Listen in as we help today’s guest strategize next level steps to maximize his peak period sales.
This week we will help Flip Your Life community member, Coach Kyle Nelson.
Kyle is was a Baseball Coach and Fitness Teacher in the Northwest suburbs of Chicago. As a coach, he had the opportunity to inspire over 60 athletes a year through his program. He soon learned that his reach could expand exponentially if he were to make himself known online.
In 2012, he created Cornerstone Coaching Academy, a platform that would enable him to develop other coaches so they could provide a positive learning experience for aspiring young athletes.
He created a membership community where they could get the tools they need to make their programs a success. Curriculums based on research and approved by the National Standards for Sports Coaches, programs and plans that proves Kyle’s unwavering dedication to his members.
You’re going to find lots of valuable lessons in this episode, it might just give you the answers you need to get your online business soaring.
Don’t miss it! 🙂
You Will Learn:
- How to make the more money during your peak sales months
- Why you should do invest on ads
- How to step up your cool, warm and hot ads
- Long-term nurture sequence vs. Short-term nurture sequence
- How to make your monthly ad budget
Links and resources mentioned in today’s show:
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Can’t Miss Moment:
Today’s Can’t Miss Moment is a really simple one. We just took the kids to Lexington, KY for a day of shopping, and eating, and fun. We just did it on a Monday. We took the day off school, and took the kids up there. We had a great breakfast at First Watch which is like this little breakfast-only restaurant. We got to go to my favorite bookstore, we got to take the kids, buy them some books. Jocelyn did all of the shop-till-you-drop stuff, and it was just awesome to be able to say, “You know what, we control our lives. Our kids don’t have to be somewhere every single minute of every day, and we don’t do that very often, but we are taking them with us today, and we’re going to enjoy a that time with them.”
You can connect with S&J on social media too!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
Jocelyn: Hey y’all! On today’s podcast, we help Kyle take his sports website to the next level.
Shane: Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started.
What’s going on, everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again this week. For those of you who may be new to our show, welcome. We are so glad you tuned in. You’re going to notice right away that there are a few differences in our podcast, and maybe other online business podcasts that you may have listen to.
We do not bring on experts, or anyone promoting product’s or anything like that on our show. We bring on real people who have real online businesses from our Flip Your Life community, and we help them take their business to the next level.
We are super excited for our guest today because not only has this person been a great community member, he’s been in our community for a while now, but we also got a chance to meet him up in Chicago at one of our live events last year. Got to break bread, sit down and really hang out and have a good time and talk shop. We’re going to get it on here today and see if we can’t take his business to the next level. Our guest on today’s show is Kyle Nelson. Kyle, welcome, buddy.
Kyle: Thanks! Great to be with you, guys!
Jocelyn: It is super exciting to talk to you. We are just really happy to talk to you again. We met with you just a few months ago when it was still warm outside.
Shane: It is not anymore.
Jocelyn: We had a great time at our live event. You’ve done some really exciting things since then, so we’re really looking forward to kind of diving into that, and helping you to take this thing to the next level. With that in mind, we know a lot about you because we’ve met and we talk all the time. But tell our listeners a little bit about you, your background, and your online business.
Kyle: Well, I am currently a baseball coach and fitness teacher in the Northwest suburbs of Chicago. About four years ago, or so, roughly, I started a business that was kind of doing consulting with youth baseball leagues in the area. Then, I realized that the way to really scale that would be to take it online. I’ve taken all the information I was doing live and put it into an online membership. I’ve probably had that membership going for baseball coaches for about 2 to two and half years, and it has been a really slow and steady climb which has been fine. But I’m looking to accelerate now. My last couple of years has been growing a little more quickly, and I’d like to take this to the next level so I can just continue to grow, but in a little bit faster pace.
Shane: Okay, basically what you are doing now is you are doing baseball coaching. What does your content look like? Are you only talking to Little League still, or are you trying to reach out more to the high school baseball coach or the assistant coach who is trying to make his players better? They have AAU Baseball, don’t they?
Kyle: They call it ‘travel ball’.
Shane: Yeah, travel ball, same thing. Summer leagues and fall leagues. Is that what you are doing? Who exactly are you trying to target here?
Kyle: When I started out, I thought the younger ages would be where I focused at. But then I quickly realize that the things I was doing was a little too advanced for them. As I moved into my membership, most of my members are high school baseball coaches or more upper end travel baseball coaches. Kind of the junkies, the guys who can’t get enough of it. Those are my clients right now, for the most part.
Shane: The people who are coaching for a high school and they go to a fall ball league.
Kyle: Correct, the guys who just want to learn more about every aspect. I’ve noticed I shifted a little bit last year and really started to target the coach who is just beginning as a high school coach. As I look back at my clinic package from when I was 23 years old until now, I wrote down everything everyone said when I was 23, 24, 25, and now I just write a couple key ideas. That 23/25/28-year-old who is just starting, trying to move up the ladder, that’s been really where my focus has been over the last, I’d say year, two years and a half.
Shane: That’s a really good space for most businesses, is you don’t want the person who is thinking about doing it, and you don’t want a guy who has been doing it for 20 years and he thinks he knows everything. You want the person who has made the decision, “I’m going to do it, go all in about this topic,” or “I need this solution, I’m all in. How do I get that solution?” That is usually the sweet spot online for anything teaching because they are going to pour themselves into it. They are going to stay a while, they are going to keep paying.
Kyle: What I’ve learned about my space is that, when you are a head baseball coach, it is a little bit different than being a head football coach because at football, you’ll have a defensive coordinator, you have an offensive coordinator. Baseball, you usually have one assistant, and you kind of have your hands in everything, teaching everything. There is so many different aspects of the game they’ve got to learn that I think that my membership really helps them pull that altogether as they’re getting started.
Shane: So, you might have a guy who was a pitcher, who played college ball as a pitcher, and then he becomes a head baseball coach who is a pro at pitching, but he is not really the best hitter so you shore up his weakness with some trainings on drills and things like that for good hitting.
Shane: Got you.
Jocelyn: All right, Kyle, you’ve got a lot of good things going on, so let us talk about how we can make this thing bigger, how we can help you to grow it a little bit more. What is your first question for us today?
Kyle: My websites been traditionally a little bit seasonal. With your guys’ help, I’ve done a lot better of getting more sales in those downtimes. But my hot period has been February to May as people are starting to get ready for their seasons. That is when, over the last two or three years, has been my best time. I want to make sure that I am doing everything this year to make that time period good as profitable for me, and then also to help my clients out the most.
Shane: Right. It’s like we always say, there’s like phases. You start everything, you get all your infrastructure, now what do you do? You get your product, and you get your first sales, and you grow a few members, then what do you do? You’ve got a good membership, you’ve got people joining, you know you got a product that people are happy with, and you are about to get into a period like that three month period– we always call it for everybody, it’s the “back-to-school” time. There’s always that hottest moment in every niche.
Jocelyn: Yours is like “back-to-baseball.”
Shane: It’s back-to-baseball. This is back-to-baseball time, right? Everybody is coming out of hibernation. You’re going to have to double down this year on ad spend. You can no longer rely on content marketing and organic growth. Once you start making money, you’ve got to take a bunch of money and reinvested back into your business. Remember here, too, and this is something that we are just figuring out, man, people get really scared about spending ad money.
I know you don’t because you’ve ran some ads. But the amount of money you may get ready to spend on this, you might get scared. Remember, there are so many benefits to spending that money. One, it’s going to have ROI. If you spend $100 to get a $50-a-month member, and–
Jocelyn: Oh, let’s not do math problems.
Shane: Yeah, I’m doing a math problem. Watch this. If you spend a hundred bucks to get a $50-membership sale, most people are like, “Oh I spent 100, now I got 50.” But if your average member stays five months, you made $250 off your hundred spend. So the math on membership advertising is totally different. A lot of the experts out there will say, “Well, we got to spend one dollar to get two dollars.” That’s true, but for us, it’s in the long-term. Also, too, all this money you’re spending on marketing is another tax write-off for your business. You want to get return on your taxes, not just pay your taxes, and it just disappears to the government.
I think that you’re going to have to come up with a really good strategy or you are willing to maybe– 3X, 5X, anything you’ve ever spent during this period before– that’s where you’re going to see the most growth. It is time or money. We have to do it now, we don’t have time to wait, so we have to spend money on ads. The first year we did that really hard for education businesses, it was scary. We were sitting there, going, “Are we really going to spend fifty bucks a day on ads for the next month?” But then, you spend $1500-$2000, but you make back 30 overtime. It is really not a big deal to be able to do that.
Jocelyn: What kind of ads have you tried so far, Kyle?
Kyle: I’ve got to that are kind of going all the time, but tweaks obviously. One of them is to my most popular podcast episode, and it’s optimized for opt ins as well. I’m running another one to a single practice plan that’s part of my membership for them as well, and then there is an opt in there for them to get the upgrade to more information on that. Right now, I am spending about $10 a day, is where I am at. I am averaging about 10 to 12, maybe 14 opt ins per day through that. Every now and then, if I have a really good podcast episode that I think is really good, and really is going to speak to my avatar really well, I will throw 50 bucks at that just to throw that out there and get some of people listening.
Shane: I think that what you are going to have to do though is do an accelerated funnel for the next couple months. It’s almost like this kind of goes against the grain a little bit, but when you’ve got peak periods, like a Black Friday sale or a Christmas sale or something like that, you got to skip the bull crap with all the opt ins and stuff.
Those are important for your general long-term strategy and health, but what you really want to do is say, “I want every baseball coach in America to see this thing that I create, the thing you must do the first day of practice…” And then you drop money on that, but just pixel them, and have another ad running immediately for the people that ran on that page that says, “Get my first week of practice planning,” or “Join my membership, and I will make sure your month starts great.”
Jocelyn: I feel like we have a highly seasonal business, like what we have in education, and what you are looking at here with this baseball product, I feel like you don’t have to warm people of quite as much because they’re already warmed. There actively searching for things to make their team better, to make their classroom better or whatever. I feel like that you can probably just put them, like Shane was saying, just closer to getting their email. That is not to say that running a cold ad is a bad thing. It’s just say that you might want to speed up that process just a little bit.
Shane: This is the one time of year, and every niche is like this. Every niche has a peak time, every niche has times when more people are searching for things and whatever. You have to think, what is the immediate pain point? Not that big general pain point, “I want to win more games,” or whatever. It’s, “Oh, crap, I’ve got practice next week.” Or, “Oh, crap, I have to teach next week.”
We have a person in our membership, she teaches worship keyboardists, people in churches, how to keyboard better. Well, maybe that person’s like, “Oh, I’ve got to play the keyboard on Sunday.” Whatever it is, you know that pain point, you’re in the mix, you’ve got to have an ad funnel that is three steps: they see an ad, then they get pixeled; they see a warm ad, and you try to sell them right now.
Jocelyn: I just started one for Elementary Librarian last week, and it was, “Hey, did you spend too much time partying on Christmas break, basically? I have your lesson plans done for you.”
Kyle: That’s very cool. So, you are talking about cold, warm, and hot ads. Would you then say to move that hot ad up to the warm ad stage? “Here is a really great piece of content,” get them pixeled, and then from there, move them to the hot ads. “Here is an offer.” Maybe with a discount for my membership.
Jocelyn: Yes, so before season special.
Shane: Something like that. You are skipping the cold part because most of the time, what we need to do is introduce ourselves to strangers. But it is kind of like owning an umbrella store, and it is pouring rain outside, and a guy runs in. I don’t got to say, “Hey, I’m Shane. My umbrella store has been in business since 1858 and blah-blah-blah.” No, I’m like, “Here you go, dude. $9.95.” You know what I’m saying? That he is in an immediate pain point, you know it, he knows it, let’s cut to the chase and figure out what the price point is, and where he can sign up.
Kyle: All right, so what should I use for that piece of content? The thing that most people get into my membership for, or when I sold it as a one-off product was, I have 10 practice plans that rotate through all the skills that you will need. You just pull the practice plan, that’s got all the resources in it. That is the most popular thing that people want from my membership. Should I give one of those away, get them pixeled, and then hit them up with that ad that says something like, “If you want nine more, I have more practice plans,” that kind of thing?
Shane: You have to use terminology that speaks to where your person is. I would say like, “Free ‘First Week of the Season’ practice plans,” and give them five of them, and then you say, “Hey, I will personally help you plan every practice for the rest of the year. I will be your virtual assistant head coach.” You make sure they have a really good first week, and once they have a really good first week, they are going to run out of plans and say, “Okay, I can’t just do the same thing again.” And you’re going to send them an email that says, “Hey, don’t do the same thing again, come to me! Let us plan it out, let’s you are you are.” You could even see that on the Friday plan. You could make a new one where it is like, “Skill test,” and of the bottom it says, “Use these skills to figure out what to do next week.” They just tested them, but they don’t know how to do it next week. So, you are leaving them step two. They have to come back to you to get it, basically.
Kyle: What if I did that with my try out plans? “Here is your try out plans, run these.”
Shane: Yes, that might be a good thing, too. Do all coaches pretty much do that? Is that pretty common?
Kyle: Yeah, for baseball, a lot of places, it is a cut sport. They do have tryouts, even if you are not planning on cutting anyone, a lot of people still go through the tryout process as an evaluation period. I have four tryout plans that are in my membership.
Shane: That’s what you use.
Jocelyn: Yeah, I think that is perfect.
Shane: The first step is where you start with these accelerated sales funnels.
Jocelyn: “Are you planning baseball tryouts? Here are some trial plans.”
Shane: Right, exactly. That is going to be something that you want them to click the ad. “Click here to get my free four-day tryout plan,” or something. You’ve got to get them pixeled. That is the most important thing there. If you do step one, then you can pitch step two faster, and then once the spike stops, you go back to, “Hey, I’m Kyle, I do this. I’ve got a membership.” You can slow the funnel down, and think of other things for rest of the year to sell.
Jocelyn: Yeah, and that is a good point. What you have going on as far as if they don’t buy in your initial X emails, so you’ve got a seven-email sequence. Are you still continuing to talk to them? I assume you send out like a podcast notice?
Kyle: Yeah, so, on Thursdays, I send out like a “Resources of the week” that has usually the podcast episode from the week. I will link to an automated Web clinic, and then also, I will link to something in my membership so that they can kind of see every week, some of the things that are in there. Then they go on a long-term nurture sequence, and they have 11 emails that are, right now, that I take them through, and then after that, every Monday or every other Monday, they are getting either a piece of content, or an old podcast episode, or a link to an automated Web clinic.
Shane: Yeah, when you spike like this, too, we always talk about a long-term nurture sequence, and we always talk about our sales sequence. But there is a such thing as a short-term nurture sequence, which is, not only do you know the pain point of this person when they are starting in this phase of their life, but you know what is happening week two, week three, week four, week five, you know that typical seasons, 8 to 12 weeks, whatever.
Almost as you go this time, so it is ready for next year, you need to say, “Okay, you just had your tryouts next week. Hey, don’t forget my practice plans,” for anybody that didn’t buy. Next week, “Hey, I’ve got a game planning sheet to get your rotations down.” Hit them in the season, too, because they are still hot. During the the season, they just cool off toward the end of the peak period. You are going to want to market to them differently.
Kyle: Okay, I do try to do that but in my podcast. Keep it pretty seasonal. I don’t know if that is what you are talking about.
Jocelyn: Yeah, yeah. As long as you are talking to them at the point that they are at that time.
Shane: Just make sure this pixeled audience that you are creating as you go with these initial ads to rev them up for the season, you can keep running. You just got to change the ad every week. Like, “Hey, now your first game is coming up.” “Hey, how do you get everybody on and off the bus?” Make sure they are seeing the seasonal stuff, not just in your general newsletter, but you’re also running warm ads. They’ve already clicked on it, they are definitely interested. It’s just finding them in that one week where they said, “I’m behind enough where the pain became acute, and I have to go get this thing from Coach Nelson.”
Kyle: Got it.
Jocelyn: All right, Kyle, I hope that that clears up your Facebook ad type questions and marketing. So, what can we help you with next?
Kyle: Along those lines, now, let’s say for instance that I am bringing $2000 a month after I set aside money for taxes, where should I be spending that money right now? I’ve got to bring some of it home, otherwise I will get fired, and won’t be allowed to do this anymore.
Shane: Got to buy those trips to Disney, and stuff like that.
Kyle: You got it. But how should I break that $2000 up? I make $2000 in January, what does that look like as far as what do I spend on Facebook ads, that kind of thing?
Shane: It’s going to be different for everybody. Is going to be what you are comfortable with. I would personally, definitely, 100% have a good discussion with my wife, Jocelyn, about this.
Jocelyn: Oh, very nice.
Shane: Very nice. I would go talk to your wife and be like, “Look, I need to make a big investment in the company.” You can also look at profit first. Accounting, like how we do it, where we say 10% of our business is profit. We might say 30% of our business is what we call “Owner’s Pay”. We might say 50% of the gross is for operating expenses, and then like 20%, if that is like 50– I think I just totally messed that up. 15% for taxes, whatever, of your gross, we might do it like that, and say, “Okay, we can spend.” Look at the operating expenses. If I’m only spending half of that, the other half is going to ads. Or maybe this month, I’m going to cut my profit and half just so I can reinvest into my business. What you are comfortable with. You don’t have to throw all 2000 at it, but you need to do more than 10 bucks a day. Maybe double your budget. 20 bucks a day.
Kyle: Yeah, that make sense. It’s not like I need all that 200 to come home, it’s just got to be something. Otherwise, she starts to look at you like, “Why are you doing this again?”
Jocelyn: That is part of a business, right? We’re not a business if we are not making money so that part’s kind of important.
Shane: Also, with a recurring business, it is a little different, too, because there’s different conversation there. It is not like, “Hey, I launched something and I made $2000.” The $2000 is going to happen again next month. It is kind of like, “You, know, honey, I going to roll the dice this month and spend 1200 on ads.” And then if it does not work, well, the 2000 you reset next month.
Jocelyn: You don’t just let it all go down the drain. I mean, if you are watching it every single day and people aren’t joining, then something is not right. You don’t turn it off the next day. But if you are watching it for like 10 days, and nothing is happening, you might want to rethink the strategy a little bit.
Shane: Yeah, you are going to pivot and adjust, just like you do at all other times. You are going to make your investment pay off.
Kyle: And I do realize that it’s still a long game. People who join my membership sometimes have been on my email list for a year and a half, two years, and then something clicks for them. I do understand that it’s a long game. But I do want to maximize this period right here with the money I am currently bringing in.
Shane: I would also let her listen to this, if you want to. But have this discussion with your spouse and say, “Hey, look, I might spend 1200 this month. I may only make 600 back on these memberships, and it’s going to look like, oh no, we lost 600 bucks but watch what happens when they renew next month, honey.” And then they’re going to renew the third month, and then the summer is going to get here, and we’re going to have recurring passive income. You’ve got to be on the same page with your spouse at all times when you are spending money. That is how you’ve got to go about that when you decide what number you want. Take it to her, and see what she is comfortable with, too.
Kyle: Right. Perfect.
Jocelyn: All right, Kyle, you obviously have a lot of really good things going on, which is awesome. What else can we help you with as you start to grow your business, and maybe beyond?
Kyle: I mentioned this in the monthly member call, but me and my wife are considering starting a project together. I was wondering what I need to do in my current business to make sure that I don’t stifle that growth as we start something new. She has been considering getting into the online business for a while but the technical skills are not there. I have the technical skills, so I can do the websites, I can do all those things. I’ve been doing it for several years now. I’m just wondering what I have to do in my current business to make sure that I’m ready to take on another project while not stifling the growth of the first business.
Jocelyn: Right, I think that automation and scheduling of various tasks is key, really. As long as you have all of those things in place, meaning that you have your member nurture sequences, you have your regular email list nurture sequences, you have all your social media posts bulked and ready to go–
Shane: Like, a year in advance there.
Jocelyn: Yeah, For Elementary Librarian, I write out emails like a year in advance so I don’t actually have to sit down and do that. Now, do I include content that is going on right that second? Yes, I have a virtual assistant do that. But otherwise, everything is typed out and ready to go. I’m not really personally involved with a very much in that business. I just kind of oversee things it.
Shane: Other than just automating as much as you can, and the great thing about your business is, there is a calendar that 90% of baseball coaches are on. You could probably write one, two, three, four all the way to number 52 for 52 weeks of the year, and you could sit there and go, “What does a baseball coach do in week three of the year? Week four of the year?” You could plan this out very easily within a month, with all the old content you have. You can set all this up and be ready to go. The second thing I would say is, invest your money and not your time. If you are going to start a business, and you are going to start a second one, and we would never tell an individual to do this, but spouses would usually say, “That’s okay, as long as the person in that business is taking on the most of the load.”
You just said something interesting to me like, “I can do the websites, I can do that stuff.” But you don’t need to be doing that stuff. You need to be marketing. I would hire out someone to do the website. I would use a little bit of your extra cash that you are going to make in the next couple months as you give yourself a raise by getting more members. Maybe you just say, “You know, if I make $800 more a month because of this sale, we’re going to take $400 a month and we’re going to hire a web developer for a couple months from the Philippines, or something.” Or, “We’re going to hire people to do some of these really labor-intensive tasks to ramp the learning curve for your wife.” Then let her create the content, let her do all that stuff.
Don’t get sucked into things that you shouldn’t be doing. Then your wife is going to have to step up and learn enough to be dangerous so that she can take over it. You can pull each other away from each business unless you are both actively participating in the business.
Jocelyn: Yeah I don’t want people out there to think, “Well, they are saying that you should start a lot of businesses,” because we actually have a lot of people ask that a lot. They see that we have multiple businesses, and they think that that is what you need to do to be successful. But, in fact, I wish, if we had to do it over again, that we really would have gotten one business completely automated before starting another one because what we are running into now is that, I’m trying to finish automation for Elementary Librarian. I have a lot of it already in place that we’re trying to finish all those automations while, at the same time, running Flipped Lifestyle, which is not as much of an automated business. It is hard. It is hard to do all those things when you only have two people. If you only have one person, I mean you definitely shouldn’t be doing that.
Shane: And I think that you are actually in the place where we wish we had looked at. You have focused all of your attention for a couple years on one business, and it’s starting to stabilize and give you those Flipped Lifestyle moments where you’re doing something else and you making money or whatever. You’re making enough extra cash to be like, “Man, we can pay our mortgage with this. We got a little margin in the budget.” You know?
This is the time where you feel confident, you feel in control, and you are like, “Okay, this is growing. I know what to do to grow it. I’m going to automate the growth. But I think we could start a second project, and maybe, my wife could have a thing where she eventually gets to the point where you are both growing them.” And then you do hire a team, and then you just offload everything at that point. If you are going to start one, you are doing it the right way, which is get one business stable, get it growing, and then think about other projects.
Kyle: It is a little bit nerve-racking to think about starting something new, and then going back to the beginning, but at the same time it is kind of exciting because three years from now, if I continue to grow my baseball website, and then we have the other one at/or higher than where we are at on this one right now, I look at it like an accelerated growth kind of thing as I do that.
Shane: Sure, it is. And that is why you will see almost any successful entrepreneur does get involved in multiple projects. It is just the same reason why, like in your portfolio, you would eventually invest in multiple stocks, multiple mutual funds, or if you are a real estate person, you buy 10 apartment buildings. You don’t buy one. What if it burns down, you know?
Jocelyn: The exciting thing about it is, you also have options once that happens. Once you do get completely automated, you might have the option of selling the business, if that is something you are interested in doing. It is definitely that is something on my radar screen for Elementary Librarian for sure.
Shane: There is a lot of benefits to starting a second business, and I think you are doing it the right way for sure.
Kyle: Okay. We’re not 100% sure we are going to do it, but I think she is ready to do it and I think once I get everything set for this current one, I think I will be, by the summer, ready to start looking at moving that one. It a finished business, January 1 is a nice time to kick things off with that. It would give us a year to automate, to get everything rolling, basically.
Shane: Yeah, I’ll tell you another thing, too. Your wife just have to do all the technical stuff or learn all the technical stuff. What I would have her do is go into the forums and go to our training area. I would have her go through all of our trainings because, for those of you who are listening, married people, both get access to our community whenever they come in. I would let her watch the trainings, maybe one video a week.
Learn the basic language of Internet marketing, avatar, product offer, sales funnel, auto responders, websites, WordPress. Even if she does not know how to do it, or doesn’t do it on the fly, she will at least be able to say, “Hey, could we get a plug-in for this?” Or, “Hey, should I put this in my sidebar?” Let her get up to speed while you are doing this project, and then you guys will be speaking the same language in June or July, whenever you start this thing.
Jocelyn: All right, it has been an awesome conversation with you today, Kyle. We always end our calls with one important question, and that is, based on what we talked about today, what is one thing that you are going to take action on, say in the next 24 to 48 hours, that is really going to help you ramp this thing up?
Kyle: I definitely like the idea of the accelerated sales funnel for this time period. I was looking at mine. I was kind of like, okay, if someone comes in now, where are they going to be when the season is here? Just accelerating that through the Facebook ads, I think, is going to be really beneficial and really helped me to maximize this period of time that I am in right now.
Shane: Awesome, man. Well, listen. You go in the forums, and if you want to, just make a quick five-bullet list of what you think it is going to look like. I’ll jump in there, too, and we will strip it down, and let’s get those first ads running, maybe by the end of the week, okay?
Kyle: Yeah, great.
Shane: Kyle, man, once again, thank you so much for coming of the show, for being super transparent, and not only talking to us about your online business, but sharing this with everybody else so that they can grow their online business, too.
Kyle: Right, it has been great. Thanks for everything you guys do, and I will be in the forums in a few minutes here, probably putting my plan together.
Shane: Love it. Super call today with one of our Flip Your Life community members. We would love for you to be a member of our community as well. If you would like to join our Flip Your Life community, head over to flippedlifestyle.com/flipyourlife, and we can show you how to join today.
Jocelyn: It’s now time to move into our Can’t Miss Moment segment. These are moment that we were able to experience recently that we might have missed if we were still working at a normal 9-to-5 job.
Shane: Today’s Can’t Miss Moment is a really simple one. We just took the kids to Lexington, KY for a day of shopping, and eating, and fun. We just did it on a Monday. We took the day off school, and took the kids up there. We had a great breakfast at First Watch which is like this little breakfast-only restaurant. We got to go to my favorite bookstore, we got to take the kids, buy them some books. Jocelyn did all of the shop-till-you-drop stuff, and it was just awesome to be able to say, “You know what, we control our lives. Our kids don’t have to be somewhere every single minute of every day, and we don’t do that very often, but we are taking them with us today, and we’re going to enjoy a that time with them.”
Jocelyn: Yeah, we kind of do this several times during the year. Not super often but enough to get a nasty letter saying, “You missed too many unexcused absences”.
Shane: Anymore, and you are going to be truant. Stop skipping school. School is very important to us, but if you could can take your kids to the Rocky Mountains, or if you can take your kids for a day just to go to another city and have some fun and get some life experience, we definitely value that as well. We make sure we do get that time in.
Jocelyn: And if we are in town, our kids are at school. We don’t just let them skip for no particular reason. There are some times that we have to go somewhere, or that we just want to go somewhere, and we do that. For us, missing three or four days of school throughout the school year to do something with your family is a good thing.
Shane: Before we go, we like to close every single one of our shows with a verse from the Bible. Today’s Bible verse comes from Proverbs 11:3, and the Bible says, “Honesty guides good people. Dishonesty destroys treacherous people.” Make sure you are always building and honest, online business that is full of integrity, and you treat people the way you would want to be treated. That is all that time we have for this week. As always, guys, thanks for listening to the Flipped Lifestyle podcast, and until next time, get out there, take action, do whatever it takes to Flip Your Life. We will see you then.