Need ideas on how to focus on your target niche market?
Listen in as we help today’s guest analyze his niche market to help grow his online business.
We are really excited today because we have another one of our international members on the program.
On air with us this week is Flip Your Life community member, Michael Hughes from England.
Michael is an Electrical Engineer by profession, but has had a huge interest in meditating, martial arts and health for most of his life. He has also been practicing his meditation for over 30 years and used to teach various practices like Tai Chi, Aikido and Jujitsu.
He is married and has 2 children, whom he shares his passion with, he even managed to help his wife conquer her fear through meditation.
He has been in the online space since for more than a decade and has since created a few websites. His main website, Quietmindsystem.com hosts his content that revolves around helping beginners understand the positive holistic effects of meditation on the mind and body.
He has created an eBook and used to send out CDs to supplement his learners, however sales aren’t coming in as they used to, so we’re going to help him figure out what he can do to find his perfect niche market.
Let the action begin!
You Will Learn:
- Our thoughts on product cross-promotions
- What do people pay for
- How much should I charge for a product
- How to invigorate your email list
- Plus so much more!
Links and resources mentioned in today’s show:
- Michael’s Website
- US History Teachers
- Jeanette Stein’s Website
- FL 93 – Jeanette’s Success Story
- Disney’s Magic Kingdom Travel Review
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Patreon question of the week from our Q&A with S&J YouTube series:
Patreon question of the week from our Q&A with S&J YouTube series. This week’s question is from Sheldon. Sheldon says, “Everything I want to teach can be found somewhere online with a little effort. How is it possible to sell content that people can find for free in other places?”
And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel.
To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon.
Click on the image to Listen on iTunes:
To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife
Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!
Success Story of the Week:
Today’s success story comes from one of our “Hall of Fame” Flip Your Life community members, Jeanette Stein.
“My site had too much traffic yesterday, (LOL) laugh out loud. I just had to share that I received an email this afternoon.
“On a recent analysis of our servers issues were detected with extremely high memory usage coming from your site. With this level of traffic, you require more resources than our shared plan can provide.”
I have been working on increasing my organic traffic to bulk up my list for summer. It looks like my work has finally paid off. It seems some math geek Facebook trendsetters have been sharing my stuff. I need to upgrade my hosting; no more shared hosting for me. It feels awesome!
That is an awesome success story from the community… when someone literally breaks the Internet. That is my favorite thing! When I read that, we just both started dying laughing, Jocelyn and I were checking our success stories and we were like, “Man, that is awesome!”
She was making pennies online before she joined the Flip Your Life community, and a few months later after joining, she was able to quit her job, and she has just been tearing up the online business space since she has been doing at full-time. So, congratulations Jeanette on all of your success, but especially for bringing down your hosting company. That is epic!
We would love to help you write the success story for your online business.
At the end of today’s show, head over to flippedlifestyle.com/flipyourlife where you can learn more about building and growing a successful online business with the help of our Flip Your Life community.
Can’t Miss Moment:
Today’s can’t miss moment is heading to Disney’s Magic Kingdom. This is a Can’t Miss Moment moment for us because this is just something special to be able to do. Before we started working for ourselves, I have never been to Disney at all my entire life. Now we’ve been, I think this is our third trip to the Magic Kingdom, in the past couple years. Taking the kids to places like this and just having a fun time, and not needing to force ourselves to ride everything but instead say, “We’ll be back again soon!” and thanks to our online businesses WE REALLY CAN 🙂
You can connect with S&J on social media too!
Thank you for listening!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
Jocelyn: Hey y’all. On today’s podcast, we help Michael from England settle on a niche for his online business.
Shane: Welcome to Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started.
What’s going on, everyone? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again this week. For those of you new to the show, welcome. This is the place where we help you figure out what to do next in your online business. No shiny objects, no gurus, no gimmicks, just real people, real businesses, and real conversation. We are super pumped today to have another member of our Flip Your Life community on the show.
Jocelyn: Before we jump into the conversation with today’s guest, we are going to share our Patreon question of the week from our Q&A with S&J YouTube series. This week’s question is from Sheldon. Sheldon says, “Everything I want to teach can be found somewhere online with a little effort. How is it possible to sell content that people can find for free in other places?”
To hear the answer to today’s question, you can click the link in today’s shownotes, and if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/youtube, and subscribe to our YouTube channel.
Shane: And if you would like to ask a question for the Q&A with S&J YouTube show you can do that over on our Patreon page at flippedlifestyle.com/patreon. Now, let’s jump into our interview with our Flip Your Life community member, and see what questions they have for us today.
We are really excited today because we have another one of our international members on the program. It is Michael Hughes from England.
Michael, welcome to the show!
Michael: Hi, Shane, thanks very much for this opportunity.
Jocelyn: Yes, we are very excited to have you. I’m happy to say that I’m actually been across the pond one time. I have been in the wonderful city of London. It has been about, I don’t know, 12 or 13 years ago. It has been quite a while ago, but I really enjoyed my time there, I’m an avid hot tea drinker.
Shane: Jocelyn is a British culture in enthusiast. You need to know this. Yes, she is.
Jocelyn: I really.
Shane: She is a very fond of the British people. We are super excited about this call.
Jocelyn: Okay, Michael, we’re excited to have you here today, and we always start by asking everyone to tell us all bit about you, about your background, and your online business.
Michael: Okay. I’ve been an electrical engineer for most of my life. I’ve also meditated for about 30 years. About 11 years ago, I started a meditation website. I offer a free ebook, and if people download the e-book, they get an offer to download– or not to download but it used to be a CD– to order a CD. I don’t get many sales. I’ve thought about 4000 people on my email list, mostly from Twitter. I’ve got about the sales of the only 60 in all that time. Something is not quite going right.
Jocelyn: I like how you say, oh I have, like 4000 emails. That is pretty good.
Shane: That is pretty amazing actually. I do agree with you that there is a disconnect there. It is so funny, like you say you used to sell this CD, and you started 10 years ago. I actually started a website back in 2002. It was probably about 2004. I didn’t know anything about online business, but I was selling these plays and playbooks for my football website. But this was way back before I knew any of this. I was mailing people CDs on eBay. Like coaches. Now, you’ve stop doing that; do you know offer that as a digital download, or you just quit altogether?
Michael: Actually, was inspired by your podcast. I thought, well, I want to make a membership site. I canceled the CD. I sent an email to my list, and says, “I’m canceling the CD, if you want to it, buy them right now.” I planned to my make a membership sites, but I kind of stalled on that plan thing. I’ve got another website where I cure phobias. It happened kind of like accidentally because my wife had a phobia, she has had a phobia for lizards for 30 years. And because I’ve meditated for so long, I became aware of what emotions in the body. One day, I was on a way to the meeting. I had this anxiety in my stomach. I focused on the anxiety, and it shrank. It shrank to almost 0. I kind of experimented on myself who is with different emotions, I wonder if I could apply this to a phobia. I tried it on my wife, she had a phobia of lizards for over 30 years. She couldn’t even look at the picture of a lizard without screaming the house down.
Shane: So this was total terror. This was not, “Oh, a lizard, get away from me!”
Michael: Oh no no, this was terror, a phobia is terror. The picture, even a picture, she would scream the house down. I took it to her after I did this treatment I’ve discovered. I took her to a pet shop that had dozens and dozens of lizards. She went in there, and she was fine. I thought, well, you could offer this online. I sent an email to my list, 4000, and I also wrote an article on my website about lizard phobia, and I put a link on that article to a survey page, saying, if you want to help with phobia, I will do it for free.
So I did a few for free, and I said, “Well, people will probably pay for this.” Then, with this site, I am offering one-to-one sessions via Skype to cure phobias. I’ve done about 10 free ones, and I’ve done two paid ones at a moment. I’ve got one client at the moment. I don’t think it would be possible to turn that site into a membership, so I’m not sure how it would work because I have to talk to people, and then find out what they are feeling, and then talk them through the emotion. That would be time-consuming. Now, I’m not sure where to go from there.
Shane: Let me do a couple follow-ups here. Will quickly, what is the domain for the meditation site?
Shane: Quiet mind system. I really like that because that is kind of general enough to fan out. Then, did you start a brand new site for the phobia thing?
Michael: The phobia is a zonepointtechnique.com
Shane: Alright, so basically, you sent the email to all the people who had signed up on Quiet Mind System for this phobia thing?
Michael: I said, “If you have a phobia, I can help you to get rid of the phobia.” And a few people replied, and some people saw the article, and signed up from there. Now, the article that was on that site I’ve now transferred that onto the phobia site. A few people see that article and get in contact with me.
Shane: Just for point of reference here, because we wanted a kind of talk about this little bit, because I don’t think we ever mentioned this on the show. When you build one email list, should you email it from another niche? Do remember what the open rates were when you sent the phobia thing out to the list of the 4,000? Was it good, was an average, was it low?
Michael: No, I can’t remember what it was. It probably wasn’t that high.
Shane: Right, exactly.
Jocelyn: Generally it won’t be. Unless they are super related. I don’t know that those were related enough to really have a big response.
Shane: It is also good to list it as a best practice. I’m not going to say you can’t do it, because for example, when we started the US history site that teaches US history lesson plans, in America, I would say 80% of football coaches teach US history. So when we were going to launch the history site, we did mention that over to the other sites. We have done that in the past. But just in general, you’ve got to be really careful about cross-promoting products on your list. I’m assuming that meditation is a huge part of this zero pointing on in on the phobia. You’ve got to meditate down and find that emotion.
Michael: Well, I discovered the technique for phobia is from the meditation practice. I teach people, I kind of shorten meditation method for the phobias.
Shane: Exactly. I’m wondering if, just from the get-go, I don’t think this is necessarily separate because I think that Quiet Mind System as your website, I think the Zero Point Technique is more of a product underneath your general theme of meditation. I don’t know if the question is, “Don’t do this business, do this one instead.” I think it’s just like, you may have invented a service for your meditation business and then we can look at other things to make more passive beside that. What do you think, Jocelyn?
Jocelyn: Yeah, I guess I’m just kind of having a hard time understanding it because I just don’t really know this business very well. So is it something that you feel like, that could go hand-in-hand in some way?
Shane: If you are teaching meditation to overcome the phobia, that is kind of just like a product underneath the general theme of meditation.
Michael: I don’t advertise it as a meditation. I’m teaching the technique to remove the phobia. The people I am talking to, they don’t necessarily know that I’m teaching them a meditation. I am just getting them to focus on their body where the emotion is. It is not exactly a meditation. It’s come from the meditation.
Jocelyn: Yeah, I kind of wonder if maybe you could do like an advertisement for the phobia product on your meditation site.
Shane: I agree.
Jocelyn: It wouldn’t be necessarily e-mailing your list, and saying, “Here is this thing that is kind of unrelated to what we were already talking about. But it would just be like, “Oh, here is an advertisement for something.”
Shane: This is what we talk about a lot of times. You said you been meditating for how many years? How long have you been meditating?
Michael: Probably about 30 years.
Shane: So this is a definite curse of knowledge thing because from an outsider looking in, when you told us about this, I saw a meditation and then you’ve developed a technique. But that technique requires meditation. And I also think that people who already meditate would be more inclined to do that, which is why you did get some response from your meditation list. Sometimes, if you cross pollinate a list like that, most of the time you don’t get anybody to open. You might get 3 or 4% if you do something totally different. But just the fact that you actually got people to sign up, you’ve got people to give you money, it’s already there. And this goes back to the general concept of, don’t convince people to do your thing. They have to be looking for your thing. If they are already meditating, they are already looking to get in touch with their mind and all that stuff, now it is more likely that someone who meditates and has a fear who would buy this product. I think that these more go hand-in-hand than think they do, does that make sense?
Michael: Yeah, it does make sense.
Shane: I think this is more of the product inside your general client mind system, which is, “I’m going to teach meditation. Now that we know how to meditate, I’ve also that this other thing over here called the Zero Point System to help you with phobias. If you already know how to meditate, I would assume it would make the zero point technique little bit easier.” That’s how you discovered it was through meditation.
Shane: I think we need to combine our efforts here into one plan, and I think the better question that we could explore here is, you said it could not be necessarily automated or made passive. Why do you think that is?
Michael: For instance, every phobia is different. I have to talk to people, and then I kind of relax them. Then I bring up the phobia, I trigger the phobia, and then I see where in the body reacts with the emotion, but I call it a zone point, an emotional zone point, and then I have to help them to reduce that zone point. You might find points in your shoulders, even in your feet. If a person with a phobia, I can have all these zone points firing at once. I have to address each one, and then when you address them all, the phobia’s gone. I’m not sure how I could do that in an automated way.
Shane: Here is what I think is the problem. Number one, you’re thinking about all the fears. Phobia is not the niche. Phobia of lizards is a niche. There is only so many body parts on your body; you just said shoulders, feet, elbows, nose, I don’t know what they all are, but I would be willing that you could list 20 things that the fear like lizards would go through. The fear of lizards called Xenophobia? Is that what it is actually called? I think it is, because I just looked it up.
Michael: There are hundreds of names for phobias.
Shane: So Xenophobia, I think, is the fear of lizards. So listen to this, I just did a quick Google keyword search: 880 times a month, someone searches for fear of lizards. 8100 times, xenophobia lizard phobia is 390. So basically, lizard phobia treatment, that exact phrase gets 50 searches. How to get rid of the fear of lizards: 9000 searches a month. We’ve got 10,000, 20,000 people a month searching in the fear of lizards. I’m willing to bet, if you niche down far enough to the fear of lizards only, for right now, you could create a passive course. We could go through all the points, where are you feeling it. Alright, now, click over here. If you felt it in the shoulder, this is what you do. If you felt it in your foot, this is what you do. And you focus on that one specific fear. Show them the picture of the lizard. Give them an exercise to go to the pet shop with their friend. Now, once you’ve completed that one course, you just create a sales funnel to take these 10, 20,000 people a month searching for this, and that the ads are really cheap. Like three cents a click on some of them. Did you look that up Jocelyn to see what I was?
Jocelyn: Yeah that is actually called herpetophobia, or something.
Shane: That one is 1900 searches a month. So it’s a great search term. I’m wondering if you should not just say what are the 5 to 10 most common fears, period, that are searched for on the Internet? And I will only make courses for those 10 things. I’m not going to solve everybody’s phobias. I’m just going to do spiders, lizards, heights, and things like that.
Jocelyn: Or whatever the most common ones are, that would be a great place to start kind of just to open up that passive level, and I would even like to see you. You said that you were offering some free consultations. I think we could even still continue to do that, and maybe if people are willing, just use their first name and have that be content in your course.
Shane: You could also do this. If you made a course that was called “How to Get Rid of The Fear of Lizards,” or “How to Get Rid of the Fear of Spiders,” and you did make this, people could buy that for $100, but then they can hire you for $1000. Then, you are a consultant. People are going to pay to get rid of their fears. I think that is how you do this. You are teaching thinking too broad. You’ve got to narrow it down. Does it make sense? What do you think about that?
Michael: I’m sure there must be a way to do it. I’m just not sure how to do it.
Shane: I’ll tell you what we did. We’re releasing what we call the Flip Your Life Blueprint. That is the process that we know people have to follow to start and build and grow a successful online business, okay? Is everyone’s situation different? Yes. Do people come into roadblocks off the wall? yes. But we do not worry about that. We worry about the 80% of the content that every single person always asks. That is what we’ve built, and then for people who do have extraordinary circumstances, we have a forum. We have the ability for them to come unto our podcasts, there are additional aspirational things you can do. Higher products that require more money. But I would be willing to bet that some people, maybe the majority of people who came to your lizard phobia course, could probably make great strides, because not everyone is screaming– what was it you said, screaming all over the room?
Jocelyn: Scream the house down.
Shane: Scream the house down. That is totally British and we do not say that in Kentucky.
Jocelyn: That is not an Americanism.
Shane: We would say, like, “Yelling out of your mind,” or something like that. I would say some people, just like right now, I’m afraid of this, it’s bothering me but I if I just had a few techniques I would probably get over it faster. But then the other people could then hire you, and you could charge much greater value for your time. We can’t solve everyone’s problem with a digital product. You can solve most people’s problems with a digital product, and then fix other people’s problems with something else.
Jocelyn: Maybe, let us talk about your other site. The one about meditation. Is there something that maybe you could do there? Because I know that you were sort of leaning towards two different ways. Should I concentrate on this or should I concentrate on this? Is there a way that you think maybe you could make the one passive?
Shane: Do you think it’d be easier to monetize the CD onto a digital format, basically?
Michael: My intention was to do that, to turn this CD into a membership but I’m not sure how much to charge for meditation membership. Because the CD was in format of the five-day course. A different element of the meditation each for five days, and then at the end of five days, they have the whole thing. I’m wondering, how much would people pay for just a five day course on a membership site?
Jocelyn: What do you sell the CD for?
Michael: The CD sold for $20.
Shane: And you did sell 66 of those, so that proves there’s people out there that want it.
Michael: I sold about 60.
Jocelyn: I think probably that price per month would be a good place to start. You may go up from there.
Shane: And is the course to teach them how to meditate, is that what it is?
Michael: Yeah, It’s to teach them how to meditate, yeah.
Shane: What people usually pay for, they buy content for the first month. That is what people usually pay for. Content draws them in. What they will stay for is if you will lead them or provide them community so you could even do something like, you could write up a 365 day meditation guide like, “What we’re going to meditate on today,” or “What we’re going to do.” You could post those into a Facebook group that is private that members get to go into, or whatever. It is not really a challenge. Sometimes we tell people to do challenges. It could be. That could be how you get people in like a five-day meditation challenge but maybe it’s just you lead them, and help them decide what to meditate with, and you give them just a prompt each day. People pay for that stuff.
Jocelyn: And you answer the question as they have questions that come up.
Shane: Like, I’m losing focus. What do I do? Or I tried to focus on this specific thing today, and it didn’t work. Then you could have people take a picture of where you are meditating or something, like your spot. That’s what the layer you’re going to have to build up on top of that is some form of leadership that you’re going to be able to charge monthly.
Jocelyn: I assume that there are other techniques that you could teach them beyond these techniques that you have already.
Shane: You can meditate better than somebody that is five days after this course, right?
Shane: That’s what you’ve got to look at. If that is step one, once you’ve mastered that for a month, maybe your first month of membership is you take the five day course, then you meditate for the next three weeks, and now you’ve mastered that meditation. You give them prompts, but then what would you teach someone next if they mastered that?
Jocelyn: And they will be able to tell you, “Hey, I want to know about this.”
Shane: You’ve already got people that have bought your CD. I would be willing to bet that some of those people would go and come into a membership like this immediately even if it is just five to ten them and then you would have guinea pigs, basically.
Jocelyn: I think, of the two things that we talked about, this meditation idea is probably the better one.
Shane: It is the path of least resistance for sure. But I don’t think the phobia thing is off the plate. That is just much more narrow. You’re going to have to make that a much more narrow focus and sell it like a product.
Jocelyn: I think that is probably going to have to remain a one-on-one product, I would think.
Shane: Because once the phobia is gone, then what?
Jocelyn: Yeah, but I would charge a lot more for that.
Shane: That would be something like a $500 product. You would literally have to sit down and think, “Okay, I need to think of every point in the body where they are going to feel the pressure.” And then make something for each part.
Jocelyn: I love this example because this is a literal pain point. We talk all the time about pain points and solving people’s pain points. How much do they people would pay to not have the fear of spiders, not have the fear of lizards, not have the fear of flying. Those are really crippling things for people, and I think that they would probably be willing to pay a lot, as long as you can prove that you have created a result for somebody.
Shane: The moral of the story here, too, is and we’re the membership people, we know that, but not everything is a membership. And I think like a phobia is a great example of that because you begin the training, six weeks later, they don’t have the fear. Why would they pay for the next thing unless it is another fear? But the meditation, meditation is a lifelong pursuit of daily meditation. That makes much more sense to do recurring. You’ve done so much work on this, you are such an expert in this field anyway. I think this is one of those rare times that I don’t think it is wrong to do both. I think you just have to one first. Maybe the meditation site, and then we go to the other products.
Jocelyn: I would start there because you already have a huge list there. You already have the product created. All you have to do is make the backend for your membership, and you’re ready to roll on that one.
Shane: Community wise, I think that this really a much better thing for a social media group than a forum because I think that something like meditation, not that it is not important, but I think it straddles the line between a vitamin and an aspirin. Something that someone would go out at midnight to get, or something that they wouldn’t. You’ve got to make it so frictionless to get into your community and content that you’ve really got to create a system where you can talk to them where they already are.
Michael: I was thinking very hard about the aspirin and the vitamin because the meditation is more like the vitamin, or ‘vitamin’ as you say. The phobia is more like an aspirin, but one would be more likely to have a membership and one would not.
Jocelyn: I think it kind of varies from space to space, honestly. I think that we always talk about that it’s better to have the aspirin, and it is. But there are some opportunities like this product. I mean, you’ve had 4,000 people raise their hand and say, “I want to know more about this.”
Shane: And you’ve had 60 people buy it, so that means you just have to find more of the 60 people. And also, I would actually think that there could be an argument that meditation is an aspirin for some people. Me and Jocelyn, we don’t meditate, we don’t do it.
Jocelyn: I was kind of impressed with your meditation talk a minute ago because we pretty much knows zero about this.
Shane: But I have a buddy who, if he doesn’t meditate, it derails his whole life. He has this little machine that measures his brain waves, and all these techniques, and he studies it religiously. It is because he had a lot of problems, and meditation was what cured that for him. Meditation for him is 100% aspirin. He wants to go out and learn as much as he can, if he is not improving on his meditation techniques, his life is not getting better. So, you just have to focus on those people.
Jocelyn: And more likely, the people on your list that probably is an aspirin for them.
Shane: I think, you’ve been collecting those e-mails for so long. I think that this might also be a free kind of thing. You’ve got to pool people into meditation challenges of some kind. Maybe you have a challenge every Monday called Monday Meditation. You’ve got to warm that list up because some of those e-mails are old.
You’re going to have to really rev those people up to milk that one, and get as any customers out of it as possible. I think with what you’ve got, you can just start promoting this, and get a huge audience fast.
Jocelyn: Something new to talk about is going to reinvigorate those people too, so if you do open up this membership, it’s going to give you an opportunity to say, “Hey, guys, I have something new and exciting, and this is what it is.”
Shane: And you don’t just say, “Oh, it’s just that old CD.” Yeah, there is going to be new stuff too, but I’m going to make it new.
Michael: Well, I was thinking, should I re-record it and kind of expand it to 30 days or something, instead of just five days?
Shane: I think you could. For you because you’re such an expert and you’ve done this before, it’s not going to take you that long. You know, I wonder if you couldn’t just use the five videos. Week one is Learn How. I don’t think you have to do anything super crazy. Just a two-minute video that says, “Today I went to meditate on X. I want you to do with me. Now I want you to be looking for these three things, don’t forget your five points that I taught you. Alright, begin, and then post in the group. Show us where you meditated today, and tell us what the result was after you got done. How did you feel?” I think that is more what you’re going to create. I would at expand the training to 30 days because if you can tell me, if I want to learn how to meditate and you tell me this, “I can teach you how to meditate in 5 days or less.” Or if you looked at me, and said, “I can teach you how to meditate in 30 days or less,” I’m picking 5 days every time. Most people will because they want results quick. The other part is just the leadership part.
Michael: It is counter-intuitive because if it gives you more content they would pay more for it but if I do just five days, I think that is just not enough.
Jocelyn: Exactly. A lot of people have that fear, but really it’s not true. It is really more of the quality of the content. Are you solving a problem for people, and are you giving them an opportunity to come and talk about it?
Shane: Results are what matters, it’s how fast can you deliver a results. That is why, our courses, even on our thing… I remember when we started out, we bought a course on email marketing and it was like this 50-video course of how to write of every email ever, and I’m like, “This is stupid. I can do the same thing in 30 minutes, and tell people exactly what to do. So we made an email autoresponder course, and gave them a template to fill out their first seven emails. It gets the same results but in less time. That is what most people really want.
Jocelyn: Depending on the type of membership, some people might not even watch the training at all. Maybe some people just want a place to come and talk about what is interesting to them.
Shane: Yeah, some people just want a place hang out with some people with like them. I would say that probably between 40 and 50% of people who join our community, the Flip Your Life community, are not even there for the content. They don’t go near the content. They go into the forums, they go into the groups, and they talk about their day-to-day business, and they share their successes. They make their action plans to get some accountability and that’s why they joined. That is the layers you got to put on top of your content and everything is going to be great.
Jocelyn: Okay, Michael, well we have giving you a lot to think about, I know. We always end our calls by asking, what is one action step, something that you are going to do in the next couple days based on what we talked about here today to move your business forward?
Michael: I’m going to start doing the membership site on my meditation website. I’m going to install the software, and I’m going to go put the CD create the digital version, and put it in the membership.
Jocelyn: I think that is a perfect next step.
Shane: Yeah, I think it is, too. And we will help you do that. We’ve got some training in there to show you how to get everything in order. We will wrestle a little more with the pricing. The more I hear this, I think that your pricing might be a little low. Let’s wrestle with that in the forums, and let us take the next step, and see if we can monetize it. You’ve been building a website for 10 years, we’ve got to monetize this thing. We’ve got to take it to the next level, okay?
Michael: Yeah, definitely.
Shane: Alright, man, thank you so much for being on the show today, thank you for sharing your journey, and your story with everybody else. Just allowing us to play this for our audience so that everyone can listen and learn a little more about online business.
Shane: Another awesome to one of our Flip Your Life community members, to learn more about our Flip Your Life community, head over to flippedlifestyle.com/flipyourlife and we can help you with your online business today.
Jocelyn: Alright, next we are going to move into our Can’t Miss Moment segment of the show, and these are moments that we were able to experience recently that we might have missed if we were still working at our regular 9-to-5 jobs.
Today’s can’t miss moment is heading to Disney’s Magic Kingdom. This is a Can’t Miss Moment moment for us because this is just something special to be able to do. Before we started working for ourselves, I have never been to Disney at all my entire life. Now we’ve been, I think this is our third trip to the Magic Kingdom, in the past couple years. If I’m being super honest, the Magic Kingdom is not my very favorite Disney Park. The reason why is because there are so many people, and they are all smashed in and touching me.
Shane: The introvert does not like the crowded at all.
Jocelyn: They’re invading my personal space.
Shane: The park itself.
Jocelyn: My children love it, and there is no other experience quite like it. I mean, they love meeting the princesses– well, I say they, Anna loves meeting the princesses, and Isaac likes it a little bit more than he wants to admit.
Shane: Isaac likes meeting the talking Mickey Mouse at the Magic Kingdom way more than he lets on. He’s always like, “I don’t care about meeting characters,” but then in all the pictures we have with that character he’s beaming and his eyes are bright and he loves it so much.
Jocelyn: So we’ve got to meet several characters. We rode Space Mountain, and we did lots of other things at the Magic Kingdom, so it was a great day and always a lot of fun.
Shane: And every time we go to the back to kingdom, this is becoming like a regular thing for us, I mean we’re going about every six months now, maybe twice a year in the Magic Kingdom and have those great family moments and those memories that we’re making meeting with the kids. We always try to do a little bit different, that is another philosophy that we have about the Magic Kingdom that is different because most people like, “I’m going to Magic Kingdom, this might be the only time I ever get to go to Disney because I have to save up two or three years to do this for this trip, and we’ve got to do everything we can while we’re here.”
Jocelyn and I like to go and do three or four different things each time. We just have the philosophy, “Hey, we’re going to be back, we’re going to keep doing this,” and that mentality, that ability to do that is possible because we have enough money to do that from our online business. We have the flexibility to be able to go to Disney whenever we want to so every time we go to the Magic Kingdom, I’m always reminded, this is a bucket list trip for a lot of people, and we can do this regularly because we took a risk, because we take a chance and started our online business.
So if you’re ever thinking, man, I want to do more, I don’t want a once-in-a-lifetime trip. I want to be able to afford, at any time I wanted, online businesses is a great way to get you to those bucket list things.
As much as we love our Can’t Miss Moment, there’s nothing we love even more than that, and that is a success story from our Flip Your Life community. Before we go we wanted to share an actual success story from the success forums in the Flip Your Life membership.
Today’s success story comes from one of our Hall of Fame Flip Your Life community members. This is Jeanette Stein. She has been on the show before. We’ll have links to her episodes in our show notes. Jeanette was a teacher. She was making pennies online before she joined the Flip Your Life community, and a few months later after joining, she was able to quit her job, and she has just been tearing up the online business space since she has been doing at full-time.
Jocelyn: This particular success story is a little bit atypical from a we normally share here on the podcast. We thought that it was interesting, and you guys would enjoy it, and the subject is, “My site had too much traffic yesterday, laugh out loud.” And she says, “I just had to share I received this email this afternoon.” It says, “On a recent analysis of our servers issues were detected with extremely high memory usage coming from your site. With this level of traffic, you require more resources than our shared plan can provide.” So Jeanette says, “I have been working on increasing my organic traffic to bulk up my list for summer. It looks like my work has finally paid off. It seems some math geek Facebook trendsetters have been sharing my stuff. I need to upgrade my hosting; no more shared hosting for me. It feels awesome!”
Shane: That is an awesome success story from the community when someone literally breaks the Internet. That is my favorite thing. When I read that, we just both started dying laughing, Jocelyn and I were checking our success stories and we were like, “Man, that is awesome.” So congratulations Jeanette on all of your success. But especially for bringing down your hosting company. That is epic.
Jocelyn: We would love to help you write the success story for your online business. At the end of today’s show, head over to flippedlifestyle.com/flipyourlife, where you can learn more about building and growing a successful online business with the help of our Flip Your Life community.
Shane: Before we go today, we like to close every show with a verse from the Bible. Today’s Bible verse comes from 1 Thessalonians 5:16–19, and the Bible says, “Be joyful always. Pray continually. Give thanks in all circumstances. This is the will of God for your life.” That is all the time we have for this week. As always, guys, thanks for listening to the Flipped Lifestyle podcast, and until next time, get out there, take action, do whatever it takes to Flip Your Life. We will see you then.