Want to learn more on how to use Live Events and Webinars to grow your online business?
Listening in on today’s episode might give you ideas as we help our guest improve her conversion through these strategies.
We have Flip Your Life community member and Ninja Parenting Educator, Karen Lock Kolp on this week’s Flipped Lifestyle podcast episode.
Karen is a charismatic mother, well-equipped with the knowledge and experience from her educational and professional background dealing with young children, but surprisingly was still in for a roller coaster ride when she and her husband started raising their own two delightful boys – Max and Jay.
Diagnosed with Tendinosis about 5 years ago, she was unable to do a lot of things requiring the use of her hands and had to spend a winter in a wheelchair. Through this life-changing event, she learned to value patience, practice and hard work, gratitude, teamwork, and most importantly love.
Despite of her struggles with her illness, she remains optimistic and had created weturnedoutokay.com, a place where parents can turn to for advice so they can become the ninja parent they are set out to be.
In this episode, we talk about what live events can do for your membership and why it converts the highest, so better tune in and get some notes down.
You Will Learn:
- How to lead people into a membership by hosting a free webinar.
- How to use these live events to show the value of your membership.
- What an Evergreen sequence is and how to use it.
- Why live events convert the best.
Links and resources mentioned in today’s show:
- We Turned Out Okay
- Karen’s 100th episode
- Retargeting Pixel
- How to get more customers for your membership site with Facebook Ads
Enjoy the podcast; we hope it inspires you to explore what’s possible for your family!
Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air!
Can’t Miss Moments
“Today’s Can’t Miss Moment is going back to school. So, we took the kids to school the other day for the first time and it’s really kind of bittersweet this year because Anna has just started Kindergarten, Isaac is in second grade and you know, it’s just our kids are kind of grown up now. I’m just so glad that we got to be there on both of their first days of school, got to be together, walk them in and it’s an awesome experience.”
You can connect with S&J on social media too!
Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show!
If you have comments or questions, please be sure to leave them below in the comment section of this post. See y’all next week!
Can’t listen right now? Read the transcript below!
Jocelyn: Hey y’all! On today’s podcast we help Karen learn more about using Live Events and webinars to grow her online business.
Shane: Welcome to the Flipped Lifestyle podcast, where life always comes before work. We’re your hosts, Shane and Jocelyn Sams.
We’re a real family that figured out how to make our entire living online. And now, we help other families do the same. Are you ready to flip your life? Alright, let’s get started.
What’s going on everybody? Welcome back to the Flipped Lifestyle podcast. It is great to be back with you again this week. Super excited today to welcome another Flip Your Life member on to the show. We are going to give them a live consulting call to help them take their business to the next level and let you guys listen in so that you can take your business to the next level as well.
We are super excited to welcome one of our good friends and most active forum participant in the Flip You Life community to the show, Karen Lock Kolp. Karen, welcome to the show.
Karen: Oh, thank you so much, it’s really great to be here.
Jocelyn: Yes, we are very, very excited to talk to you today. We talk to you very often in our Flip Your Life community and it’s always a lot of fun. We always enjoy talking to you very much.
Shane: Isn’t it amazing like how you talk to people in forums and we have our little avatars sitting there with our pictures and stuff like that, but it’s like you really do get this huge sense that you’re neighbors or something like when you’re talking about it.
Karen: Totally. I actually have to say, since we last talked, I have been through a bit of a family crisis where my dad needed brain surgery and the Flipped Life community, even though it’s not about family stuff, was one of the first places I went because I just thought these are people who I know, who are going to support me and, you know, you guys totally did.
Shane: That’s one reason why we started Flipped Lifestyle and the Flip Your Life community was to give people a community. You know, we started a prayer thread every week where we pray for each other. We have the personal stuff forum where you can share stuff like that’s going on with your life because it’s like you said, even though it’s about online business, life really impacts your business. And like, those moments in your life where you have crises, there’s no reason to do it – go do them alone. We have all these tools that let us do them together and I’m just really thankful that you said that, and that we are so glad that we were able to do that for you.
Karen: Yeah, and I love too the idea of giving back. I mean like, I am friends with people in the forum and the reason for that is with you guys and others is because peoples share their struggles and we can help. We can be a support as well.
Shane: It’s awesome. Great stuff.
Jocelyn: Absolutely. And that’s one of the best parts about it. So, before we get into our questions today, quickly tell us a little bit about you, about your background and your online business?
Karen: OK. Look, gosh, where to start? So I have – I host a podcast for parents of young children who oftentimes are real worried, maybe some hovering and my husband and I are about to record our 100th episode and he’s my producer.
Karen: And I know who…
Jocelyn: Yeah, that’s awesome.
Karen: He’s my producer. He’s actually coming on the show for the 100th episode, which is really excited.
Shane: Tell everybody the name of your podcast because it’s like one of the best, it’s so an awesome name for a show. Tell them.
Karen: It’s called “We Turned Out Okay.”
Shane: That’s a great name for a podcast about parenting.
Karen: Yeah. I love it because people really respond to it and I do believe that it conveys a message that everything’s going to be all right. Like they’re pretty hard to break little kids, you know…
Shane: Yes they are.
Karen: Like it’s – if you care about them, it’s going to work basically. And since we last talked, I’ve actually published a book for them.
Karen: It’s called Positive Discipline Ninja Tactics and I have to say, going through that process of writing that book and getting it out there into the world and publishing it at Amazon and now, seeing how to help people sort of using the book, like through the book, it has all come about really within the Flipped Lifestyle community.
Shane: I felt like we wrote that book together.
Jocelyn: We kind of did.
Shane: But we’re actually starting to write a book of our own, that we’re going to release hopefully this year, maybe at the beginning of 2017. But like I look back as I’ve been working on this book and getting the preliminary stuff to do it, I learned a lot going through this process with you about how to get this book together to finish. And I can remember the day that you posted in the Success forum that the book was done.
Shane: I just felt like this burden lift from my shoulders. I’ve got this huge relief, like “Oh Karen is done with the book, it’s amazing.” All right.
Jocelyn: Yeah, I mean that’s the best part of that is, like everybody’s there to celebrate with you and I actually have the book on my Kindle and I’ve read part of it already. So…
Karen: Oh wonderful.
Shane: Because if anybody needs help raising kids, oh God it’s us.
Jocelyn: Hey, it’s us.
Shane: I mean, geez almighty, I mean we just took ours to second grade and kindergarten. Yesterday, they started school like they’ve started that like growing like weed syndrome where they’re just – everyday they’re just getting bigger and bigger.
Shane: And so we got a lot of work to do to get them through the years.
Karen: Actually, I mean, that brings up a thing too. So since the book, I’ve now opened an online community and again, you guys are here through all of that. I’ll never forget showing my 16 year-old the day that I posted, I opened the community that it worked because there was some struggles getting it to open. You Shane wrote, “Boom Shaka Laka.”
Shane: That’s my catchphrase, Karen. Yeah, boom shaka laka.
Karen: I was like yeah. I bring it up because, within our forums, there’s a lot of conversation right now about like, “Oh my God. School is starting, all these new stuff is looming, it’s like all these changes are coming. How do I deal with this? It’s like the members are…
Karen: Saying, “How do I deal with this?” So now, I’m able to make trainings for them.
Karen: About how to handle things like September and all of the changes that it brings.
Shane: That’s right. And it’s the greatest stuff. You’re one of the members that we always say, “You got all the puzzle pieces out.” You know what I mean? And we always say like when people start out, they don’t really have a picture to go by, they’re just trying to find the corners of the puzzle, then they get the frame but like I really feel like now you’re working your way toward the center and all the pieces are pretty much in place. You kind of know where all the rest of the pieces go, so it’s now we’re just kind of doing that last work to bring the picture into focus.
Karen: I think that’s so true. Yeah.
Shane: Yeah, so I’m really excited for this call today and to see how we can take it to the next level.
Karen: Well, me too. Me too.
Jocelyn: Alright. Well, we always start with why in everything that we do, so tell us a little bit about why you want to Flip Your Life with this online business?
Shane: Why do you want this to be the thing that you’re known for and that you make your living with?
Karen: Well, it’s really because my expertise – and my area of expertise has always been Early Childhood Education. I have a Bachelor’s Degree in Human Development. I have a Master’s Degree in Early Childhood Education. And I was a preschool teacher in a public preschool program just sort of a flagship program. And yet, when I became a parent, it was like I forgot all about that knowledge and all of that confidence and all of that resilience and exciting things children bring to the table and I just thought, “I’m going to break this kid. How am I going to do this?”
Shane: Right, right.
Karen: And then, you know, I figured it out and I kind of went along with life and then when I turned 40, which is now five years ago, I developed a chronic illness. And not only could I not really physically take care of the house, the laundry, the children, the cooking, you know, anything like that, my husband had to do it all. Like he’s commuting to his job everyday and he’s handling all the stresses of that and he was taking on all of my work while I was basically sort of sitting.
I mean, I lost the use of my thumbs for a good year, I still probably have about 50 percent use of hands and forearms and I remember a friend of mine was sitting with me one day and she said all of the usual mother stuff is off the table for you. And you can’t go out and earn a living physically, right? You can’t be
a teacher again so what can you do while you’re here? And I thought back to when I was a preschool teacher and I also kind of thought about like the nervousness parents have about their young children and hovering and the worrying and I thought I can’t be the only person who did that and that really started me on this path of like “How can I help these parents?”
Karen: The why is a combination of I want to give my husband and my family the opportunity to – but you know, maybe so that my husband can take it back and choose his own work and not have to be the primary, single sole breadwinner…
Karen: But also so that I could help these families that I know are in the same situation that I was in. I mean, you guys probably have some sleepless nights with the little kids. It’s just…
Shane: Last night maybe? The day before, taking them to kindergarten, I don’t know.
Jocelyn: Most nights.
Shane: That’s a great story. I mean, that’s a powerful line. I’m a little choked up here because my favorite part about what you just said was, “I know that no matter what my limitations are, if I start with the question what can I do, I can piece together something that will not only allow me to contribute to my family’s income, but will allow me to shape the world and help people.” That is so true about online business. That ability to do that didn’t exist 25 years ago, you know? An online business, especially through community-driven memberships where you build those people you and you got this family of whatever it is in your space that are looking to you for leadership, looking to you for guidance, looking to you for support and looking to each other for all those things, it just allows you to really throw a pebble in the pond and make that ripple spread.
And we all don’t have to have 6 million members and you know, be gurus that are on TV. Like, if you can impact 500 people’s lives and you can change 500 people’s family trees, you’ve done a lot of good in the world and online business let’s you do that. So, that was just a powerful story and I’m so glad that you’re going down this path. I’m so glad that you’re sharing your expertise with us and everyone else and then hopefully we can help you kind of take that to the next level and reach more people with your message.
Karen: Oh, thank you so much. That was – those were really kind words. Thank you.
Jocelyn: Yeah, for sure. I mean, we’re super proud of you for everything that you’ve done so far. So with that in mind, you know, we talked about everything that you’ve done so far, you’ve come a really long way and we love you because you don’t make excuses…
Shane: You take action.
Jocelyn: You know, sometimes we have limitations, all of us do. But you still continue to take action, you continue to get things done. So with all those things in mind, what can we help you with today to help you take it to the next level?
Karen: Oh, I love this question. I’ve been so looking forward to it. I am kind of moving into this, the area of my business where I have a membership, it is open. I have a very small email list. It’s probably twice or maybe even three times the size from when we talked last time.
Karen: I love the kind of engagement with email, you know, with people and people email me or if they have questions from the podcast or from my book or whatever, just people get on my email list because of a free guide and then we can now have a conversation. But I feel like the membership is really pretty small at this point and I want to reach a bigger audience. And one of the ways that I thought to do that, that we talk about all the time in Flipped Life is to teach an online class. I mean, we think of it as a webinar but for my listeners and people on my email list, I talk about them as classes because I don’t think they…
Shane: Oh yeah. When we talk to teachers, everyone should do that. Don’t ever use the word webinar unless you’re on an online business space.
Shane: Like you should say training or seminar or free, you know, course or something like that. That’s a great point.
Karen: Yeah. And I said to myself, “OK, you can do this.” And now I am trying to figure out – I’ve watched the classes in our community, you know, about how to do a webinar…
Karen: It’s not the mechanics of it so much as the – how do I put it out there and how do I best bring people back into the membership using the class that I’m going to teach.
Shane: Right. I think that this is a deep question that we can go a lot of different ways with. But the moral of the story here is, how can we use live events, live interactions, live trainings to really seal the deal and convince people that what you’re offering is the solution to their problem? There’s the kind of what I’m hearing here like…
Karen: Yeah, oh yeah. Exactly.
Shane: Live interactions are very, very powerful. They do convert the best whether it’s you up on a stage, you doing like a – we have live events where we do like a Mastermind around the table, those are extremely powerful. And live webinars are always very powerful because the energy is there, you don’t get a second take, you know what I mean?
Shane: Things can go horribly wrong and you’re always on the edge of that. Like our last webinar was like a dumpster fire. It was an absolute disaster. It took us 30 minutes before anybody could even watch the video and like nothing was working, the audio kept going in and out.
Jocelyn: The first like 20 minutes were just technical issues, like no one was saying anything except “I can’t hear. I can’t see. I can’t see, I can’t hear any audio.”
Shane: I can’t see. I don’t know where you are. And then, am I in the right place? And like, and you know in all – we had done a lot of cold advertising for this so a lot of these people didn’t know who we were and like , you know, it was kind of like, it was just crazy. But…
Karen: I do want to say that I was there for that and I was so totally impressed with how you guys handled it. The next day, I looked into the Flipped Lifestyle forums and there’s this – the title is webinar/dumpster fire/disaster and I just thought – I love how you guys are so – you’re real people and you’re really doing this. And sometimes mistakes happen.
Shane: And we really screw things up bad sometimes, I mean we really do.
Karen: But yet you soldiered on, right?
Shane: That’s right. That’s all you can do.
Karen: And I think we all felt like we’re in this together, that was my feeling, was we’re in this together, you know?
Shane: Yeah. If you don’t laugh, you’ll cry.
Jocelyn: We’ll make something happen, OK?
Shane: But that is actually – it does stress the point though, that webinar still converted really, really well.
Karen: Oh good.
Shane: Like I think we spent about $300 on ads over – I spent a $100 a day for three days. We do for live webinars. And it’s still made like almost like $3500 of new sales because the power of live events is so powerful even all of that could go wrong, but by goodness, if you deliver content and you interact with people and they see that you’re real and that you’re going to deliver result, they’re going to jump onboard with you.
Jocelyn: Yeah, yeah, absolutely.
Shane: So doing live events is the first thing is you just got to do them. One thigh I heard you say a little bit there is you’ve just gotten over the fear to put yourself out there in this. Podcasting is a lot safer because you can mess up, admit it, you know. So I think that the first time that you have to do moving forward is set yourself a goal to do five live trainings. Right now, don’t worry about how good they are. Don’t even worry about the content. Don’t even worry about if the ads works, if you’re getting in front of the right people, if your targeting is great. I think the first thing you have to do is just jump into them. Jocelyn was very apprehensive about webinars when we first started.
Jocelyn: Yeah, I mean it’s just one of those things that you just have to do to get comfortable with. I mean, I’ve done them many times now and I still don’t know that I’m like, what I would say comfortable with them. But when you start doing them more often, you will feel more at ease with doing them.
Shane: Yeah. The next thing I think about and when we – if we talk about content real quick and this for everybody doing an online webinar, there’s a tendency when we do a webinar to want to talk for an hour and a half on a training. And want to give as much value and as much content like we’re almost trying to prove ourselves. You know what I’m saying to the audience? And I think that was a mistake that we made early on definitely when we were creating content. You can’t over satiate your audience on a webinar. You got to give like one golden nugget of information, one piece of information that you know if they would do it, they’ll deliver some kind of result and it – do that and then open the floor for Q&A and interaction.
The more interaction you have on a live event or at a – you know, at a live event or even if you’re in person, the more successful that’s going to be for conversions and everything else because they get to ask you what they want and you’ve already proven that they delivered it. Jocelyn’s got a webinar right now that’s like, what’s that Evergreen webinar, it’s like 15 minutes, the open house one?
Jocelyn: Yeah, it’s like right at 20 minutes.
Shane: Yeah, super short.
Jocelyn: And then I do a little pitch of my community but I think the whole thing clocks in like 22 minutes.
Karen: Oh wow.
Jocelyn: I mean, that’s perfect. And that was another thing I was going to say. You don’t really have to necessary do a live webinar. You can do automated ones, I do that for Elementary Librarian a lot and in fact we’re going to start experimenting with it, with it for Flipped Lifestyle as well. So, that’s just another way to be able to constantly deliver content without having to constantly be logged.
Shane: And what you do there is, you just do a few – you do those five webinars, right? You do the same one all five times and you take the live one and make it Evergreen. And then you do a new one, live so you got a big burst and you turn it in an interview and if you get a really good take and you do it into Evergreen and you leave these breadcrumbs of live events behind you that people can keep consuming but you only have to do the live thing once and you can just go on to the next topic or something like that.
Karen: Alright. I’m a little confused. I understand that Evergreen means it’s the same webinar.
Karen: I guess what’s confusing me is my thought was that I would do this live webinar, it’s something that my listeners, you know, my audience or members have asked for, it’s going to be called “The Three Mistakes You Might Be Making That Hinder Your Child’s Development.”
Karen: Your young child’s development. My thought was, I will do it once and then I’ll put it behind the wall of membership’s so that anybody who’s a member can look at it again and again.
Shane: That’s true.
Karen: OK, so is that compatible with the idea of…
Shane: Sure it is.
Karen: “Oh here it is again next week,” or whatever.
Shane: Here’s what happens. That’s a mistake that people make in content in general but especially with live events is I can’t do this again. It was live, you know.
Shane: But you got to remember, there’s 7 billion people that never saw your webinar. So if you did it one-time and you’ll never do it again, they’ll never see it again. So here’s how this works. Take that membership webinar we did last week that was a total dumpster fire. OK. It worked. I’m going to actually edit that up a little bit and put that into an Evergreen webinar sequence that’s publicly available where I may show it three times a day, seven days a week. That, you know, if you do it at 9:00 o’clock on Sunday night, the only people that we’ll ever see it at 9:00 o’clock on Sunday night. So the first time you do a webinar, by all means, do it live five or six times.
Do one on Sunday night, one on Monday morning, one on Tuesday at lunch, one on Wednesday, you know, at 5:00 o’clock. Do a bunch of live ones at different times to see when people show up, to get people their live, to really have that engagement and try to give it a big burst of new members and people introduced to your content. But you’ve done the content, don’t lose it. Take it and put it in a nice, organized fashion in your membership.
So, people who join in the future, who never saw that webinar, will get to watch it. And then, you take that same thing, you edit it down and you clean it up and you put it into an Evergreen webinar sequence where you can use it to promote the membership. And each month, you can create like a new training.
Karen: Cool. I’m wondering if you can help me see how to make it Evergreen in the sense of like, do you – am I present for it or is it – just I hold signups and I just sort of press start and walk away? Like I don’t understand the – how to use an Evergreen webinar I guess. I don’t know if that makes sense.
Jocelyn: Yeah, we…
Shane: That’s pre-recorded.
Jocelyn: We use a tool called EverWebinar. There are different ways that you can do it. I mean, you don’t have to necessarily use that. The benefits of using EverWebinar is that it can mimic a live webinar. In fact, you don’t have to say it’s an Evergreen Webinar, we do not do that. We say that’s it’s training. We don’t call it like live or anything.
Jocelyn: Some people do. But…
Karen: I’ll just call it a class.
Jocelyn: Just call it like a training. And basically, you just set it up. The benefits, like I said, of using EverWebinar are that you can sign up like a normal webinar. You know, they get a reminder emails, they get follow up emails…
Shane: It feels like an event because they do actually pick a time that they can come watch, right? Yeah, like the video won’t be available until the time they signed up for, so that creates that I have to show up…
Shane: Live to be somewhere.
Jocelyn: But, you know, it’s like everything else. There is an investment of every webinar. I’m not exactly sure the price, I can’t remember what it was. But if that’s not something that you can do at this time or, you know, for those others listening, if you’re not quite ready to put an investment in, there are different ways that you can do it. I mean, you can certainly set up an email sequence with like a private YouTube video…
Jocelyn: That’s a way you can do it, but the benefits of doing Evergreen Webinars is just that you don’t have to be there live and in person, you can make an event and do it live. And then record it and then replay it later for people who might join your email list. Maybe they’re not sure if they want to join and that’s when you put them into that webinar. That’s how I do it on Elementary Librarian.
Karen: That’s a neat idea.
Shane: Yeah but now I will say this, it will not convert as good as a live webinar. It will not, OK? But what it does do is that it allows you to leverage your live webinars into future content. And future breadcrumbs that lead back to your membership site. So, we’re not trying to say that this is a replacement for the live component…
Jocelyn: No, you can still do both.
Shane: Right. you still do both. Like, if you want to want to do is do a few takes of a live webinar and then you create this webinar, do it four or five times, maybe take the best one of them and clean it up and make that your Evergreen Webinar video.
Karen: Yeah, yeah.
Shane: You see what I’m saying? But you’re just trying to leverage that content.
Shane: And live webinars convert the best. Live trainings. Like we had a challenge with one of our members. She was trying to get like 50 more members within a four-week period and I just challenged her to do like 20 webinars in a month. And she did. She went after it and she did that and she got her fifty members because she was doing those webinars so there’s no substitute for the live component but that’s a way to leverage – that’s the best way to leverage your live trainings, to make sure they continuously make you money. Never do anything once. It’s got to be able to leverage it and do something in the future.
Karen: You know what I love about these coaching calls with you guys? Is I feel like I’m getting myself set up for sort of the next like six months of learning and doing. Like I probably will not make this first webinar an Evergreen Webinar anytime soon.
Karen: But like now, I have a little bit more of a path, you know what I mean?
Karen: I have a little bit – I’m using hand gestures which of course aren’t working at all.
Shane: You know the destination basically that you’re trying to get to, at this point.
Karen: Yeah, exactly.
Shane: So, let’s go.
Jocelyn: And nothing gets important to have that in demand, like it’s not necessarily the very next step that you’re going to do, but since you know that you’re eventually going to do it, you can think about what can you do now to make that easier in the future.
Shane: And I’ve actually found that that’s true with online business is it seems like almost everything that we do, we try to figure out where we want to end up or where we want our customer to end up and then we work backwards through that process, writing down all of the steps until we get to where we are now.
You know, a lot of jobs like you have to go like, you know, if you’re trying to build a house, you got to start stacking the bricks on top of each other, you know? But really, we want to know in online business what the roof’s going to look like and then work down from that. So that when we get there, it all works.
Karen: Exactly. Yeah.
Shane: Yeah, so that’s what you have to do at the webinar now is we know where we’re going. The first thing you have to do is develop a webinar and a piece of content that your people want, right? You’ve got some listeners, you’ve got some emails so you need to figure out what would be the best training. Then what we do is we create the training, that’s the next step. And developing a really good live webinar. We want to sit back and make a nice presentation, where we’ll have a good plan. You know, we got a training in the forums where it shows you how to do your slides, how to make your pitch and all that.
So we want to create that, then we want to practice it a couple of times, right? Then we want to set up the live webinar and then we want to do the webinar. So, the goal was to do – right now, is for you to do your first live webinar and those are kind of the steps that we’ll get you there, that’s what we’ve got to do next, just create this process then once we get the webinar where we want it after doing it three or four times, that’s another misconception about live trainings, you do not need to make six live trainings and do a different one every week, OK? Like you need to make sure you do one over and over again until you got it right and you can just reuse that content but that’s your next step. It’s to get that all together and make it actually happen.
Karen: Awesome. That’s my goal. I actually have a date for this live webinar. Like I feel like a lot of times if I can say to myself, “Alright, this is the date. I’m putting it out in the universe.” And in a couple of weeks, I’m going to say – on the podcast I’m going to say, “Hey, you know, sign up for this thing which is happening in a couple of weeks. So at that point, I’ve got to be committed. I have to have some things in place before I could even say it on the podcast. So I’m like backing up from that date to today, where I’m making plans for what needs to be accomplished when, in order for that – for the class to happen on that day.
Shane: For sure. There’s a couple of traps that you’ve got to – when you’re doing webinars especially for the first time, like you got to watch out for…
Shane: Like, you’re going to be overwhelmed in the next week or two about promoting the webinar and how you’re going to get people to it, right?
Karen: Yeah, that is so true.
Shane: Yeah, like that’s going to be at the back of your mind and you’re constantly thinking about that. But here’s the deal. If you don’t create your webinar, it doesn’t matter if you promote it, because it’s going to be terrible. So, the first thing you got to do is focus on the content. You got to create that first. Don’t work on the content and advertising at the exact same time. It’s just like product first mentality that we always talk about on the Flipped Lifestyle podcast. Your product has to be done. What is the product of this webinar, the presentation? So if you don’t have that for sale or ready to go, if you don’t have, you know, which is – it’s for sale, for registering basically not for money, then you’re going to get overwhelmed. So don’t worry about promotion right now, the first thing you have to do is create the webinar and learn how to present it.
And then, once you’re comfortable there, you can say, “OK. Now, how do I get people to do this thing?” basically.
Karen: Yeah. That is a wonderful way to think about it. Because it really – it has all been swirling around in my head. You know, I sort of feel like, I got to think about that and this and this and…
Jocelyn: Alright Karen, that was a great question about webinars, one that I don’t think we covered a whole lot on the podcast so that’s really good to be able to talk about today. So with that in mind, what else can we help you with today?
Karen: Well, I know we’ve literally just said, “Focus on the content first.” But then the other piece of it that I do find a little bit confusing is – my goal is to use Facebook advertising as a way of promoting the podcast. I feel like you guys talk about the usefulness of ads and I know that I’m going to be able to, with your help, do it right, you know what I mean like get it a good ad…
Shane: For sure.
Karen: That I can at least try and see. But I’m wondering how. I don’t even know how to start this– like the idea of ads scares the bejabbers out of me. I’m working on the mindset of it and one of the things that help me get over anxiety is to take an action step and I’m wondering where can I go to learn about Facebook ads I guess that’s – if possible–
Jocelyn: Well, I’m in the process of developing a training for the Flip Your Life community. And in fact, by the time that this airs…
Shane: It will probably be available.
Jocelyn: The training should be available for everyone. So basically, I’ve been going through a lot of different trainings. And what I’m going to do is just sort of summarize those – the best points that I’ve learned from each one–
Shane: And we’ve experimented a lot with ads this year. Like a lot, so we’ve got our own kind of philosophy now around the ads.
Jocelyn: And so, you know, I’m going to take all that information and basically boil it down to what I feel is the most important and teach it in a way that I feel is more, I guess understandable for our community.
Jocelyn: Because I feel like a lot of times the trainings that I’ve been through, they’re just kind of confusing and, you know, I just want to sort of break it down a little bit.
Jocelyn: So, I’m going to be working on that but the most important thing that you need to know is that targeting is the most important thing.
Jocelyn: You can have the most perfect ad in the world with the perfect copy according to whomever, and the perfect picture and the perfect everything, but if you’re showing it to the wrong audience, it doesn’t matter. If you – but on the Flip Side of that, you can take an OK ad with an OK copy and show it to the perfect audience and it’s going to convert really well because it’s though it’s showing the right thing to the right person at the right time. So targeting is the most important thing. We can talk more about this in the community. I feel like that is more of a conversation we need to have over an extended period of time.
Shane: Yeah, we got to look at the demographics.
Jocelyn: Rather than like a two-minute podcast answer, you know.
Jocelyn: So, I definitely want to hash that out a little bit more in the community but just know that targeting is the most important so you’ll need to start there.
Shane: Yeah. And I think another thing too about your fear question, OK, a lot of people are scared of ads, but there’s a really good gateway drug to Facebook ads. It’s called the Boost, OK? So like, I think for now, what I would do to overcome your fear on spending money on ads, OK, and to kind of play around with your targeting is this is a total fear – this is a total like courage exercise, this isn’t necessarily to drive sales or anything like that really.
Jocelyn: It may not work really – yeah.
Shane: Yeah, right, exactly. But this right now. While you’re making this webinar over the next x weeks…
Shane: Just commit to yourself, go in at first and spend $2 a day. And you’re not going to turn it off, and you’re going to go – take like a copy of your e-Book or you know, maybe a really good episode of your podcast and maybe optimize that page a little bit to get emails, and I want you to go, just post that, share that on your Facebook page, $2 a day, you’re going to boost that indefinitely. And you’re going – and just going there and turn it on, it’s $2 a day, it’s a cup of coffee, you know what I mean? And just say, “You know, I’m going to commit to this just to bust through this barrier, break my fear of spending money advertising and just see how it works. Play with your demographics, you know, go in there and pick parents of kids aged, you know I think you can go in there, there’s all kinds of different parenting. Like you can pick parents of kids from one to five, stuff like that.
Like, don’t even worry about subject matter like now, just pick, you know, the demographic and just turn it on. And it’s not a waste of money because it’s investing and overcoming your fear. And then when you’re ready to do a promotion for your webinar, well you’re going to look back and be like, I’ve been running an ad for 30 days. I’ve gotten a bunch of clicks, I’ve got a bunch of new likes, something was happening.
Jocelyn: But I –
Shane: And now you can say I’m ready to do a real ad with intense targeting and I’m going to get this right and we’re going to maximize our ROI but the fear of ads would be kind of gone at that point.
Jocelyn: But I do want to throw in there that if you have not put the retargeting pixel on your website, you can do that immediately.
Shane: Oh, yeah, that’s critical.
Jocelyn: And that’s for every person out there, if you have not done that and you have a website, you need to do it right now. There are different trainings that Facebook has on how to put the pixel on and we can link to those in today’s shownotes, but make sure that you get that retargeting pixel even if you don’t plan on running ads for awhile, maybe you just have a site with a few blog posts and you have no intention on running ads, Facebook keeps that data for a 180 days.
So it’s always a good idea to go ahead and put it on even if you’re planning on running ads right this second. Put that retargeting pixel on so that when people come to your website, you can later retarget them with ads.
Shane: So buying – so here’s what’s going to happen Karen…
Shane: The next month. If you do what Jocelyn said and you take action and you say, “In the next 24 hours, I’m going to figure out exactly how to put this retargeting pixel on.
Shane: And then tomorrow, you start that boost to drive traffic to one of your best podcast episodes. Just right now, what you’re going to see at the end of that time period is all that money that you invested to overcome your fear, drove traffic to your website which is going to create an audience that has been pixeled and tracked. So when you’re ready to run your webinar, you can show your webinar ad to all the people who’ve already visited your website.
Karen: Oh my gosh, that’s so cool.
Shane: And so all you have to do – I just thought of her next 24 hour question.
Karen: You did.
Shane: Yeah, so like put your pixel on, start the Boost, $2 a day or whatever, $5, it doesn’t matter. Whatever you can afford and just start driving some traffic and then you’ll already be ready to create an audience and to look like audience and all that stuff when we get there, OK?
Karen: That is awesome. That is awesome!
right. Well, we always ask people what is the next thing you’re going to do in the next 24 to48 hours but I think that you already know–
Shane: But I think you know what you’re going to do, you know it Karen.
Karen: I do, yes. First of all, I need to figure out what are retargeting pixel is…
Shane: There you go.
Karen: And then I need to get one set up. Then the next thing is to, you know, start putting out an actual, you know, ad as you say like a Boost or whatever, the $2 a day thing. And then I’m going to start working on my webinar slides.
Shane: All right.
Karen: And that seems pretty darn clear.
Shane: Pretty clear. And here’s your next five minutes as soon as you hang up. Go to the forums and post “What the heck is a retargeting pixel and where do I get one?” And we’ll drop some links in there for you right now, so that it can get that straightened out, alright? So we’ve got your five-minute plan, your 24-hour plan and we’ve got your month plan. I think we’re – this is a very productive call.
Jocelyn: I think you’re good to go.
Karen: Extremely, extremely productive. Yes. Oh, I’m so excited. This is thrilling.
Shane: Well Karen, listen. Thank you so much for sharing all this with us today, this is a great conversation and we love you to death and we’re so glad you’re a part of our community. You’re a very valuable member of our community and that we’re just thankful that you’re here and we cannot wait to help you put these last pieces of the puzzle together to take your business to the next level.
Karen: Well, thank you so much, I feel exactly the same way. Woo-hoo!
Shane: Another awesome call with one of our Flip Your Life community members. To learn more about your Flip Your Life community, head over to FlipLifestyle.com/FlipYourLife and we can help you with your online business today.
Jocelyn: All right, next we are going to move into our Can’t Miss Moment segment of the show and these are moments that we were able to experience recently that we might have missed if we were still working at our regular nine-to-five jobs. Today’s Can’t Miss Moment is going back to school.
Jocelyn: And for more reasons than one because it is very difficult to work here in the summer when you kids running around all the time. So we love our children, there is nothing that we would rather do than spend time with our children but sometimes after you’ve had 90-day summer…
Shane: 91 days actually.
Jocelyn: Yeah, it gets a little intense to try to do work while they’re running around all the time.
Shane: So we took the kids to school the other day for the first time and it’s really kind of bittersweet this year because Anna has just started Kindergarten, Isaac is in second grade and you know, it’s just our kids are kind of grown up now. They’re not little babies anymore and they’re actually going to the same school, so that even makes things a little bit easier in the mornings, to be able to drop them off. And my absolute favorite thing in the world when we get to school, the kids come up and like we’re both there, we both in the front seat so they’ll come kiss me on the cheek. And then kiss Aunt Jocelyn on the cheek. And then we get to hug them but now they – you get to do all that the same place, so it’s just this big lovefest in the mornings now, you getting hugged and kissed by both kids and get them to the same place.
So, back to school time is awesome for a lot of reasons. But I’m just so glad that we got to be there on both of their first days of school, got to be together, walk them in and it’s an awesome experience. Before we sign off today, I’d like to close every show with the version of the Bible, Joce and I draw a lot of our inspiration and motivation from the Bible so we’d like to share some of that with you. Today’s verse come 2 Corinthians 9:8 and the Bible says, “And God is able to bless you abundantly, so that in all things at all times having all that you need, you will abound in every good work. So take that to heart, get out there and do some good work in your online business and be blessed.
That’s all the time we have for this week, as always guys, thanks for listening to the Flipped Lifestyle Podcast. And until next time, get out there, take action, do whatever it takes to Flip Your Life. We’ll see you again.