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**Before anything else, we would like to apologize for some technical issues that affected audio quality at some point in this episode. Although such issues do happen sometimes, it’s still going to be the same fun, information-packed online business podcast channel y’all enjoy and love.**
Need ideas on how to improve retention?
Listen in as we help today’s guest with member retention in her online business.
This week’s guest is a Flip Your Life community member who has recently launched her online accounting membership site, Rebecca Tervo.
Rebecca has been married for 25 years and has 4 children. She is a Certified Public Accountant and also a Certified QuickBooks Online Proadvisor.
She has been in the industry for two and a half decades, having worked closely with nonprofit organizations and small businesses.
Her life reached a huge turning point, after losing her son to suicide. This made her realize how life is just too short to be doing a job you don’t like.
She quit her job as Director of Finance for a non-profit and created LearnNonprofitAccounting.com, where she shares her non-profit accounting expertise to help accountants, bookkeepers and staff to keep up with tax guidelines and those dreaded forms.
She joins us today to discuss several interesting topics, from encouraging and maintaining member participation to setting up an effective member nurture sequence as well as analyzing intended ad results.
This is an action-packed episode from start to finish.
Don’t miss it! 😀
You Will Learn:
- How to encourage member participation in the forums
- What are lurkers and why it’s not as bad as it sounds
- Advantages of setting up a member nurture sequence
- Analyzing conversion percentage
- Plus so much more!
Links and resources mentioned in today’s show:
- Rebecca’s Website
- Elementary Librarian
- US History Teachers
- Flipped Lifestyle’s YouTube Channel
- Flipped Lifestyle’s Patreon Page
- Flip Your Life community
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Can’t Miss Moment:
Today’s Can’t Miss Moment is Isaac’s field trip with school. They won a special attendance award at school so, they got to go to the local roller rink with their class. We just found out about it, I messaged his teacher and I’m like, “Hey, do you need some help?” and she is like, “Yes.” We went to the roller rink, and we just took a Friday morning off, and headed on out there, and had a really good time with the class.
You can connect with S&J on social media too!
Thank you for listening!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post.
Can’t listen right now? Read the transcript below!
Jocelyn: Hey y’all! On today’s podcast, we help Rebecca take her accounting membership site to the next level.
Shane: Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started.
What’s going on everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again this week. For those of you who may be new to the podcast, welcome. We’re so glad that you’re listening and that you’ve tuned in. You’re going to notice right away that our podcast might be a little bit different than other online business shows that you listen to on your device of choice. We do not bring on experts or people that are selling saas products, or books or anything like that. We bring on real people who are running real online businesses: people from our flip your life membership community, we help them right here on the air take their business to the next level. Then we open that up to listen in, to let you get some tips and tactics to take your online business to the next level as well. We are super excited to have a great guest on today. Her name is Rebecca Tervo. Rebecca, welcome to the show!
Rebecca: Thank you! I’m so happy to be here.
Jocelyn: : Yes, and congratulations on your recent new members. We are very excited about that.
Shane: Rebecca has just launched, and she has got her first couple members which is like always like, “Pop the champagne corks,” around the Flipped Lifestyle community. That is awesome, good job.
Rebecca: Well, yeah, it just feels like somebody actually paid me for that?
Shane: I know, right? My favorite thing that you posted in the success forum the other day was like, “I almost fell out of my chair.” You went in and when you saw that first member, then you came back a day later with the annual member, and you were like, “What is happening here? It’s all going so fast!”
Jocelyn: It really does work!
Rebecca: It is weird. I thought about that annual member. I’m like, “Are you sure? Are you sure you want to sign up for annual membership? That’s ridiculous.”
Shane: “You committed to me for a year? Really? That’s a lot of money!”
Jocelyn: No, it does make sense because you are awesome.
Shane: Don’t email that person, and say that. Making your members have second thoughts is not the right way to grow an online business.
Jocelyn: But sometimes, it can feel that way. I understand what you mean. All right, well we have already established that you have an accounting membership site, but tell us a little bit more about you, your background, and just fill in the gaps in your online business. What exactly is it that you’re doing?
Rebecca: Okay well my name is Rebecca, and I am a CPA. I’ve done a lot of accounting things over the past 25 years. I’m married, I have a husband who I’ve been married to for 25 years, and we have four children. We only have one left at home, so they range from the age from 24 to 13. The biggest thing that has happened in our life is five years ago, we lost our son to suicide. That has been a turning point in my life, really, because the reason I am doing my online business is because I thought life is too short to be doing a job you don’t like. That just happened in 2016 when I finally quit the job that I really didn’t like. That is like an understatement. You can say I hated that job.
Now, I am here, this is where I am, and I’m glad I found you guys because I’m doing learnnonprofitaccounting.com, is the name of my website. What I’m doing is taking the knowledge that I gained from my previous position. I was the director of finance at a non-profit. It was a pretty large foundation. Taking that knowledge and helping other accountants, and bookkeepers, and non-profit staff to really keep up-to-date on all of the things that they need to know about the non-profit accounting area. I would say it is very complicated area to work in. Its different than small business accounting by lots. I just thought I wish I had this resource when I started in my position. I had come from the small business world. Over the five years I was there, I kind of built up a lot of knowledge and put a lot of resources together for myself. Now, I am offering that in a membership for other accountants and bookkeepers.
Shane: That is awesome. You have done such a good job. I just want to compliment you before we get started here because a lot of people don’t see behind the scenes, like when our guests come on, they don’t see how much work has went into where they are now on their online business. A lot of people are just starting out, a lot of other shows, and a lot of other people make it sound like it’s just so easy; if you build it, they will come. You’ve really done an amazing job of being persistent, staying with it.
You worked for a few months here and now really, really hard before that first member came. When you got that validation, I could just hear it in your voice, and we just knew that that was the turning point that you are really going to take it to the next level. We’ve always thought you had a great product with a great niche, and it is so unique. You’re going to do great things, and you have done so many great things. I also wanted to thank you for sharing that personal story.
Those things can be difficult to talk about, but you are so inspiring because you took something so tragic, moved forward, and turned it into something that drove you to something different in your life. I think that is just a great example for everybody out there who may be struggling and want to change to say, “Hey, I’m going to harness all of the things I’ve learned, good and bad and make something happen.”
Rebecca: Well, thank you. I feel like I’ve come really, really far. This is actually the first year of the anniversary of his death. It was five years in January, and the first time I feel like really inspired about my life. I’m just so grateful for where I am right now.
Jocelyn: Yeah, that is awesome. I can’t imagine the pain that you gone through, and to come out to the positive experience like this, it is really going to be helpful for you just moving on in the future even.
Shane: Let’s look back really quick at the business side of the discussion today. Let me just kind of clarify a little bit, maybe ask a couple questions. You are not necessarily just teaching accountants. This is more for like the bookkeeper at church, or the bookkeeper at a small local charity. We are starting a charity like the Sam’s foundation. We have no clue what we are doing. That is the totally new part of the tax thing for us. This is for maybe the DIY, or maybe the accountant who wants to pick up more non-profit clients, but it is just for anybody who is not familiar with non-profit accounting, and you are going to help them do that process. Not only just filing your taxes, but throughout the year, like how to manage your books and all that, right?
Rebecca: Yes, it can be overwhelming, I think when you first start working at a non-profit, or if you are starting one like you are. There is just a lot to learn, there is a lot of regulations to learn from the stateside, as well as the IRS side. There is all the accountability that comes with being a public charity because people are giving you money, and you are giving them a tax deduction. There is a lot of responsibility in that, and accountability to the public, and it’s a lot of that kind of stuff. There is definitely different kinds of systems to put into place versus being in a small business.
Shane: I know when I first heard you tell us what you did, I was like, “Man, is that a big niche?” We started looking up tax forms, and the searches, and it is unbelievable how many charitable non-profits there are out there. You think every church, everything– there are so many non-profits in every single town all across the United States.
Rebecca: Right, well there’s 2.5 million recorded on the IRS books. But the churches don’t have to file with the IRS. There is probably more than two and half million.
Shane: Okay, maybe like a soup kitchen, or something that they set up, would be like a non-profit, yeah? That’s amazing. You’ve got a big niche, we’ve got to find a thousand people. That is a very low percentage out of 2.5 million.
Rebecca: Exactly.
Jocelyn: Let’s talk about where you’ve been so far. You’ve just have started out this new membership area, and what is going on? What is your first question for how we can help you just grow this thing?
Rebecca: Okay, well, so far I’ve built the whole site, did that for about three months, and I finally have a couple members. I have two monthly ones and an annual one. Now I’m trying to figure out how to engage them at the beginning, because it feels like I’ve tried even personally reaching out to the first member. I’ve never really heard back. I’m just curious, what happens? Do you just let that go and try to just find others? Or how do you get them in the forums, I guess? What do you do with that?
Jocelyn: Okay, we’re talking about engaging our members that you’ve just gotten. This can be a little bit difficult when you are first starting out. The reason being is because you don’t have a whole lot of people yet. So when you don’t have people, and they’re not talking, it seems like it is the worst thing ever.
Shane: Crickets, right?
Jocelyn: Yeah. It can be a little bit overwhelming, and a little bit disheartening. We understand where you’re coming from. Just remember that a lot of times, people are what we call ‘lurkers’. That means they will login, they will consume your content, they will read what other people have to say. But they don’t necessarily want to jump in and participate.
Shane: And that is okay.
Jocelyn: And that is fine. That is actually the way that I am in most communities. Obviously, I am not in my own community. In most communities, I am not a big chatter. I mostly just like to see what everyone else is saying, and react to that, and just check it out. Don’t freak out when people are not logging in, or they are not interacting with their stuff right away. It is okay.
Shane: Yeah, especially the conversation aspect of it. It is almost like the fifth grade dance. There are three people there, at 8 o’clock, and they are all standing on the wall, and nobody wants to be the first one out on the dance floor. As you get more people, sooner or later, Extrovert Bob is going to come in and start asking a question every five minutes. That is going to happen eventually. You just got Introvert Betty. Introvert Betty is sitting over there going, “I’m waiting for Extrovert Bob to break the ice.”
Jocelyn: But, with that in mind, there are some things that you can do to encourage people to come in and participate. The first thing you could do is actually reach out to your members. When you have small members, that can actually be a benefit for your membership because you are able to work with them in a more one-on-one way.
Shane: Don’t reach out to them once. Like you said earlier, “Hey, I reached out to them. Nobody replied.” Well, maybe they were busy that day. Reach out again, and again, and again, and again. It is relentless forever, communicating with your audience once you build a membership site.
Jocelyn: Don’t just leave it open-ended, don’t just say, “Hey, I was just checking in. What you need this week?” Don’t do that. Just say, “Hey, I’ve come up with this new training this week,” or, “I wanted to call out my training on XYZ. Click here to check it out.”
Shane: Yeah, give them something to do, is the most important thing, and make it so direct and so on point, it is so overt, they can’t get it wrong. Like Jocelyn said, it is, “Click this link to do this.” And actually, I’ve learned, the more I hear this problem from our members, the more we see it even in our own communities is, when people don’t talk, they are actually saying something very, very loudly. “I want content. I don’t want to talk.” That is what they are saying to you. If you can focus on the content and focus on delivering what they signed up for, that is really what they are asking for right now. These three people, your initial members who have joined, they may not want to get on a phone call. They may not want to go into the forums right this second.
Jocelyn: But you could offer them.
Shane: Exactly. You could say, “Go watch this video. That’s why you signed up.” “Hey, I’ve got a new video. That’s why you signed up.” Be a little bit more passive about the conversation angle until you get 20 members. Now we want to get two or three people talking. That is when we can engage that part.
Jocelyn: I feel that there is sort of a fine line between driving them crazy and reminding them that they paid for this and they can get value, you know what I mean? You have to figure out how much is too much to contact them, and how much is not enough? It can vary from audience to audience. I know on Elementary Librarian, I started sending them an email once a week, all my members, and they love it. They are begging for more stuff. For my audience, it’s fine to email them once a week. We do have an opt out. If you don’t want to get the weekly update emails, but you don’t want to unsubscribe, there is a way to do that.
Shane: Yeah, and the same thing with Flipped Lifestyle, we can email our members three or four times a week easily because they like the community, they like the content. That is what the audience does. We could not do that necessarily in maybe the US history teacher side, because that is more of a, “Just remind me once a week that I’ve got lesson plans this week, that is all I need.” You can experiment with that, but I think if you will just say, “I’m just going to keep delivering amazing content, grow my membership keep letting these people know there is stuff in there for them to do, and as I get the fourth member, the fifth member, the 10th member, the 25th member the conversation will eventually flow, okay?
Rebecca: Great! Okay. I’m going to work on the sales funnels around that. Or not the sales funnel, it is called the membership funnel, right?
Jocelyn: Yes. I call it a member nurture sequence.
Rebecca: Right, member nurture sequence.
Shane: You can automate all that, too. Get your best five pieces of content out of the 10 you’ve made, and make sure that they know over the first five weeks, every Monday, “Hey, did you watch this yet?” “Hey, did you watch this yet?” That way, everybody that ever joins moving forward, will be engaged with your content immediately.
Rebecca: Okay, that sounds like a good idea! Get best five pieces… Okay, I will do that.
Shane: Yours is very powerful, too, because there are certain things that happen quarterly in taxes. There are certain things that happen annually in taxes. There are certain days that you need to be doing things by. You can go schedule all of those in automatically to the automatically deliver March 31st, there is the end of the first quarter or whatever. You can do these things ahead of time, and that could be a part of your service, is, “Hey, I’m going to send you an email to remind you when you need to do all these things to the IRS.”
Jocelyn: If you’re going to do weekly, and you don’t want to write all 52 emails in one sitting, then just do them periodically. Do six and that will get you through six weeks. Come back in four weeks, and do another six. You see what I mean?.
Shane: Anytime you are doing any kind of membership or nurture sequence– now Jocelyn sits down and does them all. But I’m kind of a burst person, and I don’t really finish things good. If I created something that big, I wouldn’t do it. I would go and make one a month, get 12 done, and then do what Jocelyn said: come back and then do 12 more. Now I’ve got two a month, and just spread them out. They don’t have to be the next 12 make weeks. Now, I know they are being contacted at least monthly, and then bimonthly, and then eventually weekly. The results matter, not the route. However you build that auto-responder, do it in a way that is bite-sized chunks for you, and then it will grow over time. You don’t have to do it all at once if you don’t want to.
Rebecca: Cool, thank you for that!
Shane: Alright, let’s jump into your second question.
Rebecca: Okay, next, I started running Google and Facebook ads specifically for the topic around the 990, like you suggested, Shane.
Shane: The 990 is a form specifically for non-profit tax organizations.
Rebecca: It’s the IRS form 990, which is kind of like a tax form but it is not really a tax form. It is an information return. I guess the thing is, I got a little overwhelmed. Okay, I’m glad I did it, I stepped into that area, and I did some ads, and then I turned the Google ad off now because I wasn’t sure go forward how to systematize looking at the those, figuring out how well they are doing or not, how well they’re doing and then creating one that is doing split testing, or whatever all that stuff is, I just got a little bit like overwhelmed about it. I feel like I am just spending money, but I am not really sure if I’m spending it properly.
Jocelyn: Right, here is the thing on ads. People start digging into all of this information, and there are a lot of complicated things you can do with ads. I feel like I haven’t even scratched the surface on all the different things that you can do with ads, but here’s the thing. Just run something. Try it. Don’t get too complicated. If it works, do it more.
Shane: It works if you make money.
Jocelyn: If it doesn’t, try something else.
Shane: Yeah, the first thing you look at is, did I start an add that got me people to my website, and did anybody buy? And we’re going to get into the details here. I’m going to talk a little bit about what to look at in the chain. That is really all that matters, is, I spent money, did it make me money? If your ad can do that, and you can look at it and say, “Oh, that person got to my website from Google, and they bought my product,” then you’ve got something that is working. Now you’ve got to make it better.
Jocelyn: I would even go a little bit further to say, did it create the intended results? The intended result is not always a sale. The intended result might be to grow your email list. Did it grow your email list with the intent of getting people to purchase later on down the road?
Shane: To analyze that, there is basically three things that you want to look at. I want to preface this before I get into this because a lot of people want to race to the bottom to get to their ads. Like, “Oh, I’m getting four cents a click.” “I’m getting $.90 an email. Ha ha, you are charging 5 dollars an e-mail?” Well, what if your $.90 an email returns $1.50 per person that buys your product on average, but my 5 dollars an email gets me back $500? Well, it doesn’t matter how much you spent for the email, because I made more money on the sale.
When I go over these three things, it is not to tell you, make these as cheap as possible. It’s just these are the things that we look at. The first thing we look at is cost per click. The number one thing that you have to do is get new people to your website. You got to keep a steady traffic flow. That is what your strategy that we gave you was, go get the traffic flow on Google ads, pixel them, and then we’ll show them warmer ads later to try to get an e-mail.
Cost per click is really important. I think that cost per click is the one place that you want to say, “Hey, am I getting a reasonable amount for my niche? Is this a reasonable cost?” If Google says the average bed is 2.92 for a click, and you end up spending 5.92, well, something is wrong with your ad. You’ve got to look at that.
The next thing you want to look at is cost per email. If I run an ad campaign, and my goal is to get e-mails, and I spend $1000, and I get 100 emails, I know that it cost me $10 an email to get an email. That is one thing we look at. And then we look at cost per sale. If we sell on annual membership, and it is $599.00, and we look, and we say, “Hey, we spent $100 in ads to get that one sale,” then we look at that cost: to get that $600 sale was $100. Yeah, it cost me 100 bucks to get a sale, but I made 500 on top of it. Not that big a deal, I traded 100 for 500.
Jocelyn: I was going to say, also, that you want to take a look at your percentage of conversion. That is another important metric because you want to aim for at least 3 to 5%. If you’re doing better than that, that is great. If your objective is clicks, then you want to have at least 3 to 5% of the people who see the ads clicking through.
Shane: If you see 1%, you’re probably a little low.
Jocelyn: Maybe something is wrong. Usually it is the audience, but it could be something else. Those are all things that we can discuss in the community, certainly. We do this a lot of times. We look at people’s ads, we talk about ways to improve. Try not to get overwhelmed by all the different things out there. Should you, in a perfect world, be split testing everything, and testing audience versus audience, doing all these things? Yes. In a perfect world, you should. But for right now, just to start out, let’s just start running some ads and trying things.
Shane: Another big thing, Rebecca, that people get really overwhelmed with is, just all these numbers. It’s like, yeah, data is important, I know that. Jocelyn is going to smack me–
Jocelyn: Data is very important.
Shane: Data is very important. But we look at data from a much more 10,000 foot view. Let’s say you start and ad, and you spend 100 bucks in a week. This is a common problem people have. Let’s say, nobody buys anything, right? A lot of people just turn the ad off because they were like, “I wasted $100.” Well, not really. What was your cost per click, your cost per opt in, and you didn’t get any sales, so let’s just look at that.
Then we change something, we come back and we do it again. Maybe next week, we get the same amount of clicks for $100, but we get 10 more opt ins. Well, we did something right, so it got better. Eventually, we kept closing that gap to where it is like, “Oh, well this week I spent $50, and I finally got a sale or $100.” So we reached the tipping point where the ad started converting the sale. The sale is what matters at the very end of the day. When you are looking at your ads, just think to yourself, “Am I spending less than I get in return? If I am spending more, than I am getting in return, then I need to improve the ad.
Once I cross that tipping point, I will improve it a little more, a little more, a little more, until I am making a good return, which is different for every niche. That is the basic balance: am I spending less than I am getting in return? If the answer is yes, then keep rolling. If the answer is no, then we need to improve stuff.
Rebecca: Okay. Sounds about right.
Shane: Do you have any follow-ups for that? Because that was a lot of stuff.
Jocelyn: And does it make you feel better to know that you don’t have to worry about it all those things.
Rebecca: Right, and I am running the cold and the warm ads. I haven’t gotten even to the hot ads yet.
Shane: And that is fine.
Rebecca: Well, one weird thing was I was doing the Google ads with a Facebook pixel, so I was making sure I was getting people to my site first. Then I was setting those people in an audience. When Google said there was 400 some clicks, then the audience size only ended up being 200. Does that sound right to you?
Shane: That means that some of those people that got there on Google might not be on Facebook with that email, or that place, or something like that. There’s always going to be, as you go down the chain, less people. There is going to be less people who give you an email, and click. There’s going to be less people that do this, that do that.
Jocelyn: Well, and sometimes Facebook, when they say that people have hit this site, or hit this page on their website, or they haven’t– I have that happen a lot actually where I know that more people are hitting that page than what they are saying but, you know, for whatever reason it just says something different.
Rebecca: Okay.
Jocelyn: Rebecca, that kind of wraps it up on ads. What else can we help you with today?
Rebecca: My last question was about video blogs. Since I talked to you last time about my blogging strategy, it used to be about writing, but all of a sudden, I discovered video. I never to thought I would want to do video, but I did a couple that I had such a huge, great response to it, that I thought, “This is the easiest thing for me.” I just set up my iPhone, I take a video, and then I will put a blog post under it but I’m using the video to put it on YouTube, and Facebook, and my blog.
Jocelyn: Yay! That is awesome, yeah.
Rebecca: I’m just trying to figure out, I don’t know. You guys seem to be on YouTube, right? I don’t know if there’s a specific thing that I have to do different on YouTube? Do I have to make a banner for the front of my thing? Or is there anything like a little tip like, “How do you drive people to your videos,” because I know it is probably a good way to lead them back to your website.
Shane: Here is how it basically works. Our kids have YouTube channels, we have YouTube channels, and we just started this a couple months ago, really going hard at this. We actually want to go YouTube first before we even go to Facebook live, and things like that because YouTube is a search engine. I want all of our content video lives to start at YouTube, and have a description, and have tags, and very searchable. It appears in the Google search results and people search on YouTube for that stuff. People can follow you, just like a social media platform.
People can subscribe, and get emails when you release new videos. We start on YouTube. YouTube actually has an app, and you can do it from our desktop, YouTube Live. You can just record straight on YouTube Live, and it is automatically there, it is ready to go, it is ready to embed, it is ready to share. The easiest, least resistance we think, is go to YouTube Live, and then take those videos, and stuff like that over to Facebook, over to your blog post, over to places like where you are going to expand on the content, and get it, repurpose it everywhere you can.
I’m not saying, don’t do Facebook Lives. Jocelyn, the other day, I don’t know why I wasn’t thinking about this: but she was like, “Why are we doing a YouTube live and not doing a Facebook live at the same time?” I can still turn the phone on while I’m recording a new YouTube Live, and do both at the same time on my computer. You can still do your Facebook Live, or you can share it, doesn’t really matter. Or you can do Q&A’s and things like that. All you have to do is, if you’ve got a Facebook page, you’re going to be doing Facebook Live on your page, right? You should already have a banner, and things like that.
There is a YouTube channel that you’re going to create where it is you know, “Rebecca Tervo’s YouTube channel.” You do need a banner and a picture, but nothing more than that. Really, you just need to make the videos. It is not really super complicated, it is not like you have to go crazy with all this high tech stuff, and the annotations, and the pop-ups, and all that stuff, like some videos I have. It is just another one of those things like, “Yes, just keep doing it, keep making it, keep going, but the only thing I would do differently is start at YouTube, and let that video populate out from there.
Rebecca: So, the YouTube Live, are you really Live on YouTube?
Jocelyn: Yeah, I think so.
Shane: Yeah. It’s YouTube Live. The little app has a little button you push, and you just go YouTube Live.
Jocelyn: And then it just saves on there, so it’s always on YouTube.
Shane: What it does is it notifies your YouTube subscribers that you are online. But as soon as you’re done, there is no uploading, there is no nothing, it is just on your YouTube channel. You have the embed code there ready to go, or you have a link that you can drop over on Facebook to share a video, or you can just download the video, and upload it to Facebook so you can use that anywhere you want.
Rebecca: Okay, that is another fear I have that is going live. I haven’t done live yet.
Jocelyn: You don’t have to. If you would rather edit first, then that is fine.
Shane: I do that mostly. Whenever we post a video on Facebook, I don’t like to do live necessarily because I want to think about what I’m doing, and if it needs editing I want to edit it you know. You can totally record yourself, upload it to YouTube, same thing happens at that point. You’ve got an embed. You’ve got a link to share, and all that stuff.
Jocelyn: Do what makes you feel happy. If you want to record first, then that is fine, do what you are going to do, what is getting results for you.
Shane: Yeah, a lot of people would be like, “Well, if you’re not live, well then, you are just not growing your business effectively.” We always look at each other like, “Just because you say live videos = the future doesn’t mean that’s true for everyone.”
Jocelyn: The main reason that we mentioned that is just for ease of use. If you’re going to record, and you want to do it live, you could simultaneously do it on two different platforms.
Shane: It takes a step out, because you don’t have to upload the video then. It’s already there.
Jocelyn: Which is what we’re planning to do in the not so distant future.
Shane: One thing we do on our Patreon page is, there is a Patreon Live function, too. Our plan is, we answer our Patreon questions. The first ones are those that are getting ready to come out on our YouTube channel. But we’re going to do those on Patreon first, live. If we’re driving somewhere, we will turn it on, we will answer a Patreon question, and then that video will be in our Patreon feed. But the same thing happens then, I will download it, put it on YouTube, YouTube is now shared with the world. Only patrons can ask the questions, but everyone can listen. Then, we will put it on YouTube, I will have the embed for our blog post, we will make it blog post out of that video, I will have the video, or upload under our Facebook page, share it there.
The key is finding the best starting point to start the avalanche. I want to push the snowball and not the boulder of snow. Where’s the path of least resistance? That is why we podcast. Everyone asks us, “Oh, man, you podcast, you do this.” We are like, “Yeah, we actually do it because we have kids, and it’s easy. I can record, put this in a folder, and me and Jocelyn don’t have to touch it anymore because we have systems in place. If we were to sit down, and both of us write blog posts, both of us have to do the pictures, both of us got to do all that. With two kids and a busy schedule, there’s no way we would ever get it done. Pick the path of least resistance, that is the most important piece of content. Video is not magic, audio is not logic, one platform over the other is never better. It is what works best in your life, and to me it sounds like you want to record a video, and uploaded to YouTube.
Rebecca: Yes, that is what I want to do.
Shane: Then that is what you should do.
Jocelyn: Awesome. Is always good when you figure stuff like that out, right?
Rebecca: Right, it feels so fun all of a sudden. I don’t know why.
Jocelyn: There you go.
Shane: It’s because you’re making money, that is why it’s fun. It always gets fun. It is never fun until you make that first dollar, then it gets really exciting. That is where you are at right now.
Rebecca: If you did it once a week, that is fine, or do you do it more than once a week, it probably doesn’t matter, right?
Shane: It doesn’t matter, it does not matter. I would record 10 videos at once, and schedule them, is what I would do.
Jocelyn: And a little pro-tip for you, you can record them. Just change your shirt, or change your hairstyle.
Shane: Yeah, exactly, change your shirt for the first four, then pull back a ponytail or whatever. Just change it every time.
Jocelyn: We never do that.
Shane: We’ve never done that before for our courses. Yeah we have, we totally have.
Jocelyn: Okay, well this has been an awesome conversation. Unfortunately, we are just about out of time, but before we go, we always ask our guests, what is one thing that you plan to take action on say, in the next 24 to 48 hours based on what we talked about here today?
Rebecca: Well, I am going to go put my ads into the forums because I want to get some feedback on those, the Google and the Facebook ones that I have been running. Then, I’m going to let you know what my results have been. Hopefully, you can answer some questions around that.
Jocelyn: Yeah, that sounds awesome, I will be happy to go in there and help you out with that.
Shane: Also, too, I just want to thank you for sharing and I love the action step at the end, when Jocelyn asks people to do that because we ask people, and we see you happen and like– I have seen you, take so much action. I’ve seen you the highest of the highs and the frustrated as the frustrated when something breaks. I have no doubt that you will go roar through all those things, and we’re going to get a result out of this. Thank you so much, Rebecca, for sharing with us on the show today.
Rebecca: Thank you for having me. It’s been fun!
Shane: Super call today with one of our Flip Your Life community members. We would love for you to be a member of our community as well. If you would like to join our Flip Your Life community, head over to flippedlifestyle.com/flipyourlife, and we can show you how to join today.
Jocelyn: It is now time to move into our Can’t Miss Moment segment. These are moments that we were able to experience recently that we might have missed if we were still working at a normal 9-to-5 job.
Today’s Can’t Miss Moment is Isaac’s field trip with school. They won a special attendance award at school so, they got to go to the local roller rink with their class. We just found out about it, I messaged his teacher and I’m like, “Hey, do you need some help?” and she is like, “Yes.” We went to the roller rink, and we just took a Friday morning off, and headed on out there, and had a really good time with the class.
Shane: Our kids are really into the rollerskating lately which is hilarious because we got our house sitting over on one part of the lake, but then about two acres down, sitting on the lake is this big 3000 ft.² outbuilding. It is big, it is open, it’s designed to put campers and pontoon boats and stuff like that in. But we’ve turned it into kind of like a kids’ play land. We go out there, and we actually rollerskate in it. Our kids got rollerskates, so Isaac was so excited to be able to take his own rollerskates to the roller rink, and both of our kids have kind of chosen to have their birthday parties recently at this roller rink. It was awesome. It was fun. It always blows my mind when we volunteer at school for a field trip or anything because there is just no dads there. There is not a lot of parents there, anymore. When we were in pre-school, it seemed like there were more kids than there were people. But now it feels good to be at the field trip with them. Isaac loves it when we go on field trips. And this was an awesome one. It was fun, it was a bigger reward for them, and I think it was double the reward to see mommy and daddy there, skating with them.
Jocelyn: At least one of us was skating anyway. I also got some skates for Christmas and I went to the skating rink, and I put them on. I had a little incident at the roller rink, and fell down. I’ve actually gone skating several times recently, and this was my first fall, so I was a little sad about that. But I’m fine.
Shane: She nearly broke her wrist, people, I’m just saying. I’ve been warning her. Jocelyn was like, “No, I’m going to rollerskate. I love rollerskating.” And I don’t get on the rollerskates because I’d have already broken my arm, but she did not break her wrist, thank goodness.
Jocelyn: No, it is not broken, and I did have a good time, and I’m not saying I’m not going skating anymore. I will go skating again, but it was kind of silly, what happened. But anyway, I am okay, and the world is going to keep turning, but we had a great time on the field trip.
Shane: Before we sign off, we’d like to close every show with a verse from the Bible. Today’s verse comes from 1 Peter 4:10. The Bible says, “Each of you should use whatever gift you have received to serve others.” Make sure you’re using whatever gifts and talents you have in your online business. Get out there, serve other people, people need you and what you know. That is all the time we have for this week. As always guys, thanks for listening to the Flipped Lifestyle podcast, and until next time, get out there, take action, do whatever it takes to Flip Your Life. We will see you then.
Jocelyn: Bye.
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