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Tightening your brand and focusing on targeting the right avatar is crucial for your online business.
Listen in on today’s episode and find out why, and how we help our guest apply these principles.
This week on the Flipped Lifestyle podcast are community members, Hicunni and Mike Chandler.
Hicunni is a homeschool mom and future Eating Psychology & Mind Body Nutrition Coach, her husband, Mike currently has a full-time job.
Their children have food allergies and it’s their family’s goal to eat healthily and live a natural lifestyle.
After 8 years of trial and error, she managed to figured out what worked best for her kids and realized that she probably isn’t the only one dealing with this kind of struggle.
She started a website called essentialsondeck.com where she shares her knowledge with moms who have children with have food allergies, she wanted to create a supportive community that helps these people transition to healthier living.
Their online business has made a few bucks, but not enough to get Mike off of the daily grind.
Join us on this episode, as we talk about the importance of tightening your brand, as well as how to avoid distractions and focus on building your online business.
You Will Learn:
- How to integrate certification and expertise to build the membership.
- The importance of communicating your brand.
- How to prioritize your time efficiently.
- Why too many platforms is bad for your business.
- Plus so much more!
Links and resources mentioned in today’s show:
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Can’t Miss Moment
This week’s Can’t Miss Moment is a really cool one for me because I just flew to New York and went to WWE Summerslam, which is like the biggest wrestling – professional wrestling show of the summer.
I just went to Wrestlemania a few months ago and it just blows my mind that we have the resources and the time and the freedom available that I can just jump on a plane on a Saturday, run to New York, go to watch this big wrestling show.
I got to see a couple of my friends and my best friend we have from here in town with me and one of my best friends that I hadn’t seen in years lives in New York so we only got together. I ordered us three tickets and we got to go have a blast.
I’m just so thankful that I get to do the things that I want to do – Summerslam, Wrestlemania, things like that like Super Bowl stuff that was on my bucket list just a few short years ago, just to be able to go once to any of those events to save up money and have the time to do that and now it’s really so easy for us to just be able to take off and go and I’m just really thankful for that.
You can connect with S&J on social media too!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
Jocelyn: Hey y’all! On today’s podcast, we help Hicunni take her wellness business to the next level.
Shane: Welcome to the Flipped Lifestyle podcast where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. Now, we help other families do the same. Are you ready to flip your life? All right. Let’s get started.
Shane: What’s going on everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again this week.
For those of you who may be new to the Flipped Lifestyle podcast, this is going to be a little different than other online business podcasts that you may have listened to. We do not bring on many guests or experts or people promoting their latest books or products. We bring on actual clients of ours, actual members from our Flip Your Life community and we help them with their next steps to take their online business to the next level and I’m super excited to welcome Flip Your Life members, Mike and Hicunni Chandler to the show. Mike, welcome to the show, man, and Hicunni.
Hicunni: Hey, thanks for having us.
Shane: I’ve been nervous all morning in pronouncing your name, Hicunni. Mike, I was like, “hey, we’ll get Mike. Mike’s easy.” But your name is like I’m in cold sweat all morning waiting to pronounce your name on the air.
Hicunni: That’s all right.
Jocelyn: But you never had that problem, right?
Michael: Right.
Hicunni: No, no.
Jocelyn: We’re going to start out today’s call by telling our audience know a little bit about you, about your background and what you’re doing in your online business.
Hicunni: OK. Well, my name is Hicunni. It means gift of love in Swahili. My mom just wanted to be different and name me something different that I’ll have problems with for the rest of my life.
Shane: Thanks, mom.
Jocelyn: Yes.
Hicunni: But anyway I am married to Mike, Michael. We’ve been married almost 11 years and we have two children – Elijah is 10 and Jaden, she’s eight. And I have been homeschooling them for about six years now.
And so we’ve been busy homeschooling, travelling, moving, doing all the crazy things. And my main business right now I share tips and strategy on natural living specifically with homeschool moms if thet have kids with food allergies so I’ve been doing that. We’ve been transitioning for about eight years because we’ve had kids with food allergies.
Shane: That’s awesome. That’s a great thing because a lot of kids do suffer from that. You know our kids have allergies. I don’t think they have food allergies but my nephew does have food allergies to like milk and peanuts and that can really affect your life because you got to be very careful or your kid, you know, could get hurt.
And it’s funny that you said your kids – your little boy’s name is Elijah. We almost named Isaac, Elijah, our son. That was like the finalist name that we kind of had for him. And when we saw the ultrasound we’re like, “Yeah, I think he looks like an Isaac.” So we kind of shifted off of that.
So basically what your main mission and is before we get into your question, your main mission is that you want to help moms, specifically homeschool moms who are home all day with their kids do you just help them with what foods to avoid with their allergies? You give them tips on how to deal with allergy outbreaks. Or is it prevention or is this more like treatment or is it a little bit of both?
Hicunni: It’s kind of little bit of both. One big thing is recipes because a lot of moms they really don’t have time to actually make a lot of things from home from scratch. So I mean they need help with the recipes, they need support and encouragement. That’s the big thing. So…
Shane: Right. It’s hard because you can’t do the normal things with your child because there’s always this kind of spectre looming, “Well, what’s in that?” Or, “This recipe is great but how do I replace this ingredient and still make it taste good,” kind of deal.
Hicunni: Right.
Jocelyn: Yeah, I love that because it’s such just a natural niche like you don’t have to really make it a little bit more narrow. A lot of times people want to start out too broad and we’re like, “No, that’s too many people” but I feel like that you already have that taken cared of so that’s a huge step in the right direction that you already have done.
Shane: Yeah, you got the avatar so well-defined and you speak the language because I assumed that your kids have food allergies as well. Do your… your kids?
Hicunni: Yes.
Shane: OK. So you’ve been dealing with this your own self. You’re homeschooling and anytime you can be the avatar and that you’re also the expert in the field, you’re going to do great.
Tell us where you are right now with your online business. What does your online presence look like from the standpoints of blogs, Facebook pages, things like that? And have you tried to monetize this yet? And if so, how? And how has that gone for you so far?
Hicunni: Well, I blog on essentialsondeck.com and I’m a little bit everywhere. I think I’m just in too many places.
I have Instagram, Facebook, Twitter. And so I have tried to create a resource guide, a mini E-book on meal planning and I’ve tried to market that more than one time. I tried to revise it and do all that and it did not do so well. So…
Shane: Did you sell any? Did you sell any of them at all?
Hicunni: Like one.
Shane: OK, that’s fine. All right.
Hicunni: And so – and we only made crumbs through affiliate marketing because I’m an affiliate marketer for a few health websites.
Shane: OK.
Hicunni: So – but not enough to… for my husband to quit his job. So…
Shane: Do you have an email list set up? And also…
Hicunni: Yes.
Shane: so how do you blog on this Essentials platform so you have – you blogged on a blog site. You don’t have your own website yet. What does that mean Essentials?
Hicunni: Well, the website is called essentialsondeck.com and which it is a website and then it has a blog also and then…
Shane: OK. You own that then. That’s yours.
Hicunni: Right.
Shane: OK.
Hicunni: And I do have an email list and I get – I can’t – well I have about maybe a hundred people on the email list.
Shane: OK, that’s good.
Hicunni: And they actually talk back and forth with me so I mean that is one positive thing.
Shane: Yes, very helpful. You’re getting engagement. And I want to stress to you like I say this to everybody all the time in the forums, don’t discount the fact that you sold one copy of that book as a failure. That’s actually a success because the problem is not usually with the thing you’re selling, it’s just usually eyeballs and the right eyeballs.
Because if you can sell one, you can sell a 1001, that’s a fact because there are 7 billion people on the earth, 4 billion people on the Internet. You found one person, well there’s no unique snowflake. We all – everybody has got a group that they’re in. You know what I mean?
Jocelyn: But I wonder though if it was the right product like did you ask people…
Shane: Exactly.
Jocelyn: …do they want this product or did you just make it and hope that people want it?
Shane: Yes. It sounds like the topic is right and you happen to find the one person that liked the topic but we may just be missing – disconnecting here on exactly what you sold them, you know?
Hicunni: Right. I don’t think it was defined enough. This is when I first started last year.
Shane: OK.
Hicunni: And I did a survey. And so I think it was just too broad.
Shane: OK.
Hicunni: And I – it’s taken me a year to kind of hone in on exactly what I want to do.
Shane: For sure…
Jocelyn: OK. And that’s all right.
Shane: And what does Essentials On Deck mean? because that doesn’t scream to me like what this is about. You know what I’m saying? Like I wonder too if there might be a little branding disconnect because I’m not sure how that relates. Like when I see the words “essentials on deck” that doesn’t scream, “Oh, homeschoolers with allergies. That’s what that’s all about.” You know what I mean? Like what does that mean?
Hicunni: You know we’re on the same page too.
Shane: OK. So what else, alright let’s skip it. We’ll work on domains in the forums, OK? We’ll get our – let’s tighten up our branding there, OK? But let’s look at what we got in the business.
Jocelyn: OK. So you have a little something going. You did not give up so big thumbs up for that because…
Shane: You’ve got emails. You’ve actually made a sale. That’s way ahead of most people. So…
Jocelyn: Yeah. We know a little bit about your background so we know what you have going on. What is the biggest challenge you’re facing right now and how can we help you to overcome that?
Hicunni: I would say branding that is because it’s – I’ve been all over the place for a year. I’ve been following you guys for about a year. And so finally, we joined Flipped Lifestyle and so we actually have what? How many domains do we have? At least maybe five…
Michael: Four, five…
Hicunni: Yeah, about five different domains.
Jocelyn: Yes.
Shane: Oh, you’re not a real entrepreneur till you got 50. Come on.
Hicunni: Oh, man. You’ve got…
Shane: You got to pick up the pace. No, I’m just kidding. I’m totally joking. Do not go order 50 domains. That’s a good one.
Hicunni: So I think just trying to figure out what we are doing and then really spilling it out.
Shane: Yeah.
Hicunni: Because I think I’ve been all over the place and I don’t know what to do and…
Shane: Yeah, this goes back to something I tell a lot of people in the forums all the time. No matter what phase we’re working on, it happens in sales funnels, it happens in domain names. I probably say this at least 20 times a week in the forums is you got to be clear not clever. That’s what really makes it online, OK? Everything in your brand needs to say “homeschool kids with allergies” or “moms of home school kids with allergies” which is actually your market, you know?
Jocelyn: I mean that doesn’t have to be the exact name.
Shane: Exactly.
Jocelyn: I mean literal here but it needs to be a little bit more clear than what it is.
Shane: Right the biggest first step is you know what your avatar is, you know what your brand is about, you just told us, right? What you’re not doing is communicating that in your brand, OK?
So how can we do that? And really the next step in our branding is let’s clarify that domain name. Let’s clarify what the products are. What was the E-book’s title, by the way?
Hicunni: It was “Meal Planning. It’s seven steps to implement” – it’s so long.
Shane: Right.
Jocelyn: Yes, that’s bad.
Shane: So, right. See that’s what I’m saying like that’s too verbose. It needs to be “Meals for kids with food allergies”. That’s what it needs to be. You know what…
Jocelyn: Or “Allergy meal planning”.
Shane: “Allergy meal planning for your kids” or whatever. You got to send the tags something in there about moms. That’s the first step is let’s clarify the blog – the E-book. Let’s clarify what you’ve already done before we create anything else, OK?
Hicunni: OK.
Shane: What about your content? What was the last blog post you wrote? What was it called?
Hicunni: The last blog post I was actually promoting an affiliate.
Shane: OK.
Hicunni: Was this past week. I was dealing with the healthy living bundle and so – but it looked…
Shane: Was this a generic healthy living bundle or like – or was it specifically a healthy living bundle for kids with allergies?
Hicunni: No, it was generic. It had items for kids with food allergies but it was generic.
Shane: OK. I think that this is going to be hard for you to hear because I know that you’ve had a little – like you said you’ve made a little bit of money off of affiliate marketing.
Hicunni: I know.
Shane: We actually tell everybody as soon as they come in forget the affiliates.
Hicunni: OK.
Shane: Forget affiliate. I don’t care if you – I don’t care if you got Google Adsense. If you got Google Adsense on your website, take it off.
If you’ve got affiliates that are making you a little trickle of money, that’s OK. Let’s start building your brand before we even try to help anyone else build their brand, OK?
Hicunni: OK.
Shane: Like but wouldn’t it be better to sell a membership where each month you gave people shopping list and you told them what to go get for their kids with allergies instead of trying to make a small percentage off of someone else’s product that’s only barely related to kids with allergies.
Jocelyn: I don’t even care if you do an affiliate link to some of those products but let’s stop going with other people that aren’t necessarily even in your niche.
Shane: At least get it more honed in on who you would promote.
Hicunni: Got it, got it.
Shane: Yeah. But I think it’s the same thing we do here. We don’t have experts on first because we don’t like people selling stuff always. You know what I mean? And two, we realized we’re the experts so we need to be telling people what to do.
And I think you’re not giving yourself enough credit right now for saying, “Goodness gracious. I need to be front and center. I need to tell people exactly what to do because I’ve been there, done that and have the experience and they need to pay me for it.” That’s where you’ve got to get to from a confidence standpoint as well.
Hicunni: You’re correct, that’s right.
Jocelyn: OK. So I think that we have sort of a clear picture on where we need to be. We can get the exact steps ironed out for you in the Flip Your Life community. So just start to post on that and we’ll be happy to help you sort of go through some of those things. So what else do you need help with today?
Hicunni: OK. Well I am pursuing a certification as a eating psychology and mind body nutrition coach.
Shane: OK.
Hicunni: And so how can I integrate my journey dealing with food allergies with that into a membership site?
Shane: OK. Well, the biggest thing that’s going to do is give you – like I always say, “gives you the chops.” You know what I’m saying? Like you’ve got the proof is in the pudding. You have a certificate that proves you’re an expert in this, and you do that and you show that with your story of, “I am also a mom. We are a family who deals with these food allergies and have been dealing with it for many years.” So anyone with kids, younger than yours, automatically you become the expert, OK?
So instead of you just telling your story, you’re just going to put front and center every time your name gets read on the podcast, every time you write your name at the end of a WordPress blog post. Anytime you speak on another place or write for another publication you’re going to put your name comma that certification. Like that becomes a part of your name moving forward just like someone would put Ph.D., Ed.D, whatever. You know what I’m saying?
Anything that they would put as a certification or expertise, put that front and center because people are going to see that certification and they’re going to say, “Wow this person has walked in my shoes and this person cares about this so much that they went out and got some kind of education proving and getting more expertise in it.”
Hicunni: OK.
Jocelyn: Yeah. And so like to take that further I mean I think that it translates into a membership site and that you are the expert who can help these people and who can give them the support that they need inside of your community.
Shane: Yeah. So this is more of a sales pitch thing.
Hicunni: So I think that’s what…
Jocelyn: Yeah, I think that sort of what you had in mind is like, “How can I use this?” And…
Shane: Yeah.
Jocelyn: …is that what you were asking mostly?
Hicunni: Yes.
Shane: This is going to play best in your sales funnel is where you’re going to brag about stuff like that, OK?
Once you get people convinced to come in because you are an expert in your membership area like that’s not going to be as big a deal in there, you know? Because that’s going to be your online family. That’s going to be – you’re the leader of this group of homeschool moms with kids with food allergies. So in there, they’re going to look to you already. You’ve already convinced them, “That’s not as big a deal,” but your sales pages have to say that. You’re – like I said in your blog post you have to mention that.
The first thing people see is, “Welcome homeschool moms with food allergy kids. I’m so and so with this credential.” Bam! And the – it’s what’s outside of your membership what’s going to make more of a difference in a – any sort of occasion that anyone has should be used outside of it. Like if you’re an expert in something or you have a degree in something, that’s just going to help people.
We had a client recently whose – has a website for dogs. And when we first – and she teaches kids how to like train their puppies and stuff and we were like looking at her stuff it was just her and pictures. And it was just her name.
And then like we were talking to her on like the second time we talked to her, she’s a veterinarian and she has been for 20 years and they didn’t say that anywhere on her blog, OK? That makes no sense like I’m going to trust someone who’s a vet over someone who just has a dog, right?
Hicunni: Right.
Shane: So use it that way to solidify your expertise and it will help you gain trust from your members.
Hicunni: OK, thank you.
Jocelyn: OK, guys. You had some great questions so far. What else can we help you with today?
Michael: Oh yes I just had a question as far as, you know, when you log out – when you guys started out how did you prioritize your time, I mean, between having kids, working two full-time jobs? Because just as my wife said she is a homeschool mom and I actually work full time, and I’m trying to do some other things online and stuff too but how did you all – how did you guys prioritize your time?
Jocelyn: You know it’s tough especially in the beginning because we both have full-time jobs. Shane also was a – well what I say a part-time football coach. He’s really more like full-time so I mean he was gone all the time.
We had a three-year-old child and an 18-month-old child when we first started. And it was not easy by any stretch of the imagination. But the way that we made it work is just by calendaring everything.
We would write out and we actually hand drew a 168-hour calendar because everyone on earth has 168 hours in a week. And so we thought, “You know what? If other people can do this, we can too. We’re just going to have to figure out a way to make it work.”
So I think the mistake a lot of people make they just think, “Well, this is hard so I’m not even going to try to do it.” But we were not willing to accept that. We said, “You know there are other people out there doing it, we can do it too.”
So we started writing down everything in this 168-hour grid. So first of all we did our non negotiables – things like sleep, things like being at work from this time to this time because those were things we couldn’t really control. We wrote in things like driving time, putting the kids to bed, giving them a bath, all the little things that we have to do everyday.
So the next thing that we did is we started thinking about, “OK. What do we want to do? Our goal is to grow our online business.” So instead of sitting around watching TV for a while, getting on social media for a while, we took all of those things out. And we said, “All right. From this time to this time, I’m working on my business.” And you have to turn everything else off and shut everything else out and just say, “I’m not doing anything else from this time to this time.”
And it’s not easy. You may have to schedule in some backup times because life happen sometimes and we know that too. But mostly it’s just set in your mind to, “I am going to do this and figuring out a way to get it done.”
Shane: It basically comes out of this. “I have a philosophy now. Anyone can tell me what they think is a priority in their life but if you show me your calendar, I’ll actually know what’s your priority.” And that’s all online business at the beginning is is it’s a priority list.
You have non negotiables. We all got to eat, stay warm and stay dry so you got to go to work, OK? That’s just the way it is. We have kids that need food and we have to stop for 30 minutes three times or four times a day and feed them, OK? That’s just the way it is.
We all have to sleep. Those are like Jocelyn said non negotiables. And we kind of pulled from Dave Ramsey’s philosophy here with spending every dollar in your budget before you spend it. You know he writes down a spending plan. We did a spending plan here with our time. We knew we had 168 hours in a week and so did every other human being who’s ever succeeded online. They all started with that.
So we had the first look at what are we currently doing with that 168 hours. So for a couple of weeks we journaled out what was happening during those weeks. We figured out what was wrong. Well, there’s two hours of TV here. There was a Netflix show here. We had to bump the online business up as the priority, and that was just the way it is or it was never going to work.
So we would come home – Jocelyn would get home about 5, 5:30. I would get home around 7, 7:30. And immediately as soon as we walk in the door I would take over the kids while Jocelyn – because Jocelyn already been with them for two hours. She would go immediately to work on the online business.
She would get tired when I would get the kids down, and she would go to bed. I would stay up two more hours and work on the online business because that’s what we had wrote down at those times to do it.
Jocelyn: And I feel like a lot of times people will do it if they have time.
Shane: Exactly.
Jocelyn: Well, we weren’t OK with that because you’ll never have time if you’re waiting till you have time, you know?
Shane: Yeah. You can’t start an online business in your spare time. You start an online business in the time you set aside to do your online business. So that’s what you have to do first. You have to just say, “Nothing else can be a priority.”
I’ll tell you the biggest blessing ever was cancelling cable. Like we tell that story all the time in the context that we needed that 100 bucks a month to like…
Jocelyn: And we really did.
Shane: And we really did just to actually spend on our online business. But the most important thing they did is we had no entertainment options. We had to – we didn’t have that option to go turn the TV on. We had to just stop and say, “Here’s an hour back for our online business.”
Jocelyn: And I would say too just try not to get distracted. This is really hard but like turn off all the notifications on your phone. Close everything except for what you’re working on like do not get distracted. Go somewhere where the kids can’t distract you.
Shane: Yup. We actually stopped using voicemail during this time because we really…
Jocelyn: We still don’t.
Shane: We still don’t because we realized that we were spending like an hour or two a week just checking voicemails for other people leaving us messages, and we just turned it off. We just cancelled it. And we said, “No, I’m not going to give anyone else time on their schedule. We have stuff to do for our schedule.”
Jocelyn: I have zero notifications on my phone.
Shane: Still don’t get any.
Jocelyn: Like if somebody – well I do have texts but that was it. Aside from sending me a text like I don’t get Facebook messages on my phone…
Shane: E-mail, nothing.
Jocelyn: I don’t get any kind of notifications on my phone so that way I’m not distracted when I’m trying to get something done.
Shane: But then – and the example there is now when we look at those 168 hours I can say, “Well, guess what? My inbox gets 30 minutes Monday, Wednesday and Friday morning,” and it does not get anything else. No notifications. Facebook, I’ll get on Facebook like these times during the week. It doesn’t get to notify me to pull it up and start scrolling endlessly. Once you remove a lot of those things in your life it becomes easier to find the time when it just shifts on the priority list, OK?
Jocelyn: And another simple thing you can do too is you can add what’s called RescueTime on your computer. And RescueTime will pretty much monitor all of your activities. And at the end of the week, it sends you a report.
So it will say, “So much percent of your time was spent on productive time and so much percent was spent on distracting time.” And that is really eye opening. If you don’t know how much time you’re spending on stuff because you will be shocked.
Shane: This goes back to what you said earlier too, guys, about your, “I’ve got a bunch of social media accounts.” And I think this is that the “everywhere mentality” that people like us can be everywhere because we have seven people working for us and we can let them be in places we don’t want to be. But like at the beginning you have to be somewhere because if you spend 10 minutes a day on Facebook, Instagram, Twitter, LinkedIn, stumble upon Tumblr and your blog. Well, you just spent 70 minutes a day on all those places. Why not just pick one and spend 10 minutes and use the other hour to grow your business. You know what I mean?
Hicunni: Yeah.
Shane: So, yeah. So just – let’s just get a really good priority list. We will help you do this.
There’s a tool inside the Flip Your Life community. You can actually print the grid out that we used when we started and take those 168 hours, go a week and just write down everything you do. Scan that, put it in the forum, let us look at it, let us help you identify some places that we think that you might be able to sacrifice a little bit and get some – steal some time back. And you’ll find that once you kind of declutter, it’s a lot easier to find 10 hours, 20 hours a week to work on your online business than you think it is.
Hicunni: OK.
Michael: Yeah. See that’s what I like about you guys. You guys are so simple and down to earth because I mean if you listen to other gurus and stuff people talking about having online business, they’re like, “Well, you need to be here. You need to be there.” And then I heard one guy say that, “If you’re in all those different places and really you’re not getting anything done here,” so I mean…
Shane: Yup.
Michael: …if you’re there and you’re not getting anything done here. So I mean that’s – just like my wife said earlier confirmation from you all that this is actually a confirmation from me as well because it’s like if you’re in those other places and you’re really not doing what you know you really need to do.
Jocelyn: Exactly. Online business a lot of times is just a matter of priorities and that’s not necessarily hard for people like to figure out, “What is the most important thing that I should be doing?” So if that – that’s what you have to do. You just have to figure out what the priority is and figure out the time to work on it. My favorite – and you guys will probably like this too – is “The Miracle Morning”. You know that’s a big thing right now.
Shane: Yeah.
Jocelyn: And I’m like my miracle morning is if my kids aren’t kicking me in my bed. Yeah.
Shane: Right, yeah. Like there is no…
Hicunni: Seriously?
Shane: …miracle morning when your kid jumps in the bed at 4 a.m. and sticks their heel in your throat. I mean…
Jocelyn: It’s a miracle if anybody is not in our bed.
Shane: Yeah, yeah, yeah. It’s a miracle if we’re sleeping in the morning because we don’t have two children in our bed. You know what I’m saying?
Another thing people always ask us is like, “Why don’t you have this Facebook group for 20,000 people because you only have a few Twitter followers. Why don’t you focus more on Twitter and growing that also?” And I’m like, “Because we ain’t got time, man. We got kids.”
Hicunni: All right. That is…
Shane: “They get off the bus at three.” I mean you know…
Jocelyn: No.
Shane: …we got to go to practice and stuff. I mean…
Jocelyn: That’s one thing that I am like really adamant about is I keep the blinders on. And I mean there are times that I get off course, of course. I mean it’s human nature. But for the most part like I put them on and I leave them on until I meet my goal.
Shane: Yeah, this is mixed up priorities too. You guys are like us. I mean we’re families. We have kids. We value time experiences with our children and each other, you know? That’s the most important things to us.
I was at a conference a couple of months ago, this guy walks up to me and goes, “What’s your monthly revenue right now?” And I was like, “What’s yours, man?”
And I was like – and so he said something and he goes, “Yeah, man. My goal is this this year. What’s your goal?” And I’m like, “To work 10 hours a week.”
He’s throwing out like, “My goal is to do $1.6 million this time. What’s your goal?” I’m like, “My goal ain’t infinite money, man. My goal is being content with what I have, controlling my time. My goal is to eat lunch with my kids at school. My goal is to be at their field trips.”
And I think that the problem with a lot of gurus online is that is not their goals, their goal is ego, their goal is make millions upon millions of dollars. And those are just not the goals that we have so they can’t – when they do their miracle mornings and they do their yoga and they don’t have kids and all that stuff, they just don’t get it. It’s a different world. It ain’t wrong. They can do whatever they want. That’s their choice though we choose something else.
Jocelyn: And just what – what do you want? What’s your priority? All right guys it’s been a great conversation today. I think that we’ve gotten through some really important and just things that people have on their mind all the time.
So we appreciate the great questions today and we always end all of our calls by asking people, “What’s one thing that you plan to take action on based on what we discussed today saying that it’s 24 to 48 hours?”
Hicunni: Well, one thing tighten my branding. I need to work on my domain name. I guess, yeah, that’s a big one.
Shane: I think that for sure is what you need to do. And like I also too would love for you both to go ahead and fill out the 168-hour calendar.
I do think that – I think you have two next steps. That’s two forum posts. Basically go in and say, “Help me with my branding,” and then type in links and all those things now. But then also both of you print out the 168-hour grid and write down what you did last week, just try to think of it on the top of your head, talk about it together over dinner.
The first time we ever did it, we went to a Mexican restaurant. We dropped our kids off at my mom and dad’s. “Yeah man go get you some chips and salsa and just sit there and fill that thing out.” I still got the thing somewhere it’s got salsa on it where we spilled it on there so like but do that and write down what you’ve been doing and let’s take a look at that together and we’ll help you organize everything, OK?
Hicunni: OK.
Michael: All right.
Shane: All right, guys. This has been a great call. I just want to thank you guys again for not only trusting us and coming on having a great conversation with us but letting us share it. This is going to help a lot of people who are dealing with the same struggle as you are and it’s awesome that we get to do that together so thanks again for taking time out today and at being on the Flipped Lifestyle podcast.
Hicunni: Thank you.
Michael: All right. Thank you.
Shane: What a great call with one of our Flip Your Life community members. We’d love to have you in our Flip Your Life community as well. If you like to become a member of the Flip Your Life community, head over to flippedlifestyle.com/flipyourlife and we can help you with your online business too.
Jocelyn: All right. Next we are going to move into the Can’t Miss Moment segment of our show and these are moments that we were able to experience that we might have missed if we were working at nine-to-five jobs still.
Shane: This week’s Can’t Miss Moment is a really cool one for me because I just flew to New York and went to WWE Summerslam, which is like the biggest wrestling – professional wrestling show of the summer.
I just went to Wrestlemania a few months ago and it just blows my mind that we have the resources and the time and the freedom available that I can just jump on a plane on a Saturday, run to New York, go to watch this big wrestling show.
I got to see a couple of my friends and my best friend we have from here in town with me and one of my best friends that I hadn’t seen in years lives in New York so we only got together. I ordered us three tickets and we got to go have a blast.
We walked all over New York, ate great food all weekend and I just had a good time and had a blast at Summerslam. I’m trying to let Jocelyn talk me into going to – trying to talk to her to let me go to the Royal Rumble in January but it’s not happening as good as I hope it would.
Jocelyn: Yeah, well maybe if I can get a couple of spa days there…
Shane: Right. Exactly. Right there…
Jocelyn: …we’ll see.
Shane: they let Jocelyn bail out of town for a day or two with her friends to get the old massage and spa treatment. But I’m just so thankful that I get to do the things that I want to do – Summerslam, Wrestlemania, things like that like Super Bowl stuff that was on my bucket list just a few short years ago, just to be able to go once to any of those events to save up money and have the time to do that and now it’s really so easy for us to just be able to take off and go and I’m just really thankful for that.
Before we sign off we like to close every show with a verse from the bible. Today’s bible verse is Proverbs 3:5-6. Bible says, “Trust in the Lord with all your heart, lean not unto your own understanding and always acknowledge him and he will direct your path.”
That’s all the time we have for this week. As always, guys, thanks for listening to the Flipped Lifestyle podcast and until next time get out there, take action, do whatever it takes to flip your life. We’ll see you then.
Jocelyn: Bye.
Ha! Fun time. Thanks for all that you do! Proverbs 3:5-6 is my life verse by the way!
Love it Hicunni! 🙂
Thanks again for the opportunity in 2016. Update: our businesses are growing and my husband is now a full time entrepreneur! Just for reference, my website is now: https://www.hicunnichandler.com/
Thank you!