Want to learn more about retention strategies for you membership website?
Listen in on how we help today’s guest improve retention in his online business.
On this week’s information-packed episode of the Flipped Lifestyle podcast, we have Flip Your Life community beta member and creator of EscapeYourDayJob.com, Travis Peters.
Travis is already an established entrepreneur with several online businesses, he is well-known as the founder of FaithLifeMoney.org, where he teaches others Biblically-oriented strategies on how to live a life of increase and purpose.
His passion doesn’t stop there, he wanted to pursue his dream business of guiding other online entrepreneurs to become successful in starting their own drop shipping business, and that’s how Escape Your Day Job was born.
Travis has already gotten huge progress after participating in our recent member exclusive Mastermind, and wants to sustain this growth by maximizing conversions.
So, we’re going to strategize on what he can do to achieve his goals for this venture.
Let’s get started!
You Will Learn:
- What are some ways to maximize conversions.
- How to make a Linear Email Sales Funnel.
- What to do with your Autoresponder.
- How to help people take action.
- Tips to build long-term loyalty.
Links and resources mentioned in today’s show:
- Flip Your Life
- Escape Your Day Job
- US History Teachers
- Elementary Librarian
- SeaWorld Trip Review
- SeaWorld YouTube Video
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Can’t Miss Moment:
“Today’s Can’t Miss Moment is our trip to Sea World. I’ve been wanting to go to Sea World for a really long time. I went a few years ago, well… actually probably more than a few years ago. About 10 years ago with my family before I had any children and it was really a good time. And I just remember thinking for a long time that my kids would love to go to Sea World. We we’re supposed to go last year during our family vacation to Florida, however, we got hacked. So, we didn’t get to go to Sea World last year and I was really disappointed. So, I was really excited to go this year during our trip.”
You can connect with S&J on social media too!
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If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
Jocelyn: Hey y’all! On today’s podcast, we help Travis take his drop shipping coaching business to the next level.
Shane: Welcome to the Flipped Lifestyle podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family who figured out how to make our entire living online. Now, we help other families do the same. Are you ready to flip your life? Alright, let’s get started.
What’s going on everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again this week. For those of you who may be new to the show, the Flipped Lifestyle podcast is a little different than other online business podcasts out there. We do not bring on experts or gurus or people promoting their books or their latest products. No, we bring on people from our Flip Your Life community, actual entrepreneurs, real-life people running real-life online businesses and we give them a live consulting call on the air to help them take their business to the next level and to help you take your business to the next level by letting you listen in to the questions and the answers and we are super excited for our guest today, long-time Flip Your Life member and a recent participant of one of our quarterly exclusive Masterminds, Travis Peters.
Travis, welcome to the show.
Travis: Hey. What’s up everybody? Thanks for having me.
Jocelyn: Yeah. We are super excited to talk to you today. Before we jump into your questions, let’s tell everybody a little bit about you, about your background and what you’re doing online.
Travis: OK, perfect. Well, I’ll just start by saying this. I’ve actually been a Flip Your Life member for – I want to say too long and the reason is I’m still – and this is cool, I don’t know if you all know this but I am still grandfathered in at the early discount price you guys launched with.
Shane: That’s why you get in early, baby. You know what I mean?
Travis: I got in early but then I didn’t do anything. I didn’t do anything for six, seven months with you guys. Once I jumped in, realized I need to take action on this. I created escapeyourdayjob.com and that is basically a drop-shipping coaching program, a membership site, where I teach people how to be successful with an online drop-shipping business.
Shane: We always see this progression with people who really like blow it up fast because you’ve had some recent success with your online business. Like people do kind of sit on the sidelines for a few months and they’re looking at everybody and they’re reading all these success stories in the forums and they’re kind of asking a question here and there, but then there comes a point where they do like, “I’ve got to be one of those success stories. I’ve got to draw my line in the sand.”
And they go like a month or two and it just like blows up. You know what I mean when they finally do take action. Because you can watch all the courses in the world and you can sit and lurk in the forums all you want but until you do something, it’s really not going to happen for you in your life.
So, like tell us a little bit about like that line in the sand. What happened after you did finally take some action, joined the Mastermind and things like that?
Travis: Yeah, absolutely. Well, imagine this. I just listened to y’alls instructions and I got the results you all promised me.
Jocelyn: It’s amazing how that works right?
Travis: Exactly. We don’t always get that. I think we’ll be good. Now it’s one of those things where I actually have other online businesses, but my dream online business is this one.
Travis: This is the one I’ve always wanted. This is how I want my lifestyle to be. I want to be coaching and helping others start their online business, creating extra income and escape in their day job.
Travis: Bring in their spouses. That was my ultimate goal. Yeah, I was just dilly dallying over here yet focusing on my other businesses, which are good but they’re not great.
Shane: I remember when we first started overlooking all your stuff, like that was one of the first things we really did was we looked at all the things you were doing and we found that one thing that we’re actually reading that book right now in our book club in the Flip Your Life community. And we found your one focus that we thought, you know, if you just hammer this nail and focused a membership around this drop-shipping idea because you know how to do this, you’ve made money doing this like that might be the catalyst for really, you know, letting that coaching practice go off and I think once you niched down that’s when it really like change for you.
Travis: Yeah, absolutely. That was some of the advice you’ve given me. I was being too broad. Just basically, I was broadcasting that I help people start an online business.
Travis: What I was really doing is help people start the drop-shipping business.
Travis: And here’s exactly how you do it and here’s why I think it’s great business model to start with sort of thing. Once I did that, you’re right. That’s when my success started coming.
Shane: Alright. So where are you right now in this membership? I know – tell everybody a little bit about you’ve launched now like where is your membership at right now and then where do you want to take it to the next level?
Travis: Yeah, definitely. I’ll be completely transparent with the numbers here because that’s fun for me. I launched about June 25th, OK? Went through the Mastermind with you guys, launched about June 25th, here we are mid-August. So far, $4,000 has come in.
Travis: I’m at $1,600 a month recurring.
Shane: Which is amazing. That’s awesome.
Jocelyn: Yeah, that is great.
Travis: That’s locked in. That’s coming in at each and every month. I launched most of those members are paying $29 a month, some are paying $39 a month. Shane: Right.
Travis: I’d be upping that price here this week or next.
Travis: And then I also had about 20 people purchase a one-off. I was just selling it for $100, kind of like my beta test sort of thing, so about 20 people bought kind of like a lifetime access. That’s not really I was offering but lifetime access for a hundred bucks.
Shane: For sure.
Travis: So, man, it’s been good. I’m having a ton of fun. I now get to spend my time helping and coaching, answering questions in the forums. I also had a little upsell for $97. You can get two 15-minute Skype sessions with me.
Travis: And I’ll kind of help people go over their idea since I found that was most people’s stress point.
Travis: “I don’t know what to sell,” so I’ll hop in and help you.
Shane: And that’s like what we call an aspirational product like it’s additional ways to generate revenue off the back of your monthly membership.
But isn’t it nice having that you know that you’ve got a core group of people, you know next month there’s going to be that $1,600. It’s not it – you don’t have to freak out about it so you can make those investments in your business, buy the plug-ins, buy the software, maybe grab a VA and you just know that if you keep delivering value, you’re just going to keep stacking members on top of that.
Travis: And let me tell you the best part while we were setting up for this I get – I made a new sale. I got new member while we’re talking.
Shane: Better right now as we’re speaking.
Jocelyn: I’m not sure that’s ever happened, that might be a first on our podcast.
Shane: That might be a first someone actually sold a membership while on the call talking about building their memberships. So…
Travis: Well, it’s really cool! I’m getting to the point… I’m getting a new member almost every day. It’s averaging about one a day.
Shane: That’s huge, that’s huge.
Travis: And when I can get that ramped up I do want to increase the price a little bit because I’m in there a lot. My time is becoming more strained, so I do need to charge a little bit more, but we’re going to get to that point… I think you’re pretty quick where it’s easily one or two or three a day coming into some cycle.
Jocelyn: Alright. Well you have a fantastic base. I mean we’re super proud of you…
Shane: Oh yeah.
Jocelyn: …and everything that you’ve accomplished so far.
Shane: This all happened in like two or three months too is what’s amazing because once you started taking action you’re like, “I’ve just got to put the puzzle together.” So it’s just amazing where you are right now.
Travis: Yeah and I think there was a little bit of fear of starting for me, which is funny because that’s what I like to teach against how to not have – like I’m an action taker by nature. It was just this business, and I think because it’s like my dream business. It’s the one I’ve always wanted above all the other ones that’s why I was hesitant. What if this thing doesn’t work and it’s the dream one. You know what I am saying?
Jocelyn: Yeah, and we see that a lot. I mean it’s like fear of failure. It’s fear of starting. It’s fear of success, sometimes.
Shane: It is, for sure.
Jocelyn: You know those things happen a lot so I mean like I said before you’ve done a great job getting it off the ground but where are you stuck out right now? how can we help you take this to the next level?
Travis: OK, right now, I’ve got great traffic and I am getting a lot of opt-ins. I’m getting 30 – at least 30 a day.
Travis: Sometimes I have way higher days than that, but on average about 30 a day and I’m very blessed for that. But I want to make sure I am maximizing those 30 people a day. I want to make sure I’m not wasting them, if you will, by not, I guess, I’m asking what are some ways you guys maximize your conversions?
Jocelyn: Well, I think first of all I mean that’s actually a pretty good number of conversions because…
Jocelyn: …generally you’ll have a 3% to 5% conversion. You say you’re getting about a member a day so really that’s about 3.3%, if I did that math right… that’s joining so I mean that’s right in line with industry standard conversion numbers. So I don’t think you’re necessarily doing anything wrong.
Jocelyn: But can you do things better? Probably. I mean, we all could do something better.
Shane: Yeah, I think that what you have to do, especially where you are right now, we always teach first. We want people to have a nice linear E-mail sales funnel, OK? We want a really clean six or seven E-mail sequence so you can really look at your data and say, “Where are people stopping opening my E-mails? Where are people reacting the best? What links are getting clicked the most?” OK? And that’s how most people launch and start out.
When you get to this 30 to 50 opt-ins a day, you’re converting that 3% to 5% of your E-mails, which is great. What you really have to start looking at is segmenting, OK? Everybody’s membership or everybody’s offer is kind of like in the core, in the middle of a wheel, right? And people are going to come into the center of that core through different avenues or different spokes on the wheel.
So what you’ve got to do now to maximize your conversion is figure out your three to five reasons why people are coming, where are all these opt-ins coming from? I bet it’s not off of one blog post or one single opt-in or one single place on your membership. There’s going to be three to five things in your entire website that are converting those E-mails the best. Well, you got a segment and create multiple streams now, multiple E-mail funnels, multiple Email auto-responders that specifically talks to that person, OK?
Shane: Let me give you an example this in the history website, OK, because it’s really easy to see this in the history website.
Every teacher is going to be teaching a little bit different subject at a different time of the year, so if you go into like September some people might be teaching the Civil War, some people might be teaching the Revolutionary War and some people might be teaching World War I because those are kind of like close to each other, give or take, in what you teach.
If the guy looking for a Civil War lesson plan lands on the Revolutionary War lesson plan and I gave him no way to find what he needs today, he might think cool but I already taught that. He’s not going to come into my funnel. Or if he signs up to my E-mail list and all I tell him about is my cool free, you know, World War I lesson plan, he doesn’t care. He needs that Civil War lesson plan.
So what I’ve got to do as the owner of the business I have to say, “Where are you? How can I figure out what you need now?” So you’re going to have to incorporate some segmenting into your list where you ask people on that second E-mail maybe, “Hey I have these two things. How can I help you the most?”
Maybe you need to know about setting up your website for drop-shipping, maybe you need to set or figure out where the warehouses are for drop-shipping. I don’t know what that is but you got a segment people and speak to them where they are in these three or four funnels to get them to the membership side.
Jocelyn: You know your top problems. I mean you probably have two or three main problems that people come in with all the time. So just ask them at the beginning, you know, “Are you more interested in this or this?”
Jocelyn: And let them click one or the other, and that’s going to help you to be able to like target your message better toward them.
Shane: Does that make sense?
Travis: Yeah. And so, I give him two or three options, “What do you need help with the most?”
Travis: They click one of those links and that will tag them, segment them into a new autoresponder.
Travis: Geared towards that person.
Jocelyn: Yeah, yeah, and you don’t have to get like super complicated. I mean as far as like changing the E-mails it doesn’t have to be a completely new sequence. I mean a lot of it can be the same but just kind of change the language around a little bit to that specific problem.
Shane: The themes are the same like we still want to deliver what we promised. We still want to ask them what they’re – you know, what they need help with. We still want to give them introductory offer and unexpected bonus. But we’re saying things to them in a way that it speaks to them where they are.
It’s the same thing with us like we get a lot of people who just want to start an online business or start selling digital products. Now we get a lot of people that really want to know memberships because we’ve become known for as membership experts.
I’m going to have a different opt-in with a different E-mail funnel for that or maybe somebody comes to us they want to write an auto-responder. That person doesn’t need to know about memberships yet, they’re just trying to write their autoresponder. So my E-mail sequence is going to be tailored to them what they want to know and then when they get into the membership all that other stuff is there, and it will be there for them when they need it. But where are they now? That’s how you maximize your autoresponder.
Travis: That’s great. OK. I’m writing this down.
Jocelyn: Alright, Travis. I hope that that helps you to kind of figure out what you want to do with your auto-responder that can be a tricky thing for some people. What else can we help you with today?
Travis: OK. Now, I’ve gotten members. I’ve got them coming in. What are some things you guys have done or learned that will help members take action fast, because I’ve had a couple people on subscribe and they are the ones who don’t introduce themselves in the community. They’re the ones who haven’t even really logged in to anything. They just haven’t taken action and gotten any quick wins. So what are some things you guys have done to help people kind of be stick-y?
Jocelyn: Yeah, I think the most important thing for all of our businesses so far has been a good solid onboarding sequence. And what I do for Elementary Librarian is I actually walk people through every single thing that they need to know.
So I start out by thinking, “OK. What is the most important thing they need to know?” So as soon as they sign up they get to a “Thank you” page that has a video and it says, “I’ve signed – thank you for signing up. Watch this video to see what to do next.”
So, I have a screen capture video that just basically shows them where to find their Email because my customer, especially on that site, well let’s just say they’re not the most technologically savvy individuals… so I really have to help them out a lot.
So I have a video on there. It shows them where to find their E-mail, how to look in their bulk or spam folder because a lot of them don’t know that, because sometimes it does get filtered there and start right there. “Here’s how you find your E-mail, here’s how you find your log-in name.”
Then they get a second E-mail immediately after it says “How to log in,” then I show them a video of how to log in. Then, each day after that well that same day I show them where to find the most important thing in my membership and the most important thing in the Elementary Librarian community is, “How do I find lesson plans?”
Jocelyn: That’s what they’re really there for so that the very same day a few minutes after they join they get that E-mail, “Where do I find the lesson plans and resources?” I show them how to log in. I show them how to change their password. I show them how to find their lesson plans and resources.
After that, they’ll get about an E-mail a day that shows them extra things about the community. So like one of them might be where to find – how to talk in the community, how to post your very first post, how to introduce yourself to other people, how to change your profile picture? All of those little things I send them about a video a day for about a week showing them how to do all those things.
So I think that that helps a lot just to get them comfortable with, “OK. This is what you do. This is how you do it and if you ever need this information again this is where you can find it.”
Shane: And that goes back to everything we do, because like you have to know what your customer wants, what result do they want to achieve. That’s why it’s so important that segmenting like we just talked about because now you know this person. If someone signs up to Flipped Lifestyle like we could build an E-mail autoresponder funnel to get more members, and if they sign up on that funnel well they may get a special E-mail that shows them exactly where that Email auto-responder training is. Why are they there? That’s what they wanted. If you can deliver a result fast and then tell them what to do next, you’re start building these habits.
If you notice, Jocelyn said something very interesting there. She sends an Email every day for like a week almost. She sends two in the first day.
Jocelyn: No, I send like three or four.
Shane: Yeah, or three. People get scared to send Emails to people but when they raise your hand and give you money they basically said, “Send me all the stuff. Send me Emails every day, I don’t care.” We send members all – the members E-mails all the time to Flip Your Life members, they don’t care because they want more communication, they want more access, they want more information.
Jocelyn: And there maybe some people that are like, “I don’t need this. I already know how to log in.” Well, that’s fine. You don’t have to watch it, but for the majority of the customers…
Jocelyn: …they do need it so I go ahead and send it out. So like don’t be afraid to send them things.
And another thing that we do just as far as like getting people involved in retention is incentivise a lot. In Elementary Librarian, I want people to upload their resources.
Well, I had a lovely little video showing them how to do this and basically saying, “We would really appreciate it if you would upload your resources.” You know how many people did it?
Shane: Not many.
Jocelyn: Probably about 10.
Jocelyn: OK. So what I did is I started doing a monthly contest. I’m giving away an Amazon gift card to someone who submits the resources. And, you know, I haven’t had a whole lot of response surprisingly yet, but I think that I will if I continue to push that and tell them, “Hey, this is something I really want you to do and I’m going to offer you an incentive to do it.”
So that’s another way you can do it. If you want people to do something and incentivise them somehow. It doesn’t necessarily have to be financial or, you know, like a gift card or something. It could be a 30-minute consultation. It could be something different that’s related to your market, something that they would be interested in.
Shane: One thing I thought about doing with our book club is actually like anybody that participates like in the book club that month, like actually comments on the thread, we will probably start this next month… is I want to – I’m going to send that one person randomly whoever was in – whoever communicated on the thread, I want to send them a copy of the book that I read with all my notes in it, so something…
Travis: Oh, that’s cool.
Shane: …yeah, so something like that is just a little incentive to get people to participate in the thread. Another thing to like – that’s a lot of onboarding and incentivizing certain specific things you want people to do. You’re trying to get people to participate to build those habits but sometimes as the membership owners, the community owner, I think we do get a little too involved and we jump in too fast. They are there for access. They are there for your opinion. They are there for your coaching, but I think that if you answer every single question every time someone post something, you’re training people not to reply. Does that make sense?
So what you have to do – sometimes in Flipped Lifestyle I want to sit back. We have a powerful community with a lot of really smart people. We’ve got members that have hundreds of their own members, so like I sit back sometimes and I wait about a 24-hour period. I want that person who posted to think about their question because maybe some – well sometimes they may put the pieces together and find that solution. I don’t want to rob people of their problems. I want to help them with their problems. But also I want to see what everybody else says. I want to see the other angles. None of us have a monopoly on great information.
So, sit back sometimes and really schedule out when you’re going to be in your forums. Let people respond and give them a chance to respond before you jump in and answer every question every four hours. And I think you’ll see some more of that conversation will develop. Also, too, if you want to train people to reply to threads then you, as the community leader, need to start threads and let them reply to you. And…
Jocelyn: And even it goes back to those E-mails. Send them out by E-mails. I do this all the time.
Shane: Oh yeah, we do that
Jocelyn: I have a spreadsheet that my VA – they’ll go in and post one thing a week like a conversation starter. Sometimes people don’t respond but sometimes they do, and so we call that out in our monthly newsletter.
Jocelyn: We’ll say, “Check out these hot topics.” You know, “Go click on them and go respond.”
Jocelyn: And people do.
Shane: Tell people what to do next. People naturally want to be led. If they have hired you to lead them, you got to lead them. You can do that by starting your own threads and letting people reply to them. E-mailing out other people’s threads where you might say, “Hey, guys. You know, I’m not sure about this. Let’s talk about this together and come up with a great solution for this problem this member has created. And all of a sudden, you’ll see that conversation start to flourish.
Travis: Yeah, that’s great. Great info, OK.
Travis: I will do all those things.
Jocelyn: Alright, Travis. Memberships – one of our favorite topics for sure. What else do you have for us today?
Travis: Alright. What are some of the best things you guys have found to create long-term loyalty and a low turnover rate?
Shane: I think the best – a couple of things I think for loyalty. Number one, you have to deliver results for people. You can’t just bring people in and you’ve got these three video courses and you think that’s going to be a membership, you know? You have to help people get the desired result, and not just consume content. So I think that definitely to create loyalty as long as people keep getting results, they will keep paying because that’s what they’re there for.
Another thing too, I think, is just serving your people. I think that’s another reason why there’s so much misinformation out there about retention and churn and memberships is because, you know, these gurus will be like, “Hey, I have this digital course I’ll sell them for a thousand bucks. So I turn you into a membership,” but then everybody quit in three months.
Well, the reason they quit was because they never got to talk to the person that made the course. They didn’t get to talk to the community. They weren’t being led, they weren’t being fed and they weren’t being served. And if you’re the leader and you’re not there, there’s no one to be loyal to. People will not be loyal to 30-minute videos, OK?
Travis: Sure, sure.
Shane: So, it doesn’t matter how good they are. And so, I think for me that’s what it is just helping people get their desired results. They’re not there for you, they’re in it for themselves and that’s OK. You’re there to help them get the results they want and also to be present and have a service-minded business where you’re there for your people. They’re your number one priority.
I actually was looking at my priority list this morning and I was totally overwhelmed with all the stuff I did. And I stepped back and I asked myself two things. I said, “How can I keep my current customers happy?” That’s the first thing I’ve got to do today.
And the second thing I’ve got to work on today is, “What’s going to get me my next customer?” So that helped me reprioritize. And I think if you go with your membership like that every day that you’ll see that your loyalty will be very high and people will stay.
What do you think, Jocelyn?
Jocelyn: I mean I definitely agree with all of those things. Your retention is definitely more important than acquisition as far as new customers go. So, you definitely have to keep your people happy.
I mean there are different ways to do it. You can certainly… instead of ask them for being there for a long time, we do that with Flipped Lifestyle, if people are members for a certain number of months or if they sign up for the annual plan, they get to be a guest on our podcast which is a big benefit.
Jocelyn: Because we don’t even do these podcasts for non-members anymore. We do no consulting and we used to do that from time to time but we don’t even do it anymore. So, this is definitely a big benefit for being a long-term member of Flipped Lifestyle community, and you can also do different things. I’m actually a member of some different online business memberships myself and I’ve been noticing people starting to send things out in the mail.
Jocelyn: Like things that are a little bit unusual. One membership that I am a member of they send out what’s called a “secret sticker” and you’re supposed to put it on your laptop so you can find other members of the community.
Shane: It’s the code.
Jocelyn: So I thought that was kind of cool.
Travis: Yes. Well, OK.
Jocelyn: I mean just something a little bit extra. For Flipped Lifestyle, I’ve been thinking about some things for annual members, actually mailing to them. So, if you have been a member for over a year you may start to see some of that as we transition into a new season here up and kind of busy with education stuff right now.
So, as we get ready to transition out of that and back into full-time Flipped Lifestyle mode, I’m going to be working on some of that for sure so those are just a couple of other ways that you can incentivize people to stay and just make them feel good about their purchases, all about making them feel like they’ve received value.
Jocelyn: If people feel like they have received value and are continuing to receive value, then they will continue to pay for the membership.
Shane: Yeah, you got to make people feel special and not because of some fake thing, it’s just because they are special. These people have put their money and their time and their trust into you so make those people know that you appreciate it and that you are helping them and they can see those results and they’re going to stay.
Another thing that we do, Travis, and you’re a prime example of this is we give people a – we give people aspirational products like our quarterly Mastermind, where we take 10 to 20 people. We do a real-life four-week Mastermind with them and we work with them personally. Begin on a call, we talk to them. We give them weekly tasks and get this done and in four weeks we’re going to get a result.
Our live events. We only do like two or three of those a year but people want to come to them, they want to go to them and it gives something for them to work toward. You know, “I want to make this part of my online business to make it successful, to get enough money to go to the live event.” Or, “I want to be at all these things in place so that I am ready to participate in the Mastermind.” You can do exclusive things like that. They give more access and really next level stuff so people have something they always working toward.
What you don’t want to do is give them an end. If you are teaching something that takes two months and it’s over, then don’t expect people to pay the third month. You’ve got to give people a reason to keep paying.
Travis: That’s good, great stuff.
Shane: Are you doing any of that right now? Do you have any ideas like that that you’ve been kicking around?
Travis: Well, here’s a couple of things I’ve actually just implemented. Since the launch, one thing I’ve done – and this has been huge for the listeners. I’m doing a couple of things that “don’t scale”. You’ve heard that phrase?
Travis: I am recording a quick 30-second video, little YouTube video, from my phone personally welcoming the person who joins using their name and giving them some next steps.
Travis: So, each person gets a personal welcome video. It literally takes me a minute and a half to do one, and I do that every two or three days.
Travis: Batch those together. That’s been huge, getting good response with that. And then I did recently actually start an incentive program. So, once you make your first stranger sale. You sell a product to someone you don’t know, you get the “Escape Your Day Job” mug.
Shane: That’s right.
Travis: Once you’ve made your first $500, you get “Escape Your Day Job” shirt, and there’s a couple different levels like that. And then once you escape your day job, I send you this big fat gold fake pinky ring that it – it’s awesome.
Shane: Right, like the godfather.
Travis: Yeah, yeah. You get the escape the – the pinky ring of freedom.
Travis: Once you escape your day job. So I got these incentives and just started doing that but I think it’s starting to catch some momentum. I think people are really looking to get that because they want to buy the products but I don’t sell them, only get them.
Shane: That’s a great point, yeah.
Shane: Make it exclusive, make it feel like they’re in the club. And there’s no rules here for everybody listening to this conversation. Do whatever you feel like would work and see if it works. That’s always the right answer is, “What do I do next? Well, what do I think I should do next. I’m going to try it.” It may not have been right but it might be.
Shane: And you’ll never know until you actually do it. That’s awesome.
Travis: I’ve learned that we have to be, as entrepreneurs, we have to be master testers.
Travis: We got to learn how to test and record those results and tweak from there, and we got to do it fast.
Jocelyn: You are absolutely right about that. Well, Travis, this has been a great call today. We’ve really enjoyed talking to you.
Shane: Great stuff.
Jocelyn: Again. We’ve been working with you for, you know, like things in our Mastermind, and we’ve really enjoyed that as well. So…
Shane: Love your progress. You’re one of my favorite success stories because you blew up so fast and it’s just such a good example that I took action and something worked. You know what I mean? And that was just one of our best success stories and we love hearing what you’re doing, man.
Travis: And let me say this real quick it was because of the Mastermind, alright? I paid the extra, I jumped in the Mastermind and I recommend this for anybody because not only did I get the information and coaching I needed but it sped up my success.
Travis: And that is huge because I may have been able to accomplish this on my own maybe but I don’t know if I’d be there yet you know and…
Travis: And this is – I did the main Mastermind. I got there quick because I had accountability, I had the coaching. You were kind of – given us homework to do and I had to have it ready by the next call so it’s great. So for nothing else, I recommend the Mastermind just to speed up your success. It’s worth the investment.
Shane: It’s a great investment in yourself, not an investment to us either. Like that’s what we say is, “You put skin in the game and you said I’ve got to take advantage of my time investment on these calls.”
Travis: A month.
Shane: “This thing begins and ends, it’s over in a month, I got to do it now and I put my money on it. I bet on myself and if I don’t take action I’ve wasted my time and money,” and that’s why you made so much progress.
Jocelyn: And the thing that I love about the Mastermind is that just about everyone who’s done it has already made their money back and then some.
Shane: For sure.
Jocelyn: So, it is a great investment for you and for everybody out there who’s thinking about getting into this. We always say you can spend time or you can spend money, and I think that it’s been great. And my other favorite thing is that we’ve had so many repeat people.
Jocelyn: We’ve had several people in several Masterminds and that makes me so happy because it just means that we’re serving our people well. So, thank you so much for that. We did not ask Travis to say that so thank you, Travis. We do appreciate that so much.
Travis: Yeah, yeah.
Jocelyn: Before we go we want to ask you one thing that we ask all of our Flip Your Life members on our consulting calls, and that is based on what we talked about today. What is one thing you plan to take action on saying in the next 24 to 48 hours?
Travis: The next thing I want to do is I’m going to get more and more people chiming in and talking in the community. Like you guys said it’s mainly just me answering questions so I’m going to take your advice and I am going to start some threads myself, E-mail my community and have them chime in with their thoughts and answers that way.
Shane: That is a great first step, man. If you want to jump in the forums we can, you know, talk about discussion starters and we can maybe have a little conversation about that before you do it to give you some ideas, help you throw some mud on the wall.
And then your next step is to go after you get those conversations flowing focus on your customers, build that retention, get that community rolling, then focus on segmenting so we can get more people in on the back in the back end of that. That’s a great, great plan, man.
Travis: Yes, yes.
Shane: Great plan. Well, Travis, man, thank you so much for being on the call today. We appreciate you asking great questions and also to letting us share this with all of our listeners of the Flipped Lifestyle podcast. We get Emails every single week about how beneficial these conversations are and how different they are from all the other online business shows, but we could not do it if it wasn’t for the generousness and the openness and the transparency of our members coming on these calls, so thank you so much for being on the show today.
Travis: You’re very welcome. Thanks for having me guys.
Shane: That was another information-packed call with one of our Flip Your Life community members. Hope that you got a lot of benefit out of our answers to our guest questions as well.
If you’d like to become a member of our Flip Your Life community, head over to flippedlifestyle.com/flipyourlife and we can help you with your online business.
Jocelyn: Alright. It’s time to move into our Can’t Miss Moment segment of the show, and these are moments that we were able to experience that we might have missed if we were still working at a normal nine-to-five job.
Today’s Can’t Miss Moment is our trip to Sea World. I’ve been wanting to go to Sea World for a really long time. I went a few years ago, well actually probably more than a few years ago.
Shane: More than a few years.
Jocelyn: Yeah, about 10 years ago with my family before I had any children and it was really a good time. And I just remember thinking for a long time that my kids would love to go to Sea World. We we’re supposed to go last year during our family vacation to Florida. However, we got hacked. Some of you may remember that. So…
Shane: Yes. If you didn’t know, it was a terrible experience. You can go back and listen to our podcast. It was awful. We got hacked right in the middle of Disney World and just had to change all of our plans.
Jocelyn: So, we didn’t get to go to Sea World last year and I was really disappointed so I was really excited to go this year during our trip.
Shane: The kids loved Sea World. We had a great time. I hadn’t been there since I was a little bitty kid so it was awesome for me too to just kind of – just to veg out and watch all these amazing animals and all the shows and ride some of the rides and the kids just absolutely loved it. We had a great time at Sea World.
The summer has been an amazing summer for us because we’ve taken five, six, seven trips to Sea World. It was kind of, you know, just one of the last trips that we took this summer and we just had such a good time really like hammering that Flipped Lifestyle all summer long, taking trip after trip. The kids have seen everything from amusement parks, to oceans, to mountains and we just had a really, really good time and Sea World was definitely a highlight.
If you want to check out our trip to Sea World, we actually do have a complete video of our entire trip, plus a review for Sea World itself on our YouTube channel. And if you would like to watch that video and see all the fun stuff that we did that day, check out the killer whale show, the dolphin show and all the other stuff that the kids got to do, head over to flippedlifestyle.com and check out the link to that in today’s show notes.
Before we go today, we like to close every single one of our shows with a verse from the Bible. Jocelyn and I draw a lot of inspiration and motivation from the Bible and we just wanted to share some of that with you. Today’s Bible verse comes from 2 Timothy 1:7 and the Bible says, “For the spirit that God gave us does not make us timid but gives us power, love and self-discipline.”
So take that power, take that love, take that self-discipline, get out there and build something that cannot only make your dreams come true but can help other people as well.
That’s all the time we have for this week. As always, guys, thanks for listening to the Flipped Lifestyle podcast and until next time get out there, take action, do whatever it takes to flip your life. We’ll see you then.