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Need ideas on opt-in targeting?
Listen in as we help today’s guest with strategies to align her opt-in traffic and target avatar to grow her membership.
Joining us this week is an amazing Flip Your Life member with a huge passion for teaching, Cathy Middlestetter MA, RDH, EFDA.
Cathy has been a dental hygienist since the mid 80’s and has always dreamed of becoming a teacher. She has been in the dentistry field for over 3 decades and has been teaching college since 2007. She’s a natural at helping aspiring students succeed in their academics.
Cathy has 4 grown children, 3 boys and a darling girl. Her daughter is the reason behind her determination to crossover into the online business world. She created a website called, DentalTutor4Me.com, to reach out to students who are preparing for their board exams.
Her membership site is a great platform to host her expertise in dentistry. She has a few members on her online community, so we’re going to help her take it to the next level.
We’ll share our strategies with her so she can draw in more traffic into her website. Keyword research, lead magnets and pillar posts are but a few of the other topics we’ll discuss on air.
If you need a little direction to get past that roadblock in your online business or are still new to the terms, this will definitely give you a great perspective on what’s possible online.
You Will Learn:
- What is keyword research
- How to apply keyword research data to strategically create content
- Setting up and maximizing your opt-ins
- What are “Pillar Posts”
- What is a Lead Magnet
- Plus SO much more!
Links and resources mentioned in today’s show:
- Cathy Middlestetter’s Website
- Elementary Librarian
- Flip Your Life community
- Flipped Lifestyle Patreon Page
- Flipped Lifestyle YouTube Channel
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Patreon question of the week from our Q&A with S&J YouTube series:
Patreon Question of the Week from our Q&A with S&J YouTube series. This week’s question is from Laura. Laura writes, “How do I create an onboarding sequence on my new members understand what to do once they purchase my product?”
Click here to hear the answer to today’s featured question!
And if you would like to watch all of our Q&A with S&J videos, head on over to flippedlifestyle.com/YouTube, and subscribe to our YouTube channel.
To ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon.
Click on the image to Listen on iTunes:
To learn more about working directly with Shane & Jocelyn in their Flip Your Life community, visit: https://flippedlifestyle.com/flipyourlife
Join HUNDREDS of entrepreneurs from around the world pursuing the Flipped Lifestyle online!
Success Story of the Week:
Today’s a success story comes from Rebecca, and Rebecca’s subject in the Flip Your Life forums said, “Our first automated funnel is actually creating sales!” with a giant exclamation point. Just a little background, we’ve been working with our people in the community on creating ad chains, and focusing on hot ads, warm ads and cold ads, and she’s finally got one that is making money.
“You will never believe this, but it has been since a week since we put up our hot ad, and we made two membership sales. Our warm ad has generated 502 opt ins out of 6,291 reach over the past two weeks, so an 8% conversion rate. The cost has been about $0.18 per opt in, so I assume we should keep that ad going. So far, the hot ad has reached 115 people, and has resulted in two membership sales.”
Great job, Rebecca! Awesome job taking action, and getting that ad going so that you can make those sales.
We would love to help you write the success story for your online business.
At the end of today’s show, head over to flippedlifestyle.com/flipyourlife where you can learn more about building and growing a successful online business with the help of our Flip Your Life community.
Can’t Miss Moment:
This week’s can’t miss moment is becoming an annual tradition in our household, and it is Wrestle Mania.
I took a friend of mine who has never been to Wrestle mania with me to catch the show, and just marked one off his bucket list. What’s mind blowing is that this used to be one of the things in MY bucket list, and now it’s something that I can go to anytime I want.
Also, it’s really cool because we went to Florida as a family. After Wrestle mania, we spent the rest of the week at an AirBnB, and had a nice, little family vacation.
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
You can connect with S&J on social media too!
Thank you for listening!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
Jocelyn: Hey y’all! On today’s podcast, we help Cathy take her dental tutoring business to the next level.
Shane: Welcome to Flipped Lifestyle podcast where Life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started.
What’s going on, everyone? Welcome the back to the Flipped Lifestyle podcast. It is great to be back with you again this week. For those of you new to the show, welcome. This is the place where we help you figure out what to do next in your online business. No shiny objects, no gurus, no gimmicks. Just real people, real businesses, and real conversation. We are super pumped today to have another member of our Flip Your Life community on the show.
Jocelyn: Before we jump into the conversation with today’s guest, we’re going to share our Patreon Question of the Week from our Q&A with S&J YouTube series. This week’s question is from Laura. Laura writes, “How do I create an onboarding sequence on my new members understand what to do once they purchase my product?”
To hear the answer to today’s question, you can click the link in today’s show notes, and if you would like to watch all of our Q&A with S&J videos, head on over to Flipped Lifestyle.com/YouTube, and subscribe to our YouTube channel.
Shane: And if you would like to ask a question for the Q&A with S&J YouTube show, you can do that over on our Patreon page at flippedlifestyle.com/patreon. That’s P-A-T-R-E-O-N.
Alright guys, we are super excited to welcome our guest to the program today. Our guest is Flip Your Life community member, Cathy Middlestetter. Cathy, welcome to show.
Cathy: Hey, you guys. It is good to be here. Thank you for having me.
Shane: And we are super excited again because this is another Flip Your Life community member who we have met in person. What is amazing is we’ve actually worshiped with Cathy. She came to our church one time because her brother lives here, so it was an amazing experience to just be able to just go to church with you and hang out on a Sunday morning.
Cathy: Yes, I was so excited to meet you guys that day. I felt like, “I can’t believe I’m meeting Shane and Jocelyn!” It was so great.
Shane: It is really not that big of a deal, I promise.
Cathy: I was your biggest fan. “I am your biggest fan,” is what I said, I think.
Shane: We need to get that picture. Did we ever get that picture from you that we took in the lobby? We totally need to get that picture, and put it with this podcast episode. You need to send that to us so we can put that there.
Cathy: Shane, I actually think you took it on your phone.
Shane: Okay, maybe I need to go look through all of my pictures, and I need to find it.
Jocelyn: We probably did.
Shane: You know how it is with phones. You take 5,000 pictures, you never look at it again.
Jocelyn: Do you remember what month it was?
Cathy: Yes I do.
Shane: What month was that?
Cathy: It was September 4th, it was my brother’s birthday. That’s why they were here.
Shane: We are totally going to put that picture on the Flipped Lifestyle podcast for the show notes. If you want to see what we look like in the lobby of our church, you can totally look at that today, okay?
Cathy: That’s right, that’s great. My daughter is with us, too, if you remember.
Shane: Oh, that’s. I remember now.
Cathy: She’s part of my “Why,” so very exciting.
Jocelyn: Awesome. Well, we’re getting ready to get to that just shortly, but before we do, let us tell everybody a little bit about you and your background, and what you are starting online.
Cathy: Great, okay I’ve got 30 years of experience in the dental hygiene field. I became a dental hygienist back in the 80s. I also have a certificate to place fillings in the tooth, and I always wanted to teach. I did 17 years out in private practice and then, I said, “You know, if I’m ever going to teach, I better get busy.” I became an instructor locally. I went ahead and got my Bachelor’s degree and my Master’s degree, and I became an instructor. I’ve enjoyed it very, very much. I help students to pass that board. It is very difficult to do and that is what I’m doing. I’m creating digital products that they can access, and will help them to pass the board, and improve their chances at passing the board. That’s, in a nutshell is, kind of what I do.
Jocelyn: Alright, awesome, and before we get into your questions and how we can help you move this forward, we always like to ask our guests, what is your Why? Why are you trying to do this online? Why is it important to you?
Shane: Like, why would you not just keep being an instructor in a classroom in the real world?
Cathy: Well, I am an adjunct instructor that just basically means that I am part-time, and there is not a real security there. There is not tenure yet. I’ve worked 30 years, and have never had really financial security. It’s sad, but I’ve never really had a ‘nest egg’, so to speak. Financial security is number one. My daughter and I are living by ourselves at this point. Sadly, that is a whole other story, but my daughter has special needs. She needs me, and I like to be home with her, I want to support her, and I also just love to spoil the kids, and someday, grandkids. We have three boys, one who is married and living in another state. But I would love to someday, say, “Hey, let’s all go on a cruise and fund that.” Things like that. Those are my Why’s, basically.
Shane: Those are absolutely great Why’s.
Jocelyn: Yeah, I love that. Sometimes people are like, “Well, I want to do all of these crazy things.” You are just, you know what, “I want to enjoy my life more, and I want to go on a cruise.” I think that it is awesome. I think that that is very tangible and attainable goals.
Shane: This call is amazing, too. We always talk a lot about, off air, we talk about the ripple effect that we all have on each other’s lives when we’re in communities like Flip Your Life, and things like that. I love the fact that we’ve met your Why. I got to literally stand beside your daughter. I think that is the first time that I think that has ever happened. Not only have we met you, but we’ve met your Why, and that really pumps me up about this call, because I really want you to succeed really bad.
Tell me, this though. You’ve had a little bit bit of success with this. We’ve got this started, we’ve got the stuff up, and you’ve had people join your membership and your community, right?
Cathy: Yes, and yes. Exactly. Shane, when I think back over the past year, a year ago, I was mowing my yard listening to you guys.
Shane: Yes! A lawnmower story, that is awesome!
Cathy: Yeah, so I decided last July to become a member, and begin to start pouring myself into content and I had nothing. I just want to say thank you to you all because if I had not joined, and had not walked through your baby steps, so to speak, I would not have a website today. Then, around Thanksgiving I opened it up, and I just have a handful of beta members. Two of which are annual members, and they trusted me enough to take the larger picture. I have just been helping them for several months since Thanksgiving and it was really cool to be with family that day and be getting things on my phone. You just had a stripe payment come through. Oh!
Shane: That’s the best.
Cathy: It was very exciting.
Shane: Especially on Thanksgiving. What a great thing to be thankful for is sales happening while you are at Thanksgiving dinner. You know what I mean?
Jocelyn: Yeah, that is awesome. I love when you have the notifications on your phone. I’ve actually taken them off mine, but I’m thinking about putting them back on. Because it is. It is very motivating just to see that rolling in.
Shane: Alright. So we’ve got some success, we’ve got some products, and we’ve also got sales which is also incredible because, like we always say in the forums, “if you can find one, you can probably find 101.” Let’s figure out how we’re going to find those next members. Find that big bunch. How we’re going to scale this. Go ahead and ask a question that you need a help with right now, that we can talk through and help you with your online business.
Cathy: Okay. Well, I need to grow my list. That is number one. I’ve tried keyword research on my own, Shane, and I followed your instruction the best I can. I’ve come away, not quite sure that I’m doing things right. For example, one time I put in dental assisting, and I did see that people were searching for dental assisting salary. I wrote a post on that, in my website. Is this what I’m supposed to be doing? Would you suggest that I do something else next? What would you suggest as far as any tips, any a keyword ideas for my niche?
Shane: Okay, basically, what Cathy is talking about here is, one of the big things that we try to do, is always be strategic about our content. The way that we are strategic about our content, and the way that we teach that is, you need to be doing what is called keyword research.
Keyword research means you go and use tools, like the Google keyword planner, to find out what people are actually searching for. It is one thing to say people want to become a dental hygienist, right? But people don’t necessarily just type in the words, ‘dental hygienist,’ and they have all the magic information. They type in things like, “How much does a dental hygienist make? How do I become a dental hygienist?”
Jocelyn: “What does a dental hygienist do?”
Shane: “What just a dental hygienist do at work everyday?” There is all these sentences and phrases that people type in, so if you will research that and write articles about that you are much more likely to draw in the people that want that information. Which means they will want you are selling later to help them become that, basically.
Jocelyn: But what you have to keep in mind is that you don’t just want them to come. You need to have a next step for them there once they get there.
If you write a post called, “How much does a dental hygienist make?” or a dental hygienist salary, then you need to have something for them to engage with you further. Maybe, it is some type of spreadsheet that has information about how much dental hygienist make in various states.
Maybe it is some type of worksheet, or something like that. That they can give you their email so that you can continue to follow up with them and give them more information that they are looking for.
Shane: That’s like the next level, Cathy. I know you’ve probably got an opt in for your site. You’ve got a little thing in your sidebar, that says, “Give me your email, which is good.”
The next level of, once you start bulking up content, you’ve been making content for a while now, you’ve got multiple posts, is you start thinking in categorical terms like, “Well, what would be a better opt in for this specific post? How can I turn the traffic from that post into an email?” What is your opt in right now? Like, what is it?
Cathy: It is a short video on how to– it is not very good. But I am teaching the assistant to put a filling in a tooth right now, so it is about putting the band around the tooth the correct way.
Shane: Okay, Let’s stop right there. That is fine for some people, but here’s the problem: if someone lands on a ‘How much do dental hygienist make?’ they aren’t going to worry about pulling a tooth or banding a tooth. They are nowhere near that place yet. Therefore they are not going to opt in.
Like Jocelyn said, you could say, “Hey, dental hygienist in an article make you know an average between X dollars and X dollars. That growth looks like this, the last two sentences, this was the data, but if you would like see a document that shows your state’s average salary, click below and give me your email.”
Everyone is going to download that, that lands on that page. So we’re looking for content-specific opt ins, that’s the next level. And if you’ll get into the habit of creating these when you write a blog post– and also they can be super short– you could probably find that, copy it, and put it on a page, and just credit it and you can just provide the information as a curator. You don’t even have to make it. That probably exists somewhere. But people want you to guide them to it. They don’t want to go look for it okay?
Cathy: Okay.
Shane: So that is your next step with all your content. As you are doing keyword research, try to think of something that could be an opt in for that page. People always say this, they freak out when we tell them to do this in the forums: they’re like, “You mean, I’ve got to make an opt in for every single page?”
Cathy: That is exactly what I was thinking.
Shane: Right. Not necessarily.
Jocelyn: Well, yes and no. You need to do categories of opt in bonuses. Maybe there is one for salary and job duties. Maybe there is one for what type of skills do I need. You can have multiple pieces of content running to that one opt in bonus.
Shane: Let’s say you write a five page e-book, and that e-book has the salary guide for each state. It has all the schools in each state where you can get certified to be a dental hygienist– that is another page– and then it has like, I don’t know what else, job duties page.
You can make this one little eBook that has kind of the, “How To Get Started as a Dental Hygienist,” but then what you do is you use that e-book for for all your opt ins like this, but you only highlight that one part. “Hey, you want to the salary guide for your state? Download my dental hygienist starter kit.” That is in there, so you can just market that book however if it’s that article. You can always spin that article back to the little book.
Jocelyn: Don’t get too overwhelmed by having to make an opt in bonus for every single thing, because that is not what you have to do. But you do need what is called ‘pillar posts’, and that means that you have just a few posts that you are really going to run traffic to. One that does really well for me on Elementary Librarian is Elementary Librarian Interview Questions. And that would tie in nicely with that.
Cathy: I could use that, too.
Shane: Imagine this sales funnel: You have an ad that says, “The Top 25 Dental Hygienist Interview Questions. They click, they land on your page, you pixel so you are tracking them. The article only gives them the top five questions, and then it says, “Click here to get the other 20 questions.” That is where they give you their email.
Now they are in your autoresponder, and you can say, “Hey, you are looking for a job because you are about to take your boards. Let me help you help you pass your boards to make sure you actually get the job.” That is how our mini little sales funnel like that looks like.
Cathy: Okay great.
Shane: I do think that you are also to the level where you are going to have to drive some traffic with paid traffic.
Cathy: Definitely.
Jocelyn: Before you do that you definitely want to clean up your opt in bonus and your autoresponder and make them geared toward the kind of person you want to attract.
Shane: Yeah, I think you need to think of the five most common categories of information that you are writing about. Make a little five page e-book. There is an e-book course in the Flip Your Life Blueprint that shows you how to do it real fast. Make that, and that way you can just use it going forward on anything, and we’ll figure out to the sales language on the little opt in box.
Cathy: Perfect, thank you.
Jocelyn: Alright, so I think that helps you to figure out what to do next as far as your opt in bonus and your autoresponders. What else can help you with today?
Cathy: Yes, and this question kind of overlaps that one a little bit because it talks about my lead magnet. Technically, since I am still in the learning phase of all this terminology, the lead magnet is my opt in?
Shane: That is the thing that you give them. The lead magnet is the thing that you give them.
Cathy: The thing that I promised them that they opt in for.
Shane: Yes, exactly. Yeah, the opt in box is what gives you that is the mechanism by which they give you the email, and trigger the automation that sends them the lead magnet.
Cathy: Okay. Alright, so my next question does overlap that just a bit, and it is all I have right now is my subscription box on my website with the free how-to video. I have that linked to AWeber as you taught me to do. Should I invest in Leadpage at this point? And then I just don’t know where to go from here as far as my advertising campaign goes. There is a part B to that but I’ll stop here if you have anything.
Shane: You have a sales page already. Is ìt just on a page on your WordPress site, basically? Is that where your sales page is?
Cathy: Yes, yes.
Shane: Okay. That is fine right now. I am not worried about that yet because we talked about this a lot in the community as your sales chain. There is a chain of people discovering you, and in the next step that, they land on a blog post or something on your site. The next link in the chain, so to speak, is they opt in. The next link is they get emails, then the next link is they go to a sales page, right? What we have to do is we have to make sure every link in the chain has strong. But just like a real chain, if the middle link is weak, and you are working on three links down below that to make it strong, that makes no sense because the chain is still broken. Your chain where it’s weak right now, is we’ve got to get your opt in more aligned with your actual avatar. We’ve got to create a better system for people to opt in. There is no reason to really drive up that sales page, and stuff. You can’t work on both at the same time.
Cathy: Right.
Shane: Don’t worry about Leadpages or ActiveCampaign, or anything like that right now. Right now, you’ve got a sales page. It is selling. Somebody bought it, so it clearly works a little bit. Let us get your opt ins up from your traffic, and then we will work on that next, okay?
Cathy: Okay, well I just learned yesterday that for the first time ever, our students in the State of Ohio are going to have a heads up on which three will be on the board in June. They’ve never had that before. I’m thinking of creating a lead magnet around that. My question is, should I give one of the three away as a free, and then sell the other two? Or do I do this in a nurture sequence?
Shane: When you say what tooth it is, that means, like they have the front tooth, the pointy tooth, and the molar or whatever.
Cathy: Yes.
Jocelyn: That was great.
Shane: That was dentistry. That was high-tech dentistry right there.
Cathy: Very nice, very nice. See, I teach them how to pass the board with 13 or 15 different teeth, but they have a big surprise when they arrived that morning, and say, “These are the three teeth that you will have.” For the first time ever, they have a heads up. My thought is, what if I created a marketing strategy around this. And I knew what the three teeth are, and here they are. This is the how-to on placement. Anyway, that is my thought. Do you have any thoughts around that?
Shane: That is a really targeted campaign, because it is in Ohio, right? But here is the great thing. You could write a blog post, a really in-depth blog post and video about the first tooth like you said. You can have them opt in for the second two, and then you could say, “Hey, I teach the third one in my community.” You could actually target and ad at only Ohio. So you can just target Ohio.
Cathy: Really?
Shane: Yeah, you can go into Facebook and pick a state. I do it all the time.
Cathy: Okay, see, I’m only learning. I’m just learning this stuff, and even pixeling, by the way, is a little above me right now. I’m still learning that. But keep going. That’s good.
Shane: Yeah, you can totally target down to the state level.
Jocelyn: Yeah, so if you don’t already have a Facebook pixel on your page, you definitely need to get that done right now, and possibly even a Google adwords pixel as well. Because even if you are not quite ready to advertise yet, the pixel, it will go 180 days back. Even if you are not ready to advertise right this second, it will go ahead and start collecting data for you.
Shane: And all you have to do to put that Facebook pixel on is, you go into your Facebook ad manager, you get pixel, and you can download an app. What is that app called? It’s called Facebook Ad Pixel, or something.
Jocelyn: Oh like a plug-in?
Shane: It’s a plug-in, yeah.
Cathy: Okay, well, here’s the thing. I think I’ve done that already, you guys.
Shane: Oh sweet.
Jocelyn: Oh, yeah, that’s great.
Cathy: I just don’t know how to access it.
Shane: Okay, that’s okay.
Jocelyn: Oh, that is a totally valid question.
Shane: You can go create a custom audience in Facebook, and we’ll show you. We can get you there.
Cathy: Okay.
Shane: Don’t worry about that then. If it’s on there, if it’s tracking, good job. Just leave it there. Right now, create this little mini sales funnel, and then when we are ready… when is that board test? When does that happen?
Cathy: June, early June. I just haven’t memorized the Saturday yet.
Shane: Okay, basically through May, you are going to run an ad to only Ohio. When you go in, you can hit your Facebook pixel with an ad, and then we can create another ad that is just more general, right? And then you are just going to run an ad that says, “Ohio dental hygienist students, I will show you the three teeth that are going to be on your test. Click here.” And then you just got a big picture, of you smiling in the picture. Just down the chain we go. I think you need to create that whole chain, basically. You need to create, “Here is the free article, they’re going to land here, they’re going to opt in for the second two, and then maybe they join, get the third one, and you are going to pass your test, and you are off to a great career.
Cathy: All right, super. That sounds exciting, yeah.
Shane: And we could flush that out, too, in the community.
Cathy: Okay, great!
Jocelyn: Alright, Cathy, it’s been a great conversation so far. Do you have any follow-up questions for what we’ve talked about so far?
Cathy: Is there a way to link my subscription box to each post? I know I need a coding expert, but just wondering if there is a way to do that. We’ve been talking so much about this already, but I just want to make sure that AWeber will not allow me to copy paste a link into that small box. I have not found a way to do that yet. Is there a way?
Shane: Are you asking like, can you put the opt in box on every single page of your website?
Cathy: Yes.
Shane: Yes. If you want to do it in your sidebar, you can put it in a widget area in WordPress. This is actually a really common question. Now don’t feel bad about this because I remember when I started, I knew nothing about this stuff. This is before Jocelyn started her site. I was sitting there one night, trying to learn how to use WordPress. I had signed up for Aweber because some guru told me to, whatever. I needed to collect emails. I remember sitting there for like two hours going, “Where does this go?” I’ll tell you what I was doing. I was copying and pasting the little opt in box code at the end of every blog post, every time I made a blog post. I had no clue what to do. But then, what you do is, you put it in the sidebar widget area so you get one of those little text boxes, and you drag it over into the widget where you want it, and into the sidebar, and then you paste the code there. Then, your sidebar is on every page in your website. Therefore, that widget will be on every page of your website, so you automatically have it there.
Cathy: See, I have not learned how to do that yet. Shane, I feel like a first grader that needs the dots really close together, you know, but thank you.
Shane: There is a training that shows you exactly how to do that in the Flip Your Life community. If you will go into the WordPress course, in the Blueprint area, there’s another place there. If you look through the list, that WordPress course is like 50 videos. Scroll down, until you see the one that talks about email autoresponders. There is a thing that says opt in box, or something. I can’t remember the name right off the top of my head, but there is an actual tutorial in there to show you exactly how to do what we just talked about.
Jocelyn: Just remember, we all started somewhere. Don’t be upset about what you don’t know, that is how you learn things, right?
Shane: Jocelyn and I, still everyday, we seek out training, we listen to podcasts, too, even if it is at a different level. Like just today, I was listening to something at the job, and I just slapped myself right on the forehead. I was like, “How have I been doing this for five years, and I didn’t do that?” That never goes away. Get used to it. Basically.
Cathy: Right, right. Okay, that’s good.
Jocelyn: All right, we’ve had a really fun chat today, Cathy. But before we go, we always want to ask our guests, what is one thing that you plan to take action on based on what we talked about here today, say in the next 24 to 48 hours?
Cathy: Well, I absolutely have to work on this three-teeth, and directing more specifically some traffic to an opt in that is going to benefit for the June test. I’m going to work on that.
Shane: That is great, that is just in time. If you can get that done in the next couple weeks, and get those as rolling at the beginning of May, it is going to happen. That way by June, they are ready to go. This should not take you more than a couple of weeks. It is just like one course, one email, and we’re ready to roll, alright?
Cathy: Great.
Shane: Well, Cathy, it is great to catch up with you again. We are so excited that you are on the schedule today. Thank you so much for just being transparent, and asking these great questions that I know a lot of other people in our audience have, and that are going to benefit from this conversation as well.
Cathy: Well, this has been a great opportunity, and I thank you guys for having me on. Thanks
Shane: That was another information packed call with one of our Flip Your Life community members. Hope you that you got a lot of benefit out of our answers to our guest’s questions as well. If you would like to become a member of your our Flip Your Life community, head over to flippedlifestyle.com/flipyourlife, and we can help you with your online business.
Jocelyn: Alright , it’s time to move into our Can’t Miss Moment segment of the show, and these are moments that we were able to experience that we might have missed if we were still working at a normal 9-to-5 job.
Shane: This week’s can’t miss moment is becoming an annual tradition in our household, and it is Wrestle Mania. I got to go to Wrestle Mania again this year, and it was really cool because I took another friend of mine. Someone who had never been before, different from last year, the guys that went with me last year, and I got to help this person have a bucket list experience. I got to do a thing that was on my bucket list twice two years in a row. What really blows my mind about going to Wrestle Mania in this Can’t Miss Moment is, what used to be on my bucket list is now routine. It something that we can do all the time and that’s all possible because of our online business. There is no way I could go to Wrestle Mania every single year, and this is the third or fourth pay-per-view I’ve been to in the calendar year. I went to Summer Slam, I want to Wrestle Mania last year, I’ve been to all these wrestling events, and I’m a really big wrestling fan, like Jocelyn will tell you.
Jocelyn: And just to be clear, when Shane says, ‘We,’ he means Him.”
Shane: Right. Jocelyn is not a Wrestle Mania fan. I think my kids are becoming WWE fans because they like to watch it with me on Mondays, a little bit. Just to be able to go to Wrestle Mania and to go to these events anytime I want to now is mind blowing to me, and none of that would ever be possible (without us being in online business). What’s really cool about this trip is we got to, also, go as a family. Jocelyn did travel with me, the kids came–
Jocelyn: Not to Wrestle Mania.
Shane: Not to Wrestle Mania, that was just me and my buddy that went to the show. But we went to Wrestle Mania, but then we spent the rest of the week in Florida, and had a nice little family vacation. We rented this little Airbnb, we had a pool and stuff, and it was just a really fun trip, and it would not have been possible without our online business, so this is one of my favorite Can’t Miss Moments of the year: going to Wrestle Mania.
We love to share our Can’t Miss Moments with you each week on the Flipped Lifestyle podcast, but there is one thing we love to share even more, and that is a success story from our Flip Your Life community.
Today’s a success story comes from Rebecca, and Rebecca’s subject in the Flip Your Life forums said, “Our first automated funnel is actually creating sales!” with a giant exclamation point. Just a little background, we’ve been working with our people in the community on creating ad chains, and focusing on hot ads, warm ads and cold ads, and she’s finally got one that is making money.
Jocelyn: And it says, “You will never believe this, but it has been since a week since we put up our hot ad, and we made two membership sales. Our warm ad has generated 502 opt ins out of 6,291 reach over the past two weeks, so an 8% conversion rate. The cost has been about $0.18 per opt in, so I assume we should keep that ad going. So far, the hot ad has reached 115 people, and has resulted in two membership sales.”
Shane: That is awesome because she is spending so little to get that kind of exposure for her product, and she is selling a monthly recurring revenue product. Every time she spends four or five dollars a day, if she gets a $49-a-month number, that is going to keep making her money going forward.
Great job, Rebecca! Awesome job taking action, and getting that ad going so that you can make those sales.
Jocelyn: We would love to help you write the success story for your online business. At the end of today’s show, head over to flippedlifestyle.com/flipyourlife, where you can learn more about building and growing a successful online business with the help of our Flip Your Life community.
Shane: Alright guys, that is all the time we have for today. Before we sign off, we like to close every one of our shows with a verse from the Bible. Today’s Bible verse comes from Colossians 3:23, and the Bible says, “Whatever you do, work hard as if working for the Lord, and not for man.” Remember guys, everything in your life, there is a bigger picture at stake. You don’t have to please anyone. Just go out there, and the use the talents, and use the abilities that God has given you. Get out there, and use it to change the world, and make something happen in your own life.
That is all the time that we have for this week. As always, guys, thanks for listening to the Flipped Lifestyle podcast, and until next time, get out there, take action, do whatever it takes to Flip Your Life. We will see you then.
Jocelyn: Bye.
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