Need ideas on efficient content batching strategies?
Listen in as we help today’s guest grow her parenting membership site through batching content.
We have a returning guest member on call with us this week, one of our most active members in the Flip Your Life community, Karen Lock Kolp.
Karen is our resident expert in child development. She has a master’s degree in Early Childhood Education and years worth of experience in understanding how kids work. Her expertise makes her an invaluable resource for those who have found themselves embarking this wonderful adventure we call, “parenthood.”
She helps teach struggling parents how to handle their child’s milestones and challenges in ways that are both insightful and fulfilling – basically, the life hack of how to be a ninja parent.
Loaded with tons of content and blessed with thousands of listeners, she recently launched her membership community and has reached her first 3 members.
Her community is still in its fledgling phase, so we’re going to dive right in and discuss the best “next step” strategies to push her online business towards the right direction.
You don’t want to miss this!
You Will Learn:
- How attending live events can help grow your leads
- Content batching hacks
- The advantages of doing AMAs, also known as the “Ask Me Anything” segment
- Our Strategy: Changing The Rules
- Why you should give away free content
- Plus so much more!
Links and resources mentioned on today’s show:
- Karen’s Website
- FL 108, Karen’s First FYL Member Call
- S&J’s Guesting over at weturnedoutokay.com
- Flip Your Life Community & The Flipped Lifestyle Blueprint
- Flipped Lifestyle Patreon Page
- Flipped Lifestyle Kids Youtube Channel
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Can’t Miss Moment:
Today’s can’t miss moment is going out on a road trip to Jacksonville, FL to watch the Kentucky Wildcats play football. we have been flying around so much lately and we thought it would be fun to take the scenic route to Florida with the kids. we absolutely loved the time in the sun and are just so thankful that we can do spur of the moment stuff like this, something we never could have done if we were stuck working at our nine-to-fives.
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
You can connect with S&J on social media too!
Thank you for listening!
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Can’t listen right now? Read the transcript below!
Jocelyn: Hey y’all! On today’s podcast we welcome Karen back and help her take her online business to the next level.
Shane: Welcome to Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started.
What’s going on everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again this week. For those of you who may be new to the Flipped Lifestyle podcast, welcome, we are glad you tuned in. You’re going to notice immediately that our podcast is a little different than other online business shows. We do not bring on experts and guests and gurus or anyone promoting any products. We bring on real people running real online businesses. Actual members of our Flip Your Life community. We figure out what is going on in their online business, and we help them take it to the next level. We are super excited to welcome back our good friend, Karen Lock Kolp. Karen, welcome to the show.
Karen: Thank you so much. It’s great to be with you guys again.
Shane: We’re super excited to have you back. The last time you were on the show was episode 108, and we got to come on to your podcast, episode 122 of the “We Turned Out Okay” Podcast, and I absolutely loved the concept of your show because as we became parents, we always get so freaked out about everything. And that statement of, “Yeah, we turned out alright.” You know, I thought your podcast just sums all that up, so it was super fun.
It’s also great to have members come back to tell us about their progress and let the audience know what’s up since the last episode. We do have restrictions on our podcast like people can be on the call every six months, and I know sometimes it can be painful to wait in between shows. But we’re super glad you came back today, and we can’t wait to see what you’re up to in your online business.
Jocelyn: Karen, she’s one of our most active members. We always love talking to you. Let’s go ahead and tell people a little bit about where you were the last time that we talked, and what has happened since then, and kind of where you’re headed right now.
Shane: And if you want to get some background information about Karen, go back to episode 108. We will put a link in the show notes for today’s podcast, and we will get all that stuff there. But just tell us kind of where you’re at, and where you are today.
Karen: Sure. Well, first of all, I just want to say that the reason I am so active in the forums is because they’re awesome. Let me just start there.
Shane: That’s awesome.
Karen: The Flipped Lifestyle community is just a really wonderful and supportive place. I can remember actually getting off the phone with you last time. It was six months ago, and it was summertime. I immediately just felt so rejuvenated and ready to jump in. Actually the last few weeks I would say, I’ve been a little down, and I’ve been a little dragging, a little bit like– ugh. But there’s a book club in Flipped Lifestyle, and the book for the month of February was ‘The 12 Week Year’, and it has just kicked my butt into gear.
There is a part of it that talks about, you have to base what you’re doing, not on emotions but on plans, commitments. That’s what’s pulled me through when things get rough. When I’m not attracting 25 new members a day, or something like that, into my community. Basically, since the last time we talked, I had just launched a very fledgling membership site — again, under your guidance,– and I was just starting to figure out how do I publicize it. How do I let people know about it?
We talked a lot about webinars, which are– I don’t call them webinars with my people, I call them ‘training classes’ or ‘training courses’ and ‘free online classes’, something like that, and what I found works really, really well, is when I teach a class on something really specific, something that is driving them bananas. Like for example, last November, December, I taught a webinar. I taught one on how to parent in stressful times. People loved it. It was a very specific, focused kind of thing, and I’m just getting into now, even more smaller, nitty-gritty things that a lot of parents seem to be dealing with. For example, this week’s podcast episode was how to handle it when your spouse is on a different page than you. Like, if you’re disagreeing about how–
Shane: Maybe we need to listen to that episode. I’m just saying.
Karen: How to handle temper tantrums. What happens when somebody says, “Enough screen time!” and the other one keeps them in front of the tube, like that kind of stuff. It seems very small, but it’s these small details that can make or break your day, and your time with your little kids, so that’s what I’ve been focusing on recently.
Shane: I love the context here because you were so tentative about webinars. We talked it through, and now you’re just like, “Yeah, I did this webinar, and I did that webinar,” and it’s like once you just have that action go, it just builds momentum. You just have to take the first step and I also love what you said about being in the community during those down times, and then you’re kind of like, “Snap out of it, look at all these other people, what are they doing?” I think people get confused. There are plans, there are steps, there are things you have to do to build an online business.
What you really need are those moments when you’re in the valley, somebody else to look down from the top of the hill, and go, “Get up here,” and posting action plans, posting your successes. I’ll tell you one thing I do all the time in the Flipped Lifestyle community is, if we’re having a bad day, and something breaks, or something like a website goes down, or whatever, if I’m having no success, I immediately go into our community, and read success forum stories.
Karen: I love them.
Shane: Because I’m like, “Look. Other people are doing it. Other people are having success. Karen had success today. I didn’t, but that’s okay. I just need to do the next thing to get to the next step.” I feel like when we’re alone doing this, those down times in January, in the middle of winter, were terrible. That’s why I love the community because everybody is just so supportive, and you can draw inspiration from other people.
Jocelyn: Yes, so you’re doing a lot of good things. You have a community; you are doing some live trainings, or even pre-recorded trainings to get people to be attracted to your community. So tell us a little bit about your community so far. Do you have people in there? How is that going?
Karen: I had a high of three people in the community. One left because she felt overwhelmed. I think it was too much for her. We do talk a lot about like, you want to encourage people, so I will e-mail little links to the latest topics we’re talking about, or whatever, and one came and went in one month, which was fine. I think she just got in there to kind of look around, and then she was like, “Okay, this isn’t for me.” And then I have one wonderful member who, I feel like, you know, we’ve gotten to be friends. I’m able to really help her, and it just feels so incredibly good.
Recently, she posted a question which basically I gave her an answer. I was concerned that she might be like, “What do you mean?” Like, “You’re so wrong.” What she wrote back in was, “You are spot on.” Basically, what I was saying was, “You’ve got to think differently about your child. They can’t change their mindset; we have to change ours.” I felt like those are such valuable questions when she posts stuff like that, or we talk about stuff like that because so many times, we’re like, “Why can’t our kid just be more flexible, you know?” And that’s not how kids work.
Shane: I love this, too. This is why I’m so glad that you’re on the podcast right now because you launched your podcast about six months ago. I know you’ve had members come in and out, and you’re trying to get that foundation set. You really take to heart that thing we always say in the forums when someone makes their first sale is, “If you can find one. You can find a hundred. If you can find three, you can find 300. It’s just a matter of getting you in front of more of those right people.” You have also really taken to heart the, “I’ve got a few people now, I’ve got to get to know them, I’ve got to work more, I’ve got to do what doesn’t scale so I can grow this business later, and create something that’s going to grow.”
We just spoke to one earlier today. She went seven years in online business. Seven years, and she made a little money selling some ads here and there on her blog. But she wasn’t making enough money to quit her job. She wasn’t making enough money to even make the time worth it. But it took seven years. She found one thing, it was the membership model. She opened the community, and got fifty members. Now, she’s excited in moving forward, just like I hear excitement in yours: “Man, I’ve got this friend, I’ve got this avatar, I’ve got the right person and I’m learning.” How many times have you seen people come into the community, and they’re like, “Oh it’s been 30 days, and I don’t have a member. I guess this doesn’t work.”
Karen: “I’m out.”
Shane: “I’m out.” People don’t realize, this is a marathon, it is not a sprint, and you’ve got to keep building your wall brick by brick. If you do that, there’s going to become a tipping point. You don’t know when it is. It could be like Jeanette Stein. She went two or three years. She changed one thing, three months later, she quit her job. All of these things that you’re building right now, I can’t wait. We’re going to get to that tipping point, and it’s going to be amazing when we do. I just appreciate you coming on and sharing everybody your journey because I know there’s somebody out there going, “Oh, I’ve only made $100 online. This doesn’t work like everyone says it does.” Well, you’ve gotta start somewhere.
Jocelyn: And you’re doing great. You had the infrastructure set up, you do have a podcast, you have a way of getting people to come into your funnel anyway. I guess, what is next? where do you feel like you need to go next?
Karen: I’ll tell you what I’ve done so far. So I’ve got the membership community. I took notes– little, handwritten, literal notes, and you know, with my hands, that’s tough to do. On the day that you were talking about how you’ve got this thing that is the center. You’ve got your Main street, you’ve got the center. It’s the thing on which everything else is based. So you have to have your membership community, which what I decided mine was going to be. You have to have a way to get people there, which is, you have to be able to attract them right with auto responder sequences, with Facebook ads. You’ve got all these things going out and out from your membership committee. I’m totally using my hands, and you guys can’t even see, I’m sorry.
Shane: We do that, too, all the time.
Karen: I’m such a hand talker. Everytime I hear something like that, it says to me, you’re going in the right direction. Because I now have a great community. I know what my resources are. I know how I can help people, and I know people are being helped. Not that I’m the master of it all, but I’ve got a Facebook ad strategy that is working. I’ve got webinars that are working. I’ve got a book that I now can give for free, an FAQ, Q&A about the community. That kind of stuff is all in place. I love having that all in place. It’s like infrastructure.
Now, I feel like what I would like to do is go back to my heart’s desire which is live workshops, and eventually, what I’d really love to do is a full-on conference, like a “We Turned Out Okay–,” I’ve been thinking about calling it like, “Parents at Bat,” because it’s about going to bat for your child. Or “Parents on Deck”.
Shane: Some kind of theme, you said earlier. It’s you that’s got to lead and change, not the kids.
Karen: Exactly. Yeah, yeah. And to have speakers who can come in and speak to that in all their different ways. I’ve had more than fifty guests now that have a lot of great messages for people, and I’m continuing to get great guests. I want to make sure that it’s okay, though, like I’m asking you guys for your blessing. Is it time for me to take my focus out of things like Facebook ads, and stuff like that? Is all that stuff okay, and now I can jump into something different which is the live kind of workshops?
Shane: It’s really adjusted direction. Jocelyn and I are kind of thinking about the same thing. What we’re doing right now is, we’ve done a lot of live events, and we’ve done them in small groups, intimate groups, we love doing those things. They will always be a part of everything we do. But we really want to have a Flipped Lifestyle live event, where we have 200, 500, 1000 people, whatever, come to a place. Jocelyn even talks about making it like a parent event.
Jocelyn: Maybe we have activities for kids to do that are entrepreneurial.
Shane: Just stuff that they can learn. You can’t always go by your membership or your course or your money because you do have a pretty good audience on your podcast.
Karen: Yeah, I do.
Shane: It’s decent-sized. I think that audience size plays a huge part in if you’re going to do something like that. You also have to be careful because even something like planning a small live event– how long does that take, Jocelyn? Just our little thing that we do?
Jocelyn: It’s pretty intense.
Shane: You’ve got a lot of stuff involved in that. So if it’s because you want to do it, then do it. But if it’s because of monetization or something like that, I think your goal right now is to get to 100 members before you would do that because then you know you’ve got people that will show up.
Karen: Yes, yes, I got you.
Jocelyn: It’s really hard to do a live event, especially for the first time, and then expect it to be a profit generator. Usually our live events are break even, slightly better, usually.
Shane: Yes, so it’s not always just like, “Oh, this would be a great monetization strategy.” It’s more like a cementing strategy. It’s like, okay, the people that are coming to a live event, we know are going to be members forever because it’s such a good experience, and we have a good time, and we become friends, and it’s live. Then you go home, and you’re like, “Man, I know these people. I’ve broke bread with them. I’ve shook hands with them,” and that is a goal. But I just wonder if this is a little bit farther down the road. I think it’s awesome that it’s on your radar. But I think that you’re better served right now by saying, “I love live events, I love workshops, I’ll just host those online, keep getting members, keep building my podcast, keep building my community until I have a critical mass where I can say, “These 10 people will show up.” And in the next live event is, “These 50 people will show up.”
Jocelyn: But at the same time, I think it could be interesting for you. Where do you live at? Are you in an urban area?
Karen: Oh, suburban. Actually, Boston is really close by. I don’t know where you’re going with this, Jocelyn. I’ve been hoping to do even small, like presentations for PTAs or something. Is that what you were thinking?
Shane: That’s the part of the strategy.
Jocelyn: I’m wondering if it couldn’t be like a lead magnet for your community, and what I mean by that is to kind of start small, and just sort of radiate out. I feel that what you’re wanting to do is connect people together, which is a good thing. And it’s a good thing even when you’re talking about going online with your community, and maybe you could get people to join from those types of events. I don’t really have a problem with that so much.
Shane: I agree, I think going to local events, getting into parent stuff, maybe going to other conferences and speaking at other people’s things, I think what you’ve done here, is you’ve kind of put the, “I’m going to host the live event,” with the, “I’m a speaker.” The speaking circuit strategy– which we probably never talked about here, and it’s awesome that we get to bring this up is– you’re going to go out into small events, large events, anywhere where anyone would give you a microphone, and let you get up on stage, and tell your story.
You’re going to go and you’re going to speak. You’re going to have a captive audience of people you know are close to your avatar. You’re going to make connections there, and go on other people’s podcasts. I think you’re talking more of a promotional strategy, is where you’re leading toward. That’s how you’re going to get more members, get more expertise. You can film these talks, and put them in your member area. That’s a great strategy. I think that’s where you’re feeling you need to go instead of, “I need to spend 50 grand and host a huge live event.”
Jocelyn: Yeah, I think that I wouldn’t go so far as like you doing most of the planning. I would try to do what Shane is saying. Kind of piggyback off of other people’s events for now. That’s not to say you’ll never do that type of event but just for right now, try to build out that way.
Shane: We just went to Funnel Hacking Live. We didn’t speak at it, but we had 10, 15 Flip Your Life members there. Just stuff like that, coming up to you and hugging you and high-fiving you and meeting you. People that listen to the podcast, whatever. Those people come up to you and talk to you and hang out with you. Just stuff like that being present, builds audience and leads to more members.
Karen: And that is exactly what I am thinking. When I think about a big live event, a “We Turned Out Okay” live event, I do think of it as in the future, well into the future. Maybe 18 months away, something like that.
Shane: Exactly. This happens to a lot of industries, too. When we first started having live events, our main strategy that we came up with was look for something like social media marketing or funnel hacking live. What we did was we just piggybacked that. We did a live event the day before it. That is how we got up off the ground, with his starting building our things, is that we said, “Okay, I’ve got a parent podcast. So if I go to a parent conference, and I got members that might want to come to this parent conference, it’s an easy sell. We just say, hey, let’s have a “We Turned Out Okay” the day before, and then we will all go to the conference together the next day.
Karen: Yeah, yeah, even if it is just a meet up. I mean it was really what you guys were saying before. So true. I just want to be with the tribe. I want to hang out with them, and ask them what they need. I mean, that is something else that hasn’t come up today. You guys talk a lot about don’t assume what people need. Go and ask them. I’ve spent some time doing that, and it just makes me want to do it more. It makes me want to talk to them more and hang out with them.
Shane: Have you tried doing AMAs like this? Have you thought about combining a live hang out type strategy from your podcast listeners, something that is frictionless like, “Hey, not only does my podcast come out on Tuesdays, but I do a Facebook live Ask-Me-Anything every Thursday,” because you do have quite a few listeners.
Karen: Yeah, no I haven’t.
Shane: Have you thought about a virtual strategy for hanging out with people? Jocelyn and I were just talking about this a few minutes ago in the community.
Jocelyn: Yeah, I think that might be a good logical place for you to go next.
Karen: That is a neat idea. So AMA obviously means Ask Me Anything? Is that–
Shane: Yes, sorry about that.
Karen: It’s okay.
Shane: Curse of knowledge, curse of knowledge.
Jocelyn: You know that is good because then you can tell people that is what it means, and it is perfect.
Karen: Yeah, so a weekly thing is too much for me. I just can’t do it.
Shane: Why? Why do you say that?
Karen: Because of the chronic illness, really. To take something on, even with webinars, I feel really great about the webinar that I’ve got going on right now. I can do live webinars like once a month. It is just, to plan on something once a week, and to basically say, I am going to do this every week, it’s just hard. It is just hard for me to even contemplate that.
Jocelyn: Well, maybe put one on the calendar. Maybe once a month.
Shane: I hear what you are saying, because take somebody like John Lee Dumas. Man, how does he make a podcast every day? And then people fall into that trap of, “Well, I’m going to do a podcast every day because John Lee Dumas did it, and he gone made a lot of money,” right? But, then what they don’t realize is John records like 30 of those episodes in two days.
Karen: Yeah, he does. That’s right. He does it all.
Shane: She is a robot. He is a straight robot. What wasn’t he was doing the other day?
Jocelyn: He had 15 calls.
Shane: He had 15 calls like when we were talking to him. I’m like, “John, you are crazy.”
Jocelyn: Yeah, I can barely handle three is sort of my max for a day. I think that I am dead if I do more than three calls.
Shane: I think people also think that it is really rigid, but you don’t have to do it on a schedule. You could just say, “You know, guys, I’m going to do one every week but I’m going to do it when I feel good, on a day when I feel good.” So make sure you were following me so you are aware when this is going to be, and like if you wake up and it is a day that your illness is not bothering you, the no man I feel pretty good today, just send an email. I’m going to have an AMA at 12.
Karen: I love it. That is exactly the problem. I can never predict into the future when is it going to be a good day, and when isn’t.
Jocelyn: So don’t make that a weakness. Roll with it.
Karen: Roll with it. Make it a strength. That is what we do with our kids all the time. All the gurus who talk about discipline and, “My miracle mornings” and all this stuff, they are all single, they don’t have kids. We don’t know when our kids are going to wake up at 5 AM and puke on us. We have no clue.
Jocelyn: We don’t know when we are recording a video that our kids are going to walk into it like they did a few days ago, we don’t know.
Shane: They did a few days ago. There like right now, like you can’t hear it because of our wizardry with our equipment. Our dogs right now are going crazy outside right now, working.
Jocelyn: Our chocolate lab is barking and barking and barking.
Shane: Think about that just before we go on this call, Karen. The listeners don’t know this, but we are going to let you behind the scenes here. Our internet totally collapsed right when we were about to get on this call. We have no phone service where we live because we’re in the middle of nowhere. I’m like oh– we just lost Karen.
Jocelyn: : We can’t even contact her.
Shane: Could even tell her what was going on. The last thing I see it was you typed in, “Are you ready?” And it and the Internet dies at that moment. I get my phone, and I go, “Jocelyn, I’ve got to walk down the street to try to get a bar on my phone to so I can tell her what is going on.”
I’m running down the street, and while I’m doing it I let my dogs loose so they could run with me. Jocelyn comes out on the back porch and goes, she yells, “Hey, she’s there, the Internet’s working.” And I’m like, “Crap.” So I ran all the way back, but then my dogs won’t come with me. They didn’t want to go back to where they were. Here I am just chasing dogs, everything else, but it doesn’t matter. We still did the call. It still going to happen.
Jocelyn: And people will crack up because they are like, “Oh, this is real life. This might actually happen to me.” What we’re saying is don’t let this be an obstacle for you. Just say, “Hey, look, I just do these when I feel like it.”
Shane: Yeah, and I think people would love it. I think how I would respond if in your tribe, I’d be like, “Oh man, Karen feels good today.” If you didn’t doing Facebook live, as a part of your tribe, I would probably send you a message and be like, “Hey, you feeling bad?” I know you’re shooting a Facebook live in a few days.” That creates that friendship, it’s being open and honest and making any weakness you have into a strength.
Karen: Yeah, okay good way to think about it. I have been thinking, too. You guys have been talking a lot on the podcast about video. I had an idea which was, if I record like just a quick two-minute video, kind of like a preview of what is coming up on the week, and I post it to YouTube, and I could repost it to places like Facebook, or Instagram or whatever, can I use that either instead of or as a part of what we’re talking about right now?
Jocelyn: Of course.
Shane: Sure you could. One thing you could do is just when you think that, record a lot, when big one, and then split it up. Share that in other places separately. We have done that before.
Jocelyn: Yeah, listen, we always say this. Pro tip: if you recording a lot of things in one day, just go change shirts.
Jocelyn: Change your hairstyle.
Karen: Put my hair up.
Shane: Isaac was sick yesterday, and there you go there is another monkey wrench in the mix. He was home all day and he couldn’t go to school. He had a fever, and we don’t send our kids to school when they have a fever because we don’t want to infect everybody else. He wasn’t feeling terrible, so I let him record three, four videos for his YouTube channel. And we were like, Isaac what he does, is he changes hats in each video. He can play a new game for 15 minutes, switch hats. Play a new game, switch hats. In one of them, he was like, “I ran out of hats, and this hat is my dad’s,” but like I told him what was going on, but you could do something like that.
Jocelyn: But I can tell just by just listening to you that, that kind of strategy feels light to.
Karen: It does.
Jocelyn: Meaning, it doesn’t feel like something that is going to be a big deal for you. That is what you should roll with always. Don’t do things that feel heavy, do things that feel light. If that feels light to you, then go for it.
Shane: One of our strategies that we really take advantage of in our life is changing the rules. That is what we’re talking about here. When we started this conversation, we were like, “Oh man, I can’t commit to every Thursday doing Facebook live, because what if I don’t wake up.”
Jocelyn: So don’t.
Shane: So don’t do that. Change the rules. You’ve got out-of-bounds that other people don’t have. You have a problem with your illness, you have your hands hurt. You can’t do these things, but that does not matter. That his sister out of bounds. You have to figure out what plays to call within your field, basically.
Karen: I love it. Sometimes because you are talking like a football coach now, Shane. I just have to share this. I love it. It is quite one of the things that I will hear it. Jocelyn, you are very– I don’t want to say you are very nurturing, but you are both like, “Go get them tiger,” but I feel like in Shane’s, it is more like, “This is what you’ve got to do! Do it now .” It is such a football coach way, of approaching online business. It makes me look so happy.
Shane: You have to understand, I made a living for 10 years telling people to run through walls that they could not run through. You figure out a few tips and there.
Karen: And it comes across, it really does come across.
Jocelyn: Yeah, he is really good at just getting people to do things. He is good at that for me, too. I stay in my head a lot. I’m like, “Well what about this? What about this?” What about these 10 things, and he is like, “It does not matter. Just do things.” I do.
Shane: With Jocelyn though, I always tell people in the community, too, like, “If Jocelyn tells you to do something, you better do it.” I call those Jocelyn Bombs.
Shane: She will say things like she is really quiet, and then she will say something and it is like an arrow to the heart. And you have to listen.
Jocelyn: I only speak when I have something important to say.
Karen: Yeah, yeah, and that comes across as well. I think the combination is a really, it just works. It really works for me. I love this, so what you guys are saying is every once in a while, when you feel up to it, send an email and say, “Hey, I’m going to be doing an Ake Me Anything Facebook Live today.” Yes, and then do it.
Shane: And then repurpose that content so you don’t have to film things twice.
Karen: And then also, focusing on what feels like the lighter strategy, which is getting some quick videos made, answered questions, schedule them out, do that kind of thing.
Shane: I think that you shouldn’t dabble in live stuff like you said. Go talk to parents places, spread your message, that way. But do it on a small scale.
Jocelyn: I think is a part of the journey, and not that destination.
Shane: I totally agree. The live events are not your goal.
Jocelyn: Not right now. They may eventually be.
Shane: Some people eventually get into that trap. They are like, I want to be a speaker like Tony Robbins or Gary V or whatever. And they go do all these things. They thought that that was their goal, but that they realized that that does not let them eat, or pay their rent. I’m like, “I think that you’ve got to focus on how does this action lead to me building a business that generates profit. If the answer is if you can find that path, and it is true, then you go down that path. If it is just and ends in and of itself, that is probably not the best thing for online business.
Karen: Yes. Jocelyn, quick question. You had said before that I should think of something as a lead magnet. I feel like I said something about going in front of PTAs, and you said think of that as using a lead magnet. Does that ring a bell with you?
Karen: Can you describe that a little more?
Jocelyn: Yeah, what I mean by that is just getting in front of more people, building their ‘Know’, ‘Like” and ‘Trust’, and getting them to give you their email address or something in exchange for some type of free value. Basically it works just like a lead magnet online. You they have something, you have something that they want. They give you an email address to get that thing about you. And then you continue the conversation with them, with the goal of getting them to become a member of your community.
Shane: Basically, how it works in a sales funnel, if you go to a speaking event, and you speak in front of anybody, don’t care if it is 10 people, or 10,000 people– in your mind, we imagine that that speaking event is a free blog post. All the people that are in the thing, that came to watch you speak, they are traffic from Google.
Jocelyn: Except, they are actually in front of me.
Shane: They are human people in front of you. That is real-life traffic so when you look in their eyes, at the end of your speech just at the end of your blog post,you better have a next step for them, or you wasted your time being there.
Karen: There’s got to be a road back to Main Street.
Shane: Exactly you’ve got to have some way to get them into your sales funnel, and that might be walking out to the back of the room, and just say, hey I’ll be at the back of the room if anybody wants to talk to me, and everybody that comes and shakes your hand, you give them a business card.
Jocelyn: It doesn’t have to be a super spammy sales fest. You don’t have to get up there and try to sell your stuff from the stage, but what you can do is say, “Hey, I have a lot of free content that I would love to share with you. If you would like to see some of my stuff that I have, give me your email address, and I will be happy to send it to you.”
Karen: I have also– it’s an e-book right now– but I think with a little amount of effort and time, I can turn it into a paperback. Is that something else that is worthwhile? Now it is not a business card, right, it is a book.
Shane: Yeah, any book is a business card because when people write books, it is not to make money. Anyone who goes into it, and thinking, “I’m going to read a book, so I can make a lot of money off this,” is going to learn about quick that you are not going to make money off of a book.
Jocelyn: Right or not a lot anyway.
Shane: Or not a lot anyway. Anything can be profitable, it’s just how much. But if you sell 20,000 copies of a book at a cost you made 0. But 20,000 people have your story in their hands. Some chapters are just promoting other things you are selling. Go look at book you buy now. If you go to the back of the book and click on the website, we have additional resources for you. That is a lead magnet. The book is very important. Jocelyn and I are actually writing two books right now.
Karen: Oh, awesome.
Shane: One is our story, and the other one is this new thing in our community called the Flip Your Life Blueprint which is A-to-Z, what you have to do to have a chance to succeed online. But those two books are designed, were not going to try to make money off those. It is just breakeven, and get those books into as many people’s hands as possible. If I was speaking at an event, I would bring 100 of those books and give them away. If I spend $1000 putting those hundred books but I get 10 people to join our membership, we would have made our money back. So it doesn’t matter.
Shane: That is how you would think about that, is make that into something else. Another thing you can do, too is you don’t even have to do that for cost. Just say, “Give me your email, and I will send you a free copy of my book.”
Karen: I love it.
Shane: And then just email it to them.
Karen: That’s also something I was doing, and I continue to do it with the FAQs about the community, which at the first I was terrified. I was so scared to say, “Hey, I’ve got this community. Come and hear about it.” I was so afraid of that. I had to take sales which has been a weakness of mine, and make it a string. That is the one thing that I did, was give away, and will continue to do is give away copies of the book which I did not write, like I wasn’t expecting it to be a bestseller. I wrote it because I felt like I have got great information that these people need, and can really use. It sounds like that’s exactly what you guys are talking about is, don’t think of it as like they’re going to make this into a bestseller. Think of it as this is a way to connect with people.
Jocelyn: Yeah, for sure. These have been some great questions today. A lot of really interesting conversation that we don’t know always get into on the podcast, so it has been very interesting to talk about all of these different questions that you had. You are doing great, and we just want to say good job on getting all the infrastructures set up. I mean there are probably 90% of people out there who won’t even do that much.
Shane: I know there is 90% of people that will never even sell one membership or one product.
Karen: Well thanks, guys.
Shane: Don’t give up for that. Also, we’ve touched on it here, if you want to go back again and listen to episode 108, you have obstacles that you have overcame, that would have definitely stopped other people, and we have so much just respect and admiration for you. I don’t even think we could explain it to you.
Karen: Oh, you guys, I have goosebumps.
Shane: Great job, great job with everything you have done.
Karen: Thank you very much.
Jocelyn: We’re super proud of you. We’re proud of all of our members, but you have really jumped in there, and gotten this done, and we know we can help you continue to grow it, so just stay active in the community, and we will be right there with you. We always end our calls with– we’re almost out of time for today. But we always and with an action step; something that you plan to do and asked say 24 to 48 hours, based on what we talked about here today.
Karen: I’m going to batch myself some videos, and get them up on YouTube, get them scheduled. Change my shirt.
Shane: There you go.
Jocelyn: There you go.
Shane: Change that shirt. I would love for you to sometime in the next two weeks on a day you feel good to send out an email and do your face first Facebook live.
Karen: Oh I love it.
Jocelyn: Just throw it out there.
Karen: All right.
Shane: Okay? So it was a challenge you to do that. It does not matter when, just you wake up, you feel good, and then you come tell us in the success forms, and we will celebrate that next milestone together, and we will keep marching towards your tipping point. It is coming. We found three; let’s see if we can find 300.
Karen: All right, yes, yes.
Shane: All right, Karen, thank you so much for being on the show today.
Karen: Thank you guys so much. It’s always a pleasure.
Shane: That was another information packed call with one of our Flip Your Life community members. Hope that you got a lot of benefit out of our answers to our guest’s questions as well. If you would like to become a member of our Flip Your Life community, head over to flippedlifestyle.com/flipyourlife, and we can help you with your online business.
Jocelyn: Alright, it’s time to move into our Can’t Miss Moment segment of the show, and these are moments that we were able to experience that we might have missed if we were still working at our normal 9-to-5 jobs. Today’s can’t miss moment is heading down to Jacksonville Florida to the TaxSlayer bowl– is that what it’s called?
Shane: I think so. It used to be the Gator Bowl, for those of you who were football fans.
Jocelyn: We went to see our Kentucky Wildcats play Georgia Tech. The game did not turn out the way we would have hoped. We lost, but we had a great time at the game. Just driving down with the kids, and we didn’t have to worry about being back for work, going to work taking off work, things like that. We just headed on down and had a really good time.
Shane: Yeah, the kids loved the trip down. We went through South Carolina going down there and through Atlanta coming back. We decided to make it a road trip this time because we fly pretty much everywhere and we just said, “You know what, let’s just drive halfway, stay all night somewhere, get up, we will go the next day. That was a cool thing to do with the kids. It was just a fun time at the game it does hurt when your team loses especially when you travel all the way to Florida, and you get beat. But It was a lot easier to stomach the loss when we went to the beach after the game that day.
It was an awesome trip, just a nice January getaway to Florida. Kind of warm-up for a couple of days, and then head back home for that after the holiday was over, and I know there was no way that we could have went to that game back in the day because we just could not have afforded a spur-of-the-moment trip to a ballgame or got the time off. I think when we came back, school had not started yet. But where I used to teach, school has started back. We would not have been able to take off work that day and do that.
Jocelyn: It was a really good time. We love getting the kids sort of getting ingrained in the Kentucky wildcat culture. It definitely is a culture for anybody who is really not familiar with that. Shane and I went to the University of Kentucky, so we are big Wildcat fans of course.
Shane: Before we sign off, we like to close every show with a verse from the Bible. Jocelyn and I draw a lot of our inspiration from the Bible, and we would love to share that with our listeners. Today’s first comes from Colossians 3:17, and the Bible says, “And whatever you do, in word or deed, do everything in the name of the Lord Jesus, giving thanks to God the Father through him. In every success you have in your online business, remember where that blessing comes from. Give thanks, and you will keep moving forward into the plan God has for you. That is all the time we have for this week. As always, guys, thanks for listening to the Flipped Lifestyle podcast, and until next time, get out there, take action, do whatever it takes to Flip Your Life. We will see you then.