but before we get started we want you to tell all of our listeners a little bit more about you, your background and what you’ve been doing so far online.
Simone: Well, in my background, I grew up in church. I have 2 sisters, grew up singing, music has always been a big part of my life.
A few years ago when my sister was finishing up her last year of college in Spain, she was asked to sing a song for a program and they didn’t know the song that she wanted to sing, so she asked me to find the song and send it to her so that they can hear the chords.
I scoured the internet and couldn’t find the song, that’s where the idea for the first iteration for my website came from. It was to be a digital download store where people can go online and find great music and download it to listen to.
That was a lot of years ago, since then I’ve actually shut down that business and that site, I kind of revamped and now I have a new brand called, “Eche Music.” I started that because over the years in working with the Christianjukebox.com and then CJB Radio, my radio station, I’ve come across a lot of artists who need help on the business side of things, because as an independent artist they don’t have the backing of a label. It’s kind of the wild west out there, it’s a do it yourself world, and for creative people they need guidance and they need help to know where they gotta go and how to format, how to organize everything in easy ways for them to be able to handle the business side of things so that they can get back to what they really love to do which is writing, recording and performing music.
Shane: So, this is like a virtual management service for Christian independent artists? Like how to get their songs on the radio, how to get their brand out there, is that what you’re talking about? “How to make a living off of your music and not just playing it for fun” kind of deal?
Simone: Yeah, I mean it’s really to help them to navigate all the business end of things.
Shane: We find that in a lot of artist type industries. People are usually one of three things: They’re good at marketing, they’re good at management, or they’re good at the thing they do. They’re like a technician, like you’re really good at singing, but you may not be good at marketing your singing or you may not be good at selling your singing to other people.
You’re kind of filling in the holes for independent artists who may not quite have the money or the funds, or the resources to go out and hire a full time team to do that for them.
Shane: Is this also to keep people independent? Is this a mission of yours? We have a really good friend who’s a very well-known Christian artist and he’s really super excited because he’s about to get all of his music back from the music business. Is that kind of a mission too or just help them navigate in the beginning until they are big enough and get signed with a label or something like that?
Simone: To be honest, I hadn’t really thought about that. It’s really just to help them in their independent journey. What we found lately is that there aren’t that many labels out there anymore, and for artists who do want to be on a label, they have to do a lot of the work of building their fan base first before they can even go to a label because nowadays, the label are looking for people who already fans and who are already organized and already have their stuff together. It’s like Shark Tank, you know? I don’t want to invest in you unless you’re already making money.
Shane: Right. Especially with YouTube and social media, people can make a living being an independent artist.
Jocelyn: This whole world really fascinates me, it reminds me of a lot of other industries, like Shane was talking about an artist, people who are writing books that are now writing them independently, people who are doing music independently. I just find it really fascinating, the different directions that people are going in a lot of these industries.
You told us a little bit about your business, you told us what it is you are wanting to do, your missions for Christian musicians. We want to get into the reason why you want to ramp this thing up online, and we always like to ask people to start with why. So, what is your why? Why are you wanting to grow this thing?
Simone: Well, I have 2 whys. One, for the artists, because I want to see them succeed. I wanna see the message that they have, the salvation of Jesus Christ, be out there in the world. I want them to have that help in putting that message out there. My second why is for myself and my family, I’m not married and I don’t have any children, but there are a couple of children in my life that I really like and I would love to be able to leave a legacy for them in that respect – I have a goddaughter and a niece. For myself, I’d like freedom, I want to be away from my day job.
Shane: Yeah, that’s so powerful for you to say that in that way, because I think that we all have calling in life, and your calling has been to help these Christian artists magnify their message. You’re kind of like the magnifying glass for them, but sometimes we get tied up in careers and jobs and the safe route or the secured route or whatever else society tells us to do and it can cover up our calling. I think it’s powerful that you want to do this. There’s nothing wrong with wanting to quit your job so that you can do what you think your calling is, that’s an awesome, awesome mission statement.
Let’s jump in to your actual questions here, and we’re just ramping this thing up, let’s figure out how we’re gonna take this to the next level and how we’re gonna create this business that’s going to be able to help these other people do this. What’s your first question on how to ramp that up?
Simone: My first question is, how do I take my membership from what it is now… I need steps, really. How to take my membership from what it is now to being something that’s more engaging and that people are going to come back to month-to-month. I do have a few members right now, but to be honest, I think a lot of them have or a few of them anyway, have forgotten that they have this membership and it’s just kinda drawing from their credit card and they’re not really paying attention.
Shane: Let me ask you this first, do you have a way to check when people are logging in and are you checking that?
Simone: I don’t.
Shane: Okay. So, that’s the first thing that you have to do is know exactly how people are using your membership. Like, we can go into ours and we have a little column in our data that says, “Last login.” So we can see when people login, I actually have that column open when I do expense reports, when I do our financials, it shows me when people pay their payments and right beside it on the date that they’ve paid, it shows me when they last logged in, so that I can get snap shots at anytime of any member or any groups of members to know if they’re using it. Here’s the funny thing, let’s say that 80% of our members login in a month, only about 10 to 20% of them will post or ask questions or talk, that would actually start a conversation, maybe another 10 to 20% will actually reply to a comment, they won’t start their own but they will jump into the conversation, so you’re only going to see about 20 to 30% of any people talking in any membership. It’s just like the real world, 10 to 20% of the people are the extroverts, running the conversation and getting everybody else in the group involved but we have a ton of other people logging in so what are they doing? They’re lurking, they’re reading, they’re watching the conversations, they may be watching trainings or whatever. So, it’s really important… One, to be able to see how many people are logging in and when, that will tell you exactly if they’re forgetting and are just paying for it. Right? And then the next thing you gotta do is don’t panic if everyone is not talking.
Jocelyn: Alright, let’s tell everybody a little bit about what it is exactly that your membership does at the moment, because I just want to make sure that we understand that.
Simone: Okay. Well, right now, I don’t actually have a place for them to talk. What I do have is… they can log on to the site, they can upload their music files and create a profile which eventually looks like an APK, it looks like a press kit, they can use it as a press kit.
Simone: And then I also send their music to radio stations in my network to get them some exposure.
Jocelyn: I like that, that’s a good thing.
Shane: Are they doing that? Are you seeing people upload songs?
Simone: They are uploading songs.
Shane: That’s one service that you offer.
Jocelyn: Which is an awesome service.
Shane: An awesome service, that’s a definite differentiator but what else, do you have training on how they can get gigs? Do you have training on how they can make their music sound better when they do their demo? What trainings are you offering?
Simone: Well, I actually just started a live workshop series where every month I go to a place that’s about an hour away from me that I have access to and I get people in a room and we do a live workshop and we network a little bit. I record those on video and then put those on to the website, so it’s a brand new resource library for them and I have them in categories. I’ve been doing that and whatever cheat sheets, or anything that I come across that they can use I’d put it in there as well.
Shane: Okay. I think what I’m hearing just from a general discussion here, and I know you just kinda revamped this thing and just started it, but going forward, I don’t think you’re strategically planning your content in a results driven way. You’re just throwing content in there, which is what a lot of people do when they open a membership which is fine, but if there’s no result, there’s no A to B in everything they do then people aren’t going to see the result, they are going to forget about it and they’re going to go away.
When we do a training, we always say, “Okay, what is a process that everyone’s trying to figure out?” Recently, people were really struggling with their long term nurture sequence, so we made a course, right then and there, a strategic course that had a beginning and an end on how to make a long term nurture sequence, because that was something that our community needed, it was something that they can take action on and most importantly, when they got done with the training and they got done with their action step, they had something to show for it.
While you are doing a cool thing with the workshop and it is neat to be a fly on the wall in those things, what you have to think about is what about the person sitting at home that’s not at the workshop, how are they going to get a result out of this?
Jocelyn: So, I think that what you have is really good. I like your service to people and the extra things that you’re offering them, I think that’s a good thing, so what is your plan for the actual community. Do you have a plan right now? I think that’s something that you’re probably missing.
Shane: You’re allowing people to network in person. How are you going to allow these musicians to network in your membership? That’s a huge benefit.
Simone: Yeah. That’s kinda where the trouble is, when I built this website and I wanted a membership I didn’t think about the artists engaging with each other. My plan for a membership site was really where they pay for access to whatever it is I would give them, but it’s only been lately that I’ve been thinking about having, not just a membership, but a community. I’m trying to figure out how to do that, how do I build a community and not just a membership.
Jocelyn: Right. There are a number of different ways that you can do that, I mean, one way is to do it right there in your site. That’s what we did with Flipped Lifestyle, we have forums that people can come into and talk, and it works really nicely. We have content there for them to look at, and different courses and trainings, and a community area where people can talk to one another and it works really well in that space.
For my Elementary Librarian space, the forums, people weren’t just really latching onto them that much as far as talking to each other so I decided to try Facebook group instead, and that’s been working really well for that space.
So, I assume that you haven’t tried either of these things yet.
Simone: I haven’t. No.
Shane: Okay. I would start, probably because it is the independent scene, that’s a lot of social networking, that’s a lot of YouTube-ing and things like that, right? Your people are probably going to respond to social media better than they would a forum, but what you have to do is lead that community, lead that discussion. If you could put your members in a Facebook group that only members get to join, now you can advertise, “Join a private network of independent musicians, to gather together and talk about music and share ideas and all that.” Now, you have another selling point, another reason for people to keep paying every month, because now they have access to a group or a community that is being led by a professional – YOU – and you’re curating all this cool information. Now, they have a reason to stay.
A lot of times people think that content is the reason they stay, but people actually stay because they don’t want to be alone. They were going alone and they were failing, so they reached out for leadership, they reach out for community, they reach out for coaching and training that can’t disappear from them or they’ll disappear from you. So, I think that community is what you need to be focusing most of your energy right now, along with a strategic vision.
If an independent artist was playing at church one Sunday afternoon, they’re up on stage and just singing a 3 or 4 song set, they came down, listen to the preacher, went up to sing a song at the end and then they left and on their way home, they’re driving, going, “You know what? I’m good enough to be a Christian artist. I’ve got some really good original songs, I’m starting a YouTube channel when I get home.” At that moment, what do they need to do? That’s the starting point. That’s your first strategic piece of content and then the next thing, and the next thing, which you’re gonna know better than us. Right?
Shane: That’s the kind of strategic content that you’re gonna make, and then if you can give them a private club to join of all independent artists, now they’ve got people to talk to, they’ve got people to mentor with. You’re not carrying all the load as being the coach, because it’s a community, and you’re gonna give people a reason to stick around.
Simone: Okay. I think either a group or a forum… I find it difficult for me to lead that kind of thing because I’m not a great conversationalist necessarily. I’m just wondering how I can really be the catalyst to get that going.
Jocelyn: Right. I’ll tell you how I do it on my Elementary Librarian group, because I’m not really super active in there everyday because I’m not a librarian anymore. So, what I do is I will plan days and make theme days. I make a big spreadsheet for my virtual assistant and I make little pictures, and like today’s theme is “Try It Tuesday,” and I said, “Tell us the name of a children’s book that we should try.” I just start conversations that way and people will respond to that, that way I’m involved, but not having to carry the group every single day and being there in real time typing conversations.
Shane: You can do crazy things like, “Cover Days.” Like Tuesday is a Cover Day, “Record yourself singing a cover song and post it to the group.” Right? Or “New Song Thursday, Record your latest or share a link to your latest recording.” You can even curate things, I know people that have built groups of hundred of thousands of people by curating cool content. You can just share something cool from the music industry, like you just said, any cheat sheet you find, anything like that you share with the group. Share curated stuff that’s not even on you to come up with this stuff, I’ve seen artists that have shared and were like, “How to draw an eyeball on a character,” or “how to draw an arm,” and they just share those things that they find online, but it drives discussion. People jump in, they disagree and agree, it doesn’t have to be a new thing everyday. You can do the same 7 theme days every week.
Jocelyn: That’s what I do. I have like 3 weeks of theme days. I don’t do one every single day, but I do one on certain days and I just repeat those every week, over and over and over again.
Shane: So she only had to come up with 21 ideas one time, set them on a schedule and the cool thing is if you can create them in an evergreen way. Imagine if once every two weeks you said, “Post yourself singing a cover song of a Chris Tomlin song or whatever.” Right? Some famous Christian artists, if they did that every three weeks, they would be creating new content every time and it’s the same theme, just different participation.
Jocelyn: Basically, what we’re trying to say is just start conversation. You don’t have to be around to participate in every single one, just be a conversation starter.
Shane: That’s a one day brainstorming session. Write 1 to 21 on a piece of paper and talk to your sisters, talk to those artists that you already know and get some ideas. Create 21 theme days, get a program like MeetEdgar where you can automate and rotate them automatically. It will just keep rotating through those days over and over, and as your group grows, new people come in, new ideas form, here we go… People will ask for things on theme days and you can add that onto your list. It kinda takes a life of its own over a period of time.
Jocelyn: And if you would like to see mine, just post in our community and I’ll be happy to share that with you.
Simone: Okay. Wonderful! Thank you so much, that was huge.
Jocelyn: Okay, Simone, I think that gives you a nice direction to go toward as far as starting a community. What else can we help you with today?
Simone: I actually don’t have another question. I think you guys have given me some really good starting places and some really good ideas that can take me to my next step, to my next level.
Shane: This is so amazing! That’s the first time that’s ever happened on this podcast, but I think it’s absolutely amazing that you’ve said that, because you’re like, “You know what? I’m not gonna get overwhelmed. I’m not gonna get 27 more ideas even when I’m on the show here. I’m going to focus on this!” So, if everyone’s listening to this podcast right now, better write that down. Get the next idea and do that before you try to get everything else.
Simone: Yeah! Because that’s like my biggest thing, I wrote a blog post a little while ago and I got so much great feedback and it didn’t really have to do with business necessarily, but it had to do with community. I just called it, “The Importance of Community.” I talked about an email that I had to write and it took me a month to write it. I was actually in the community and I asked, I put it out there, “Okay. I need some words to start this darn email!” And jocelyn gave me the words and it just flowed from there. Then from that idea I wrote this blog post and the importance of being able to ask somebody, being able to have somebody in your corner and I’ve been wanting to create that for my artists. So this is so great, having those 21 theme days and being able to just start the conversation and let it flow from there… that’s huge!
Shane: I love it how you just made the incredible argument for why everyone needs to build a community in their own business. Just to start, pick something, do it and see what happens. That was absolutely an amazing statement, one of the best things anyone has ever said on our podcast so thank you for that. It was awesome!
Jocelyn: Okay. We always end our podcast by asking our guest, what is one thing that you plan to take action on in the next day or so based on what we talked about here today?
Simone: Well, one thing that I can do right away is to grab that last login date so I know when people are logging in, so I can see who is actually engaged and who is paying attention in my membership.
Shane: Awesome! Here’s another thing right after that, take that list, when you get that information then go create that list for the 21 theme days. Send that to a couple people who are logging in and be like, “Is there anything you would add to this?” Let the artists give you ideas on what are some things you would like to talk about in this new Facebook group.
I bet you’d get some ideas you’ve never even thought of and that will help with you not having to come up with all those ideas, and it will be really community centric so when people get in there they’ll be ready to go. Okay?
Shane: Awesome! Well, Simone, thank you so much for sharing a little bit of your journey with us today. Thank you for asking an amazing question and for being a great example of someone who just takes action and gets out there and does it. If you need any help, we will see you in the forums, okay?
Simone: Thank you! Thank you guys so much!
Shane: Super call today with one of our flip your life community members. We would love for you to be a member of our community as well.
If you would like to join our Flip Your Life community, head on over to flippedlifestyle.com/flipyourlife and we can show you how you can join today.
Jocelyn: It’s now time to move into our Can’t Miss Moment Segment, these are moments that we were able to experience recently that we might have missed if we were still at a normal nine-to-five job.
Shane: Today’s Can’t Miss Moment is one of my favorite Can’t Miss Moments ever because we got to go to Typhoon Lagoon, which is a water park down at Disney’s Magic Kingdom in Orlando, Florida. I love water parks! Water parks is just one of my favorite things to do, just go ride in the slides, go jump into the wave pool with the kids and take them to the little kiddie areas and the slides. I just love water park, I can go to a water park every single day and we had never been to Typhoon Lagoon before.
Jocelyn and I had never been there as kids, we’ve never been there as adults and the kids have never been there before either, so it was just awesome having this new experience.
For anyone who has never been to Typhoon Lagoon, this is like a waterpark on steroids. They have amazing water slides, and their wave pool isn’t like a normal wave pool where it comes on every 5 minutes… every 60 seconds or a minute or so, one giant wave comes out of the back of this machine and you can literally surf it. It knocked me down, flipped me over twice, it freaked the kids out the first time they were in it, but it was just a really cool experience and just like everything that Disney does Typhoon Lagoon is just over the top amazing.
What’s even cooler about this Can’t Miss Moment is we went to Disney, we went to all the parks, we went to these things but we were able to experience each park, we went to 4 or 5 parks within a week, the week we went to Typhoon Lagoon, and the money didn’t run out. We were still able to afford to go to Typhoon Lagoon and hang out with the kids and experience that, we didn’t have to pick and choose what we wanted to do on our week at Disney because of money.
Jocelyn: Also I love that we were able to rent an umbrella at Typhoon Lagoon. This is something that we did ahead of time. We have a Disney Planner and she was helping us with the trip and I had asked about maybe renting a cabana but they’re room for more people than we already had so she said, “how about an umbrella?” and I thought, “Oh! That would be cool!” So we were able to rent an umbrella in this designated area, we had a place to go all day long, we didn’t have to worry about running in and putting our stuff down on a chair because there was a crazy amount of people there at the opening.
So, that was just a cool thing, to not really have to worry about that, to be able to do it and not have to say, “Well, I don’t wanna spend money here because I need to spend that here.”
Shane: We love to share our Can’t Miss Moments with you each week on the Flipped Lifestyle podcast, but there’s one thing we love to share even more and that is a Success Story from our Flip Your Life community.
So, before we go, we wanted to share an actual success story from the Success Story forums in the Flip Your Life Membership.
Today’s Success Story comes from Paul and he writes, “My initial sales funnel is a success!”
Jocelyn: “Alright, I just made new sales funnels based on who joined my list using which mini course.”
Shane: Like they opted into, basically.
Jocelyn: “Now, this month alone, I’ve sold $203.00 in ala carte courses. I feel like the fly wheel is starting to turn. Maybe, just maybe, it will gain more speed and free me up to do what I prefer to do – teach – allowing me to pay for editors to post my backlog of content and ideas.
Shane: Awesome job, Paul! We love seeing momentum. Usually when people come in they start from scratch, they build some content, they start getting emails and then they finally launch and they get a few sales, but then we start working on their sales funnel and all of a sudden they start making $200 a month, $300 a month, $400 a month and then it just escalates from there and Paul is starting to get to that tipping point.
So, great job, Paul! Keep up the momentum and keep going.
Jocelyn: We would love to help you write the success story for your online business. At the end of today’s show, head over to flippedlifestyle.com/flipyourlife, where you can learn more about building and growing a successful online business with the help of our Flip Your Life community.
Shane: Before we go, we like to close every single show with a verse from the Bible. Today’s Bible verse is Proverbs 3:5-6, Bible says, “Trust in the Lord with all your heart, lean not unto your own understanding and always acknowledge Him and he will direct your path.”
That’s all the time we have for this week, as always guys thanks for listening to the Flipped Lifestyle podcast and until next time, get out there, take action, do whatever it takes to flip your life. We’ll see you then!