Need ideas on rebuilding your brand and targeting the right avatar?
Listen in on how we help today’s guest do this to start and grow her online business.
This week’s guest on the Flipped Lifestyle podcast is a good friend of ours whom we met when we were in the Philippines, Flip Your Life community member, Tanya Van Rickley.
Tanya is a sales leader with over two decades of business development and management experience.
She currently works for a title company, but wants the freedom to spend time with her kids by efficiently building an online business that will also allow her to support her family and save for retirement.
She founded “Sell Your Ask Off” about 2 years ago to share her knowledge to help struggling realtors level up their sales.
She has videos on YouTube that guides people on how to engage and make sales confidently.
Wanting to make a stable and recurring income online, Tanya needs help in rebuilding the foundations of her brand and focus aim on the right avatar to get her rhythm started.
We will work through these with very on point answers in this episode, let’s get flippin’ y’all!
You Will Learn:
- How to recreate your brand.
- Who should you be targeting.
- Who would be attracted to your brand.
- How to build your avatar.
- And SO much more!
Links and resources mentioned on today’s show:
- Flip Your Life
- Sell Your Ask Off
- Shelley Hitz
- Shelley Hitz FL Episode
- Video Trip to The Rocky Mountains (coming soon)
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Can’t Miss Moment
Today’s Can’t Miss Moment is heading over to the Rocky Mountains in Colorado to visit my mom and dad. My mom and dad had to move over to Colorado temporarily and so we thought that it would be a great way to go over to the Rocky Mountains.
You can connect with S&J on social media too!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
Jocelyn: Hey y’all! On today’s podcast, we help Tanya change directions in her online business.
Shane: Welcome to Flipped Lifestyle podcast where Life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. Now, we help other families do the same. Are you ready to flip your life? Alright. Let’s get started.
What’s going on, everybody? Welcome back to the Flipped Lifestyle podcast. Great to be back with you again this week. Super excited today. For those of you who are regular listeners of our show you know we bring people in our Flip Your Life community on to the show to give them a live consulting call and we let you, the listener, listen in so that you can gain some experience and wisdom from our conversation with our member. And, we we’re really looking forward to this call for a while now because this is someone we have met in person. We’ve known her for, I think, a year and a half. We met over in the Philippines at a live event.
Our guest today is Flip Your Life member, Tanya van Rickley. Tanya, welcome to the show.
Tanya: Thank you for having me.
Jocelyn: Yeah, we’re excited that you’re here today. It has been a while since we’ve seen you in person. But, we are excited to talk to you on the call today and glad that you’ve joined our community.
Shane: Tanya has just joined our community recently and we’ve known Tanya for a while. We’re Facebook friends and like we talk and I’ve watched her journey over the last little bit and I was always chomping at the bit saying, “Oh, I wish she would come over and talk to us a little bit. We have very strict boundaries. We try not to step outside of our community. We’ve got…
Tanya: Oh, yeah.
Shane: …we have friends, we have members but like I was so excited the day you joined, I like jumped. And I was like, “Finally, OK, let’s get to work.” So, we’re really glad you’re part of the community and glad you’re here as well.
Tanya: Well, I will say that I, too, have been watching you two even before Tropical Thing came.
Tanya: And, we’ve been having this conversation. It’s just sometimes you got to try other things and realize that they’re not working and you want to go to people that are just going to sock it to you and that’s…
Shane: That’s right.
Shane: That – we’re that – we will definitely do that, for sure.
Jocelyn: Alright. Well, Tanya, before we get started we want to tell everyone a little bit about you, about your background and about what you’ve been doing in online business.
Tanya: So, I’m Tanya van Rickley. Well, first and foremost I am a single mother of a 14 and 16-year old – two kids in high school. I don’t take any meds now for that but I might soon.
Shane: We’re on the light to that point. So, you keep those meds around for us…
Tanya: No, really, I have really, really great kids. And, I’m a newly single mom, so I want to build my business online and I just want to start doing things more efficiently so I can spend time with my kids. Yes, I’m saving for college and I’m saving for retirement but I truly believe that tomorrow may never come. And, I’m a believer and I know that I want to plan but the last couple of years I’ve been spinning my wheels with what I’ve been doing with my business, my online business, and outside of the online world, which I’ll get into. And so, I just want to do something that’s going to work.
Tanya: So, what’s my background? Is I have over 20 years of sales experience. Yes, I am dating myself. And, I remember when I was little I would say, “Anytime you have to say 20 years ago…”
Tanya: “…that means, you’re old.”
Shane: We’re there with you – certainly. I just went to my 20-year high school reunion, so I feel your pain.
Tanya: Oh, yeah. Yeah, when you’re 40-plus, too. So, yeah. So, anyway since I’m starting to get serious about life. And I have in the past but I just went through a divorce, literally about a month ago, and from a 25-year relationship since I was 16. Which is there is my, “Why”. I am rebuilding my life and want to build efficiently and make sure that I do it right financially as well.
Tanya: So, OK. So let me go back to that but as far as my background, I have over 20 years sales experience. I have sold everything from software to real estate, million-dollar homes, a couple hundred thousand homes. I got my mojo back and when I say, “My mojo”, I feel like there’s so many people that have so many skills but sometimes they lose their mojo.
Tanya: And, that’s one thing I really love helping realtors do and if anybody. It’s just get their mojo back to make more money and they’re confidence.
Shane: And the vast majority of your experience though, Tanya, is in real estate, right? Like you’ve done – like you did like 10 years of real estate sales, and that’s actually what you’re doing right now as well, you’re in the real estate industry.
Tanya: Yes, I love real estate.
Tanya: So, I got recruited to a title company just recently…
Tanya: …where I sell title insurance for realtors. But, I also – my main job is to help realtors sell more houses.
Shane: OK. And what you’ve done basically like I want to go back and tell a little bit about your story, too that we know, OK? Because when we met you 18 months ago in the Philippines, you had started a brand called, “Sell Your Ask Off”, which is a play on words there about sales. And, you started an online – I remember the day your website came out, I remember when you were setting everything up, I can remember your first Facebook videos and things like that. But, you were really generally focused on just, “Generically Sales”, and how to get leads and really general stuff like that.
So, how did that go? How has your brand – has it been able to make any money? Tell everyone like where that is now and kind of the story behind that a little bit briefly.
Tanya: With my brand, yes. So, I started out doing general sales. I originally wanted to help real estate agents, female real estate agents, but then, I started going off into left field and thinking, “Oh I could sell – I could help everybody because I have corporate experience as well and I just turned making these general videos.” And, haven’t really made me much money – not very much money at all because I haven’t been focused.
Tanya: The one thing I did realize with my marketing and with my videos, it’s the majority of people that are watching are real estate agents.
Shane: Go figure. Right.
Jocelyn: We have a little saying here…
Tanya: And my real estate videos get more views than any other videos.
Jocelyn: Yeah, yeah right. So, we have a little saying here at Flipped Lifestyle that says, “If you’re trying to target everyone, you target no one.”
Jocelyn: And, there’s a good reason for that just because it’s hard to try to talk to everyone.
Jocelyn: And it just doesn’t work for a variety of reasons. And like when we would watch your videos we would see them in our Facebook newsfeed and things like that. And, you are like so charismatic and so good on video but then we’re like, “What is she doing? Like who is she telling to…
Shane: She’s just saying the same thing over and over and she’s saying like, it’s like so general. Like and it’s like none – it’s like so just like these three things that you keep saying over and over but they’re so general that there’s nothing behind it. There’s no way to make a product around it, there’s no way to do anything around it, because it doesn’t – even though it, “Applies to everyone”, it applies to no one basically. So, what…
Tanya: I agree. I agree.
Tanya: And it has been quite exhausting and I do know that sometimes you have to learn…
Tanya: …from your mistakes. But, I’ve heard this for so many years that you have to have a specific avatar…
Tanya: And, of course, I didn’t listen. And, here I am.
Shane: Alright, let’s just step back. I want to kind of like wipe the slate clean. I love your story because your perseverance is awesome. Some people would have gave up after six months or a year and I hate it when people give up. Jocelyn and I always help people. It took us 18 months to become an overnight success, you know what I mean?
Before we really were making it where we were confident that we could pay bills, eat and things like that – like we were able to quit our jobs in 13 months but we did it as a risk. We did it as, “I think we can make it.” It took us 18 months, probably really did the second year before we were like rolling, like ready to go.
Jocelyn: And that was on intensely-focused action and there were two people there.
Jocelyn: So, that’s what – that’s one thing that we want to say not just to you but to people listening. Like this is not going to work in a month, it’s not going to work in three months, it’s going to take a little bit. And the things that you’ve gone through up until this point, I mean, that’s good…
Shane: Are going to help you go faster, by going forward.
Jocelyn: Because that is going to help you. You’re going to learn from the mistakes that you’ve made and you’re going to be able to move faster – or move ahead, faster.
Shane: Yeah, I always think back to Jeanette Stein that – one of our core testimonial members. She’s just amazing. She helps everybody in the community and has done so good in her business. But like when she same to us, she was kind of like you. She had been through this for like a year and a half, two years, something like that. And, I always laugh because the month before she came to us she made one penny online. Like literally, like somebody clicked something – and she got like a penny. I don’t remember exactly how it was…
Jocelyn: It might have been like a Google ad or something…
Shane: But she like – it was like a Google ad or something. And she got like a penny. But then like three months later she was able to turn it around and quit her job and it looked like she’d done this immediately but it wasn’t. It was two and half years in the making. So, I don’t want you to be frustrated by the stuff you’ve done in the past. I want us to take this call and refocus you on where you need to be.
Because the first – I look back on our first Facebook message we ever had before we got online – and like – the first thing out of your mouth when we talked – like the very first thing you ever said to me was, “I’m a real estate expert.” And then like, I didn’t hear anything about real estate again for like two years. It was just sales, sales, sales.
Tanya: Oh, that’s funny. Yes, because I’ve done really, really well in real estate, door-knocking, cold-calling…
Tanya: And, I’ve been trained by the best.
Tanya: And, I’ve been able to make some great money off that, so.
Shane: OK, so now let’s figure out – you’ve done, you’ve made money with what you did. Let’s figure out how to translate that into making more money off of what you know. OK?
Shane: So, I think that we need to do first is we need to talk about like your branding, OK? We’ve had some conversations about this in the forums. Let’s talk about the branding of, “Sell Your Ask Off”, OK? Which is the closest we’ve ever came to cursing on the podcast…
Jocelyn: I know, this is still a PG show, people.
Shane: This is PG show, PG show here…
Tanya: It’s A-S-K…
Shane: It’s A-S-K, right so we run out – alright – so we’re run out – we – I am not saying your posterior on the show today. But, when you say, “Sell Your Ask Off”, we don’t say this much but we really think you need to go away from that totally, OK?
Shane: We’ve got to change the language, everything coming out of you has got to be toward this avatar. So, who – you said you wanted to talk to women realtors, right? Originally.
Shane: Let’s go back to that and flush this out a little bit and build out this avatar right here on the air and figure out how we can rebrand this. So, don’t just tell us it’s a female realtor. Who do you think you should be targeting? Who needs your help – who would be attracted to your brand…
Jocelyn: What kind of real estate do they sell?
Jocelyn: Things like that.
Tanya: OK. Well, my brand would be somebody between the ages of 35 and 60, a woman, and would most likely be a mother, possibly even a divorcee, a recent divorcee or a single mom…
Tanya: That is trying to rebuild her life or is trying to supplement their income to help their family.
Tanya: Someone who wants to make as much money as possible but also be able to be there for their family. So, realtors that are women realtors that have been signed up with brokerages, gotten all this training but yet they don’t have the full skillset to make the money.
Tanya: And, really what I like to say is when I meet with realtors every week which I’m meeting with between 15 and maybe 30 realtors every single week…
Shane: Right, this is for your day job basically.
Tanya: They have the same – there’s the same problem. They have too many tools and they’re not able to put them in action because they’re also lacking in the direction, the accountability, the motivation and the confidence.
Tanya: But more importantly there’s lacking, you know, they might have one or two skills but I’m trying to bring them together.
Tanya: And, the biggest thing that I like to tell these realtors is there’s a thing, it’s a marathon…
Shane: Not a sprint.
Tanya: It’s a marathon not a sprint.
Tanya: Well, I like to say, “It is a triathlon and not a marathon.”
Tanya: That this – becoming being an IR mentor athlete and coming from this world – is they have to master several different techniques in on disciplines in order to be successful at real estate and…
Shane: And you want to tie those together for them basically.
Tanya: I want to tie those together. And the only way that realtors can be really successful is if they have ongoing coaching, weekly, bi-weekly, monthly to build a real estate business as opposed to selling a few homes.
Shane: Alright, that’s a great avatar. I think that is so much more focused than what you had anytime before that we’ve ever talked to you. And I also love the triathlon example because what we’re – that’s going to become more a part of your offer when we start talking about the different things that exist within your product offer, OK?
Shane: And you can talk about linking those together. But, I want to go through a couple of things here about your avatar that I like. And, a couple mistakes that I see people making. OK?
I mean, that I think you might have made here.
Number one, started with the demographics in age, I know everybody kind of teaches that. We talk about that as well. But, don’t stress so much of – in your mind of that age group. I think the profile of the person like the wife or the mother that’s supplementing their income, the single mom who’s trying to make it on her own kind of deal. That’s more important than how old they are.
Jocelyn: And I think that it’s also important that you say I think that you’re going after an established realtor already and not somebody who’s brand new, right?
Shane: Right. You don’t want to teach people how to be a realtor. That is – that’s a different avatar. That’s a different group. It will be tempting for you to try to do that but then you’d fall into a bad trap where you’re trying to convince people to become your avatar instead of finding your avatar and selling them what you know they already want to buy, OK?
Tanya: You know, actually you make a really good point. The people that I am helping the most – that are getting the most value out of meeting with me right now are realtors that have been in the business at least five years…
Shane: Exactly like…
Tanya: Most have been 10 plus. And they are realtors that have huge networks.
Shane: …and they want it – but they just want to take their money to the next level. That’s where they’re having trouble…
Tanya: Yeah, they’re just not maximizing on…
Tanya: …their exposure and then a lot of them right now are interested in social selling and selling online…
Shane: That’s where we got to focus on.
Jocelyn: This is…
Jocelyn: …critically important for you because I feel like that this is often where you fall off track a little bit. Somebody gets you distracted. Maybe it’s somebody who’s brand new and you’re going to start talking to them. But, that’s what we don’t want you to do.
Shane: Yeah. You’re going to have to start saying, “No” to people who are not your avatar. And, you’re going to have – like it doesn’t matter like – we’re going to step up some social media and some things like that for you in this new branding that we’re going to do.
And, there’s going to be people that send you messages that are like, “Hey, I’ve just got my real estate license. I want to – I’m showing my fifth house and I haven’t sold one yet, how can you help me?” and you’re going to have to say, “I can’t help you. I cannot spend one minute on you because I have another avatar.” Maybe it’s somebody who only made $10,000 to $20,000 in real estate last year and they want to get to $50,000 – there’s going to have to be a limit to where you go below, to where you do not create courses, you do not create content and you are laser-focused on the other people. And then, you can go back and serve them later once the brand is built.
Jocelyn: But, I feel like this is often a question. Like does that mean that people cannot join if they do not…
Jocelyn: …fit all these boxes – it does not mean that. If they want to get into your stuff and they want to work it and make it work…
Shane: That’s fine.
Jocelyn: …then, that’s fine. But, you’re not going to create free content for them. You’re not going to speak to them in any kind of videos you create – anything like that. You’re going to speak to the avatar that we’ve just talked about. But, if other people want to come in you’re not…
Shane: That’s fine.
Jocelyn: …going to necessarily stop them.
Shane: Right. We – there’s going to be a line in the sand and you say, “This is exactly who’s allowed to cross that line.” And, if anybody else wants to come on, hang on for your ride because you’re going to be behind the eight ball and I can’t get you caught up. OK? That way we don’t get distracted.
Tanya: It is so funny that you say that because I came to this epiphany last night. That my time has been so crunched lately and I am getting way more referrals, a lot more joy in helping these realtors that have – that have been established.
Tanya: And they just need somebody to show them how to sell themselves more, sell more homes and also, more importantly, maximize their exposure online somehow.
Shane: Exactly. And that’s what I was telling in the forums the other night. They like – when I watch your content – and don’t take this as insulting because I’m very harsh sometimes, OK? They’re like I’m…
Tanya: I already knew that…
Shane: I know…
Tanya: When I signed up with you. I’d met you in person and I’ve seen you guys.
Shane: Hashtag no sugar, we don’t hold anything back. No sugar coating around here in Flipped Lifestyle.
Shane: 90 percent of the videos I have watched in my timeline from you in the last year and a half are useless or repetitive.
Shane: And it’s because – but it’s not because of you or your knowledge.
Jocelyn: It is not because you don’t have great information…
Shane: That’s right.
Jocelyn: …because you do.
Shane: It’s because you’re not telling anybody anything, you’re telling everybody general things. And it’s like – and that becomes repetitive. So, we’ve got to do is – we’ve got to stop just hitting Facebook Live. We got to stop touching that button. We got to stop posting anything that is not strategically positioned to make you more money, OK?
Jocelyn: And that’s how you’re going to get you more followers, that’s how people are going to share your information because it’s going to be so valuable for them where they are, they’re going to share it with other people who are like them.
Shane: And, you’re not going to be spinning your wheels anymore because the wheels are actually going to be touching the ground with traction and pulling you forward toward an actual goal which is what we’ve never had in place for you before, OK? So, I love your avatar that we just created. I think that – like I told you in the forums, I think that you can go with a branded name. Your name is very unique. Your personality and charisma are very unique.
Tanya: Let’s say when you say my name what are you referring to? The first…
Shane: Tanya van Rickley. Like I think that has a like an iconic three name sound to it. It’s like that it just sounds cool. And I don’t think it’s very hard to spell, you know what I’m saying? So like I think that it’s something that you could for right now – I don’t want to get you into the gimmicks and the clever instead of clear. I want to get you away from anything clever. And I want to bring down the sledgehammer of, “I am Tanya von Rickley I – or van Rickley – I help women sell more real estate, I help women who are already realtors sell more real estate and be more independent and make more money.” That’s it.
Jocelyn: And, we can hash out the names and stuff in the forums. I mean that’s not something that we have to spend time on during this call…
Shane: All that stuff doesn’t matter.
Jocelyn: Like just something to think about and…
Shane: This is more of a mindset thing to get you out of, “Well, I got to have this cool brand with a flashy name, and everybody tells me my brand name is cool and they always remember it and it’s very clever but then it doesn’t make you a dime for a year, you know.
Jocelyn: Yeah. And I do have Tanya Van Rickley URL.
Jocelyn: And I have – I’ve thought about this from the beginning. And so, I’m completely open to this and I hear what you’re saying.
Jocelyn: Yeah, I would also get a Tanya like T-O-N-Y-A.
Shane: Just, yeah.
Jocelyn: If you don’t have that already get that and then…
Shane: That way somebody types it in…
Jocelyn: You can – yeah, you can redirect it.
Shane: …they’ll go to right place…
Jocelyn: To the other one.
Shane: OK. So, anybody listening right now for the podcast, too – that goes to you, too. If you’re sitting there trying to be clever, no one will ever know what’s going on in your business. You have to be clear. Like listen to the name of our website. The one – there our original website, elementarylibrarian.com. Who’s that speaking to? UShistoryteachers.com, it’s why they’re successful, it’s why they work. The – be clear, not clever, it’s going to serve you way better every time. OK?
So, we’re going to talk to that person, you’ve got an avatar now in place, we just set earlier – you never had an avatar before, we do now. So now we know where the finish line is in our triathlon, OK?
So, let’s talk a little a bit about offer and then we’ll get – we’ll touch on content for a few minutes after that, OK?
Shane: So, the one thing that we always tell people is, “What are you doing right now in your real life, in the physical world and how does that translate to online?” That’s where everyone should start. It’s not about reinventing the wheel. It’s not about coming up with something brand new. It’s what are you doing right now. And, the cool thing that you’re doing right now, even though it’s for your company is, you’re meeting with multiple realtors…
Jocelyn: Who are in your avatar…
Shane: …who are in your avatar, every week. And, you’re helping them take their real estate, they do better. What we have to do now is translate that into an online forum. We’ve got to go create a group coaching forums where you can meet with 12 female entrepreneurs who have been entrepreneur or been real estate agents for X years – and or whatever. And, they will come to you and you will guide them and teach them to answer their questions.
We need to figure out what that person wants. We need to create a minimum amount of training that is laser-focused on them. Like what are five things that these realtors can do tomorrow that’s going to help them close more deals, get more referrals and sell more actual real estate. That’s – we don’t have to create like 60 courses, or these big epic things. It could be five 20-minute videos of you talking head style. But it’s like maybe you show them how to show a house. Maybe you show them how to rearrange things. Maybe you show them how to ask for referrals after the signing of the contract.
Like whatever that is, we’ve got to create just enough content to bring them in. Because they will not stay for the content. They will come in for the content but they’ll stay because of the leadership and the community.
Jocelyn: Yeah, I think this is a perfect membership site. I mean, it’s ongoing support, it’s a little bit of training. It’s all the things that I think that you really like to do. And, once you have that infrastructure in place all you have to do…
Shane: And it’s laser-focused…
Jocelyn: …is serve your community. It’s just like what we do here on Flipped Lifestyle, is we have our community members on our podcast so that helps out our community members, and in turn that also gets people to say, “Hey, I would really like to talk to them, too, maybe I should join…”
Shane: And I’ll…
Jocelyn: And so I think you’d do the same thing with all of the videos and things that you love to do, you do the exact same thing: answer questions, point people to the community.
Shane: And you have to – you’re going to focus – I know you’ve got a lot of relationships, I know you’ve given a lot of people. I know you talk to a lot of people, you’re brilliant at networking. So, you’re going to be able to go back and think of two to three people that you’ve helped sell more houses, that you’ve trained – or something like and get instant testimonials – that’s going to show results.
You’re going to – we’re going to be able to flush out in the forums. We don’t have to figure it out today what the first five videos of content are going to be to draw people in.
You’re going to know most of those things just because you have so much experience. We’ve got to just create them in a laser-focused manner as fast as possible and reposition ourselves to do this. This – your membership also, too, can be a little more expensive than most people charge. Because…
Tanya: I was thinking that, too.
Shane: Yeah. I…
Shane: I mean like this is going to be I think it’s going to start out – we’ll start out in the 50s but we’re going to get up in the $100 to $200 range real quick. Because realtors need this – will pay for this information to sell more houses. But like you’re going to be able to excel at like Zoom calls or Skype, Hangouts, things like that where you’ve got like 12 people on the screen, you’re leading the discussion. You’re taking questions and it’s just going to flush all that out more.
Tanya: Well, and you mentioned at being higher, in my market, realtors pay between $500 to $1,000 a month for real estate coaches to speak to them once every two weeks.
Tanya: And maybe once a week and that’s literally a half hour call.
Shane: And that’s fine. But that’s going to be…
Jocelyn: So, we’re going to have…
Shane: …is that one-on-one basically?
Jocelyn: To test that out, I mean, we’re not going to be able to figure out that part of thing…
Jocelyn: …on this call. And what you have to remember, too is that you’re in a lot more expensive market thence a lot of other people around the United States. And because of the what is it called – like you have to sign the agreement or whatever. Like, you’re not going to be able to sell in California. So, you have to keep that in mind, too, so…
Shane: Yeah, people in Kentucky are not paying $500 an hour…
Jocelyn: Yeah, but we can…
Shane: For as a majority…
Jocelyn: …we can figure that out per hour.
Shane: But, we can figure out the pricing. What I’m saying is, you’re going to be able to get a lot more bang for your buck out of actual group coaching calls, than some people in other niches are going to be able to do. Like we like this keep like keep things in forums and other things. We can charge a premium but some people can’t because it’s more of a community-driven thing where $29 to $59 is a great price. But like you’re going to be able to say I can sit down with 12 people on a group call. I can take Q&A for two hours and those people will definitely pay their $250 a month next month.
Jocelyn: And I think that’s going to be your sweet spot, Tanya. It’s like actually personally interacting with people live.
Jocelyn: Because I feel like that is a real strength for you and it’s something that you really enjoy doing. And so, I think we’re going to take what you love and what you excel at and let’s run with that. Let’s not make you create a bunch of e-books, and things that you don’t know the…
Shane: No, you don’t need to do that stuff. And you don’t need to do static content either. I’m telling you, like you can do some video content that’s going to keep your brand going. But like I don’t even know if forums are right for your membership like we do. Because like, Jocelyn said, “There’s so many other ways to set up a membership.” Like through group calls, through Voxer and things that you can – you have conversations with real people in real time but still manage it to where you get to work on your time.
We’re going to leverage your biggest strong points and then Jocelyn and I are going to come in on your weak points – like where you’re not as focused, where you get distracted, where people are taking your time, we’re going to help you deal with all that. And, we’re going to try to magnify what matters which is your experience, the exact industry you’ve dominated and you’ve been to the top of the mountain and the bottom of the valley. You’ve seen it all. And then, we’re going to help you get that in front of people and build something laser-focused.
Jocelyn: The right people.
Shane: The right people.
Tanya: Well, I have a question about where you’re saying like 12 realtors. Are you saying I would have a membership with a very small group of people or that would be…
Tanya: …in addition…
Tanya: …to the…
Shane: I think…
Tanya: …paid members?
Shane: You’ll have – here’s what you would, like I’m going to give you an example, OK with all this stuff.
Jocelyn: But just as example.
Shane: Yeah, just an example. Alright, we all – the number one goal of anybody coming in to Flipped Lifestyle is your first 50. You’ve got to find the first 50 members. Because if you find 50 there’s 500 out there, we just gotta find the rest of them, OK?
So, let’s say that you got 50 people that pay $100 well let’s – and then let’s say we get to your first 100 on top of that, OK? Let’s say you’ve got 100 people to pay $100 a month, just for round numbers. And that’s – what is that – $10,000?
Jocelyn: I don’t know.
Shane: Is that right? Yeah, $10,000.
Shane: OK, alright. So, let’s say you got $10,000. So, now you have to think, OK, that – how do I get a 100 people to give you $100 a month and make $10,000 a month? That’s your core audience but how do I serve them next? OK?
If you did group calls and you put them into pods of 10 people based on experience, then you can work 10 hours a week to make $10,000 a month. That’s 40 hours a week for 10 grand.
Jocelyn: And then, of course, if you increased the price, then that’s going to increase some of your monthly support.
Shane: That’s going to increase the money and then – and so now say you have 200 people. Well, if you still keep putting them in pods of – say you put them in pods of 20, they each have an assigned time where you can talk to them, then you’ve got, you work 20 hours a week to answer all their questions. You work, you do hour group calls with each pod and bam you’ve got 20 hours a week to make 20 grand a month. So…
Jocelyn: So, these are all…
Tanya: I love that. I love that. It’s like having mini Masterminds.
Jocelyn: …it is actually…
Shane: It is mini Masterminds…
Shane: That’s exactly what this is…
Shane: But, you’re going to control when you talk to these people so you can control your life and your time. So, you get money, you serve people and you’ve still got the balance of, “I can pick my kid up from school or whatever.” That’s where we are now with you.
After this conversation, I feel so much more comfortable with your avatar, your offer. This is the brick that we needed to lay down in the foundation and start building it. And now, we just to do this consistently going forward to where you can reach these people.
Jocelyn: Yeah, I feel like finally you have your destination now. Now it’s a matter of getting on the jet and going there…
Shane: Straight ahead.
Jocelyn: Instead of taking a thousand back roads and ending somewhere that you never intended to be.
Shane: Right, yeah and also lessons you’ve learned are going to help…
Tanya: That’s why I feel good about…
Shane: Yeah, I do, too. Yeah, I think all the lessons you’ve learned over the last year and a half are going to accelerate the process because you’re not stumbling through the website and getting all that setup or – you know how everything works, you know how all the pieces fit together, now we just have to build what we want to build.
Jocelyn: And we can talk about that much more in the community.
Shane: OK, so let me ask you this. Now, long conversation there. A lot of tough love because we love you, you know what I mean? And, like…
Jocelyn: We want you to succeed.
Shane: …we want you to succeed, I…
Jocelyn: You have all the pieces in place.
Shane: Yes, yes. So, like…
Shane: You know we’ve broke bread with you, we’ve ate with you, we’ve sat around and talked to you on the beach. So, like the next step, what do you believe, right now, laser-focused, that you need to do next? What do you feel like needs to happen within the next 24 hours to start moving toward this, to start the triathlon and moving toward the finish line?
Tanya: I would say the next 24 hours and I don’t know you guys are thinking the same thing. But is maybe come up with 20 topics that point directly to my avatar?
Shane: I think that we need to say five topics.
Shane: You know what, I’ll give you another one. Let’s go down to three. Let’s just get – let’s play fifth – let’s eat that elephant with a spoon, you know what I mean?
Shane: And, so do this for me. OK? As soon as we hang up here, I want you to go to the forum and I just want off the top of your head, one to three things. You have five minutes to complete the task. OK? And like just three things that you think for sure maybe a struggling realtor who only made 20 grand this year that really knows she’s good at this and can make it to the next level with a little help – what is she going to type into Google? OK?
And we could – and then I will springboard off of your three ideas, I will go to the keyword tool and help you research these actual topics and we will start building out this pivot and looking at the website and everything else going forward. But, we’re just going to do it right now with five minutes, three topics in the forum. OK?
Jocelyn: You got this.
Tanya: OK, I don’t have to put the word or she or a female realtor, just what she would type like, “How to sell more homes?”
Shane: Like exactly. What do you think they would search for and then I will go into the tool and record myself looking – I need the ideas to see what I’m going to look for because I’m not in your industry and I will help you figure out exactly what this person’s looking for and how we can find them. And the next step just start drawing them into your brand. OK?
Jocelyn: Alright. Tanya you can do this. I mean you’ve been at it a long time. You have a lot of awesome gifts to share with everybody else and we just want to see you succeed. So, let’s do this.
Tanya: Thank you. I am a 100 percent confident it will now with your help.
Shane: Another awesome call with one of our Flip Your Life community members. To learn more about our Flip Your Life community, head over to flippedlifestyle.com/flipyourlife and we can help you with your online business today.
Jocelyn: Alright, next we are going to move our Can’t Miss Moment segment of the show and these are moments that we were able to experience recently that we might have missed if we were still working at our regular nine to five jobs.
Today’s Can’t Miss Moment is heading over to the Rocky Mountains in Colorado to visit my mom and dad. My mom and dad had to move over to Colorado temporarily and so we thought that it would be a great way to go over to the Rocky Mountains. It’s not somewhere I would typically plan to go really unless I had like a reason to go. But I’m so glad that we went over there this summer. It was absolutely beautiful.
Shane: Yeah, the Rocky Mountains were somewhere we had never even planned on going. And, we had like a week left before school started so we just said, “Let’s just go.” Let’s just get an airplane, fly out there. We’ll land in Denver and we’ll drive up. We stayed in a little town called Silverthorne which is around this area like Breckenridge and Frisco and all of the mountain places. I think we were almost at 10,000 feet elevation which was just absolutely incredible to be up there and to see the biggest mountains in North America.
I was shocked when I first actually got into the Rocky Mountains to see how big they actually were. Like pictures just can’t do them justice. Videos can’t do them justice. A textbook can’t do them justice. When you get actually up on those mountains, they are just massive and we actually live in Appalachia which we have some decent-sized mountains over here. But everything here looks like a foothill compared to the actual Rockies. And it was so impressive. If you’ve got kids, kids are like obsessed with iPads and technology and things like that. And, when we’re driving our kids were always playing their iPads. Well, I heard Isaac’s iPad shut off when we were driving up into the mountains. And he laid it down.
I said, “What are you doing buddy?” and he said, “I’m just looking at these mountains, Dad. I’ve never seen anything like this before.” So, you know that they’re impressive if they’re big enough and awesome enough to make a kid put down their iPad for a few minutes.
Jocelyn: I’ve actually been to Colorado before years ago when I used to work at a corporate job. This was before I was a librarian. So, this has been quite a while ago. But I was just in the Denver area and it’s really just not the same when you go actually into the mountains. It’s just incredible. If you’ve never been there before, I highly recommend it. It was awesome. Not only did we get to visit my mom and dad. We also went to dinner with Shelley Hitz of authoraudienceacademy.com. Shelley has been on our podcast before I think a couple of different times. And, we were just really excited to see her and her husband CJ, we got to do that one night. We also had the opportunity to drive through the Rocky Mountain National Park which was just amazing.
Jocelyn: I can’t even describe it using words.
Shane: The Rocky Mountain National Park was also terrifying because we actually had to drive over this 12,000-foot mountain. And you actually go up all the way to 12,000-foot elevation and there’s no guard rail up there at all. So, like I was driving like white-knuckled around these winding mountain roads. And like if you look down you can legit see the bottom.
So, like that was probably the scariest driving experience of my life by far. And, we actually finished up this trip through Rocky Mountains at the Stanley Hotel at Estes Park, Colorado. And for those of you who are Stephen King fans you know that the Stanley Hotel is the inspiration behind the movie, “The Shining”. And so we got to see that and see where all that went down and take a little ghost tour. And, we couldn’t tell the kids what was going on because we were like, “If we tell them it’s a ghost tour, they’re going to freak out.”
Jocelyn: We just told them that it…
Shane: It’s historic.
Jocelyn: Was a historical hotel which is true.
Shane: Right. It is true, very historic. And but they actually – once they figured out what we were doing, they liked it, too. And, I’m looking through my pictures, I’ve not found any ghosts yet. But, I’m look – I’m going to try and figure it out. But I had to say that out of all the places we’ve been to this summer, you know, we’ve been to the beach, we went to Clearwater, we – I’ve been in New York, we’ve been to – where else have we been. Lego Land…
Shane: Seaworld, Dollywood. I mean everywhere we’ve been all year long, by far the Rocky Mountains were definitely my favorite place that we’ve been. And it was very cool to just – this trip was totally planned on a whim. We just said make a ticket, get a ticket, let’s go find AirBnB and we went and I know that would have never been possible in our teaching jobs.
Jocelyn: If you’re interested in checking out our trip to the Rocky Mountains, you can check out our video on YouTube, just head over to YouTube and search for the Flipped Lifestyle channel or you can check it out on today’s show notes.
Shane: Before we sign off, we’d like to close every show with a verse from the Bible. Jocelyn and I draw a lot of our inspiration from the Bible and we love to share that with our listeners.
Today’s verse comes from Colossians 3:17, and the Bible says, “In whatever you do in word or deed, do everything in the name of the Lord Jesus, giving thanks to God the Father through Him.”
In every success you have in your online business remember where that blessing comes from. Give thanks and you’ll keep moving forward into the plan God has for you.
That’s all the time we have for this week, as always guys, thanks for listening to the Flipped Lifestyle podcast and until next time, get out there take action, do whatever it takes to Flip Your Life. We’ll see you then.